Bristol City Centre BID Prospectus 2017 by Bristol City Centre BID

BRISTOL CITY CENTRE BUSINESS IMPROVEMENT DISTRICT

PROSPECTUS 2017

PROGRESS APR – OCT 2015

DEC 2015 – JAN 2016

Visits to, and consultation sessions with, businesses from all sectors to identify the area and scope of a City Centre Business Improvement District (BID).

Concept of wide, inclusive City Centre BID developed and drafted. Further consultation held with large and small businesses across the area. BID website was improved and a full communications plan developed.

KEITH RUNDLE, CITY CENTRE BID DEVELOPMENT MANAGER PAULINE GENDRE, CITY CENTRE BID DEVELOPMENT ASSISTANT

OCT – DEC 2016

JAN – MAR 2017

Consultation outcomes were fed back through well attended open sessions, business networks, e-news and direct contact. A summary leaflet was sent to all representatives of, and voters for, businesses requesting feedback.

Preparation of the BID prospectus and business plan outlining projects to respond to the consultation and feedback received. Close working with Bristol City Council on baseline agreement and compliance with legislative requirements.

FEB – JUN 2016

JUL – SEP 2016

100% of businesses likely to pay into the BID (potential levy payers) were sent a letter with an introductory leaflet. Further direct contact was made at forums and individual meetings.

Consultation survey circulated to all businesses and promoted through e-news, direct mailing, email and social media. Face to face consultations continued; these confirmed and fleshed out the main priorities for the BID.

keith.rundle@destinationbristol.co.uk

@BrisCentreBID

pauline.gendre@destinationbristol.co.uk

@bristolbid

0117 946 2215

Bristol City Centre BID

bristolcitycentrebid.co.uk

#BristolBID

APR – MAY 2017

7TH JUN – 5TH JUL 2017

The BID prospectus will be circulated to all potential levy payers by post, by email and by hand. We will be actively campaigning on the BID through personal visits, e-news and social media. The business plan will be posted on our website by 3rd May.

Electoral Reform Services Ltd will post ballot papers to all voters on 7th June. Votes must be received by Electoral Reform Services Ltd on or before 5th July in order to be counted.

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Brandon Hill

Berkeley Square

T R IANGL E STH CE

Colston Hall

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Bristol Hippodrome

CENTRE College Green

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Queen Square

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Castle Park

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Casamia

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St Nicholas Markets

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Bristol Bus Station

St James Priory

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Crown Court

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St Georges

University of Bristol

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Bristol Museum & Art Gallery

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INTRODUCTION Destination Bristol have advanced the development funding for this Business Improvement District proposal because we are proud to be part of promoting and improving this great city. The gross value added of Bristol’s economy continues to rise as do the expectations of those using our city. We need to keep improving to stay ahead of other British and European cities. We have always worked in partnership with all sectors and communities to develop and maintain very high standards, ultimately providing benefits, approval and hopefully enjoyment for all who come to Bristol city centre. The City Centre Business Improvement District (BID) proposal introduces significant and positive improvements for the BID area, which in turn will have a positive effect on all the businesses, visitors and residents. BIDs are a very exciting concept and whilst this is a new BID proposal, Destination Bristol have over ten years of experience of developing and operating successful BIDs. Please take a look at www.broadmeadbristolbid.co.uk.

JOHN HIRST, CHIEF EXECUTIVE, DESTINATION BRISTOL

Thank you for taking the time to read our proposals for the future of Bristol’s city centre, we are grateful to everyone for their advice, help and support during the consultation and development phases of the BID. Please vote YES!

CONTENTS INTRODUCTION

ALWAYS ACTING IN YOUR BEST INTEREST

WHAT IS A BUSINESS IMPROVEMENT DISTRICT (BID)?

HOW WILL THE BID BE MANAGED?

WHAT WILL HAPPEN IF THERE ISN’T A BID?

QUOTES

FINANCE

SECTOR SPLITS

HOW DO I CAST MY VOTE?

EXTRACTS FROM BID LEVY RULES

WHY DOES BRISTOL CITY CENTRE NEED A BID? 3 WHAT IS THE AIM OF THE BID?

