PORTFOLIO - Bruno Bergero

p rod u c t s er vi c e s y s tem design

personal profile

I am an Argentinian designer. I have been passionate about design, art and architecture since I can remember.

As soon as I finished my studies in my home country, I decided to face the challenge of studying a Master in Milan. That decision brought with it a new country, a new language and a new way of living.

I try to live an aesthetic life, iterating among travels, books, nature, cooking and art, and trying to get new experiences all the time.

Reading and travelling are two central aspects of my life.

In every travel as well as each book I try to learn as much as I can. I let myself go guided by my curiosity. I like to think that I live in a continuous and endless path of discovery. Learning from every experience and being able to transfer that knowledge into my design activity is what I enjoy the most.

As a Designer, I put a strong sense of theoretical and conceptual content into my projects. My design process involves flexible methodologies coming from the Industrial Design and Service Design fields. The user experience is the foundation over which I build my design proposals.

My communication skills stand because of my ability to transfer and re-frame concepts, as well as the efficient manipulation of a wide range of software tools.

In terms of collaborative work, I most often become group-leader given my personality and intensive work level. I am constantly working in academic and professional environments with multidisciplinary and multicultural teams (engineers, architects, and different design backgrounds from different countries).

Service Design

Spanish

Product Design

English

UX Design

Italian

Communication Design

Portuguese

Design Thinking

German. current studies

I live in an uninterrupted process of learning and discovery.

From software to manufacturing techniques, from design trends to sociological phenomena, from art to languages, everything come together into my mental processes, and therefore, into my projects.

Milano, MI Italy

bruno.bergero@outlook.com +39 392 0122005

BIRTH DATE 18 December 1990

personal journey

PROFFESIONAL EXPERIENCE

INFLUENCES

ACADEMIC AND PERSONAL EXPERIENCE

2017 FREELANCE DESIGNER

MSc PRODUCT SERVICE SYSTEM DESIGN Politecnico di Milano Italy

UX & UI Design.

Communication and Animation Design.

Italy

COMMUNICATION DESIGNER

2016

SERVICE DESIGN CONFERENCES

Invited Speaker. Industrial Design III FAUD. Universidad Nacional de Cordoba FADU. Universidad Nacional de Santa Fe Argentina

Internship. Career Service Politecnico di Milano Italy

2015

ASSISTANT PROFESSOR Industrial Design III

FAUD. Universidad Nacional de Cordoba Argentina

INDUSTRIAL DESIGN CONFERENCES INDUSTRIAL DESIGN FAUD Universidad Nacional de Cordoba Argentina

FURNITURE DESIGNER

DESIGN PAPERS PUBLICATION

Travel around Italy, Spain, Germany, France, Switzerland, Hungary, Slovenia, Croacia, Serbia, Bosnia & Herzegovina,

Periodical collaboration with Newspaper and Magazine Argentina

Invited Speaker. Industrial Design I FAUD. Universidad Nacional de Cordoba Argentina

TOEFL

DiMU

GRADUATION SPEACH

Master Course in Furniture Design.

FAUD. Universidad Nacional de Cordoba Argentina

DIGITAL PLATFORMS

ART MOVING TO MILAN Leaving Argentina to start a new life abroad

English exam. Score 99 Argentina

SERVICE DESIGN

COMMUNICATION DESIGN

Politecnico di Milano

Freelancer Argentina

Internship in UX and UI Design Argentina

Politecnico di Milano

EXPLORING EUROPE

ITALIAN COURSE

UX & UI DESIGNER

GLOBANT

GERMAN COURSE

FAUD. Universidad Nacional de Cordoba Argentina

DESIGN THINKING

PHILOSOPHY PRODUCT DESIGN

Freelancer Argentina

2014

EXPLORING ARGENTINA

SOCIAL SCIENCES

EXPLORING SOUTH AMERICA

ART

Travel around the south of Argentina

sociology. history.

CIDIC RESEARCH

2013

FAUD. Universidad Nacional de Cordoba Argentina Travel around Argentina, Bolivia, Chile, Peru and Ecuador

vanguards studies. contemporary art.

ENGLISH

2009

HIGH SCHOOL DEGREE Management oriented school Argentina

SPANISH

Mother tongue

MANAGEMENT economy. accounting.

design portfolio

SKILLS SET

CONTENT service design

&

ux deisgn

sketching

01.

02.

03.

