BRAND SYSTEM
From E ar t h t o E th er For decades Dana Knerl has been a guide. From Reiki, to Yoga - Dana guides people through experiences that span connecting into their earthly body to the healing and the awareness of their cosmic soul.
M O OD BOAR D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1� in height.
PR I M ARY LOGO The primary logo for Dana Knerl is a combination a word-mark and icon. The icon speaks to the starseed element that Dana works with, ans well as the cosmic, healing nature that is a part of her work. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K & OTHE R MARKS
A
B
WORK MA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks mayCbe used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with the script font or the flower to add interest. This would work well for event flyers.
S U B-MA RK S AN D I LLU S TRATI ON C
A. Badge B. Stacked Logo C. Star-burst The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
CROWN Pantone 2395 U
RGB
217 88 174
CMYK
HEX
#D958AE
Pantone 2715 U
RGB
159 153 222
CMYK
HEX
#9F99DE
Pantone Blue 72 U
RGB
59 68 172
CMYK
HEX
#3B44AC
Pantone 573 U
RGB
185 231 221
CMYK
HEX
#B9E7DD
Pantone 395 U
RGB
237 235 63
CMYK
HEX
#EDEB3F
Pantone 488 U
RGB
249 183 169
CMYK
HEX
#F9B7A9
Pantone 2395 U
RGB
217 88 174
CMYK
HEX
#D958AE
14 78 0 0
AJNA 38 39 0 0
THROAT 88 83 0 0
ANAHATA 26 0 16 0
SOLAR 11 0 86 0
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Dana reflects a playful, energized, soulfulness, and mimics the colors of the chakras.
SACRAL 0 33 27 0
ROOT RED 14 78 0 0
AKASHIC
REIKI
YO G A
How blessed are those who listen and pay attention when their soul speaks. How blessed are those who live under the rays of their own light.
FONTS
HEADLINES & CALLOUTS
COMMUTERS SANS BOLD TRACKING 200 | ALL-CAPS | Outline or Solid SUB-HEADLINE
COMMUTERS SANS TRACKING 200 | ALL-CAPS
BODY COPY
Proxima Nova Light F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
Mural will go here.
DESIGN BY BRITT FELTON