Between us 37

Q U A R T E R LY

I N - H O U S E

M A G A Z I N E

O F

H T

G R O U P

j U LY

2 0 1 6

INSIDE...

July

2016,

volume

no.

37

COVER STORY 04 HT Media STealS THe SHow Profitably & Preferably 12 one india alliance Collaborating Successfully 14 enabling and TranSforMing liveS Our Corporate Social Responsibility 18 enHancing eMployabiliTy, SkillS and coMpeTencieS The BRIDGE School of Management

fEaTuRES 20 STarS in THe ciTy Glitteratti light up Delhi

REgulaRS 16 coffee wi wiTH THe leader R. Sukumar – Editor Mint 24 inTerview wiTH THe leader Harshad Jain – CEO Fever 27 newS froM THe HT world Various events in the last quarter at HT locations 39 newS froM THe HinduSTan Update From The Hindi Jagat 55 carToon India’s Chances to Win in Rio

REwaRDS & RECOgNITION 35 reward & recogniTion It’s time to honour talent at HT TEaM BEHIND

design @ PealiDezine; english editorial: Arti Singh; Hindi editorial: Sudhanshu Srivastava, Rakesh Taneja, Ashok Kushwaha & Team; S SiTc: HT City Team; cartoon: Jayanto Bannerjee; Hr: Ashima Deepak Kaul; pre-production: Sudhir Wadhwa & Team; production: Noida Press

CEO’S message

Innovation, Efficiency & Values Innovation is key to our staying ahead of the game and emerging as winners, loved and respected by our customers... Much more needs to be achieved with much less

A

fter a successful FY 2015-16, driven by our continual commitment to dream big, innovate and improve our productivity, we are facing strong head winds in this financial year. In Q1 itself, the print industry revenue has declined by 20%. In order to achieve our plans we will have to make innovative, procedural and structural changes as we face a difficult, competitive external environment and global economic challenges that have a direct impact on our business. We need to work harder and more efficiently to meet our plans.

One key requisite to overcoming the changing, challenging times we operate in and emerge successful, is to think innovatively.

Innovation is key to our staying ahead of the game and emerging as winners, loved and respected by our customers. We should strive to look at more effectual and efficient ways to operate without compromising on the high standards we have set. Much more needs to be achieved with much less. Material, people and asset productivity is the way forward, and we must start measuring it with a greater degree of focus. We have partnered with the Boston Consulting Group to help us find ways and means to become a leaner and more efficient company. Additionally, I urge start-ups and new businesses in the company to hasten their journey toward coming up to speed.

Our mainline businesses are stretched, so our newer enterprises must strive harder and take on higher targets to deliver this year.

Our annual event, ‘Star Awards’ that recognizes and rewards those that go the extra mile and excel in performance, is scheduled for November. If you haven’t made it to the list this time, please do push

yourself harder to better your performance and rise to the peak. Your ascent is directly related to the rise of the company. We need each one of you to give your best at work in pioneering ways, every day, in every division, and every location of the company.

I’d like to acknowledge Sanjoy Narayan’s contribution at HT, during which he successfully led our digital transformational journey. Let’s all welcome Bobby Ghosh, Editor-in-Chief of HT Digital Streams, our new content creation and management entity. Bobby has over 30 years of journalistic experience across major media houses internationally and in India. In him, we have a highly regarded, experienced editor who will lead us through our onward digital journey and the next phase of growth.

All our metro city radio stations are now operational and in a month’s time radio listeners in key cities of UP, will be able to enjoy our unique programming and music. This gives us a truly pan-India radio business and we now have a real opportunity to leverage print and radio synergies to drive revenues.

Underlying our decade long transformational journey and achievements have been our 5 core values: People Centric, Continuous self-renewal, Courage, Responsibility and Empowerment.

These values are our true differentiators and we must always keep them in the forefront while doing business and dealing with our key stakeholders, particularly our customers and colleagues.

Thank you for your commitment to continually improving your work. I look forward to seeing your increased focus on innovation, efficiency and effectiveness, while making our values the cornerstone of all that we do.

In order to achieve our plans we will have to make innovative, procedural and structural changes...

Between Us | july 2016 | 03

Cover Story

HT Media Steals The Show Profitably & Preferably The plethora of events underscores HT media’s commitment to become a holistic media house—informative, educational, supportive and entertaining

H

T media has made prodigious progress in hosting events that have, not just helped strengthen the brand name and brought it closer, in interesting and innovative ways, to our readers, partners and stakeholders, but also capitalized on making these a revenue generating stream for the company. Over a relatively short span of time, they have qualitatively and quantitatively grown to become some of the most coveted and highly regarded events hosted by any corporate.

The plethora of events that cater to the proclivities and sensibilities of diverse people with varied interests underscores HT media’s commitment to become a holistic media house—informative, educational, supportive and entertaining. Our vision and focus to provide our readers all of these

1

16 | July 2016 | Between Us

2

through varied formats, including events, has resulted in not just the participants, our partners and readers benefitting, but has added to the coffers of our company.

Here, we have tried to share with you the highlights of the events we host, their phenomenal growth and outreach that has helped push forward and strengthen our brand, and how we are building, step by event, to become the voice and face of the country’s most preferred media house.

Hindustan Times Most Stylish: Rewarding and Entertaining One of HT’s most popular and widely attended, high-profile, one-of-its-kind, event is the Hindustan Times Most

3

5

Stylish event that celebrates style, and awards style icons from the fields of fashion, business, politics, lifestyle, theatre, music, sports, television and Bollywood. In its 5th year of hosting, the event saw in attendance film stalwarts and icons, Rekha and Amitabh Bachchan, current heartthrobs Shahrukh Khan and Ranveer Singh, leading ladies and fast-rising stars, Katrina Kaif and Alia Bhatt, and several other famous personalities—albeit, the who’s who from the industry. The event, the flagship property of HT Café, garnered the highest revenue generation since its inception, underscoring HT Café’s strength and dominance in the space of Entertainment, Lifestyle and Bollywood. In addition to making money, the event is now recognized as a platform for the HT brand to interact with the global influencers and build relationships and vis-a-versa.

Over time, ‘Hindustan Times Most Stylish’ has evolved, through the consistent efforts of the team’s innovative determination, to become one of the most attractive and vibrant events for brands to advertise through. This has greatly helped boost revenues for the company. The changes were also done keeping in mind the brand stature. In the last one asyear, there’s been an as 4 tounding 87% revenue growth.

In 2015, HT Most Stylish garevent had gar nered enough traction to be considered a significant event. Close co-ordination with the editorial teams has resulted in increased coverage and space for sponsors through slugs Customand strip ads. Custom ized content for brands has also inbeen created in terviews with and

6 1. Kanika Kapoor 2. Shahrukh Khan 3. Alia Bhatt 4. Ranveer Singh with Anil Kapoor 5. Amitabh Bachchan Receiving the Hindustan Times Most Stylish Award 6. Sonam Kapoor with Katrina Kaif at the event

bytes from celebrities. Marketing campaigns saw an overall quantum increase through more advertisements, radio spots, out-door hoardings and in the digital media space, growing the sponsors reach and presence manifold. Our television partnerships also grew with CNBCTV 18 and CNN-IBN joining hands, further increasing our sponsors’ visibility.

The event was used to optimize sponsors’ brands and integration in several ways--by conspicuously displayed branding on the red carpet, video looping and sponsor moments, when sponsor officials presented awards, some of which were named after them. The stature and positioning of the event also got elevated with Karan Johar hosting the event.

That worked well and helped close several sponsorship deals and also speaks volumes of how seriously the Bollywood fraternity is now viewing our annual offering.

Our vision and focus… has resulted in not just the participants, our partners and readers benefitting, but has added to the coffers of our company Between Us | July 2016 | 05

Cover Story 2

1. Childrens play cricket at Dilip Venserkar's academy at Churchgate on NO TV DAY in Mumbai

3

2. Cyclothon from bandra lower parel during HT NO TV DAY in mumbai 3. Arts and crafts workshop - Oberoi Mall, Goregaon, in Mumbai

1

4. Ustad Amjad Ali Khan, Ayaan Ali Khan, Amaan Ali Khan performs during Hindustan Times Kala Ghoda Festival 2016 5. Sonakshi Sinha surprise visit during Kala Ghoda Arts Festival 6. Girls see an art installation at Kala Ghoda Art Festival 7&8. Mumbaikars enjoy Kala Ghoda Art Festival 2016

This year, the event opened its doors and people were invited through contests run by our sponsors. This ensured their active engagement and commitment to the event’s success. The phenomenal success of the event and its’ broadened appeal and outreach encouraged us to rethink its positioning, and this year, we have changed the name of the event from ‘Mumbai’s Most Stylish’ to ‘Hindustan Times Most Stylish.’

No TV Day As difficult a concept to sell during these times when most people expend their free time relaxing in front a television, or other kinds of screens, the ‘No TV Day’ was started with the intention of doing just that--bringing about a change in the lifestyle of Mumbaikers. The aim was to push people to switch off their television sets, mobile phones, laptops and all other gadgets and spend some quality time with friends and loved ones out of their homes and engage with the city and the community.

06 | July 2016 | Between Us

On No TV day, to encourage people to switch off virtually, we organized multiple activities across Mumbai starting early morning until well into the night. Last month, in an attempt to broaden our base and create more oppor opportunities for sponsorships, the event was tweaked and converted into a 3-day, the ‘No TV Day Weekend Fest.’ For enticement, food, music, health & fitness, theatre, outdoor orga activities and heritage visits were organized. To widen the sponsorship net, each vertical ben was sold separately. That allowed for a double benefit-- a presenting and powered by sponsors for the overall event and then both by sponsors for each gen event. The recalibration upped the revenue generation significantly and, since 2014, we have recorded a 65% growth.

In December last year, in a bid to reach out to hitherto untapped opportunities, another 2-day edition of 'No TV Day' was organized around the theme of Health & Fitness-Zambhala. The event promotion was am amplified with celebrity integrations from Shilpa Shetty to Imran Khan. The over over-

4

8

all effort helped generate handsome revenues, close of half of our annual bottom line.

Kala Ghoda Arts Festival In its 17th year of running, ‘Kala Ghoda Arts Festival,’ is one of the oldest and biggest arts festival in Asia, with several categories of arts, food, cinema, workshops, urban design and architecture and heritage walks. This year, breaking all previous records, the festival attracted over 150,000 people who attended more than 600 events spread over 12 days. In close co-ordination with the Kala Ghoda Association and our editorial team, we were able to create several opportunities for sponsors through on-ground, print and celebrity integrations with sponsor brands, magnifying the entire event. The marketing campaign spread across print, outdoor, digital and radio for 14 days garnered extensive coverage for the event and our sponsors. Our digital campaign generated many opportunities for sponsors through contests and exclusive giveaways. We partnered with 20 sponsors and our revenue generation was very appreciable.

5

7

6

Mint events - Igniting conversations with leaders Mint organizes several premi premium business conferences that attract some of India’s most au authoritative and influential voic voices debating and discussing criti critical issues pertaining to various sectors. Given the importance and calibre of their guests, Mint events have carved out a special niche audience that is increasingly appreciating their proceedings. Not only does Mint bring together and create a forum for the industry leaders, entrepreneurs and policy makers to discuss critical issues of different sectors, but also elucidates the solutions for them and charts the road map for future.

In addition to making money, the event is now recognized as a platform for the HT brand to interact with the global influencers and build relationships and vis-a-versa Between Us | July 2016 | 07

Cover Story

1

1. Youth Nexus

2

2. Donna Karan, American Fashion Designer 3. R Sukumar, Editor, Mint in conversation with John T. Chambers, Executive Chairman, Cisco Systems Inc.

5

4. Arundhati Bhattacharya, Chairman, State Bank of India; Chanda Kochhar, MD and CEO, ICICI Bank Aditya Puri, MD, HDFC Bank Shikha Sharma, MD and CEO, Axis Bank Sunil Kaushal, Regional Chief Exc., India & South Asia, Standard Chartered Bank Moderator: Tamal Bandyopadhyay, consulting editor, Mint 5. India Science Festival

3

4

16 | July 2016 | Between Us

In the last couple of years, the growth story for Mint events has been phenomenal. The special focus on revenues and branding has generated tremendous growth. Mint hosted over 15 events catering to manifold sectors throughout the year. Mint events offer lucrative opportunities for sponsors to gain appreciable mileage and amplification.

• Big Bang Events: These are high impact events that benchmark international events in terms of execution, speakers and content. Led by industry luminaries, they help boost the brand and revenues. Media amplification underscores the benefits for all stakeholders.

Some of these events include: • Mint Annual Banking Conclave – a high powered banking conference featuring some of the biggest names from the Indian banking industry.

• Emtech India-An iconic technology conference organized by Mint in collaboration with MIT Technology Review, Emtech India 2016 was much acclaimed and lauded by global technology leaders such John Chambers, Executive chairman, CISCO, Jack Hilary, Chairman, Samba Energy and many more.

• Mint Luxury Conference: a star-studded conference attended by fashion curators, trend-setters and various celebrities. This year, with Calvin Klein and Donna Karan participating as speakers, the event got better in its grandiose.

• Industry Events: These events cater to various industries converge policymakers, consultants and industry experts on a common platform. Ministers often grace these events and brainstorm with decision-makers from various firms on burning issues of their respective sectors.

• Mint Connect Events: A business responsive event model that caters to identified revenue generation needs, Mint Connect events have flexibility in terms of the format and speakers. These events are led by the media marketing and events team and explore various conventional as well as unconventional event formats.

Fever entertainment: Reaching out to the Young Connecting with the youth is the key driver for Fever events and they reach out to students in entertaining, educational ways.

HT City Youth Nexus The HT City Youth Nexus, an

eleven-year-old annual event, has grown incrementally to become the biggest college cultural festival in Delhi/NCR. Popularly known as ‘Baap of All College Fests,’ the event reaches out to over 150,000 college students, around 40 colleges, who participate in this month-long extravaganza of fun, creativity and talent. The fest invites entries across various categories including dance, fashion and rock band.

The finale encompasses star performances from celebrities like Honey Singh, DJ Suketu and Ankit Tiwari. This event has, since the start, been generating revenue with tremendous potential for growth, with our sponsors getting huge exposure to India’s youth.

The Indian Science Festival conceptualThe Indian Science Festival was conceptual ized on one simple principle that ‘Science is in everything’ and sought to provide children and parents an enriching exex perience of Science. The festival fo focuses on the, generally unexplored, practical side of Science. Our endeavendeav our, greatly appreciated by schools, children and parents as innovainnova tive, encouraged us to launch the second edition that was attended by over 8000 school children and 6000 families. The great response has invigorated the team to make the 3rd edition a multi-city, 5 day event to further enhance the experience of our visivisi tors through the unique activities that hap happen at the festival. This year the festival, in addition to Delhi, will also be hosted in Chandigarh.

Between Us | July 2016 | 09

Cover Story

2

1. Rajnath Singh at Hindustan Shikhar Samagam

3

2. Nitin Gadkari at Hindustan Shikhar Smagam 3. Virendra Sehwag with BCCI Vice president Rajeev Shukla and Gautam Gambhir during Hindustan Shikhar Samagam

1

4. Actress Shabana Azmi and film writer Javed Akhtar during Hindustan Samagam 5. Hindustan Olympiad 6&7. Hindustan Education Fair 8. Author Amish Tripathi addressing the audience during Hindustan Shikhar Samagam 9. Actress Kangana Ranaut and actor Irfan Khan during Hindustan Samagam

Hindustan: A conclave for serious discussions and heightening sponsor opportunities Creating a niche for Hindi readers, Hindustan believes discussions around important issues in India is important. It also focuses on students seeking information about education.

Hindustan Shikhar Samagam The objective of ‘Hindustan Shikhar Samagam (conclave)’ (HSS) was two pronged—to elevate and increase the visibility of Hindustan, and to create a thought leadership platform to enable discussions among key decisionmakers and influencers around important issues impacting India.

Hosted in September 2015, in Lucknow, that has the largest number of Hindi readers, the theme of HSS was “Hindustan Ki Tarakki Ka Naya Daur” (The new phase in India’s progress). To increase its outreach and amplification, the event was broadcast live on a national news channel,

10 | July 2016 | Between Us

digital media (Twitter, Face-Book, live streaming on our own website) and on-ground, through live screens in cinema halls and malls. poli Twelve prominent leaders and influencers from politics, government, literature, sports and Bollywood actively participated in the conclave and the discussion forums.

The speakers included Akhilesh Yadav, CM, UP, who spoke about the developmental challenges and solutions for his state, Rajnath Singh, Union Home Minister, who shared his thoughts on pushing India toward its growth and development path, Nitin Gadkari, Union Minister for Infrastructure, who emphasised the need to develop infra infrastructure , imperative to India’s growth story, Smriti Irani, Union HRD Minister, who underscored the need to provide world class education for India’s re youth and Amish Tripathi, author, who reminded us of the relevance of Rama and Krishna in modern India. Other key ce celebrities, including Shabana Azmi, Javed Akhtar, Kangana Ranaut, Irfan Khan, Virender Sehwag, Gautam Gambhir and Rajiv Shukla, spoke about how prog progress in their areas can bring about progress in India.

9

4

5

8

7

Clearly the creativity and outreach of our events has enhanced HT Media’s connectivity and visibility with our current and potential readers, who are being increasingly drawn to participate and witness our offerings High profile speakers and full attendance ensured above average TRPs, attracting over 79 million viewers. In addition, enthusiastic crowds gathered in front of our screens in the malls, more than met our expectations to increase Hindustan’s visibility. The event was also extensively covered by all newspapers. In spite of its inaugural year, HSS attracted 17 sponsors across categories. A post track study concluded that the event moved Hindustan’s perception needle significantly on trust, contemporary and ‘happening,’ clearly validating the brand’s elevated role in our reader’s lives.

Hindustan Olympiad and Education Fairs These are brand solution events designed to heighten response to our advertisers. Both were conceptualized to provide a thematic environment to our education category advertisers to deepen their engagement with their target audience, students, and provide valuable information.

Olympiads helps students assess their aptitude and Education Fairs provides them access to potential colleges and universities.

Clearly the creativity and outreach of our events has enhanced HT Media’s connectivity and visibility with our current and potential readers, who are being increasingly drawn to participate and witness our offerings. In keep keeping with our endeavour to be educational, supportive, informative and entertain entertaining, the bouquet is wide-ranging, from serious thought provoking, inspiring events, to recognition and awards, and to provide pure entertainment. Our visibility has made our events attractive for our sponsors, leading them to become revenue generating sources for the company.

That, for us, is the icing on the cake!

Between Us | July 2016 | 11

6

ONE INDIA ALLIANCE

One India Alliance: Collaborating Successfully One India Alliance is the market leader in several regions... Its overall readership is over 1.5X more than the 2nd largest competitor

O

ne India Alliance epitomises the success of the fundamental premise that collaboration and collective efforts benefit all allied partners. The idea itself is not new, but HT media has used the concept to dramatically change the media marketing and advertising space by joining hands with two other leading regional players, resulting in notably increasing the market share and revenue of all.

Four years ago, Rajiv Verma, our CEO, outlined his vision of bringing HT, the leading media house in Delhi, Ananda Bazaar Patrika, eastern India’s powerful media house and The Hindu, the largest circulating daily in southern India, together to collaborate on marketing and advertising initiatives. Our key competitor had a geographical advantage because of which it could offer better rates and packages, digital media was starting to nibble into the marketing budgets of corporates and with a slower economic growth rate, the challenges of growing our marketing revenue were increas-ing. A One India Alliance offered a solution that was advantageous for all three.

It took a year of rigorous work to set the alliance in motion, including extensive discussions and negotia-

12 | july 2016 | Between Us

tions. Once there was a committed buy-in of the concept at the leadership level, complicated, fool-proof, processes had to be established and a team that worked, not for one publication, but the alliance, had to be set up.

Mahesh Krishnan, Chief Revenue Officer believes that “a key factor for the success of One India Alliance has been the Management’s commitment to the cause.” The CEOs meet at least

once a quarter to review the progress and offer strategic inputs for further improving and strengthening the alliance. “Their strong belief and unflinching support has encouraged the teams to work hard and make remarkable progress.”

For the alliance to succeed and work seamlessly, key focus areas were required to be identified. Teams looked closely at all categories, analysed their potential, and narrowed in on 3 key sectors that offered the maximum common advantage to the alliance partners—FMCG, a leading category for print media, e-commerce, one of the fastest growing sectors in serIndia, and banking and financial ser vices. All of these had lucrative marnaketing budgets and required a na tionally visible footprint. Elaborating chooson the strategy adopted while choos ing the companies, Mahesh said, “We acwent after the low market share ac counts and converged on a win-win situation.”

To supplement the efforts of marketthe team to acquire the market ing accounts of companies from these sectors, well-known media marketing agencies were also contacted. A leading agency, excited about the idea and convinced conof is saleability, picked up on the con aggrescept and started pitching it aggres

sively to corporates. The combination of teamwork and agency pitches has pro-duced phenomenal results.

One India Alliance currently operates in the print media space that attracts 38% of advertising spends of companies, a very close second to television (39%). The remaining spend is shared among digital marketing (12%), outdoors, (6%) radio (4%) and cinema (1%). The attraction for reaching potential customers through the print media is obvious, given the immediate buildup for the product through comprehensive messaging.

