Corporación AG is closing the gender gap in Guatemala
WOMEN OF STEEL
June 2022 | www.thebostonbr.com
GRANJAZUL Eggvolution at large!
PURATOS The taste of innovation
TROUW NUTRITION
Exclusive Interview with: Biswajeet Singh, General Manager for Olam Agri in Peru
The future of food
Peru
TRANSPARENCY AND SUSTAINABILITY going hand-in-hand
EDITOR’S LETTER June 2022
We are pleased to bring you this new
about women in leadership positions
issue of the Boston Business Review.
within the company, generating
Our cover is graced by Olam Agri Peru,
excellent results.
a global company working with farmers
Also in Guatemala, we learn about the
in Peru, creating a difference in the chia
Granjazul integral operation from pullet
and quinoa crops.
breeding to delivery of high-quality eggs
Guest writer Gabriela Roca is Head
and derivative products.
of Corporate Affairs and Inclusion for Guatemala’s Corporación AG; in this issue, she shares with us her insight
Thanks for reading and sharing The Boston Business Review!
Mateo Rafael Tablado, Editor in chief for The Boston Business Review Email: rafael.tablado@thebostonbr.com
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3
WHO WE ARE Managing Director
Finance Director
Jassen Pintado
Christina Nichole
Creative Director
Social Media Director
Omar Rodríguez
Maria Elena Gastelum
Editor in Chief
Content Coordinator
Rafael Tablado
Alicia Barrantes
Editor for Brasil
Project Directors
Flavia Brancato
Ana Macfarland David Alarcon
Translations
Giuseppe Modenesi
María Murgui
Lucy Verde Marcelo Modenesi
Table of Contents
6. 52. 16. 68. 88.
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June 2022
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Lonsun Metallurgy Machinery Corp
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June 2022
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Those companies on the leadership and forefront in every sector don’t become such just by decree, but rather by years of hard work supporting every achievement; many of such efforts were driven by the goal of surpassing -not necessarilyown challenges and limitations, but also those shared by the context and even the times. Corporación AG showcases its leadership in inclusion not just by creating a related program, but by actually making it part of its day-to-day operation, hiring professionals that have become...
Women of
Produced by Jassen Pintado Written by Gabriela Roca, Head of Corporate Affairs and Sustainability at Corporación AG Creative Direction Omar Rodríguez
Corporación AG
I’m
proud of belonging
different executive teams, some
to Corporación
of them really good and tight, and
AG, where I’ve
others with a lot of improvement
experienced family values becoming
opportunities in leadership and
corporate values, which currently drive capability among its members. what we know as AG Culture. AG Culture is made of different
Nevertheless, since being hired by Corporación AG I was surprised by the
elements that may be very difficult to
interaction, openness and what I call
describe, but what I can tell is that it
“a world without individual ‘corporate
openly allows women participation by
policies’”, but rather an executive
creating spaces where knowledge,
team whose members are motivated
experience and different perspectives
by common good, the group’s cause,
are appreciated, turning teams with
and therefore, the company’s purpose.
diversity into appraised teams.
The famous saying used more and more frequently, “tone at the top”,
I take part in a young executive team takes place; hence, the message to gathering industry knowledge, longterm vision, and awareness about
the rest of the organization is similar. Openness, inclusion and opportunity
the importance of decisions and its
are part of the AG Culture; though
impact on our parties of interest. It’s a
unwritten, such elements are
different kind of leadership and this is
experienced every day, becoming
experienced from the brain.
living stories that we can share.
During my professional career I’ve had the opportunity of meeting
18
June 2022
I’d like to start with Carol Juárez’s
Construction
story, who joined Corporación AG
practices deployment supervision,
ten years ago as an engineer for
creating routines for processes as
control quality process in the wire
management tech engineer. From
drawing plant, two years later she
this position, she had the opportunity
took the challenge of moving to the
to know the profiles, flat and rolling
Management Technology department,
plants. This experience resulted in
where she was appointed to best
her promotion to Managing Tech
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ANALYSIS LABORATORY CONTACT US
Corporación AG
Chief. The steel mill got her attention
She’s currently the Head of the
and soon after a better engineering
Manufacturing Front in what we call
position opened, that’s how she
the “Transformation Office”, which,
became part of the production
as properly described, transforms our
process. Nevertheless, the higher
business.
challenge she embraced two years
From the manufacturing front, Carol
later was the management position
supports initiatives aiming at bringing
in the Metallic Grounds; “The
improvements into every facility,
Grounds”, as we know it, means
with the purpose of optimizing the
a relevant process to us, the plant
company’s day-to-day operations.
where everything begins. Carol
Undoubtedly, Carol’s experience
leads more than 70 workers, the
in transforming, improving process
management of thousands of tons of
management and leading efficient
metallic material in every variety. Carol
teams is highly relevant and praised
became the first woman in charge
within the staff at Corporación AG.
of “The Grounds” in Corporación
She expresses that “AG is a place
AG’s almost 70-year story, and she
to work offering multiple learning
undoubtedly broke a paradigm. In
opportunities with individuals sharing
this position, Carol reached record
their knowledge and always offering
levels in different processes, summing
their support.”
it up all as “a great experience with many professional and individual accomplishments”.
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June 2022
At Corporación AG, when we talk about quality, Luisa Yat is on our
Construction
“AG is a place to work offering multiple learning opportunities with individuals sharing their knowledge and always offering their support” - Carol Juárez, Head of Manufacturing Front
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23
Corporación AG
mind; Luisita, as we call her. Luisa
journey along processes, working
is an industrial mechanical engineer,
directly in the LBA rolling plant, one
and she’s been with AG for more
of our main lines. Some time later
than ten years. She began as an
she took on a new challenge joining
engineer working in plant management our strategy team, taking over the technology. Years later, she was in
deployment of a new project related
charge of deployment for management to quality. As part of the development
24
tools in nine of Corporación AG
opportunities, she pushed herself
distribution centers. Always on the
to take part in a recruitment project
lookout for more options, Luisa
-actually an internal promotion-, which
stepped forward to become a key
resulted in her being named Quality
developer and user in the “Everest”
Manager, where she is in charge of
project, deploying the SAP-HANA
our products’ and processes’ quality,
system in the organization’s system.
a very important role within the
Afterwards, Luisa continued her
company and its clients.
