excellence
Ambition for
in accommodations
Properties managed by TAFER Hotel & Resorts take care of every detail, particularly aesthetics and excellent service, offering ideal options in the most attractive destinations in Mexico Written by
Mateo Rafael Tablado
Produced by
Jassen Pintado
Interviewee
Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts
TA F E R H o t e l s & R e s o r t s
Hospitality
he TAFER Hotels & Resorts chain, shareholder of The Villa
awards (2015 and 2016), the “Traveler’s Choice 2020 and 2021” award, from
Group, operates seven mixed- Tripadvisor; Crown of Gold and use properties in Mexico for hospitality, residential use and vacation club, with presence in Cancun, Los Cabos and Puerto Vallarta. Almost four decades of operations
Excellence, by the timeshare company RCI and among the best tourism centers in the U.S. News in 2021, among others. “Our purpose is to create iconic hotels and vacation experiences that remain in our guests’ memories
serving the tourism sector are the
of a lifetime,” said Sasa Milojevic,
result of a group of professionals
Chief Operating Officer of TAFER Hotels
with experience in the hospitality
& Resorts.
industry who developed the best management process and strategies for these properties. The properties operated by TAFER earned accolades such as the “Four Diamonds” and “Five Diamonds”, granted by the AAA (American Automobile Association); distinctions from the Preferred Hotels & Resorts online catalog (including in the L.V.X. category), the Conde Nast Johansen
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Experience in success stories Milojevic earned a Master’s degree in Business Administration with specialization in Hospitality from the Braca Karic University, in Belgrade, Serbia. He’s had successful experiences over 25 years in hotel chains such as Allegro, Buenaventura and Karisma (where he
TA F E R H o t e l s & R e s o r t s
Hospitality
reached the position of executive officer) strategies that have led multiple mainly in Mexico, the Caribbean and
properties under his management to
other countries in Latin America, Europe, achieve recognition from specialized and globally famous entities. in addition to Southeast Asia. Milojevic’s management of each company has been distinguished by conducting operations achieving excellence while supervising multiple locations, increasing revenue and guest
Among the most important awards he has received individually, the Entrepreneur of the Year 2018 award, by the Latin American Quality Institute, stands out.
satisfaction. He has also developed
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TA F E R H o t e l s & R e s o r t s
Hospitality
At TAFER Hotels & Resorts, the concept of QUALITY is more than just a strategy;
it is part of our philosophy and our vision - Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts
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TA F E R H o t e l s & R e s o r t s
“At TAFER Hotels & Resorts, the
Hospitality
service aligned with marketing
concept of QUALITY is more than just a
strategies to implement new technology
strategy; it is part of our philosophy and
in each business segment, both for
our vision”, explained the executive.
the guest and for administrative and operational matters.
Properties in operation sharing a clear focus The brands and properties that
Resources and strategies From a guest’s perspective, each
TAFER Hotel & Resorts currently
of the properties operated by TAFER
manages in Mexico are:
Hotels & Resorts display a complete concept of the brand across unique,
• Garza Blanca: in Cancun,
captivating environments, capable
Los Cabos and Puerto Vallarta
of conveying - in common areas,
• Hotel Mousai: in Puerto Vallarta
restaurants and in the privacy of each
• Villa del Palmar: in Cancun
room - the intention of all attributes,
• Sierra Lago: in Mascota, Jalisco,
making any stay a pleasant one.
two hours from Puerto Vallarta
Beyond the appeal of finding out
• Sian Ka’an Village: in
and experiencing what each of these
Quintana Roo
properties have to offer, taking an operation like TAFER Hotels & Resorts
This list is intended to grow with
to high standards in hospitality and
upcoming tourism developments and
keeping it at this point involves
goals such as optimizing customer
strategies such as a tactical and full
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TA F E R H o t e l s & R e s o r t s
Hospitality
T h e f l a g s h i p p ro g ra m s a t e a c h TA F E R p ro p e r t y a l l ow g u e s t s to f i nd i mpeccab l e appea rance i n eve r y deta i l
distribution, trend marketing, a highly
maintenance of each property through
efficient operational management
CAPEX (investment in capital goods),
of luxury properties, innovative
preventive maintenance and the
management of the Vacation and
flagship programs “Perfect Room” and
Residential Club, and the iconic design
“Perfect Plate”, among others, which
of new concepts. It also includes
guarantee the quality and condition of
offering comprehensive travel agency
the properties to always offer the best
services in each destination.
image and comfort, along a customized
An outstanding aspect in
service that creates added value for the
management is the physical
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guests’ and partners’ experience.
