Partners:
LEADING COMPANY in integrated solutions in steel products
Corporación AG is still optimizing its operations and position within the Guatemala and Central America market by taking firm and decisive steps toward sustainable processes along with suppliers and clients
Produced by Jassen Pintado Written by Mateo Rafael Tablado Translation by María Murgui Creative Direction Omar Rodríguez Interviewee Rodrigo Gabriel, CEO for Corporación AG
Corporación AG
F
or almost 70 years, Corporación Salvador, thus generating a working AG has acted as a valuable
source of 2,321 collaborators. Its
ally for Guatemala within the
human resources management has
construction sector, leading the
taken AG to the Great Place To Work
transformation, production, and
platform, which recognizes the best
distribution of steel products.
companies to work for, according to
The company’s growth all along this time has allowed it to expand
their personnel’s criteria. In 2021 the company became the
its operations in Central America.
first Central American company to
Currently, it has presence in six
become certified for its Integrated
countries, has eight production plants
Management System, which includes
and thirteen distribution centers
the Quality Management System
in Guatemala, Honduras, and El
ISO 9001:2015, the Anti-bribery
We must keep our priorities and centralities on our clients and customers under a sustainability focus which allows us to combine our growth strategy - Rodrigo Gabriel, Chief Executive Officer at Corporación AG
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Special Edition | Construction
Con Voluntad de Acero, transformamos el presente para construir el futuro que todos soñamos
Management System ISO 37001:2016, committed to Guatemala’s and the the Health and Safety Management
Central American region’s sustainable
System ISO 45001:2018, the
development.
Environmental Management System ISO 14001:2015 and the Corporate
“We must keep our priorities centered on our clients’ and
and Social Responsibility Management customers’ needs under a System ISO 26000:2010. Corporación AG also belongs
sustainability focus which allows us to combine our growth strategy”,
to organizations such as Pacto
commented Rodrigo Gabriel, Chief
Global and CentraRSE, which are
Executive Officer at Corporación AG.
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Corporación AG
CAREER-LONG LEADERSHIP COMMITTED TO THE COMPANY Rodrigo Gabriel has been managing Corporación AG for five years, after being in charge of the company’s supply chain during the previous five years before he was appointed Chief Executive Officer. He graduated from Rice University
years ago and on the corporation collaborators’ trust”, the CEO pointed out. A DIFFERENT AND BETTER KIND OF PRODUCTION Over the years, Corporación AG has increased the catalog of
(Texas, USA), besides earning an
products it manufactures, thus
MBA degree specializedin Finance
currently offering wire, iron, profiles,
from the ESADE Business School
prefab, construction products, and
(Barcelona, Spain).
loading/unloading products from
“My commitment is based on
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the legacy that started almost 70
transmetalation, among others.
Special Edition | Construction
One of the company’s distinctive
related to the construction sector,
factors is that the steel production
Corporación AG recently enlarged
processes at Corporación AG are
the rolling mill at its SIDEGUA Plant,
carried out using electric arc furnaces,
which is located in Masagua, Escuintla
whose energy comes mainly from
Department. This enlargement means
renewable resources. This factor
an increase of 42% of this plant’s
helps reduce the company’s carbon
capacity, going from a 350,000 tons to
footprint, which is currently Scope 1
a 500,000 tons capacity.
and Scope 2 and aims at achieving Scope 3 through melting scrap metal. GROWTH THROUGH ACQUISITIONS AND EXPANSION While seeking to offer more products
The detection of inorganic growth opportunities has also delivered results in recent times. Only in 2021, Corporación AG accomplished three important acquisitions, when
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Sales Latin America Director deManager ventas - -América Latina Juan Pablo Diaz diaz@lonsunmmc.com
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My commitment is based on the legacy that started almost 70 years ago and on the corporation collaborators’ trust - Rodrigo Gabriel, Chief Executive Officer at Corporación AG
incorporating TUBAC, a Guatemalan
offers integrated solutions for the
company that commercializes
construction sector.
plumbing and flat steel for Central
“These acquisitions will allow us
America and the Caribbean. This
to expand our operations toward
deal also brought its sister company
new markets to go on innovating, to
TYPSA, which, from Honduras,
become the best operator in the region
operates in the commercialization of
and offer solutions for the construction
structural tubing, zinc and aluminum/
industry” declared Gabriel.
zinc coated steel sheets, besides other flat products for different uses, and which operates in Central America. The third acquisition was the company Megaproductos, which
ETHICS AND TRANSPARENCY REACH THE SUPPLY CHAIN Corporación AG’s dealings with suppliers goes beyond mere
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Corporación AG
commercial transactions. The
culture before corruption acts through
company works hand in hand with
by-laws established in their CEAG
its business partners, especially
Code of Ethics and their Management
when dealing with issues related
Integrated System.
to eradicating robbery, fraud, and
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Communication is a key factor
bribery in all types of transactions.
between the company, its suppliers,
Therefore, it encourages an ethics,
and interested parties to detect and
integrity, and zero-tolerance-based
improve weaknesses within the value
Special Edition | Construction
chain. They work jointly on training
relations”, added the executive.
collaborators and suppliers to share the best practices and keep ethical
INCREASING ONLINE PRESENCE
and transparent commercial relations.