IMPROVING SAFETY

IMPROVING THE “LOOK AND FEEL”

IMPROVING THE WELCOME

PROMOTING OUR SUCCESS

BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 1

WHAT IS A BUSINESS IMPROVEMENT DISTRICT (BID)? A private sector led initiative to deliver substantial additional improvements.

A Business Improvement District is a defined area where business rate payers agree to pay a levy into a fund for a fixed period of time. Specific agreed initiatives are then delivered to improve the area for businesses. A BID is commenced when an independent ballot has been conducted. To be successful there must be both a simple majority of the number who vote and a simple majority of the aggregate rateable value represented by those who vote. A BID cannot deliver services that the council currently delivers.

HOW WOULD BRISTOL CITY CENTRE BID WORK? • The BID area is shown opposite page 1. • The levy is 1.5% of rateable value per year. • The BID term is 5 years. • The agreed initiatives would primarily make the area safer, more welcoming, cleaner and better promoted. • The postal ballot is being run by Electoral Reform Services Ltd. • All postal ballots must be received at Electoral Reform Services Ltd by 5th July 2017. • A baseline agreement will be in place that outlines what Bristol City Council provides. Where the BID delivers cleansing for example, this must be in addition to the current level of service.

2 || BRISTOL CITY CENTRE BID PROSPECTUS 2017 2

BIDS IN THE UK There are over 250 BIDs in the UK which generate more than £75m to invest in their local areas each year.

ARE BIDS SUCCESSFUL? Yes, generally. 85% of BID proposals are successful in their first ballot. Their value to businesses is such that at each subsequent ballot the percentage that vote in favour almost always increases.

WHY DOES BRISTOL CITY CENTRE NEED A BID? Bristol is a hugely successful city but as our consultation identified there is much more that could be done to make it even better.

WE MUST MAINTAIN WHAT WE HAVE.

WE MUST CARE FOR, AND ENHANCE, WHAT WE LOVE.

WE MUST IMPROVE AND CHANGE SOME PERCEPTIONS.

These need investment and a commitment from those working and using the city. The BID is the only mechanism to deliver what a Bristol of the future needs. Bristol City Council delivers a good basic level of services, but the requirements of a great and successful city go beyond statutory or basic provision. The BID will focus on those area identified in the consultation and do so much more to ensure Bristol stays at the forefront of UK cities for employment, shopping, leisure, education, for health and for wellbeing.

BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 3

WHAT IS THE AIM OF THE BID? “...a city centre that is increasingly known for its safe, attractive and welcoming look and feel by all those who come to work, study, visit and spend leisure time.” KEITH RUNDLE, BID DEVELOPMENT MANAGER

We will do this by: • IMPROVING SAFETY • IMPROVING THE “LOOK AND FEEL” • IMPROVING THE WELCOME • PROMOTING OUR SUCCESS • ACTING IN YOUR BEST INTEREST

4 | BRISTOL CITY CENTRE BID PROSPECTUS 2017

IMPROVING SAFETY Reducing crime and anti-social behaviour to improve perceptions of the area both day and night.

✔

PARTNERSHIP Work closely to support the police and others to ensure that appropriate response is received by businesses to issues of crime and anti-social behaviour.

EYES AND EARS A team of uniformed BID Ambassadors to provide information and advice and to act as the eyes and ears of a caring city.

✔

PROBLEM SOLVING Target the areas of most concern by identifying and supporting solutions (e.g. St James Barton/Bearpit).

QUICK AND CARING Respond rapidly to damage and graffiti demonstrating care and regard for the area.

BETTER MANAGEMENT OF NIGHT TIME Improve the management of the night time economy by supporting and developing current and future initiatives (such as the radio system, marshalls, Purple Flag and Best Bar None).

BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 5

IMPROVING THE “LOOK AND FEEL” Delivering high standards of care and management.

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CLEANER Enhance current cleansing and waste collection.

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PROBLEM SOLVING Identify problems and deliver a rapid and co-ordinated response.

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ARTS, CULTURE AND HEALTH Deliver events and seasonal dressing that enhance and support current activities (e.g. trails, music, sporting activity, Christmas lights).