June 2022
Construction
Quality is such a difference-maker
joined Corporación AG almost four
for AG, quality in steel products,
years ago as Culture and Development
specially in seismic territory such as
Manager; her position began with
ours, is relevant, it’s a very important
a team of five professionals, still a
responsibility to take on. Luisa takes
very diverse group in a time in which
part in different committees in which,
the business went through a lot of
in her managerial role, she shares
changes and transformation. Paty took
decision-making with other managers
on this challenge with support from
and leadership positions, creating
the organization’s leadership, precisely
a difference in our business. In this
from top management, taking her
role, Luisa has never felt that being a
career as a psychologist and her
woman limits her role’s performance,
master’s in leadership and coaching
on the contrary, she feels her
to the service of Corporación AG from
capabilities are respected, listened to
day one. Her leadership flourished,
and considered for decision-making.
she learned about the steel business
“I want to keep growing,
and how to manage company culture
contributing with value and learning
in an organization with almost 70
new things, and keep myself opening
years, with very deep values as well
new paths in my journey in this
as a need for change, in order to be
sector,” Luisa commented.
prepared for the future. Paty took on the challenge of
Another AG leader experiencing
transformation, not only culture-
growth in her area, clearly achieving
wise, but also business-wise, her
the kind of leadership that enables
department went through a series of
our organization to drive our culture
changes that allowed for a custom-
is Patricia Morales, or just Paty. She
made vision design, centered on
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25
Corporación AG
“I want to keep growing, contributing with value and learning new things, and keep myself opening new paths in this sector” - Luisa Yat, Quality Manager
individual workers. She’s now in
sensibility of understanding that talent
charge of the Human Resource
management is about individuals,
Management department, with a
many fathers, many mothers and
team that is part of every business
entire families that are part of our dear
and with a strategic role, developing
Corporación AG.
the systems and processes in human resources able to bring value to talent development, culture and workplace
about Michelle Sosa, Michi is a leader
relationships for the corporation,
able to show that effort, persistence
including change management. To
and focus in the right company brings
me, Paty symbolizes the assurance
results.
of inclusion at every level, due to
26
Another inspirational story is the one
Michi joined AG for an internship
her professionalism and also with
before graduating as an engineer
her capacity to look beyond, her
in industrial technology. She was
June 2022
Construction
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27
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Construction
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29
Corporación AG
assigned to the electricity area in the
her insight was that the company
steel mill, the heart of our business,
culture at Corporación AG and the
as we call it. Michelle went through
leadership’s teaching ability closes
different areas, stepping up to every
such gaps, she recalled.
challenge learning and training for each task she was assigned. She
Michelle competed for a Project Corporate Management position,
didn’t know much, but she was always and her skills not only earned her this willing to learn. Even though at first
position, but she also became the
glance she perceived not being a
youngest manager in the corporation.
technical specialist meant an obstacle, She has many stories to tell, but
30
June 2022
Construction
“In AG there’s a culture of respect which has allowed me to develop in a pleasant way without any hassles. Being a woman makes us focus more on details, enabling us to create a culture about respect, safety and display details as a result of our femininity” - Michelle Sosa, Manager in Charge of Production Facility
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31
Corporación AG
32
she considers her biggest challenge
has been one of the most gratifying
was to co-manage the LBA -our
experiences, being the result of her
rolling facility- reboosting project.
and her mates’ teamwork, focus and
This was, after the setup of Parque
constant efforts. “This project was
Industrial Sidegua, the largest project
like obtaining approval for my thesis,”
driven by the corporation, and as
Michelle commented, huge challenges
such, there were hurdles to surpass:
resulting in the best apprenticeship.
aligning domestic and foreign teams,
Michelle’s latest challenge was
language barriers, culture clashes
becoming Manager in Charge of
and unexpected events such as
Production Facility at the transmetal,
the pandemic and the logistics and
mesh, cutting and folding plants,
transportation meltdown. Seeing
thus accomplishing one of her main
the rolling mill working the first
goals by becoming part of productive
steel billets with a new technique
processes.
June 2022
Construction
“In AG there’s a respect culture
very important subject, and in this
which has allowed me to develop
area we rely on Fabiola López’s
in a pleasant way without any
leadership. Fabi joined Corporación
hassles. Being a woman makes
AG as Accounting Manager, applying
us focus more on details, enabling
her more than 15-year experience
us to create a culture about respect,
in finance and project management
safety and display details as a result
in different endeavors. In AG, Fabi’s
of our femininity.”
leadership is focused on guaranteeing the operational continuity upon
The company’s finances are a
wide-scheme scenarios, such as
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33
Corporación AG
the pandemic. Fabiola applies
Before coming to an end, though
her knowledge and, from upper
there are plenty of stories from our
management she has taken on
Women of Steel, I would like to
changes in processes, accounting
acknowledge Adriana Menéndez’s
leadership in new businesses, support
story, who has a professional success
for sourcing and planning.
journey in Corporación AG, a story at
She expressed that Corporación
the heart of our processes. Adriana
AG is a place that enables her to grow
started in AG more than nine years
professionally as well as taking her
ago as Engineer in Quality Process
place as a mother and wife.
Management, she was also involved
When Fabi is part of a group,
in the Steel Mill and Electric Welding
we are certain that things are
facilities, learning the industrial
happening with accuracy,
processes, which she was attracted
compliance and transparency.
to from the beginning. Afterwards,
“Corporación AG enables me to grow professionally as well as taking my place as a mother and wife” - Fabiola López, Financial Analyst
34
June 2022
Construction
Adriana received the opportunity
and its journey. This year, she led a
to be promoted to Chief of Quality
time-shortening optimization during
Control in both facilities, as she
container change, thus achieving
began to experience leadership with
savings in this process. Adriana’s
staff reporting to her. She focused
leadership is evident, and, along with
on slag quality improvement analysis
her team, they keep contributing
and wire rod chemical composition
and thinking about different ways to
analysis, focused on meeting clients’
improve processes, living one of the
requirements to achieve satisfactory
company values: “We strive every
results, among other factors. In 2016,
day to become the best.” Adriana
the Steelworks facility manager
expresses her satisfaction and is
handed her the opportunity to become thankful for the opportunity to Steel Mill Chief of Production, being
work in a company such as
the first woman taking control of
Corporación AG, where, besides
this process, where she had the
using her creativity, she can also
opportunity to operate the furnace,
contribute with ideas, teamwork
a process considered the heart of
and relying on an always supportive
our production. One year later, she
leadership from the company.