TA F E R H o t e l s & R e s o r t s
Hospitality
Staf f t ra i n i ng i s a p r i o r it y to keep the same se r vice a n d a t t e n t i o n i n a l l t h e c h a i n’s h ot e l s
Surpassing the pandemic Regardless of the consequences of the global emergency caused
timely decisions and diversification through the product mix. Over 100 new protocols have
by COVID19, TAFER Hotels & Resorts
been implemented to ensure and
has always prioritized hygiene as
guarantee the well-being of guests
a brand, adapting the best practices
and collaborators. Regarding properties,
in the sector.
state-of-the-art technology was used
During 2020, the company was able
to install new air purification systems,
to contain income loss, maintaining
UV disinfectants, and digital solutions
a positive EBITDA of 33% thanks to
to avoid, as much as possible, contact
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TA F E R H o t e l s & R e s o r t s
Hospitality
Updated Health and Sanitization Protocols at Tafer Hotels & Resorts
The pandemic has helped us reorganize our company; it has made us stronger and more efficient to face challenges - Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts
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TA F E R H o t e l s & R e s o r t s
Hospitality
- Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts
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Hospitality
TA F E R H o t e l s & R e s o r t s
Hospitality
with paper, also innovating with new rules
access to development plans,
for disinfection of bags, suitcases, room
continuous training, online university
service and minibar, among others.
programs, English lessons (also for
In terms of personnel, it has been
their families), access to the “Young
possible to keep most of the employees on People Building the Future” program the payroll, aiming to keep providing the
(along with the Ministry of Labor and
exceptional service earning recognition for
Social Welfare), counseling, access
TAFER Hotels & Resorts.
to yoga and meditation programs,
“Guests come to relax and escape
shared experiences with managers for
the stresses of everyday life, reason why
feedback, family events and competitive
we have to provide them with peace of
salaries, among other incentives that
mind in terms of cleanliness and hygiene
have reduced staff turnover.
standards,” said Milojevic. Purposes and actions aligned Skilled staff in each property Among the most important investments
with sustainability At TAFER Hotels & Resorts, each
for TAFER Hotel & Resorts, staff training
operational and administrative
is noteworthy as is the approval and
department is aligned with the chain’s
standardization of services and processes
policies for reduction of environmental
guaranteeing excellence in each property.
impact, respect for human rights
The Company’s employees have
and risk management, maintaining
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TA F E R H o t e l s & R e s o r t s
Hospitality
Guests come to relax and escape the stresses of everyday life, reason why we have to provide them with peace of mind in terms of cleanliness and hygiene standards - Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts
safe operations and conditions
in tourism is expected for the
for staff and guests.
second half of 2021, with additional
These efforts are combined with the United Nations Sustainable Development Goals.
improvement in 2022. During these periods, the completion of the Garza Blanca Cancun hotel, with 453 suites is expected, as well as
An encouraging future and
doubling the space at Hotel Mousai
forecasted growth
Puerto Vallarta with the opening of
The forecasts for TAFER Hotels & Resorts are encouraging: a reactivation
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the South Tower to reach 145 suites; the opening of Villa La Valencia (Los
TA F E R H o t e l s & R e s o r t s
Hospitality
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TA F E R H o t e l s & R e s o r t s
Hospitality
TA F E R p l a n s to co nt i n u e growing in the main destinations: Los Cabos, Cancun and P u e r t o Va l l a r t a
1984
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TA F E R H o t e l s & R e s o r t s
Hospitality
Cabos) with 308 suites is planned, and the construction of a luxury real estate project in the southern part of Puerto Vallarta will begin: Lemuria Residencies, designed to be an immersive wellness project, scheduled for 2023. On a large scale, forecasted growth is to more than double the current stock FOUNDED:
1984
of rooms in five years, from 3,132 keys to almost 8,000 in important tourism destinations such as Los Cabos, Cancun
INDUSTRY:
Hospitality
and the Riviera Maya, Puerto Vallarta and the Riviera Nayarit. “The pandemic has helped us reorganize our company and complete
WEBPAGE: www.taferresorts.com
the standardization of operational and administrative procedures, it has made us stronger and more efficient to face the challenges of the present and the future,
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as well as any crisis situation,” concluded Sasa Milojevic, Chief Operating Officer of TAFER Hotels & Resorts.
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www.taferresorts.com