6 | BRISTOL CITY CENTRE BID PROSPECTUS 2017

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GREENER More planting and innovative floral enhancements (e.g. pocket parks).

STRONG RELATIONSHIPS Care for the BID area by using networks and partnerships to rapidly identify and resolve problems.

CRIME REDUCTION Work with police and council officers to reduce crime and anti-social behaviour.

IMPROVING THE WELCOME Create a lasting impression of a caring and welcoming city centre.

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WELCOME TEAM Introduce Ambassadors/ Rangers to assist levy payers and visitors and promote the care and wellbeing of the city centre.

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BETTER WAYFINDING Develop and implement ways to make moving around the city centre simple and engaging.

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IMPROVED PARKING Champion initiatives that benefit businesses. Pursue a new, helpful and positive approach to parking.

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RAISING CLEANSING STANDARDS Transform the city centre by regular street washing, chewing gum removal and improving the environment by day and by night. TAILORED SERVICES Same day response for levy payers for cleansing services and street level graffiti removal.

CARING Work in partnership to reduce rough sleeping and provide pastoral support for those in need.

VISUAL APPEAL Provide seasonal colour through lighting, art and planting. BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 7

PROMOTING OUR SUCCESS Marketing and promoting the BID area as a safe, healthy and welcoming place to work and to visit, for shopping and leisure.

✔

EFFECTIVE MARKETING Develop a professional and co-ordinated marketing strategy that will benefit levy payers across all sectors.

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SOCIAL MEDIA MAXIMISATION Expand the use of social media to provide key information about the BID area and enhance its overall appeal.

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8 | BRISTOL CITY CENTRE BID PROSPECTUS 2017

PROMOTION Identify and consistently promote success within the BID area.

BEING ON THE FRONT FOOT Work proactively with levy payers to maximise all promotional opportunities.

ALWAYS ACTING IN YOUR BEST INTEREST Be the single point of contact for business queries and issues.

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COST REDUCTION Develop and promote money saving schemes to reduce business costs for all levy payers.

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REPRESENT YOUR VIEWS Communicate clearly and loudly the views of businesses and professionally represent the BID area.

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NETWORKING Build inter-business networks to encourage everyone to work together and keep money circulating within the BID area.

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RESPONSIVE, ACCOUNTABLE, RELIABLE Deliver a messaging and information sharing interface for immediate two way communication between BID management and businesses. WASTE AND RECYCLING Develop and deliver a waste and recycling scheme with target savings of 40%.

WORK EXPERIENCE HUB Develop a clearing house scheme that puts those in need of work experience together with businesses who support and want to work with young people.

LOCAL FIRST Commission services from within the BID area wherever possible. BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 9

HOW WILL THE BID BE MANAGED? Transparently, openly and in the best interests of levy payers.

GOVERNANCE

MANAGEMENT

Following a successful ballot a City Centre BID Management Board will be established. This Board is expected to comprise 16 members.

The BID management team will develop and manage the projects identified within the business plan and report on progress to the Board.

Representation on this Board will be proportionate to a business sector’s relative gross rateable values within the BID area. Bristol City Council will have formal representation as the provider of statutory services within the area.

The BID team will utilise a bespoke platform to ensure that levy payers have instant access to information on how the BID is delivering and responding to their priorities. This will be complemented by personal visits, regular meetings, networking opportunities and e-news.

The Board will meet on a quarterly basis and will oversee the strategic direction and financial management of the BID. The Board will ensure the BID operates professionally and effectively at all times and in the best possible interests of all levy payers. The City Centre BID will seek independent accreditation in its first term and will be subject to an independent mid term review.

The following documents will be available online at www.bristolcitycentrebid.co.uk • A full business plan that has been prepared and approved in line with the current legislation (from 3rd May). • A baseline agreement has been made with Bristol City Council – this sets out the agreed services that will be provided by the council. (From 3rd May). • An operating agreement between Bristol City Centre BID and Bristol City Council which lays out the contractual agreements for the collection of the levy. (From date TBA).