POLIMI LIBRARY

TENSES

DULLER-PARTNERS

ux+ui concept

verbs learning platform

web design

04.

05.

SolidWorks

MEGABUS

QUEST

3ds Max (+V-ray)

user-journey based service re-design

knowledge sharing platform

3D modelling communication model-making video editing

Rinhoceros (+ T-Splines)

Adobe Photoshop Adobe Illustrator Adobe InDesign

Adobe After Effects

service design & ux deisgn

01.

POLIMI LIBRARY concept + UX / UI design freelance project june 2016

This project proposes a redesign for the Library App offered by Politecnico di Milano.

After using the app as part of my daily academic life, I identified several issues related to the usability and general experience offered. The kick off of this proposal is a new categorization of functionalities.

service design & ux deisgn

SEARCH The old searching engine has been replaced with a more intelligent platform that give suggestions based on you typing, as well as showing latest searches. The filters are now easily accessible for a deep configuration of the search.

EXPLORE The platform includes now a completely new functionality that allows users to navigate through the library offerings under specific filters such us Courses Taken or Themes that may be of interested. Apart from that, the library shows the popular items of the month as well as promotes the new acquisitions of the catalogue. design theory

mangement

books and essays

for design and engineering

design methods

processes & materials

MSc PSSD

MSc Design Engineering

processes a

product design

service design & ux deisgn

FAVORITES

FIND The reservation process have been significantly improved by making it much more efficient. Users can now request a loan in his or her preferred library directly from the books’ details page. The Reader’s Status has now a visible and relevant position in the main menu, allowing users to easily access to the information about loans.

Under the Favorites category, not only books are displayed, but also courses that users are taking or topics lists that they may be following. It is simple to add an item into the Favorites category by simply clicking on the Heart icon.

Change by Design: how design thinking transforms organizations and ispires innovation Brown, Tim 2009 Testo a stampa (moderno)

Change by Design: how design thinking transforms organizations and ispires innovation Brown, Tim 2009 Testo a stampa (moderno)

Le Città Invisibili

Availability Biblioteca Campus Durando

Request Loan

Biblioteca Dipartamento Chimica

Calvino, Italo 1972 Testo a stampa (moderno)

Request accepted

Reserve Document

Change by Design: how design thinking transforms organizations and ispires innovation

reader’s status Biblioteca Campus Durando

Design Thinking: understanding how designers think and work

service design & ux deisgn

PROFILE The Profile section displays the complete information about the user taken from its original University Profile. The user can edit the courses he or she is taking as well as checking the loans history. Reviews are a new feature of the platform, and from this section, the user can manage their own.

GRAPHIC IDENTITY

service design & ux deisgn

02.

TENSES concept + UX / UI design freelance project june 2015

If you don´t study another language, you miss a big part of the world. To learn a new language has become an essential need in a world with fewer frontiers every day.

There are no doubts; some of the most difficult contents when you try to learn a new language are the different verbs tenses. In some languages, more tenses are more used than in others. Irregular verbs may become a headache for students.

service design & ux deisgn

CONCEPT TENSES was borne thanks to a personal need. While studying a new language, the access to the information about verbs tenses is not always easy and in many occasions, it is not complete. The idea was to provide the user with the full information about verbs in their different time forms in an accessible format.

RESEARCH The research efforts were focused in finding the right information for different languages, understanding how educational services work and creating a flow that improves user experience.

QUANTITIVE ETHNOGRAPHIC RESEARCH BENCHMARKETING TECHNICAL FEASABILITY CONTENT AVAILABILITY

service design & ux deisgn

USER INTERFASE home

log in

set up

search

explore

service design & ux deisgn

GRAPHIC IDENTITY COLOR PALETTE #436A89 #6D5B7C #C06C84 #A3A3A3 #F7B093 #355C7C

TYPOGRAPHY

TECHNICAL ASPECTS Through some field research, I realized that all the information regarding tenses is available online, so it is possible to develop a multi-platform system for tenses consultation into the most popular languages. Thus, students of English, Spanish, Italian, Portuguese, German, Chinese, Japanese, Arabic and many other tongues would be able to reach decentralized data bases trough a unique multi-device tool: web site + mobile app.

HELVETICA NEUE helvetica neue HELVETICA 53-EXTENDED helvetica 53-extended

ICONS

project still on prototyping stage

service design & ux deisgn

03.

