i nd u s t ri a l d es i g n | ux design
personal profile
I am an Argentinian designer. I have always been passionate about design. As soon as I finished my studies in my home country, I decided to face the challenge of studying a Master in Milan. That decision brought with it a new country, a new language and a new way of living.
2016
PERSONAL JOURNEY influences and events since 18 December 1990
SERVICE DESIGN COMMUNICATION DESIGN
I try to live an aesthetic life, iterating among books, nature, cooking and art, and trying to get new experiences all the time. I love reading and travelling. In every travel as well as each book I try to learn as much as I can. I let myself go guided by my curiosity. I like to think that I live in a continuous and endless path of discovery. Learning from every experience and being able to transfer that knowledge into my design activity is what I enjoy the most.
First Milanese Design exhibition Communication designer (150 hours Internship): Career Service Politecnico di Milano
2015
DESIGN THINKING
Politecnico di Milano: MSc Product Service System Design UX design experience: Globant First paper publication First teching experience 2014
PRODUCT DESIGN
Industrial Design Degree. Cordoba (Argentina) DiMU post-graduate course TOEFL english certificate
2012
Milano, MI Italy
SOCIAL SCIENCES INFLUENCE philosophy. sociology. history.
First Research Experience. UNC Work experience: furniture design
2009
bruno.bergero@outlook.com +39 392 0122005
ART INFLUENCE vanguards studies. contemporary art.
University experience Industrial Design. UNC - Cordoba (Argentina)
2008 ADMINISTRATION economy. management.
High School degree. San Francisco (Argentina)
01 33
professional profile
I am an Industrial Designer who puts a strong sense of theoretical and conceptual content into his projects. My design process involves flexible methodologies coming from the Industrial Design and Service Design fields. The user experience is the foundation over which I build my design proposals. At the same time, functional, technological and materials investigation has been a constant in the development of all my product design projects. My communication skills stand because of my ability to transfer concepts, as well as the efficient manipulation of wide range of software tools. In terms of collaborative work, I most often become group-leader given my personality and intensive work level. I had experiences working in academic and professional environments with multidisciplinary and multicultural teams (engineers, architects, and different design backgrounds from different countries). I am in a constant process of specialization and updating. From software to manufacturing techniques, from design trends to sociological phenomena or art, everything come together into my mental processes, and therefore, into my projects.
ACADEMIC BACKGROUND Master in Science in Product Service System Design: PSSD Politecnico di Milano. Student of the Second year of the MSc Program in Polimi Design School (from september 2015 present time). GPA (grade point avarage): 28,64 (0-30 scale) Complete Postgraduate degree: DIMU. Postgraduate Course in Furniture Design from Facultad de Arquitectura, Urbanismo y Diseño (FAUD) of Universidad Nacional de Córdoba (UNC) – 2014 University Degree: Industrial Designer graduated from Facultad de Arquitectura, Urbanismo y Diseño (FAUD) of Universidad Nacional de Córdoba (UNC) – Studies finished in November 2014 GPA (grade point avarage): 9,38 (0-10 scale)
LANGUAGES Spanish: first language English: TOEFL iBT (calification: 99 - November 2014)
Italian: B2 level student at Politecnico di Milano - 2015 Portuguese: three year of studies in Instituto Pablo VI
go to my linked in
PROFESSIONAL EXPERIENCE Communication designer at Career Service Politecnico di Milano. I designed a variety of graphic pieces and defined strategies for social media communication, web updates and internal Politecnico communication. 150 hours Internship (July-September 2016) Globant Design Center. Training Program in Digital Products. Guided Internship of UX and UI Design lead by Globant Proffesional in a multidisciplinary environment (May-October 2015) Freelance UI-UX Design. design of user experiences and mobile interfaces working in multidisciplinary teams. Teaching Experience. member of the Industrial Design IV Department at Facultad de Arquitectura Urbanismo y Diseño of UNC (2015) Furniture Design. development of a furniture line for PH Srl. from Cañada de Gomez (Santa Fe, Argentina - 2014). Academic Research. member of a research team from CIDIC (Cordoba, Argentina 2012/2013). Freelance Designer. Working in graphic and product fields (specially furniture) for short-term developments (2012 – at present)
CONFERENCES - ARTICLES Conference in charge: “Una Experiencia Académica” (An Academic Experience). Lecture aimed at Proffesors and Student from the First Level of the degree in Industrial Design of FAUD UNC (June 5, 2015) Articles published: periodical collaboration with an Argentinian Magazine for the industrial sector. I provide articles about the design scenario in the country and about events happening abroad.