Corporación AG’s seven-decade
“We work hand in hand with our
presence in the construction sector in
suppliers to reduce risks through
Guatemala and Central America is due
the implementation of transparent
to different reasons, one of them its
and long-term training, policies, and
adaptation capacity. The appearance
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of relatively recent media, together
“The last trial with the Portal AG
with events such as the recent global
was finalized with selected clients,
pandemic have led the company to
who shared their comments, doubts,
widen its presence in virtual networks,
improvements, and wishes with us.
not only with its current presence
We will be launching it for 100% of our
via its website, which contains
clients shortly”, added Gabriel.
information about the company, but
On the other hand, the Steel
also developing platforms for sales
Academy is a free online training
and online training.
platform that is aimed not only at
Since 2021 the company is carrying out trials to optimize the future
the company’s collaborators, clients, and suppliers but also at anyone
launching of Portal AG. This digital showcase will allow its clients and customers not only to place orders but also to enter personalized profiles in which, besides purchasing products, they will have access to data such as their purchase history, tracking orders, account statements, as well as special and exclusive offers, and new products, among others. This portal is still in its trial phase and it is expected to start working soon to speed up and improve commercial interactions with the company.
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WORKING YOUR IDEAS IN METAL At DYMISA our vision is to obtain leadership and profitability in the metalworking and marketing area, consistently responding to the various requirements of the industry in general, supported by our human and technological resources.
INDUSTRIAL AND ENVIRONMENTAL
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ANALYSIS LABORATORY CONTACT US
wanting to know more about the products the company offers. The courses are organized into 30-minute modules and have tests and a scoring system besides giving passing and participation certificates. Just as any online training tool, it offers the advantages of receiving courses with no schedule restrictions or infection risk due to the pandemic. “AG goes for continuous improvement, so we know that training our clients and customers about our products and uses is
Special Edition | Construction
essential”, commented the Chief
should add the Aceros de Guatemala
Executive Officer.
Sustainability Strategy, which established guidelines aiming for
SUSTAINABLE ACTIONS FROM OPERATIONS AND STRATEGY Only through the execution of its processes, Corporación AG contributes to the environment and sustainability being the company
2025 to comply with environmental, social, and corporate governance criteria, named ASG (Spanish for Environmental, Social, and Governance projects), by operating responsibly and empowering
that recycles the most scrap metal
collaborators, neighbors, clients,
in Central America, thus contributing
and suppliers. Its purpose is to have
to circular economy as it uses waste
a positive impact on the region’s
collected by more than 130 suppliers
development when creating long-
all along the country, to transform
term value and prosperity, growing
them in high-quality steel products
responsibly and increasing the
for construction, contributing by
company’s presence in the region,
generating business and reducing the
strengthening its position and
impact on the environment.
competitivity within the established
To these daily operations, we
term with responsible leadership,
Click here to read Corporación AG’s first Sustainability Report (in Spanish)
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Corporación AG
We work hand in hand with our suppliers to reduce risks through the implementation of transparent and long-term training, policies, and relations - Rodrigo Gabriel, Chief Executive Officer at Corporación AG
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integrity, innovation, and proper treatment to its personnel, excellency in its commercial offer, besides optimal financial and economic results. The strategy means the continuation of the vision that has kept the company seeking new results for decades and in years to
FOUNDED: 1953
come, so it can proudly celebrate its 70th anniversary. The recent steps the company has taken regarding sustainability have been acknowledged in its
INDUSTRY: Construction NO. OF EMPLOYEES: 2,321
first Sustainability Report, in which the efficient actions and numbers Corporación AG generates regarding this issue are listed.
CONTACT: www.corporacionag.com Tel:(502) 2290-9400 / 01
“We commit to fulfilling our purpose of transforming the present to build the future we all dream of through the implementation of our strategy for the next years”, ended Rodrigo Gabriel, Chief Executive Officer at Corporación AG.
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www.corporacionag.com Tel:(502) 2290-9400 / 01
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