Between us 34

Q U A R T E R LY

IN-HOUSE

MAGAZINE

OF

HT

GROUP

Integrate to Innovate

OcTObER

Newsrooms are deploying cutting-edge technologies and practices to communicate stories best to their digital audience

2015

INSIDE...

OctOber 2015, VOlume NO. 34

COVER STORY 06 IntEgRatE to InnovatE The changing newsroom space

fEATuRES 11

Wan IFRa HT Innovations recognized at the WAN IFRA South Asia Forum

16 FInD YouR LEaRnIng MatE Launch of Englishmate - a new venture by Studymate 28 KnoW YouR LEaDERsHIP tEaM Leadership Team at a Glance 53 #saYtHanKs An HT Campaign: call to make our world a better place

REgulARS 12 CoFFEE WItH nIC DaWEs Talks about the changing newsroom 18 tRavEL tIME A postcard from Jaipur, Ajmer and Pushkar 20 nEWs FRoM Ht WoRLD Events at all locations of HT 56 CaRtoon Look through the eyes of Jayanto

CONTESTS 55 WoRDMazE Solve and win the contest!

REwARDS & RECOgNITION NITION 34 Its tIME to HonouR taLEnt nt at Ht Congratulating young achievers

TEAM BEHIND

Design @ PealiDezine; English Editorial: Lipi Mohapatra; Hindi Editorial: Sudhanshu Srivastava, Rakesh Taneja, Naveen Raman & Team; Cartoon: Jayanto; HR Co-ordinator: Ashima Deepak Kaul; Pre-Production: Sudhir Wadhwa & Team; Production: Noida Press

CEO’S message

We Continue to Evolve One of the truest signs of a progressive organisation is when people involved in its growth process make every effort to excel and shine

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ver the years I have discovered that having a goal provides us focus. Being clear about our ambition transforms that energy into achievements. With the right kind of team, HT is transforming for a better tomorrow. We are setting new trends and leveraging our brand to drive positive changes across our entire value chain, within our industry and beyond. In this process, individuals across a range of endeavours are overcoming countless obstacles to achieve greater success for the mission of transforming HT. A clear example is the spiffed-up Butterfly, which has taken its flight. As we continue to raise the bar on our objectives, we see newer opportunities emerging.

One of the truest signs of a progressive organisation is when people involved in its growth process make every effort to excel and shine. This is the story of Shine.com today. It is the second largest job portal comprising of 17 million candidate database and offering more than 3 lakhs job openings. The aim is to make it ‘mobile-first’ company. Shine mobile app offers an exclusive feature ‘Shine Konnect’, which efficiently utilizes the social and personal connections of candidates to search their dream jobs. We are creating innovative recruiter solutions and best candidate services. Mr. M, an affable mouse has been re-introduced as a brand mascot. A series of 3 humour based TVC’s were launched with Mr. M and Jaaved Jaffrey.

The audience loved the campaign and the average app downloads increased by 400%.

Shining also is Fever FM. Dominant in Delhi and Bangalore;

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As we continue to raise the bar on our approach, we see new opportunities

it is the fastest growing station in Mumbai and Kolkata. During FY12-15 Fever was one of the top performing radio companies in India. The revenue nearly doubled and EBIDTA margin increased to more than 40%. As one of the best in the industry, our pricing increased by 60% helping us build healthy cash reserves. The number of Fever listenership has grown to 17 million. Thus, with the FM Phase III e-auctions, expanding the radio business was a given.

Fever now expands its footprint from 4 to 13 cities and 15 stations. We have secured an additional frequency each in Delhi and Mumbai. We also acquired Chennai and won Hyderabad in the auctions, thereby ensuring a presence in all six metros. Additionally, we have invested across UP to strengthen our foothold in key Hindi markets. Our investment in FM Phase III e-auctions is an outcome of team work.

From Fever 104 to a new fever that has gripped Delhi-NCR. GIFA Football fever. So what has started this unexpected football revolution? It is the platform offered by HT GIFA to display people’s love for the sport and also interact with others. The game is now very popular, second only to cricket.

Something which was initiated as an endeavour to understand readers has become massive in its true definition. Today, GIFA is by far the largest and most popular sports association amongst young children in the country. The game has garnered immense participation with over 450 teams registered to play. The grand opening ceremony of HT GIFA

- Great Indian Football Action 2015 was a star studded event. Over 15000 football lovers were present at the venue to cheer for the teams and the entire stadium was buzzing with electrifying energy as they all roared with chants of HT GIFA. We saw Football Club Barcelona (Escola) as our technical partner, a sign that GIFA may soon have the international edge.

Be it setting the agenda for Bihar elections and the road ahead, or identifying the women achievers in Uttar Pradesh, our efforts in the Hindi belt has stirred up response. Through activities like Bihar Samagam, Aao Rajneeti Karein, Nainon Ke Deep Jalao, Mahila Shiksha Aur Suraksha Abhiyaan, Hindustan Apke Dwar, Masti Marg and various editorial Samwaads, Hindustan is getting closer to its readers. Impactful programs like Agra Ki Awaaz, where editor-in-chief Shashi Shekhar personally interacts with eminent citizens of Agra has given us new audience. Today, our understanding of what audience expects is stronger. Readers now feel being a part of the news process when they are encouraged to highlight their issues at local levels. Our relentless efforts have empowered readers. People now realise they are not just reading news, but co-creating news.

The new newsroom will be a global first, housing all three mastheads – HT, HH and mint.

It will provide an environment for collaboration and creativity that will take us towards digital and print leadership with three main building blocks. First, there is the layout of workspaces, hubs and meeting rooms that are not only ergonomically comfortable, but also functionally designed in a hub-spoke manner, synchronised with multi-channel content creation workflows. Second, there is a comprehensive hightech capability embedded herein, ranging from full HD high power laptops and desktops to a

Above: Akshay Kumar unveiled the GIFA trophy Top: Tau Devi Lal stadium jam packed with GIFA lovers

Our relentless efforts have empowered readers

managebrand new content manage ment system backed with high speed network and data sevcenters. Finally, there are sev eral tools for collaboration, ranging from collaboration pods to high-end video conferencing and town hall style high fidelity audio and video systems. We are marching towards smart digital, video and mobile leadership.

Studymate has grown four fold in the last two years. Keeping with the technology ecosystem, we have taken initial steps to digitise the business operations and pedagogy.

In June 2015, Studymate launched an English Language Training program -Englishmate. The vast majority of citizens of Delhi can now look forward to international quality English training facility in Englishmate.

In a pilot of 6 centers, Englishmate has already enrolled over 250 students in a short span of 2 months. This facility will soon be available across the Delhi NCR in 15 centers.

To reach our goal, we are making significant changes, but the economy is not as buoyant.

Our culture of innovation and excellence makes us work even in tough environment.

This distinction will lead us towards becoming the most successful media company soon.

Exciting times are ahead!