DULLER-PARTNER Web design + UX / UI design freelance project December 2016

The brief was to re-design the current website of the Autrian based Engineering Studio Duller-Partners focusing on the proposal of a new information architecture.

service design & ux deisgn

CONCEPT The main idea was to cluster the original menus of navigation into a short number of categories that are easily understood and could be read in a logical sequence.

Inside each of the new clusters, the previous information is still present with a complete new aspect and interaction.

website redesign

The site was designed to be responsive, and because of that the grid used for the user interface can be adapted to many devices.

HOME

ABOUT

SERVICES

WORK

C O N TA C T

service design & ux deisgn

SLIDES FOR INTERNAL CATEGORIES

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

C A L C U L AT I O N A N D S I M U L AT I O N

MODEL MAKING

DEVICE D

Function finding and concept planning up to series production duller-partner gmbh develops technical products. In doing so our scope covers high volume products for companies operating world-wide in the field of automation.

Small batch series in the field of medical technology up to custom-built machinery in the field of automation. In doing so our scope covers high volume products for companies operating world-wide in the field of consumer goods and the automotive Industry. From function development, function finding and concept planning up to series production.

High volume consumer go of medical automation.

orld-wide in the field of l batch series in the field chinery in the field of

service design & ux deisgn

RESPONSIVE DESIGN

service design & ux deisgn

SITE ARCHITECTURE

SERVICES

ABOUT

C O N TA C T

HOME

WORK

service design & ux deisgn

GRAPHIC RESOURCES

typography

H E LV E T I C A N E U E H E A V Y helvetica neue heavy H E LV E T I C A N E U E M E D I U M helvetica neue medium H E LV E T I C A N E U E L I G H T helvetica neue light

colors

#283945 #1E303C #F4F7F9

icons

service design & ux deisgn

04.

MEGABUS Service re-design + UX / UI design Network & Services. PSSD. Politecnico di MIlano collaborative project - April 2016

We conducted an EFFICIENCY DRIVEN re-design process, trying to achieve the maximum results from the minimum resources.

This premise is actually in line with what megabus do. In this way, we kept the essence of a very low cost service, improving the experience of the users through very precise and even small changes

service design & ux deisgn

RESEARCH The research process was conducted using different strategies. On-the-spot observations were used to understand boarding process, while user recording let us identify the interactions with the web site. Interviews with different stakeholders of the service gave us lots of insights about perceived service value and implementation

ON-SPOT OBSERVATIONS

RECORDINGS

INTERVIEWS

USER JOURNEY MAP

INSIGHTS “I don’t want to spend so much time to end up paying €1,50”

“I developed a strategy: whenever I find a €1 ticket, I buy it. Then if I use it or not, it’s not a big problem.”

“How is it possible that I am not on the list? I bought my ticket this morning.”

“What time does this bus arrive?”

“Where is the megabus stop?

I didn’t find any sign.”

USER AFTER FIRST INTERACTION WITH THE PLATFORM

FREQUENT USER FOR THE TRIP TORINO-NAPLES

STRESSED USER AFTER BEING INITIALLY DENIED FROM BOARDING THE BUS

USER WAITING IN LAMPUGNANO STATION

USER WALKING THROUGH LAMPUGNANO STATION

service design & ux deisgn

PROBLEMATIC AREAS The research results made us consider to focus on booking and boarding as the two main areas of action. We also found a moment in between that is not covered. We approached this situation with another touchpoint that we called “reminder”.

USER JOURNEY MAP RE-DESIGN

service design & ux deisgn

WEB APP We decide to redesign completely their main virtual touchpoint by transforming it into a Responsive platform. It could be able to run on desktop as well as mobile devices providing an accessible experience to users.

The use of new graphic styles aims to achieve trustworthy of the service, a problem that emerged from the research process The redesign process was focused on evidencing the main values of the service: EFFICEINCY AND CONVINIENCE

PDF TICKET We moved from the current HTML information platform to what we call a RESPONSIVE PDF. With this ticket we are making more efficient the moment of boarding the bus. The driver, who is in charge of controlling passenger information, will be able to extract the essential data (in this case, the code and numbers that we highlighted) This ticket is not only visually clear compared to the original one, but also displays the right information according each user need.

REMINDER & DRIVERS’ LIST We introduced this new touchpoint to solve the disconnection between the purchase and the boarding moment. In this way, passengers will be reminded about specific data of their trip as well as informed about the location of the bus stop by using hyperlinks to a Maps platform.

