Listing Presentation book

Page 23

LISTING PRESENTATION

BRIGGS & STRATTON AND ASSOCIATES
PRESENTED BY SOPHIA BRIGGS & NANCY STRATTON
01 MEET THE AGENCY 02 BRIGGS & STRATTON AND ASSOCIATES 03 OUR METHOD 04 OUR MARKETING 05 FAQ’S Seek and you shall find.

MEET THE AGENCY

01

LET US SHOW YOU WHY EVERYTHING IS BETTER IN RED

We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.

Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.

After all, more of the same is never an option.

REAL ESTATE WITH REAL NUMBERS

$45B in Global Sales

$12.8M

Average Annual Sales Volume per Agent

$1.92M

Average Sales Price

THE POWER OF THE AGENCY

TOP LUXURY BROKERAGE

Inman’s 2022 Golden I Awards

7 YEARS

Inc. 5000 Fastest-Growing Private Companies

3 YEARS

Financial Times: One of The Americas’ Fastest Growing Companies

#1

Among RealTrends Top 50 Firms in Average Sales Price by Sides at $2.5M

#21

RealTrends 500 List of Top Residential Brokerages

Canada United States Mexico Carribean Europe

OUR REACH
1,500+ AGENTS 60+ OFFICES 1 CONNECTED COMMUNITY

Real Estate, with Real people

The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how they’ve maintained a boutique feel, even as they’ve continued their global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best–selling real estate. They are also focused on giving back to the communities they call home by dedicating their time and efforts to local charitable organization and philanthropic initiatives.

OUR COMMUNITY

A MESSAGE FROM OUR LEADERS

To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. And yes, we have that down to a science. But we want to talk about what

property tells a story. It’s a real estate agent’s job to take that story and bring it to life. To find the buyer ready to craft the next chapter. Real estate is about people serving people. That connection will never, and should never, disappear. You wouldn’t open your front door to just anyone, would you?

Neither would we.

Welcome to The Agency. Make yourself at home.

BILLY ROSE Founder & Chief Culture Officer RAINY HAKE AUSTIN President PHILIP LANG Founder & Chief Business Officer MAURICIO UMANSKY Founder & CEO DAVID WALKER Founder & Chief Strategic Officer
really matters.
When it comes down to it, real estate is and always will be a very personal experience. Each

BRIGGS & STRATTON AND ASSOCIATES

02

With years of experience of life in Western Canada, our Real Estate team knows where to look for your dream home and how to effectively negotiate a price that will make clients happy. Client satisfaction is of the utmost importance to Briggs & Stratton and Associates and, taking advantage of an expansive local network and diverse skill set, this is never disregarded.

Briggs

& Stratton and Associates

With three generations of family on Vancouver Island, Sophia knows the ins and outs of life in Victoria and on Vancouver Island. Beginning her career with Sotheby’s in 2007, she took the market by storm. Coupled with her charismatic personality, her passion and drive for Real Estate had her producing recordbreaking sales by 2010.

250.418.5569 | Sophia.Briggs@TheAgencyRE.com

Rebecca believes finding the right home isn’t simply about shelter - it reflects and shapes the story of your life. Rebecca’s passion for people is obvious in every Real Estate transaction; she will exceed your expectations and go above and beyond to give you a clear sense of the current market, whether you are selling or purchasing your next home.

250.514.9024 | Rebecca.Barritt@TheAgencyRE.com

A true Islander through and through, Andrew was born in Victoria and raised in the surrounding area of Saanich. Thankful for its diversity and adventuring opportunities, Andrew has more than a decade of experience in the local financial services industry, finding his calling as a mortgage professional in the city he has always called home.

Andrew loves working alongside such a talented and capable team of real estate professionals. Being detail-oriented and meticulous in their approaches, Nancy, Sophia, Rebecca, and Andrew are always on the same page regarding client care and business protocol at Briggs & Stratton and Associates.

250.886.1959 | Andrew@ModernMortgageGroup.ca

With 20 years of experience in Real Estate, and a fierce passion for it, Nancy has both ability and know-how when it comes to helping clients. Employing optimism and an outgoing personality, Nancy ensure clients always feel comfortable and well cared for throughout their transaction. Nancy is representing the team across Alberta and is a strong asset to clients making a move between provinces.

