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OVERCOMING CHALLENGES
AND BUILDING A SUSTAINABLE FUTURE
Over a century of prestige and growth make of Gerdau one of the main suppliers of long steel products in the Americas. This strength, strategic partnerships and sustainable management have consolidated Gerdau Corsa in Mexico
Written by Mateo Rafael Tablado Produced by Jassen Pintado Translation by María Murgui Interviewee Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa Creative Direction Omar Rodriguez
Gerdau Corsa
G
erdau’s
Gerdau purchased the totality of
history goes
Siderúrgica Tultitlán (SIDERTUL
back to 1901
steelmaker), which already had
at the hands
more than 50 years of experience
of German
in steel production.
immigrants settled in
49% of the stocks of the Aceros
Porto Alegre, in Southern Brazil. The
Corsa company and its distributors’
nails factory started by Joao and
network. After this strategic alliance,
Hugo Gerdau began its transformation
investments were planned to build the
in 1946, when Curt Johannpeter
largest construction profiles plant in
-Hugo’s son-in-law- took the reins
the country in Cuidad Sahagún,
of the company, thus spreading its
Hidalgo. These facilities started working
business and operations.
in 2015, after a US$600M investment.
The territorial growth began in the second half of the 20th century, and in 2007 the company arrived in Mexico. ALLIANCES, ACQUISITIONS AND INVESTMENTS FOR SUCCESS IN MEXICO The acquisitions and strategic
Their set-up capacity is of a million tons of liquid steel and 700,000 tons of laminated products. “We are supported by 120 years of experience in the steel industry, we are one of the main long steel products manufacturers in America and one
partnerships have been a key factor
of the leading special steel suppliers
for Gerdau’s consolidation in the
in the world”, added Denis Gomes,
Mexican market.
Director of Supply Chain, Metal and
Upon its arrival in the country,
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A year later, Gerdau acquired
Energy for Gerdau Corsa.
S t e e l (C o nst r u ctio n)
“We are supported by 120 years-experience, we are one of the main producers of long steel products in the world”
- Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa
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L 566
S t e e l (C o nst r u ctio n)
PROVED LEADERSHIP ALL OVER THE CONTINENT Gomes graduated in Business Administration at the Federal University of Santa Maria (Brazil) and, afterwards, he earned an MBA with specialty in Finance at the Getulio Vargas Foundation, also in Brazil. He also took updating courses during his years spent in Peru. In 2020 he finished his studies in the High
After joining the Gerdau Bank, hecompleted the Trainees Program and later he became an integral part at Siderperu, being appointed Leader of Finance and Relationships with Investors, with the aim of achieving the Company’s financing reorganization; during that period he took part in the Global Comptrollers Training Program, and he got achievements such as the
Management Perfection Program, at the implementation of the financing area into the Shared Services Center (SSC) IPADE (PanAmerican Institute for High Business Management, in Mexico).
in 2012, thus centralizing the financing
Also, Gomes took part in the Núcleo
operations of six countries in Latin
Preparatorio de Oficiales de la Reserva
America.
(Reserve Officer Preparatory Core), in the Brazilian Armed Forces. Regarding his work, Denis Gomes
In 2015 he took over the SSC General Management, thus incorporating part of the United States operations, and
started his career in Coca-Cola,
in 2018 he was appointed Finance
working in the Finance, Accounting,
Manager at Gerdau Corsa, where his
Marketing and Strategic Planning
main challenge was to optimize the
departments. During his time in this
financing and capital organization
company he earned the certification
for the expansion and growth of the
as Chief Auditor of the Coca-Cola
Company in Mexico. In December,
Quality System and took part as Quality
2020, Denis took over as Director of
National Award Examining Board
Supply Chain, Metal, Logistics, Energy
Auditor in Brazil.
and S&OP (sales and planning).
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Gerdau Corsa
GERDAU CORSA in Mexico
Three steel production and lamination plants More than one million tons of liquid steel made a year
Seven scrap metal process and recollection units Leadership in construction profiles production
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S t e e l (C o nst r u ctio n)
RESOURCES TO FACE CHALLENGES As well as for many other industries
automatic and remote classification
worldwide, matters such as logistics
for the recollection and processing
and the supply chain have meant
of metal raw materials. Also, the
a series of challenges for Gerdau
implementation of the Gerdau Tracking
Corsa since the COVID-19 pandemic
System (GTS) for the Logistics
broke out.
area allows accurate monitoring
However, solutions to those problems through a digital mindset
of deliveries to each client. “The most prepared companies,
and the implementation of digital tools
and those which reacted in a quick
have allowed a quick and efficient
and efficient way were the ones to
performance. The use of Artificial
transform the supply chain’s basic
Intelligence has been useful for the
functions”, the executive declared.
