BRAND SYSTEM
GROWTH THROUGH CLEAN LIVING Growth, the natural state of life. We grow, we change, we move. The mind, body, soul connection carries our growth through our lives. We set intentions and manifest dreams to live our best. Blue Sage Eco Boutique creates products that are ethical, and eco friendly, products that empower you to create and hold space for growth and prosperity. When we clear what is blocking us through cleaner living, kindness to the planet and ourselves, we create space to stay grounded, to stay open and to grow.
M O OD BOAR D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1.5� in height.
PR I M ARY LOGO The primary logo for Blue Sage Eco Boutique is a stamp-style mark. The monogram B, along with the sage imagery and the business name work together to create a circular, blanaced mark. The logo is very well balanced and centered to give a clean, modern feel while representing the balance and calm that can be found in our lives through clean, eco-friendly life. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with the sage icon for interest. This would work well for event flyers, or other collateral.
SU B-M ARK S AND ICON S
A
SUB-M ARK S AND ICONS A. MONOGRAM B. SAGE ICON
The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/ clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
B
COLO R
SAGE
SALT
INDIGO
SMOKE (WHITE)
Pantone 5625 U
Pantone Cool Gray 10 U
Pantone 2767 U
CMYK
53 35 45 5
CMYK
CMYK
CMYK
RGB
126 142 134
RGB
HEX
#7E8E86
HEX
0 0 0 60
100 87 42 41
0000
128 130 133
RGB
18 40 76
RGB
255 255 255
#808285
HEX
#12284C
HEX
#FFFFFF
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Blue Sage Eco Boutique reflects the natural, eco-friendly products that are created by Christina.
n ifest & Gr o w a M Blue Sage Eco Boutique GROWTH THROUGH CLEAN LIVING
Blue Sage Eco Boutique creates products that are ethical, and eco friendly, products that empower you to create and hold space for growth and prosperity. When we clear what is blocking us through cleaner living, kindness to the planet and ourselves, we create space to stay grounded, to stay open and to grow.
FONTS
HEADLINES & SUB-HEADLINES
G OT H A M R O U N D E D TRACKING 200 | ALL-CAPS | BOOK WEIGHT
HEADLINES & NAMES
Nickainly
TRACKING ≤ 10 | Sentence Case
BODY COPY
Gotham Family F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
ST Y L E
ST YL E Due to the many procucts that Blue Sage carries, a consistant visual style is important to create a cohesive body of work and a thread that is carried through all the products. The style of Blue Sage Eco Boutique is a abstract linework that works with sacred geometry to create a modern and mindful style.
THANK YOU Thank you for taking the time to learn about the Blue Sage Eco Boutique brand.
DESIGN BY BRIT T FELTON