GROWING
WITH INNOVATION AND TECHNOLOGY THROUGHOUT THE REGION Produced by Jassen Pintado Interviewee Fabio Di Giammarco, Presidente para LATAM en Puratos Creative Direction Omar Rodríguez
Special Edition | F o o d & D r i n k
Puratos’ organization and efforts in Latin America have provided its different territories with the necessary resources to grow and become the leader in its specialty
S
ince its creation over a
Puratos’ presence in Latin America
century ago, Puratos has
began more than four decades ago,
evolved from its initial
backed by a solid portfolio, enabling
father and son operation
the company to become stronger in
to become a worldwide
the region.
giant, a leader in the food industry,
“When I joined Puratos I was
specializing in bakery, patisserie, and
fortunate to find a profitable and
chocolate. It is currently present in 81
growing business”, declared Fabio
countries with 65 production facilities
Di Giammarco, President for LATAM
and 93 innovation centers operated by at Puratos. more than 9,000 workers.
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Puratos
Manifesto 2022
CLEAR OBJECTIVES BEING ACCOMPLISHED Di Giammarco has over three decades of career in the beverage and food industry. He was initially skilled in Communication, a very different field,
stands out, as well as certifications as Member of the Board of Directors, thus contributing to innovation processes in small companies. His experience in six different
but related to most industries in many
countries has also provided him with
ways. This fact was key to making
important learning knowledge and
clear every objective to be fulfilled
adaptation to different cultures.
by the company. He also completed some postgraduate studies and
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update courses, among which an MBA
May 2022
“My greatest recognition is the profitable growth of companies and
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When I joined Puratos I was fortunate to find a profitable and growing business - Fabio Di Giammarco, President for LATAM at Puratos
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Puratos
people who manage to develop and
value, besides technologies that
improve thanks to good results”, the
allow its customers to improve the
executive commented.
quality, texture, and flavor of their
LEADERSHIP IN GASTRONOMIC SPECIALTIES Puratos’ worldwide leadership spreads through three main divisions: • Regarding Bakery, the company offers ingredients with an added
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bread offer. • Its Patisserie portfolio includes vegetable creams, fruit filling, premixtures, and other products. • Puratos offers distinguishable
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Chocolate products within
strategy allows it to offer the best
a sustainable operation
solutions to consumers, bakers,
alongside farmers from the
pastry chefs, chocolatiers, industries,
producing countries.
and semi-industries that produce and commercialize bakery, patisserie, and
Moreover, Puratos supports the bakery, patisserie, and chocolate
chocolate products. We seek to increase its positive
industries as it has the skills and
impact at a global level through
technology to develop customized
innovative food solutions that foster
products worldwide. Its multichannel
health and well-being, as well as for
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Puratos
companies, customers, people, and the planet to keep on progressing towards a promising future. PRODUCTS AND SOLUTIONS THAT MAKE A DIFFERENCE With innovation as a global hallmark, this feature joins virtually the entire process, from product development to the final taste, thus achieving unique results, which differentiates Puratos from the competition. Puratos offers enhancers that provide a greater bread quality. Another renowned product is their patisserie premixtures, useful for making all types of puddings, cakes, and tarts, as well as their custard creams for millefeuille-like desserts. The development of a vegetable creams portfolio (“vegetable origin”) came up from new consumption trends, besides a wider variety of sugar-free or sugar-reduced products, and adding more fruit. Puratos also offers a great variety of
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leaven and sourdough with different
Each one of these areas is run by
flavor profiles, besides a solid portfolio leaders who make sure that principles of enzyme modules that produce
such as encouraging dialog, sharing
improved crunchiness, aroma, and
the best practices, and establishing
freshness for its bread offer.
a collaboration network with different
GROWING STRENGTH IN THE REGION Under Di Giammarco’s leadership,
countries continue being carried out. Geographic coverage has spread through important efforts such as
Puratos has been subject to a
distributors’ strengthening in Brazil, a
reorganization in Latin America with
significant investment in commercial
four main geographical areas:
resources in Central America̶, as well as a series of acquisitions
• Brazil
projecting a profitable operation.
• Colombia
This way, since December 2021
• Southern Cone
Puratos owns 100% of the shares of
• North Latin America
its operations in Colombia, Ecuador,
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Puratos
A great part of our investment is allocated towards developing the best solutions for our customers - Fabio Di Giammarco, President for LATAM at Puratos
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May 2022
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and the Dominican Republic, which were previously operated by local partners. Besides totally controlling the operation, the local structure has been increased more than twice over, thus establishing direct contact with customers. “2021 was an important year regarding the execution of our strategy. Achieving our independence was an important step for the ambition of growth in the region”, highlighted Di Giammarco. CLEAR STRATEGIES TO ACHIEVE GOALS Different key factors have allowed Puratos to grow and take control of its operations in Latin America. Besides promoting innovation in
by combining the latest digital technologies with artificial intelligence techniques. Currently, the solutions the company offers are more and more aimed at providing products and ingredients enabling customers
all the countries, Puratos’ portfolio
to offer healthy, sustainable, and
in the region has evolved according
differentiated products.
to the market trends found through
Regarding production, the whole
Taste Tomorrow, the world’s largest
region has been subject to important
ecosystem for understanding
investments. The nine factories in
consumers, which monitors trends
Latin America have been modernized
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Puratos
and equipped with new technologies, among them the installation of automation mechanisms in different processes and the optimization of its supply chain network, making it possible to offer more products to more customers efficiently at a competitive price. “A great part of our investment is allocated towards developing the best solutions for our customers”, the executive remarked. SUSTAINABILITY AS A PRIORITY Within the food industry, not only is Puratos a global leader in culinary specialties and desserts but it is also a leader in its commitment to achieving carbon neutrality, a goal set for 2025. Among the efforts to achieve this goal the company has a priority on energy self-generation through solar panels in Chile, Colombia, Costa Rica, and Uruguay; the obtention of energy from renewable sources in Brazil and
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Chile; the operation of a CO₂-free
their business. For each kilogram of
manufacturing plant also in Brazil;
Belcolade Cacao-Trace that is sold,
and the installation of sewage
a fraction of the generated value
treatment in Brazil, Chile, Colombia,
goes back to the farmer, contributing
Costa Rica, and Peru.
to their business.
Regarding its value chain,
“We have been in this business
Puratos created the Cacao-Trace
for over one hundred years. We are
program, which establishes different
determined to play an important
collaboration ties with cocoa farmers,
role so it can go on for the next one
thus allowing them to improve their
hundred”, pointed out Di Giammarco.
offer and generate a greater value for
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Puratos
We have been in this business for over one hundred years. We are determined to play an important role so it can go on for the next one hundred - Fabio Di Giammarco, President for LATAM at Puratos
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Special Edition | F o o d & D r i n k
PROMOTING GROWTH 2022 has been an important year for Puratos, having seen the first steps towards a growth phase in the whole territory. Particularly, the Southern Cone division is experiencing this growth rapidly, from which we could highlight the success of the operation in Chile and the current growth in Argentina, where Puratos products reach more customers thanks to an important distributors network and an aggressive development of new business. “2022 means growth for Puratos
FOUNDED:
1919 INDUSTRY:
Alimentos y Bebidas CONTACT: www.puratos.com FDiGiammarco@puratos.com
and, especially, for our customers”, concluded Fabio Di Giammarco, President for LATAM at Puratos.
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www.puratos.com FDiGiammarco@puratos.com
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