Additionally, print offers a clutter-free impact and stronger credibility as compared with other media. Underscoring these reasons is the fact that there are several customers who still cannot be reached through cable and satellite television.

The alliance offers several advantages to its customers, the chief among them being a single point of contact for advertising space bookings. This makes the process manageable and effortless for companies. In just four years, the market share of the alliance and competition has reversed from a 40:60 ratio, to the other way round. Today, the alliance has not only overtaken our nearest competition in terms of increasing the advertising share of corporates, but revenues have grown 140% CARG. That’s not all. With around 30 million readers, close of 1/5th of whom do not have access to cable and satel-

The alliance offers several advantages to its customers, the chief among them being a single point of contact for advertising space bookings lite television, One India Alliance is the market leader in several regions, including Delhi, eastern India, particularly West Bengal, in Bihar and Jharkhand, and in southern India, definitely Chennai. It is inching its

way up from 2nd position in Mumbai and Uttar Pradesh.

Its overall readership is over 1.5X more than the 2nd largest competitor, a significantly higher outreach and corpofootprint cover that corpo rates can no longer ignore.

To make its offer even cusmore attractive for its cus intomers, the alliance also in publicludes the vernacular publi cations of all three media houses, Hindustan, Ananda HinBazaar Patrika and The Hin du’s Tamil daily as part of its bouquet offering. This has added around half a million more readers and promises beto further widen the gap be tween the alliance and the next best competitor.

The demographic split of imOne Alliance readership im pressive, comprising 16.9 million higher quality read readers (NCCS A and B) and 13.1 million youth. These groups are key targets for FMCG, ecommerce and banking and service sector companies because of their spending capacity. This convergence of high quality readers and their spending capability has enriched the alliance’s offering substantially, and forced advertisers to gravitate toward them as the preferred space to showcase their offerings and products.

There’s no doubt that One India Alliance is off to a great start and poised for growth. In the end, as Mahesh succinctly put it, “This is literally the power of one—when people collaborate with a common vision, mission and aim, the sky’s the limit.”

Between Us | july 2016 | 13

CSR initiative

Enabling and Transforming Lives Enable villages in India to become self-sustaining and the key centre of the India development story place to make the greatest impact.

The CSR vision was defined: “Enable villages in India to become selfsustaining and the key centre of the India development story.” The mission: “To develop the best model village of India,” and set an example for others to emulate and replicate.

The foremost criteria for choosing the villages was that its inhabitants were invested and committed to improving their lives and the development of the village. Our role would be that of a catalyst and an enabler. Two villages– Lohvan and Gossna, in Raya Tehsil, Mathura District, matched our criteria, and we decided to partner with them. The villages collectively have around 2,250 households and a population close to 15,000.

The leadership team

photo: shutterstock

T

he belief and conviction of being a responsible corporate has been imbedded in HMVL’s (Hindustan Media Ventures Limited) philosophy for a very long time. In the past, however, HMVL channeled its CSR activities through various NGOs. That changed in early 2015, when our CEO, Rajeev Verma, and the leadership team decided to take ownership and responsibility of our CSR initiatives.

Convinced that changes had to be made where the most disadvantageous and marginalized live, the leadership team decided that villages, where basic amenities lacked, but the young population was becoming progressively aspirational and required a helping hand, afforded the

and top management made multiple visits to the villages and met with village officials and its people to understand their concerns, needs and pain points.

The conversations, and an assessment survey, revealed poor infrastructure with no access roads, lack of toilets or a sewage system, dismal drinking water quality and erratic electricity, completely absent in common areas. Also, in spite of numerous schools, meagre infrastructure lead to poor attendance. There was little awareness of and access to vocational education programs; health related services were woefully inadequate and women were dis-empowered, most of them denied basic education and with very few livelihood opportunities.

Once the residents identified areas requiring immediate interventions, HMVL encouraged the setting up of voluntary committees tasked with spearheading, supporting and helping in the implementation of each project. This ensured that

The village… inhabitants had to be invested and committed to improving their lives and to the development of the village

the resUlt & impact villagers took ownership and that the improvements were sustainable.

The first phase of our interventions concentrated on initiatives through which maximum villagers benefited.

These were setting up solar street light, upgrading the school infrastructure, organizing health check-up camps, setting up an RO plant, starting a cleanliness drive through community engagement and imparting basic skills training and knowledge to women.

Our Progress On All These, In One Year, Has Been Noteworthy • HMVL has got 100 street lights installed in both villages. This has not only enhanced security and eradicated the fear of moving outside homes in the dark, but has encouraged social activities and engagements..

• The infrastructure of 5 schools in both villages has been upgraded. In addition to cementing and painting the building and boundary walls, fans have been installed in classes and 205 seating benches, based on age groups, designed and placed. Separate toilets for girls and boys have been built, with newly dug bore-wells to provide water for the toilets and cleaning.

For recreation, play aids, including swings, have been installed. It is heartening to see the cheer, joy and unmistakable pride on the children’s faces as they walk into school and play on the swings! Attendance has also gone up dramatically.

• To identify the kinds of health and ailment issues the villagers face, a basic health camp, with specialized doctors, was organized in both villages. An astounding 1,200 people availed of this benefit in a single day.

It became evident that a significant number of issues were due to the drinking poor quality water.

Before and after impact of solar lights

Before and after impact of cleanliness drove

Before and after impact in schools

• This revelation required the urgent installation of an RO plant. With Eureka Forbes, HMVL has initiated the setting up of an RO plant that will provide villagers easy access to clean drinking water at a subsidized price. To ensure the villagers active participation, the price and maintenance of the RO plant is being guided by the village RO committee.

• With training and awareness exercises provided by us, the villagers volunteered to clean the village every weekend, including removing heaps of several years of unattended garbage. The village youth committee regularly conducts “Sunday ke Sunday” programs to clear one neighborhood, street or a drain.

• To kick-start our women empowerment program, we are imparting financial and skill training

to women to make them self–reliant and confident.

Imperative to the success of our CSR program has been, not just the visionary support from our leadership team, but their active involvement and commitment to making our villages a prime example of how sustainable, true partnerships can transform lives. Our editorial team has also supported our endeavours whenever we reached out to them.

What defines our CSR approach, as the well-known adage goes, is not giving the villagers fish, but teaching them fishing. The unique village committee-based model brings in accountability, ownership and community partnership in all initiatives. There’s minimal chance of regression, once the lessons, we hope to teach well, are learnt!

Between Us | july 2016 | 15

coffee with the leader

A Double Expresso Shot!

Sukumar’s… and Mint’s journey has been “interesting because we set very high standards for Indian journalism” that influenced the way other newsrooms started reporting stories

R

Sukumar, Editor, Mint, has had a long and distinguished career in journalism, having worked for some of India’s most renowned publications. So, this coffee session with him wasn’t going to be about soft, broad sweeping statements.

It’s not how his mind works. He’s a journalist!

He views things sceptically and questioningly.

This coffee was session was well-brewed and sprinkled with dashes of spice, sugar and salt.

One thing that clearly emerges from a conversation with Sukumar is his honest, fearless and unhedged style of communication.

He is unapologetic about his praise and his criticisms. The Mint team is familiar with the way he speaks. But when Sukumar was addressing a young and aspiring group of HT media people, his views were received with a bit of shock and awe.

The session was slow to take off, but when it did, the questions got bolder and, at one stage a youngster even differed with Sukumar’s perception of a particular ad campaign! This turnaround inspired restrained youngsters to speak up. That is remarkable trait in a leader. To speak your mind and encourage others to do so too.

Sukumar, a founding team member of Mint, joined HT Media in October 2006. The newspaper attracted the best media talent and set forth to establish the highest international journalistic standards. Sukumar’s and Mint’s journey has been “interesting because we set very new, high standards for Indian journalism,” that influenced

16 | July 2016 | Between Us

the way other newsrooms started reporting stories, both for print and online editions. He believes that those who seek to emulate Mint write much more balanced stories. Additionally, sponsored stories carry declarations—a trend Mint started. Mint was also the first newsroom in India to have a publicised code of conduct and a published style book.

On the business side, Mint hasn’t been as successful as it might have deemed, given both its high-quality, high-integrity content, as well as the fact that it is a bit of a “concept sale.” Sukumar acknowledges and appreciates the CEO’s and board’s understanding and progressive thinking in believing that journalism in much more than just profit.

“There is also a social purpose for doing what we do, and on those metrics, I think we have done reasonably well,” he explains. On the editorial side, Mint has won more international journalism awards than many mainstream newsrooms.

On the digital platform, Sukumar said, “It’s been an interesting and challenging journey.” Mint had no legacy, and was set up as an integrated newsroom.

Since then, Mint has experimented with the concept and garnered huge learnings, the foremost being that no one is clear on the business model for the digital platform. “We are working to arrive at the most viable commercial digital model,” Sukumar said. Fast developing technology has made apps and tablets redundant. Today, everyone is using their mobile phones. Appreciating the freedom to experiment, he said, “What

Sukumar in animated conversation with young, aspiring HT employees

I really like about this job is that, although we work as a unit within a larger company, there’s a lot of innovation and entrepreneurship that’s possible. You can try anything you want in HT Media without fear of failure.”

Sukumar’s benchmark for quality journalism is the UK edition of The Financial Times (FT).

He said Mint and FTs journey has been similar in terms of print and online editions. Although the subscription model is currently profitable for them, Sukumar believes it wouldn’t work in the future. Given that, Sukumar feels that if a model works today, it’s important to maximize one’s benefits from it.

Mint, which extensively used podcasts earlier, is returning to making podcasts. Inspired by the “oral histories” of Studs Terkel, the American author, historian, actor and broadcaster, Mint has, to commemorate 25 years of globalization, and record how peoples’ professional and personal lives have changed in the last quarter century, initiated a project to generate around 200 podcasts. They deal with how changes in India over the past 25 years have impacted and changed ordinary peoples’ lives – this is being done through interviews with folk from different walks of life. “Twenty years from now, our podcasts will be invaluable,” believes Sukumar, adding that this is what sets Mint apart from other media houses-- the vision to see the larger picture, not just chasing exclusives.

In response to a question on the future

What I really like about this job is that… a lot of innovation and entrepreneurship that’s possible.

You can try anything you want in HT Media without fear of failure

of news consumption, Sukumar said that brand dependence and loyalty are no longer relevant and that many people, particularly youngsters, get their news from their mobile phones and through digital media. Today, news is generated and shared as it happens by the minute and hour through various channels.

When asked about HT media’s policy of keeping editorial and marketing initiatives separate, Sukumar said the frame of reference for HT is still very print heavy, because, for the same effort, print can generate more revenue than digital media. Also, unlike print, that is predominantly advertisement driven, digital media relies on various creative combinations of branded and non-branded content that subtly marry the best of journalism with the best of advertising. “But it’s a learning process for us and our clients. We have creative, systemic and genetic challenges we need to overcome,” said Sukumar. Most importantly, he added, we need a team of young professionals who can do this well.

Sukumar has spearheaded Mint’s journey for close to a decade and he obviously loves his job. “One thing I like about this company,” he says, “is that it has its heart in the right place.” And with that heartbeat and the freedom to innovate, Mint’s on a roll. And after this session, Sukumar now has a bunch of youngsters who can reach out to him for direct answers and encouragement!

Between Us | July 2016 | 17

BRIDGE SCHOOL OF MANAGEMENT

Enhancing Employability, Skills and Competencies The Bridge School of Management… is the catalyst between Industry and Academia with the aim of providing the Industry with trained manpower (and) helping professionals do well...

T

and Academia with the aim of providing the Industry with trained manpower as well as helping professionals to do well in their corporate careers!

With this purpose, in October 2013, Bridge School launched a pilot cohort of the Post Graduate Program in Management in its Gurgaon and Noida Learning centres with a batch of 100 students from corporates like McKinsey Knowledge Centre, Pepsi, Schneider, Luminuous, Sapient, GSK Consumer, Perfetti and HT Media.

On offer was a blended course of online and face to face classes, best suited for the working professionals, conducted on week-ends and

delivered by adjunct Industry Faculty.

As any start-up should do, every month, Bridge reached out to engage with faculty, students and corporates from where it had sourced students, for feedback, learnings and ways to better the model. With a few corrections and tweaking that were done on the fly, Bridge decided to start sourcing individual self-paid students for the Post Graduate

photo: shutterstock

he concept behind setting up the Bridge School of Management was clearly to up the skills and competencies of working professionals in the corporate world, make them more productive, knowledgeable and help them become professionally more successful. It also sought to assist young people who didn’t have the requisite skills, knowledge and training and hone in their potential and become gainfully employable. Given the competitive commercial world, and the inability of companies to invest in in-house resources to accomplish this, the Bridge School of Management provided the perfect solution—to become the catalyst between Industry

18 | july 2016 | Between Us

30 months, it has a 400-member strong, professionally successful Alumni, across programs. Tuition Revenue grew 73% in April 2015-March 2016 over the previous year, and, at the current rate of progress, hopes to better these numbers this year.

Rajesh Puri, CEO Bridge reminisces: “As I look back at the last almost 4 years, when we had only a few ideas, weren’t very sure of what we wanted to do, and now see what we have created, it gives me immense happiness to look at the team we have been able to put together, and the tremendous

In less than 30 months, it has a 400-member strong, professionally successful Alumni, across programs satisfaction one gets when students appreciate the quality of education that we provide to them.”

Bridge students have done well in the Industry. Many have got promoted and have been given higher responsibilities in their organisations while some others have changed jobs, getting an average increase of close to 50% over their last drawn salaries. Several wellestablished companies have recruited Bridge students who are performing well.

Bridge continues to focus

on becoming the highest quality provider of post graduate education that aims to enhance skills and competencies of its students. Post just a year of operations, The Analytics India magazine, in the Analytics program, ranked Bridge as the 2nd Best program in North India and the 6th Best in All India.

To provide its students with quality inputs, Bridge invites stalwarts and thought leaders from the industry to address its student through events like the Bridge Briefing sessions.

Luminaries who have addressed the students include Nandan Nilekani, Dr Subir Gokarn, former Deputy Governor RBI and Dr Jagdish Sheth.

The success of these sessions has encouraged Bridge to consider making these monthly engagements.

Additionally, Bridge does a Hackathon event for hacking enthusiasts every two months, and also holds several evangelizing sessions at Delhi University colleges.

Bridge endeavours to become the best post graduate education provider and Rajesh believes that his team will “surprise us all by delivering to our stakeholders expectations faster and better than anyone else!”

photo: shutterstock

Program in Management for Working Professionals (PGPM-WP) program.

In March 2014, Bridge signed an exclusive academic collaboration with Northwestern University, Chicago, one of the top 10 universities in the US, to launch the Predictive Analytics Program. In July 2014, both programs got their first batch of selfpaid individual students.

Two years ago, Bridge conducted their first Net Promoter Score (NPS) survey as a dip-stick to check student feedback about its programs and services. Encouragingly, Bridge scored 47, among the highest in similar industries, for the PGPM-WP program. In 2015, they repeated the exercise for the Predictive Business Analytics program, where Bridge scored of 33, another high.

Last year, Bridge launched a program in Project Management in partnership with Northwestern University. This program has been very well received and highly appreciated by Corporates and individual students. Today, a significant number of Bridge’s clients have dedicated cohorts for their employees to participate in the Project Management program.

In March 2016, Bridge also launched a 1 year, with a 6 month industry internship, Post Graduate Program in Management program targeted specifically for the nonworking graduates or youngsters with around 2 years of work experience, who wish to make a career for themselves in the corporate world.

This, differentiated program, has got off to a promising start, with several aspiring young applicants showing keenness and interest in enrolling.

Bridge has made appreciable progress on enrolments. In less than

Between Us | july 2016 | 19

StarS in the City

HT Most Stylish 2016 HT Most Stylish, the most coveted style awards in the country, salute the unfading, trendsetting style of luminaries from myriad walks of life

R

aising a toast to timeless, trendsetting style “Don’t be into trends.

Don’t make fashion own you. You decide what you are, what you want to be and express it in the way you dress and the way you live.” Every year, when Hindustan Times Most Stylish celebrates style that is innate and unique, we at HT City, are reminded of this quote by the legendary fashion designer Gianni Versace.

Now in its sixth edition, HT Most Stylish, the most coveted style awards in the country,salute the unfading, trendsetting style of luminaries from myriad walks of life, such as Bollywood, fashion, sports, art, business and politics. Our winners are known not only for their unmatched charisma and élan, but also

20 | july 2016 | Between Us

because they are a powerhouse of talent in their respective fields. Our previous awardees included politicians such as Rajiv Pratap Rudy, Shashi Tharoor, Farooq Abdullah, Sachin Pilot, Rajyavardhan Singh Rathore, cricketer Virat Kohli, industrialists Malvinder Singh and Rajan Mittal, actors Sharmila Tagore, Anil Kapoor, Priyanka Chopra, artist Anjolie Ela Menon, and sarod maestro Ustad Amjad Ali Khan.

As in the past five years, HT Most Stylish 2016 saw the jury, after hours of deliberation, select fascinating personalities from a list of over 150 stylish people, This year, the panel included FDCI president Sunil Sethi, ace designers Ritu Beri and Varun Bahl, VP, Dior India Kalyani Chawla, Shereen Bhan, Managing

Editor, CNBC TV 18 and Sonal Kalra, National Editor, Entertainment & Lifestyle, HT. An evening like no other At a glamour-high gala at JW Marriott, Aerocity, the finest connoisseurs of style raised a toast to the achievers who have become an inspiration for millions across the country. The awards ceremony also saw the biggest Bollywood stars lighting up the HT Most Stylish red carpet. While actor Amitabh Bachchan received the Timeless Style Legend Award, actors Aishwarya Rai Bachchan and Akshay Kumar were adjudged the Most Stylish Superstars.

Other winners from Bollywood included yesteryear style legends Jackie Shroff and Dimple Kapadia who won the Most Stylish Legend award. Actors Abhishek Bachchan, Sonam Kapoor, Shraddha Kapoor, Riteish Deshmukh, Jacqueline Fernandez, Lisa Haydon and singers Honey Singh and Kanika

Left: Amjad Ali Khan giving award to Amitabh Bachchan along with Rajiv Verma group CEO Far left: Abhishek and Aishwarya at the awards night

Top: Amitabh Bachhan, Akshay Kumar and Sonam Kapoor lighting up the evening Right: Jacqueline Fernandez filled with joy on recieving the award

Kapoor also walked away with the prestigious style awards.

The awards night, hosted by Sophie Choudry and Manish Paul, created memories to cherish. While the gorgeous Aishwarya Rai Bachchan shut critics up with a witty one-liner (“I am channeling purple tonight!”), boxer Vijender Singh tested his ‘panja’ might against Akshay Kumar. the CApitAl’s l’s style toppers Delhi’s very own trendsetters who walked away with HT Most Stylish awards, included renowned designer Rajesh Pratap Singh,CEO, Prasar Bharti, Jawhar Sircar, former Tihar DG Vimla Mehra, and sarod player Ayaan Ali Khan, among others.

StarS in the City

Clockwise: Actor Sonam Kapoor recieves the award from Rajan Bhalla, CMO, HT Media The cast of Housefull 3 recieves the award from Joe King, Head, Audi India Actor Akshay Kumar receives the award from Former Chief of Army staff, General Bikram Singh Team HT City celebrates post the event Actor Shradhha Kapoor recieves the award from journalist Shekhar Gupta and Prashant Gupta of Abof.com

26 | April 2016 | Between Us

The awards were given away by equally charismatic presenters such as politician Rajiv Pratap Rudy, senior bureaucrat Amitabh Kant, sarod maestro Ustad Amjad Ali Khan, veteran fashion designer Ritu Kumar, former chief of army staff General Bikram Singh, Chief Content Officer, HT Media, Nicholas Dawes, Chief Marketing Officer, HT Media, Rajan Bhalla, Delhi Business Head, HT Media, Ashu Phakey, Executive Director, HT Media, Benoy Roychowdhury, CEO, HT Media, Rajiv Verma, among others.

The sparkly evening also saw performances that enthralled the audiences, including a stunning fashion show by maverick designer Manish Malhotra, who was also a winner of the style awards. In short, after a grand success recently in Mumbai, we brought the house down in Delhi too, with style!

Top (left to right): Winner of the HT Most Stylish, Musician Ayaan Ali Khan Winner of HT Most Stylish, Former Tihar Chief, Vimla Mehra

Boxer Vijender Singh, also a winner this season Actor Jackie Shroff recieves the style legend award from actor Akshay Kumar

Creating stylish memories In addition to the gala ceremony, an intrinsic part of the annual style awards includes an exclusive shoot with each winner, executed by HT City’s lifestyle team. Each photo shoot has a story to tell and there are always lots of memories that get made with it.

From creating an instant, makeshift dhaba for industrialist Malvinder Singh’s shoot, to catching Olympian and politician Rajyavardhan Singh Rathore in a pensive mood sipping coffee, our camera captured many such special moments. Here’s a glimpse at some of our favourite clicks from over the years.

interview leadership team

Innovation and Passion: Fever’s Success Mantra The phoenix like re-birth of Fever to become one the most respected radio brands across the country is testimony of the great work the Fever team has done

T

here’s palpable excitement in the air, literally and metaphorically, on the Fever floor that reverberates with activity and enthusiasm, as youngsters move swiftly around, humming the lyrics of a Kishore Kumar song that’s being broadcast. The ‘Nasha’ is infectious and you can’t help but feel high! And it’s not because you’re on the 17th floor.