Between Us | OctOber 2015 | 05

photo: istock

Cover Story

Integrate to

Innovate Newsrooms are constantly looking for innovative ways to engage readers, while deploying cutting-edge technologies and practices to communicate stories best to their digital audience

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nce upon a time, going ‘digital’ in a newsroom only meant taking print to online. The process was monotonous, where a set of content ‘uploaders’ (as they were called then) published wire stories throughout the day. In the evening, the print stories got uploaded. Online. The word ‘innovation’ was unheard of in this scenario until the population of connected consumers skyrocketed and active mobile devices witnessed a rapid growth.

In this new ecosystem, newsrooms are compelled to transform their approach. Media organisations are building today what is called the ‘integrated newsroom’ where journalists cater to a very different reader.

They are constantly questioning - How can I tell a story best to the digital audience? Technology has morphed to become a potent enabler. The reach of a newspaper is no longer determined by its print

subscription base, rather by technology. Print products are no more the only or most important carrier of information.

‘Massive advancements in consumer technology have changed the way our audiences are accessing and consuming news stories,’ says Ravi Bajpai, Multimedia Editor, Hindustan Times (HT). News consumption is no more restricted to a few minutes, or hours, in the morning. ‘People access news and information on the go.

Mobile data is going to become only cheaper and more penetrative. That means content consumption will increasingly become more mobile. Mobility impacts content forms. You many not read a long story if you have just two minutes for a meeting to start, or a train to arrive. But you’ll more likely open a photo gallery, or a 60-second video. That’s why multimedia storytelling is critical to engaging audiences,’ Bajpai adds.

Cover Story The connected consumer is redefining how a story needs to be told. Clearly, the balance of power in the newsroom has shifted in favour of the audience. Thanks to the digital revolution and the advent of social media, the next-gen audience has evolved. Bajpai says, beyond content, multimedia elements also cater to consumption preferences. Some consumers prefer visual storytelling over textual. The trend is only growing in the digital landscape. As storytellers, we must be able to serve our content in as many forms as possible.

Audience, Dictators or Co-creators?

Over a billion of this connected audience uses social network platforms (like facebook, Twitter and LinkedIn), content sharing sites (like Youtube, Flickr), topical blogs and discussion forums. For media organisations, the dominance of online platforms is creating opportunities for new audience segments, identifying new ways of reaching out to and engaging with readers, understanding their needs better, serving them in improved ways, collaborating with audience for innovative ideas and even co-creating content.

According to an International Telecommunication Union estimate, there will be more than 7 billion mobile cellular subscriptions by 2015 end, corresponding to a penetration rate of 97%, up from 738 million in 2000. Globally 3.2 billion people are using the Internet of which 2 billion are from developing countries. Mobile broadband is the most dynamic market segment; globally, mobile broadband penetration reaches 47% in 2015, a value that increased 12 times since 2007. The higher adoption of

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With a perceptible shift in focus from writing a story to engagement, the priorities of the modern newsrooms are sure to change digital technology can be attributed to its increasing affordability.

Billions of readers are leveraging the digital medium to browse, read news, form an opinion, share views, search, pay and buy products and services online. This is enabling content creators to understand the audience’s content consumption behaviour and identify trends. Today, content is being curated to engage the audience. And news is being packaged

as an experience. Digitization has resulted in reaching out to the target audience using interactive methods and channels.

Pranav Dixit, Technology Content Lead, Hindustan Times, feels if newspapers continue to exist after 10 years, they will have to be much smarter rather than simply being vessels of news the way they are now.

They’ll have to be more cognizant of their place in the media space: as

on what can make such a set-up work.

Newsrooms around the world, with the exception of first generation online media startups, are still trying to work this out, feels Jose.

Response Mode At HT Media, the journey of integrating newsroom that started some time ago is catching momentum. Today, HT is known for its spirit of optimism. One of the biggest media houses in India, it is all set to welcome change.

And one thing that is evolving quickly is its ambitious newsroom. As digital audience surge, journalists are busy writing for print as well as online editions, trying to fit each story into both the media.

Expansion plans and long-term future of a newsroom rely on the seamless integration of its print and digital photo: istock

photo: shutterstock

demand, what defines how an integrated newsroom should function? Is there a needle point philosophy? Integrated newsroom!

Are we there yet?

Jose, National News Editor, Mint, feels newsrooms constantly have to examine their strategy to validate the return on resources deployed on a particular approach. At the same time, change for change’s sake may not be the best route to take. There’s plenty of data available nowadays to see what’s working. The key is how you interpret the data to find an approach that works best for your newsroom.

According to Jose, in most cases being fully integrated means putting in place the technology and processes.

But there needs to be collective consciousness within the organisation

accessories to smartphones, wearables and other digital media forms that a majority of people will no doubt use as their primary resources for news, entertainment, and more, he says.

Dixit is of the opinion that an integrated newsroom will help us tailor our content on the fly not only to existing devices but also anything else that might come up down the line.

It’s an important step towards futureproofing the news business.

In this age where news has to become creative to be read, views have to be interactive to generate response, and the platform for these have to be according to the audience’s

Cover Story Best practices for digital newsrooms

photo: shutterstock

1. Think user 2. Work on analytics and social media management 3. Build your content’s voice 4. Your homepage is not the king (like a print version’s first page).

The story page is where the innovation happens.

5. Think of a whole package and not just text. Videos, photo galleries, cards are the way forward.

6. Be a story-teller!!!

workflow. Innovation in online medium will herald a shift in audience needs, driving newsrooms to engage in smarter strategies. Media organisations are now focused on understanding the content consumption patterns and spot trends. At another level, it is helping them reach out to the target audience using interactive methods and channels. This is helping content creators to understand data through new types of analytics, creating new opportunities.

Journalism in its new avatar focuses on identifying prospective readers and

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While traditional print news delivery reaches only the subscribers, the reach through online medium is significantly higher encouraging audience engagement.

With a perceptible shift in focus from writing a story to engagement, the priorities of the modern newsrooms are sure to change.

There are several startups that are doing a smart job of satiating the digitally-oriented, multichannel audience. For instance, Delhi-based Contify, which turns all online news and news-ish information into actionable insights. The Indian startup is the ‘most exhaustive repository of insights on topics, competitors, or business terms’- initially resourced by code, but then re viewed by a dedicated team of content analysts. Another startup Contently, follows a flipped model of funnel funnelling users. It is a marketplace and toolbox for brands to

meet and manage writers, design designers and producers.

For newsrooms, the rules of the game are changing, and changing fast.

Publishers need to realise that relying on traditional methods of news delivery is not enough. Emerging technology trends, coupled with newer models of content delivery, are expected to bring media houses closer to their audience.

With digitization of newsroom functions, mobile phones and social media are emerging as powerful

marketing tools. Data on online audience actions, social media impressions, customer locations can be analyzed to predict future content consumption actions, finetune activities and increase page views or visitors. Moreover, while traditional print news delivery reaches only the subscribers, the reach through online medium is significantly higher and more effective with reaction time of online audience becoming quicker.

