Asociados:
All inclusive
LUXURY AND NATURE
Meliá’s all-inclusive luxury line is led by its hotel in Los Cabos, Mexico, bringing together attributes such as location, natural attractions nearby and the Iberian giant’s usual standards of hospitality.
Written by Mateo Rafael Tablado
Produced by Jassen Pintado
Interviewee Jaime Piedras Martínez, General Manager for Paradisus Los Cabos
Paradisus Los Cabos
P
Hospitality
aradisus Los Cabos is a luxury hotel operating in the “All Inclusive” modality on the tourist corridor between San José del Cabo and Cabo San Lucas, Baja California Sur, Mexico.
Prior to the transformation that turned it into Paradisus, the immediate past of the property was to serve as Meliá Cabo Real, an iconic hotel in the region opened in 1989, which suffered terrible damage after the Hurricane Odile in 2014. Meliá Hotels International not only took on the task of refurbishing the hotel, but also improved it as a product in every way, making it the cornerstone of Paradisus, its line of Luxury All-Inclusive hotels. Paradisus Los Cabos is the only hotel in this region boasting a membership of The Leading Hotels of
4
Paradisus Los Cabos
Hospitality
The hotel has a lot of personality, since the very first moment you know that you are in a hotel in Los Cabos - Jaime Piedra Martínez, General Manager of Paradisus Los Cabos
w w w.the b os tonb r.com
5
Paradisus Los Cabos
Hospitality
the World select organization. It also holds certifications such as the “Stay
Paradisus Los Cabos has one of
Safe with Meliá”, a program endorsed
the few swimmable beaches in Los
by the Bureau Veritas; it’s also AAA-
Cabos, in addition to other attractions
certified (American Automobile
provided by nature.
Association), by the Cristal
6
Choice, of the TripAdvisor website.
“We can watch whales from our
International Standards (now Intertek
rooms or having breakfast in one of
Cristal) for quality and hygiene; by
our restaurants,” said Jaime Piedras
Safe Travels, from the World Travel
Martínez, General Manager of
and Tourism Council; and by Traveler’s
Paradisus Los Cabos.
Paradisus Los Cabos
Hospitality
GLOBAL EXPERIENCE IN CHARGE
Reserve, at Paradisus Palma Real,
OF THE OPERATION
in Punta Cana, Dominican Republic.
Jaime Piedras Martínez has been
Piedras’ extensive experience spans
in charge of Paradisus Los Cabos
more than 20 years to destinations as
since April 2020. This is the second
remote as fascinating, such as Bali
time he has been appointed to lead
and Jakarta (Indonesia), China, Spain
this operation, which he ran between
and Puerto Rico.
2017 and mid-2018. Between these
Piedras graduated in Economics
two cycles, Piedras was in charge of
from the University of Malaga, in his
the opening of The Circle and Grand
native Spain, and didn’t just settle
w w w.the b os tonb r.com
7
Paradisus Los Cabos
Hospitality
Paradisus Los Cabos is a key player for the company to continue growing in the Luxury segment
- Jaime Piedra Martínez, General Manager of Paradisus Los Cabos
8
Hospitality
Paradisus Los Cabos
for this, as he attended specialized
side or frontal views of the Sea
management courses in hospitality at
of Cortés.
Cornell University (New York, USA).
The entire hotel has been refurbished; attractions and
LOCATION AND AESTHETICS AS KEY ASPECTS Paradisus Los Cabos has an excellent location: ten minutes from downtown San José del Cabo, 25 minutes from Cabo San Lucas and half
experiences have been added, boasting seven restaurants and four bars, so that guests can enjoy their food and drink without feeling crowded. “The hotel has a lot of personality,
an hour from Los Cabos International
since the very first moment you know
Airport.
that you are in a hotel in Los Cabos”,
The landscape of the region is
said the general manager.
displayed at the outside of the hotel, whose gardens resemble the flora of
POST-PANDEMIC RECOVERY
Baja California Sur. The inside has
The global COVID19 pandemic
decoration and architectural details
had a terrible impact on the tourism
that make it unique.
sector and Paradisus Los Cabos was
The property has 350 rooms and
no exception. The hotel, like many
its horseshoe-shaped structure
other destinations, remained closed
provides an almost total view of the
from March to August 2020, when it
hotel from every point. Brightness and
was reopened.
minimalism come together in each room, and almost all of them provide
For the reopening, strict hygiene and safety protocols were implemented,
w w w.the b os tonb r.com
9
Paradisus Los Cabos
Hospitality
Mel iá Hotel s Inter national car r ied out a full refurbishment of the proper t y after the H u r r i c a n e O d i l e i n 2 0 14
thus caring for the health and well-
Los Cabos and its immediate
being of guests and staff. Since
community is nurtured by programs
then, the recovery of Los Cabos
based on three pillars:
has taken an enviable pace, getting close to 2019 numbers before other
• Commitment to the community’s
destinations.
children
“It has been a ‘crossing in the desert’- never better said in Los Cabos - that is already coming to an end, luckily for us,” said Piedras. COMMUNITY ENVIRONMENT The relationship between Paradisus
10
• Protection and preservation of endemic wildlife • Promotion of local products The hotel sponsors the Por los Niños de la Sierra, A.C. [For Children of la Sierra] dining room, which feeds
Hospitality
Paradisus Los Cabos
children from marginalized areas
at Paradisus Los Cabos are far from
of Cabo San Lucas every day. This
being the only attractions the hotel
effort is joined by the hotel staff for
offers.
special celebrations and allows guests
The hotel takes actions to protect
to make contributions through the
endemic fauna through the “Welcome
“Travelers with a Cause” program.
to Life” program, designed to protect
With this action, Paradisus Los Cabos was ranked first as “Hotel with Best Sustainable Practices” in 2019. COMMUNION WITH NATURE AS AN ATTRACTION The all-inclusive operation and the luxurious aesthetics of each space
whales, least terns, and different species of marine turtles. With these practices, Paradisus Los Cabos has earned awards such as the first place for the “Best Wildlife Program” by the Latin America Green Awards, and the third place
w w w.the b os tonb r.com
11
Paradisus Los Cabos
Hospitality
FOUNDED: 1989 2016 COMO PARADISUS LOS CABOS INDUSTRY: HOSPITALITY www.melia.com Jaime.Piedras@melia.com
12
Hospitality
in Los Cabos as “ECO-Resort”, from Travel Booking, Expedia and TripAdvisor travel websites.
THE MELIÁ SIGNATURE Being part of a global giant as a player in the hotel sector such as Meliá Hotels International provides Paradisus Los Cabos with infrastructure support in every aspect, from marketing, brand positioning, training and compliance with high standards, among others. “Paradisus Los Cabos is a key player for the company to continue growing in the Luxury segment and in the U.S. market, which is our main business issuer for Los Cabos,” concluded Jaime Piedra Martínez, General Manager of Paradisus Los Cabos.
w w w.the b os tonb r.com
13
Powered by
w w wwww.melia.com .thebostonbr.com
Jaime.Piedras@melia.com
Powered by
w w w.thebostonbr.com