The most pleasurable stay
in Peru
The best services in hospitality blend with health and wellbeing through the acclaimed Aranwa Hotels Resorts & Spas property collection, delivering a unique concept in Peru
Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviewee Rosana Martínez, CBO for Aranwa Hotels Resorts & Spas
Aranwa Hotels Resorts & Spas
eru has a lot to offer either as a leisure destination or for business trips. The growth of its hospitality industry displays the kind of recent developments that have attracted
the most singular way. Each hotel is different and intertwined with its location’s traits, beyond the general concept displayed at each Aranwa property, regarding service and wellbeing. Aranwa hotels have been recipients
investment from abroad since a
of accolades on many occasions,
few years back, in the same way
besides being listed among the top
domestic capital has been injected
ten hotels in South America and the
into the market, resulting in successful
world by Tripadvisor and World Travel
ventures.
Awards users, and by Condé Nast
Among these relatively new developments, Aranwa Hotels Resorts
Traveler readers. The hotel chain belongs to Grupo
& Spas stands out as a collection of
San Pablo, the largest private
hotels offering the most attractive
healthcare network in Peru, with more
destination itinerary in Peru, blending
than 30 years looking after the people
the attributes of a boutique hotel along
of Peru, led by Dr. José Álvarez Blas.
the amenities provided by the best
“Working with a company within the
spas into a context of Peruvian culture
healthcare sector brings a different
and history, resulting in hospitality
perspective. Health and wellbeing are
services well above standards.
taken to the hospitality industry with
“Aranwa” means “legend” in Quechuan, summarizing the feelings
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that Aranwa hotels can evoke in
high standards along with Peruvian and international cuisine,” said Rosana
Hospitality
Working with a company within the healthcare sector brings a different perspective. Health and wellbeing are taken to the hospitality industry with high standards - Rosana Martínez, CBO for Aranwa Hotels Resorts & Spas w w w.the b os tonb r.com
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Aranwa Hotels Resorts & Spas
Cu ltu ra l el ements on its i nte r io r s have cont r i buted to have A ranwa Cusco Boutique Hotel being named cit y patr imony
Martínez, CBO for Aranwa Hotels
right place at the right time”, Rosana
Resorts & Spas.
Martínez did not begin her career
EXPERIENCE AND DEDICATION SERVING THE HOSPITALITY INDUSTRY Besides having built a successful
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in the tourism sector, but still within related activities. Martínez earned a Bachelor’s degree in Translation and Interpreting from Ricardo Palma
and outstanding career in the
University, in Lima. After working
hospitality industry, which at times
briefly in this trade, a friend invited
could be defined by “being in the
her to the sales department of PFA
Hospitality
(Pension Fund Administrator) and
decision, she was hired by the then
soon after she enrolled in American
known as El Pardo hotel (currently
Airlines, not long after she completed
belonging to the Doubletree by Hilton
her training in the USA, she decided to chain) as a sales executive, and work within the tourism industry, but
afterwards she arrived at Antigua
not precisely onboard a plane.
Miraflores Hotel, where she took on
“The service provided in an airline
multiple duties with the property’s
is also applicable to hospitality,” the
opening as a starting point. After
executive said. After making this
Antigua Miraflores, Martínez was
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Aranwa Hotels Resorts & Spas
hired by the property who would
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In Oro Verde, Martínez was in
later become Oro Verde hotel, which
charge of serving important foreign
currently hosts Swissotel Lima,
delegations for global and regional
where for more than a decade her
summits with heads of state,
career developed into more important
monarchs and also professional
positions, from being Sales Director
sports teams, besides the everyday
to Sales Manager, until becoming
chores her position entailed. Little did
Chief of Sales, taking part in the
she know this was the setup for an
executive board.
upcoming challenge.
September 2021
Hospitality
While in a sabbatical between
properties in Vichayito and in the
2007 and 2008 to complete a Master
Sacred Valley when Martínez joined
in Business Management at the St.
the company in January 2009 to
Ignatius of Loyola University, the
lead the expansion to Cusco, Colca
alumni relations department at the
and Paracas.
university contacted Martínez to tell
“In Aranwa not only did I get the
her about an opening in a new resort
chance to contribute with my previous
chain for which she was the ideal
experience, but I have also learned a
fit. Aranwa had just opened with
lot from the different approach held
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Aranwa Hotels Resorts & Spas
A ranwa Pa raca s Reso r ts & Spa del ive r s a st ylish brand of wel lness to the Pe r uvian coast
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Hospitality
by Grupo San Pablo, led by Dr. José
The property hosts 115 rooms, 30
Álvarez Blas and Gabriel Álvarez
of which are colonial-style suites,
Huiman, and along my great team
furnished according to that time
we’ve achieved positioning Aranwa
period and enhanced with Cuscan
as one of the most important hotel
art pieces. The Presidential, del Lago
chains in the country. I’m in charge
and del Río suites stand out as ideal
of the commercial area for the five
settings for special occasions.