Through ‘social listening’, newsrooms will be able to better understand the needs and wants of their readers. The best practice for any digital newsroom is to think “USER”, says Pragya, Assistant Manager, Product Marketing, ht.com. Once everyone in the newsrooms starts to think “user” first, the content, design, product and overall offering shape up accordingly.

While it is imperative to have basic knowledge of digital tools, analytics and social media, it is also equally important to be able to write for a digital consumer, she feels.

The modern audience, who has replaced the traditional reader, is extremely tech savvy, more conscious, vocal and discerning.

Thanks to the digital revolution and the advent of social media, a new regime is being created by the always-on generation. Those from this generation are not only the audience, they are co-creators. They are the dictators!

Lipi Mohapatra

Wan ifra

Meeting point of news publishers in South Asia The conference serves as a world-wide platform for the exchange of ideas, information and experiences among its members and other participants in the news publishing industry

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early 600 delegates from more than 30 countries gathered in Mumbai for the WAN-IFRA India 2015 Conference & Expo held from 1st – 4th September Anjan Mazumdar 2015. Focusing on growth and addressing at the event innovation for South Asian news publisher; the confer-ence included three parallel sessions – a Newsroom Sum-mit for editors, a Cross-media Advertising Summit for advertising, digital and business development managers and a Printing Summit for production managers.

While South Asia publishers continue to increase their print business, they are also unbanners and advertising the products dergoing a digital revolution. The imis not helping the publishers. In portance of print and digital together publishing industry, the master of was addressed in the conference. story-telling is the content. It’s time The first session was presented to reclaim what we do best, i.e great

by Shantanu Bhanja, Chief Digital content and story-telling. There are Officer, Hindustan Times (HT) who two keys for branded content; one is said, ‘’By 2017, the digital market will where, and the next question is how’’ grow by 37%. Brands will continue to Bhanja added. shift their money, but brands may not The conference was accompanied shift to news publishers. In today’s by a biennial expo where more than market, the brands are providing joy 65 exhibitors from India and abroad to no one.’’ showcased their production and ‘’Good brands have long been services. Vendors offering products built on the back of good stories and and services for the news media on the internet those stories can be industry including printing presses, laid in many ways that are far more prepress equipment, editorial interactive and immersive. Putting up systems, archiving systems, digital

media management and mobile app developments also participated.

Anjan Mazumdar, Vice President - Quality and EHS, HT Media explained the systematic approach to implement FM screen in newspaper production at the Printing Summit. He described the various challenges in the implementation, method and how it was achieved system to perfection in a systematic way. Senior members from other media houses participated and applauded his session.

“The criteria for selecting FM screen at HT Media was to ensure smooth dot reproduction, easy control of dot gain, ease of ink control and compatibility with the existing workflow among many other criteria,” Mazumdar said.

There was a huge rush at HT Media stall to see the innovations done such as French Window, Reverse Flap, Multiple Flaps, Plowfold, BookMark, Poster size in HT Cafe. Mint cover page with GNP and SNP inside was very much appreciated by Manfred Werfel, deputy CEO & executive director, Global Events, WAN – IFRA. On demands from the participants, Hindustan Times copies were also made available at the stall.

Between Us | OctOber 2015 | 11

coffee with the leader

‘Committed to Digital Transformation’ We are going to bring our growing print businesses and digital capabilities together and make a newsroom that no one else in the country has

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e is quick at adapting to anything new. Be it a new country, a new organisation or speaking Hindi.

His new moniker at HT Media could well be ‘digital’. Meet Nicholas Dawes (Nic), Chief Editorial and Content Officer who is leading the process of change and growth at Hindustan Times (HT). Nic was chairman of the South African National Editors’ Forum. He has been a political columnist, and public policy and economics editor.

Before joining HT Media, he was the editor-in-chief of Mail and Guardian (M&G), a leading South African paper.

At HT Media, he has a mission – to spearhead the digital transformation. As a man who understands what ‘digital’ and ‘technology’ can mean, Nic is very clear that in the newsroom ‘everyone has digital responsibilities’.

He feels India is the best and the most competitive media markets in the world. It has the finest and the most complicated stories. According to him, there are a very few countries in the world ‘where you see humanity reinventing itself in real time’.

Nic spoke to the HT employees at the Fever lounge, HT House on 17 July about the rapid technology changes in the news space, the convergence

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of print and digital in newsrooms and the need to understand the digital reader. In this edited conversation, Nic offers his views on some of the important tech changes happening across the online medium and how HT Media is committed to this digital transformation.

The OngOing TransfOrmaTiOn Transf What we are doing with the physical space downstairs at HT is to give a manifestation and a physical demonstration of the ongoing changes – i.e to say that we are going to bring our growing print businesses and digital capabilities together and make a newsroom that no one else in the country has.

We have smashed down all the cabins and opened up the floor. We have put English and Hindi titles in the same space. We are bringing data into the newsroom. Now you will have big panels up that will show which stories are performing, which stories are not performing, what things are trending in the company.

We are still acting slowly to hire engineers, who work on news problems, not IT people who come and fix your computer. But people who solve news, entertainment problems, and content problems using code. Very early days, but we are starting to create conditions for it.

Nic Dawes addressing the audience

We will be embracing new technologies that will give us a lot of capabilities that we haven’t had before. And also change the way the organsiation is structured. So everyone has digital responsibility now. It’s not some fancy digital person who does the online stuff.

We are bringing in a bit more clarity in some of our structures.

Very complex project, but it’s a sign of how the company at the highest level is seriously committed to this change. There is a huge desire to make this change happen and huge support to make it happen.

Our Digital auDience If you look at our web traffic, early in the morning it’s very low, as people are asleep.

When people start waking up around 6.30 am – 7 am, the curve goes up more and peaks around 11.30 noon. Then it takes a little dip at lunch time, I suspect it’s because people log off and have lunch.

Then it goes up again in the middle part of afternoon. It goes down a little bit during the commute, which is when we see mobile traffic filling in. We have little bit up tick in the evening around 9 pm news time, when people also see their social feeds during the prime time news. Then it drops again.

Technology in this context is the capability of telling great stories and engaging the audience

And over night, we get some international audiences.

We also see different stuff being consumed during different times of the day. By early afternoon for example, people want to see news analysis of what has happened in the morning. They see a flash in their mobile app, or they hear something, they see something on Google news and they click through. That gives you like a little sugar rush.

But what people really want online is to understand how, why, what does this news mean, what should I think about it? Is there an opinion I can form, identify with and share with other people?

So we have to be giving people analysis and opinion at that time, on the platform so that they engage with us. Clearly, we need to have people working with us in the morning in order to be reaching out to our audience in the morning, into the lunch time and into the afternoon peak. At some time during the daily cycle, we would like to have content ready to go live when people are there. That’s the principle.

That doesn’t mean we are going to put teams in shifts. No. But also, if you think about print, we do so much work at night.

