BRAND SYSTEM
E X PA N D • H E A L • C O N N E C T It’s not a tomb, its a womb. It is through our darkest times that we transform. Like a seed, We can not crack open without the dark soil. The cocoon of the moth. Through years of clinical therapy experience, along with the ebbs and flows of the natural world and MAPS MDMA Assisted Psychotherapy helps you through your darkest times so that you can thrive in your life.
MOOD BOARD
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1.5� in height.
PRIMARY LOGO The primary logo for Being in Bardo is a combination of a word-mark and icon. The Barn Owl holds special meaning to Being in Bardo creator & Owner Jessical Waclawski. The mark is a stylized Barn Owl sitting in front of a mystical moon. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WORDMA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with or without the tagline, and may be staked if the format calls for it.
SU B-M ARK S AND ICON S
A
C
B
A. BADGE B, OWL ICON W/TITLE C. OWL ICON The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
SUB BRAND LOGO
COLO R
AURA
MOON
SHADOW
FERN
Pantone 606 C
Pantone 5015 C
Pantone Blakc C
Pantone 555 C
CMYK 22 24 100 0
CMYK
19 39 25 0
CMYK
CMYK
RGB
207 181 44
RGB
205 161 166
RGB
000
HEX
#CFB52C
HEX
#CDA1A6
HEX
#000000
CO LO R USAGE In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Being in Bardo reflects the deep, shadow and healing feel, that balances the.
0 0 0 100
83 33 77 21
RGB
41 113 81
HEX
#297151
We are explorers of the heart and adventurers of the soul. We long for connections that mean something and walk a path that seeks to expand who we are.� - j e s s i c a wac l aw s k i
FONTS
HEADLINES
C r aw M o d e r n REGULAR | TRACKING 100 | Title Case
SUB-HEADLINE
Norfolk
REGULAR | TRACKING 200 | ALL-CAPS
BODY COPY
Proxima Nova Regular
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
DESIGN BY BRITT FELTON