At the helm of this vibrant company is Harshad Jain, who comes across as a calm, in-control person, passionate about his business who thinks this job is the “best part of his professional career.”

Harshad spoke about his journey as the CEO of Fever, his leadership style, his dedicated, driven team and his passion for films and sports. t us a little bit about yourself? tell I’m a Delhi boy. I studied in Modern School and then went to Delhi University. After finishing business studies in Sales and Marketing, I joined PepsiCo where I worked for 14 years in roles across sales, marketing and business. Before joining Fever FM, I

To me working for Fever is not a career, it’s a mission... in a mission you don’t win or lose

was with Bharti Aritel, where I headed the Sales and Marketing team for their DTH Business. I have been with Fever FM for over 4 and a half years, having joined them in September 2011.

So how did Fever happen?

One day, I got a call from Sharad Saxena, our ED, Operations and HR, who wanted me to meet our CEO Rajiv Verma. I met Rajiv over coffee, and he spoke to me about this job.

While I had no prior experience in running an FM station, what made me excited about the opportunity was that Rajiv said this was the closest you can come to running your own business. He defined the role as that of a “Professional Entrepreneur”.

The scope included valuation of businesses, M&A, value unlocking, developing a growth strategy and growing the business which came across as professionally extremely enriching and exciting. As a sales and marketing person, I saw this as a challenge that would provide steep learning curves so I accepted it. And I think it’s been a phenomenal journey.

Fever has seen some very tough times. There was a phase where our very survival was in question.

We were cash strapped and were in losses. Fever was at the bottom of the heap of radio stations. But we’ve come a long way from there by pure hard

work, dedication and perseverance.

The phoenix like re-birth of Fever to become one the most respected radio brands across the country is testimony of the great work the Fever team has done. Last year, the management believing in the business’s potential invested over 500 crores, the highest investment amongst all radio stations across India. That speaks volumes about the faith the system has in its people and their performances.

So how did you bring about this turn around? What did you do?

Conviction, self belief and passion combined with a can-do-attitude can take a team places. That is what I continuously strive to instil in my team. Also, one must to lead by example and be there with the team in good times and bad. My team and I took on the task of taking fever to newer benchmarks and scale heights, and we continue to do so.

The enthused, energized and passionate Fever team

Conviction, selfbelief and passion combined with a cando-attitude can take a team places It’s the only way to increase revenue.

Did you also spend time understanding music?

Yes, absolutely, you need to understand the insides of a business, from the music, how it should be done, why are we playing this kind of music.

One of the things that’s really worked for Fever is that we have an extremely innovative culture. Innovation is in our DNA. We innovate to live.

Radio is a 100% inventory driven, complex business. There is limited time in the day that can be allotted to advertising. Also, the business is one with low differentiation, low listener loyalty and hyper active competition.

There are nine big players in the market and a Kishore Kumar song sounds the same on all of them. In such a market, the only way to keep growing is on the back of innovation.

That’s a challenging model. How do you innovate all the time?

Innovation is the key component of our culture. While it’s true that people tune into radio to listen to music, people also tune in for the non-music content, to get an understanding of what is going on around them. So we took on the mantle of being the general entertainment channel on radio. While music is core, we have brought an entertainment aspect to our broadcasting. For example, today, Fever is Bollywood’s biggest radio station—all blockbusters release on Fever. The reason they want to tie up with us is because of the way we integrate the releases. So, we have ‘Money Can’t buy’ experiences for our listeners. Celebrities come on the

air and become RJs—people love to listen to Shahrukh Khan or Aamir Khan as RJs. Second, we’ve done lots of innovative contests. Third, we are the biggest radio station in the country for sports—cricket, soccer, hockey, kabaddi and F1. But, we provide more than a tie-up. Everyone wants to hear MS Dhoni singing on radio, or Virat Kohli giving tips on how to play, or foreign cricketers playing Antakshari on radio. We also do real dramas, like Jackie Shroff doing a show on ‘Shirdi Sai Baba,’ or bringing in crime thrillers.

On CSR, ‘Fever Voice of Change’ has become a big initiative, where top stars come out to support acid attack victims. So, we’ve just changed the game as far as innovation is concerned.

Great! You’ve talked about what you did to get Fever out rolling, but what is your leadership style?

My team is my biggest strength and I live and die by them. Passion and aggression are key components to driving growth and I believe strongly in bringing that within the team. Also, it is very important to empower your

Between Us | july 2016 | 25

iNTeRvieW leadership team team so that their full potential can be unlocked. Empowerment leads to accountability and ownership which helps the team embrace responsibility completely. A leader is only as good as his team which is why the development of team members is of utmost importance. To me working for Fever is not a career, it’s a mission. While wrong careers can be re-built, in a mission, you don’t win or lose. The whole team is on a mission to make Fever India’s top radio company in the next 3 years.

Would you like to share some interesting experiences you might have had with celebrities?

So, there is a very high glamour quotient to this business, but behind that is a serious commercial interest.

While we are a very fun company, objectivity and seriousness is the cornerstone. And it must be a winwin for both. There is great power in the medium of radio and celebrities coming together. For example, when we first started ‘Fever Voice of Change,’ we wanted to rehabilitate acid attack

victims. So, we got John Abraham as our brand ambassador and I was surprised that within 3 days of the broadcast campaign, we had managed to generate enough money for the lady’s treatment. Another time, I realized the strength of the marriage of these two mediums was when the Election Commissioner requested our help to raise awareness on the importance of voting in Delhi.

So we started a campaign “Each One Kheench One,’ basically saying take someone else along when you go to vote, that we opened with Mr. Amitabh Bachchan and then brought in a lot of other celebrities. At the end of it, we got

My team is my biggest strength... Passion and aggression are key components and I believe strongly in bringing that within the team a certification from the Commissioner because Delhi voting went up from 42% to 58%.

Tell us something about Radio Nasha?

Post our investment and once we got the licences, the teams worked 16-17 hours a day, for several months, to ensure we were the first radio station which went on air, both in Delhi and Mumbai. From the time we got our permissions we went live in a couple of hours. In parallel, we worked very closely with the Government of India to get our approvals in place. We worked with our technology partners to see that our uplink and broadcast materials were done. Above all, we were able to

26 | july 2016 | Between Us

put together a robust product strategy, which had never been done before. And the same team which works for Fever came up with Radio Nasha, which I think, in the last several years, has been one of the biggest media brand launches.

Nasha has been very successful. It’s called ‘new retro cool’ radio station—we play music only from the 70s to the 90s.

Again, look at the innovation—for the first time we brought in top celebrities like Anil Kapoor, Amit Kumar, Satish Kaushik and Juhi Chawla—coming on air for the first time! Within 2 months of launch, we’ve already become the number 4 radio station in Delhi, ahead of many competitors.

So, what makes Fever tick?

We work passionately and hard and put in everything we have to take Fever to the next level of India’s most admirable entertainment radio. Fever is a potent combination of a lot of passion, creativity, innovation and entrepreneurial spirit. Culturally, it’s a great place to realize your ambition.

What do you do when you are not working?

I am a Bollywood buff and enjoy watching movies. I also am a fitness enthusiast and exercise regularly. I am also very fond of watching cricket and above all love spending time with my friends and family.

HT news

INMA World Congress, 2016: Content+Data+Tech= A Brave New World I

NMA World Congress at London (May 22-24, 2016) was a revelation, in more ways than one.

When top news media organizations in the world assemble under one roof, one expects a fair bit of focus on the changing print paradigm and the myriad challenges the industry is facing. What was unleashed over three days was the onslaught of digital and how to embrace it unambiguously. The future clearly lies in the symbiotic relationship between Creativity+Data+Technology and how to create compelling experiences for consumers.

The brain-snack precursor on a Sunday morning set the tone for the conference with seven minute short presentations each followed by

interactive discussions. Brilliantly moderated by Microsoft’s Mukund Mohan, the presentations covered topics such as native video content, using data to drive engagement strategy, news reporting geared towards millennials et al.

On day one, Leonard Brody,

Entrepreneur, author and media visionary, who spent the last twenty years building internet companies, began with an interesting and provocative session on The Great ReWrite. He talked about the postReWrite innovation era—and the need for a new mosaic. Many forces are shaping this new landscape, and technology is but an enabler. The rise of social media is one such force.

Individuals, behaviourally, are becoming nodes of broadcast, sharing lives on social media platforms. Legacy and digital companies need to embrace this change. Brody also pointed out that most news organizations need their transactional revenue to offset decline in advertising revenue. ‘Be an actual participant in your own advertising

Between Us | july 2016 | 27

HT news

network’, he advised. Brody also suggested a focus on ‘destructive investing.’ ‘Go parallel—create a side business to destroy the parent business.

Spend 10-20% of your time on parallel investments’, he said.

The session that held the most interest for me was by McKinsey’s Patrick Behar. He talked about the ten forces shaping media industry: • Hyper fragmentation—multiplicity of devices fragmenting consumption as well as content discovery and access modes.

• Polarization of content: Barrier

Mukund Mohan

Director, Strategy, Cloud and Enterprise, Microsoft Ventures

for entry to content ecosystem is decreasing—but raises the bar for distinctiveness.

• The Internet of things–opening of new distribution channels.

• Bifurcation of advertising market: Programmatic will continue to dominate, but premium is resilient.

• Big data: Future of content curation is a combination of traditional editorial and algorithms • Video: Growth of video is coming from mobile, not PC or TV. • Media players are becoming increasingly multi-dimensional

GrzeGorz Piechota

International Neiman Fellow, Harvard University

• Inspirational and threatening “Scary 5”- FB, Amazon, Google, Apple and Microsoft as dominating forces in the industry; increasing pressure for consolidation.

• Blurring of lines between segments and ecosystems. Think: Is Google an ecosystem, software or hardware?

• Local will continue to be an important dimension for media players; however, dynamics of the industry are increasingly being shaped by global forces.

One of the most interesting sessions in the Congress was on Publishers vs.

Patrick Behar

Principal, Media Practice at McKinsey France

Platforms led by erudite Grzegorz Piechota, International Nieman Fellow, Harvard University. His contention was that the platforms are disrupting markets worldwide.

Imagine that the ‘world’s most popular newspaper, Facebook, has no journalists!’

Platforms focus on reach, frequency and personalization to engage more, making transactions frictionless. This has led to new initiatives: FB Instant Articles, Google’s Accelerated Mobile Pages, Apple News, Twitter Moments, Snapchat Discover, etc.

Publishers are adopting three strategies to cope with this new reality: Omni-channel presence, exclusive relationships with platforms, and being a digital laboratory (assessing if it works for them), depending on their market position.

Piechota’s recommendation was to be in coopetition with platforms. ‘The future competition may be about services built upon audience data rather than the content itself’, he suggested.

In all, it was a remarkable congress where some of the best minds in the news media world met, discussed and debated about the shape of things to come. I found the whole experience deeply enriching.

Sanjay Trehan

Leonard Brody

Entrepreneur, Author and Media Visionary

Innovation at its Core A

rup Chatterjee, who won the Star Award (Individual category) last season, has been nominated by our CEO to attend a program that will hone and improve his innovation skills. Arup won the coveted Star Award for the “Power BI” project which led to availability of business intelligence in a much seamless manner with high levels of accuracy.

Arup will proceed to Wales, UK in June, to attend a program on “Applied Innovation” conducted by OpenGenius.

With over 40 years’ of research and experience, OpenGenius are the world leaders in Innovation, Creativity, Memory and Speed Reading.

Millions of people around the worldwide have used their insights, training programmes and software solutions to improve their professional performance and enrich their lives.

The “Applied Innovation” course has been designed and developed by serial entrepreneur, bestselling author and international speaker, Chris Griffiths. This four day accredited course is designed to make people think differently and break-out of working habits that are hindering the ability to innovate. It all starts from gaining an in-depth understanding and appreciation of what it means to be innovative and the steps that are necessary to facilitate innovation.

Here’s wishing Arup a fun filled learning experience. We look forward to you sharing your experiences once you’re back Arup!

Between Us | july 2016 | 29

HT news delhi

HR Review Meet - HR Top Guns P

1

2

5

3

4 1. Priyanka riyanka Sharma from CSOD team 2. Shreya Jain Studymate HR 3. Neha Nandini HR Project Butterfly 4. Suchita & Ronita - HR Corporate 5. Deepti Dhingra Shine HR Team

photo: shutterstock

riyanka Sharma (CSOD Team) for singlehandedly configured the Recruitment, Performance & On boarding modules on CSOD with a lot of self-learning; has mastered the system and done all this with a smile and also put in long hours on it.

Shreya Jain (Study Mate) for singlehandedly managed HR operations and hiring for HTLC when there was no one in the system; put up the Annual awards show for HTLC and literally worked till a day before her wedding to get people on board and ensure all operations run smoothly.

Deepti Dhingra (Shine HR Team) effectively partnering the business in a very tough year , recruited more than 300 , built engagement program for corporate and branches . While chasing these aggressive targets has always been available to handle employee queries and issues (employee responsiveness survey for shine has ranked the shine HT teams as a top function).

Suchita Dantre and Ronita Majumdar for their contribution towards making AOP, putting up efforts for brining 200 slides to 60 slides presentation.

Neha Nandini(Butterfly Project) for her contribution towards project Butterfly.

DhanbaD

Eye Check-up Camp A

RMAI Flame Awards 2016 for DQ Team I t’s easy creating a technology driven solution for people who are Tech. Savvy. But, the real challenge lies when we need to create one such solution, for those consumers whose definition of technology is confined to the Green and Red Buttons on their phone and all the innovation has to happen between these two.

That’s exactly the challenge that was faced by Jubilant, while devising their loyalty program – “Jivanjor Achievers’ Club” meant for carpenters and Polishers. Digital Quotient helped them with Program Conceptualization, Set up and Management, leading to a highly successful loyalty program for Jubilant and first step for itself in loyalty space.

DQ’s efforts got its first, much deserved

industry recognition, when we got the prestigious award for “Best Use of Technology in a Loyalty Program” at the Loyalty Summit 2016, held at Mumbai and hosted by AIMIA. But, the success story doesn’t stop here. DQ got 2 more awards at Flame Awards, hosted

by RMAI (Rural Marketing Association of India) In March, 2016: • Bronze award for Best use of Technology in Customer Engagement • And, Silver award for Best Digital Campaign of the Year Another great moment for Team Mobile Solutions of DQ, who shall be rightfully known as – “The guys who can join the dots and create a workable solution with Empathy in Heart and Practicality in Mind.”

UDAYAN Care Visit of Firefly Team H

T employees visited to Udayan Care (NGO) few months back. The Udayan Care has two house, employees visited both the house. They spent time with the children and Presented gifts to the children at the NGO. It was a great experience for our employees.

t Dhanbad, office organized eye check up camp for Employees in April. The camp was the great success and had participation of maximum employees.

JamsheDpur

ESIC Health Camp H

ealth Camp was organized on 18th March 2016 at Jamshedpur office which was conducted by the team of Doctors from ESIC. Employees effectively participated in the event and made it a great success.

HT news delhi

Indoor Games & Outdoor Games Contest 2016

O

utdoor and Indoor Games contest were organized for Delhi NCR employees during March-April. More than 300 employees across the three locations and including 15 functions participated in the event.

WInners OutdOOr Games CRICKET: TEam ShInE Captain – mohit Sachdeva BaDmInTOn mEn’S SInGLES mayank Sharma, aFE BaDmInTOn mEn’S DOUBLES mayank Sharma, aFE & hari Kishan Gaur, hT mobile BaDmInTOn WOmEn’S SInGLES Ritika, Finance

16 | july 2016 | Between Us

BaDmInTOn WOmEn’S DOUBLES avneet and Ritika, Finance VOLLEYBaLL Team media marketing Captain – Gopal Dutt Sharma FOOTBaLL Team Shine Captain – ankush Raghuvanshi aThELTICS – 100 mTS Quadir, hT Campus aThLETICS – 200 mTS ankush Raghuvanshi, Shine aThLETICS – 400 mTS ankit Kukreti, media marketing

aThLETICS – 400X4 mTS RELaY Rohit negi, Shine Saurabh, Quadir, harsh IndOOr Games Carrom Team Rajesh Jaitly and mazkoor alam, hh Editorial Chess Pradeep Khanna, Sales Table Tennis –Singles ashish aggarwal, Circulation Table Tennis –Doubles ashish aggarwal and Ravi Kant singh – Circulation

jaipur

HT LOCaTiONS

Recognition Time

National Safety Week N

I

n Jaipur Mr. Harish Nair, Sr. Manager MEDIA Marketing was recently awarded by Public Relation Society of Jaipur for Excellence in PR. He has been instrumental in bringing up an

ational Safety week was celebrated by the employees of Hindustan Times at various locations. Lucknow Team performed various activities like badges distribution, safety march, slogan & cartoon competition. Avatar Singh, Fire Officer, Punjab was invited at Mohali plant to educate employees on fire hazards. Ranchi staff also got involved with great interest and they also took part in fire fighting training by fire Dept. Jamshedpur team made National Safety Week a successful event to strengthen safety at workplace. Noida Plant was also seem getting involved in various activities during safety week, making it a great success.

exclusive innovative idea during the launch of Jaipur Metro last May for which he has been awarded with this honor by Shri. Kalicharan Sharaf, Honorable Minister, Higher Education, Govt. of Rajasthan.

Holi Celebration T

photo: shutterstock

he festival of colours Holi was celebrated with much joy and vigour at Jaipur. The employees hug each other while smearing each other’s face with vibrant colours. The festival of Holi bridges gap between employees of different age groups.

HT news japan

Reflecting on ‘Future of Asia’ HT attended the high-profile annual ‘The Future of Asia’ conference by The Nikkei group… to bolster our engagement with a leading media house in Japan

I

ndia was of marginal cultural interest to Japan up until a decade ago when the two began to see a convergence of wider economic and trade interests. Bilateral ties underwent a remarkable transformation after the 2008 Indo-US nuclear deal, which Tokyo saw as evidence that Washington was taking greater geopolitical interest in New Delhi.

Since then, the two countries have ramped up their relationship, adding a strategic component to their robust economic and trade ties-- the Prime Ministers share a visibly warm relationship and their Twitter superstardom. Today, Japan is among the top three investors in India, pumping in billions to build roads, ports and factories; over 200 top Japanese firms operate here; Indian engineers lead Japanese IT and tech firms. Unfortunately, not much of this is reflected in the media of either country, undermining public awareness about one of the most remarkable stories in international diplomacy.

So, when Hindustan Times was offered an opportunity to attend the

34 | july 2016 | Between Us

high-profile annual ‘Future of Asia’ conference by The Nikkei group, we accepted the invite as an opportunity to bolster our engagement with a leading media house in Japan.

The Nihon Keizai Shinbun, or The Nikkei, has a morning circulation of about three million. The company has seen a sharp rise in its digital subscription. All their online offering is pay-walled. Much like HT, the digital

Much like HT, the digital transformation at The Nikkei has been as much about a technological opportunity as a cultural one, its executives told HT transformation at The Nikkei has been as much about a technological opportunity as a cultural one, its executives told HT. In addition to covering the conference attended, among others, by Finance Minister Arun Jaitley, HT took the opportunity to engage with The Nikkei to explore the possibility of cooperating in a way that would help reflect the robust India-Japan story in the media of

Top: Emeritus Senior Minister Goh Chok Tong delivering the Keynote Speech Above: Finance Minister Mr Arun Jaitly speaking at the conference

our respective countries.

The two-day conference in Tokyo brought together leading political and economic minds and public intellectuals, who shared their insights into and outlook for the future of Asia. These stories were carried on HT’s website and in print as well.

HT also met with some of The Nikkei’s top editorial and business executives and journalists and discussed potential areas of cooperation and mutual benefit. Among them were Hidekazu Imai, MD & Regional CEO, Tsuyoshi Hasebe, Senior Managing Director (Editor-in-Chief, The Nikkei) and Rinji Takeoka, managing Executive Officer (Global Business).

It was also encouraging to hear of Nikkei’s growing interest in the Indian market, and in this light, HT extended invitations to the company’s senior staff to visit our office in New Delhi.

RewARDS & RECOGNITION

Rewarding Excellence in Journalism Impactful, Exclusive News Articles that Resonated with Our Readers from the Winners of the March-June “Journalist of the Month” Awards

News & Feature Break

MARCH

B Vijay Murty,

Mallica joshi & ritaM halDer,

ranchi

New Delhi

For the story about Maoists picking children for their army through a lottery, an exclusive, with a lot of reader interest and traction online. The story also had an impact, as the Jharkhand government asked district administrations to visit such villages and provide them protection. After the story, the government took 23 children from Jamti village in Jharkhand’s Gumla district to safe places and a similar operation was also run in many other places.

For stories on the controversy regarding the Art Of Living Foundation’s World Culture Festival on the Yamuna floodplains. The team was the first to do a spot report of the site and highlight the environmental devastation caused by this massive event. The team also broke the story on the proposed Rs. 120 crore fine by the National Green Tribunalappointed expert committee.