We need to see if we can have some stories

Between Us | OctOber 2015 | 13

coffee with the leader

Audience interacting with Nic at the Fever Lounge

earlier, some pages earlier. That way we can improve quality. Instead of crunching 8 hours of work day into 3 ½ hours of hell, we need to focus on how to make the complete 8 hours creative. We can try and split it into a more creative 8 hours. We are going to do that for both digital and print.

Our current structure is such that we have thousands of stories going through the system around 7 pm till midnight and absolutely no digital readership during that time span. So we need to flatten that out.

Collaborate Print & Digital Content is the key area where print and digital have to collaborate. And getting the work flows right, getting the right stories through and writing them in a way that works for digital. Also, figuring out how to bring the audiences.

Just bringing the print to the online doesn’t work. We need to be in the communities.

We need to be in discussions with them. Add value to it. So there’s a stream of information continuously flowing in the online medium.

Can we stand in the stream? Can we add to it?

Can we contribute to it?

We have to find ways to be participants in the public sphere. We have to accept our audience as co-creators.

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We have to find ways to be participants in the public sphere. We have to accept our audience as co-creators

The next thing we have to focus on is to build great products – be it Hindi, English or any other product that we have. Currently, we are very good at one product, the print.

And everyday we push that to the limit and create variations. But now we have to be an app. We have to be a website. We have to be social feeds. We have to be with the readers where they are. We have to give them experience that really makes sense in that place. So, if I’m reading live Hindustan and it takes 15 seconds for the page to come up and costs me 50p, I’m not going to be happy. We have to find a way to build those experiences that is very compelling to people, in a way that gives them the speed that they need, the quality of experience that they need and the abilities to share.

Technology in this context is the capability of telling great stories and engaging the audience. And that has to become part of us. Journalists have to sit with engineers. Have to sit with product people. And have to attack problems in varying new ways. For Hindi, it might look different, but it’s absolutely as important.

Also, we have to give our journalists the kind of new tools so that they can build this stuff and make it all possible.

Lipi Mohapatra

FAMILY TIME

The Family Canvas!!

Being a part of the family means sharing, caring, to love and be loved. Simply put, it is something wonderful. Sharing a few moments from the lives of our HT family... aNNIvERSaRY

NEW BORN

aSHISH aRORa, Deputy Manager, Events, Dehradun, celebrated first marriage anniversary at Amer Fort, Jaipur

daSHIN, Manish Shukla, Designer Mint Marketing, Delhi, blessed with a baby boy

pRaNjal, Ashutosh Singh, Senior Editor HH, Varanasi, blessed with baby daughter

adItI, Amrish Singh, Deputy Editor, HH, Varanasi, blessed with a baby daughter SURYaaNSHI, Chhatra Bahadur Chhetri, Deputy General Manager, Media Marketing Delhi, blessed with a baby daughter

Study mate

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Find Your Learning Mate With its research based content and pedagogy, Englishmate is already helping students across all age groups in language proficiency 16 | OctOber 2015 | Between Us

fter the successful launch of Studymate, HT has taken another step in the domain of learning and skill development. This has been through the launch of ENGLISHMATE in June this year.

Englishmate is aimed at making students, across all age groups, proficient on the four aspects of English language: Listening, Speaking, Reading and Writing.

In this venture, HT has partnered with the world leaders in language training, EF Education First. EF is present in over 107 countries and has a strong background of 50 years in the space of academics, language

The model is blended and based on the flipped classroom methodology of teaching. Students get 72 hours of in class training spread across 3 months, with access to over 1500 hours of interactive and engaging content over the net.

Englishmate is the only language training center which uses Automatic Speech Recognition feature. This allows candidates to hear their own voice where incorrect pronunciations gets highlighted by the system itself.

They have access to grammar lab, vocabulary lab and over 100 recommended books that can be downloaded at no cost. The program offers unlimited amount of assessment with instant correction of mistakes. It’s both exciting and amazing to see how people across age groups have adopted this technology platform so well.

learning and education travel.

Pedagogy and content are critical for any kind of learning to become effective and long lasting.

This was realized over the years in Studymate which made considerable and continuous effort in fortifying its content and teacher training.

Englishmate has a clear advantage on both these counts. The content and pedagogy have been arrived through researches in collaboration Harvard University’s Graduate School of Education, University of Cambridge, Peking University’s School of Foreign Languages and University of São Paulo’s Department of Modern Languages.

Englishmate has been launched in 6 of the Studymate centers. Hence it offers the same state of the art infrastructure, ambiance and quality of experience as that of Studymate.

After its launch in June 2015, approximately 300 students have enrolled already. The first batch of students passed out during September with significant and visible improvements in the correctness, fluency and confidence of their English language skills.

Leaders speak saUraBh GUpta Business head, Studymate As the tag line suggests better english Smarter you – so englishmate is not just about better spoken english and being more employable, it also is about being more selfconfident, being more social and a step towards being more global in their outlook. Many don’t think that lack of fluency in english is the real impediment to the future growth, till it’s too late and for those who realize it early, englishmate is the answer.

ritika OBerOi product head, Studymate We have stuck to one rule: ‘teachers at englishmate are a Guide by your side and not a Sage on the stage’.Students spend considerable time talking and practicing spoken english. taking a detour into flipped learning model has worked fantastically well. bundling the learning platform with technology is yet another step towards keeping innovation in the DNA of the business. We are both excited as well as curious in our journey forward with englishmate.

Between Us | OctOber 2015 | 17

Travel Time

A Postcard from Jaipur, Ajmer and Pushkar Shagoon Panda Tyagi, Assistant Manager, Projects Department, Supply Chain shares her experience!

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ombine a holiday trip with a birthday celebration, and you have a recipe for the most memorable family vacation ever. We headed for Rajasthan in the month of April to make this exact recipe. My birthday trip was just an excuse to plan the much needed break for me and my family. The morning sun spilled onto the pink sandstone palaces as we arrived at Jaipur by early

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afternoon. The weather was pleasant and our spirits, vibrant. The list of places to visit on our itinerary was endless. Soon, we were debating on which place to visit first. Though the city of Jaipur doesn’t have the big-city buzz of Gurgaon, but it has its own magical charm with history to tell. The locals are welcoming and its cuisine holds a rich taste of its more than a century-old royal tradition.

photo: istock

Amer Fort, a World Heritage Site

Tri-ciTy Journey Built on the principles of vastu shastra, the first planned Indian city, Jaipur, is surrounded by historical art and architecture. A visit to Jaipur’s most distinctive landmark, the Hawa Mahal, is like taking a journey into the past.

Extraordinary and pink because of the sandstone, the Mahal is 5 storeys high. Constructed in 1799

by Maharaja Sawai Pratap Singh,

the fort enabled ladies of the royal household to watch the life and celebrations in the city street below from the comfort of the palace. The top offers stunning views of Jantar Mantar, City Palace, Johari and Siredeori Bazaar.