RESEARCH EXPERIENCE Investigation Project: Articulaciones Curriculares en las Materias Troncales de la Carrera de Diseño Industrial de la Universidad Nacional de Córdoba: member of a research team from CIDIC (Centro de Investigación de Diseño Industrial Córdoba) in the period 2012/2013.
design portfolio
SKILLS SET
CONTENT industrial design
sketching 3D modelling communication
01.
02.
03.
HIDRA
EVA
U+
organic street repair
acquatic training and rehabilitation
coffe table. working station
04.
05.
06.
MARKET LIST
TENSES
MEGABUS
icon based lists
verbs learning platform
user-journey based service re-design
07.
08.
POLIMI LIBRARY
QUEST
ux+ui concept
knowledge sharing platform
model-making video editing
SolidWorks 3ds Max (+V-ray)
service design
&
ux deisgn
Rinhoceros (+ T-Splines)
Adobe Photoshop Adobe Illustrator Adobe InDesign
Adobe After Effects
industrial design
01. HIDRA CONCEP T organic street repair industrial design III - faud unc collaborative project - 2012
This vehicle is the result of a conceptual and experimental project that aimed to find new alternatives for the problem of country-roads maintenance. We developed a method that involves non-Newtonian fluids to improve the transit of the roads. From an environmental perspective, this method is extremely sustainable, given that it solves efficiently a real problem with totally environment-assimilable materials. This principle has been applied into different product scales for different purposes.
industrial design
RESEARCH TIME REFRAMING FOR ROAD UNSAFETY
design opportunities
PEOPLE
problem factors
ARGENTINA
VEHICLES
traffic
UNSAFETY
PAST
INMEDIATE PAST
Growing in the number of cars
Driving unconsciousness
Disrespectful culture regarding transit laws
Driving under alcohol/drugs effects
Lack of control policies
Infrastructure without proper maintenance
GLOBAL SYSTEM
FRAMING
To reframe ROAD UNSAFETY in Argentina, I stablish the analogy between the traffic system with the language. This allowed me to make the connections between the elements involved into the complexity of the problem.
QUANTITIVE ETHNOGRAPHIC RESEARCH
High avarege age of the country’s fleet
ROAD ACCIDENT
INMEDIATE FUTURE Emergency services arrive to the place
Burocratic situation for actors involved
1 of every 100 actors involved died and 10 get serious injuries
Urban epidemic
Stressful situation for actors involved
External distractions Outdated safety equipment in vehicles
SCENARIOS
I developed a set of scenarios to contrast the problem in different regions of the world as also in different periods in Argentina to understand tendency patterns.
JOURNEY MAP (reinterpretation)
FUTURE
I used a temporal matrix to understand the timing of an accident as well as its causes and consequences in different levels. This allowed me to understand different moment of intervention for a design solution.
Third cause of mortality projected to 2020 Enormous amount of money spent by the state to take care of
industrial design
INTERVENTION FIELDS After the first research and reframing stage I arrived to three different fields of design implication:
Traffic system Vehicles Attention services
Research showed that the lack of maintenance of
roads
and its
general condition was one of the key factors of accidents.
HOW TO IMPROVE THE TRANSITABILITY OF THE ROADS CONCEPT DEVELOPMENT The strategy was to generate concepts from different time scenarios, from 2020 till 2050, ranging from organic street repair, road printing and growing structures injection.
industrial design
CONCEPT
CONCEPT VERIFICATION We made a series of test at different scales in order to define the functionality of the concept and to experiment with different proportions for the preparation of the fluid.