10 | BRISTOL CITY CENTRE BID PROSPECTUS 2017

WHAT WILL HAPPEN IF THERE ISN’T A BID? None of the proposed improvements will happen.

The £6m BID investment will be lost. There will be no opportunity to bring the power of 800 businesses together. The initiatives to stimulate business and release the potential for our area will not happen. To continue attracting external investors the BID area needs to do more for itself. We need to demonstrate how well we can work together and how we care enough about our city centre to make further investments ourselves. Public sector cuts and reducing spending are a continuing theme across all the UK’s cities – having a BID is the ‘only game in town’.

A ‘YES’ vote opens the door for all the relevant people to work together with a meaningful resource to make change happen – to make the best of what we have and generate additional investment for improvement. Many competitor cities are already benefiting from BIDs. Bristol’s Broadmead BID was key in regenerating the retail area and in securing the investment that delivered the Cabot Circus development. Leeds, Birmingham, Manchester, Liverpool, Nottingham and Newcastle are some of those key competitor cities that already have BIDs. They are all ahead of Bristol in maintaining, marketing and caring for their cities to ensure that their businesses thrive by being better supported to compete for investment, for the best talent, and for customers and visitors. Bristol’s City Centre BID will make the area a better place for working and studying as well as for the increasing numbers visiting on leisure and business. A ‘NO’ vote would risk Bristol falling further behind. Our aim is one of continual investment and improvement. So... Please Vote YES!

BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 11

QUOTES MARVIN REES, MAYOR OF BRISTOL I am delighted to welcome the ballot on the City Centre BID. We give this BID our full support and believe the additional services laid out in this prospectus will greatly benefit the city centre. They will, of course, be in addition to the existing services provided by Bristol City Council. I am particularly pleased to see that this BID proposal will directly address issues arising from the night time economy. I hope that businesses will support this BID at the ballot. I would reassure businesses that the council supports the BID and believes that no business paying into it should contribute under any future Late Night Levy proposal made by the council.

MARK PAYNE, GENERAL MANAGER, THE BRISTOL My previous experience of BIDs has been wholly positive and I am pleased that Bristol can seize this opportunity to come together for the benefit of us all and for Bristol. I know the improvements that a well-managed BID can bring and I am a keen supporter of the City Centre BID.

IMRAN ALI, GENERAL MANAGER, HAMPTON BY HILTON BRISTOL This will be a great opportunity to drive real change in our city centre. The City Centre BID will have the ability to co-ordinate improvements and care for specific areas e.g. St James Barton (Bearpit); transforming them to be as welcoming and vibrant as they should and could be for all those visiting working and living in the city centre.

JOHN SAVAGE, CHAIR, UNIVERSITY HOSPITALS BRISTOL NHS TRUST

JENNY HUTCHINSON, GENERAL MANAGER, BRISTOL HIPPODROME

As Chair of the BRI’s Trust Board and one of the largest employers within the BID area I am keen to maximise the BID’s potential. I have seen Broadmead BID deliver sustained improvement and the City Centre BID will replicate this benefit for the wider city centre.

We love being part of the city centre and are keen to become more involved – the City Centre BID is a great opportunity to do this. We see clearly how the BID can help, especially in making our area safer and a more welcoming place for our staff and customers.

Public and private sectors working together within the BID creates a strong collaborative partnership with shared aims and understanding, particularly in the areas of transport and business voice. The City Centre BID will help cement Bristol’s place in the top tier of UK cities and enable the city and the hospital to attract and retain the best possible talent to deliver optimum care for the people of Bristol.

DICK PENNY, MANAGING DIRECTOR, WATERSHED Watershed is both an international cultural centre and landlord occupying two listed dockside transit sheds at the gateway to the historic harbour. The City Centre BID has the potential to connect and develop deeper collaboration between the businesses located here to make the city centre a powerful magnet for visitors and an exemplary place to work, live and relax.

