New Ideas. New Opportunity. Dig Deeper
What's new in the world of innovation and curiosity?
Here's your March update of the Acadia Innovation newsletter, your consolidated source for new innovation happenings at Acadia Insurance. Browse below to learn more!
Introducing Dig Deeper Campaign
Learn more about the Dig Deeper Campaign and what it means for Acadia!
Changes in SPARK!
Take a look at page 2 for the changes to challenges in SPARK! and how ideas should be categorized.
The Edge Podcast
Check out the episode of the Edge Podcast about the challenges and opportunities encountered in managing and directing the expectations of partner carriers, and how to seek new ways of meeting customers' needs with three special guests from the distribution side of our industry
Meet an Active SPARK! User
Find out why it is important to Pam Reiniger to be actively engaged in Acadia's innovation efforts.
Knowledge Check
Answer an innovation question for the chance to win a prize!
March 2023
Click Here to Submit Ideas to Operational E ciency Click Here to Submit Ideas to Workplace & Culture Ideas
Here to Submit Ideas to Customer Impact
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Dig Deeper Campaign
Dig Deeper and Stay Curious
Every Client Has A Problem. Do You Know What It Is?
What is our vision statement?
"Our passion to deeply understand our customers, to nd solutions to unsolved problems, and to deliver personalized solutions will make Acadia Insurance a favorite risk partner by both insurance distributors and business owners. As we grow the business and become a signi cantly larger organization, we will maintain a small company feel to our customers. "
Key Components of Our Vision
Getting Started
It all begins with the customer. We will be launching a companywide campaign to encourage customer curiosity and asking customers about their biggest unsolved challenges (and not just about insurance).
ClickontheimagebelowtocheckthevideoaboutAcadia'sVisionCampaign!
Changes that Have Been Made for the Campaign
• Curiosity Wall and Cards- the MA & ME o ces now have a curiosity wall where employees can use curiosity cards to share ideas and customer problems that they are curious about. Look out for a Curiosity wall in your local o ce.
• Give a WOW. Employees can now 'Give a WOW' to other employees for displaying the behavior of Curiosity.
• A NEW Dig Deeper Curiosity Campaign page is located on the homepage of the intranet where you can information about the campaign, vision statement, and guiding principles. More items coming soon!
New Ideas. New Opportunity. Dig Deeper
Changes in SPARK!
Acadia's strategy is rooted in better understanding the needs of our customers - agents, insured, and prospective insureds. We intend to accelerate this competitive advantage, fostering an environment that encourages our employees and partners to nd solutions to unsolved problems and deliver personalized solutions. We feel that this will lead to enhanced customer experience and greater growth opportunities.
In order to align with this strategy, we are making the following changes in SPARK! to increase the amount of customer focused ideas:
Launch of new challenge focusing on customer-centric ideation: CustomerImpact.
Repurposing the Always-OnBusinessInnovationmodule to be named OperationalE ciency
All employees now have access to view the ExperimentationModule
Cust
• Focus: Collect solutions/ideas to customer pain points or to realize gains from untapped opportunities or new trends.
• Traditional SPARK! challenge with a graduation work ow process (comments, votes, scoring, experimentation, etc.)
• Moderator team, led by Tom Hambrick, will actively be engaged as well as Scoring Team, led by Doug Freeman.
Operational E ciency
• Continue to seek ways to become a more e cient operation. The place where employees can enter operational focused ideas that help make work easier here at AIC.
• Led and managed by Mary Ordway and the Service Squad.
• The Service Squad will be solely responsible for gathering, communicating, prioritizing, and closing in SPARK!
Experimentation Module
• View the experiments that are complete, or are underway, at Acadia.
Workplace & Culture
• No changes to this challenge.
New Ideas. New Opportunity. Dig Deeper
The Edge Podcast
New Ideas. New Opportunity. Dig Deeper
A new episode of Berkley's "The Edge" podcast was recently launched. Click on the each person's headshot to take a listen to the different sections:
LivefromCIAB-TheCouncilofInsuranceAgents&Brokers
Howareourdistributorsinnovating?Howwilltheyimpactus?
Join us with three special guests from the distribution side of our industry to discuss the challenges and opportunities they encounter in managing and directing the expectations of partner carriers, and how they are seeking new ways of meeting customers' needs.
The Edge Podcast Suggestions Needed!
Do you have a person and/or theme related to innovation that would make a good podcast? Submit a podcast idea and be entered for a prize. Please submit entries to Matt McManus or Brittany Emerson.
Meet an Active SPARK! User
We are continuing to highlight Acadia team members that are (the most) actively engaged in SPARK! The next active SPARK! user is Pam Reiniger, Associate Underwriter in our Massachusetts branch WeaskedPam:
Why is it important to you to be actively engaged in Acadia’s Innovation efforts?
"Hmm, interesting question. I engage in AIC Innovation because while doing my job there are things that we all struggle with. We wonder why we do things this way or stumble across an opportunity to improve a process. I enjoy being part of a company that encourages me to share ideas to challenge the status quo and possibly improve a work ow. I have had ideas that have not been possible and that is OK. I was never made to feel that the idea wasn't worth vetting. The ideas that have moved forward, I collaborated with a group of employees that brought great ideas and conversation as we worked through the process. Time consuming in some instances, but necessary. AIC will not continue to be relevant unless we all participate in our future, and that begins with each of us."
Knowledge Check
Answer our next Knowledge Check question to win a special prize! Click on the green button to the left to submit your answer
Click Here to Answer the Next Knowledge Check!
Next Knowledge Check: Who was the most recent guest on The Edge podcast?
Joe Roe, CEO of Arlington Roe
Claude Yoder of Lockton Re
Andy Barrengos, CEO of Woodruff Sawyer
