BRAND SYSTEM
Shine Bright & Smile On! Your smile says a lot about you. It lets the world know you are happy and confident, and can brighten someone else’s day with a flash of your pearly white teeth. But, your teeth can also reveal dirty secret. With time, age and lifestyle choices, our teeth can yellow. Maintaining a bright smile should be as easy as stepping out your front door. Pearl Mobile Teeth Whitening is here to help keep your smile bright by coming to you. Pearl Mobile Teeth Whitening is a professional-grade teeth whitening spa on wheels so you can keep shining and smiling.
MOO D BOA R D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1” in width. at smaller sizes the taglines should be removed.
PR I M ARY LOGO The primary logo for Pearl Mobile Teeth Whitening is a combination a word-mark and icon. The imagery a bright, shineburst that speaks to the bright feeling of having a white smile. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media. The Primary mark can be used interchangeably with or without its taglines.
WOR D M AR K & ICON S
A WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can be used with or without the tagline.
B
D
C
S U B-MA RK S AN D I CON S A. ShineBurst Icon B. Badge C. Alt Marks D. Alt Badge The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites.
COLO R
TEAL
MINT
DEEP GREEN
SAGE
Pantone 130-12 C
Pantone 130-9 C
Pantone 5615
Pantone 147-10 C 75%
CMYK
61 0 36 8
CMYK
CMYK
CMYK
42 12 37 2
RGB
92 176 141
RGB
HEX
#5CB08D
HEX
30 0 18 4
62 35 53 22
172 216 190
RGB
77 96 78
RGB
121 162 108
#ACD8BE
HEX
#4D604E
HEX
#FB5058
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Pearl reflects a refreshing, bright energy. White should be used liberally within the work, to ensure a bright, fresh feel.
PEARL A clear halographic foil can be used in print pieces to add interest. If a clearhalo foil is not available a spot UV is recommended.
a smile so bright, you have to wear shades.
Shine Bright and Smile on Pearl Mobile Teeth Whitening Your smile says a lot about you. It lets the world know you are happy and confident, and can brighten someone else’s day with a flash of your pearly white teeth. But, your teeth can also reveal dirty secret. With time, age and lifestyle choices, our teeth can yellow. Pearl Mobile Teeth Whitening service is here to help keep your smile bright and shiny! Life is busy, so why not have your teeth whitenting service come to you? Pearl Mobile Teeth Whitening is a professional-grade teeth whitening spa on wheels so you can keep shining and smiling at the convience of stepping out your door.
FONTS
HEADLINES & CALLOUTS
Chloe TRACKING 60 | Title Case, lower case or Sentance case SUB-HEADLINE
COMMUTERS SANS TRACKING 200 | ALL-CAPS
BODY COPY
Proxima Nova Light
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
DESIGN BY BRITT FELTON