applied to the Fire-Resistant Goods and Recipients Direction, which she
In Corporación AG there are women
obtained. In this role, Adriana and her
in leadership positions, I can’t mention
team are in charge of maintenance for
all of them, nevertheless, we are all
fire-resistant molds and containers,
part of this Women of Steel squad.
essential elements for steelworks
We are aware that there’s still a very
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35
Corporación AG
“Openness, inclusion and opportunity are part of the AG Culture; though unwritten, such elements are experienced every day, becoming living stories that we can share” - Gabriela Roca, Head of Corporate Affairs and Sustainability at Corporación AG
36
June 2022
Construction
wide gap in Guatemala about inclusion and opportunities. This
perspectives, different life experience, working together for one common goal.
makes me engage even more with
I hope the future awaiting us is a more
the need to show that diversity is
open, inclusive world and having
a “very good business”, because
every woman reaching the ceiling
there’s diversity in the world, and it
they set themselves to reach. From
will become better as we can find in
Corporación AG we keep striving to
a table -in every table-, individuals
“Transform the present to build the
with different opinions, different
future we all dream about.”
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Unlocking value for customers of Quinoa and Chia seeds while enabling farming communities to prosper sustainably Produced by Jassen Pintado Interviewee Biswajeet Singh, General Manager for Olam Agri in Peru Art Direction Omar Rodríguez
Olam Agri is bringing transparency, traceability, and sustainability into Peruvian quinoa and chia supply chains, offering high quality and safe products to customers and differentiating their business by working directly with smallholder farmers to drive positive impact in communities and ecosystems.
Olam Agri – Specialty Grains & Seeds Peru
W
hen concepts such
OLAM AGRI IN PERU
as traceability and
The Olam group has been in Peru for
sustainability pop into
more than 15 years, with Olam Agri
most companies’ output, it somehow
appointing efforts into specialty grains
brings the sense of being in step with
such as quinoa and chia since 2017.
the times. If such is the case, Olam
Considering Peru’s geography and
Agri has set the tone well ahead
unbeatable microclimate diversity,
of most businesses by venturing
which favors a great variety of
into the food industry more than 30
superfoods to grow naturally and in
years ago. Its dedication, focus, and
abundance, it has become a very
understanding of high-growth markets
important origin for the company,
along with its processing capabilities
representing limitless opportunities.
have turned the company into a leading agribusiness with a global
platform of Olam Agri in Peru
footprint spread across more than 30
has become a leading supplier of
countries, managing multi-products
processed quinoa grains and chia
supply chains, and guaranteeing
seeds for distributors, manufacturers,
food quality from farm to shelf.
supermarkets, and brands globally.
“Our business is driven by our
40
The Specialty Grains & Seeds
The company’s processing plant
ambitious purpose to transform
in Lima is “AA” certified under
food, feed & fiber for a more
BRC (British Retail Consortium)
sustainable and food-secure future”,
standards, boasting one of the best
says Biswajeet Singh, General
processing facilities with capability
Manager for Olam Agri in Peru.
for both bulk and retail packaging.
June 2022
Food & Drink
Our business is driven by our purpose to transform food, feed & fiber for a more sustainable and food-secure future - Biswajeet Singh, General Manager for Olam Agri in Peru
Olam Agri operates in Peru to the highest quality and food safety standards, ensuring the needs of end consumers. Besides BRC, other certifications for Olam Agri’s products and operations include HACCP (Hazard Analysis and Critical Control Points), GMP (Good Manufacturing
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41
Olam Agri – Specialty Grains & Seeds Peru
Practice), Gluten-free, Kosher, Halal,
SUPPLYING GLOBAL MARKETS
and SMETA 4-Pillar (Sedex Members
WITH ORGANIC SUPERFOODS
Ethical Trade Audit).
IN HIGH DEMAND
Follow this link to take a walk-
Products -and ingredients- such
through quinoa processing at
as quinoa and chia share attributes
Olam Agri’s facility.
such as being plant-based with
“We are the largest organic quinoa
high nutritional value, high protein
and chia supply chain partner in
content, antioxidants, gluten-free,
Peru, working directly with 2,700
anti-inflammatory properties, and
smallholder farmers across all the
a high count of amino and
quinoa and chia growing regions in
omega acids, among other
the country”, the executive remarked.
qualities which earn them a place into today’s current trends.
42
June 2022
Food & Drink
And as the market for plant-based
CHALLENGES TURNING
protein and innovative alternatives
INTO OPPORTUNITIES
grows, Olam Agri offers quinoa, chia,
About 75% to 80% of the quinoa
amaranth, and other ancient grains
production in the world is harvested
that are beyond the conventional
between Bolivia and Peru. Just in
protein offerings from peas,
Peru, around 100,000 tons of
soy, and wheat.
quinoa are produced annually,
“Our priority is to ensure that
from which slightly more than half
consumers receive safe and high-
is exported, while the rest being
quality products by managing the
consumed domestically.
complete end-to-end supply chain
Still, the industry offers large
for all varieties of quinoa and chia
improvement opportunities, as
seeds”, Singh mentioned.
intermediaries in the supply chain
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43
Olam Agri – Specialty Grains & Seeds Peru
“We are the largest organic quinoa and chia supply chain partner in Peru, working directly with 2,700 smallholder farmers across all the quinoa and chia growing regions in the country” - Biswajeet Singh, General Manager for Olam Agri in Peru
44
June 2022
Food & Drink
led to a highly fragmented market
the ground, Olam Agri ’s team of
representing a challenge to the
agronomists work hand in hand with
companies wanting to bring more
farmers by training them on good
transparency, direct reachability, and
agricultural practices according
correct value distribution within the
to international organic and trade
supply chain and local farmers.
requirements. Moreover, by providing
A company such as Olam Agri
them with personalized technical
is able to establish a business
assistance through all stages of crop
model based on sustainability and
growth, farmers are able to adopt
digitalization by working directly and
organic and regenerative practices
closely with farmers and bringing
while improving their yields and
innovation and technology to improve
product quality.
food safety and quality conditions.
Follow this link to watch Olam Agri’s
“The quinoa and chia industry has the potential of becoming one of the
work with its supply chain in Puno. “We encourage the use of ancestral
star products when it comes to the
practices that have worked well for
‘good for the planet and good for
the fragile Andean lands, increasing
people’ category”, said the executive.
farmers’ resilience to adverse climatic conditions”, Singh remarked.