An innovative method that uses non-Newtonian fluids to improve the transitability of roads. We discover that this kind of fluid behaves like a solid when a sudden force is applied on its surface. From this observation, we developed a method of covering holes in the roads as a temporary solution. This is a completely organic compound that will eventually be assimilated by the environment.
check the tests
OR G A N I C S TR EET REPA I R
A non-Newtonian fluid is a fluid with properties that differ in any way from those of Newtonian fluids. Most commonly, the viscosity (the measure of a fluid's ability to resist gradual deformation by shear or tensile stresses) of non-Newtonian fluids is dependent on shear rate or shear rate history.
industrial design
HIDRA CONCEPT This vehicle can transport greats amounts of fluid to everywhere it is needed. It is composed by a front open cabin and a volumetric back compartment. Inside this compartment, mechanisms maintain the fluid moving to avoid sedimentation. The application is completed with a bio-degradable textile that acts as a container of the liquid.
industrial design
APPLICATION METHOD
The application process consists of four stages which involve positioning, isolation, filling and covering. All these actions are carried out by a human operator, also in charge of driving the vehicle.
VOLVO IMAGE The image of VOLVO has been used to give identity to the project. This brand has a strong presence in the heavy-machinery segment. Volvo also has a series of design parameters that we tried to incorporate to the project: innovative concepts for new products and sustainability of the processes.
learn more about the project
industrial design
02. EVA aquatic training and rehabilitation industrial design IV - faud unc collaborative project - 2013/2014
Developed during the Final Industrial Design Project, this work is based on the theme of aquatic training and rehabilitation equipment under the premise of taking advantage of the psychical properties of the water. Previously, these kinds of objects were copies of traditional gym training. evä proposes a reinterpretation of the functional principles of these objects to maximize the effectiveness and improving the experience of aquatic training.
industrial design
RESEARCH
WATER as
THERAPEUTICAL / TRAINING ENVIRONMENT
investigation about
hydrothepary/aquagym
FRAMING: re-thinking the integral experience new ways of interaction with the aquatic environment [not just swimming]
new physical activities
general wellbeing
different approach to water activities
autonomous trainning activity new kind of USER/new FUNCTIONAL DEMMANDS
THEORICAL INVESTIGATION
From the beginning we encourage ourselves into a theoretical investigation about medical, physiological and environmental aspects of the aquagym and hydrotherapy.
QUANTITIVE ETHNOGRAPHIC RESEARCH
HOW TO USE WATER PROPERTIES
UNDERSTAND THE PROPERTIES OF THE ACQUATIC ENVIRONMENT
new objectual languages enough replicas of traditional training element
HOW TO FIT NEW USERS NEEDS
industrial design
PHYSICAL HYPOTHESIS
aquatic environment resistance surface
on cti
The name evä refers to the finish word for fin, but also to allude to the main material of these set of objects: EVA. Three lines of products were developed, each of them with specific users and functions in mind: a line for aquagy (evä gym line), a line for swimming (evä swim line) and a rehab line (evä therapie line).
vo gh rte pr x esu
re
su
e rc
fo l
lo vo w p rte re x su
d ar
re
rw
fo nta
fro
turbulence.
hi
To take advantage of the physical properties of the aquatic environment, a new multi-layer material was developed. This material combines rigid and flexible materials to confront the different forces that act in water. The intensity of the training is achieved with resistance surfaces. The continuous shape and the combination of material maximize the strength of the training. The user can manage this intensity according to the speed of the movements.
EVA
Moldeo + cost ura
powered by flexibility
Tal e 1
moldeo tricapa + costura
Tal e 1
Tal e 2
Tal e 2 moldeo
MATERIAL INNOVATION
Ta le 1
icap a
Ta le 2
mol deo tr
Costura
EVA etilvinil acetato
PVC
policroruro de vinilo
1A corte de piezas corte por troquel. EVA
1A corte de piezas corte por troquel. PVC
2 preparación piezas necesarias
MANUFACTURE
compression moulding las tres piezas que conforman el material tri-capa se someten a presión y temperatura para su conformado definitivo dentro de una matriz macho-hembra
3 adhesión
unión con pegamento PVC
4 moldeo
matriz de moldeo
5 terminación
rotulación y ensamblado
Those three lines involves fourteen objects, including six gym line products, five swim line products and three therapie line products. In all these objects there is a morphological and technological coherence that allows them to be read as part of the same system.
industrial design
GYM LINE
watch these products in action
industrial design
SWIM LINE
watch these products in action
industrial design
SWIM LINE
watch these products in action
industrial design
03. U+ coffee table + working station Formabilio Contest - Digital Wood collaborative project - june 2015
The main idea was to propose an object that improves the experience of using technological devices during charging, and working. U+ is a multifunctional piece of furniture which can work either as a console, ottoman, coffee table, magazines rack, or even as a work station. This line is presented in two heights to adapt to different users and functions.
industrial design
CONCEPT Each object is composed by two elements. On one side, there is a tubular steel structure linked with steel sticks. The sticks determine planes and also can function as magazine racks. On the other side, there is a wooden piece. It has a very essential form with certain detail such as grooves (for cable management) and a bas-relief (for accessory objects during the workstation use).