Eleven kilometers ride from Jaipur takes you to Amer Shagoon with he r in-laws Fort. This fort is my personal favourite. Constructed by Raja Mansingh in the year 1592 the architecture carved on red sandstone Our last location was Pushkar, and marble stone construction located at a distance of 14 kilometers reflects a blend of Hindu-Muslim from Ajmer. Throughout the year it architecture. The place provides draws tourists to the famous Brahma you an opportunity of elephant ride.

Temple. Thousands of pilgrims Though it is only a ten-minute walk to travel to Pushkar during its famous the fort, which is uphill, we took the Pushkar Mela. elephant ride.

Our next stop was Ajmer. This Journey Through The city is surrounded by the Aravalli PalaTe Mountain. We paid our homage at Chokhi Dhani, a cultural park situated the shrine of the venerated Khwaja on the outskirts of Jaipur, gave us the Mu’in-ud-din Chisti, Ajmer Darga. best glimpse of Rajasthani life and The magnificent Ana Sagar Lake, culture. Once at the Chokhi, there constructed in the twelfth century, is are several activities to engage in. It another favorite tourist spot at Ajmer. all ends with a well laid out five star royal cuisines. Every dish served here is distinct and gives a taste of traditional, yet extravagant flavour. If you want to try dal, bati and churma, then Chowki Dhani is the place. We also relished garlic chutney, bajre ki roti, gatte ki subji, malpua and several other dishes all made with pure desi ghee.

The holiday was all about being able to spend quality fun time with the family at Jaipur

Sho ShoP for SouvenirS From Jaipur you can shop for things like lac bangles, bandhni work apparel, mirror work accessories, hair bands, umbrellas; leather goods like bags, purses, sandals, shoes; and buy jewelry made of semi precious stones.

Between Us | OctOber 2015 | 19

photo: shutterstock

HT news

Delhi/ncr

Indoor Games Championship 2015 1

T

he indoor games championship was held on July 16-17 in the Delhi/NCR region. The games included for the competition were Table Tennis, Sudoku, Scrabble, Carrom and Chess. Employees from various functions like Media Marketing, Hindi Editorial, Sales, HT Editorial, Syndication etc from Delhi, Gurgaon, Noida and Greater Noida participated in large numbers.

1. Chess contest in progress 2&4. Table Tennis contest in action 3. Carrom competition in progress

2

3

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Jaipur

Dental health check up team in action at Jaipur location

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photo: istock

Dental Check Up Camp

HT news Greater noida

Farewell A

warm farewell was organised for Ashish Bhardwaj - AGM Electrical. He spent more than 10 years with HT. The entire team of Greater Noida wished him luck.

Quality Celebration

T

he 6th All India Quality celebrations were organised at the Greater Noida plant on July 13th. The Quality champions were felicitated at the meet by Anjan Mazumdar, VP Quality. The quality team from Delhi/NCR was introduced to various new initiatives & QC parameters for print technology.

World Environment Day T

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photo: istock

he World Environment Day was celebrated with huge enthusiasm at the Greater Noida plant. The plant Head along with other function heads planted close to 50 trees in the manufacturing facility.

Mock Drill Team Effectiveness Workshop A

team effectiveness workshop was organised on July 20th.

The workshop was inaugurated by Raman Goel, Anjan Mazumdar and V.S. Raja. The workshop marks the beginning of a step towards building a team with high effectiveness. All the employees shall be

covered for the workshop in various bacthes. The first batch held in July had 17 participants who have successfully completed the programme. The second batch has also been organised with 15 participants. The Workshop might also be rolled out to other locations.

photo: istock

T

raining workshop on the New Print Testing and its characteristics was organised for the Greater Noida employees. The training was facilitated by Lalit Mohan Chaube - Senior Manager Quality. The workshop was a huge success with the first batch and more such sessions are being planned.

photos: shutterstock

New Print Testing Training

F

ire dill was organised at the Greater Noida press to make employees aware about safe working habits and equip them to deal with emergencies in an efficient manner.

Employees were briefed on the various types of fire, equipment such as extinguishers, and how they should respond in case of a short circuit.

Between Us | october 2015 | 23

HT news noida

Aadhar Camp T

photo: istock

o facilitate the employees and expedite the process for them to get an Aadhar card, a camp was organised by the HR & Admin team at Noida. Many employees got benefitted with the initiative and got the formalities done. The entire set up was done at the Noida office with an effective team to complete the entire process for Aadhar Card.

Lucknow

Birthday Celebrations T

he employees at All employees at Lucknow office Lucknow office gave a with Rajat Kumar, Business Head surprise to the Business Lucknow Head - Rajat Kumar by organizing a birthday bash for him. His office was decorated besides a cake and celebration organised.Rajat was touched with the gesture.

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Airoli PlAnt

10 Anniversary th

T

he Airoli plant (Mumbai) completed 10 years of successful operation. A Grand celebration was organised at the plant and all the employees actively participated in the joy. the Plant Head addressed the employees and congratulated all for the success and spoke about the plans for the future.

Celebration pictures at the Airoli Plant

Between Us | october 2015 | 25

Leading Effectively Meet the Leadership Team of 2015.

Considering that change and growth are on the anvil for HT Media, these leaders are in a unique position to drive the organisation towards immense opportunities. Let’s join them to succeed, grow and prosper

Leadership is the ability to establish standards and manage a creative climate where people are self-motivated toward the mastery of long term constructive goals‌ –Mike Vance

Star awardS nominees

The Leadership Team

A leader is one who sees more than others see, who sees farther than others see and who sees before others see.

NITIN CHAUDHRY

Business Head, West

DINEsH MITTAl

Business Head, Media Marketing

VENKY VENKATEsH Chief learning Officer

Group General Counsel & Company secretary

NAlIN GARG

Chief Human Resource Officer

AsHU PHAKEY

Business Head HT, Delhi

A leader must lead. Where others see obstacles, he must see opportunities. When others see problems, he must see possibilities.

— John C. Maxwell

— David J. Vaughan

— Leroy Eimes

People make an organisation. This may be true, but it takes a great leader to show direction to those people, for business and for triumph. Presenting to you the HT Leadership Team that has been a driving force behind our continuous success.

VIsHAl CHADDHA

A leader is one who knows the way, goes the way, and shows the way.

VIVEK KHANNA

RAjAN BHAllA

Group Chief Marketing Officer

Director Revenue & strategy

Business Head, studymate

CEO, India Education services Pvt ltd

CEO, HMVl

ARUN ANANT

sAURABH GUPTA

RAjEsH PURI

sHANTANU BHANjA Chief Digital Officer

BENOY ROYCHOWDHURY Executive Director

PANKAj sEITH

Editor-in-Chief, Hindustan

VP, Consumer Insights

ANAND BHARDWAj Business Head, New Media Initiatives

sUKUMAR RANGANATHAN

sHAsHI sHEKHAR

RAjIV VERMA CEO

sANjOY NARAYAN Editor-in-Chief, Hindustan Times

sHARAD sAxENA Executive Director, Operations & HR

PIYUsH GUPTA Group CFO

sANDEEP lAKHINA Business Head, Mint

MAHEsH KRIsHNAN

AjAY jAIN

Group Director, Technology

Director, supply Chain

Chief Financial strategist

Editor Mint

jAI MENON

NEEl KANT sAxENA

VINAY MITTAl

Chief Revenue Officer, Print

Deputy CFO

AMIT GARG

Executive Director, Digital Initiatives

HARsHAD jAIN CEO, Fever

sACHIN sHARMA Deputy CFO

sUjOY GHOsH

Chief of Operations (Revenue) for West and Business Head south

HT news HT LocaTions

Independence Day Celebrations

1

T

he HT employees across locations celebrated the Independence day with vigour. Employees were dressed in Tr-color a symbolic representation of their spirit of patriotism. the Best dressed male & female were awarded. Quiz competeion was held in Delhi/NCR offices.

