Partners:
Generating an
“EGGVOLUTION” in Guatemala
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An integral operation from breeding and nurturing pullets and hens to the delivery of an internationally certified high quality product to the end consumer, focused on being a sustainable enterprise, is what makes of Granjazul a leading, innovative company in Guatemala and the world Produced by Jassen Pintado Interviewee José Manuel Segovia, CEO for Granjazul, With participation from • Carlos Borjes, Managing Director • Roberto Prata, Commercial Director • Durwin Orozco, Suppy Chain Director • Mario Galindo, Planning Director Creative Direction Omar Rodríguez
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Granjazul
F
or more than 50 years,
production plants and distribution
Granjazul has contributed
centers around central and southern
to the wellbeing and
Guatemala. The company’s operations
development of Guatemala
and facilities are certified under global
by delivering the best nutritional
quality and safety standards, including
solutions to every Guatemalan family,
FSSC 22000 and HACCP since 2010.
through the production and sale of
Granjazul is also the first company
eggs and egg derivatives with top
in Guatemala to receive the Animal
worldwide quality.
Welfare certification, endorsed by
Granjazul is part of a group of companies comprising an integrated business operation with a focus on
Kosher-certified, both since 2020.
the best products for the country.
THE KIND OF LEADERSHIP DEVELOPED BY LONG TENURES IN THE COMPANY
We began with INAVISA - Cintazul
Granjazul is led by José Manuel
Genética, where the dream began
Segovia, better known as Mel Segovia,
to come to life and where pullets are
CEO for Granjazul, with more than
born. This company is currently in
30 years in the company. Segovia
charge of breeding and relies on its
graduated as an industrial engineer
own facilities. When pullets are born,
from the Rafael Landívar University,
these are moved to La Cría, the place
and afterwards earned a Master’s in
where these are taken care of during
Innovation from the Pontifical Catholic
16 weeks, just before they begin to
University of Chile.
sustainability and the goal to deliver
lay any eggs. Granjazul operates from different
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United Egg Producers, and also is
Mel has been named to different boards of directors and taken part
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“
Professionalization enables the process’ evolution,
“
providing value to the company through specialized resources, clear strategies and efficiently executed plans - José Manuel Segovia, CEO for Granjazul
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Granjazul
in startups for different services and
to the company through specialized
products projects. Mel is supported
resources, creating clear strategies
by his key collaborators, who boast
and efficiently accomplished plans,”
wide experience and postgraduate
Segovia commented.
studies within business administration, finance, marketing, exports, industrial engineering and poultry enterprises,
A COMPLETE OPERATION GROWING ITS SEGMENT PORTFOLIO
among other activities.
Through time, Granjazul has grown
“Professionalization enables the process’ evolution, providing value
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its divisions and business units until this day, finally comprising a complete
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operation. Also, the company’s
• The Plus division delivers
resources have been instrumental in
whole eggs and egg products to
new ventures, besides working around
supermarkets which are enriched
poultry and derivatives, mostly. The
with selenium, iron, A and D
company’s main business units and
vitamins. The Plus line of products
divisions are:
are delivered within Guatemala City.
• Egg Solutions. This division is
• Liquid pasteurized eggs. This
in charge of supplying whole
division offers whole eggs, egg
eggs and egg products to bakeries,
whites and liquid yolks for the
patisseries and restaurants, among
Solutions and Plus markets; this
other businesses. This division is
division was created in 2012.
also available in El Salvador.
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FOR MYCOPLASMA CONTROL
(Tilvalosina*)
SUPERIOR TO OTHER ANTIBIOTICS Quality. (Guaranteed concentration and stability).
Safety. (Environment, animals, human).
Effectiveness. (Enhanced pharmacodynamics, cost-effective treatment). *ECO Animal Health UK original research and development.
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• The Massive Channel serves small
phases. This is the longest-running
retailers through its own presale and
and most-experienced division in
distribution fleet.
the company, running since 1953.
• Livestock products compete in the
• Innovation is also part of Cintazul,
market under the Cintazul brand of
which provides Pelleted Feed,
balanced nutrition, delivering special
its newest business units, which
formulas for hens, other poultry,
began operations in 2020. Cintazul’s
dairy cattle, livestock for feed,
balanced feed facility is certified
goats and pigs in their pre-
under ISO 9001-2015 standards.
beginning, beginning and ending
Granjazul relies on technology from production to delivery - José Manuel Segovia, CEO for Granjazul
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Granjazul
• With El Paraíso, running through
for the hands working on
more than 12 years now, the
Guatemalan soil.
company displays a clear example
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of circular economy, offering 100%
TECH-DRIVEN OPERATION
organic fertilizer. This division is
OPTIMIZATION
proudly certified under the BCS
Since its beginning, Granjazul has
OKO Garantie for its Enmienda
bet on tech investments which have
Agrícola Premium product. El
resulted in a positive impact on
Paraíso also offers a quality product
production since the 1976 deployment
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of an automated system for poultry
egg, the automation process won’t
production, through the egg grading
stop until after the egg has been
system in operation in 1997, to the
packaged, not without going through
construction of specialized facilities
a washing and sanitizing process and
for pullet breeding in 2015.
passing under UV light to obliterate
From laying hen genetics
any kind of bacterium in the shell. The
there’s tech support in incubation
system also has automatic detectors,
and automated vaccination.
able to evaluate and discard defective
Productionwise, once a hen lays an
eggs with cracks and dirty shells.