APRIL

aVaNtiKa Mehta, New Delhi For showing great initiative in analysing court judgements over a 15 month period to put together a three part series on Rape and The City. The findings were startling and the stories were widely shared.

The series also became a special multimedia project with video interviews.

rhythMa Kaul, New Delhi

For her story about India getting new National safety standards for milk after 6 decades.

The story was significant because Parliament was informed that 70% of milk sold in India was adulterated. HT proved that the survey was faulty and India had outdated testing standards. After its publication, Food Safety and Standards Authority of India commissioned a National-level milk survey to know the status of milk adulteration in India.

NeelaM PaNDey, New Delhi

For her newsbreak on the top ranking of Hyderabad and Jawaharlal Nehru universities in a government-commissioned survey.

The story was followed by all TV channels and newspapers. aBhiNaV rajPut, New Delhi For his story ‘Butchering of trees has South Delhi fuming’ that exposed how private contractors hired by the south Delhi Municipal Corporation were felling trees

photo: shutterstock

Between Us | july 2016 | 35

RewARDS & RECOGNITION in the name of routine pruning.

Impact: The SDMC commissioner suspended two officials; blacklisted the contractor who was trimming the trees and issued orders on the precautions for tree pruning.

VaibhaV Jha, Jaipur For the hard hitting piece on Delta Meghwal, a 16 year old dalit girl found dead in her hostel in Bikaner. The story highlighted how girls in Trimohi have stopped going to school post Delta’s death.

Criticizing the state government and deep rooted castesim for Delta’s demise, slamming mainstream media and opposition for sensationalizing her death, the piece spared none.

Prawesh Lama & ananya bharadwaJ, new delhi

For their four-part series on road rage. They traced four families who lost their loved ones in road rage and how this had changed their lives forever. Each story highlighted the government’s forgotten promises and how nothing had changed.

photo: shutterstock

36 | july 2016 | Between Us

henna rakheJa, new delhi For her story on the Akshara Theatre’s financial crunch. The founders of the theatre turned to a crowd-funding platform to pay their huge electricity bill. The HT City story on this which went viral, also picked up by other mainline publications as well. Theatre management later informed of the huge donations that reached them, after the story in HT City. waseem Gashroo & yashica mathur, new delhi For exclusive first-look pictures and reports of Salman Khan’s upcoming film Sultan. Due to the look being guarded and high security, they posed as junior artists and managed to get excellent shots of the actor.

The photos received tremendous response on the web, with several entertainment websites picking them up with credit to HT.

may

Faizan haider, new delhi

For his story about a sex worker’s fight to get her daughter back. Trafficked from AP eight years ago, the brothel owners paid her no money for serving 20-25 men every day and even took away one of her children.

With the help of a customer whom she married, she escaped her traffickers and began looking for her second

daughter and is now fighting in court for her custody, who police say was put up for adoption. rhythma kauL, new delhi

For breaking the story of a 72-yearold woman from Punjab who gave birth to a healthy boy, becoming the world’s oldest woman to become a mother through IVF. Her husband is 80. The story was followed extensively not just in the Indian, but also in international media opening a worldwide debate on whether there should be an age limit to use IVF. VatsaLa shranGi, new delhi For “S Delhi resident revives the art of tree climbing in cities’ which highlighted how urbanization has resulted in the loss of scaling trees in cities. The story brought out the term ‘tree blindness,’ a phenomenon where people don’t care about or know the names of common trees and about a young 27-year-old commercial pilot taking up the cause of nature in an unconventional way. yoJana yadaV, aneesha sareen and raVi kumar, mohali

For ‘Grand old new parents’ pegged to the news report on a 72-year-old woman delivering a baby through IVF. The article brought home poignant tales of aged rural folks’ longing for progeny and captured the pleasures and challenges of bringing up kids in old age. Ravi Kumar’s evocative images made it a stand-out package.

shruti tomAr, bhopal

For breaking several stories which gave an edge to HT over competition. The most sensational was the story of seven minor girls lodged in a shelter in Bhopal who have become mothers. Their future is bleak. They have been rejected by parents and with no state government policy on how to rehabilitate them.

Also for the exclusive on the first civilian from MP to climb Mt Everest.

Another exclusive story on services examinations conducted by the MP Public Service Commission and how certain questions left the candidates bewildered because they were asked to judge the merit or their loyalty towards the Modi government.

Digital First MARCH

heenA kAusAr, new delhi Google Maps search for antinational, sedition and patriotism lead to JNU, which is embroiled in a controversy over anti-national slogans allegedly being raised at an event recently. HT was the first to break the story on Twitter and the website. It was later followed by other newspapers and TV channels.

ApArnA Alluri, AbhinAsh JhA & AnAnd kAtAkAm, new delhi A comprehensive explainer of the Ishrat Jahan Encounter case. rAhul kArmAkAr & subhendhu Ghosh For their efforts in getting the “Follow the Leader” initiative off the ground: They have done “lives” with three leaders so far and helped in creating a successful template for adding urgency and colour to our election coverage.

Gurinder osAn, sAumyA khAndelwAl, ZehrA kAZmi, sheikh sAAliq The team helped create a web platform - “HT Ground Glass” - on the HT website that showcases recent work done by Indian photographers. It promotes quality photography and helps make accessible the lesser seen works of talented Indian photographers.

The purpose is to showcase work

by HT staff photographers and active freelancers who are doing relevant parallel work capturing our times.

ApRil

hArry stevens, new delhi For doing excellent work in putting every election in one map. piyush AGGArwAl, new delhi For building a platform to monitor the pollution data to aid the reader to spot any sudden changes in air quality, and follow up with action putting on a certified mask, turning up air purifier, or demanding action from authorities.

photo: shutterstock

Abhishek AnAnd, noida For the, exclusive to HT, ‘Inside Bajrang Dal’s boot camp: Vegetarianism, sanskaar and some action’ that highlighted first-hand the functioning of the right wing group Bajrang Dal’s training camp early mornings. The camp was widely criticized for its army style weapons training.

rAmesh bAbu, new delhi

For his coverage on the Kollam temple fire tragedy in Kerala.

He was one of the first to break the story Online and then followed up with quick, in-depth reports. He worked round the clock and helped us to stay on top of the story.

MAy

Abhishek AnAnd, noida For being the first to break the forensic report of the Mathura lab online, which confirmed that the meat allegedly recovered from deceased Mohammad Ikhlaq’s residence belonged to a cow or its progeny. The story was followed by each media organisation. sAnyA pAnwAr, soumyA srivAstAvA, snehA benGAni, yusuf omAr, sniGdhA AhuJA, ZAbeeh AfAque, new delhi For executing the online plan for HT’s Most Stylish awards with real-time videos from the venue, complete with interviews/PTCs, and the line-up on the website, pushing our stories/photo galleries and even curating the social media push and for providing live content for the digital feed from the venue.

Between Us | july 2016 | 37

RewARDS & RECOGNITION Nilesh Mathur, New Delhi For making education stories the top source for page views in May. The stories ensured that our website had the most comprehensive news on school board and UPSC results.

Best Writing (neWs) March

PrerNa liDhoo, New Delhi For ‘Up for grabs: PhD thesis available for Rs 30K in South Delhi Markets’ that was based on the academic dishonesty racket rampant in South Delhi markets, where students of reputed institutes like JNU, IIT and Jamia can get their thesis written for a price. The story also unveiled that some professors of these institutes are hand in glove in the deceit.

rhythMa Kaul, New Delhi

For the story about a 15-year-old paralysed boy from Jharkhand lying in the AIIMS Trauma Centre for the past two and a half years, because his family is poor and has refused to take him home. He needs a ventilator but the family cannot afford it.

Best Writing (Feature or Commentary) March

rachel loPez, Mumbai

For highlighting how, in three remote villages in Orissa, grass-root efforts among fishing communities have turned local people from turtle killers to turtle protectors and are at the world’s forefront in Olive Ridle Turtle conservation. The story was a rare and inspiring instance of a positive story about India’s natural wealth.

KaNiKa sharMa, Mumbai

photo: shutterstock

38 | july 2016 | Between Us

For ‘Orphans in the Wild’ that explored the telescopic approach to wildlife conservation – how species such as tigers and pandas take up most of the resources and attention, leaving other species ignored even when they are being poached to near-extinction. The story traced the potential impact of this on

ecosystems and habitats, and spoke to renowned experts who pointed to the way forward. riDDhi Doshi, Mumbai For ‘Shades of fading indigo’ which traced the impact of climate change on one the traditional Indian craft, the Ajrakh block-printers of Kutchh. Connecting their struggle for water with changing rainfall patterns, the story showed how this was disrupting production of the fabric and impacting small and big designers. It also pointed at how their 300-year-old livelihood is endangered and is being abandoned by their children as unsustainable. huMaira aNsari, Mumbai

For her evocative feature story ‘Goan?

Join the club,’ about the dormitory-style kudds or clubs in Mumbai, where Catholic migrant workers from Goa can live indefinitely for just a few rupees a month. The story explored the changing demographics of the Goan migrant population and how the numbers have dropped in recent years. It also highlighted the unique culture of these century-old spaces, where rules still include compulsory rosary, lights out at 10, and only one metal trunk per person still hold. hiral Dave, ahmedabad For her Gujarat fishermen story.

Besides being well written, it was well researched and nicely packaged, shining light on the plight of fishermen who often land up in Pakistani jails.

dWX³QbÀ°FF³F dOXdªFMX»F RYÀMÊX

livehindustan.com AFG³F»FFB³F ÀFUÊZ ³FZ Qe W¸FZÔ ³FBÊ ´FW¨FF³F

ÀFUÊZ A¢ÀFS ´FFNIYûa AüS ¹FcþS ÀFZ þbOÞ³FZ IYF ÀFVF¢°F ¸FF²¹F¸F Wû°FF W`Ü kdW³QbÀ°FF³Fl IZY dOdþM»F ÀFaÀIYS¯F www.livehindustan.com ³FZ ·Fe A´F³FZ ´FFNIYûa ÀFZ þbOÞ³FZ AüS J¶FSûa ´FS C³FIYe SF¹F þF³F³FZ IZY d»FE ¶Fe°FZ dQ³Fûa IYBÊ AFG³F»FFB³F ÀFUÊZ dIYEÜ W¸F³FZ AFG³F»FFB³F ÀFUÊZ IYû ³F dÀFRÊY A´F³Fe UZ¶FÀFFBM ´FS ´Fi¸FbJ°FF ÀFZ À±FF³F dQ¹FF ¶Fd»IY BÀFZ AJ¶FFS ¸FZÔ ·Fe ÀF·Fe ÀFaÀIYS¯FFZÔ ¸FZÔ ´FiIYFdVF°F dIY¹FFÜ ÀFUÊZ IZY ´FdS¯FF¸F AüS CÀF AF²FFS ´FS AJ¶FFS ¸FZÔ dORYSZadVFEMS IZY ªFdSXE W¸F³FZ ´FFNIYûa IZY ¸F³F ¸FZÔ ·Fe A»F¦F þ¦FW ´FF³FZ IYF ´Fi¹FFÀF dIY¹FFÜ

¸FûQe ÀFSIYFS IZY Qû ÀFF»F ¸FBÊ ¸FZa ¸FûQe ÀFSIYFS ³FZ Qû ÀFF»F ´FcSZ dIYE ±FZÜ ÀF·Fe AJ¶FFSûa AüS UZ¶FÀFFBM ³FZ °FSW-°FSW IYe J¶FSZa IYeÔ, UWea kdW³QbÀ°FF³Fl IZY dOdþM»F ÀFaÀIYS¯F ³FZ EIY AFG³F»FFB³F ÀFUÊZ dIY¹FFÜ BÀF¸FZa W¸F³FZ ´FFa¨F A»F¦F—A»F¦F ÀFUF»F ´FcLZÜ BÀF¸FZa »Fû¦Fûa IYû ¸FûQe IYû BadO¹FF BaIY IYF ÀFeBÊAû ¸FF³F°FZ WbE IYBÊX ÀFUF»Fûa IZY þUF¶F QZ³FZ ±FZÜ W¸FZa BÀF AFG³F»FFB³F ÀFUÊZ ´FS »Fû¦Fûa IYe ´Fid°FdIiY¹FF A¨Le ÀFa£¹FF ¸FZa d¸F»FeÜ W¸FZa IbY»F 2713 »Fû¦Fûa IZY þUF¶F d¸F»FZÜ BÀF AF²FFS ´FS W¸F³FZ BÀFIYe dS´FûMÊ °F`¹FFS IYe AüS AJ¶FFS ¸FZa ·Fe ´FiIYFdVF°F dIY¹FFÜ

ODD—EVEN OÑFBU ÀFZ þbOÞF

JZ»F ´FiZd¸F¹Fûa ÀFZ ·Fe þbOÞF

»FFB½F dWX³QbÀ°FF³F ¶Fe°FZ dQ³Fûa dIiYIZYM ´FiZd¸F¹Fûa IZY d»FE Qû ¸FW°U´Fc¯FÊ ¸FüIZY ±FZÜ T20 dUV½FIY´F AüS AFBÊ´FeE»F dIiYIZYM ¸F`¨FÜ IYSe¶F 3 ¸FWe³FZ IZY BÀF dIiYIZYM ´FUÊ IYû livehindustan.com ³FZ A´F³FZ ´FFNIYûa IYe ÷XX d¨F IZY dWÀFF¶F ÀFZ ¶FWb°F We IY»FF°¸FIY AüS dUÀ°FFS ÀFZ IYUSZþ dQ¹FFÜ W¸F³FZ Qû³Fûa We dIiYIZYM ÀFeSeþ IZY d»FE A»F¦F ¸FFBIiYû ÀFFBM »FFG³¨F IYe ±FeÜ d³F¹Fd¸F°F J¶FSûa IZY A»FFUF W¸F³FZ ¹FWFa WS dJ»FFOÞe IYF dWaQe ¸FZa ´FiûRYFB»F, »FFBU dWaQe IY¸FZaMÑe, ÀIYûS IYFOÊ AFdQ Se¹F»F MFB¸F A´FOZM dIY¹FFÜ °Fe³F ¸FWe³FZ IZY »F¦FF°FFS dIiYIZYM IZY ¶FFQ Qû ³FF¸Fûa IYe þ¶FSQÀ°F ¨F¨FFÊ WbBÊÜ I`Y´M³F IcY»F ¸FWZÔXýi dÀFaW ²Fü³Fe AüS ÀFb´FS WFGM IYûW»FeÜ ÀFUF»F ¹FWe CN³FZ »F¦FF dIY AFdJS I`Y´M³F ²Fü³Fe We SXWZÔX ¹FF IY¸FF³F IYûW»Fe IYû QZ Qe þFEÜ »FFBU kdW³QbÀ°FF³Fl ³FZ BÀFe ¸FbïXZ ´FS AFG³F»FFB³F ÀFUÊZ IYS AF¸F þ³F°FF IYe SF¹F »FeÜ BÀF SF¹FVFb¸FFSe ¸FZÔ WX¸FZÔ dSIYFGOÊ 6320 ÀFZ ª¹FFQF UûMX d¸F»FZÜ ÀF·Fe IYe EIY We SF¹F ±Fe ²Fü³Fe We ¶FZÀM I`Y´M³F W`ÔXÜ BÀF ÀFUÊZ IYû kdW³QbÀ°FF³FlIZY d´FiaM AüS dOdþM»F Qû³Fûa ÀFaÀIYS¯Fûa ¸FZa ´Fi¸FbJ°FF ÀFZ ´FiIYFdVF°F dIY¹FF ¦F¹FFÜ

»FFB½F dWX³QbÀ°FF³F

d¶FWFS IYe VFSF¶F¶FaQe ´FS ·Fe ¶Fû»Fe þ³F°FF

dQ»»Fe ¸FZa QcÀFSe ¶FFS »F¦FFE ¦FE AFGO -BʽF³F RYFG¸FÊc»FZ ´FS ÀFûVF»F ¸FedO¹FF ÀFZ »FZIYS WS AJ¶FFS AüS MeUe ´FS ¨F¨FFÊ þûSûa ÀFZ ±FeÜ IYWeÔ dQ¢IY°Fûa IYe J¶FS °Fû IYWeÔ BÀF RYFG¸FÊc»FZ IZY ¶FZAÀFS Wû³FZ IYe J¶FSÜ W¸F³FZ þ³F°FF ÀFZ Qû McIY ÀFUF»F ´FcLF, ¢¹FF AFGO—BÊU³F RYFG¸FÊc»FZ IYû dQ»»Fe ¸FZa W¸FZVFF IZY d»FE »FF¦Fc IYS QZ³FF ¨FFdWEÜ dQ»»Fe UF»Fûa ³FZ W¸FFSZ BÀF AFG³F»FFB³F ´Fû»F ¸FZa dWÀÀFF d»F¹FFÜ W¸FZa IbY»F 4295 »Fû¦Fûa ÀFZ ´Fid°FdIiY¹FF d¸F»FeÜ IYSe¶F 54% ´Fid°FVF°F »Fû¦Fûa ³FZ kWFal ¸FZa BÀFIYF þUF¶F dQ¹FFÜ ¹FWX J¶FS ·Fe d´FiaM AüS dOdþM»F Qû³Fûa ¸FedO¹FF ¸FZa ´Fi¸FbJ°FF ÀFZ LX´Fe AüS ´FZþ ½¹Fcþ IZY d»FWFþ ÀFZ ·Fe BÀF³FZ W¸FZa A¨Le ´FW¨FF³F QeÜ

d¶FWFS ¸FZÔ ¸Fb£¹F¸FaÂFe ³Fe°FeVF IbY¸FFS ³FZ ´Fc¯FÊ VFSF¶F¶FaQe IYe §Fû¿F¯FF IYeÜ AJ¶FFSûa ³FZ BÀFÀFZ þbOÞe °FSW-°FSW IYe J¶FSZa AüS RYûMû ´FiIYFdVF°F dIYEÜ livehindustan.com ³FZ ·Fe B³F J¶FSûa IYû ´Fi¸FbJ°FF ÀFZ À±FF³F dQ¹FF »FZdIY³F W¸F³FZ ÀF¶FÀFZ A»F¦F ªFû dIY¹FF ½FWX ±FF ÀFSIYFS IZY BÀF R`YÀF»FZ ´FS AF¸F þ³F°FF IYe SF¹FVFb¸FFSe IYFÜ W¸F³FZ AFG³F»FFB³F ÀFUÊZ dIY¹FFÜ W¸FFSZ ´Fû»F ¸FZÔ ³F dÀFRÊY »Fû¦Fûa ³FZ dWÀÀFF d»F¹FF, ¶Fd»IY BÀFZ ÀFûVF»F ¸FedO¹FF ´FS Jc¶F VFZ¹FS ·Fe dIY¹FFÜ WX¸FZÔ IbY»F 2770 »Fû¦Fûa ÀFZ ´Fid°FdIiY¹FF d¸F»FeÜ ÀF·Fe ³FZ ¸FF³FF dIY VFSF¶F¶FaQe ÀFZ IiYFB¸F IYaMÑû»F Wû¦FF AüS dUIYFÀF IYF ³F¹FF AF²FFS °F`¹FFS Wû¦FFÜ BÀF ÀFUÊZ IZY ´FdS¯FF¸F IYû ³F dÀFRÊY d¶FWFS ¸FZa ¶Fd»IY A³¹F ÀFaÀIYS¯Fûa ¸FZÔ ·Fe ´Fi¸FbJ°FF ÀFZ À±FF³F dQ¹FF ¦F¹FFÜ BETWEEN US | JULY 2016 | 39

IY½FSX ÀMXûSXe 1

2

kdWX³QbÀ°FF³Fl IYF ÀFOÞXIY ÀFbSXÃFF Ad·F¹FF³F

ÀFF½F²FF³F SXW,ZÔX ÀFbSXdÃF°F SXWZÔX

dWX

X³QbÀ°FF³F ³FZ A´F³FZ ´FFNXIYûÔ IYû ÀFOÞXIY WXFQÀFûÔ IZY ´Fid°F ÀF¨FZ°F AüSX ªFF¦FøYIY IYSX³FZ IZY d»FE 12 ÀFZ 16 ªFc³F °FIY ´FFa¨F IYdOÞX¹FûÔ ¸FZÔ £FFÀF Ad·F¹FF³F ¨F»FF¹FFÜ dQ»»Fe, ¹Fc´Fe, d¶FWXFSX, ÓFFSX£FaOX, QZWXSXFQc³F IZY 20 ÀFZ ª¹FFQF IZÔYýiûÔ ´FSX ¨F»FFE BXÀF Ad·F¹FF³F IYû ·FFSXe ÀFRY»F°FF d¸F»FeÜ Ad·F¹FF³F IYe ´FWX»Fe IYOÞXe ¸FZÔ SXFª¹FûÔ ¸FZÔ ¶FPÞX SXWZX WXFQÀFûÔ IYe ÀF©FFBÊX IYû CXªFF¦FSX dIY¹FF ¦F¹FFÜ BXÀF¸FZÔ IYBÊX ¨FüÔIYF³FZ ½FF»FZ °F±¹F ÀFF¸F³FZ AFEÜ CXQFWXSX¯F IZY °FüSX ´FSX dQ»»Fe ¸FZÔ WXSX dQ³F ´FFa¨F »Fû¦F ÀFOÞXIYûÔ ´FSX A´F³Fe ªFF³F 40 | JULY 2016 | BETWEEN US