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Advancing a sustainable energy future for all hitachienergy.com
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“The most prepared companies, and those which reacted in a quick and efficient way were the ones to transform the supply chain’s basic functions” - Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa
EVOLUTION OF THE SUPPLY CHAIN Gerdau’s Supply Chain consists of the following areas: • Purchase and Processing of
as guaranteeing the raw materials from a deep knowledge of the impact of the market’s prices and tendencies. The main purpose of this integration
Metal Raw Materials
is to deliver the products to each client
• Logistics
timely and in due form, customizing
• Energy
the work each of them may require.
• Co-products
For that purpose, the Company is
• Supplies
supported by the development of
• Sales and Planning (S&OP)
Business Intelligence programs, which allow the identification of prices,
The latter is now in charge of
tendencies, raw materials demand and
managing and integrating the rest of
other factors. Also, a Supply Chain
the areas according to the market’s
Innovation Day has been created, an
needs identified by the Business area,
event which gathers the whole supply
of the optimization of each of the
chain and invites sector-related start-
resources with the aim of reaching
ups, besides giving recognition to best
maximum production capacity, as well
practices and implementations.
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Pioneers at Heart
NEXT LEVEL SERVICES NOW Primetals Technologies Mexico located in Apodaca N.L. nearby the USA border, a services and products company part of the pioneer Primetals Technologies group, founded in 1994 focused on furnaces and recently for the past years giving specialized solutions for casters and mills. Recently Primetals Technologies Mexico conditioned a third new workshop, some of the mention bellowed are part of the new equipment: • CNC Table Type Horizontal Boring Mill 6” • Gray CNC vertical mill 84”. • Boring Mills, Vertical 56”. • [2] Gantry machining centers. • [2] Lathe 6T260L • Lathe 5100LB • Welder 2T • Conventional Lathe • Milling machine • [3] Laser trackers and a measuring Arm. • Handyscan latest version. • Nickel plating station. www.primetals.com contact@primtals.com For further details please direct to: • Alfredo Salazar (USA Account Manager) alfredo.salazar_cortes.ext@primetals.com • Marco Rito (MX & SA Account Manager) marco.rito@primetals.com • Luis Gamboa (VP & Sales Director) luisd.gamboa@primetals.com
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BOOSTING SUPPLIERS Gerdau Corsa has created alternatives to funding programs for its supply chain along with different banks. These mechanisms have the purpose of developing and strengthen suppliers who are considered Business Partners for the Company by easing their access to credit, besides contributing to economic recovery. EFFORTS FOR A SUSTAINABLE FUTURE... AND FOR THE PRESENT All of the production output from Gerdau Corsa is made from millions of tons of recycled materials, making Gerdau the largest recyclers in Latin America. Among other related efforts, the processes developed by Gerdau have allowed the company to reduce its carbon footprint, considering that per each ton of steel produced in the world, 1.89 CO2 tons are emitted (global average quantity within the steel industry) whereas the Company has reduced its average down to 0.93 CO2
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“We will continue working to update our industry and become a model to reach other 120 years and contribute to a more sustainable world” - Denis Gomes, Director of Supply Chain, Metal and Energy for Gerdau Corsa
tones per each steel ton produced, besides assuming the commitment of reducing it to 0.83 CO2 tons until 2031. Another remarkable effort was the sustainability agreement entered into with BBVA (Banco Bilbao Vizacaya Argentaria) for the import of strap metal with an investment of US$60 million, positively affecting with this transaction the SDGs (Sustainable Development Goals), thus making sure to stock the company up with recycled raw materials and promoting the reuse of solid materials, and at the same time
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Gerdau Corsa
COMMITTED TO THE SERVICE Specialists in rental of scrap metal handling equipment
S t e e l (C o nst r u ctio n)
contributing to Circular Economy. “We are in continuous search for
diversification beyond the iron and steel industry. The Company is also
the improvement of environmental
working in contributing to a more
management which makes us become
equitable community through diversity
a leading company and a model within
and inclusion policies and working in
the industry”, Gomes explained.
social projects related to education,
GROWTH AND DIVERSIFICATION IN PERSPECTIVE For the future, Gerdau Corsa foresees a growth in the country
environment and health which will allow it to contribute in neighboring communities. “We will continue working to update
which will keep present challenges
our industry and become a model to
related to logistics and energy, which
reach other 120 years and contribute
are subject to each country’s
to a better world”, concluded Denis
regulation and policies.
Gomes, Director of Supply Chain,
There are plans for a markets
Metal and Energy for Gerdau Corsa.
FOUNDED:
1901, 2007 in Mexico INDUSTRY:
Acero (Construction) CONTACT: www.gerdaucorsa.com.mx denis.gomes@gerdau.com
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www.gerdaucorsa.com.mx denis.gomes@gerdau.com
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