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7 6

26 | october 2015 | Between Us

2

9

3 1. Celebrations at the Chandigarh office 2. Celebrations at Jaipur office 3. Families were also invited for celebration at Jharkhand 4. Flag hoisting at the Greater Noida plant 5. Celebrations at the HT House, Delhi 6. Flag hoisting at Mumbai location 7. Celebrations at the HT House, Delhi 8. Celebration at the Noida location 9. Lucknow team celebrating Independence day

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4

Between Us | october 2015 | 33

RewARDS & RECOGNITION

It is Time to Honour Talent We are pleased to announce the winners for the “JOURNALISTS OF THE MONTH” awards under various categories for May, June & July 2015

Monthly IndIvIdual awards MAY

Pawan Pandita, noida For doing a week-long series Unclog Noida – highlighting traffic chaos on Noida roads from May 18-25. The campaign has pushed the authorities - Traffic Police and Noida Authority - to take corrective measures. nilesh Mathur, new delhi

photo: istock

Between April 26 and May 27, the Education section page on HT.com, handled by Nilesh Mathur, turned tremendous page views. Nilesh handled the section on the day CBSE Class 12 results were announced, which turned an impressive 3,24,038 page views.

Another story that Nilesh curated and uploaded in the section, on SBI’s PO job applications,

was among the top read stories on HT.com for a long time and returned with figures of 67,617 page views.

Karn PrataP singh, new delhi For breaking a story on police torture at the Okhla Police station in south Delhi because of which a 22-year-old man jumped off the second floor of the police station building to avoid further torture.

Story impact: A probe was ordered into the matter and the youth’s custodian, Constable Shiv Charan, was placed under suspension. The role of two other cops was also probed.

connection ‘net-metered’, the Kapoors of Kailash Colony, Ghais of Bijwasan and Seshadris of GK II have shown the way to a sustainable lifestyle that takes burden away from non-renewable sources of energy. It has also brought their power bills down by as much as 50%. sanjeeV VerMa, new delhi His image of a road melt on the Ring Road near Safdurjung Road went viral all over the world, and had many TV channels and newspapers from across the world wanting to cover it. It is without doubt the defining visual of the Summer of 2015 from India.

nida Khan and Vinit KuMar Koneru,

rachel loPez and KalPaK PathaK,

Bhopal

Mumbai

Solid waste management in the city is an issue of grave concern.

Within a week after publication, Madhya Pradesh Pollution Control Board took cognizance and conducted air quality tests in the area, and slammed notices to the authorities. neha PushKarna, new delhi The story profiled ‘solar evangelists’ in Delhi. By getting their solar power

For the piece that covered the littleknown but breath taking prehistoric rock paintings across Madhya Pradesh. It was also a story never before told in India. Most people featured were interviewed for the first time.

June

ananya Bhardwaj, new delhi

For her series of stories on Jitender Singh Tomar. HT was the first one to break the story“Tomar Lost in Faizabad” which was

carried as a lead on Page 1 and later followed by other papers. Next in line was Tomar “confession” on how he had bought the degrees from two agents. No one till then had carried details of Tomar’s disclosure on the case. There was another story on how Tomar went to Tihar and how he was kept in the prison with two pickpockets (under trials). heeNa Kauser aND mohiT sharma, New Delhi

For their story “Bugged tabiz to wired innerwear, cheating in exams goes hi-tech”. A tabiz is worn for good luck. Some bring more luck than the others. These are the ones that come with earpieces and SIM cards to help students cheat in exams. Posing as students, an HT team visited one such store in west Delhi’s Patel Nagar. A group of at least eight people were working on the hi-tech devices in the multistorey residential building. iNDra sheKhar siNgh, New Delhi For his story- ‘St. Stephen’s student alleges professor molested her’. This was a front page story and had exclusive coverage of the incident and HT was the first to break the news. He spoke to the complainant and got a copy of the FIR, which no one else had, on day one.

July

sumaNT baNerJi, New Delhi For breaking the General Motors recall story, which was followed by every other paper the next day,

some put it on their front page a day after it was printed in the Hindustan Times.

Neelam PaNDey, New Delhi

For two stories • For breaking a story on Delhi government’s decision to conduct a referendum on statehood, a promise of the Aam Aadmi Party (AAP) in its manifesto on July 6. The story led to a debate on the issue of statehood for Delhi with all the political parties making their stand clear on the subject.

• For breaking a story on Delhi government’s decision to earmark Rs 520 crores in its maiden budget for publicity and advertisement on 2 July. The story led to opposition filing a petition in the court accusing the AAP government of misusing funds meant to be spent on developmental works in the city.

PriyaNKa Vora, mumbai For her report on leptospirosis deaths in Mumbai. The report, which was published on July 24, revealed that blood samples of 12 of the 16 people who died of the disease in Mumbai showed presence of new bacterial strains - Tarassovi and Djasmin - that were not reported earlier in the city.

Tushar sriVasTaVa,

touches upon many interesting areas that can be debated publicly.

• ‘SpiceJet to buy 100 planes’: SpcieJet almost shut down a year ago under the controversial Kalanithi Maran’. Then Ajay Singh took charge and has been putting it back on track slowly. Now SpiceJet has declared profits and said it will buy 100 planes.

• ‘Pilots flee Air India: Air India had spent big money on training a bunch of pilots.’ They have left and joined private airlines. This effectively means taxpayers’ money spent on pilots of private airlines.

Prabhash C Jha, New Delhi For exposing the poor affairs of a world class hockey stadium in Simdega. Within days the government took cognizance of the issue at the state’s hockey cradle.

Jha also highlighted the state’s police department’s apathy towards ace archer, Jhanu Hansda. Hansda complained that she did not get a promotion since the day she joined the police, despite winning laurels for the country and alleged apartheid in the department. Reacting to the HT report, the state immediately promoted her as an inspector.

Zia haq, New Delhi For his incisive and comprehensive three-part series on the complications in the implementation of the Food Security Act.

New Delhi

For a number of stories on aviation: • ‘Union minister Rajiv Pratap Rudy to fly Air India planes: a full time minister holding two important portfolios will most likely also fly planes’. This story

Peeyush KhaNDelwal, Noida For his excellent Hindon series, and the passionate reporting and photographs that went into it.