¦Fa½FF QZ°FZ W`ÔXÜ BXÀF ´FcSmX Ad·F¹FF³F IYe £FFÀF ¶FF°F ¹FWX SXWXe dIY WXSX VFWXSX ¸FZÔ ¸FüªFcQ k¸Fü°F IZY ¨FüSXFWZXl IYe AûSX ·Fe ´FWX»Fe ¶FFSX ´FFNXIYûÔ IYF ²¹FF³F AFIÈYáX dIY¹FF ¦F¹FFÜ ÀFF±F WXe ÀFOÞXIY WXFQÀFZ ¸FZÔ ªFF³F ¦Fa½FF³FZ ½FF»FZ EIY ´FedOÞX°F ´FdSX½FFSX IZY WXF»FF°FûÔ ´FSX Ad·F¹FF³F IYe WXSX IYOÞXe ¸FZÔ A»F¦F IY½FSXZªF ±FeÜ ´FedOÞX°FûÔ IYe IYWXF³Fe IZY ªFdSXE kWXFQÀFZ IZY ÀF¶FIYl ·Fe d¸F»FZ, dªF³WZÔX A»F¦F ÀFZ ´FiIYFdVF°F dIY¹FF ¦F¹FFÜ BXÀFe °FSXWX IYOÞXe QSX IYOÞXe BXÀF Ad·F¹FF³F IYF IYFSX½FFa ¶FPÞXFÜ QcÀFSXe IYOÞXe ¸FZÔ ÀFOÞXIY WXFQÀFûÔ IYe ½FªFWXûÔ ´FSX ¶FFSXeIYe ÀFZ ¦FüSX

dIY¹FF ¦F¹FFÜ Ad·F¹FF³F IYe °FeÀFSXe IYOÞXe SXFª¹F ¸FZÔ ¹FF°FF¹FF°F ½¹F½FÀ±FF ´FSX IZÔYdýi°F SXWXeÜ ¨Fü±Fe IYOÞXe ¸FZÔ ¹FF°FF¹FF°F ½¹F½FÀ±FF ÀFb²FFSX³FZ IYû »FZIYSX d½FVû¿FÄFûÔ IYe SXF¹F IYû ´FiIYFdVF°F dIY¹FFÜ Ad·F¹FF³F IZY Aad°F¸F dQ³F kdWX³QbÀ°FF³Fl ³FZ ªF³F°FF IZY ÀFF±F VFFd¸F»F WXûIYSX ¸Fû¸F¶FdØF¹FûÔ IZY ªFdSXE kªFF¦FÈd°F IYe ¸FVFF»Fl ªF»FFBÊXÜ ÀFF±F WXe »Fû¦FûÔ ³FZ ÀFaIY»´F d»F¹FF dIY ¦F»F°F OÑXFBXd½Fa¦F IY·Fe ³FWXeÔ IYSmÔX¦FZÜ ÃûÂF IZY ªF³F´Fid°Fd³Fd²F¹FûÔ ³FZ ·Fe BXÀF¸FZÔ ·FF¦FeQFSXe IYe AüS ÀFOÞXIY WXFQÀFZ SXûIY³FZ IZY d»FE WXSXÀFa·F½F - ¦FüSX½F °¹FF¦Fe ¸FQQ QZ³FZ IYF ½FFQF dIY¹FFÜ

1

2

dQ»»Fe IZY Qb¦FFÊ´FbSXe ¨FüIY ´FSX I`ÔYOX»F ¸FF¨FÊ d³FIYF»FIYSX »Fû¦FûÔ ³FZ ÀFOÞXIY WXFQÀFûÔ ´FSX AÀFa°Fû¿F ªFFdWXSX dIY¹FFÜ »Fû¦FûÔ ³FZ ½FFWX³F ¨FF»FIYûÔ ÀFZ ÀFbSXdÃF°F ½FFWX³F ¨F»FF³FZ IYe A´Fe»F ·Fe IYeÜ dQ»»Fe IZY IÈY¿¯FF³F¦FSX ¸FZÔ À±FF³Fe¹F »Fû¦FûÔ ³FZ ·Fe ÀFOÞXIY WXFQÀFFZÔ IZY ´Fid°F ªFF¦FøYIY°FF »FF³FZ IZY d»FE I`ÔYOX»F ¸FF¨FÊ d³FIYF»FFÜ BXÀF QüSXF³F ¸FF¨FÊ ¸FZÔ VFFd¸F»F »Fû¦FûÔ ³FZ ½FFWX³F ¨FF»FIYûÔ ÀFZ ÀFbSXdÃF°F ½FFWX³F ¨F»FF³FZ IYe A´Fe»F IYeÜ BETWEEN US | JULY 2016 | 41

dWX³QbÀ°FF³F ÀFWX¹Fû¦F

dW³QbÀ°FF³F A´F³FZ dQUa¦F°F ÀFF±Fe IZY ´FdSþ³FûÔ IZY ÀFF±F AFN þc³F IYû kdW³QbÀ°FF³Fl IZY ´FM³FF Qμ°FS IYF ¸FFWü»F ¶FQ»FF WbAF ±FFÜ QSAÀF»F, CÀF dQ³F kdW³QbÀ°FF³Fl IZY IY¸FeÊ BÀF ·FSûÀFZ IZY ÀFF±F þ¸FF WbE ±FZ dIY UZ dIYÀFe ·Fe ´FdSdÀ±Fd°F ¸FZa A´F³FZ dQUa¦F°F ÀFF±Fe SFþQZU Saþ³F IZY ´FdSþ³Fûa IZY ÀFF±F SWZa¦FZÜ ³F IZYU»F A·Fe ¶Fd»IY ·FdU¿¹F ¸FZa ·Fe UZ ÀU. SFþQZU IZY ´FdSþ³Fûa IZY ÀFbJ—QbJ IYF £¹FF»F SJZa¦FZÜ BÀF ·FSûÀFZ IYû »FZIYS JbQ kdW³QbÀ°FF³Fl IZY ´Fi²FF³F ÀFa´FFQIY VFdVF VFZJS ´FWba¨FZ ±FZÜ BÀF ¸FüIZY ´FS SFþQZU Saþ³F IYe ´F°³Fe AüS C³FIZY ¶F©FZ ·Fe ¸FüþcQ ±FZÜ kdW³QbÀ°FF³Fl IZY ´FÂFIYFS SFþQZU Saþ³F IYe W°¹FF 13 ¸FBÊ IYû A´FSFd²F¹Fûa ³FZ ¦Fû»Fe ¸FFSIYS IYS Qe ±FeÜ BÀF ¸FüIZY ´FS ´Fi²FF³F ÀFa´FFQIY þe ³FZ kdW³QbÀ°FF³Fl IYe AûS ÀFZ ÀU. SFþQZU IZY ´FdSþ³Fûa IYû 14 »FFJ ÷XX ´F¹FZ IZY ¨FZIY ÀFüa´FZÜ SFþQZU Saþ³F IYe À¸FÈd°F ¸FZa ¶FbðX¸FF¦FÊ dÀ±F°F IYF¹FFÊ»F¹F IZY IYFG³RimÔYÀF WFG»F ¸FZa 8 þc³F IYû ßFðXFaþd»F ÀF·FF IYF AF¹Fûþ³F dIY¹FF ¦F¹FFÜ BÀF¸FZa kdW³QbÀ°FF³Fl ´FdSUFS IYe AûS ÀFZ SFþQZU IZY ´FÂFIYFdS°FF ¸FZa dIYE ¦FE ¹Fû¦FQF³F AüS C³FIYe IY¸FÊ d³FâF IYû ¹FFQ dIY¹FF ¦F¹FFÜ ßFðXFaþd»F ÀF·FF ¸FZa SFþQZU Saþ³F IYe ´F°³Fe AFVFF Saþ³F, ¶FZMZ AFVFe¿F Saþ³F AüS ¶FZMe ÀFFÃFe Saþ³F ÀF¸FZ°F

2

42 | JULY 2016 | BETWEEN US

kdW³QbÀ°FF³Fl IZY ÀF`IYOÞûa IYd¸FʹFûa ³FZ C³FIYe °FÀUeS ´FS ¸FF»¹FFÊ´F¯F dIY¹FFÜ BÀF ¸FüIZY ´FSX ´Fi²FF³F ÀFa´FFQIY VFdVF VFZJS ³FZ IYWF dIY SFþQZU IYF ´FdSUFS A¶F ÀFaÀ±FF³F IYe dþ¸¸FZQFSe W`Ü C³FIZY ¶FZMZ IYe ´FPÞFBÊ ¸FZÔ ÀFW¹Fû¦F IYe ·Fe ¶FF°F C³Wûa³FZ IYWeÜ C³Wûa³FZ IYWF dIY SFþQZU IZY þF³FZ IYe IY¸Fe ´FcSe ³FWea IYe þF ÀFIY°Fe, »FZdIY³F C³FIZY ¶Fd»FQF³F ÀFZ W¸FZa A´F³FZ AF°¸F¶F»F IYû ¸Fþ¶Fc°F ¶F³FF³FZ ¸FZa ¸FQQ d¸F»FZ¦FeÜ ´Fi²FF³F ÀFa´FFQIY ³FZ SFþQZU IYe ´F°³Fe AFVFF QZUe IYû ·FSûÀFF dQ»FF°FZ WbE IYWF dIY C³WZa þ¶F ·Fe dIYÀFe ´FiIYFS IYe ¸FQQ IYe þøXX S°F ´FOÞZ¦Fe, ÀFaÀ±FF³F C³FIZY ÀFF±F SWZ¦FFÜ C³Wûa³FZ IYWF dIY SFþQZU IYF ´FdSUFS A¶F ´FcSF kdW³QbÀ°FF³Fl AJ¶FFS W`Ü ßFðXFaþd»F ÀF·FF IZY ¸FüIZY ´FS USe¹F À±FF³Fe¹F ÀFa´FFQIY OFG. °FeSdUþ¹F dÀFaW, kdW³QbÀ°FF³F MFB¸ÀFl IZY USe¹F À±FF³Fe¹F ÀFa´FFQIY ¸F`¸F³F ¸F`±¹Fc, kdW³QbÀ°FF³Fl IZY SFþ³Fed°FIY ÀFa´FFQIY d½F³FûQ ¶Fa²Fb, ÀF¸F³U¹F ÀFa´FFQIY ÀU¹Fa ´FiIYFVF, d¶Fþ³FZÀF WZO ÀFaþ¹F dÀF³WF, E¨FAFS WZO SdUVFaIYS dÀFaW ÀF¸FZ°F ÀFaÀ±FF³F IZY ÀF`IYOÞûa IY¸FeÊ C´FdÀ±F°F SWZÜ ´FcUÊ ¸FZa ´FÂFIYFS SFþQZU Saþ³F IYe AF°¸FF IYe VFFad°F IZY d»FE Qû d¸F³FM IYF ¸Fü³F SJF ¦F¹FFÜ ÀF·FF IYF ÀFa¨FF»F³F IY¸F»FZVF ³FZ dIY¹FFÜ

kdW³QbÀ°FF³Fl IYe AFZSX ÀFZ À½F. SFþQZU Saþ³F IYe ´F°³Fe AFVFF SaXªF³F IYFZ 14 »FFJ ÷XX ´F¹FZ IZY ¨FZIY ÀFüa´F°FZ ´Fi²FF³F ÀFa´FFQIY VFdVF VFZJSXÜ ÀFF±F W`ÔX USe¹F À±FF³Fe¹F ÀFa´FFQIY OFG. °FeSdUþ¹F dÀFaW (QFEa) AüSX d¶Fþ³FZÀF WZO ÀFaþ¹F dÀF³WFÜ

dWX³QbÀ°FF³F Ad·F¹FF³F 1

kdW³QbÀ°FF³Fl ³FZ EIY WþFS ÀFZ ª¹FFQF ¶F©FFZÔ IYe dVFÃFF ¦FûQ dQ»FFBÊ

¶FÀ°FZ ·Fe C´F»F¶²F IYSFEÜ ¹FW IiY¸F ¶FPÞ°FF ¦F¹FFÜ ¶FZdM¹Fûa IZY ÀFF±F We þøXX S°F¸FaQ ´FdSUFSûa IZY ³F³WZ ¶F©Fûa IYe dVFÃFF IZY d»FE ³F¹FF ÀFUZSF dJ»F³FZ »F¦FFÜ B³F ¶F©Fûa IYe dVFÃFF IYû ¦FûQ »FZ³FZ UF»FZ ´FdSUFS U ÀFaÀ±FFEa ÀFe²FZ B³FIZY ÀIcY»F þFIYS RYeÀF þ¸FF IYS³FZ »F¦FZÜ 20 ¸FF¨FÊ IYû ³F¹FF ÀFUZSF IYF ·F½¹F ÀF¸F´FʯF dIY¹FF ¦F¹FFÜ MeE¸F¹Fc IZY ´FiZÃFF¦FÈW ¸FZa AF¹Fûdþ°F ÀF¸FFSûW ¸FZa IZÔYýie¹F ÀFaÀFQe¹F EUa A»´FÀFa£¹FIY IY»¹FF¯F ¸FaÂFe ¸Fb£°FFS A¶¶FFÀF ³FIYUe ¶F°FüS ¸Fb£¹F Ad°Fd±F ¸FüþcQ SWZÜ MeE¸F¹Fc IZY IbY»FFd²F´Fd°F ÀFbSZVF þ`³F, IbY»F´Fd°F ´Fiû AFSIZY ¸FbQЦF»F, ÀF´FF IZY VFWS dU²FF¹FIY WFþe ¹FcÀFbRY AaÀFFSe IZY ÀFF±F We kdW³QbÀ°FF³Fl

IY»F¸F AüS QUF°F IYe SûVF³Fe ¶F³FIYS dJ»FF ³F¹FF ÀFUZSF 1

³F¹FF ÀFUZSF : SF²FF ¦Fûd½F³Q MÑÀM IYe AûS ÀFZ ¶F©Fûa IYe dVFÃFF IZY d»FE OZPÞ »FFJ ÷XX ´F¹FZ IYF ¨FZIY ÀIcY»F IYû ÀFüa´FF ¦F¹FFÜ

2

MeE¸F¹Fc ¸FZa AF¹Fûdþ°F ÀF¸F´FʯF IYF¹FÊIiY¸F ¸FZÔ ¶F©FûÔ IYFZ Qb»FFSX°FZ IZÔYýie¹F A»´FÀFa£¹FIY IY»¹FF¯F SFª¹F¸FaÂFe ¸Fb£°FFS A¶¶FFÀF ³FIYUeÜ

IZY UdSâ ÀFa´FFQIY ´Fb¿´FZaQi VF¸FFÊ ·Fe ¸FüþcQ SWZÜ A´F³FZ ÀFa¶Fû²F³F ¸FZa IZÔYýie¹F ¸FaÂFe ¸Fb£°FFS A¶¶FFÀF ³FIYUe ³FZ þWFa ³F¹FF ÀFUZSF Ad·F¹FF³F IYe ÀFSFW³FF IYe, ½FWXeÔ ÀU¹Fa ·Fe ´FFa¨F ¶F©Fûa IYe dVFÃFF IYû ¦FûQ »FZ³FZ IYe ¶FF°F IYWeÜ kdW³QbÀ°FF³Fl IZY BÀF A³FcNZ ´Fi¹FFÀF IYe C³Wûa³FZ ¸Fb¢°F IYaN ÀFZ ÀFSFW³FF IYeÜ ³F¹FF ÀFUZSF AFþ EIY WþFS ÀFZ Ad²FIY ¶F©Fûa IZY þeU³F ¸FZa dJ»F SWF W`Ü VFWS IYe °F¸FF¸F ¶FOÞe ÀFaÀ±FFEa A´F³FZ À°FS ÀFZ ¶F©Fûa IYe dVFÃFF IZY d»FE ÀF°F°F IYF¹FÊ IYS SWe W`ÔXÜ kdW³QbÀ°FF³Fl ³FZ A»FJ þ¦FFBÊ W`XÜ A¶F ÀFFSF VFWS A´F³FZ À°FS ÀFZ ¶F©Fûa IYe dVFÃFF IZY d»FE IYF¹FÊ IYS SWF W`Ü -¸F³Fe¿F d¸FßF

2

³F¹FF ÀFUZSFÜ dVFÃFF IYF Ad·F¹FF³FÜ ·FFU³FF IYF ÀFUZSFÜ ¹FWFa ´FiIYFVF ´Fbaþ ¶F³FIYS C·FSe dVFÃFFÜ dVFÃFF IZY CþF»FZ IYF ¸FF²¹F¸F ¶F³FF VFWSÜ QSAÀF»F, ¸FbSXFQF¶FFQ ¸FZÔ kdW³QbÀ°FF³Fl ³FZ dU¦F°F U¿FÊ 2015 IYû VFFSQe¹F ³FUSFÂF ¸FZÔ ³FUÀFaIY»´F ÀFa¦F ¸F³FF³FZ IYe ¶FF°F IYWeÜ IY³¹FF ·Fic¯F W°¹FF IZY dJ»FFRY AF½FFªF CXNXFBÊ AüS ¶FZdM¹Fûa IYû dVFÃFF dQ»FF³FZ IYe A´Fe»F IYeÜ ¹FWea ÀFZ EIY dÀF»FdÀF»FF VFbøX X Wû ¨F»FFÜ VFWS ³FZ ´FW»F IYeÜ °F¸FF¸F ÀU¹FaÀFZUe ÀFaÀ±FFEa AF¦FZ AFBËÜ ¸Fb£¹F²FFSF ÀFZ ½Fad¨F°F ´FdSUFSûa IYe ¶FZdM¹Fûa IYe dVFÃFF IYû ¦FûQ »FZIYS B³FIZY ÀFF»F·FS IYe ÀIcY»F RYeÀF þ¸FF IYeÜ B°F³FF We ³FWea ÀFaÀ±FFAûa IZY A»FFUF ´FdSUFS ·Fe AF¦FZ AFEÜ ¶F©Fûa IYe dVFÃFF ÀFZ »FZIYS B³WZa ÀIcY»F ¹Fcd³FRYF¸FÊ, dIY°FF¶FZa—IYFG´Fe AüS BETWEEN US | JULY 2016 | 43

dWX³QbÀ°FF³F IZY ¶FPÞX°FZ IYQ¸F

dOdþM»F ¨F`ad´F¹FaÀF IZY ÀFF±F ´Fi²FF³F ÀFa´FFQIY IYF

OûÀFF IY³FZ¢VF³F

d´FiaM ¸FedO¹FF ¸FZa A´F³Fe ¶FFQVFFW°F ¶F³FF³FZ IZY ¶FFQ kdWX³QbÀ°FF³Fl A´F³FZ A¦F»FZ d¸FVF³F ´FS ¨F»F ´FOÞF W`Ü »FùF W` dOdþM»F ³¹Fcþ IYe Qbd³F¹FF ¸FZa ·Fe MFG´F ´FS þF³FFÜ AJ¶FFS IZY ÀFFd±F¹Fûa IYû We dOdþM»F ³¹Fcþ IYe Qbd³F¹FF ¸FZa IYF¸F IYS³FZ »FF¹FIY ¶F³FF³FZ IZY d»FE livehindustan ³FZ ÀF·Fe ÀFaÀIYS¯Fûa AüS d´FiaM »FûIZYVF³F ´FS IYBÊ dOdþM»F ¨F`ad´F¹FaÀF °F`¹FFS dIYE W`ÔXÜ U°FʸFF³F ¸FZa 100 ÀFZ ª¹FFQF dOdþM»F ¨F`ad´F¹FaÀF livehindustan.com IZY d»FE »F¦FF°FFS IYF¸F IYS SWZ W`ÔXÜ B³Wea ¨F`ad´F¹FaÀF ¸FZÔ ÀFZ ¨Fbd³FaQF 25 dOdþM»F ¨F`ad´F¹FaÀF ÀFZ kdWX³QbÀ°FF³Fl IZY ´Fi²FF³F ÀFa´FFQIY ßFe VFdVF VFZJS ³FZ OûÀFF IY³FZ¢VF³F ´FS d´FL»FZ dQ³Fûa ¸Fb»FFIYF°F IYeÜ OûÀFF IY³FZ¢VF³F Uû ´»FZMRYFG¸FÊ W`, þWFa kdWX³QbÀ°FF³Fl IZY ÀFF±Fe A´F³FZ ´Fi²FF³F ÀFa´FFQIY ÀFZ ³F dÀFRÊY ´FiûRZYVF³F»F A³Fb·FUûa IYû þF³F°FZ W`ÔX, ¶Fd»IY d³Fþe SF¹F IYû ·Fe þF³F³FZ IYF ¸FüIYF ´FF°FZ W`aÜ dOdþM»F ¨F`ad´F¹FaÀF IZY ÀFF±F ´Fi²FF³F ÀFa´FFQIY IYe ¸Fb»FFIYF°F IZY ¶FFQ WS ÀFF±Fe dOdþM»F d¸FVF³F AüS dOdþM»F RYÀMÊ IZY kdWX³QbÀ°FF³Fl IZY RYFG¸FÊc»FZ IYû ´FcSe °FSW »FF¦Fc IYS³FZ IZY d»FE ÀFaIYd»´F°F dQJ SWF ±FFÜ OûÀFF IY³FZ¢VF³F ÀFZ ´FcUÊ ÀF·Fe dOdþM»F ¨F`ad´F¹FaÀF IZY d»FE EIY UIYÊVFFG´F IYF AF¹Fûþ³F dIY¹FF ¦F¹FF ±FFÜ BÀF¸FZa C³WZa dOdþM»F J¶FSûa ¸FZa dIYÀF °FSW IYe J¶FSûa IYû ´FiF±Fd¸FIY°FF

