BRAND SYSTEM
CRAFTMANSHIP COMFORT COMMUNITY Life happens at home. it’s a place of comfort, the gathering place for your family and a place of inspiration. Your home should reflect who you are in a way that is not only beautiful, but beautiful in a functional way, so you can live your best life. Jacobs + Tribe believes that you deserve to have the best of both form and function. Jacobs + Tribe isn’t a traditional agency for interior design, we take a personal approach to creating your perfect space. Working with you and our community of craftsmen and designers we create a unique home for you and your family.
M O OD BOAR D
P R I M ARY LO G O
MINIMU M HE IGHT There is no minimum height for the primary mark.
PR I M ARY LOGO The primary logo for Jacobs + Tribe is a modern, minimal monogram style mark that combines a J and T. The mark is a combination of the initials of the business, paired together to create an abcstract mark. The logo is very well balanced and centered to give a modern, design feel. The mark works well for an interior design business, it was created with growth in mind, and could work well for a product line as well. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
P R I M ARY WO R DMARK
WOR D M AR K, S UB-MARKS AND G R APHI C EL EME N TS In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when introducing the JT brand. The word mark can be paired next to the Primary mark (A). The graphic element can be used to add visual interest and consitency to brand collateral.
SU B-M ARK S
A
B
SUBMARKS A. LOGOMARK AND WORKMARK B. SIMPLE WORDMARK C. HORIZONTAL WORDMARK
C
COLO R
ONYX
PINE
BLUEBIRD
SNOW
Pantone 357 U
Pantone 5445 U
Pantone 468 U
CMYK
CMYK
30 14 11 0
CMYK
CMYK
74 67 64 74
70 40 65 22
12 17 35 0
RGB
35 31 32
RGB
79 109 91
RGB
177 198 211
RGB
224 205 170
HEX
#231F20
HEX
#4F6D5B
HEX
#B1C6D3
HEX
#E0CDAA
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Jacobs + Tribe reflects the apline-modern environment of the Vail Valley where Jacobs + Tribe hails. The colors are also neutral to give the brand flexibility with photographs.
JACOBS + TRIBE INTERIOR
D ES IG N
Jacobs + Tribe believes that your home can be functional to manage the life you live in an elegant, modern and cozy way. Jacobs + Tribe isn’t a traditional agency for interior design, we take a personal approach to creating your perfect space. Working with you and our community of craftsmen and designers we create a unique home for you and your family.
FONTS
HEADLINES & SUB-HEADLINES
BRANDON GROTESQUE BOLD TRACKING 200 | ALL-CAPS | ALL WEIGHTS
BODY COPY
Proxima Nova Light
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
U SAG E EX AM PLE S With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper usage for the Jacobs + Tribe Brand System.
DESIGN BY BRIT T FELTON