Project B - Typographic Interpretation

TYPE COMMUNICATION - PROF. TRUDY

PROJECT B, PART 3: WRITTEN ASSESSMENT, PROCESS, FINAL BRITTANY LINARES

WRITTEN ASSESSMENT

Rain, by Patty Griffin, was my song choice due to its emotional appeal. This song made me reflect on past experiences typically caused from high levels of drama, pain, or suffering. The song relates to me as a story of a struggle that through perseverance leads to positive changes, also known as the calm after the storm. The overall melodramatic tone of this song, with its acoustic appeal, gives it a very soothing feel. It is meant to bring emotions forward and make you reflect upon a challenging, difficult, or life-altering experience. Even though the song seems dreary, it possesses a very uplifting and optimistic feel, which helps the listener keep pushing forward to receive the positive message by the its end. Through further research, I have decided to portray my piece with a standar accordion layout format. This layout would allow my story to flow, representing a rhythm as steady as the songs melody. By the end of the piece, the overall feel will be much lighter, because the artist, like the listener, has overcome the obstacle and is less burdened by the now passing storm. The typeface that I will be using to complete this assignment is Century Gothic. After reviewing my research, I have discovered that this typeface is very geometric, which would be ideal to represent the harsh, unforgiving strength of the storm. Also, the typeface has very rounded features which would portray the softer message relayed through the lyrics. I want to represent this piece with lots of contrasting letters and words that in the end will highlight the emotional aspects of the song. This emphasis will be shown through the use of the color black, and its various gray shades, to convey the altering emotional factors.

RAIN - PATTY GRIFFIN

It’s hard to listen to a hard hard heart Beating close to mine Pounding up against the stone and steel Walls that I won’t climb Sometimes a hurt is so deep deep deep You think that you’re gonna drown Sometimes all I can do is weep weep weep With all this rain falling down

I just want another chance to live Strange how hard it rains now Rows and rows of big dark clouds When I’m holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I’m holding on underneath this shroud Rain

Strange how hard it rains now Rows and rows of big dark clouds When I’m holding on underneath this shroud Rain Its hard to know when to give up the fight Two things you want will just never be right Its never rained like it has to night before Now I don’t wanna beg you baby For something maybe you could never give I’m not looking for the rest of your life

Strange how hard it rains now Rows and rows of big dark clouds When I’m still alive underneath this shroud Rain Rain Rain

1

TABLE OF CONTENTS • Written Assessment & Lyrics

1

• Type Choice

3

• Visual Research - Century Gothic

4

• Visual Research - Online Inspiration

5

• Sketches - Concept 1

6

• Sketches - Concept 2

7

• Sketches - Concept 3

8

• Sketches - Concept 4, 5, & 6

9

• Computer Concepts

10

• Final Composition

11

2

TYPE CHOICE

Century Gothic is my type choice based on both its geometric forms and sans serif features.

http://www.behance.net/gallery/CENTURY-GOTHIC-FAN/3348859 3

CENTURY GOTHIC - VISUAL RESEARCH

These are some typographical posters that use Century Gothic. These posters were used as inspiration for my typeface choice. Such examples helped me see different variations of the typeface through transparency, shades, contrast, size variations, arrangement, and much more.

Century Gothic is a geometric sans-serif typeface designed for Monotype Imag-

ing in 1991. It is a digital typeface that has never been made into actual foundry type. Century Gothic takes inspiration from Sol Hessâ&#x20AC;&#x2122;s Twentieth Century, which was drawn between 1937 and 1947 for the Lanston Monotype Company as a version of the successful Futura typeface, but with a larger x-height and more even stroke width. The Century Gothic face is distinct for its single-storey lowercase a and g. Century Gothic is more closely related to Avant Garde Gothic, designed by Herb Lubalin, and released by the International Typeface Corporation (ITC) in 1970. Century Gothic is similar to ITC Avant Garde in its pure geometry, and does not possess the subtle variation in stroke width found in either Futura or Twentieth Century. However, it differs from ITC Avant Garde in that Century Gothic does not have a descender on lowercase u (making it appear like a Greek upsilon Ď&#x2026;), whereas Avant Garde does. Century Gothic also has larger, rounder tittles on the letters i and j, whereas Avant Garde keeps the tittles square and the same width as the letter strokes. http://en.wikipedia.org/wiki/Century_Gothic

4

VISUAL RESEARCH

These are some typographical arrangements that inspired my sketches.