IMPROVING FARMERS’ LIVELIHOODS THROUGH
DIGITAL RESOURCES TO PROVIDE
AGRICULTURAL SUPPORT
SOLUTIONS AT EVERY LEVEL
With a year-round presence on
Transparency and traceability are
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45
Olam Agri – Specialty Grains & Seeds Peru
powerful drivers for achieving
allows the company to collect data
sustainability in food value chains.
at the farmgate level through a user-
This premise has led Olam Agri to
friendly mobile application. This data
invest significant efforts towards
is then analyzed on a web portal to
adopting digital technology to assure
identify individual farmers’ needs
that their products have been grown,
and provide them tailored resources
harvested, and processed responsibly. to increase the impact of their One of the results of these efforts is the development of “OFIS” (Olam Farmer Information System) which
46
June 2022
sustainability efforts. Another example is Olam Direct, a digital platform created
Food & Drink
to disintermediate supply chains
for agricultural supply chains,
and expand Olam Agri’s reach.
purposefully created to demonstrate
By connecting with farmers and
social and environmental impact and
empowering them to transact
drive change for farmers, communities
directly with the company, a more
and ecosystems. With more than 100
transparent sourcing process is
metrics collected through OFIS, the
ensured along with more value
company can identify improvement
to such farmers for their crop.
opportunities and create action
AtSource is Olam’s revolutionary sustainability insights platform
plans in partnership with clients to realize change.
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Olam Agri – Specialty Grains & Seeds Peru
Follow this link to learn more about AtSource. “AtSource provides the company and its clients with the ability to track
THE ROLE STRATEGIC PARTNERSHIPS PLAY Throughout all years of operation in Peru, Olam Agri has not only
the environmental and social impact of partnered with local farmers but has a product at each stage of its journey
also developed solid relationships
– from the farm through logistics and
and alliances with different actors
processing, and up to the customer’s
in the supply chain, such as local
factory door”, the executive explained. governments, international agencies,
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June 2022
Food & Drink
NGOs, and clients. Recently, the company has
in Peru. The project’s legacy will also include deploying a structured
engaged with USAID (United States
technical assistance system by
Agency for International Development)
building local extension services
in a cooperative agreement for a
and creating manuals for organic
five-year project aimed at increasing
production in Quechua, the
yields, improving product quality,
Andean native language, which
and achieving organic certification
are currently non-existent.
for 1,500 smallholder quinoa farmers
“By aligning and collaborating with
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Olam Agri – Specialty Grains & Seeds Peru
We believe our business in Peru is set to address current trends through an end-to-end model that is transparent, sustainable, and traceable - Biswajeet Singh, General Manager for Olam Agri in Peru
relevant stakeholders, we are able to
“We believe that the consciousness
scale our impact and achieve greater
of the above will benefit the overall
economic, social, and environmental
Agri and food sector in the long run.”
results”, Singh mentioned.
the executive pointed out.
AFTERMATH OF THE PANDEMIC
IMPROVING HEALTH & NUTRITION
Operations were obviously impacted
IN FARMING COMMUNITIES
experiencing challenges in supply
Besides ongoing efforts on the field,
chain, logistics, people, and other
working alongside farmers and
aspects, but most importantly this
their crops, Olam Agri also ventures
situation brought out some positive
into different social programs that
aspects as consumers became more
positively benefit quinoa & chia
aware of a healthy diet via plant-based farming communities in Peru. food, genuine value for supply chains
50
One of its current nutrition programs
and climate change challenges, which
is focused on fighting iron deficiency
are currently being widely discussed
in children and breastfeeding women
and addressed.
through a series of workshops and
June 2022
Food & Drink
promoting quinoa consumption due to its nutritional properties and antianemic potential. STEPS FORWARD ON THE ROAD TOWARD SUSTAINABILITY
INDUSTRY:
Food & Drink
The plant-based food trend is here to stay and is expected to grow between
CONTACT:
6 to 7% annually, as increased health
Vice President sanjeev.sharma@olamagri.com
and environmental consciousness continue to drive consumer desires and decisions. This will go along with consumers’ increasing expectations for more sustainably sourced products that are good for the people, farming communities, and the planet. “We strongly believe our business in Peru is set to address current trends through an end-to-end model that is 100% transparent, sustainable, and traceable
General Manager biswajeet.singh@olamagri.com Sustainability Head marisol.escobar@olamagri.com Sales Manager marjorie.nakama@olamagri.com +51 (1) 716 0720 Los Eucaliptos Lote 36, Santa Genoveva, Lima, Perú www.olamagri.com
from farm to the shelf”, Biswajeet Singh assured.
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Synonymous with the Future of Food
With technology at the forefront through research and development, Trouw Nutrition serves as a fundamental part of human nutrition: Animal nutrition
Tr o u w N u t r i t i o n
M
ost people going to the supermarket for grocery shopping don’t know about the production
processes behind a chicken breast, an egg, or a pork chop. Few people know that animal nutrition – a rather unknown subject – is the primary means of support for animal protein production, with many decades in development. Considering there will be 10 billion inhabitants in the world by 2050, we will need to produce 60% more food, it’s essential to do so in a sustainable way, along with better animal farming and welfare practices. A maltreated, malnourished, and sick animal will not produce. And an animal that does not produce is not profitable. In the history of animal production, few companies have made a legacy for more than 90 years. One of them is Trouw Nutrition, a leader in animal nutrition. From Dutch origin, but global
54
June 2022
Food & Drink
quality and solutions, Trouw Nutrition is currently present in 105 countries, and run by 8,500 employees around the world. “Feeding the future” is their mission, displaying a great responsibility as a supplier to the animal protein industry. WORLD LEADER IN ANIMAL NUTRITION Based on decades of research and development around the world, Trouw Nutrition delivers solutions able to optimize animal performance and maximize revenue for feed manufacturers and animal protein producers. Trouw Nutrition’s solutions and services are designed to support customers through all their production challenges with a comprehensive approach to feeding and animal health. The company offers global solutions tailored to local clients’ conditions in a practical, sustainable, and cost-effective way.
