MO O D BOA RD
H A N D - DY E D B E S P O K E S I L K S Q U A L I T Y • C R E AT I V I T Y • PA S S I O N Inspired by the unbridled beauty of nature and the wild. La Soie creates bespoke, silk textiles hand-dyed in the mountains of Colorado. Consciously created with care to be beautiful and sustainable. Creativity and passion are at the core of our brand. La Soie is the creative outlet of owner Abbie Turner. The hand-dyed, made-to-order process and natural 100% silk textiles create a unique and high quality product for your wardrobe, family or event. We marry passion for the environment, with the desire to create a beauty that is in-line and moves with the elements.
FEMININE • EARTHY • CONSCIOUS
DEMO G RPA P HICS
“Though elegant and poised, she knows her wild, she sees her magic.”
BRAND DEMOGRAPHICS 90% female driven market, likely in their 30’s with a well established or career job. These womxn care about the supply chain of the dry-goods they buy. they likely align with brands that have, ethical and sustainable practices. They may have children. They likely live in Denver, or other major cities in the west. Other brands these womxn may align with are Outdoor Voices, Everlane, Girlfriend Co., Only Child, and CleoBella.
P L AY S I L K S
WEDDING
SCARVES
P R ODUC T C HANNELS
RIBBON
PRODUCT MARKETING There are four main channels that the La Soie products can fit into. Fashion and Wedding may be the main ones but
because
of
the
demographic,
and bespoke nature of the brand, please silks and ribbon wands should be included in the product offerings. Ribbon for bouquets and Ribbon wands for weddings also fits well into the brand, as an alternative to sparklers or rice, because of the environmental considerations.
P R I M A RY LO G O
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1.5� in height.
P R I M A RY LO G O The primary logo for LA SOIE is a badge style logo that feels modern and feminine, with an air of vintage French elegance. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WORDMA RK
WORDMA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legibly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with or without the tagline, and may be staked if the format calls for it.
S UB -MA RKS AND ICONS
A
B
A. SIMPLE ARCH B, MONOGRAM C. FLOWER BADGE WEDDING LOGO ALTERNATIVE
C
The submarks and icons can be used to replace both the primary logo and the wordmark if those logo does not work well with the format, is too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
T E R R A COT TA
MOON
GOLD
Pantone 7593C
Pantone 7618C
Pantone 7562C
CMYK
CMYK
CMYK
24 34 66 2
CMYK
202 109 79
RGB
192 160 102
RGB
#E08F79
HEX
#C0A066
HEX
25 75 77 13
RGB
172 85 66
HEX
#A1412B
RGB HEX
11 37 38 0
C H A R COA L
CO LO R U SAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for LA SOIE reflects the elegant, earthy, feel with a touch of edgy-ness.
Pantone Neut. Blk C 72 64 64 72
FIELD Pantone 574 C CMYK
48 33 57 5
34 34 34
RGB
138 146 119
#222222
HEX
#8A9277
like flowers in the wild, she is delicate and strong.
BESPOKE SILKS
I N S P I R E D B Y N AT U R E • C R E AT E D F O R Y O U
Inspired by the unbridled beauty of the wild. La Soie creates bespoke, silk textiles; handdyed in the mountains of Colorado. Consciously created with care to be beautiful and in balance with nature.
FONTS
HEADLINES
AC M E GOT H I C W I D E TRACKING 200 | ALL-CAPS
SUB-HEADLINE
BENTON SANS TRACKING 200 | ALL-CAPS | MEDIUM
B O DY C O P Y
Proxima Nova Light FO N T USAGE Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE EX AM PLE S
USAG E EXA MPLES With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the LA SOIE System.
S OC I A L U S AG E
Colors
Scarves
Weddings
Play Silks
Look Book
D E S I G N B Y B R I T T F E LT O N