5

SKETCHES

Below are my 5 sketches that were inspired by research on both the Century Gothic typeface and the various typographical arrangements in the visual research pieces. I choose to stay with the classic accordion style because I feel that its aesthetic will be the best way to incorporate the falling of rain with a downward direction or like wind with the left to right folding motion.

CONCEPT 1

6

CONCEPT 2

7

CONCEPT 3

8

CONCEPT 4

CONCEPT 5

CONCEPT 6

9

2 2 DEEP H& I S DEEP S 2 I DEEP & I H& b e ri g h t

RAIN

e ver

tn

ju s

STRANGE HOW HARD IT RAINS NOW

ROWS & ROWS OF BIG DARK CLOUDS

WHEN I’M HOLDING ON UNDERNEATH THIS SHROUD

RAIN

RAIN RAIN RAIN

rain

b e ri g h t

with all this rain

ALIVE RAIN

RAIN

RAIN RAIN

e ver

RAIN

tn

RAIN

s row & rows

RAIN

BIG

RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN

rain

RAIN

STILL RAIN

RAIN

RAIN RAIN RAIN

RAIN

& RAIN

RAIN

RAIN RAIN RAIN

RAIN

ALIVE

RAIN RAIN RAIN

RAIN

RAIN RAIN RAIN

WE WE EP WE EP EP

R WN D D O OW

D

RAIN

om etim es

RO

RAIN

R >D O W R WO RD W N OONW N

RAIN

W

THE

RAIN

all I ca nd o is

POUNDING

with all this rain

10

RAIN

RAIN RAIN

s row & s row

RAIN

BIG

RAIN

RAIN RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN RAIN

RAIN

RAIN RAIN

RAIN

n i ra rd ha w It’s kno to to en p wh e u ht giv fig e th

RAIN

STILL RAIN

RAIN

RAIN RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN RAIN

RAIN RAIN

RAIN

ALIVE

RAIN RAIN RAIN

RAIN

RAIN RAIN RAIN

y

gy be ou LIKE NEDEFOveRr gEive I A R HT Bould ne I do R w E c no ou ey W NEV NIG yb NO IT’S HASmeTthOing ma INS RA D IT IS for so AR ou

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U YO ILL J R W VE

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W

O EH

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AN

H

ROWS

STR

.... . . .str

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RAIN

ang

e ho w

ro h ard it ra i n s n o w •

w

ig

da

rk c

loud

RAIN

s • when

I’m holding on underneath this shroud

BIG

STILL ALIVE STRANGE HOW HARD IT RAINS NOW

I’M

ROWS & ROWS

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b

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h this shroud.......... . derneat

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RAIN

strange how hard t it rains now rows & row of BIG DARK CLOUDS when im do holding on underneath this shroud wn

