2019
AUGUST
NEWSLETTER
INTRODUCTION
From the Lander Chamber of Commerce The 4th of July in Lander did not disappoint, as always! Our little town was filled to the brim with
EXECUTIVE COMMITTEE Susan Weideman, President Lander Vision Center
visitors here for all kinds of reasons. Class reunions,
Michelle Mazur, Vice-Pres.
family reunions, and just for the fun of the fourth in
Elevate Rehab
Lander! Personally, I enjoyed my Minnesota family being here to celebrate with us. Tourism is so important for our economy. Remember to encourage everyone to welcome tourists with a friendly smile and Hello! The longer a tourist stays in town, the more money is circulated in the economy. Tell them about all the wonderful sites to see and events to attend.
Joanne Slingerland, Treasurer Central Wyoming College
BOARD OF DIRECTORS Mika Baker, Past President Central Bank and Trust
Ann Espinosa Home Source Realty Inc. Inter Mountain Builders
Dave Fehringer WH Smith & Associates, Inc.
Suzanne Norris Wyoming Life Resource Center
The fifth season of Lander LIVE kicked off on Thursday, July 18 with the talented Nikki Lane.
Jonathan Tonkowich Wyoming Catholic College
Rick Bestul
Bob Lefevre and Already Gone Band opened the
NAPA Auto Parts
show and it was awesome! This concert series is
Eric Andrews
free to attend and donations are welcomed with
Fagnant, Lewis, Brinda P.C.
Mark Schatza
appreciation. Donations at the gates and beverage
Black Hills Energy
purchases help with the costs of putting on the
James Whiting
shows. We want to keep them alive and well for
Whiting Law PC
years to come. Everyone is welcome to attend!
PROFESSIONAL STAFF Carol King Interim Executive Director
Kelsey Ball
Carol King Interim Executive Director Lander Chamber of Commerce
Operations Assistant
Taurey Carr Operations Assistant
Audrey Quest Events Coordinator
BUSINESS AFTER
by Sarah Hamlin, Regional Director Wyoming Small Business Development Center Network
Let’s face it, online shopping is here to stay. In addition to seeing an increase in online sales, we are also seeing an increase in offline sales influenced by what customers search for online. What this means is that your customers encounter an online retail experience that is personalized, well organized, visual and designed to lead them naturally and efficiently towards a purchase. Main Street retailers can take a cue from e-commerce sites by incorporating the very best of the online retail experience into their brick and mortar shop by following these tips. 1. Identify Your Target Market It all starts with knowing who your likely customer is and what value your product or service is providing to them. If you are in business and feeling stuck, start by making a list of the qualities that make up your very favorite customers. 2. Define and Organize Your Space When you think back to your favorite customers - are they in-and-out in under five minutes or do they linger and chat with your staff and other customers? You want there to be a consistent style and function to your store that speaks to this. A well-organized store is one that makes your customers feel welcome and comfortable, therefore making the path to purchasing much easier. 3. Provide a Sequential Experience and Visual Communication that Supports it Spend some time thinking through how customers move through your store. If I have a bookstore and I know that fiction gets customers into the door, I might have my fiction and best-sellers right in front. I might also have signage pointing customers to other popular sections, which will drive them deeper into the store.
TIPS FOR YOUR SPACE
Four Tips to Improve Your Retail Space
4. Don’t Underestimate the Importance of Good Customer Service! The retail experience you’ve created for customers hinges on having staff who are able — and available — to answer questions. Encourage your staff to give out recommendations and be an active participant in the customer experience.
By incorporating the best of the online shopping experience into your brick-and-mortar retail space, you’re not only making it easier for customers to purchase your product, you’re building a relationship with them that will result in a loyal customer base and repeat business. For more help on creating a welcoming appearance that drives sales, contact your local Wyoming Small Business Development Center (SBDC) Network advisor today for no-cost, confidential advice and technical assistance at www.WyomingSBDC.org.