JOHN SISMAN, PRESIDENT, BRISTOL PROPERTY AGENTS’ ASSOCIATION Bristol must compete on the national and international stage for investment and talent. Successful cities must have clear identities and be proactively managed to win out over others. The BID provides focus on this objective, drawing us all closer together and improving the environment for business. The BPAA supports these objectives and this BID. 12 || BRISTOL CITY CENTRE BID PROSPECTUS 2017 12

MARK WOLFF, OWNER, MR WOLF’S I have been an independent operator since 2003 in the Old City I see great benefits in this City Centre BID development. We all need to care more about our city and have a greater say in promoting the positives and in making Bristol a better, safer, cleaner place.

LYNN ROBINSON, DEPUTY REGISTRAR, UNIVERSITY OF BRISTOL The University of Bristol is totally invested in Bristol’s success and fully supports the City Centre BID. Our city continues to change and improve and that should be both widely recognised and celebrated. The University of Bristol supports the new BID and expects to see delivery of improvements in the management and promotion of Bristol city centre.

STEVEN PRISCOTT, CHIEF FINANCIAL OFFICER, SIFT DIGITAL AND SIFT GROUP We are a strongly people focused business, our fully collaborative team approach and the City Centre BID sits well with our partnership mantra and we care about the city. We are keen supporters of the City Centre BID; our staff all love being based right in the centre of Bristol, although we all know improvements are needed. Bristol has a thriving and growing creative and digital future, we need to have our staff working in the best environment possible, this is also essential to attract talent. It is a sound business decision for us to be involved and be supportive of the City Centre BID to ensure Bristol seizes this opportunity with strong hands.

MICHELE PHILLIPS, PUBWATCH CHAIR AND THEKLA AREA MANAGER I support the City Centre BID, partly because of my previous knowledge of how BIDs operate and their support of both day and night-time businesses. BIDs have the ability to draw businesses together and to use their combined energy to generate improvements. This City Centre BID will have a positive impact by investing in new initiatives that create and promote a safer, cleaner and more vibrantly diverse offer – in doing this it will further underpin our Purple Flag status.

SAM GRIFFITHS, GENERAL MANAGER, WILKOS During the development stages, the BID team have listened and supported the businesses to be able to work together and so improve our trade. The City Centre BID is key for businesses if we want to improve footfall, parking and awareness – the BID will enable us to be even more competitive and attractive to staff and to customers.

SIMON HEALD, MANAGING PARTNER, VEALE WASBOROUGH VIZARDS As a major city centre office occupier we have a long term commitment to Bristol’s city centre. There are always opportunities to improve the experience for our staff, our clients and all those who come to our great city. The City Centre BID will deliver a strong business voice and improved place management, we at VWV are right behind it.

ANDREW HODGSON, PARTNER, KPMG We at KPMG have made the positive and active choice to relocate into the heart of the city centre. There can be great power in all pulling together to develop a city identity and in investing to maintain and improve our overall city offer. KPMG support this City Centre BID proposal as a means to delivering this ambition.

ANDY BENNETT, POLICE SUPERINTENDENT, AVON AND SOMERSET CONSTABULARY I am proud and pleased that the police are fully engaged with our City Centre BID. We are committed to wider partnerships and to making the city safer. What is equally important is for all of us levy payers to make the best of our great city by using our collaborative spirit and innovative drive to keep the city where it belongs – at the forefront of UK cities.

HELEN MCGEE, DIVISIONAL MANAGER, ACADEMY MUSIC GROUP

DONNA SPEED, COMMERCIAL DIRECTOR, AT-BRISTOL

BIDs offer a great opportunity to build greater understanding and co-operation between Bristol’s day and night-time economies. I have been pleased to help improve this City Centre BID initiative by offering learning from other BID areas where AMG operate.

At-Bristol supports the development of City Centre BID. It is a great opportunity to come together and achieve things we cannot do alone. The new City Centre BID will keep the city performing at its best and we will all benefit from the improvements, whether we are working or at leisure in the city. BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 13

FINANCE Income

2017/18

2018/19

2019/20

2020/21

2021/22

Levy at 1.5%

£1,152,000

Other income (estimated)

£60,000

Total

£1,212,000

Expenditure

2017/18

2018/19

2019/20

2020/21

2021/22

Improving safety

£235,000

19%

Improving the look and feel

£193,000

16%

Improving the welcome

£200,000

17%

Promoting our success

£182,000

15%

Always acting in your best interest

£125,000

10%

Management and overheads

£182,000

15%

Contingency and loan repayment

£95,000

Total

£1,212,000

100%

This is an indicative budget based on an estimated levy income using the 2017 rating list. Actual expenditure and budget allocation will be overseen by the BID Management group in minuted meetings. An EGM is required for any variation to the budget above 20% of the total income.