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Tr o u w N u t r i t i o n
HISTORY OF NUTRECO AND TROUW NUTRITION Trouw Nutrition is the livestock
Nutrition’s solutions are available
division of Nutreco, focused on as well as pets. It is now a privately-
THE SINGULARITY OF TROUW NUTRITION Trouw Nutrition is unique due to its
owned company acquired along with
highly qualified and dedicated staff,
its parent company in 2015 by SHV.
always supporting clients through an
poultry, swine, and ruminant nutrition,
The long-term vision of Trouw
integrated approach incorporating
Nutrition is the commitment to
farm management, health, and
contribute to food production
nutrition. This is achieved through
through the power of nutrition and
innovations that can be adapted to
collaboration with food and animal
the specific needs of each customer,
protein producers. The company is
driven by experience, scientific and
committed to transform the animal
practical knowledge, besides research
agriculture industry as well as the
& development.
planet through a better use of resources. With skilled specialists offering
56
in 31countries.
Victor Hugo Aguirre, Commercial Director for Central and South America at Trouw Nutrition, describes the
service and expertise throughout
company in three words: technology
Latin America, the central office for
and animal nutrition. The Guatemalan-
Central and South America is located
born Aguirre, who earned a degree
in Guatemala, along with a premix
in Agricultural Engineering and
plant and a fully equipped laboratory.
a Master’s in Marketing from the
Throughout this region, Trouw
Monterrey Institute of Technology
June 2022
Food & Drink
“Trouw Nutrition’s portfolio of solutions and services creates the platform that allows us to provide our main product: technology and expertise” - Victor Hugo Aguirre, Commercial Director for Central and South America at Trouw Nutrition
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Tr o u w N u t r i t i o n
and Higher Education, he has 22
RESEARCH AND DEVELOPMENT
years of experience in the animal
To reach these solutions, Trouw
protein and feed industry within the
Nutrition carries out more than
specific areas of animal nutrition and
70 research studies worldwide
commercialization. For Aguirre, “Trouw
each year under two fundamental
Nutrition’s portfolio of solutions and
concepts: sustainability and quality.
services creates the platform that
These concepts guarantee feeding
allows us to provide our main product:
of future generations, do not
technology and expertise.”
compromise current resources, and
Trouw Nutrition sources from
create solutions and processes that
other divisions’ experience in animal
guarantee harmless food, apt for
production. This provides the
human consumption.
know-how to understand the same challenges clients face, which is a
The basis is innovation. Just
unique advantage compared to other
in 2021, more than $36.4
companies in the industry.
million were invested in R&D,
Facing the state of current world events – logistics problems, high raw
strengthening its leadership in animal nutrition.
material costs, lack of fertilizers and
58
limited resources – Aguirre considers
In addition to collaborating with
that, today more than ever, clients are
more than 100 research institutions
willing to listen to what Trouw Nutrition
worldwide, the company has five
has to offer.
research centers, 12 validation farms
June 2022
Food & Drink
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59
Tr o u w N u t r i t i o n
around the world, and a laboratory
goals of food and animal protein
known as Masterlab, a reference
producers. NutriOpt is the digital
lab in Europe. In Guatemala the
platform that performs as a hub for
company also boasts a fully equipped
all tools and services available. These
laboratory for sample analysis to
range from the use of curves for the
identify the specific needs of clients
analysis of raw material and finished
in order to design custom-made
food products – based on 45 years
programs, services, and nutrition
of ingredient analysis – to predict
strategies.
nutritional levels of these ingredients and formulate more precise foods,
THE THREE PILLARS
to the use of prediction models for
Trouw Nutrition has first-hand
poultry and swine, or for specific
knowledge of the challenges that
feed concepts. An example of these
food producers in Latin America
is the Split-Feeding concept, which
face. That’s why the company has
consists of providing two different
developed solutions and practices
feeds to laying hens according to
that are easy to implement and
the time of day, adjusting the diet
tailored to the needs of each client,
to the nutritional requirements of
thus maximizing profitability.
the laying hen during its daily egg
Today, Trouw Nutrition bases itself on three pillars of innovation where all R&D efforts are directed.
production cycle. Within precision nutrition, the MaxCare concept brings all this global knowledge together with solutions
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1. Precision nutrition: aimed at
and services in a customized premix
achieving the production and financial
that is adapted to the needs of each
June 2022
Food & Drink
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61
Tr o u w N u t r i t i o n
client and adjusted to fit market
as the gastrointestinal tract. In
changes and requirements.
animal production, preserving the animal’s most important
2. Gut Health: brings together
organ, the gastrointestinal tract,
various programs such as salmonella
means maximizing the animal’s
control, antibiotic reduction, mineral
genetic potential.
optimization, and feed safety. The
62
solutions used within the programs
3. Early life nutrition: includes
are incorporated into raw materials,
feeds that are provided at the very first
complete feed or administered in
stages of an animal’s life to optimize
drinking water, supporting grains and
growth and performance throughout
feed preservation, as well
their life and production, which include
June 2022
Food & Drink
ChickCare, Milkiwean and Sprayfo. If an animal starts off well, it performs well.
components appearing in grains. Clients can benefit from all the company’s experience and its capacity to transfer the latest knowledge in
These three pillars include Selko
animal nutrition through its solutions
feed additives, Intellibond hydroxy
and services. Trouw Nutrition experts
trace minerals, the specialized digital
provide follow-up to support clients
platform that encompasses decades
on their farm, as well as advice on
of knowledge NutriOpt, and MaxCare,
nutritional strategies that make an
an application premix, as well as
impact along the production chain.
the Mycomaster equipment, able to identify mycotoxins, the toxic fungal
Finally, the quality of these solutions is guaranteed by the Nutrace system,
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63
Tr o u w N u t r i t i o n
a traceability platform that includes
increasingly scarce. The decisions
ingredient evaluation, control and
made today are about guaranteeing
monitoring, risk management and
the food supply for tomorrow.
follow-up starting at the supplying source of the ingredients.
Additionally, Trouw Nutrition works within the company on important issues such as gender equality.
64
SOCIAL ASPECT
According to Aguirre, currently,
Good animal nutrition is important for
almost 40% of the labor force in
society, as it impacts human nutrition,
Latin America in the administrative,
more so with resources becoming
technical and sales departments are
June 2022
Food & Drink
women. It is of great importance that
other organizations, Trouw Nutrition
the company takes this very seriously.
developed the Plumas project in a
Not only in increasing the
low-income community, empowering
participation of women, but in
women to become producers of a rich
selecting the best candidates.
and affordable source of protein: eggs.
Aguirre also spoke about social
Sustainability is also another
projects with the aim of providing
social issue. Trouw Nutrition has just
opportunities to low-income
completed installing solar panels
individuals. In the well-known Dry
at the premix plant in Guatemala.