2

44 | JULY 2016 | BETWEEN US

QZ³Fe W`, UedO¹Fû ³¹Fcþ, ÀFûVF»F ¸FedO¹FF IZY ÀFF±F ³FE d´FiaM ÀFeE¸FEÀF IYe MÑZd³Fa¦F ·Fe Qe ¦FBÊÜ AF³FZ UF»FZ dQ³Fûa ¸FZa W¸F d´FiaM IYe »F¦F·F¦F ÀF·Fe J¶FSûa IYû ÀFe²FZ UZ¶F ´FS ·FZþ³FZ ¸FZa ÀFÃF¸F Wû ÀFIZÔY¦FZ, BÀFe dQVFF ¸FZa »F¦FF°FFS ´Fi¹FFÀF dIY¹FF þF SWF W` AüS dOdþM»F ¨F`ad´F¹FaÀF We BÀF d¸FVF³F IYe -´FiVFFa°F ÓFF ¸Fþ¶Fc°F IYOÞe ÀFFd¶F°F Wûa¦FZÜ

1

1

kdWX³QbÀ°FF³Fl IZY ³FûEOXF IYF¹FFÊ»F¹F ¸FZÔ AF¹FûdªF°F OXûÀFF IY³FZ¢VF³F ¸FZÔ ÀF·Fe ÀFaÀIYSX¯FûÔ AüSX d´FiaMX »FûIZYVF³F IZY dOXdªFMX»F ¨F`Ôd´F¹FaÀF ³FZ dVFSXIY°F IYeÜ

2

OXûÀFF IY³FZ¢VF³F IZY QüSXF³F kdWX³QbÀ°FF³Fl IZY ´Fi²FF³F ÀFa´FFQIY VFdVF Vû£FSX ³FZ dOXdªFMX»F RYÀMÊX IZY A³Fb·F½FûÔ IYû ÀFFd±F¹FûÔ IZY ÀFF±F ÀFFÓFF dIY¹FFÜ

dWX³QbÀ°FF³FX ÀFa½FFQ 1

¹FbUFAû a IZY ÀFF±F ÀFaUFQ kþF¦Fû ¦FFdþ¹FF¶FFQl Ad·F¹FF³F IZY °FW°F WbE ÀFaUFQ IYF¹FÊIiY¸FûÔ ¸FZa VFWS IYe ÀF¸FÀ¹FFAûa ´FS ¨F¨FFÊ WbBÊÜ IYF¹FÊIiY¸F IYû »FZIYS VFWS ¸FZa ¨F¨FFÊ W` AüS ÀF¸FÀ¹FFAûa IZY ÀF¸FF²FF³F IZY d»FE »Fû¦F þbM SWZ W`aÜ ¹FbUFAûa IZY ÀFF±F WbE ÀFaUFQ ¸FZa CX³WXûÔ³FZ ¸FF³FF dIY VFWS ¸FZa ¸FdW»FF ÀFbSÃFF AüSX ÀFRYFBÊ ½¹FUÀ±FF ¶FOÞe ÀF¸FÀ¹FF W`Ü ÀFbÓFFU dQ¹FF dIY ¸FdW»FFAûa IYe ÀFbSÃFF IZY d»FE A»F¦F ÀFZ ´Fbd»FÀF QÀ°FF ¶F³FF¹FF þFE °FFdIY ¸FdW»FFAûa IYû IYFSÊUFBÊ IZY d»FE ·FMIY³FF ³FWea ´FOÞZÜ ÀFF±F We WS ±FF³FZ ¸FZÔ EIY ¸FdW»FF MZ¶F»F Wû, ªFWXFa ¸FdW»FF IY¸FʨFFSe We °F`³FF°F Wûa °FFdIY ¸FdW»FFAûa IYû dVFIYF¹F°F QþÊ IYSF³FZ ¸FZÔ dQ¢IY°F IYF ÀFF¸F³FF ³F IYSX³FF ´FOÞZXÜ ÀFRYFBÊ ½¹FUÀ±FF IZY d»FE ´Fi¶Fa²F³F NeIY WûÜ ÀFF±F We ¹FF°FF¹FF°F ½¹F½FÀ±FF ·Fe Qb÷X XÀ°F IYe ªFFEÜ ¹FbUFAûa ³FZ dWaO³F IYû ¶F¨FF³FZ IZY d»FE EIYþbM WûIYS IYF¸F IYS³FZ ´FS þûS dQ¹FFÜ

¸FdW»FFAFZÔ IZY ÀFF±F ÀFaUFQ kþF¦Fû ¦FFdþ¹FF¶FFQl Ad·F¹FF³F IZY °FW°F kdWX³QbÀ°FF³Fl ³FZ VFWS IYe ¸FdW»FFAûa IZY ÀFF±F ÀFaUFQ dIY¹FFÜ JbQ ¸FdW»FFAûa ³FZ ¸FF³FF dIY

2

VFWS ¸FZÔ ¸FdW»FFEa ÀFbSdÃF°F ³FWea W`ÔXÜ ¸FdW»FFAûa IZY ÀFF±F Wû³FZ UF»FZ A´FSF²F IYû ¦Fa·FeS°FF ÀFZ d»F¹FF þFEÜ ÀF¸FFþ ¸FZa þF¦FøXX IY°FF »FF³FZ IYe þøXX S°F ´FS ¶F»F dQ¹FFÜ A´F³Fe ÀFbSÃFF ÀFbd³FdV¨F°F IYSX³FZ IZY d»FE ¸FdW»FFAûa IYFZ JbQ WXe AF¦FZ AF³FF Wû¦FFÜ ¸FdW»FF WZ»´F»FFB³F ³Fa¶FSûa IZY ´Fi¨FFS-´FiÀFFS IZY ÀFF±F ¶F©Fûa IYû §FS ÀFZ We ÀFaÀIYFSUF³F ¶F³FF³FZ ´FS ¶F»F dQ¹FFÜ ÀFF±F We ÀFRYFBÊ, ¹FF°FF¹FF°F, ´FZ¹Fþ»F AüS dWaO³F IYe QbQÊVFF ·Fe VFWS IYe ¶FOÞe ÀF¸FÀ¹FFEa W`ÔXÜ ¸FdW»FFAFZÔ ³FZ IYWF dIY ÀF¸FÀ¹FFAûa IZY ÀF¸FF²FF³F IZY d»FE ÀFF¸FcdWIY ´Fi¹FFÀF IYe þøXX S°F W`Ü IYûBÊ EIY ÀFaÀ±FF ¹FF ½¹Fd¢°F B³F ÀF¸FÀ¹FFAûa IYû AIZY»FZ

1

kþF¦Fû ¦FFdþ¹FF¶FFQl Ad·F¹FF³F IZY °FW°F ¸FdWX»FFAFZÔ ³FZ VFWXSX IYe ÀF¸FÀ¹FFAFZÔ ´FSX ¨F¨FFÊ IYeÜ

2

¹Fb½FFAFZÔ ³FZ ·Fe BÀF Ad·F¹FF³F ¸FZÔ dVFSXIY°F IYe AüSX ÀF¸FÀ¹FFAFZÔ IZY ÀFa·FFd½F°F ÀF¸FF²FF³F ¶F°FFEÜ

W»F ³FWXeÔ IYS ÀFIY°FF W`Ü A¦FS dWaO³F IYû ¶F¨FF³FF W`X °Fû ´FF³Fe IYû »FZIYS IYF¸F IYS SXWXeÔ ÀFaÀ±FFAûa IYû EIYþbM Wû³FF Wû¦FFÜ ´FZ¹Fþ»F A´F³FZ §FS ÀFZ ¶F¨FF³FF VFbøX X IYS³FF Wû¦FFÜ —ÀFb³Fe»F ´FF¯OZ¹F BETWEEN US | JULY 2016 | 45

dWX³QbÀ°FF³FX JFÀF ¸FZWX¸FF³F CXQFSX½FFQe BÀ»FF¸F IZY ÀF¸F±FÊIY ´FFdIYÀ°FF³F ¸Fc»F IZY ¸FVFWcXSX IY³FFOXFBÊX »FZ£FIY-d½F¨FFSXIY °FFSmXIY RY°FWX ªF¶F kdWX³QbÀ°FF³Fl IYF¹FFÊ»F¹F AFE °FFZ BÀ»FF¸Fe IY˜XSX½FFQ AüSX AF°FaIY½FFQ ´FSX Jb»FIYSX ¶FF°F IYeÜ CX³FIYe °FIY»FeRY ¹FWX ·Fe W`X dIY CXQFSX AüSX ´Fi¦Fd°FVFe»F ¸FbdÀ»F¸F ²FOÞXF ·Fe ´FcSXe °FSXWX CX³FIZY ÀFF±F ³FWXeÔ £FOÞXF W`XÜ

ÀFWX¸F°F WXûÔ ¹FF AÀFWX¸F°F B³WZÔX JFdSXªF ³FWXeÔ IYSX ÀFIY°FZ ´FF

dIYÀ°FF³F ¸Fc»F IZY IY³FFOXFBÊX »FZ£FIY-d½F¨FFSXIY °FFSmXIY RY°FWX d½FVFZ¿F AF¸FaÂF¯F ´FSX ³FûEOXF dÀ±F°F kdWX³QbÀ°FF³Fl IYF¹FFÊ»F¹F ´FWbaX¨FZÜ ´Fi²FF³F ÀFa´FFQIY VFdVF VFZJSX ³FZ À½FF¦F°F dIY¹FFÜ CX³WXFZÔ³FZ IYF¹FFÊ»F¹F IZY ½FdSX¿NX ÀFWX¹Fûd¦F¹FûÔ ÀFZ IYBÊ ¸FbïXFZÔ ´FSX ¶FZ¶FFIY ¶FF°F IYeÜ °FFSmXIY ³FZ ÀF·¹F°FFAûÔ IZY õaXõX, BXÀ»FF¸F ¶F³FF¸F BXÀ»FF¸F, ·FFSX°Fe¹F ¸FbÀF»F¸FF³FûÔ AüSX ¹Fb½FFAûÔ ÀFZ ªFbOÞZX °F¸FF¸F ¸FbïXûÔ ´FSX Jb»FIYSX A´F³FZ d½F¨FFSX SXJZÜ °FFSmXIY IYFZ CXQFSX½FFQe BÀ»FF¸F IZY ¸FbJS ¨FZWXSXZ IZY °FüSX ´FSX ªFF³FF ªFF°FF W`XÜ BXÀ»FF¸Fe IYMÐXMXSX½FFQ AüSX ´FFdIYÀ°FF³F IZY d»FE CX³FIYF ¦FbÀÀFF ªF¦F-ªFFdWXSX W`XÜ kdWX³QbÀ°FF³Fl IZY ´Fi²FF³F ÀFa´FFQIY VFdVF Vû£FS ³FZ ·Fe IYWXF dIY AF´F °FFSZIY R °FW IYe ¶FF°FFZÔ ÀFZ ÀFWX¸F°F WXûÔ ¹FF AÀFWX¸F°F, »FZdIY³F B³WZÔX JFdSXªF ³FWXeÔ IYSX ÀFIY°FZÜ IYF¹FFÊ»F¹F IZY ½FdSX¿NX

46 | JULY 2016 | BETWEEN US

ÀFWX¹Fûd¦F¹FFZÔ ³FZ Qbd³F¹FF·FSX ¸FZÔ ¶FPÞX SXWXe ²FFd¸FÊIY IY˜XSX°FF, AF°FaIY½FFQ AüSX ´FFdIYÀ°FF³F IYFZ »FZIYSX ÀF½FF»F ´FcLZXÜ CX³WXFZÔ³FZ ²FFd¸FÊIY IY˜XSX°FF ´FSX ÀFe²FZ ªF½FF¶F dQEÜ °FFSmXIY ³FZ IYWXF dIY IYûBÊX ·Fe QZVF d³F¹F¸F-IYF³Fc³FûÔ ÀFZ ¨F»F³FF ¨FFdWXE, ²FFd¸FÊIY dIY°FF¶FûÔ ÀFZ ³FWXeÔ, dªFÀFZ ÀFad½F²FF³F ¶F³FFIYSX ´FZVF dIY¹FF ªFF SXWXF W`XÜ BXÀ»FFd¸FIY SXFª¹F IYe A½F²FFSX¯FF EIY °FSXWX ÀFZ IYMÐXMXSX BXÀ»FF¸F IYû ¶FPÞXF½FF QZ³FF AüSX CXÀFIYe AFOÞX ¸FZÔ A´F³FZ dWX°F ÀFF²F³FF W`XÜ ÀFDYXQe ASX¶F AüSX BXÊSXF³F ªF`ÀFZ QZVF BXÀFZ ¶FPÞXF³FZ ¸FZÔ »F¦FZ W`ÔXÜ ¹FWXe ³FWXeÔ Qbd³F¹FF·FSX ¸FZÔ ½FF¸F´Fa±F ·Fe BÀF IY˜XSX°FF IYFZ WX½FF QZ SXWXF W`X, ªFFZ ¨FüÔIYF³FZ ½FF»FF IYQ¸F W`XÜ ´FFdIYÀ°FF³F IYFZ AFOÞZX WXF±F »FZ°FZ WbXE CX³WXûÔ³FZ IYWXF dIY ´FFdIYÀ°FF³F AF°FaIY½FFdQ¹FFZÔ IYe VFSX¯FÀ±F»Fe ¶F³F ¦F¹FF W`XÜ

½FªFedSXÀ°FF³F ¸FZÔ ·Fe AFa°FIY½FFQe ÀF¸FcWXûÔ IYF Q¶FQ¶FF ¶FPÞX°FF ªFF SXWXF W`XÜ ÀFSXIYFSX AFa°FIY½FFQe ÀFa¦FNX³FûÔ IYû ¸FQQ QZ SXWXe W`XÜ ½FWX dQ³F QcSX ³FWXeÔ ªF¶F ´FFdIYÀ°FF³F MbXIYOXÞûÔ ¸FZÔ ¶FaMX ªFFE¦FFÜ ·FFSX°F IYe dÀ±Fd°F ¸FªF¶Fc°F W`X »FZdIY³F ´FFdIYÀ°FF³F IYû ªFøYSX°F ÀFZ Ad²FIY ·FF½F dQ¹FF ªFF SXWXF W`XÜ ·FFSX°F VFbøY ÀFZ WXe ´FFdIYÀ°FF³F IYû §FSX IYe LXûMXe ¶FWcX IYe °FSXWX ¸FF³F SXWXF W`X, dªFÀFZ ¹FWX ³FWXeÔ ´F°FF dIY ½FWX A¶F ÀFFÀF ¶F³F ¦FBÊ W`XÜ ¹FWXFa ÀFZ A¸F³F IYe AFVFF IZY ´Fi¹FFÀF dIYE ªFF°FZ W`ÔX, dªF³WZÔX ½FWXFa IYûBÊX ³FWXeÔ ¨FFWX°FFÜ ·FFSX°F ¶FFa¦»FFQZVF IYe CX´FZÃFF IYSX°FF W`X AüSX ´FFdIYÀ°FF³F IZY d»FE ¶FPÞX-¨FPÞIYSX ´Fi¹FFÀF IYSX°FF W`XÜ -ÀFaQe´F ¨FüWXF³F

dWX³QbÀ°FF³FX ªFF¦F÷YIY°FF

QZWXSXFQc³F IZY ªFeE¸FEÀF SXûOX dÀ±F°F kdWX³QbÀ°FF³Fl IYF¹FFÊ»F¹F ¸FZÔ WZX´FZMXFBXdMXÀF IYe ªFFa¨F IYSXF°FZ kdWX³QbÀ°FF³Fl IZY IY¸FʨFFSXeÜ

QZWXSXFQc³F IYF¹FFÊ»F¹F ¸FZÔ WZX´FZMXFBdMXÀF ´FSX dVFd½FSX

kdWX³QbÀ°FF³Fl IZY QZWXSXFQc³F IYF¹FFÊ»F¹F ¸FZÔ °Fe³F ¸FBÊX IYû À½FF¸FeSXF¸F dWX¸FF»F¹F³F ¹Fcd³F½FdÀFÊMe ªFü»Fe¦FiFaM IZY ÀFWX¹Fû¦F ÀFZ WZX´FZMXFBXdMXÀF IZY £F°FSmX IYû »FZIYSX À½FFÀ±¹F dVFd½FSX »F¦FF¹FF ¦F¹FFÜ dVFd½FSX ¸FZÔ kdWX³QbÀ°FF³Fl IYd¸FʹFûÔ ³FZ WZX´FZMXFBXdMXÀF IYe ªFFa¨F IYSXFBÊ AüSX OXFG¢MXSXûÔ ÀFZ BXÀF SXû¦F IZY ¶FFSmX ¸FZÔ ªFF³FIYFSXe »FeÜ dVFd½FS ¸FZÔ ¦F`ÀMÑXûEaMÑXû»FFGdªFÀM OFG. SûdW°F ¦Fb´°FF ³FZ WZ´FZMFBdMÀF IZY ´Fi·FF½F AüS BX»FFªF IYe ªFF³FIYFSXe QeÜ BXÀF QüSXF³F OXFG. ¦Fb´°FF ³FZ ¶F°FF¹FF dIY AF¸F°FüS ´FS d»F½FSX ¸FZÔ ÀFcªF³F, ½FF¹FSXÀF BX³RZY¢VF³F, VFSXF¶F ÀFZ½F³F, Q½FF IZY dSE¢VF³F AüS ´Fed»F¹FF ÀFZ WZ´FZMXFBXdMXÀF Wû

ÀFIY°FF W`Ü BÀFIZY »FÃF¯F d»F½FSX ÀFZ ªFbOXÞe ¶Fe¸FFSe, ´FZMQQÊ, ¶Fb£FFS, ·Fc£F IY¸F »F¦F³FF, £Fc³F IYe CXd»M¹FFa, AFa£FûÔ IYF ´Fe»FF´F³F AüS ´Fe»FF ¸FcÂF WX`Ü BÀFIZY dVFIYFS ¸FSeªF ¸FZÔ £Fc³F IYe IY¸Fe WXFZ ªFF°Fe W`X AüS ÀFFSXF AÀFS d»F½FSX ´FS ´FOÞX°FF W`XÜ Aa°F°F: CÀFIYe ¸Fü°F ·Fe Wû ÀFIY°Fe W`XÜ WZ´FZMXFBXdMXÀF E, ¶Fe, ÀFe, Oe AüS BÊX E¢¹FcM, IiYFGd³FIY AüS ÀFeSûdÀFÀF ´FiIYFS IYF Wû°FF W`XÜ ¶Fe-ÀFe d»F½FSX I`ÔYÀFS IYF ´Fi¸Fb£F IYFSIY W`XÜ d»F½FSX MÑXFaÀF´»FFaM °FIY IYe ³Fü¶F°F AF ªFF°Fe W`XÜ WZ´FZMXFBXdMXÀF E ¦FaQF ´FF³Fe ´Fe³FZ ÀFZ Wû°FF W`XÜ ¶Fe, ÀFe AüS Oe ¦FaQZ £Fc³F IZY AFQF³F-´FiQF³F ÀFZ Wû°FF W`XÜ E AüSX

BÊX AF¸F°FüS ´FS ¸FF³FÀFc³F IZY ÀF¸F¹F ¦FaQZ ´FF³Fe IZY ÀFa´FIÊY ¸FZÔ AF³FZ ´FS Wû°FF W`XÜ ªF¶FdIY ¶Fe, ÀFe ¦F·FʽF°Fe ÀFZ ÀFe²û ¶F©FZ ¹FF ÀFaIiYd¸F°F £Fc³F »FZ³FZ ´FS Wû ÀFIY°FF W`XÜ OFG. ¦Fb´°FF IZY A³FbÀFFS, 40 RYeÀFQe ¸FF¸F»FZ ÀFeSûdÀFÀF WZ´FZMXFBXdMXÀF ¶Fe AüS ÀFe IZY AF SWZX W`ÔÜ WF»FFadIY BÀFIYF C´F¨FFS ÀFa·F½F W`XÜ BXÀF ¸FüIZY ´FS AdÀFÀMZÔXM SXdªFÀMÑFS OFG. Sûd¸F»F ·FMIYûMe ¸FüªFcQ SXWZXÜ BÀFÀFZ ´FWX»FZ kdWX³QbÀ°FF³Fl IZY ¹Fcd³FM WZXO E»F.IZY. Qb¶FZ AüS À±FF³Fe¹F ÀFa´FFQIY d¦FSXeVF ¨Faýi ¦Fb÷YSXF³Fe ³FZ OXFG. SXûdWX°F ¦Fb´°FF AüS C³FIYe Me¸F IYF kdWX³QbÀ°FF³Fl IYF¹FFÊ»F¹F ¸FZÔ À½FF¦F°F dIY¹FFÜ