PRODUCT ARCHITECTURE Each object is composed by two elements. On one side, there is a tubular steel structure linked with steel sticks. The sticks determine planes and also can function as magazine racks. On the other side, there is a wooden piece. It has a very essential form with certain detail such as grooves (for cable management) and a bas-relief (for accessory objects during the workstation use).
service design & ux deisgn
04. MARKET LIST concept + UX / UI design freelance project june 2015
Market List is an app that allows users to quickly organize the things they need to buy in their next grocery shopping. Whenever the user discovers a missing product, he or she taps on the icon that represents the article. The lists can include reminders, alarms, directions and notes.
service design & ux deisgn
CONCEPT Making lists seems to be an unsolved issue. There is still not a definitive assistant for this tedious activity. Market Lists makes the process of creating grocery lists friendlier, by allowing you to choose from existing items instead of typing each article. You can also create or personalized your own icons.
PROTOTYPING
service design & ux deisgn
USER INTERFASE BUSINESS STRATEGY This platform has the potential to adapt to the requirements of different supermarket chains. This way, clients may be able to generate shopping lists and send them to the supermarkets for preparation. After that, clients would be able to take the products away, reducing shopping times and lightening the transit in the supermarket.
load list
new list
items selection
feedback
check-list
service design & ux deisgn
COLOR PALETTE
TYPOGRAPHY
quadranta
abcdefghijklmnñopqrstuvwxyz 0123456789
helvetica thin
abcdefghijklmnñopqrstuvwxyz 0123456789
hygiene
food and drinks
fruits and vegetables
GRAPHIC IDENTITY
Icons extracted from Flaticon. Licensed by Creative Commons (CC BY 3.0)
service design & ux deisgn
05. TENSES concept + UX / UI design freelance project june 2015
If you don´t study another language, you miss a big part of the world. To learn a new language has become an essential need in a world with fewer frontiers every day. There are no doubts; some of the most difficult contents when you try to learn a new language are the different verbs tenses. In some languages, more tenses are more used than in others. Irregular verbs may become a headache for students.
service design & ux deisgn
CONCEPT TENSES was borne thanks to a personal need. While studying a new language, the access to the information about verbs tenses is not always easy and in many occasions, it is not complete. The idea was to provide the user with the full information about verbs in their different time forms in an accessible format.
RESEARCH The research efforts were focused in finding the right information for different languages, understanding how educational services work and creating a flow that improves user experience.
QUANTITIVE ETHNOGRAPHIC RESEARCH BENCHMARKETING TECHNICAL FEASABILITY CONTENT AVAILABILITY
service design & ux deisgn
USER INTERFASE home
log in
set up
search
explore
service design & ux deisgn
GRAPHIC IDENTITY COLOR PALETTE #436A89 #6D5B7C #C06C84 #A3A3A3 #F7B093 #355C7C
TYPOGRAPHY
TECHNICAL ASPECTS Through some field research, I realized that all the information regarding tenses is available online, so it is possible to develop a multi-platform system for tenses consultation into the most popular languages. Thus, students of English, Spanish, Italian, Portuguese, German, Chinese, Japanese, Arabic and many other tongues would be able to reach decentralized data bases trough a unique multi-device tool: web site + mobile app.