Corridor in Guatemala, along with
These solar panels produce 100% of
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65
Tr o u w N u t r i t i o n
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June 2022
Food & Drink
the electricity needed for premix production. PROJECTIONS FOR THE COMPANY Today there are challenges that Trouw Nutrition faces with determination. The world’s population continues to grow and that is why its mission remains feeding the future. To help produce 60% more food to feed the world, the company aims to combine strategy and vision, remaining a key driver for technology to improve efficiency and support the continued growth needed from the industry.
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Generating an
“EGGVOLUTION” in Guatemala
Food & Drink
An integral operation from breeding and nurturing pullets and hens to the delivery of an internationally certified high quality product to the end consumer, focused on being a sustainable enterprise, is what makes of Granjazul a leading, innovative company in Guatemala and the world Produced by Jassen Pintado Interviewee José Manuel Segovia, CEO for Granjazul, With participation from • Carlos Borjes, Managing Director • Roberto Prata, Commercial Director • Durwin Orozco, Suppy Chain Director • Mario Galindo, Planning Director Creative Direction Omar Rodríguez
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Granjazul
F
or more than 50 years,
production plants and distribution
Granjazul has contributed
centers around central and southern
to the wellbeing and
Guatemala. The company’s operations
development of Guatemala
and facilities are certified under global
by delivering the best nutritional
quality and safety standards, including
solutions to every Guatemalan family,
FSSC 22000 and HACCP since 2010.
through the production and sale of
Granjazul is also the first company
eggs and egg derivatives with top
in Guatemala to receive the Animal
worldwide quality.
Welfare certification, endorsed by
Granjazul is part of a group of companies comprising an integrated business operation with a focus on
Kosher-certified, both since 2020.
the best products for the country.
THE KIND OF LEADERSHIP DEVELOPED BY LONG TENURES IN THE COMPANY
We began with INAVISA - Cintazul
Granjazul is led by José Manuel
Genética, where the dream began
Segovia, better known as Mel Segovia,
to come to life and where pullets are
CEO for Granjazul, with more than
born. This company is currently in
30 years in the company. Segovia
charge of breeding and relies on its
graduated as an industrial engineer
own facilities. When pullets are born,
from the Rafael Landívar University,
these are moved to La Cría, the place
and afterwards earned a Master’s in
where these are taken care of during
Innovation from the Pontifical Catholic
16 weeks, just before they begin to
University of Chile.
sustainability and the goal to deliver
lay any eggs. Granjazul operates from different
70
United Egg Producers, and also is
June 2022
Mel has been named to different boards of directors and taken part
Food & Drink
“
Professionalization enables the process’ evolution,
“
providing value to the company through specialized resources, clear strategies and efficiently executed plans - José Manuel Segovia, CEO for Granjazul
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71
Granjazul
in startups for different services and
to the company through specialized
products projects. Mel is supported
resources, creating clear strategies
by his key collaborators, who boast
and efficiently accomplished plans,”
wide experience and postgraduate
Segovia commented.
studies within business administration, finance, marketing, exports, industrial engineering and poultry enterprises,
A COMPLETE OPERATION GROWING ITS SEGMENT PORTFOLIO
among other activities.
Through time, Granjazul has grown
“Professionalization enables the process’ evolution, providing value
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June 2022
its divisions and business units until this day, finally comprising a complete
Food & Drink
operation. Also, the company’s
• The Plus division delivers
resources have been instrumental in
whole eggs and egg products to
new ventures, besides working around
supermarkets which are enriched
poultry and derivatives, mostly. The
with selenium, iron, A and D
company’s main business units and
vitamins. The Plus line of products
divisions are:
are delivered within Guatemala City.
• Egg Solutions. This division is
• Liquid pasteurized eggs. This
in charge of supplying whole
division offers whole eggs, egg
eggs and egg products to bakeries,
whites and liquid yolks for the
patisseries and restaurants, among
Solutions and Plus markets; this
other businesses. This division is
division was created in 2012.
also available in El Salvador.
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73
FOR MYCOPLASMA CONTROL
(Tilvalosina*)
SUPERIOR TO OTHER ANTIBIOTICS Quality. (Guaranteed concentration and stability).
Safety. (Environment, animals, human).
Effectiveness. (Enhanced pharmacodynamics, cost-effective treatment). *ECO Animal Health UK original research and development.
PRESENTATIONS: Valosin 425 (Premix). Valosin WSG (Water Soluble Granules).
Food & Drink
• The Massive Channel serves small
phases. This is the longest-running
retailers through its own presale and
and most-experienced division in
distribution fleet.
the company, running since 1953.
• Livestock products compete in the
• Innovation is also part of Cintazul,
market under the Cintazul brand of
which provides Pelleted Feed,
balanced nutrition, delivering special
its newest business units, which
formulas for hens, other poultry,
began operations in 2020. Cintazul’s
dairy cattle, livestock for feed,
balanced feed facility is certified
goats and pigs in their pre-
under ISO 9001-2015 standards.
beginning, beginning and ending
Granjazul relies on technology from production to delivery - José Manuel Segovia, CEO for Granjazul
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75
Granjazul
• With El Paraíso, running through
for the hands working on
more than 12 years now, the
Guatemalan soil.
company displays a clear example
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June 2022
of circular economy, offering 100%
TECH-DRIVEN OPERATION
organic fertilizer. This division is
OPTIMIZATION
proudly certified under the BCS
Since its beginning, Granjazul has
OKO Garantie for its Enmienda
bet on tech investments which have
Agrícola Premium product. El
resulted in a positive impact on
Paraíso also offers a quality product
production since the 1976 deployment
Food & Drink
of an automated system for poultry
egg, the automation process won’t
production, through the egg grading
stop until after the egg has been
system in operation in 1997, to the
packaged, not without going through
construction of specialized facilities
a washing and sanitizing process and
for pullet breeding in 2015.
passing under UV light to obliterate
From laying hen genetics
any kind of bacterium in the shell. The
there’s tech support in incubation
system also has automatic detectors,
and automated vaccination.
able to evaluate and discard defective
Productionwise, once a hen lays an
eggs with cracks and dirty shells.