250.857.5482 (Victoria) | 780.263.5481 (Edmonton) | Nancy.Stratton@TheAgencyRE.com

Born and raised in Ontario, Erin made her way to the west coast and chose Victoria as the city in which to embark on her lifelong passion for real estate. Coming from a successful career in Sales and Marketing, she is skilled at tailoring strategies to meet and exceed the expectations of her clients. With confidence and experience in difficult negotiations, Erin is committed to finding clients the home of their dreams and closing the deal.

778.989.8596 | Erin.Smith@TheAgencyRE.com

Buying or selling a home is a daunting task and it’s good to have a winning team to support you as you embark on what might be the most important business transaction of your life!

Sophia Briggs, PERSONAL REAL ESTATE CORPORATION | Principal Realtor, BC Nancy Stratton, REALTOR® | Principal Realtor, Alberta Rebecca Barritt, REALTOR® Erin Smith, REALTOR® Andrew Wade, MORTGAGE BROKER

“Sophia and Nancy are great to work with. When I purchased my place, they provided guidance and opinions on various properties when I wasn’t able to see them in person. When I sold my place, they arranged some extra staging, which resulted in a quick sale in a slowing market. I would highly recommend them.”

“Nancy and Sophia have been the family Realtors since moving to the island in 2014. They are consistent with communication, kindness, and excel in helping you find the perfect fit whether selling or buying (we’ve done both).”

If you want a team of responsive, professional leaders in Victoria real estate that know how to get results for their clients, look no further than the team of Sophia Briggs and Nancy Stratton of The Agency. We have been so pleased with their advice, knowledge, attention to detail and high energy that they bring to every one of their real estate transactions. We trust them completely to get the job done right and take the stress out of the process.

TESTIMONIALS
- P.F.
- M.B.
“Sophia and Nancy are great to work with.”
“They are consistent with communication, kindness, and excel in helping you find the perfect fit”
“If you want a team of responsive, professional leaders in Victoria real estate that know how to get results for their clients, look no further”

OUR METHOD

So how do we do it? By making what’s ours, yours. Let’s make some noise.

03

No. 1 Pre-Launch

During the pre-launch stage, Nancy and Sophia will begin to create the visual and narrative story of your property as it prepares to make its market debut–one that goes beyond typical signage and MLS exposure. Pre-launch services may include:

• PRICING & MARKETING STRATEGIES

• LIGHT HOME STAGING

• NARRATIVE CREATION

• PHOTOGRAPHY & VIDEO

• COLLATERAL CREATION FOR PRINT & DIGITAL

• DISTINCTIVE BRANDED SIGNAGE

• PRESENT LISTING TO INTERNAL TEAM AT THE

• AGENCY DIRECT CONTACT WITH QUALIFIED LEADS

No. 2 Launch

Once the property launches, we work to drive market value and qualified traffic among buyers. Even in the age of the Internet, online marketing is enhanced by traditional print marketing that is targeted, focused, and custom-selected to reach the most relevant buyers. Launch services may include:

• LISTING LIVE ON THEAGENCYRE.COM & MLS

• DEPLOYMENT OF NEW PROPERTY E-BLAST TO OUR

• CURATED BROKER & CLIENT LIST

• OPEN HOUSES (VIRTUAL, BY APPOINTMENT, OR LIVE)

• DIGITAL & PRINT MARKETING

• PROFESSIONAL FEATURE BROCHURES

• TARGETED DIGITAL, SOCIAL, AND DIRECT ADVERTISING

• PUBLIC RELATIONS

• CURATED EVENTS

• GUIDED VIDEO TOURS

• SOCIAL MEDIA PLACEMENTS

No. 3 Ongoing

Post launch, we work to capitalize on the momentum generated in the first two phases by continuing outreach and amplifying established marketing efforts. Ongoing services include:

• FEEDBACK ON SHOWINGS

• REAL-TIME DATA ON MARKETING INITIATIVES

• DOCUMENT MEDIA COVERAGE

• COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS

• MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

No. 4 Sales Process

Once an offer is accepted, our team remains by your side throughout every step of the transaction process, ensuring a smooth and seamless experience even after completion and possession.

• NEGOTIATE ON YOUR BEHALF

• STAY IN CONSTANT COMMUNICATION

• WORK TIRELESSLY TO REACH THE CLOSE

OUR METHOD
We’ve only just begun. At Briggs & Stratton and Associates, we strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

Selling Essentials

Selling a home is one of the largest financial transactions you’ll make in a lifetime. To maximize the return on your investment and to help you navigate what can be a complex process, it is important to educate yourself on the basic home selling process.

