BRAND SYSTEM
LIVE GENTLY There is power within you. A balance of forces, that, when harnessed is limitless. This power waits patiently, to be awakened, attuned, aligned It’s wild, natural and gentle. This sacred force ebbs and flows in a cyclical movement that calls to you to join hands with this inner strength, and step into the a life of wellness and ease. Yin Way is a guide, a healer and a teacher to aid you in harnessing the force that is Gentle Living. Through thoughtful, holistic practice and Chinese medicine, Kris Gonzålez, the creator of Yin Way will help you heal inner wounds, balance your cycles and awaken your energy. Step into the amazing power that lives within, with Yin Way
M O OD BOAR D
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than 1� in height.
PRIMARY LOGO The primary logo for Yin Way is a combination a word-mark and icon. The mark is a shape that is a modern take on the classic Yin Yang Symbol. It represents balance. The shapes that make up the mark are reminicsent of two half moons and also invoke the shape of a pregnant belly. The mark is balanced, creating a calm but interesting take on a classic idea. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K
WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can also be paired with the script font or the flower to add interest. This would work well for event flyers.
SU B-M ARK S AND ICON S
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SUB-M ARK S AND ICONS A. CIRCLE STAMP B. JADE GATE C. FEMALE CYCLES D. INNER ALCHEMY E. YANG SHENG The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The Submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites
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COLO R In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Yin Way reflects the natural, calm, and bold feeling of tapping into your inner alchemy.
CHARCOAL Pantone Neutral Black C CMYK
72 65 64 72
RGB
34 35 35
HEX
#222323
ROSE QUARTZ
CLAY
Pantone 489 C
Pantone 47525 C
CMYK
CMYK
31 54 61 9
2 22 20 0
RGB
240 203 191
RGB
168 119 98
HEX
#F0CBBF
HEX
#A87762
PEACE
JADE
Pantone 317 C
Pantone 7723 C
CMYK
CMYK
RGB HEX
20 0 7 0 201 233 235 #C9E9EB
RGB HEX
54 7 42 0 120 188 164 #78BCA4
Y IN L IV E
WAY
G EN TLY
There is power within you. A balance of forces, that, when harnessed is limitless. This power waits patiently, to be awakened, attuned, aligned It’s wild, natural and gentle. This sacred force ebbs and flows in a cyclical movement that calls to you to join hands with this inner strength, and step into the a life of wellness and ease.
FONTS
SUB-HEADLINE
M O N T S E R R AT S E M I B O L D TRACKING 200 | ALL-CAPS
BODY COPY
Proxima Nova Light F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
U SAGE
Yin Way
Jade Gate
Inner Alchemy
Yang Sheng
U SAG E EX AM PLE S With any brand, understanding proper usage will ensure consistency and professionalism across every touch point of a business. The following are examples of proper and improper usage for the Yin Way Brand System.
DESIGN BY BRITT FELTON