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Food & Drink
Packaging is also automated,
Every department involved in
either for a 30-count carton or
management processes counts
for transparent packaging en route
with digitization and automation
to supermarkets.
procedures which have resulted
The Cintazul facility also runs under
in reducing paper use.
a cutting-edge automation scheme, where there’s a productive process for every formula. For the organic fertilizer segment, El Paraíso acquired latestgeneration machinery for chicken
COMMITTED SUPPLIERS AT EVERY LEVEL Granjazul’s supply chain is comprised by local and international suppliers
manure composting, which
which share quality and punctuality
reduces time.
as their main traits.
“Granjazul relies on technology
Procurement of quality corn and
from pullet production to product
soybeans is essential for business,
delivery in its final destination,”
besides acquiring these goods from
the executive said.
certified suppliers. Granjazul works with Hendrix
OPEN TO INNOVATION
Genetics, guaranteeing the highest
Besides different technologies
standards globally for the birds’
implemented along productive
genetic development.
processes, Granjazul has also
It must be noted that delivering
brought analytics and business
every product in a timely fashion is
intelligence resources able to
essential to the wellbeing of assets
provide support and optimize
such as hens, for which food and
decision-making in every area.
other requirements are vital.
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79
Granjazul
Suppliers sign a social responsibility commitment,
where they agree to comply with safety, occupational health and anti-corruption practices - José Manuel Segovia, CEO for Granjazul
Agreements established with
which has delivered progress on
suppliers are aligned with food safety
different fronts; among them, the
and sustainability. This is guaranteed
creation of a compliance standard on
by the company’s supplier evaluation
behalf of suppliers.
and tracking programs, where any gap
“Suppliers sign a social
in the quality and safety standards
responsibility commitment where
required by the company is detected
they agree to comply with fair
and solutioned.
safety, occupational health and
In 2021, Granjazul finished the setup anti-corruption practices in their of a project that focuses every part of its business into circular economy,
80
June 2022
organization,” Segovia added.
Food & Drink
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81
C
M
Y
CM
MY
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CMY
K
Egg printers and sealers. We are a company with more than 30 years of experience, specialized and dedicated to the egg industry. w w w. i nte c hllc . ne t
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SEALERS
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PRINTERS
For dates, logo/variable information
Food & Drink
Granjazul Plus SUSTAINABILITY: AN INWARD
water usage
AND OUTWARD COMMITMENT
• Sustainable procurement
Granjazul’s commitment to increase
• Loss recovery
sustainability groups different aspects
• Alignment to UN’s Global Pact
within the company:
• Corporate Social Responsibility • Circular economy
• Waste recollection and sorting • Wastewater treatment • Savings in electricity and
Among the different initiatives on behalf of Granjazul with the purpose
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83
Granjazul
of emphasizing a positive impact
through the Granjazul Plus egg
in its surrounding communities, the
product line, which is currently the
company has worked out different
second best project in the Health/
projects along with Old Surfer, an
Human Development category,
agency of change with a global
achieved in April 2022.
vision connecting sustainability
84
Granjazul is fully involved in the
with business and consumers. This
child malnutrition problem suffered in
organization has taken part in internal
Guatemala, where -according to data
and external projects, one of these
provided by the UN- one of every two
was recognized in 2021 as one of the
children under five years old suffers
three best sustainability projects in
from malnutrition. Granjazul developed
Latin America in the health category,
an enriched variety of egg to face this
June 2022
Food & Drink
problem: Granjazul PLUS. In the city of Amatitlan, Granjazul is involved with a women’s soccer team, which became the first sustainable women’s team in Guatemala and Latin America, working along with nutritionists from the University of the Valley of Guatemala, which contributes to the team relying on a nutritional preparation of the same kind that male professional teams receive. It must be pointed
empowerment and self-managing
out that this program extends to the
culture, obtaining the best from a
players’ families and communities.
family-run business and a corporation.
HUMAN RESOURCES: THE GRANJAZUL CULTURE Goals set by Granjazul are related to
BRIGHT LIGHTS AHEAD
the market, its surroundings and the
increase drastically, Granjazul fulfills
needs and possibilities of these. The
its commitment to everyday goals
Granjazul culture was created from
such as catering for its clients and
its founders’ values and from the
strategic partners through the best
company’s purpose. The commitment
possible service, striving to deliver
from stakeholders, leaders and staff,
the best results for stakeholders
favors this culture.
and partners, keeping the same,
The company has defined an
In the face of a market in which costs
outstanding quality.
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85
Leader in Animal Health and Nutrition products with
28 years of experience
PBX: +(502) 2374-6400
+(502) 5805-5933 Calzada La Paz, 0 calle 23-13, Zona 17, Centro de Negocios La Paz # 107, Guatemala
ventas@genetica.com.gt
Genética, S.A. “Para una mejor Generación”
www.genetica.com.gt
Specialized in poultry equipment Best performance Project support Customer service
brand The value of a s ar ye 35 with try ul po in innovating
Polígono Morea Norte, Calle C - Nº 2 • 31191 Beriáin, Navarra (Spain) +34 948 368 301 • contact@zucami.com • www.zucami.com
GROWING UP TOGETHER Dominican Republic
Panama Panama city
Peru
CONTACT US +52 999 452 4719
andres.alvarez@molpack.net
www.molpack.net
Food & Drink
“It’s about our clients’ satisfaction through service
FOUNDED:
1969
agreements aligned to a strategy transformed into facts, achieving
INDUSTRY:
FOOD & DRINK
world-class continual
CONTACT:
improvement in every
jsegovia@granjazul.com www.granjazul.com/#lahuev
stage of the supply chain,” finalized Mel Segovia, CEO for Granjazul.
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GROWING
WITH INNOVATION AND TECHNOLOGY THROUGHOUT THE REGION Produced by Jassen Pintado Interviewee Fabio Di Giammarco, Presidente para LATAM en Puratos Creative Direction Omar Rodríguez
Food & Drink
Puratos’ organization and efforts in Latin America have provided its different territories with the necessary resources to grow and become the leader in its specialty
S
ince its creation over a
Puratos’ presence in Latin America
century ago, Puratos has
began more than four decades ago,
evolved from its initial
backed by a solid portfolio, enabling
father and son operation
the company to become stronger in
to become a worldwide
the region.
giant, a leader in the food industry,
“When I joined Puratos I was
specializing in bakery, patisserie, and
fortunate to find a profitable and
chocolate. It is currently present in 81
growing business”, declared Fabio
countries with 65 production facilities
Di Giammarco, President for LATAM
and 93 innovation centers operated by at Puratos. more than 9,000 workers.