At Briggs & Stratton and Associates, we offer the highest caliber of service, discretion, and exposure, regardless of your home’s size, neighbourhood or price point. Ensuring your home sells at fair market value, in a reasonable period of time, depends on your pricing strategy so you’ll need to understand the unique local market trends that impact the fair market value of your property, and try to be aware of marketing fundamentals.

THE BASIC PROCESS

Prepare Property for Sale

Set Pricing Strategy

Develop Marketing Plan

Professional Photography

Open Your Home

Receive and Consider Offers

Accept, Negotiate, or Reject Offers

Subjects & Conditions Removed (or not)

Sign with Lawyers

Close and Move

Open Houses & Showing Instructions

OUR ADVICE

To optimize the value of your home in the eyes of potential buyers and investors, it’s important to ensure that your home is presented in the best possible light.

We recommend you leave the house during showings or open houses to ensure potential buyers have the chance to evaluate and experience the home at their leisure. Taking into account any specific tips from Nancy and Sophia, the following list should help.

Pre-Showing Checklist

• Turn on all lights and rooms well-lit

• Each room is spotless and tidy

• Fixtures and appliances are clean

• Sweep and vacuum floor coverings

• Clean window panes

• Remove all garbage and recycling

• Clean counters, sinks and appliances

• Empty dishwasher and dishes away

• Clean towels in kitchen and baths

• Bathrooms should be extra-clean

• De-clutter counter tops and tables

• Make all beds and tidy up the closets

• Open drapes and window coverings to maximize natural light in daytime

• If weather permits, open windows

• Ensure every room is aerated, and eliminate offensive odours

• Keep your home 100% smoke-free when your house is on the market

• Ensure entrance, garage and porch areas are clean and free of clutter

• Ensure driveways and walkways are clear of toys, bicycles, vehicles, garbage cans, snow, ice, etc.

• Cut the lawn, weed and trim yard, groom flower beds, hedge, etc.

• Clean the garage/work areas

• Keep money, jewelry, small devices, personal documents and other valuables out of sight and secure.

OUR METHOD

NEGOTIATING & CLOSING DEALS

Real estate can be wild, so why not enjoy the ride?

Your property value is closely tied to the pricing history in your region. Price is thus determined not only by comparable properties, but by strategically maximizing the interest of current buyers to produce the highest possible financial return.

Once your home is listed on the market, Nancy and Sophia will advise you on how showings and open houses fit into the selling strategy. Our team will work with you to facilitate them, and give feedback on your property from prospective buyers so you can adjust the price, or presentation of your home if need be.

NOTABLE SALES*

LIFETIME TRANSACTIONS $335,531,951 921-21 DALLAS ROAD, VICTORIA 2666 DALHOUSIE STREET, OAK BAY 10672 MADRONA DRIVE, NORTH SAANICH 1745 ROCKLAND AVENUE, VICTORIA 1030-21 DALLAS ROAD, VICTORIA 4589 BALMACARRA ROAD, SAANICH EAST 1476 PEBBLE PLACE, LANGFORD 3757 WARING PLACE, SAANICH EAST 1843 CRESCENT ROAD, VICTORIA 920 COBBLESTONE LANE, SAANICH EAST 3-928 RICHMOND AVENUE, VICTORIA 4040 WHITE ROCK STREET, SAANICH EAST 767 BYNG SREET, OAK BAY * ALL PRICES SHOW THE LISTED PRICE IN ACCORDANCE WITH OUR REGIONAL REAL ESTATE BOARD. THE INFORMATION IS FROM SOURCES WE DEEM RELIABLE, BUT OUGHT TO BE VERIFIED.
Let us be your guiding light.
OUR METHOD
$5,000,000 $4,460,000 $3,357,000 $3,200,000 $3,195,000 $3,110,000 $2,950,000 $2,900,000 $2,725,000 $2,660,000 $2,550,000 $2,500,000 $2,450,000

OUR MARKETING

04

Your Home in the Spotlight

No two homes are alike and each has a story to tell. Briggs & Stratton and Associates are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties on the island. Our in-house marketing team will create a story, that narratively and artistically, helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

Masterful design and powerful storytelling —all in a day’s work.