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Packaging is also automated,
Every department involved in
either for a 30-count carton or
management processes counts
for transparent packaging en route
with digitization and automation
to supermarkets.
procedures which have resulted
The Cintazul facility also runs under
in reducing paper use.
a cutting-edge automation scheme, where there’s a productive process for every formula. For the organic fertilizer segment, El Paraíso acquired latestgeneration machinery for chicken
COMMITTED SUPPLIERS AT EVERY LEVEL Granjazul’s supply chain is comprised by local and international suppliers
manure composting, which
which share quality and punctuality
reduces time.
as their main traits.
“Granjazul relies on technology
Procurement of quality corn and
from pullet production to product
soybeans is essential for business,
delivery in its final destination,”
besides acquiring these goods from
the executive said.
certified suppliers. Granjazul works with Hendrix
OPEN TO INNOVATION
Genetics, guaranteeing the highest
Besides different technologies
standards globally for the birds’
implemented along productive
genetic development.
processes, Granjazul has also
It must be noted that delivering
brought analytics and business
every product in a timely fashion is
intelligence resources able to
essential to the wellbeing of assets
provide support and optimize
such as hens, for which food and
decision-making in every area.
other requirements are vital.
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Granjazul
Suppliers sign a social responsibility commitment,
where they agree to comply with safety, occupational health and anti-corruption practices - José Manuel Segovia, CEO for Granjazul
Agreements established with
which has delivered progress on
suppliers are aligned with food safety
different fronts; among them, the
and sustainability. This is guaranteed
creation of a compliance standard on
by the company’s supplier evaluation
behalf of suppliers.
and tracking programs, where any gap
“Suppliers sign a social
in the quality and safety standards
responsibility commitment where
required by the company is detected
they agree to comply with fair
and solutioned.
safety, occupational health and
In 2021, Granjazul finished the setup anti-corruption practices in their of a project that focuses every part of its business into circular economy,
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organization,” Segovia added.
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Granjazul Plus SUSTAINABILITY: AN INWARD
water usage
AND OUTWARD COMMITMENT
• Sustainable procurement
Granjazul’s commitment to increase
• Loss recovery
sustainability groups different aspects
• Alignment to UN’s Global Pact
within the company:
• Corporate Social Responsibility • Circular economy
• Waste recollection and sorting • Wastewater treatment • Savings in electricity and
Among the different initiatives on behalf of Granjazul with the purpose
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Granjazul
of emphasizing a positive impact
through the Granjazul Plus egg
in its surrounding communities, the
product line, which is currently the
company has worked out different
second best project in the Health/
projects along with Old Surfer, an
Human Development category,
agency of change with a global
achieved in April 2022.
vision connecting sustainability
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Granjazul is fully involved in the
with business and consumers. This
child malnutrition problem suffered in
organization has taken part in internal
Guatemala, where -according to data
and external projects, one of these
provided by the UN- one of every two
was recognized in 2021 as one of the
children under five years old suffers
three best sustainability projects in
from malnutrition. Granjazul developed
Latin America in the health category,
an enriched variety of egg to face this
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problem: Granjazul PLUS. In the city of Amatitlan, Granjazul is involved with a women’s soccer team, which became the first sustainable women’s team in Guatemala and Latin America, working along with nutritionists from the University of the Valley of Guatemala, which contributes to the team relying on a nutritional preparation of the same kind that male professional teams receive. It must be pointed
empowerment and self-managing
out that this program extends to the
culture, obtaining the best from a
players’ families and communities.
family-run business and a corporation.
HUMAN RESOURCES: THE GRANJAZUL CULTURE Goals set by Granjazul are related to
BRIGHT LIGHTS AHEAD
the market, its surroundings and the
increase drastically, Granjazul fulfills
needs and possibilities of these. The
its commitment to everyday goals
Granjazul culture was created from
such as catering for its clients and
its founders’ values and from the
strategic partners through the best
company’s purpose. The commitment
possible service, striving to deliver
from stakeholders, leaders and staff,
the best results for stakeholders
favors this culture.
and partners, keeping the same,
The company has defined an
In the face of a market in which costs
outstanding quality.
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Leader in Animal Health and Nutrition products with
28 years of experience
PBX: +(502) 2374-6400
+(502) 5805-5933 Calzada La Paz, 0 calle 23-13, Zona 17, Centro de Negocios La Paz # 107, Guatemala
ventas@genetica.com.gt
Genética, S.A. “Para una mejor Generación”
www.genetica.com.gt
Specialized in poultry equipment Best performance Project support Customer service
brand The value of a s ar ye 35 with try ul po in innovating
Polígono Morea Norte, Calle C - Nº 2 • 31191 Beriáin, Navarra (Spain) +34 948 368 301 • contact@zucami.com • www.zucami.com
GROWING UP TOGETHER Dominican Republic
Panama Panama city
Peru
CONTACT US +52 999 452 4719
andres.alvarez@molpack.net
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“It’s about our clients’ satisfaction through service
FOUNDED:
1969
agreements aligned to a strategy transformed into facts, achieving
INDUSTRY:
FOOD & DRINK
world-class continual
CONTACT:
improvement in every
jsegovia@granjazul.com www.granjazul.com/#lahuev
stage of the supply chain,” finalized Mel Segovia, CEO for Granjazul.
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www.granjazul.com/#lahuev
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