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89
Puratos
Manifesto 2022
CLEAR OBJECTIVES BEING ACCOMPLISHED Di Giammarco has over three decades of career in the beverage and food industry. He was initially skilled in Communication, a very different field,
stands out, as well as certifications as Member of the Board of Directors, thus contributing to innovation processes in small companies. His experience in six different
but related to most industries in many
countries has also provided him with
ways. This fact was key to making
important learning knowledge and
clear every objective to be fulfilled
adaptation to different cultures.
by the company. He also completed some postgraduate studies and
90
update courses, among which an MBA
June 2022
“My greatest recognition is the profitable growth of companies and
Food & Drink
When I joined Puratos I was fortunate to find a profitable and growing business - Fabio Di Giammarco, President for LATAM at Puratos
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91
Puratos
people who manage to develop and
value, besides technologies that
improve thanks to good results”, the
allow its customers to improve the
executive commented.
quality, texture, and flavor of their
LEADERSHIP IN GASTRONOMIC SPECIALTIES Puratos’ worldwide leadership spreads through three main divisions: • Regarding Bakery, the company offers ingredients with an added
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June 2022
bread offer. • Its Patisserie portfolio includes vegetable creams, fruit filling, premixtures, and other products. • Puratos offers distinguishable
Food & Drink
Chocolate products within
strategy allows it to offer the best
a sustainable operation
solutions to consumers, bakers,
alongside farmers from the
pastry chefs, chocolatiers, industries,
producing countries.
and semi-industries that produce and commercialize bakery, patisserie, and
Moreover, Puratos supports the bakery, patisserie, and chocolate
chocolate products. We seek to increase its positive
industries as it has the skills and
impact at a global level through
technology to develop customized
innovative food solutions that foster
products worldwide. Its multichannel
health and well-being, as well as for
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companies, customers, people, and the planet to keep on progressing towards a promising future. PRODUCTS AND SOLUTIONS THAT MAKE A DIFFERENCE With innovation as a global hallmark, this feature joins virtually the entire process, from product development to the final taste, thus achieving unique results, which differentiates Puratos from the competition. Puratos offers enhancers that provide a greater bread quality. Another renowned product is their patisserie premixtures, useful for making all types of puddings, cakes, and tarts, as well as their custard creams for millefeuille-like desserts. The development of a vegetable creams portfolio (“vegetable origin”) came up from new consumption trends, besides a wider variety of sugar-free or sugar-reduced products, and adding more fruit. Puratos also offers a great variety of
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leaven and sourdough with different
Each one of these areas is run by
flavor profiles, besides a solid portfolio leaders who make sure that principles of enzyme modules that produce
such as encouraging dialog, sharing
improved crunchiness, aroma, and
the best practices, and establishing
freshness for its bread offer.
a collaboration network with different
GROWING STRENGTH IN THE REGION Under Di Giammarco’s leadership,
countries continue being carried out. Geographic coverage has spread through important efforts such as
Puratos has been subject to a
distributors’ strengthening in Brazil, a
reorganization in Latin America with
significant investment in commercial
four main geographical areas:
resources in Central America̶, as well as a series of acquisitions
• Brazil
projecting a profitable operation.
• Colombia
This way, since December 2021
• Southern Cone
Puratos owns 100% of the shares of
• North Latin America
its operations in Colombia, Ecuador,
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Puratos
A great part of our investment is allocated towards developing the best solutions for our customers - Fabio Di Giammarco, President for LATAM at Puratos
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and the Dominican Republic, which were previously operated by local partners. Besides totally controlling the operation, the local structure has been increased more than twice over, thus establishing direct contact with customers. “2021 was an important year regarding the execution of our strategy. Achieving our independence was an important step for the ambition of growth in the region”, highlighted Di Giammarco. CLEAR STRATEGIES TO ACHIEVE GOALS Different key factors have allowed Puratos to grow and take control of its operations in Latin America. Besides promoting innovation in
by combining the latest digital technologies with artificial intelligence techniques. Currently, the solutions the company offers are more and more aimed at providing products and ingredients enabling customers
all the countries, Puratos’ portfolio
to offer healthy, sustainable, and
in the region has evolved according
differentiated products.
to the market trends found through
Regarding production, the whole
Taste Tomorrow, the world’s largest
region has been subject to important
ecosystem for understanding
investments. The nine factories in
consumers, which monitors trends
Latin America have been modernized
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Puratos
and equipped with new technologies, among them the installation of automation mechanisms in different processes and the optimization of its supply chain network, making it possible to offer more products to more customers efficiently at a competitive price. “A great part of our investment is allocated towards developing the best solutions for our customers”, the executive remarked. SUSTAINABILITY AS A PRIORITY Within the food industry, not only is Puratos a global leader in culinary specialties and desserts but it is also a leader in its commitment to achieving carbon neutrality, a goal set for 2025. Among the efforts to achieve this goal the company has a priority on energy self-generation through solar panels in Chile, Colombia, Costa Rica, and Uruguay; the obtention of energy from renewable sources in Brazil and
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Chile; the operation of a CO₂-free
their business. For each kilogram of
manufacturing plant also in Brazil;
Belcolade Cacao-Trace that is sold,
and the installation of sewage
a fraction of the generated value
treatment in Brazil, Chile, Colombia,
goes back to the farmer, contributing
Costa Rica, and Peru.
to their business.
Regarding its value chain,
“We have been in this business
Puratos created the Cacao-Trace
for over one hundred years. We are
program, which establishes different
determined to play an important
collaboration ties with cocoa farmers,
role so it can go on for the next one
thus allowing them to improve their
hundred”, pointed out Di Giammarco.
offer and generate a greater value for
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Puratos
We have been in this business for over one hundred years. We are determined to play an important role so it can go on for the next one hundred - Fabio Di Giammarco, President for LATAM at Puratos
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PROMOTING GROWTH 2022 has been an important year for Puratos, having seen the first steps towards a growth phase in the whole territory. Particularly, the Southern Cone division is experiencing this growth rapidly, from which we could highlight the success of the operation in Chile and the current growth in Argentina, where Puratos products reach more customers thanks to an important distributors network and an aggressive development of new business. “2022 means growth for Puratos
FOUNDED:
1919 INDUSTRY:
Alimentos y Bebidas CONTACT: www.puratos.com FDiGiammarco@puratos.com
and, especially, for our customers”, concluded Fabio Di Giammarco, President for LATAM at Puratos.
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