About the Wyoming SBDC Network: The Wyoming SBDC Network offers a large amount of business expertise to help Wyoming residents think about, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is hosted by the University of Wyoming with state funds from the Wyoming Business Council. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
EVENTS
AFTER August Calendar BUSINESS of Events EVERY MONDAY Book sale at the Book Nook, 4-7 pm, Carnegie Room, Lander Library EVERY TUESDAY Stamp Mill & Arrastra Demos & Trail Open House, 1-3 pm, South Pass City Native American Song & Dance, 6-7 pm, Wind River Hotel & Casino EVERY WEDNESDAY Eagle Spirit Dancers, 7 pm, Museum of the American West EVERY SATURDAY Lander Valley Farmers Market, 9-11:30 am, Lander City Park Stamp Mill & Arrastra Demos, 1-3 pm, South Pass City English Tunnel Mine Tour, 11am-1pm, South Pass City EVERY SUNDAY Swing Dancing at the Coalter Loft, 6-9 pm, Coalter Loft 1 Lander LIVE-Southern Avenue! 5-9 pm, Lander Chamber Jaycee Park, 1st & Main 1 Cartooning Summer Camp, 1-3 pm, Lander Art Center 1 The Stapletons perform, 1:30-3 pm, Lander Library 1-3 Fremont County Fair, County Fairgrounds, Riverton Aug 1: Fremont Ninja Warrior, Aug 2 Western Grand National Truck Pulling Series, Aug 3 Riverton Elks Demolition Derby 2 First Friday: Art & Live Music, 5-9 pm, The Middle Fork
2 Gleewood live music, 8-10 pm, Lander Bar 2-3 5th Annual Car Show, Wind River Hotel & Casino 3 Paint the Town Red, 6:30-8:30 pm, South Pass City 3-4 Mosaics Workshop, 10am4pm, Lander Art Center 6 Design for Business, 3-5 pm, Lander Art Center 6-9 Theatre Movement Performing Arts Camp, 9-9:45 am, Lander Art Center 6-9 Acting 101 Performing Arts Summer Camp, Lander Art Center: Students 3-5 grade 10-10:45; Students 6-8 grade 11-noon 6-9 Stage Makeup Workshop, 1-2 pm, Lander Art Center 6-9 Actor’s Lab: Stories of Our Time Performance, 2-3:30 pm, Lander Art Center 7 Whet Palette Painting Social, 6:45-9 pm, Lander Art Center 7-11 Wind River Days, Wind River Outdoor Company 8 Special Community Screening: The Art of Home, A Wind River Story, 7-8:30 pm, Lander Valley High School 9 Hannah Clark & Taylor Scott Band live music, 8-10 pm, Lander Bar 10 Child Development Services Color Me River Run, 7-10:30 am, Lander City Park 10 Joe McGowan Fun(d) Golf Tournament, 8 am, Lander Golf Course 10 RiverFest 2019, 10am-7pm, Lander City Park 10 Sock Blank Dying Class, 10am-noon, Pingora Yarns
10 South Pass City events: Sequencing: The Carissa Mine Women’s Artist’s Residency artist talk, 10-11:30 am; Legacy of Suffrage Talk & Panel, 1-3 pm 10 Super Hero Cuffs Children’s Exploration Series, 2-4 pm, Riverton Museum 13 Historic Walking Tour of Dubois, 7 pm, Dubois Museum 13-16 Exhibition Extravaganza Summer Camp, 2-5 pm, Lander Art Center 15 Lander LIVE-The Wood Brothers! 5-9 pm, Lander Chamber Jaycee Park, 1st & Main 15 Tribal Warrior Art, 7-8 pm, Pioneer Museum 17 Historic Ed Young Apple Farm Trek, 1-3 pm, Pioneer Museum 17 Fast Heart Mart live music, 8-10 pm, Lander Bar 20 Annual Mystery Sheep Trap Trek, 9am-4pm, Dubois Museum 21 Forming Our Horizon Children’s Exploration Program, 10 am, Dubois Museum 22-25 Jurassic Classic Mountain Bike Festival, jurassicclassicfest.com 24 Children’s Ledger Art, 1-3 pm, Pioneer Museum 24 Downtown Riverton Historic Tour, 9 am, Riverton Museum 29 Lander LIVE-Elizabeth Cook! 5-9pm, Lander Chamber Jaycee Park, 1st & Main
HAPPENINGS
OUR TOWN...