properties and five years ago I also
Aranwa Sacred Valley is also
took on the Marketing department,”
host to the “Unno Spa”, one of the
Martínez explained. Besides the
largest in its kind in South America,
aforementioned, she has also
with a 26,900 sq ft area, recipient of
completed other courses to update
accolades such as the Best Spa in
her knowledge in different areas,
Peru in the 2020 World Spa Awards,
as required to run and manage the
being also nominated for 2021. Unno
Aranwa operation.
Spa offers 11 treatment rooms, three
ARANWA SACRED VALLEY, THE CORNERSTONE Aranwa Sacred Valley Hotel &
hydrotherapy pools with different temperature, foot bath, Vichy shower, hyperbaric chamber, Inca sauna and
Wellness opened in October 2008. The other services that make this a praiseworthy spa. property is located in the Urubamba Valley -the Incas’ Sacred Valley- near the banks of the Vilcanota River. The land where the hotel was built
CONCEPT IN EXPANSION Once into the second decade of the
belonged to the Yaravilca Hacienda,
21st century, Aranwa has expanded,
from the colonial period, during
currently offering five destinations,
the 17th century.
all of them in Peru: Colca, Cusco,
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Aranwa Hotels Resorts & Spas
Our hotels share a much appraised Peruvian essence, which is mostly sought after by our foreign guests - Rosana Martínez, CBO for Aranwa Hotels Resorts & Spas
Paracas, Sacred Valley and Vichayito.
the executive declared.
The concept behind these five properties is the goal to achieve wellness and tranquillity in a place designed to generate a relaxing, comfortable experience
Downtown Cusco was the capital
As a collection of hotels, Aranwa
of the Incan empire and is currently
encompasses five properties, each
a must-stop destination in the road
with a unique personality in harmony
to Machu Picchu, and it also hosts
with its surroundings.
Aranwa Cusco, a five-star boutique
“Our hotels share a much appraised
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ARANWA CUSCO, STANDING LOVELY AT THE FEET OF MACHU PICCHU
hotel, considered the third best hotel
Peruvian essence, which is mostly
worldwide and second best in South
sought after by our foreign guests,”
America in 2020 by Condé Nast
Hospitality
Traveler magazine. The mansion where the hotel was built was designed as historical patrimony of the city of Cusco, and as such it’s considered a museum
and hydro massage tub. INTO THE DIGITAL AGE Aranwa Hotels Resorts & Spas finds itself at the forefront of digital technology, relying on
hotel, besides hosting unique art in
the necessary resources to ease
its facilities, which offers guests audio
online reservations and being
tours in English and Spanish.
supported by a semi-automatic
Among other amenities, rooms are
CRM and client support system.
furnished with an intelligent oxygen system, bathrooms with electric underfloor heating, Scottish shower
CLOSE TO SUPPLIERS The supply chain at Aranwa Hotels
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Aranwa Hotels Resorts & Spas
Resorts & Spas is subject to a
furnished to serve its inhabitants.
thorough, detailed process as is every guest’s stay. The group carries a supplier
REACTIVATION AS A GOAL Among the goals set by Aranwa,
validation program, ensuring the latter
consolidation of domestic guests’
align with the hotel’s standards.
loyalty is thriving due to the COVID19
One of Aranwa’s main purposes is
restrictions, and since May 2021 the
to work with suppliers located in the
group has been directing efforts to
hotels’ surrounding communities, thus
attract foreign guests once again.
creating opportunities in each area,
Not everything depends upon
besides hiring and training staff from
Aranwa Hotels Resorts & Spas, but
these zones.
it should be noted that the group obtained the highest certification
GIVING BACK TO THE COMMUNITY
in health and safety management
Through Grupo San Pablo, Aranwa
on behalf of the SGS global firm,
is involved in benefit and social assistance activities in areas such as
“International tourism will be
education, culture, science and arts
reactivating as countries reach a
for children and individuals in extreme
higher vaccination average, generating
poverty conditions.
confidence for travelers to arrive at
And in the Huayllabamba
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specialized in compliance certification.
foreign destinations,” concluded
community, in the vicinity of Aranwa
Rosana Martínez, CBO for Aranwa
Sacred Valley, a medical post was
Hotels Resorts & Spas.
Hospitality
FOUNDED:
2008 INDUSTRY: Hospitality
CONTACT www.aranwahotels.com consultas@aranwahotels.com
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www.aranwahotels.com consultas@aranwahotels.com
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