LOCAL ADVERTISING

Complementing strong national and international advertising programs, The Agency has access to an audience of 100,000+ readers in the Greater Victoria region. Of the many quality local publications available in print and online, Briggs & Stratton and Associates may appear in YAM Magazine, Boulevard Magazine, Tweed Magazine, and more! Depending on your marketing needs, we will explore additional opportunities to maximize exposure for your property in regularly scheduled print advertisements.

Print Collateral

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

OUR MARKETING

Digital Campaigns

Targeted digital campaigns focused on reaching qualified prospects for your listing, e-blasts, website display ads, and targeted social media ads, are some of the ways we ensure your message reaches the right audience and delivers measurable returns.

Our marketing team designs memorable print and digital advertising that engages buyers and piques their inter-est to learn more. Compelling advertising, shared on our network of websites, provides maximum exposure while ensuring your home stands out in the crowd.

Professional Photography & Video

When you list your home with The Agency and Briggs & Stratton and Associates, you will receive the most discerning and innovative audio/visual materials. We work with the absolute best in the business to craft provocative, engaging video and photographic content. With nearly 100% of buyers pre-scouting your property online, it is imperative that your home is staged to show in the best light, and that the images we use are of the highest calibre.

Print Brochures

For every listing, we prepare full colour brochures that prospective buyers may keep. Highlighting many of the desirable spaces in your property, these brochures include the essential information and highlights of your property’s features.

Social Media

We create engaging content that gets shared across multiple major platforms like Facebook, Instagram, Twitter, Google, LinkedIn, Pinterest, TikTok and so on. Their in-house marketing team crafts content that conveys your property’s story in share-able ways, cross-posting materials for each listing and accompanying it with copy that is informative and timely.

Rebecca understands the demand for and value of video on social platforms, so she works hard by getting behind the camera when documenting visits to your property, and also in front of it when giving advice to followers too.

From “Coming Soon” to “Just Listed” and more, you’ll see regularly re-purposed content that takes every opportunity to feature listed properties online, taking advantage of a global real estate network and extensive local community that can help your property reach more audiences.

OUR MARKETING

CONNECTING PEOPLE: OUR TECHNOLOGY

The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive, and influential in the industry.

The Agency Connect

The Agency devised and developed a fully integrated Client Relationship Management System–its biggest collaborative tool.

The custom-built tool allows Rebecca to seamlessly communicate with other agents, and with her clients to anticipate market trends and opportunities.

The Agency’s website created a new benchmark for web design in the real estate industry.

In 2020, the award-winning website was paired with an innovative new property search platform to enhance the way clients search for real estate.

The website was designed for optimum performance across all devices.

The ultimate goal: more exposure and swifter sales.

TheAgencyRE.com

FAQs

05

How long is your listing contract?

Nancy and Sophia like to have a minimum 6-month listing contract in place when selling your home. All contracts can be canceled, because they understand that sometimes life just changes.

How quickly can you have my home on the market?

Nancy and Sophia prefer to have a week or more to get professional photos, floor plan, video, signage, and the like in place. The biggest challenge can be picking the perfect day to get great photos. If need be they can get your home up on the market in 48 hours, however they recommend taking the time to put your best foot forward, as you only get one first chance.

Is it worth staging my house?

If your home is vacant, we would suggest doing some staging to create that cozy, emotional, this-is-home feeling. Most buyers purchase based off feeling vs. logic. This can even apply to focused investors, so making your home warm and inviting does go a long way. If you want their help, Nancy and Sophia can provide basic staging assistance.

Do you hire a professional photographer?

Yes, Briggs & Stratton and Associates works with a trusted professional photographer offering a full photography package for each of our listings.

Do you offer floor plans with your marketing?

Yes, every listing must have a floor plan.

Can I restrict when people see my home?

Yes of course! Nancy and Sophia completely understand that having people moving through and out of your home whilst keeping it sparkling clean can be a lot of work. She is always happy to develop a showing schedule that works best and request 24 hours notice to view.

Can I be present for all showings of my home?

Though you can be home, it is not recommended. Buyers coming in prefer when sellers are not home as they can speak freely with their Realtor.

FA Qs
SOPHIA BRIGGS NANCY STRATTON SOPHIA.BRIGGS@THEAGENCYRE.COM 250.418.5569 PERSONAL REAL ESTATE CORPORATION NANCY.STRATTON@THEAGENCYRE.COM 250.857.5482 (VICTORIA) 780.263.5481 (EDMONTON) THEAGENCYRE.COM AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE.

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