MOODBOARD
simplicity primal star seed find your center oneness
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1� in height.
PRIMARY LOGO The primary logo for Holographic Nature is a stylized word-mark. The mark is in the shape of a planet, with stars and a tiny alien UFO. The logo has a playful and retro feel that is edgy and mystical. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WORDMA RK
WORDMA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The word-mark will work well for when the primary mark is too tall to be seen legibly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The word-mark can also be paired with or without the tagline, and may be staked if the format calls for it.
B
S UB -MA RKS AND ICONS
A
C
A.horizontal wordmark B, Symbol C. Circles The submarks and icons can be used to replace both the primary logo and the word-mark if those logos do not work well with the format, are too small, or to add interest/clarification to the word-mark. The submarks and icons should never be used directly next to the primary logo. The submarks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
HEART
TERRA PMS 7583C
GAIA
CMYK
16 66 84 3
RGB
204 111 63
HEX
#CC6F3F
COSMOS PMS 262C CMYK 67 91 40 35
SAND
RGB
83 40 79
HEX
#53284F
CENTER PMS 7563C CMYK
GEM
13 35 85 0
RGB
222 168 69
HEX
#DEA845
CIELO PMS 7701C CMYK 96 63 34 15 RGB
0 86 120
HEX
#005678
HEART PMS CMYK
487C 3 37 33 0
RGB
240 174 156
HEX
#F0AE9C
GAIA PMS CMYK
531C 10 22 0 0
RGB
224 199 230
HEX
#DFC8E1
SAND PMS CMYK
4545C 18 16 42 0
RGB
212 202 159
HEX
#D4CA9F
In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life.
GEM PMS CMYK
COLOR U SAGE
7472C 64 7 34 0
RGB
87 182 178
HEX
#57B6B2
The color palette for Holographic Nature reflects the Earthy, insightful yet playful vibe of the brand.
Reclaiming your place as a part of Source Ayurveda, Ayuryoga, Lo Ban Pai, Marma, Continuum, and more. My services vary depending on the needs of each client, but they all come with the same promise of presence, empowerment, and truth.
FONTS
CALL OUTS
PROXIMA NOVA EXTRA CONDENSED TRACKING 75 | ALL-CAPS | Semibold
HEADLINES
Im Fell English Pro TRACKING 100 | Sentence Case or lowercase
B O DY C O P Y
Proxima Nova Regular FO N T USAGE Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
DESIGN BY BRITT FELTON