Between Us | OctOber 2015 | 35

RewARDS & RECOGNITION photo: shutterstock

Newsbreak MAY

Pankaj jaiswal, lucknow

Hindustan Times, Lucknow did two nationally exclusive eye-balls catching stories back-toback. The first one was done on May 9 (appeared in the edition of May 10) about a deal between India Air Force (IAF) and UP government about building a road runway on Agra-Lucknow Expressway--a first such venture ever in India. Two days after the story, the deal was indeed agreed upon by the UP government on May 11 in a meeting with the Central Air Command. The IAF had studied the expressway and approached the UP government to build the road

runway for its fighter jets for times of emergencies. Then on May 16, we again did a story that in a confidential test exercise, two Mirage 2000s were test landed at the airstrip in Saifai village in UP. This too was the first time when fighter jets landed in a village. No Hindi or English or even district newspapers had a clue about the incident. Even the defencenews.in picked up the stories from Hindustan Times’ Delhi edition and replicated them by giving HT the credit for the stories.

RuchiR kumaR, Patna For a commendable job despite the logistics and communication problems he faced travelling by road to Kathmandu. He produced stories off the ground, which were in essence different from what appeared largely.

- ‘Don’t send old clothes: Nepal’-Nepal refusing to accept used, old clothes, sent as relief from India. The story was picked up even by the International Business Times, crediting the report to Hindustan Times.

Vibha kumaR, new Delhi

For her story titled “The dark horse arrives”.

Digital First awarD

MAY

abhishek saha,

photo: istock

new Delhi

For being the top writer on the online news desk and fetching 203,318 page views for his articles this month. His story ‘Twitter comes down on PM Modi for saying Indians were ashamed

The story was about a sanitation project - BasicShit started by four youngsters which proved to be a game changer and also bagged the 2nd award at the World Water Forum- South Korea.

June

shRuti tomaR, bhopal Despite Supreme Court’s specific directive two years back on ban on sale of acid in open market sale of acid was going on at various grocery shops with impunity.

Through her stories she highlighted how the acid sale went on in close vicinity of CM House and even ministers’ bungalows. The story alerted the district administration in Bhopal and it swung into action to check sale of acid in the market.

Her HT Impact story after the administration swung into action appeared on June 10. Another story that made an impact appeared was regarding Sports Authority of India (SAI) Jabalpur centre’s wrestling coach’s allegedly sexually harassing three Wushu players of a private academy. The story appeared on June 10 and the coach was suspended from his service on June 12.

till a year ago’ was one of the top read stories of May, fetching 106,150 page views till now. He was the first to do a story on the Twitter trend and soon other media organisations were following our lead. His next big success was an e-mail interview with Lucy Hemmings, the British traveller who wrote a blog post about the sexual harassment she faced during her travels in India.

may

hT CiTy TeAm, Lucknow HT City successfully organised the fifth edition of HT Woman Awards.

From nomination to interviews of the winners, the team worked diligently and made it bigger and better than last year. In the run up to the event, reporters did a brilliant and impactful series on trafficking, exposing sex trade from vulnerable areas to their rehabilitation. The heart touching tales of the survivors have put the state government into action. Special Task force to combat trafficking is on the cards and rigorous training of police on trafficking would kick off in June. Compensation fund for trafficked victims has also been released by the state.

Creative Headline, may shAnTAnu sriVAsTAVA, new delhi For the headline ‘Juves Wrap Real In Turin Shroud ‘ given for Juventus’ win over Real Madrid in the first leg semi-final of the Champions League, held in Turin, Italy on May 6. The idea was to convey the match result while combining the legend of the shroud of Turin.

surendrA gAngAn, KAnishK shArmA, deepAK menon, sAndip bArdhAn, sALoni TAndon, prernA mAdAn, AdiTyA iyer, prAdeep mAiTrA, ALoKe TiKKu, rAJesh AhuJA, ViJAy KumAr yAdAV, mAnish pAThAK, AriTrA hAzrA, FArhAn shAiKh (deLhi/mumbAi) • Surendra for his newsbreak on

Maharashtra government’s decision to hang Yakub Memon, a convict in the Mumbai blast case, on July 7th at the Nagpur prison. HT published the story on July 15 and soon the entire media industry started reporting about it. Most of the details given by Gangan in his story turned out to be true as Memon was executed on Thursday.

• Kanisshk, Deepak, Sandip, Saloni, Prerna and Aditya for their courage and calm in handling news about Yakub Menon’s mercy plea. The story twisted and turned every few minutes on July 29 night, and this team was on the top of it all the time. They broke several headlines, put out alerts and tweets, and worked well past graveyard shift to grab readers’ attention. Thanks to their hard work, HT was able to

June

July

July

AAbshAr h QuAzi, Jaipur For breaking the story that Kota student Satvat Jagwani had topped the IIT-JEE (Advanced) exam. He stayed up late on June 17 to file the story, get additional information.

His report was the most read story for over 24 hours and till now has got around 178,999 page views.

Aabshar’s interview with Satvat Jagwani fetched 8,000 page views.

TeAm ChAndigArh For their exemplary reportage of the Gurdaspur terror attack that set a new milepost on our digital traffic numbers. Led ably by news editor Yojana Yadav and senior assistant editor Navneet Sharma, our Punjab bureau, reporters/photographers on the ground and online staffers went cracking from the word go and, in fact, took this big story as the first

photo: shutterstock

team awards

achieve one of its best days in terms of page views.

• Pradeep for his updates and stories from Nagpur. Pradeep filed several exclusives that day, and the one on Yakub Memon’s last wish was the top read story of the day. Aloke and Rajesh in the Delhi bureau for staying up late and reporting how Memon’s plea moved from the Supreme Court to the Rashtrapati Bhawan and back.

Rajesh, with his late-night tweets from the Supreme Court, and Aloke, with his perspective and inputs, ensured that HT broke headlines and had better information than competitors. Vijay, Manish, Aritra and Farhan in Mumbai for their coverage on how Maharashtra dealt with the hanging, reactions and features.

major test for our digital readiness.

With a pro-active planning, they seamlessly synergized with the Delhi team while pushing online a stream of fast-breaking contents in real time. The variety of stories they churned out constantly kept the online traffic engaged and buzzing.

By all counts, the Gurdaspur reportage was truly a timely and trend-setting example of the ‘digital first and print better’ credo.

Between Us | OctOber 2015 | 37

RewARDS & RECOGNITION Best Writing (Feature or Commentary) Best Writing (neWs) June brilliant graffiti done by Beatles Mumbai

She spent days researching why Mumbai has never had a single successful heart transplant. Talking to doctors in public and private hospitals in various cities, she put together a wellthought-out and insightful feature on why Mumbai and Delhi – despite their massive health infrastructure – are lagging painfully behind cities such as Chennai, Coimbatore, Bengaluru, Hyderabad and Chandigarh when it comes to heart transplants. In her story, Mumbai doctors went on the record to say that the key difference is in the approach to healthcare – with excellence and cutting-edge procedures being priorities in cities like Chennai, while in Mumbai the priority is the bottom line. She also populated her feature with stories of the people affected.

