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Social Media Guidelines Social Media Naming Guidelines To maintain global brand consistency, please follow the naming guidelines to create a social media group. Naming Rule: XO-(Region) For example, the United States XO social media group will be named as XO-US. Profile Picture The profile picture should be the logo of XO and meet the brand guidelines. Any unapproved variation is forbidden. Cover Photo The cover photo may vary depending on different marketing campaigns, events or seasonal product focus. Other than those occasions, it should feature XO branded materials like the examples on the following page.