• The assumed collection rate is 96%. • The BID levy is a daily charge, paid in full in advance on 1st November of each year. • Annual financial accounts will be independently audited and shared with all levy payers. • A financial statement will be included with all levy bills and will be published on our website. • Additional income will primarily be derived from voluntary contributions over the term of the BID, this should prove to be a conservative estimate.

14 | BRISTOL CITY CENTRE BID PROSPECTUS 2017

• A contingency of 8% has been allowed to permit flexibility. A BID set-up loan of £170,000 will be repaid in years 1 and 2. • The agreed levy collection charge will be £25,000 (2.1%). • The management and overheads budget is 15%. This includes levy collection charges, professional fees and staff costs.

SECTOR SPLITS A broad breakdown by sector of those contributing to the BID.

Office 47% Leisure (inc. bars restaurants attractions and hotels) 27% Universities and Language Schools 3% VOTER NUMBERS

Retail 16% Public Sector (inc. hospitals, police, council) 4% Other 3%

Office 48% Leisure (inc. bars restaurants attractions and hotels) 22% Universities and Language Schools 5% RATEABLE VALUE

Retail 8% Public Sector (inc. hospitals, police, council) 14% Other 3%

BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 15

HOW DO I VOTE?

Ballot papers sent by post on 7th June.

Put your cross in the voting box.

YES NO

Voter to complete the required details.

If you do not receive a ballot paper by 13th June, or if you lose it or need another copy, please contact keith.rundle@destinationbristol.co.uk or 0117 946 2215 as soon as possible.

Place the ballot paper in the pre-paid envelope provided and post.

• Ballot papers will be posted on the 7th June 2017. • Ballot papers must be received at Electoral Reform Services Ltd by 5th July 2017 in order to be counted. • The Ballot result will be announced on 6th July 2017 or as soon as it is received from the ballot holder.

16 | BRISTOL CITY CENTRE BID PROSPECTUS 2017

EXTRACTS FROM BID LEVY RULES The full BID rules are contained within the business plan which will be available for download at www.bristolcitycentrebid.co.uk from 3rd May 2017. 1. From 1st November 2017 the BID levy payable by each hereditament* is 1.5% of the rateable value. 2. The BID levy is a daily charge, paid in full in advance on 1st November of each year. 3. No hereditament (other than those covered by Rule 3a) will pay the levy if its rateable value is less than £25, 000. a) A threshold of £12,000 rateable value is applied for those hereditaments that hold a Premises Licence and whose permitted hours allow opening after midnight on any day. 4. The number of eligible hereditaments is estimated to be 810. 5. The term of the BID will be 5 years – from 1st November 2017 until 31st October 2022.

6. In the case of an empty or untenanted hereditament the owner will be liable for the BID levy with no void period and will be entitled to vote. 7. A cap on the annual levy for any single hereditament is set at £20,000. 8. A cap on the levy payable by any single legal entity is set at £40,000. 9. Registered charities will have a discount of 50% for any hereditament that does not primarily operate as a retail or other trading premises. 10. Hereditaments within a managed space will be allowed a discount of 50% to account for the services that are provided to them as part of a management charge.

*Hereditament – Single unit of property with a rateable value

In formulating those rules the 2017 Industry Criteria and Guidance has been considered along with the Statutory and other guidance.

BRISTOL CITY CENTRE BID PROSPECTUS 2017 | 17

VOTE YES FOR THE CITY CENTRE BID IN JUNE 2017

CONTACT Keith Rundle 0117 946 2215 keith.rundle@destinationbristol.co.uk bristolcitycentrebid.co.uk

KEEP IN TOUCH @BrisCentreBID @bristolbid Bristol City Centre BID #BristolBID