July

SAtArupA pAul, New Delhi

For the Brunch cover story titled “Across the Universe”on the ‘Beatles Ashram’ in Rishikesh where the legendary band had lived, meditated and written 48 songs in the spring of 1968, and which is going to be turned into a museum soon.

The story took readers on a tour of the ashram as it exists today - abandoned, dilapidated and over taken by the forest, but with walls covered in

38 | OctOber 2015 | Between Us

fans from all over the world. It also had interesting anecdotes of the Beatles’ time at the ashram through interviews with various people. The story received great feedback from readers who wrote back, responding, on mail and social media.

ChitleeN KAur Sethi, Mohali For her cracking investigative report on a new crop of gangsters stalking both streets and social media in Punjab. Headlined ‘Gangs of Punjab’, her full-page report unraveled, for the first time, a proliferating sub-culture of gangs and their deadly wars in the border state. Though it’s easy to hype up such stories, but Chitleen diligently stuck to a balanced reality check, while connecting the dots and putting this worrying trend in a larger perspective. Chitleen meticulously researched her facts, meeting an array of police and prison officials and sources on the ground.

She also trawled through several social media sites to bring out insidious – and interesting – nuggets on gangsters. An example of a highcalibre reportage, her stand-out story evoked a good response from our readers.

July

SAurAbh DuggAl AND SANjeev ShArMA, Mohali For their excellent ground-zero reports on the fallout of National Green Tribunal’s ban on all tourism-related businesses at the Rohtang Pass in Himachal Pradesh.

Written with pathos and perceptiveness, the three-part series – two of them HT Spotlights – brought out how the ban had adversely impacted the lives and livelihood of villagers around the Pass. Saurabh’s third story – a hard-hitting one - laid bare how an NGT official, who was actually on a holiday trip to Manali, had hurriedly pushed through the controversial ban without realizing its repercussion on the local economy and winter sports. While executing the tough assignment, both Saurabh and Sanjeev put an arduous legwork trekking to remote villages and.

Their stories enormously enriched our coverage on the NGT order and also resonated well with our readers.

Best Photo July

photo: istock

burhAAN KiNu, New Delhi & SuNil ghoSh, Noida For photos involved in the Hindon River series.

photo: istock

ApoorvA Dutt,

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BETWEEN US | OCTOBER 2015 | 52

Say thanks

Hindustan Times makes the Country #SayThanks #SayThanks was the first pure digital campaign for Hindustan Times, massively launched on all platforms - Facebook, Twitter & Instagram with viewership of more than 2 million people

The #SayThanks phenomenon has gathered steam and is now familiar to millions

How iT all STarTed In the recently announced IRS results, HT established its dominance in Delhi-NCR. With over 23 lakh readers, not only did it reinforce its dominance, but also increased its lead over its closest competitor, Times of India, to nearly 6.5 lakh readers, in Delhi-NCR. With such resounding support from the reader, Hindustan Times wanted to give back to the readers for the support & patronage. HT wanted to Thank its readers; for their participation in its campaigns, their encouragement and continued support. That is how #SayThanks was conceived. A campaign to connect with the people and create a way of positivity that cuts across mediums, platforms and age-groups.

Rajan Bhalla, the Chief Marketing Officer at HT Media Limited, said, “Thank You are two magical words, for they have power to spread a smile. It is a simple act that has far-reaching effects, but it doesn’t happen as often as it should. #SayThanks is our effort to change that. We want people to express their gratitude to the people who touch their lives, and watch the world change right in front of their eyes. Let’s #SayThanks” Commenting on the #SayThanks campaign, Ashu Phakey, Business Head, HT Delhi, said “There are so many people that touch our lives every day. If we all start showing a little ap-

Between Us | OctOber 2015 | 53

preciation to these people who made difference in your life, everyday can be made worthwhile! Also it doesn’t take much to make someone feel special, a simple thanks is sufficient” Vandana Krishnia, Marketing Head, HT Delhi, wanted to make this campaign very easy for people to participate. She said, “We wanted everyone to participate and also wanted the campaign to cut across mediums.

To participate you can make an album or share a post on Facebook, leave a tweet or give it a go on Instagram with pictures or maybe even leave a physical note.”

The campaign was launched with a Jacket ad in Hindustan Times, in which Hindustan Times said Thank You to its readers.

To complement the campaign and induce the habit of saying thanks, the ‘taken for granted’ relationships were used through a series of ads.

And mAgic hAppened!

The magic had begun. #SayThanks really took off and was warmly adopted by the users across varied platforms. Fever 104, came on-board and started making mornings better

for its listeners by thanking them. It started trending on Twitter and people started to connect with the core thought. The brand was also picked up by many celebrities & even other brands to connect with their user base. Organic conversations begun and #SayThanks, in a natural and unforced way, trended twice organically on Twitter on separate occasions.

The campaign has received tremendous response across platforms with overall more than 157 Million impressions were served for #SayThanks with an overall reach of over 22 Million. A massive 75% of the user-base was organic. pure enthusiAsm The onus was on Hindustan Times to make #SayThanks more personal and ultimately more special for the people who were actively using the message.

HT addressed them directly & thanked them for their enthusiasm & support.

HT even created personalized messages for their loved ones based on the way they expressed themselves. A chosen few were gratified & encouraged to share with the people they were thanking.

fun zone

Capital of 1. Finland 2. Sweden 3. Belgium 4. Albania 5. Lithuania 6. Bulgaria 7. Ukraine 8. Belarus 9. Moldova 10. Slovenia 11. Portugal 12. Bosnia

options 13. Greece 14. Hungary 15. Croatia 16. Spain 17. Iceland 18. Luxemburg 19. Lativia 20. Estonia 21. Russia 22. France 23. Turkey 24. Austria

25. Serbia 26. United Kingdom 27. Poland 28. Ireland 29. Romania 30. Norway 31. Slovakia 32. Italy 33. Netherlands 34. Czech Republic 35. Switzerland 36. Germany

1. Amsterdam 2. Athens 3. Belgrade 4. Berlin 5. Bern 6. Bratislava 7. Brussels 8. Bucharest 9. Budapest 10. Chisinua 11. Dublin 12. Helsinki

13. Istanbul 14. Kiev 15. Lisbon 16. Ljunljana 17. London 18. Luxembourg 19. Madrid 20. Minsk 21. Moscow 22. Oslow 23. Paris 24. Prague

25. Keyklavik 26. Riga 27. Rome 28. Sarajevo 29. Sofia 30. Stockholm 31. Tallinn 32. Tirane 33. Vienna 34. Vilnius 35. Warsaw 36. Zagreb

Between Us | october 2015 | 55

giggle gag

How Smart is Our Phone Today, life is impossible without Smart Phones. Have they taken full control of our lives even before Robots? Look through the eyes of Jayanto at some angles that we miss...

32 | july 2015 | Between Us