HELVETICA NEUE helvetica neue HELVETICA 53-EXTENDED helvetica 53-extended
ICONS
project still on prototyping stage
service design & ux deisgn
06. MEGABUS Service re-design + UX / UI design Network & Services. PSSD. Politecnico di MIlano collaborative project - April 2016
We conducted an EFFICIENCY DRIVEN re-design process, trying to achieve the maximum results from the minimum resources. This premise is actually in line with what megabus do. In this way, we kept the essence of a very low cost service, improving the experience of the users through very precise and even small changes
service design & ux deisgn
RESEARCH The research process was conducted using different strategies. On-the-spot observations were used to understand boarding process, while user recording let us identify the interactions with the web site. Interviews with different stakeholders of the service gave us lots of insights about perceived service value and implementation procedures.
ON-SPOT OBSERVATIONS
RECORDINGS
INTERVIEWS
USER JOURNEY MAP
INSIGHTS “I don’t want to spend so much time to end up paying €1,50”
“I developed a strategy: whenever I find a €1 ticket, I buy it. Then if I use it or not, it’s not a big problem.”
“How is it possible that I am not on the list? I bought my ticket this morning.”
“What time does this bus arrive?”
“Where is the megabus stop? I didn’t find any sign.”
USER AFTER FIRST INTERACTION WITH THE PLATFORM
FREQUENT USER FOR THE TRIP TORINO-NAPLES
STRESSED USER AFTER BEING INITIALLY DENIED FROM BOARDING THE BUS
USER WAITING IN LAMPUGNANO STATION
USER WALKING THROUGH LAMPUGNANO STATION
service design & ux deisgn
PROBLEMATIC AREAS The research results made us consider to focus on booking and boarding as the two main areas of action. We also found a moment in between that is not covered. We approached this situation with another touchpoint that we called “reminder”.
USER JOURNEY MAP RE-DESIGN
service design & ux deisgn
WEB APP We decide to redesign completely their main virtual touchpoint by transforming it into a Responsive platform. It could be able to run on desktop as well as mobile devices providing an accessible experience to users. The use of new graphic styles aims to achieve trustworthy of the service, a problem that emerged from the research process The redesign process was focused on evidencing the main values of the service: EFFICEINCY AND CONVINIENCE
PDF TICKET We moved from the current HTML information platform to what we call a RESPONSIVE PDF. With this ticket we are making more efficient the moment of boarding the bus. The driver, who is in charge of controlling passenger information, will be able to extract the essential data (in this case, the code and numbers that we highlighted) This ticket is not only visually clear compared to the original one, but also displays the right information according each user need.
REMINDER & DRIVERS’ LIST We introduced this new touchpoint to solve the disconnection between the purchase and the boarding moment. In this way, passengers will be reminded about specific data of their trip as well as informed about the location of the bus stop by using hyperlinks to a Maps platform. The Drivers’ Check-in List is an improvement behind the line of visibility for the user. Current boarding system relies on a piece of paper printed by the driver a few hours before departure, but in this way, people who buy the tickets before that won’t appear on the list.
service design & ux deisgn
07. POLIMI LIBRARY concept + UX / UI design freelance project june 2016
This project proposes a redesign for the Library App offered by Politecnico di Milano. After using the app as part of my daily academic life, I identified several issues related to the usability and general experience offered. The kick off of this proposal is a new categorization of functionalities.
service design & ux deisgn
SEARCH The old searching engine has been replaced with a more intelligent platform that give suggestions based on you typing, as well as showing latest searches. The filters are now easily accessible for a deep configuration of the search.
EXPLORE The platform includes now a completely new functionality that allows users to navigate through the library offerings under specific filters such us Courses Taken or Themes that may be of interested. Apart from that, the library shows the popular items of the month as well as promotes the new acquisitions of the catalogue. design theory
mangement
books and essays
for design and engineering
design methods
processes & materials
MSc PSSD
MSc Design Engineering
processes a
product design
service design & ux deisgn
FAVORITES
FIND The reservation process have been significantly improved by making it much more efficient. Users can now request a loan in his or her preferred library directly from the books’ details page. The Reader’s Status has now a visible and relevant position in the main menu, allowing users to easily access to the information about loans.
Under the Favorites category, not only books are displayed, but also courses that users are taking or topics lists that they may be following. It is simple to add an item into the Favorites category by simply clicking on the Heart icon.
