BILLIONAIRE THOMAS TULL MAKES MAJOR MOVE
TETON RIDGE ACQUIRES “THE AMERICAN” PLEDGES TO MAKE IT THE WORLD’S PREMIERE WESTERN CULTURE EVENT
More than $3 million purse positions “The American” as the richest era in rodeo, with innovative staging designed to flow consecutively single-day event in all of rodeo and classic western sports. Teton from discipline to discipline with no downtime in between. Beyond Ridge, an emerging brand dedicated to promoting and preserving the weekend’s non-stop rodeo action, fans will be treated to live America’s iconic western culture and cowboy-inspired sporting music, entertainment, and more, from some of the biggest names events, announced today that it has acquired The American, with on the stage and screen. the promise of elevating the rodeo event to the greatest experience “This transition is very exciting,” said Patrick Gottsch, founder in western sports. and CEO of RFD-TV. “When we created The American our Teton Ridge founder, and visionary business leader, Thomas goal was to bring western sports to an elevated platform. The Tull, described the acquisition as the latest in commitment that Thomas and his team at Teton a series of strategically planned moves to help Ridge have to broadening the reach of America’s elevate America’s iconic western sports and classic western sports is going to take this event the nation’s western culture to a greater level of to new levels and bring new audiences to what is prominence around the world. “The American already a dedicated and passionate fan base.” is a beloved event in the world of rodeo, a true The American will be held on Sunday, March showcase for our nation’s most treasured way of 6 at AT&T Stadium in Arlington, Texas. Ticketing life and the sports that grew out of western culture,” information and on-sale date for The American said Tull. “No matter who you are, no matter where and all additional fan events will be announced in you grew up, at one time or another virtually every October 2021. little boy or girl has aspired to be a cowboy or a About The American - The American, is cowgirl and that still holds true today. We want all an annual western sports and entertainment those kids to dream of winning a gold buckle or a experience that occurs each year at AT&T Stadium saddle, or a giant check on the dirt at The American in Arlington, Texas and represents the richest and give everyone the opportunity to compete on a single-day event in all of western sports. Over world stage for their chance to win big.” the course of qualifier events across the country, Thomas Tull The American represents the richest single-day event competitors will all battle for what could be the biggest in all of western sports. Over the course of qualifier events across single-day paycheck of their careers. Owned by Teton Ridge, the country, competitors will be vying for what could be the biggest The American is a true open competition in format, the iconic single-day paycheck of their careers. A true open competition in event brings together top professional rodeo athletes and honest, format, the iconic event brings together top professional rodeo hardworking cowboys and cowgirls in a winner-take-all showdown, athletes and honest, hardworking cowboys and cowgirls in a meant to crown the finest talent the world has to offer. winner-take-all showdown, meant to crown the finest talent the About Teton Ridge - Teton Ridge is a multi-platform brand world has to offer. devoted to the iconic American Western way of life and western The American now boasts an unmatched total purse of more equine sports. Teton Ridge was created with the singular focus than $3 million, which includes a $100,000 check for the individual of elevating Classic Western Sports and America’s Western winners of each discipline and a $2 million bonus pot that includes Culture on the world stage, while broadening audiences around a carry-over bonus of more than $1 million from the 2021 event the globe as well as at home. Additionally, Teton Ridge operates a that was not won. Each qualifier that makes it to the 2022 finals will philanthropic foundation which provides invaluable funding for land be eligible for their disciplines $100,000 prize money and will also stewardship; fosters community by preserving the cultural heritage have their shot at the bonus millions. of America’s western culture; and ensures the future of ranching Teton Ridge is proud to announce that for the first time in the and riding sports. For more information about Teton Ridge, please event’s history, women’s breakaway ropers will also be eligible for visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa the $2 million added bonus. on Facebook. The American’s weekend at AT&T Stadium will usher in a new 22
OCTOBER 2021
