BRAND SYSTEM
T H E B E A U T Y O F N AT U R E The beauty of nature, in a bottle. There is beauty in nature, the natural world provide layers of healing, if you look. Those who choose to take the path into the wild, will find their true north. Derived from the healing and medicinal properties found in nature, North Moon Herbals creates products to help your mind, body and spirit align with your own nature. Your own natural beauty. Products that feel good from the inside out to help you live your best life, naturally.
MO O D BOA RD
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1.5� in height.
PRIMARY LOGO The primary logo for North Moon Herbals is a combination of a word-mark and icon. The is a magical north moon snail shell with herbs growing out of it. The herbs and shell represent the natural herbal, and unique healing properties of North Moon Herbals products Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WORDMA RK In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with or without the tagline, and may be staked if the format calls for it.
SU B-M ARK S AND ICON S
A
B
A. BADGE B, ICON The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
FLORA
MOON
DEEP MOSS
NORTH
Pantone 7665 C
Pantone 5285 C
Pantone 5605 C
Pantone 55555 C
CMYK 71 91 27 13
CMYK
49 45 22 1
CMYK
CMYK
RGB
98 54 111
RGB
139 135 162
RGB
33 55 43
RGB
91 127 113
HEX
#62366F
HEX
#8B87A2
HEX
#21372B
HEX
#5B7F71
78 53 73 61
67 35 56 12
CO LO R USAGE In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for North Moon Herbals reflects the herbal, natural and healing feel, with a twinkle of shine that represents the mystical moon.
SILVER METALLIC
T
E
O
F
H
BE AUTY
NATURAL LIVING The beauty of nature, in a bottle. Nature has really given us everything we need. From natural beauty to healing the body. North moon Herbals creates products to help you live your best life, naturally.
FONTS
HEADLINES
FLORENT
REGULAR | TRACKING 100 | ALL-CAPS
SUB-HEADLINE
COMMUTERS SANS REGULAR | TRACKING 100 | ALL-CAPS
BODY COPY
Proxima Nova Regular
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
USAG E EXA MPLES With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the North Moon Herbals Brand System.
DESIGN BY BRITT FELTON