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PLAN BRILLIANTLY FOR YOUR CHRISTMAS PROMOTIONS ✦ Christmas is near. Are you ready to sell?
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here is no doubt that Christmas is simply a brilliant time of year!
It is undeniably most people’s favourite occasion when families convene, presents are shared, delectable food and drinks are consumed and merriment galore is had by all. This Christmas will, no doubt, be different due to the fallout of the global COVID-19 pandemic. We are living in a “Never Normal” world, something even the festive period cannot escape. That’s not to say it’s all doom and gloom and there is reason for cheer above and beyond that of the usual festive kind, however. Following
recent positive announcements from the Federal government, selected restrictions are being eased and we look forward with confidence to a return to some form of normality. Many shops and businesses will be allowed to reopen to welcome Christmas shoppers at the busiest time of year. However, there is no escape that the pandemic has already shaped our habits and behaviour and the usual methods of preparation will be different, with shopping for presents and associated festive items being the most obvious one. As with many other daily routines relating to work, school and contact with friends and loved ones, we have progressed very much to an online lifestyle. With much, if not all,
❇ According to research, 85% of Australian-based shoppers in a “normal year” start their Christmas shopping three months out, 40% before the end of October with 47% doing so just month ahead of the big day.