´FZÔÎMX¦F ´Fid°F¹Fûd¦F°FF WX»õXF³Fe ¸FZÔ ´F¹FFʽFSX¯F dQ½FÀF ´FSX AF¹FûdªF°F ´FZÔÎMX¦F ´Fid°F¹Fûd¦F°FF ¸FZÔ dVFSXIY°F IYSX³FZ ½FF»FZ ¶F©FûÔ IZY ÀFF±F ÀFa´FFQIYe¹F ´Fi·FFSXe ¹Fû¦FZVF SXF¯FF, ¹Fcd³FMX WZXOX Ad³F»F VF¸FFÊ, ¸FFIZÊYÎaMX¦F WZXOX A¸FÈ°FFaVFb CX´FF²¹FF¹F AüSX A³¹FÜ

BETWEEN US | JULY 2016 | 47

dWX³QbÀ°FF³F ´Fi¹FFÀF d¶F³F ´FF³Fe ÀF¶F ÀFc³F

SaX¦F »FFBÊ ¸FbdWX¸F

»Fû¦FûÔ ³FZ IYWXF SXûIZÔY¦FZ ´FF³Fe IYe ¶F¶FFÊQe

QZVF ¸FZÔ ¦FWXSXF°FZ ªF»FÀFaIYMX ´FSX kdWX³QbÀ°FF³Fl ³FZ kd¶F³F ´FF³Fe ÀF¶F ÀFc³Fl ³FF¸F ÀFZ JFÀF Ad·F¹FF³F ¨F»FF¹FFÜ BÀFIZY °FWX°F IYBÊ SXFª¹FûÔ ¸FZÔ ¦Fa·FeSX WXû°FZ ªF»FÀFaIYMX IYe AFZSX »Fû¦FûÔ AüSX ÀFSXIYFSX IYF ²¹FF³F AFIYd¿FÊ°F dIY¹FFÜ CXØFSX ´FiQZVF, d¶FWXFSX, ÓFFSXJaO, CXØFSXFJaOX AüSX QZVF IYe SXFªF²FF³Fe dQ»»Fe ¸FZÔ ´FF³Fe IYe dIY»»F°F AüSX CXÀFÀFZ ªFcÓF SXWZX »Fû¦FûÔ IZY QQÊ IYFZ ¶F¹FFa dIY¹FFÜ QZVF IZY d½Fd·F³³F ÃFZÂFFZÔ ¸FZÔ ¸FF`þcQ 91 þ»FFVF¹FFZÔ ¸FZÔ ´FF³Fe IYF À°FSX °FZþe ÀFZ d¦FSXF W`X, ªFFZ ¦Fa·FeSX dÀ±Fd°F IYF ÀFaIZY°F W`XÜ »Fû¦FûÔ ³FZ kdWX³QbÀ°FF³Fl IZY BÀF ´Fi¹FFÀF IYFZ ÀFSXFWXF AüSX A´F³FZ À°FSX ´FSX ´FF³Fe ¶F¨FF³FZ IZY d»FE ªFøYSXe IYQ¸F CXNXF³FZ IYe ¶FF°F IYWXeÜ

ÓFFSJaO ¸FZa EIY We dQ³F 36 °FF»FF¶FFZÔ IYe JbQFBÊ VFbøX X

»FJ³FDY ¸FZÔ Ad·F¹FF³F ÀFZ þ³F°FF IYû SFW°F

A´Fi`»F-¸FBÊ ¸FZa ÓFFSJaO ¸FZa ÀFcJZ IZY WF»FF°F AüS ´FZ¹Fþ»F ÀFaIYM IYû QZJ°FZ WbE ÀF·Fe 24 dþ»Fûa ¸FZa EIY ÀFF±F kd¶F³F ´FF³Fe ÀFc³Fl Ad·F¹FF³F ¨F»FF¹FF ¦F¹FFÜ ´FW»FZ ¨FS¯F ¸FZa ´FF³Fe IYe ¶F¶FÊFQe ¶F°FFBÊÜ QcÀFSZ ¸FZa ¶F¶FÊFQe IZY IYFS¯F °F»FFVFZ AüS °FeÀFSZ ¸FZa ¶F¶FÊFQe ´FS SûIY »F¦FFBÊÜ þ¶F ´FF³Fe IYe ¶F¶FÊFQe IYF dWÀFF¶F d»F¹FF ¦F¹FF °Fû ´F°FF ¨F»FF dIY »FFJûa »FeMS ´FF³Fe WS VFWS ¸FZa Sûþ ¹Fca We ¶FW þF°FF W`Ü ¨Fü±FZ ¨FS¯F ¸FZa °FF»FF¶F, Oû·FF JbQUFIYS þ»F ÀFa¨F¹F IYF IYF¸F VFbøX X IYSF¹FF ¦F¹FF °FFdIY ¶FSÀFF°F ¸FZa ´FF³Fe ¶F¶FFÊQ ³F WûÜ SFª¹F ¸FZa EIY We dQ³F ¸FZa 36 °FF»FF¶Fûa IYe JbQFBÊ IZY d»FE kdWX³QbÀ°FF³Fl IYe Me¸F À±FF³Fe¹F þ³F´Fid°Fd³Fd²F, Ad²FIYFSe AüS AF¸F »Fû¦Fûa IZY ÀFF±F IbYQF»F AüS RYFUOÞZ »FZIYS d³FIY»F ´FOÞeÜ W¸FFSZ þ»F dSX´FFZMXÐÀFÊ ³FZ »Fû¦Fûa IZY ÀFF±F d³FIY»FIYS ´FF³Fe ¶F¨FF³FZ IZY ´Fi¹FFÀF VFbøX X dIYEÜ ÀFa¶Fad²F°F dU·FF¦Fûa IYe Me¸F »FZIYS þ¦FW—þ¦FW »FeIZYªF SûIYe ¦FBÊ AüS Jb»FZ ³F»Fûa IYFZ ¶FaQ IYSX½FF¹FF ¦F¹FFÜ ÓFFSJaO ÀFSIYFS ³FZ °FF»FF¶F—Oû·FF JûQ³FZ IYe ¹Fûþ³FF ¶F³FFBÊÜ ³FdQ¹Fûa AüS ´FbSF³FZ °FF»FF¶Fûa IZY þe¯FFZÊðXFS IZY d»FE ¶FþM ´FFÀF dIY¹FFÜ

·Fe¿F¯F ¦F¸FeÊ ¸FZa ´FF³Fe IYe dIY»»F°F ÓFZ»F SXWZX »FJ³FDY IZY ¸FûWX»»FûÔ ¸FZÔ kdW³QbÀ°FF³Fl ³FZ kd¶F³F ´FF³Fe ÀF¶F ÀFc³Fl þF¦FøXX IY°FF Ad·F¹FF³F ¨F»FF¹FFÜ A´Fi`»F AüS ¸FBÊ ¸FZa dVFdUS »F¦FFIYS þ»FIY»F, ³F¦FS d³F¦F¸F, »FZÀFF °F±FF E»FOeE IZY Ad²FIYFdS¹Fûa IYû ¸FüIZY ´FS ¶Fb»FF¹FFÜ BÀF ´Fi¹FFÀF ÀFZ »Fû¦Fûa IYû þ»F ÀFaIYM ÀFZ LbXMXIYFSXF d¸F»FFÜ ¶Fa¦F»FF ¶FFþFS IZY ´FFÀF ·FQ÷XX J ¸FûWX»»FZ ¸FZa E»FOeE ³FZ ´FFB´F »FFB³F °Fû d¶FLF Qe ±Fe »FZdIY³F CÀF¸FZa ´FF³Fe IYWFa ÀFZ AFE¦FF, BÀFIYF IYûBÊ Ba°FþF¸F ³FWea dIY¹FF ±FFÜ »Fû¦Fûa IYû QcSQSFþ ÀFZ ´FF³Fe ·FS³FF ´FOÞ SWF ±FFÜ kdW³QbÀ°FF³Fl ³FZ C³FIYe ÀF¸FÀ¹FF CþF¦FS IYS³FZ IZY ¶FFQ 30 A´Fi`»F IYû I`ÔY´F »F¦FF¹FF, dªFÀFIZY ¶FFQ dU·FF¦F ³FZ JSF¶F ´FOÞZX W`aO´F¸´Fûa IYû Qb÷X XÀ°F dIY¹FFÜ ÀFF±F We Ed»OIYû IYFG»Fû³Fe ¸FZa »F¦FZ ³FE ³F»FIcY´F ÀFZ ´FF³Fe QZ³FZ IYe ½¹F½FÀ±FF IYe ¦FBÊÜ kdW³QbÀ°FF³Fl IYe ¸FbdW¸F Sa¦F »FFBÊ AüSX »Fû¦Fûa ³FZ ²F³¹FUFQ IYWFÜ

48 | JULY 2016 | BETWEEN US

dWX³QbÀ°FF³F AF¹FûªF³F 1

kdW³QbÀ°FF³Fl IZY MÑZO RZY¹FS ¸FZa C¸FOÞF AF¦FSF ´FF»FeUF»F ´FFIÊY ¸FZÔ ¹Fcd³FUdÀFÊMe ¦FZM IZY ÀFF¸F³FZ AF¹Fûdþ°F kdW³QbÀ°FF³F MÑZO RZY¹FSl ¸FZa þ¶FSQÀ°F ·FeOÞ C¸FOÞeÜ 14 ¸FBÊ ÀFZ VFbøX dIYE ¦FE BÀF RZY¹FS IYF »Fû¦Fûa ³FZ þ¸FIYS »Fb°RY CNF¹FFÜ BÀF RZY¹FS IYû 20 ¸FBÊ °FIY ¨F»FF¹FF þF³FF ±FF, »FZdIY³F »Fû¦Fûa IYe ¶FZWQ ¸FFa¦F ´FS BÀFZ 2 dQ³F IZY d»FE ¶FPÞF¹FF ¦F¹FFÜ BÀF QüSF³F ³F³WZ-¸FbÖFûa ³FZ Jc¶F ¸FÀ°Fe IYeÜ DaYMX IYe ÀFUFSe WbBÊ °Fû §FbOÞÀFUFSe IYF ·Fe ¶F©Fûa ³FZ AF³FaQ d»F¹FFÜ

2

3

RZY¹FS ¸FZa AFBÊ QZVF·FS IYe U`SF¹FMe  ´FF³Fe´F°F IYe W`aO»Fc¸F BIYFBÊ IZY ÀFûRZY, C³FIZY IYUS, d´F»Fû IYUS  þ¹F´FbS IYe JFÀF dOþFB³FQFS AüS ¸Fþ¶Fc°F ¨F´´F»F  ÀFWFS³F´FbS ÀFZ AFE 30 WþFS IYe SZaþ IZY RY³FeʨFS  JbþFÊ IZY þFdIYS IYe JFÀF IiYFGIYSe IZY dOþFB³F  ·FQûWe IZY IYF´FÊZM IYe SZaþÜ ÀFü ÷XX ´F¹FZ RbYM ¸FZa IYF´FÊZM  ÀFû³Fe´F°F IZY dW°FIYFSe ÀF¸FcWX IZY VFWQ AüS VF¶FÊ°F  ¸Fba¶FBÊ IYF JFÀF IcY»FSX, ´FF³Fe IYe þøXX S°F ³FWea  dQ»»Fe IYe JFÀF IiYFGIYSXe, ³F ´Fe»Fe ´FOÞ°Fe W` ³F AFÀFF³Fe ÀFZ McM°Fe W`  ¸FZSN IYe JFQe VFMÊ IZY PZSûa dOþFB³F  »FJ³FD AüS AW¸FQF¶FFQ IYe Bd¸FMZVF³F ªU`»FSe  ¶F³FFSÀF IYe ÀFFdOÞ¹FFa, IYFZ»FIYF°FF IYe ÀFFOÞe ÀFdW°F A³¹F AFBM¸F

Sûþ ¸F¨F°FF ±FF QZS SF°F °FIY ²F¸FF»F MÑZO RZY¹FS IZY ¸Fa¨F ´FS ¶F©Fûa IYû Jc¶F ³FF¨F³FZ-ÓFc¸F³FZ IYF ¸FüIYF d¸F»FFÜ A´F³FZ ¸F¸¸Fe-´FF´FF ÀFa¦F RZY¹FS ¸FZa ´FWba¨FZ ¶F©Fûa ³FZ ·Fe ¦FF¹F³F, ³FÈ°¹F ÀFZ ÀF¸FFa ¶FFa²FFÜ ³F³WZ-¸Fb³³Fûa IZY OFaÀF ³FZ ·Fe ¸FZ»FZ ¸FZa JbdVF¹Fûa IZY Sa¦F ·FSZÜ

1

kdWX³QbÀ°FF³Fl IZY MÑmXOX RZY¹FSX ¸FZÔ CX¸FOÞXe »Fû¦FûÔ IYe ·FeOÞXÜ

2

ÀMXFG»F ´FSX dJ»Fü³FZ QZJ°FZ ¶F©FZ AüSX CX³FIZY ´FdSXªF³FÜ

3

ÀMXFG»F ´FSX ÀFªFF½FMXe AFBMX¸F QZJ°FZ ¶F©FZ AüSX A³¹F »Fû¦FÜ

BETWEEN US | JULY 2016 | 49

dWX³QbÀ°FF³F IZY AFa¦F³F ¸FZÔ

IYSe³FF³FZ »FOÞdIY¹FFZÔ ¸FZÔ þ¦FFBÊ

dW¸¸F°F

»FJ³FD kdW³QbÀ°FF³Fl AüS ¹Fcd³FÀFZRY ³FZ 4 þc³F IYû »FJ³FD ¸FZa kÀFZd»F¶FiZdMa¦F ¸FZ³ÀMÑbA»F WFBþe³F RYFGS AFG»F ¦F»ÀFÊ, RYFGS AFG»F Ub¸F³Fl ³FF¸F ÀFZ ¸FbdW¸F IYF AF¦FFþ dIY¹FFÜ dRY»¸F Ad·F³FZÂFe IYSe³FF IY´FcS BÀF IYF¹FÊIiY¸F ¸FZa VFFd¸F»F Wû³FZ »FJ³FD AFBËÜ k¸F`a BaÀFF³F IZY °FüS ´FS ¹FWFa AFBÊ Wca.. ÀMFS IZY °FüS ´FS ³FWeal ¹FW IYWIYS IYSe³FF ³FZ »FJ³FD IZY »Fû¦FûÔ IYF dQ»F þe°F d»F¹FFÜ IYSe³FF ³FZ ¹FWFa »FF-¸FFMeÊd³F¹FS ¦F»ÀFÊ ÀIcY»F IYe LFÂFFAûa IYû WüÀF»FF dQ¹FF dIY UZ ¸FbdVIY»F dQ³Fûa ¸FZa ³F SûEa, ³F ´FSZVFF³F Wûa ¶Fd»IY A´F³FZ d»FE þøXX Se ÀFbdU²FFAûa IYe ¸FFa¦F IYSZaÜ C³Wûa³FZ LFÂFFAûa ÀFa¦F þF¦FøXX IY IYS³FZ UF»FZ JZ»F ·Fe JZ»FZÜ IYSe³FF ³FZ ¹Fcd³FÀFZRY IZY AF»FF Ad²FIYFdS¹Fûa IZY ÀFF±F d¸F»FIYS ÀÂFe ÀFVF¢°FeIYS¯F IYe dQVFF ¸FZa IYF¸F IYS SWZ »Fû¦Fûa IYû ÀF¸¸FFd³F°F ·Fe dIY¹FFÜ IYF¹FÊIiY¸F ¸FZa ÀFFaÀFQ dOa´F»F ¹FFQU ³FZ ·Fe dVFSIY°F ·FeÜ C³Wûa³FZ IYWF dIY UZ ÀFSIYFSe À°FS ´FS IYûdVFVF IYSZa¦Fe dIY ÀIcY»F, IYFG»FZþûa ¸FZa ÀFFRY ÀFb±FSZ MFG¹F»FZM ¶F³FZa °FFdIY C³F dQ³Fûa ¸FZa »FOÞdIY¹Fûa IYû IYûBÊ ´FSZVFF³Fe ³F WûÜ ¸FbdW¸F IZY °FW°F ¹Fc´Fe JFÀF°FüS ´FSX »FJ³FD ¸FZa BÀF ¸FbïXZ ´FS ÀFaUFQ AF¹Fûdþ°F dIYE ¦FEÜ »Fû¦Fûa IYû ¶F°FF¹FF ¦F¹FF dIY »FOÞdIY¹Fûa IYû ´FedS¹FO Wû³FF EIY ÀFF¸FF³¹F VFFSedSIY ´FidIiY¹FF W`Ü þøXX S°F W` dIY BÀFÀFZ þbOÞe UþʳFFEa J°¸F Wûa AüS »Fû¦F BÀF ´FS Jb»FIYS ¶FF°F IYSZaÜ BÀF ¸FüIZY ´FS ÀFF¸FFdþIY IYF¹FÊIY°FÊFAûa ³FZ ¸FFa¦F IYe dIY ÀFFUÊþd³FIY À±FF³Fûa ´FS ¸FdW»FFAûa IZY d»FE MFG¹F»FZM ¶F³FZa, ÀF`d³FMSe ´F`O IYe UZadOa¦F ¸FVFe³F »F¦FZ AüS ¸FdW»FFAûa IZY ÀFF±F IYe þF³FZ UF»Fe LbAF-Lc°F J°¸F Wû °FFdIY C³FIYe dþaQ¦Fe AFÀFF³F WûÜ 50 | JULY 2016 | BETWEEN US

»FJ³FD ¸FZa 4 þc³F IYû ¸FdW»FFAûa IZY d»FE k¸FFWUFSe ÀU¨L°FFl Ad·F¹FF³F IYe VFb÷X XAF°F IYS°Fea Ad·F³FZÂFe IYSe³FF IY´FcS AüS ÀFFaÀFQ dOa´F»F ¹FFQUÜ

dW³QbÀ°FF³F ¸FÀ°Fe ¸FF¦FÊ BÀF ¶FFS IbYLX ÀFaþeQF ±FF WS ¶FFS ¸FÀ°Fe, WaÀFe-NWFIYûa AüS ¦Fe°F-ÀFa¦Fe°F ÀFZ ÀFSF¶FûS SW³FZ UF»FF kdW³QbÀ°FF³F ¸FÀ°Fe¸FF¦FÊl BÀF ¶FFS IbYLX ÀFaþeQF ±FFÜ 4 þc³F IYû »FF-¸FFMeÊd³F¹FS ¦F»ÀFÊ ÀIYc»F IZY ÀFF¸F³FZ UF»Fe ÀFOÞIY ´FS þbMZ BÀF IYFSUFa ¸FZa C³F ¶FF°Fûa IYe ¨F¨FFÊ WbBÊ, dþ³F ´FS ´FQFÊ SJ³FZ IYe dWQF¹F°F ¸FFa, QFQe AüS ³FF³Fe ´FedPÞ¹Fûa ÀFZ QZ°Fe AF SWe W`ÔXÜ ¹Fc³FeÀFZRY AüS JZ»F ´FiûþZ¢M IZY ÀFF±F d¸F»FIYS AF¹Fûdþ°F WbE ¸FÀ°Fe ¸FF¦FÊ IYF ´Fi¸FbJ dU¿F¹F ±FF k¸FFWUFSe ÀUFÀ±¹F ÀFbSÃFFlÜ WS »FOÞIYe ¶F¨F´F³F ÀFZ ¹FW ´FFN ´FPÞ°Fe W` dIY

¸FFWUFSe IZY ¶FFSZ ¸FZa ¶FF°F IYS³FF, CÀFÀFZ þbOÞe ÀF¸FÀ¹FFEa dIYÀFe IYû ¶F°FF³FF, CÀFÀFZ þbOÞe ´FbSF°F³F ´FS¸´FSFAûa IYû ³F d³F·FF³FF dIYÀFe A´FSF²F ÀFZ IY¸F ³FWeaÜ ¸F¦FS ¸FÀ°Fe ¸FF¦FÊ ¸FZa AFBÊ ¸FdW»FFAûa ³FZ B³F ÀFFSe øXX dPÞUFQe ¶FF°Fûa IYû dÀFSZ ÀFZ JFdSþ IYS dQ¹FFÜ ¢¹FF Me³FEþ »FOÞdIY¹FFa AüS ¢¹FF 50 IYe C¸Fi ´FFS IYS ¨FbIYe ¸FdW»FFEa, ÀF¶FIYF IYW³FF ±FF dIY ¸FFWUFSe IZY ³FF¸F ¶F³FFBÊ ¦FBÊ UþʳFFAûa IYû °FûOÞ³FZ AüS A´F³FZ WIY ¸FZa ¶Fû»F³FZ IYF ÀF¸F¹F AF ¦F¹FF W`Ü ¸FdW»FFEa ¶Fû»Fea dIY ¨Fb´´Fe AüS dW¨FIY AF´FIYû §FbM³FZ ´FS ¸Fþ¶FcS IYS QZ°Fe W`Ü ÀF¸F¹F W` VF¸FÊ IZY BÀF ´FQÊZ IYû dIY³FFSZ IYS AF¦FZ ¶FPÞ³FZ IYFÜ ¸FÀ°Fe ¸FF¦FÊ ¸FZa IYBÊ Sû¨FIY JZ»Fûa IZY ÀFF±F SFGIY ¶F`aO ´FSRYF¸FÊZaÀF AüS OFaÀF IYF Jb¸FFS »Fû¦Fûa ´FS Jc¶F ¨FPÞFÜ

dWX³QbÀ°FF³F IZY ¸FZWX¸FF³F

´¹FFSX W`X IYûBXÊ £û»F ³FWXe.Ô ...