The Drivers’ Check-in List is an improvement behind the line of visibility for the user. Current boarding system relies on a piece of paper printed by the driver a few hours before departure, but in this way, people who buy the tickets before that won’t appear on the list.

service design & ux deisgn

05.

QUEST Service Deisgn Design Studio: Job Design. PSSD. Politecnico di MIlano collaborative project - May/June 2016

How curious are you?

Nowadays, curiosity is limited to the scope of our web browsing history. Algorithms have become the definers of our interests.

Being exposed to diverse areas of knowledge is essential during the learning process.

Ultimately, connecting these dots is what leads to new conclusions and sources of exploration.

QuestÂŽ is a platform that shares knowledge.

Dedicated to students and curiosity people, it links your process of research and makes available to other users for sharing, analyzing and learning.

service design & ux deisgn

EXPERIENCE CURIOSITY

CURIOSITY TUTOR Access to global knowledge is given for granted in this time. However, there are some challenges inherent to the way in which people is exposed to this knowledge. When assuming Learning as a long-life process, it is necessary to understand that most of the cognitive exploration through the Collective Intelligence will be self-managed.

The concept of Curiosity Tutor refers to the guide that will ensure the absence of bias during this processes of exploration. At the same time, stimulating and engaging a methodological and conscious development of curiosity.

This selection of theoretical information and case studies are presented in a way that resembles the natural process of hyper-link navigation. Different paths have been suggested for the user to navigate in an assisted way though the complexity of the collective intelligence, guiding the curiosity in a process of discovery.

KEEP TRACK

OF STUDENT’S WORK

SUGGEST

THE PATHS OF NEW KNOWLEDGE

INSTIGATE

THE INDIVIDUAL CURIOSITY

service design & ux deisgn

SERVICE CONCEPT Nowadays, curiosity is limited to the scope of our web browsing history. Algorithms have become the definers of our interests.

Being exposed and gathering meaningful information is important, but that’s only the first step. Linking information is essential of the learning process and personal development.

The connected dots lead to new conclusions and sources of exploration that are build and shared during the process of mapping the collective intelligence.

CLOUD

CONSULTANT AGENCY SCHOOLS

CURIOSITY TUTORS

The Curiosity Tutor is the figure that helps you navigate the collective intelligence, using QUEST. In a learning environment – QUEST is used by students that want to discover a new way of building knowledge.

The curiosity tutor will follow the students’ exploration process, suggesting new path for development and linking their interests with real life encounters.

The service allows users to share their exploration processes to enhance collective intelligence.

service design & ux deisgn

INTERACTION STORYBOARD

service design & ux deisgn

USER JOURNEY

service design & ux deisgn

SERVICE TOUCHPOINTS

1

BRANDING

2

HOMEPAGE WEBSITE - BROWSER EXTENSION

3

POP-UP / PROFILE SCREEN

4

EXPLORE CURIOSITY

service design & ux deisgn

SCREENS AND INTERACTIONS

Wikipedia https://www.wikipedia.com/wiki/gravity

homepage

starting point

Wikipedia https://www.wikipedia.com/wiki/gravity

concept Star ting Point collective intelligence

exploration ASK A QUESTION Record your curiosity while exploring collective intelligence and give others the possibility of getting into your mind.

Answers collective intelligence

plug in

QUEST Plug-In Download for Free from Chrome Web Store

Wikipedia https://www.wikipedia.com/wiki/gravity

service design & ux deisgn

Gravity wikipedia.org/

The Space Why the planets of the solar system have a flat arrangement?

Why is the Solar System Flat? youtube.com/

profile

Why atomic structures do not

discover

follow this principle?

Atomic Structure bbc.co.uk/science

How does quantum computers work?

What is Quantum Physics? continue exploration

space

science

Quantum physics wikipedia.org/

6

Gravity wikipedia.org/

13

How do quantum computers work?

Centre Pompidou Paris Art

Why the planets of the solar system have a flat arrangement?

Why is the Solar System Flat? youtube.com/

Why atomic structures do not follow this principle?

Star ting Point Atomic Structure

collective intelligence

bbc.co.uk/science

What is Quantum Physics?

ASK A QUESTION Quantum physics wikipedia.org/

How do quantum computers work?

Record your curiosity while exploring collective intelligence and give others the possibility of getting into your mind.

thanks for reading

bruno.bergero@outlook.com +39 392 0122005

september 2016