RAIN

2

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sa n

b e ri g h t

RAIN STRANGE HOW HARD IT RAINS NOW

ROWS & ROWS OF BIG DARK CLOUDS

WHEN I’M HOLDING ON UNDERNEATH THIS SHROUD

all I ca nd o is

om etim es

DEEP

sometimes the hurt is so

RAIN

‘

the

RAIN

& RAIN

RAIN

‘

W

RAIN

‘

IT’S HARD TO LISTEN TO A

RAIN

‘

D

RAIN

‘ ‘ ‘‘‘‘‘‘‘ ‘‘ ‘‘‘ ‘‘‘‘‘‘ ‘‘‘ ‘‘ ‘

>

unding po

RAIN

NN

RO

NN

IT’S HARD TO LISTEN TO A

RAIN

2

R D OW R WO RD W N OONW N

R

LLS WA

I at ’t th on b w lim c

RAIN

R

stone & steel

STILL RAIN

RAIN

s ra in fa l l n ll thi i g ha

gainst

sometimes all I can do is

R

RD lose HbAeating c

up

RAIN

DD

RAIN

WEEP WEEP WEEP wi

DEEP DEEP

you think that your gonna

T AR e HE to min

RAIN

R

with all this rain

COMPUTER DRAFT 2

ARD

RAIN

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NN

DD

R WN D D O OW

R

RO

R

you think that your gonna

b

R DO W R WO RD W N OONW N

I at ’t th on b w lim c

LS AL W

EP

DEEP stone steel

WE WE EP WE EP EP

RAIN

DEEP

you think that your gonna

RT ne EsAe to mi H RDng clo HAbeati

RAIN

N

D R A

BIG

RAIN

sometimes the hurt is so

against

ws ro & s w ro

RAIN

CONCEPT 1 - Split view for larger detail

up

RAIN

ju s

THE

RAIN

STRANGE HOW HARD IT RAINS NOW It’s never rained like is WEEP WEEP WEEP WEEP WEEP WEEP when I’m holding on underneath this shroud has tonight before ROWS WEEP WEEP WEEP WEEP WEEP WEEP Now I don’t want WS ROFO to beg you baby WEEP WEEP WEEP WEEP WEEP WEEP it’s hard BIG UDS fa For something maybe to DARK CLO WEEP WEEP WEEP WEEP WEEP WEEP to give u know whe you could never give p the n I’m not looking for fight WEEP WEEP WEEP OF l WEEP WEEP WEEP the rest of your life WEEP WEEP WEEP I just want another l WEEP WEEP WEEP chance to live WEEP WEEP WEEP WEEP WEEP WEEP n i WEEP WEEP WEEP WEEP WEEP WEEP DARK CLOUDS g ill WEEP WEEP WEEP WEEP WEEP WEEP strange how hard it rains now RAIN I’M d WEEP WEEP t w rows WEEP WEEP WEEP WEEP RAIN & rows of big dark clouds RAIN RAIN an w RAIN WEEP WEEP WEEPoWEEP WEEP WEEP when I’m holding on RAIN ou underneath this srhoud WEEP WEEP WEEP w WEEP WEEP WEEP UNDER RAIN sy g -NEATH n i WEEP WEEP WEEPnWEEP WEEP WEEP RAIN th THIS RAIN WEEP WEEP WEEP WEEP WEEP WEEP RAIN SHROUD