´¹FFSX EIY £Fc¶FÀFcSX°F AWXÀFFÀF W`X, dªFÀFZ ¶F³FFE SX£F³FZ IZY d»FE W¸F WXQ ÀFZ ¦FbªFSX ªFF°FZ W`ÔX, »FZdIY³F BÀFZ ½FWXe ¸FWXÀFcÀF IYSX ÀFIY°FF W`X, ªFû dIYÀFe ÀFZ ´¹FFSX IYSX°FF WXû...¹FWX dRY»FFGÀFRYe »F½F ¦FZ¸ÀF IYe WXeSXûBX³F ´FÂF»FZ£FF IYe W`XÜ ´FÂF»FZ£FF ½FWXe W`ÔX, dªF³WXûÔ³FZ ´FWX»FZ SXFªFIbY¸FFSX IYe ¦F»FÊRiZÔYOX ¶F³FIYSX ÀFbd£FʹFFa ¶FMXûSXe AüSX dRYSX »F½F ¦FZ¸ÀF £û»FIYSX »Fû¦FûÔ IYF ªFe³FF ¸FbdVIY»F IYSX dQ¹FFÜ BXÀF ¶FFSX kdWX³QbÀ°FF³Fl ¸FZÔ ¸FZWX¸FF³F ¶F³FIYSX AFBÊXa dRY»¸F k»F½F ¦FZ¸ÀFl IYe MXe¸F, dªFÀF¸FZÔ dRY»¸F IZY WXeSû ¦FüSX½F AüSX dRY»¸F IYe Qû³FûÔ Ad·F³FZdÂF¹FFa °FFSXF A»FeVFF AüSX ´FÂF»FZ£FF ±FeaÜ £FFÀF ¶FF°F ¹FWX ±Fe dIY k»F½F ¦FZ¸ÀFl IYF ´Fi¸FûVF³F IYSX³FZ AFE °Fe³FûÔ WXe IY»FFIYFSX ·F»FZ WXe dRY»¸F IZY ¶FFSmX ¸FZÔ ¶FF°F IYSX³FZ AFE ±û, »FZdIY³F CXÀFÀFZ IYWXeÔ ª¹FFQF CX³WXûÔ³FZ ´¹FFSX AüSX dSXV°FûÔ IZY ¶FFSmX ¸FZÔ ¶FF°F IYeÜ °Fe³FûÔ IYF ¸FF³F³FF ±FF dIY ´¹FFSX IYûBÊX £û»F ³FWXeÔ W`X ªFû AªF³F¶Fe »Fû¦FûÔ IZY ÀFF±F £û»FF ªFFEÜ ¹FWX °Fû EIY AWXÀFFÀF W`,X dªFÀFIZY ÀFWXFSmX WX¸F A´F³Fe ´FcSXe dªFaQ¦Fe IYFMX »FZ°FZ W`ÔXÜ dÀFMXe»FFBXMX ¸FZÔ A´F³Fe ÀFFQ¦Fe ÀFZ ÀF·Fe IYF A´F³FF R`Y³F ¶F³FF QZ³FZ ½FF»Fe ªFeSXû dRY¦FSX ´FÂF»FZ£FF ³FZ ·F»FZ WXe CXÀF ÀF¸F¹F £FbQ IYû SXFªFIbY¸FFSX IYe ¦F»FÊRiZÔYOX ¶F°FFIYSX ÀFbd£FʹFFa ¶FMXûSXe WXûÔ, »FZdIY³F A¶F ½FWX £FbQ IYû dÀFa¦F»F ¶F°FF°Fe W`ÔXÜ »FZdIY³F ´¹FFSX IZY ¶FFSmX ¸FZÔ CX³FIYF IYWX³FF WX` dIY ¸FbÓFZ »F¦F°FF W` dIY »Fû¦Fûa IYû »FU ¦FZ¸ÀF IY·Fe ³FWea JZ»F³FF ¨FFdWEÜ ´¹FFS EIY Jc¶FÀFcS°F ¨Feþ W` þû ¶FOÞe ¸FbdVIY»F ÀFZ d¸F»F°FF W`, BÀFd»FE WX¸FZÔ ¨FFdWE dIY BÀFZ ¶F¨FFIYS SJZa AüS BÀFIYe B«F°F IYSZa ªFû ·Fe BaXÀFF³F AF´FÀFZ ´¹FFSX IYSX°FF W`X, CXÀFZ ªFF³FZ ³F QZÔÜ ½FWXeÔ, BXÀF dRY»¸F ÀFZ OZX¶¹Fc IYSX³FZ ½FF»Fe °FFSXF A»FeVFF IYWX°Fe W`ÔX dIY CX³WZÔX A·Fe °FIY IYûBÊX EZÀFF d¸F»FF ³FWXeÔ W`X, »FZdIY³F ÀIcY»F AüSX IYFG»FZªF ¸FZÔ WbXE — ³Fe»F¸F IYûNXFSXe IbYLX ¸FWXe³FûÔ IZY ´¹FFSX ÀFZ CX³WXûÔ³FZ IYFRYe IbYLX ÀFe£FF W`XÜ

ÀFü RYeÀFQe ÀF©Fe IYWXF³Fe W`X

SXF¸Fc IYe ½FeSX´´F³F °FFSXe£F11 ¸FBÊ, ÀF¸F¹FX VFF¸F ´FFa¨F ¶FªFZÜ VFc»F, ÀF°¹FF, ÀFSXIYFSX ªF`ÀFe »FeIY ÀFZ WXMXIYSX dRY»¸FZÔ ¶F³FF³FZ IZY d»FE ¸FVFWcXSX d³FQZÊVFIY SXF¸F¦Fû´FF»F ½F¸FFÊ kdWX³QbÀ°FF³Fl ´FMX³FF IZY Qμ°FSX ´FWbaX¨FZÜ A´F³Fe dRY»¸F k½FeSX´´F³Fl IZY ´Fiû¸FûVF³F IZY d»FE ´FMX³FF AFE SXF¸Fc ³FZ ½¹FÀ°F dVFOëc»F ÀFZ IbYLX ÀF¸F¹F £FFÀF°FüSX ÀFZ d³FIYF»FIYSX kdWX³QbÀ°FF³Fl IZY ÀFF±F A´F³FZ dRY»¸Fe ÀFRYSX IZY A³Fb·F½FûÔ IYû ÀFFÓFF dIY¹FFÜ ¶FFG»Fe½FbOX IZY ¹Fb½FF d³FQZÊVFIY SXF¸Fc ªF`ÀFZ WXe Qμ°FSX ¸FZÔ ´FWbaX¨FZ CX³FIZY ÀFF±F ÀF·Fe ³FZ ÀFZ»RYe »FeÜ SXF¸Fc ³FZ ·Fe ¸FbÀIbYSXF°FZ WbXE ÀF·Fe IYû ÀF¸F¹F dQ¹FFÜ CX³WXûÔ³FZ A´F³Fe dRY»¸F k½FeSX´´F³Fl ´FSX WXe ´FcSXe ¶FF°F IYeÜ ÀFF±F WXe BXÀFIZY d»FE dIYE ¦FE RYe»OX ½FIÊY IYû ·Fe ÀFFÓFF dIY¹FFÜ IYFG³RiZYaÀF WXFG»F ¸FZÔ SXF¸Fc ¶F`NZ °Fû kdWX³QbÀ°FF³Fl IZY IYBÊX ¹Fb½FF ´FÂFIYFSX ´FWbaX¨F ¦FEÜ ÀF·Fe ³FZ CX°ÀFbIY°FF IZY ÀFF±F ÀF½FF»F dIYEÜ SXF¸Fc ·Fe QûÀ°FF³FF »FWXªFZ ¸FZÔ WXe ªF½FF¶F QZ°FZ SXWZXÜ CX³WXûÔ³FZ ¹FWX IYWXIYSX ÀF¶FIYû ¨FüÔIYF dQ¹FF dIY k½FeSX´´F³F IYe BXÀFX dRY»¸F IYe IYWXF³Fe ÀFü RYeÀFQe ÀF¨F W`XÜl ¶Fe¨F-¶Fe¨F ¸FZÔ ´FbSXF³Fe dRY»¸FûÔ ÀFZ A¨FF³FIY ¨F¨FFÊ ¸FZÔ AFE WXeSXûdWXSXûBX³F IZY IbYLX WXe ÀFF»F ¸FZÔ ¦FF¹F¶F WXû³FZ IZY ÀF½FF»F ·Fe dIYE ¦FE »FZdIY³F CX³WXûÔ³FZ IYWXF dIY A·Fe dÀFRÊY ½FeSX´´F³F ´FSX WXe ´FcSXF ²¹FF³F W`XÜ ¶FFIYe ¶FF°FZÔ dRYSX IY·FeÜ WXF»FFadIY ¶Fe¨F ¸FZÔ EIY-Qû ÀF½FF»F SXF¸Fc IYû AÀFWXªF »F¦FZÜ ÀFe²FF ÀF½FF»F ±FF dIY ½FWX WX¸FZVFF dRY»¸FûÔ ¸FZÔ

d³F¦FZdMX½F I`YSmX¢MXSX IYû WXe WXeSXû ¶F³FF QZ°FZ W`ÔXÜ ¸Fb£¹F dIYSXQFSX £F»F³FF¹FIY WXû°FF W`XÜ ÀF¸FFªF IYû ¢¹FF ÀFaQZVF ªFFE¦FFÜ °F¶F CX³WXûÔ³FZ IYWXF dIY ¸FZSXe dRY»¸FZÔ ¹FWX ·Fe ÀFaQZVF QZ°Fe W`ÔX dIY A¦FSX IYûBÊX ¦F»F°F W`X °Fû CXÀFIYF Aa°F d³FdV¨F°F W`XÜ A´FSXF²Fe ¶F¨F ³FWXeÔ ÀFIY°FZÜ SXF¸Fc ³FZ ¶F°FF¹FF dIY k½FeSX´´F³Fl IZY d»FE CX³WXûÔ³FZ EIY QVFIY ÀFZ ª¹FFQF ÀF¸F¹F °FIY °F`¹FFSXe IYeÜ CX³FIYe ´FcSXe ¶FF°F ·Fe dRY»¸Fe IYWXF³Fe ªF`ÀFe WXe AFIY¿FÊIY SXWXeÜ CX³WXûÔ³FZ ¶F°FF¹FF dIY ½FeSX´´F³F IZY ¸FSX³FZ ÀFZ ´FWX»FZ WXe CXÀF ´FSX dRY»¸F ¶F³FF³FZ IYe °F`¹FFSXe IYSX »Fe ±FeÜ ½FeSX´´F³F £Fc¶F ½FedOX¹Fû ¶F³F½FFIYSX ¸FedOX¹FF ¸FZÔ d·FªF½FF°FF ±FF BXÀFd»FE dRY»¸F IZY d»FE IbYLX VFFGMX ·Fe d¸F»F ªFF°FZ »FZdIY³F °F·Fe CXÀFIYF E³FIYFCaXMXSX WXû ¦F¹FFÜ ´FcSXe ´»FFd³Fa¦F ²FSXe IYe ²FSXe SXWX ¦FBÊXÜ BXÀFIZY EIY QVFIY ¶FFQ dRYSX ½FeSX´´F³F ¶F³FF³FZ IYF ²¹FF³F AF¹FFÜ IYBÊX ÀFF»FûÔ °FIY CXÀFIZY ÀFFd±F¹FûÔ AüSX ´F°³Fe ÀFZ ¸Fb»FFIYF°F WbXBÊX ªFû A·Fe ªFed½F°F W`ÔXÜ d¶FWXFSX ¸FZÔ ´Fc¯FÊ VFSXF¶F¶FaQe ¸FZÔ SXF¸F¦Fû´FF»F ½F¸FFÊ ³FZ £Fb»FIYSX ¶FF°F SX£FeÜ IYWXF dIY IYF³Fc³F ¶F³FFIYSX VFSXF¶F ´FSX SXûIY »F¦FF³FF ÀFWXe ³FWXeÔ W`XÜ WX¸F ´FiªFF°FFadÂFIY QZVF ¸FZÔ SXWX°FZ W`ÔXÜ ¹FWXFa »Fû¦FûÔ IYû £FbQ d³F¯FʹF »FZ³FZ IYe AFªFFQe WXû³Fe ¨FFdWXE dIY VFSXF¶F ´Fe³FF ¨FFWX°FZ W`ÔX ¹FF ³FWXeÔÜ ÀFSXIYFSX IYF IYF¸F W`X dIY »Fû¦FûÔ IYû VFSXF¶F ÀFZ WXû³FZ ½FF»FZ ³FbIYÀFF³F IYe dVFÃFF QZ°FZ WbXE BXÀFÀFZ QcSX SXWX³FZ IYû IYWZXÜ — Ad¸F°F dIYVFûSX

BETWEEN US | JULY 2016 | 51

IYFd¶F»FZ °FFSXeRY

kdWX³QbÀ°FF³Fl IYFZ W`X ³FFªF IY·Fe IY»F¸F IYe °FFIY°F ÀFZ °Fû IY·Fe IbYVF»F ´Fi¶Fa²F³F ÀFZ WXSX dIYÀFe IZY ÀFF¸F³FZ d¸FÀFF»F ´FZVF IYeÜ A´F³Fe IbYVF»F ÃF¸F°FF ÀFZ A£F¶FFSX IYû A»F¦F ¸FbIYF¸F dQ»FF³FZ ½FF»FZ EZÀFZ ÀFFd±F¹FûÔ IYû kdWX³QbÀ°FF³Fl ³FZ ´FbSXÀIÈY°F dIY¹FFÜ ¹FWX ÀF·Fe ÀFF±Fe A´F³FZ IYF¸F ÀFZ A³¹F ÀFQÀ¹FûÔ IZY d»FE ´FiZSX¯FF ¶F³FIYSX CX·FSmXÜ AFBXE WX¸F ·Fe BX³FIYe °FSXWX IbYLX A»F¦F IYSX kdWX³QbÀ°FF³Fl IYû AF¦FZ ¶FPÞXFEaÜ

Qe´FIY ªF`³F AF¦FSXFX d¶FªF³FZÀF

´F½F³F d°F½FFSXe AF¦FSXF ÀFa´FFQIYe¹F d½F·FF¦F

WXdSXQZVF IbY¸FFSX dÀFaWX AF¦FSXF ÀFa´FFQIYe¹F d½F·FF¦F

Ad¸F°F ¸FF²F½F AF¦FSXF d¶FªF³FZÀF

SXFªFZVF IbY¸FFSX dÀFa§F»F AF¦FSXF d¶FªF³FZÀF

°F÷Y¯F ¨F°Fb½FZÊQe AF¦FSXF d¶FªF³FZÀF

AFVFe¿F ¦Fb~F A»Fe¦FPÞX ÀFa´FFQIYe¹F d½F·FF¦F

¶FªFSaX¦F IbY¸FFSX ÓFF A»Fe¦FPÞX d¶FªF³FZÀF

ÀFbQVFʳF IbY¸FFSX A»Fe¦FPÞX ÀFa´FFQIYe¹F d½F·FF¦F

´Fe¹Fc¿F A¦Fi½FF»F A»Fe¦FPÞX d¶FªF³FZÀF

AFVFb°Fû¿F VF¸FFÊ ¶FSmX»Fe d¶FªF³FZÀF

Aû¸F ´FiIYFVF ÀFZNXe QZWXSXFQc³F ÀFa´FFQIYe¹F d½F·FF¦F

´FaIYªF ´FFZ£FdSX¹FF»F QZWXSXFQc³F d¶FªF³FZÀF

d½FIYFÀF ßFe½FFÀ°F½F QZWXSXFQc³F d¶FªF³FZÀF

³F½Fe³F IbÞY¸FFSX QZWXSXFQc³F ÀFa´FFQIYe¹F d½F·FF¦F

¸FbdQ°F dÀFaWX QZWXSXFQc³F d¶FªF³FZÀF

AªF¹F ªFûVFe WX»õXF³Fe ÀFa´FFQIYe¹F d½F·FF¦F

ª¹Fûd°F ³FBÊX dQ»»Fe ÀFa´FFQIYe¹F d½F·FF¦F

SXûdWX°F ´Fa½FFSX ³FBÊX dQ»»Fe ÀFa´FFQIYe¹F d½F·FF¦F

ÀFbVFe»F SXF§F½F ³FBÊX dQ»»Fe ÀFa´FFQIYe¹F d½F·FF¦F

dQ»Fe´F IbY¸FFSX SXFa¨Fe ÀFa´FFQIYe¹F d½F·FF¦F

52 | JULY 2016 | BETWEEN US

WX¹FÊV½FF dÀFaWX ¸FZSXNX ÀFa´FFQIYe¹F d½F·FF¦F

AaIbYSX VF¸FFÊ ¸FZSXNX d¶FªF³FZÀF

d³F½FÈd°F ´FFaOZX¹F ¸FZSXNX d¶FªF³FZÀF

SXFWbX»F ßFe½FFÀ°F½F ¸FZSXNX ÀFa´FFQIYe¹F d½F·FF¦F

³FSmXVF ¦Fb~F ¸FZSXNX d¶FªF³FZÀF

¸FbIZYVF IbY¸FFSX ÎÀFWX ²F³F¶FFQ ÀFa´FFQIYe¹F d½F·FF¦F

d¸F»F³F IbY¸FFSX dÀFaWX SXFa¨Fe ÀFa´FFQIYe¹F d½F·FF¦F

BX¶FSXFSX WbXÀF`³F SXFa¨Fe ÀFa´FFQIYe¹F d½F·FF¦F

SaXªF³F IbY¸FFSX SXFa¨Fe ÀFa´FFQIYe¹F d½F·FF¦F

dSX°FZVF NXFIbYSX ²F³F¶FFQ ÀFa´FFQIYe¹F d½F·FF¦F

SXd½F IYFa°F ÓFF ²F³F¶FFQ ÀFa´FFQIYe¹F d½F·FF¦F

¨FaQ³F IbY¸FFSX dÀFaWX ªF¸FVûQ´FbSX ÀFa´FFQIYe¹F d½F·FF¦F

»Fd»F°F IbY¸FFSX Qc¶FZ ²F³F¶FFQ ÀFa´FFQIYe¹F d½F·FF¦F

AF³FaQ QØF SXFa¨Fe ÀFa´FFQIYe¹F d½F·FF¦F

¸FbSXFQF¶FFQ : kdWX³QbÀ°FF³Fl ÀFWX¹Fû¦Fe d½F¸F»F IbY¸FFSX IYû ¸FWXe³FZ IYF ÀF½FÊßFZâX ´FÂFIYFSX IYF ÀFdMÊXdRYIZYMX QZ°FZ À±FF³Fe¹F ÀFa´FFQIY ¸F³Fe¿F d¸FßFFÜ

»Fd»F°F IbY¸FFSX ªF¸FVûQ´FbSX ÀFa´FFQIYe¹F d½F·FF¦F

¨Faýi ´FiIYFVF ¦Fb~F ¸FbSXFQF¶FFQ ÀFa´FFQIYe¹F d½F·FF¦F

´Fi¸FûQ Q»FIYüMX WX»õXF³Fe ÀFa´FFQIYe¹F d½F·FF¦F

AªFe°F IbY¸FFSX ²F³F¶FFQ ÀFa´FFQIYe¹F d½F·FF¦F

A÷Y¯F IbY¸FFSX SXFa¨Fe ÀFa´FFQIYe¹F d½F·FF¦F

Ad¸F°F IbY¸FFSX

A¶Qb»F ¸F³³FF³F

WX»õXF³Fe : kdWX³QbÀ°FF³Fl ÀFWX¹Fû¦Fe QZ½FZÔýi QedÃF°FX IYû ¸FWXe³FZ IYF ÀF½FÊßFZâX ´FÂFIYFSX IYF ÀFdMÊXdRYIZYMX dQ¹FF ¦F¹FFÜ BETWEEN US | JULY 2016 | 53

dWX³QbÀ°FF³F ¶F²FFBÊ

KRIYANSHU SARASWAT Senior Sub Editor, HH Editorial, Yuva Desk, NOIDA married to VIDHI PATHAK on March 11, 2016

SUNDEEP CHAUHAN Senior Sub Editor, HH Editorial, Yuva Desk, NOIDA married to SANGEETA CHOUDHARY on April 29, 2016

¶FZ¶Fe

Amit Madhav Upadhyay, Senior Copy Editor Firozabad Agra, blessed with a baby girl Vasnavi on April 19, 2016

54 | JULY 2016 | BETWEEN US

giggle gag

Indians: Jug-Jug Rio! We Indians if given a chance, can win tons of medals at the Olympics.

Without any specialised training, as we have been practising and playing these games since ages. Jayanto analyses, read on...