BRAND SYSTEM
S PA C E T O R E C E I V E Wellness, it’s more than treating an ailment, it’s a cyclical balance that we create for our selves, that allows us to thrive. It is essential to create space, to slow down, and take time to connect within. Inner wellness and self-care is the most important gift we can give ourselves. Vail Valley Wellness elevates Chinese medicine and acupuncture into a spa-like experience that is not only relaxing but restorative. Vail Valley Wellness offers a wide range of modalities to augment your self-care and wellness routine. The space invites you to receive the inner healing you deserve, to live your best life.
M O OD BOAR D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1.5� in height.
PR I M ARY LOGO The primary logo for Vail Valley Wellness is a combination a word-mark and icon. The mark is a combination of the initials of the business, paired together with a sun/moon symbol. Together these symbols create a small human-like figure that represents the self. The logo is very well balanced and centered to give a calm, clean, modern feel. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with the script font or the flower to add interest. This would work well for event flyers.
SU B-M ARK S AND ICON S
A
B
SUB-M ARK S AND ICONS A. STAMP B. FILL ICON C. ICON MARK The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/ clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
C
COLO R
TERRACOTTA
SALT
WHITE
SAND
Pantone 723 U CMYK
Pantone 7604 U
Pantone 468 U
25 51 68 5
CMYK
CMYK
RGB
185 130 93
RGB
HEX
#B9825D
HEX
6 15 10 0
0000
CMYK
12 17 35 0
235 215 214
RGB
255 255 255
RGB
224 205 170
#EBD7D6
HEX
#FFFFFF
HEX
#E0CDAA
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Vail Valley Wellness reflects the warm, nurturing atmosphere and experience you will have in the healing hands of Becky Burgess.
VA I L VA L L E Y W E L L N E S S S PA C E T O R E C E I V E
Wellness, it’s more than treating an ailment, it’s a cyclical balance that we create for our selves, that allows us to thrive. It is essential to create space, to slow down, and take time to connect within. Inner wellness and self-care is the most important gift we can give ourselves.
FONTS
HEADLINES & SUB-HEADLINES
COMMUTERS SANS TRACKING 200 | ALL-CAPS | ALL WEIGHTS
BODY COPY
Proxima Nova Light
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
U SAG E EX AM PLE S With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the Vail Valley Wellness Brand System.
DESIGN BY BRIT T FELTON