Partners:
NATIONWIDE PRESENCE ser vicing the construc t ion industr y Produced by Jassen Pintado
Written by Mateo Rafael Tablado
Interviewee Asier Amorena, General Manager for Saint-Gobain Weber in Chile
Construction
Saint-Gobain Weber has kept a steady presence all along Chile, achieving this accomplishment is possible thanks to the company’s successful strategic partnerships
CONCEIVED FOR ROYALTY FOR GLOBAL AVAILABILITY
Saint-Gobain designs, manufactures and distributes materials and solutions for industries such as construction, healthcare and mobility, among many others. The company’s history goes back more than three centuries ago as a glass factory opened under orders of King Louis XIV, in France. Currently, Saint-Gobain has presence in 70 countries with the support of more than 167,000 employees, and in 2020 generated sales for more than $45.4 billion.
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Saint-Gobain Weber Chile
Products created by Saint-Gobain
origins and global presence. In 2016,
are developed under a continuous
Weber’s affiliate in Chile expanded
innovation process and are to be
in South America after acquiring the
found in many different spaces in
Solcrom company, a solid player in
everyday life, delivering wellness,
the production and distribution of
execution and safety, undertaking
chemical products for construction.
the challenges faced by sustainable
The operation in Chile currently
construction, resource efficiency and
has five distribution centers and
fighting climate change.
two production plants, the newest one opening in November 2021
BOOSTING PRESENCE THROUGH PARTNERSHIPS
Saint-Gobain’s presence in Chile also goes back long ago. The
in Concepción, consolidating the company’s presence in all of Chile. Asier Amorena is the General Manager for Weber Saint-Gobain in
company has established key strategic Chile since 2017. Amorena is originally partnerships with businesses such a telecommunications engineer, as the El Volcán company and the
graduated from the Public University
Vidrios Lirquén glass factory. In
of Navarre (Spain), he worked in
1996, Saint-Gobain incorporated
this specialty during two years for
Weber, also a company with French
Agilent Technologies in Stuttgart, Germany. Once back in Spain, Amorena was hired at Saint-Gobain for the Marketing and Development department, for which he earned an MBA from the Barcelona School of
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Construction
Our Company
Management (Spain), adjunct to the Pompeu also saw Amorena’s further development in Fabra University. Besides this degree,
leadership by honing his skills in important
Amorena has also taken different marketing
business schools with professors with
courses and seminars in prestigious
ties to Harvard University and the MIT
institutions in Spain, such as IESE, IE
(Massachusetts Institute of Technology),
Business School and ESADE Business
both in the United States.
School. His career in Saint-Gobain took a turn in 2011, as Amorena arrived at Brazil
NATIONWIDE PORTFOLIO AVAILABILITY
as Marketing Director, being named Sales
Solutions and products from Saint-
Director five years later; his stint in Brazil
Gobain Weber are useful in projects of
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Saint-Gobain Weber Chile
different kinds and dimensions:
• For the retail market via
from repairs, finishes and home
SODIMAC, the specialized home
remodeling projects to large building
and construction superstore chain
construction, offering cement, plaster,
• Hardware stores
mortar, coating, sealers, concrete,
• In construction companies
silicone and other compounds. These
nationwide.
products are available from Arica to Punta Arenas through the three main
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GROWTH VIA DIGITIZATION
The Digital Transformation process
distribution channels for the Chilean
at Saint-Gobain Weber Chile is a key
construction industry:
factor to the company’s growth with
Construction
“WE TRY TO BRING A FAIR VALUE OFFER TO OUR CLIENTS AND SUPPLIERS” - Asier Amorena, General Manager for Saint-Gobain Weber Chile
the development of three
contractors and other construction
main pillars:
professionals
• Optimization of managerial
• The modernization of the
procedures
company’s industrial platform
• Improving communication along
through resources set in the
with thrusting the Weber brand
Industry 4.0 concept.
into a digital habitat inclusive to retail clients as well as end consumers of the company’s products, which are mainly
PARTNERS, SHAREHOLDERS, STAKEHOLDERS
For decades, the way to success in Chilean territory for Saint-Gobain
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Construction
Weber has been through the creation
fruitful relationships in the long term.
of powerful partnerships able to bring
The company has developed key
win-win situations within a context
suppliers as well as products with
of absolute and total trust. Both the
specific requirements, contributing
company and partner El Volcán share
with knowledge and financial support
this long-term perspective.
to its value chain.
“We try to bring a fair value offer
“Suppliers with operations in Chile
to our clients and suppliers. A
are key partners, because they are
perspective of value distribution of the
open to create custom developments
shareholder to all of our stakeholders,
adding value to our operations,” the
besides facing the everyday challenge
executive said.
of having a true empathic view with each of our stakeholders,” Amorena declared. RELATIONSHIPS WITH SUPPLIERS
The provision of supplies, raw
CONTRIBUTIONS TO A BETTER PLACE
The “Making the World a Better Home” initiative is a global effort from Saint-Gobain and affiliate companies
materials and other goods to run
to help make our surroundings a more
operations in Saint-Gobain Weber
sustainable, beautiful place to inhabit.
Chile requires specialized purveyors,
In facing this commitment, Saint-
possessing key traits, such as
Gobain takes its global leadership
flexibility, being on time and other
role for sustainable solutions and
attributes which allow establishing
focuses on goals such as reaching
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Empresa cementera, presente en Perú, Ecuador y Estados Unidos. ¡Y ahora también en Chile!
Avda. Las Industrias n° 4651, San Juan, San Antonio - Chile
UNIDOS CONSTRUIMOS UN MUNDO SOSTENIBLE.
Correo: recepcionplanta@unacem.cl Teléfono: (+56) 35-2332300 / (+56) 987772637
Empresas Cloramon S.A. Chemical at the service of the Construction Industry, Coatings, Paper, Pulp and Agro Industry. www.cloramon.cl empresas@Cloramon.cl Fono: +56 2 24401320 Panamericana Norte 8900, Quilicura, Santiago Chile
Construction
“SUPPLIERS WITH OPERATIONS IN CHILE ARE KEY PARTNERS, because they are open to create custom developments adding value to our operations” - Asier Amorena, General Manager for Saint-Gobain Weber Chile
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Products created by SaintG o b a i n We b e r a re i n l i n e w i t h t h e “M a k i n g T h e Wo r l d A B et te r H o m e” p ro g ra m , a l i g n e d to t h e U N’s i n i t i at i ve s about climate change
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Construction
Saint-Gobain Weber Chile
a zero CO2 emissions by 2050. This was announced during the UN Climate Action Summit. This goal contributes to the Business Ambition for 1.5°C global pact, which establishes a maximum increase FOUNDED:
1665 1996 as Saint-Gobain Weber in Chile
of global temperature to 1.5°C, considered by science as the limit increase to avoid the worst impacts derived from climate change. UPCOMING PLANS
Among the upcoming goals for SaintINDUSTRY:
Construction
Gobain Weber in Chile, the operational platform optimization project stands out, as it does the development of work teams into an intermediate skills mix. It’s been foreseen that once these efforts result in efficient processes and
www.cl.weber
skilled individuals, these will add value to the operation, leveraging growth for the company in the upcoming years.
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www.cl.weber asier.amorena@saint-gobain.com