W H E R E D O YO U R S T A R S A L I G N We are all made of stars. From the moment we are born, starlight, moon light and the light of the cosmos shine down on us, acting as our guide through the cosmos. Astrology has been used for ages to predict and validate the interactions and personalities of we mortal beings. Like the moon moves the tide, it is believed that the tug and pulls of all of the planets have an effect on our world. Far Out Astrology interprets and shares in the explanation of these energetic pulls to enhance, and guide you. Gretchen uses her passion for astrology and her experience to help validate and inform your stars. From your natal chart to compatibility readings. Let Gretchen and Far Out Astrology be your guide to the energies that move around us, and see where your stars align.
MO O D BOA RD
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 2� in height.
PRIMARY LOGO The primary logo for FAR OUT ASTRO is a stylized word-mark. The mark is in the shape of a planet, with stars and a tiny alien UFO. The logo has a playful and retro feel that is edgy and mystical. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WORDMA RK
WORDMA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The word-mark will work well for when the primary mark is too tall to be seen legibly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The word-mark can also be paired with or without the tagline, and may be staked if the format calls for it.
C
S UB -MA RKS AND ICONS
A
D
B
A. Abbreviated Word-mark B, Small Badges C. Flying Saucer D. Planet The submarks and icons can be used to replace both the primary logo and the word-mark if those logos do not work well with the format, are too small, or to add interest/clarification to the word-mark. The submarks and icons should never be used directly next to the primary logo. The submarks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
VENUS
MARS
NEBULA
NEPTUNE
Pantone 558 U
Pantone Cool Gray 4 U
Pantone Warm Gray 3 U
Pantone Warm Gray 3 U
CMYK 41 12 34 0
CMYK
29 22 22 0
CMYK
27 25 27 0
CMYK
27 25 27 0
RGB
155 191 174
RGB
183 185 186
RGB
188 181 186
RGB
188 181 186
HEX
#9BBFAE
HEX
#B7B9BA
HEX
#BCB5B0
HEX
#BCB5B0
BLACK HOLE
MOON
CERUS
JUPITER
Pantone 558 U
Pantone Cool Gray 4 U
Pantone Warm Gray 3 U
Pantone Warm Gray 3 U
CMYK 41 12 34 0
CMYK
29 22 22 0
CMYK
27 25 27 0
CMYK
27 25 27 0
RGB
155 191 174
RGB
183 185 186
RGB
188 181 186
RGB
188 181 186
HEX
#9BBFAE
HEX
#B7B9BA
HEX
#BCB5B0
HEX
#BCB5B0
CO LO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for FAR OUT ASTRO reflects the playful, insightful and retro vibe of the brand.
*COLORS NOT FINAL
WE ARE ALL MADE OF
STARS
Like the moon moves the tide, it is believed that the tug and pulls of all of the planets have an effect on our world. Far Out Astrology interprets and shares in the explanation of these energetic pulls to enhance, and guide you.
FONTS
CALL OUTS
Stranger TRACKING 75 | ALL-CAPS | REGULAR or INLINE
HEADLINES
Stranger wide TRACKING 100 | ALL-CAPS
B O DY C O P Y
Proxima Nova Light FO N T USAGE Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
USAG E EXA MPLES With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the FAR OUT ASTRO Brand System.
PRINT Usage Examples to come.
Social Usage Examples to come.
DESIGN BY BRITT FELTON