Photo: Brad Christensen
FIRST FRIDAY
is an initiative to support downtown Lander! Celebrate the First Friday of each month; walk Main Street and visit the shops and restaurants to celebrate local small businesses in our town. Here’s what’s going on for the August First Friday:
ICF REVIEW
At The Middle Fork Summer is here and we are excited to bring you the third year of First Fridays! We want to support participation across Lander ask what your favorite local business is doing for First Friday! At Wild Iris Mountain Sports Wild Iris Mountain Sports invites you to join us for First Friday on August 2 from 5 to 7 pm. Patagonia
The 26th year of the International Climbers Festival took place over the second week of July to celebrate diversity within and surrounding the sport. Lander swelled with over 550 attendees from six countries and 41 different states. In addition to ticketed events, several events were free and open to the public, including the Art Crawl along Main Street and the Trade Fair in City Park, both of which attracted over 1,000 people. Local youth clinics and native youth clinics were free of charge and were very well attended. WyoClimbers would like to thank the many local businesses that sponsored the festival, hosted talks and provided space for the Festival to take place.
has awarded The Nature Conservancy Wyoming Chapter a $20,000 Impact Grant to benefit the Healthy Rivers Initiative. Come celebrate with us! At the Lander Bar Come enjoy great music, food, and company at the Lander Bar/Gannett Grill outdoor venue! Music from Gleewood starts at 8PM.
COMMUNITY EVENT
Lander LIVE July 18
NIKKI LANE
BOB LEFEVRE AND ALREADY GONE BAND
Photos by Brad Christensen
Lander LIVE
SOUTHERN AVENUE
Thurs, Aug 1 Southern Avenue is an American five-piece funky blues and soul band from Memphis, Tennessee.
THE WOOD BROTHERS
Thurs, Aug 15 The Wood Brothers are an American folk band consisting of brothers Chris and Oliver Wood, as well as multiinstrumentalist Jano Rix.
ELIZABETH COOK
Thurs, Aug 29 Elizabeth Cook is a Nashville-based Singer Songwriter from Wildwood, Florida. A veteran SiriusXM Outlaw Country Radio DJ, and host of her own show.
COMMUNITY EVENT
Summer Music Lineup!
AUGUST 1 LOST SPRINGS BAND opening for Southern Avenue AUGUST 15 LOW WATER STRING BAND opening for The Wood Brothers AUGUST 29 AARON DAVIS AND THE MYSTERY MACHINE opening for Elizabeth Cook
PLEASE DONATE ONLINE AT WWW.LANDERLIVEMUSIC.COM
Fremont Symphony Orchestra Rebecca Murdock, 1425 Buena Vista Dr., Lander
Central Wyoming College Foundation Beth Monteiro, Exe Director 2660 Peck Ave., Riverton
Gambles Shane & Alisha Meyer, 420 Main St., Lander
Classic Air Medical Kelly Kennedy, Hangar 516, Hunt Field, Lander
Huff Sanitation Richard & Sherry Huff, 540 Wind River Ave., Lander
Fagnant, Lewis & Brinda, P.C. 185 S. 5th St., Lander
Lander Llama/The Bunk House Scott and Therese Woodruff, 2024 Mortimore Lane, Lander
Family Chiropractic Vince Irene, 8135 Hwy 789, Lander
First Stop Help Center Deanna Trumble, Executive Director, 860 S. 3rd St., Lander
Lander Valley Family Practice Margaret Easley, 930 Buena Vista Dr., Lander Mr. D’s Food Center Bonnie & Michelle Motherway, 725 Main St., Lander Olsen Orthodontics Dr. Marc Olsen, 799 S. 2nd, #B, Lander
Porter’s Mountain View Supply, Inc., Leo Kosirog, 750 E. Sunset Dr., Riverton Shirts & More, Dan & Ryan Carey, 1720 W. Main, Lander Sweetwater Food & Beverage/ One Stop Market, Ron Hansen, 8116 Hwy 789, Lander USDA Forest Service Steve Schacht, District Ranger, 333 E. Main St., Lander Valley Automotive Jerry & Tammy Johnson 7854 Hwy 789, Lander Wind River Physical Therapy Ty Francis, 150 Lincoln St., Lander
RENEWING MEMBERS
Alchemy, An Artists’ Cooperative 320 Main St., Lander
Fremont Broadcasting/ KOVE-KDLY Joe Kenney, 1530 Main St., Lander
RENEWING MEMBERS
Ace Hardware Bill & Annette Bregar 485 Main St., Lander
WELCOME TO OUR NEW MEMBER! Wings and Wheels Chris Eleanor Chase 865 Lincoln St., #C, Lander
PRESORTED STANDARD U.S. Postage Paid LANDER, WY PERMIT NO. 78
This issue of the chamber newsletter is printed by Western Printing