Change by Design: how design thinking transforms organizations and ispires innovation Brown, Tim 2009 Testo a stampa (moderno)
Change by Design: how design thinking transforms organizations and ispires innovation Brown, Tim 2009 Testo a stampa (moderno)
Le Città Invisibili
Availability Biblioteca Campus Durando
Request Loan
Biblioteca Dipartamento Chimica
Calvino, Italo 1972 Testo a stampa (moderno)
Request accepted
Reserve Document
Change by Design: how design thinking transforms organizations and ispires innovation
reader’s status Biblioteca Campus Durando
Design Thinking: understanding how designers think and work
service design & ux deisgn
PROFILE The Profile section displays the complete information about the user taken from its original University Profile. The user can edit the courses he or she is taking as well as checking the loans history. Reviews are a new feature of the platform, and from this section, the user can manage their own.
GRAPHIC IDENTITY
service design & ux deisgn
08. QUEST Service Deisgn Design Studio: Job Design. PSSD. Politecnico di MIlano collaborative project - May/June 2016
How curious are you? Nowadays, curiosity is limited to the scope of our web browsing history. Algorithms have become the definers of our interests. Being exposed to diverse areas of knowledge is essential during the learning process. Ultimately, connecting these dots is what leads to new conclusions and sources of exploration.
QuestÂŽ is a platform that shares knowledge.
Dedicated to students and curiosity people, it links your process of research and makes available to other users for sharing, analyzing and learning.
service design & ux deisgn
CURIOSITY TUTOR Access to global knowledge is given for granted in this time. However, there are some challenges inherent to the way in which people is exposed to this knowledge. When assuming Learning as a long-life process, it is necessary to understand that most of the cognitive exploration through the Collective Intelligence will be self-managed. The concept of Curiosity Tutor refers to the guide that will ensure the absence of bias during this processes of exploration. At the same time, stimulating and engaging a methodological and conscious development of curiosity.
KEEP TRACK
OF STUDENT’S WORK
SUGGEST
THE PATHS OF NEW KNOWLEDGE
INSTIGATE
THE INDIVIDUAL CURIOSITY
EXPERIENCE CURIOSITY This selection of theoretical information and case studies are presented in a way that resembles the natural process of hyper-link navigation. Different paths have been suggested for the user to navigate in an assisted way though the complexity of the collective intelligence, guiding the curiosity in a process of discovery.
REMOTELY FROM
MEETING
VIRTUAL
PHYSICAL
CONSULTANT AGENCY
AT SCHOOL
MEETING
MEETING
service design & ux deisgn
SERVICE CONCEPT Nowadays, curiosity is limited to the scope of our web browsing history. Algorithms have become the definers of our interests. Being exposed and gathering meaningful information is important, but that’s only the first step. Linking information is essential of the learning process and personal development. The connected dots lead to new conclusions and sources of exploration that are build and shared during the process of mapping the collective intelligence.
CLOUD
CONSULTANT AGENCY SCHOOLS
CURIOSITY TUTORS
The Curiosity Tutor is the figure that helps you navigate the collective intelligence, using QUEST. In a learning environment – QUEST is used by students that want to discover a new way of building knowledge. The curiosity tutor will follow the students’ exploration process, suggesting new path for development and linking their interests with real life encounters. The service allows users to share their exploration processes to enhance collective intelligence.
service design & ux deisgn
INTERACTION STORYBOARD
service design & ux deisgn
USER JOURNEY
LINKING KNOWLEDGE
service design & ux deisgn
SERVICE TOUCHPOINTS
SCREENS AND INTERACTIONS
2
HOMEPAGE WEBSITE - BROWSER EXTENSION GET STARTED
Wikipedia
0
https://www.wikipedia.com/wiki/gravity
LOGO
Quest is a platform to link the collective intelligence through curiosity.
Search
SCROLL DOWN
1
BUSINESS CARD
3
POP-UP / PROFILE SCREEN Star ting Point collective intelligence
linking curiosity
ASK A QUESTION Record your curiosity while exploring collective intelligence and give others the possibility of getting into your mind.
Gravity wikipedia.org/ Answers collective intelligence
NEW
CONTINUE
universe
4
?
EXPLORE
Why Solar system is flat?
physics
QUEST Plug-In
EXPLORE CURIOSITY
Download for Free from Chrome Web Store
NEW
CONTINUE
EXPLORE
Designed in Milano. 2016
thanks for reading
bruno.bergero@outlook.com +39 392 0122005
september 2016