N

D

DD

RAIN

STRANGE HOW HARD IT RAINS NOW

R WN D D O OW

RAIN

ROWS & ROWS OF BIG DARK CLOUDS

RO

RAIN

OF

DARK CLOUDS

RAIN

RAIN RAIN

RAIN

RAIN RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN RAIN

UNDER -NEATH

RAIN

RAIN THIS RAIN RAIN SHROUD

WHEN I’M HOLDING ON UNDERNEATH THIS SHROUD

W

R DO W R RD WO W N OONW N

R

you think that your gonna

I at ’t th on b w lim c

RAIN

all I ca nd o is

om etim es

DEEP stone steel

T ARmine HcloEse to D R g HAbeatin

WE WE EP WE EP EP

STRANGE HOW HARD IT RAINS NOW

sometimes the hurt is so

DEEP

R

POUNDING

D AR

up

against

LS AL W

IT’S HARD TO LISTEN TO A

WITH FOLDS SHOWN - Alternating gray in panels to represent fold

ROWS & ROWS OF BIG DARK CLOUDS

N

D

DD

RAIN

WHEN I’M HOLDING ON UNDERNEATH THIS SHROUD

THE

all I ca nd o is

W

POUNDING

om etim es

R

R WN D D O OW

RAIN

‘

R

RO

N

RAIN

‘‘

R DO W R RD WO W N OONW

you think that your gonna

I at ’t th on b w lim c

with all this rain

‘ ‘ ‘ ‘ ‘‘‘‘‘‘‘ ‘‘ ‘‘‘ ‘‘‘‘‘‘ ‘‘‘ ‘‘

stone steel

DEEP

& RAIN

STRANGE HOW HARD IT RAINS NOW It’s never rained like is WEEP WEEP WEEP WEEP WEEP WEEP when I’m holding on underneath this shroud has tonight before ROWS WEEP WEEP WEEP WEEP WEEP WEEP Now I don’t want WS ROFO to beg you baby WEEP WEEP WEEP WEEP WEEP WEEP it’s hard BIG UDS fa For something maybe to kn RK CLO to DA WEEP WEEP WEEP WEEP WEEP WEEP give u ow whe you could never give p the n I’m not looking for fight WEEP WEEP WEEP OF l WEEP WEEP WEEP the rest of your life WEEP WEEP WEEP I just want another l WEEP WEEP WEEP chance to live WEEP WEEP WEEP WEEP WEEP WEEP WEEP WEEP WEEPinWEEP WEEP WEEP DARK CLOUDS g ll WEEP WEEP WEEP WEEP WEEP WEEP wi strange how hard it rains now I’ d WEEP WEEP WEEP WEEP WEEP WEEP RAIN nt rows & rows of big dark clouds RAIN M RAIN RAIN wa RAIN WEEP WEEP WEEPoWEEP WEEP WEEP when I’m holding on u RAIN underneath this srhoud yo WEEP WEEP WEEP w WEEP WEEP WEEP UNDER RAIN gs -NEATH n i WEEP WEEP WEEPnWEEP WEEP WEEP RAIN h t THIS RAIN WEEP WEEP WEEP WEEP WEEP WEEP RAIN SHROUD

‘

against

RT e EsAe to min H lo RDg c HAbeatin

WE WE EP WE EP EP

‘‘

sometimes the hurt is so

DEEP

LS AL W

IT’S HARD TO LISTEN TO A

DEEP & H I S DEEP & H I S D R A

up

‘ ‘‘ ‘ ‘‘‘‘‘‘‘ ‘‘ ‘‘‘ ‘‘‘‘‘‘ ‘‘‘ ‘‘

COMPUTER DRAFT 1

FINAL COMPOSITION

holding on underneath this shroud

TH IN G S

n

h ge

stra

WS RO &

OF

HT RIG BE

NT WA

to nt baby wa n’t you e do beg yb wI ma e no g you ing r giv eth neve be som for for could king life u yo t loo ur er no of yo oth i’m rest an the want live t to i jus ce an ch

TW O

WILL JUS TN EV ER

W

when i’m

U YO

D

DEEP

sometimes the hurt is so

the

unding po

rain clouds

o w n

I BIG w

no

on

K

R DA

wh

d

un

d

rou

AIN

g sh DS oldin this OU h ath CL en i’m erne

R

ROWS

STRANGE HOW HARD IT RAINS NOW

OF

BIG

&ROWS

DARK

CLOUDS when i’m still alive underneath this shroud RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN

RAIN

RAIN RAIN RAIN

ROWS & ROWS OF BIG DARK CLOUDS

ALIVE UNDERNEATH THIS SHROUD

RAIN, RAIN, RAIN

“

wit

it ra

“ STILL

HOW HARD IT RAINS NOW

WS O R ins

rd

a wh

o

IT’S HARD TO KNOW WHEN

11

BIG DARK

TO GIVE UP THE FIGHT

R WN D D O OW

rows -&- rows of

IKE DL E INE OR RA T BEF VER GH NE ONI IT’S HAS T IT

D W O

R R WNWN DDOO RO

NN

PROJECT PHOTOGRAPHY

N

R

I at ’t th on b w lim c

I

DEEPDROWN

rains now

s ra in fa l l n g d i

&

how HARD it

ll thi

& stone steel

strange

ha

be

gainst

sometimes all I can do is

R

H

RT EA mine DcHlose to R HAating

DEEP DEEP

you think that your gonna

ARD

up

S LL WA

IT’S HARD TO LISTEN TO A

This process took a lot of research, trial, and error to understand the different arrangements of type. My overall focus was to create a piece with lots of contrast, in both shade, size, and boldness, in order to emphasize certain parts of the song the portrayed the strongest relation to the overall meaning behind the lyrics. I chose to portray it this way so that the viewer would see that the ordeal was “Hard” and that the individual would have had to overcome “Big” obstacles through the struggle. I also chose to do clustering in areas to show inner struggle. This would be where she feel almost overwhelmed by the internal struggle but seems to be able to see the brighter side and push through. The lighter or softer areas are meant to be the moments of calmness or peace she gets to experience, because even through pain we often have uplifting moments that help pull u toward the end. The final slide, I decided to keep everything in a square away from the intimate flow maintained throughout because I wanted to show the viewer that she has separated herself from the pain and was leaving the storm behind. Also as you get to the end and arrive at the chorus “rows & rows of big dark clouds” you will notice its predominately darker here; this is because I wanted to symbolize how the struggle gets worse before it gets better so the contrast builds up to this point gets really thick or difficult and then lightens back up towards the end.

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