p rod u c t s er vi c e s y s tem design
personal profile
I am an Argentinian designer. I have been passionate about design, art and architecture since I can remember. As soon as I finished my studies in my home country, I decided to face the challenge of studying a Master in Milan. That decision brought with it a new country, a new language and a new way of living. I try to live an aesthetic life, iterating among travels, books, nature, cooking and art, and trying to get new experiences all the time. Reading and travelling are two central aspects of my life. In every travel as well as each book I try to learn as much as I can. I let myself go guided by my curiosity. I like to think that I live in a continuous and endless path of discovery. Learning from every experience and being able to transfer that knowledge into my design activity is what I enjoy the most.
As a Designer, I put a strong sense of theoretical and conceptual content into my projects. My design process involves flexible methodologies coming from the Industrial Design and Service Design fields. The user experience is the foundation over which I build my design proposals. My communication skills stand because of my ability to transfer and re-frame concepts, as well as the efficient manipulation of a wide range of software tools. In terms of collaborative work, I most often become group-leader given my personality and intensive work level. I am constantly working in academic and professional environments with multidisciplinary and multicultural teams (engineers, architects, and different design backgrounds from different countries).
Service Design
Spanish
Product Design
English
UX Design
Italian
Communication Design
Portuguese
Design Thinking
German. current studies
I live in an uninterrupted process of learning and discovery. From software to manufacturing techniques, from design trends to sociological phenomena, from art to languages, everything come together into my mental processes, and therefore, into my projects.
Milano, MI Italy
bruno.bergero@outlook.com +39 392 0122005
BIRTH DATE 18 December 1990
personal journey
PROFFESIONAL EXPERIENCE
INFLUENCES
ACADEMIC AND PERSONAL EXPERIENCE
2017 FREELANCE DESIGNER
MSc PRODUCT SERVICE SYSTEM DESIGN Politecnico di Milano Italy
UX & UI Design. Communication and Animation Design. Italy
COMMUNICATION DESIGNER
2016
SERVICE DESIGN CONFERENCES
Invited Speaker. Industrial Design III FAUD. Universidad Nacional de Cordoba FADU. Universidad Nacional de Santa Fe Argentina
Internship. Career Service Politecnico di Milano Italy
2015
ASSISTANT PROFESSOR Industrial Design III
FAUD. Universidad Nacional de Cordoba Argentina
INDUSTRIAL DESIGN CONFERENCES INDUSTRIAL DESIGN FAUD Universidad Nacional de Cordoba Argentina
FURNITURE DESIGNER
DESIGN PAPERS PUBLICATION
Travel around Italy, Spain, Germany, France, Switzerland, Hungary, Slovenia, Croacia, Serbia, Bosnia & Herzegovina,
Periodical collaboration with Newspaper and Magazine Argentina
Invited Speaker. Industrial Design I FAUD. Universidad Nacional de Cordoba Argentina
TOEFL
DiMU
GRADUATION SPEACH
Master Course in Furniture Design. FAUD. Universidad Nacional de Cordoba Argentina
DIGITAL PLATFORMS
ART MOVING TO MILAN Leaving Argentina to start a new life abroad
English exam. Score 99 Argentina
SERVICE DESIGN
COMMUNICATION DESIGN
Politecnico di Milano
Freelancer Argentina
Internship in UX and UI Design Argentina
Politecnico di Milano
EXPLORING EUROPE
ITALIAN COURSE
UX & UI DESIGNER
GLOBANT
GERMAN COURSE
FAUD. Universidad Nacional de Cordoba Argentina
DESIGN THINKING
PHILOSOPHY PRODUCT DESIGN
Freelancer Argentina
2014
EXPLORING ARGENTINA
SOCIAL SCIENCES
EXPLORING SOUTH AMERICA
ART
Travel around the south of Argentina
sociology. history.
CIDIC RESEARCH
2013
FAUD. Universidad Nacional de Cordoba Argentina Travel around Argentina, Bolivia, Chile, Peru and Ecuador
vanguards studies. contemporary art.
ENGLISH
2009
HIGH SCHOOL DEGREE Management oriented school Argentina
SPANISH
Mother tongue
MANAGEMENT economy. accounting.
design portfolio
SKILLS SET
CONTENT service design
&
ux deisgn
sketching
01.
02.
03.
POLIMI LIBRARY
TENSES
MARKET LIST
ux+ui concept
verbs learning platform
icon based lists
04.
05.
SolidWorks
MEGABUS
QUEST
3ds Max (+V-ray)
user-journey based service re-design
knowledge sharing platform
3D modelling communication model-making video editing
Rinhoceros (+ T-Splines)
Adobe Photoshop Adobe Illustrator Adobe InDesign
Adobe After Effects
service design & ux deisgn
01. POLIMI LIBRARY concept + UX / UI design freelance project june 2016
This project proposes a redesign for the Library App offered by Politecnico di Milano. After using the app as part of my daily academic life, I identified several issues related to the usability and general experience offered. The kick off of this proposal is a new categorization of functionalities.
service design & ux deisgn
SEARCH The old searching engine has been replaced with a more intelligent platform that give suggestions based on you typing, as well as showing latest searches. The filters are now easily accessible for a deep configuration of the search.
EXPLORE The platform includes now a completely new functionality that allows users to navigate through the library offerings under specific filters such us Courses Taken or Themes that may be of interested. Apart from that, the library shows the popular items of the month as well as promotes the new acquisitions of the catalogue. design theory
mangement
books and essays
for design and engineering
design methods
processes & materials
MSc PSSD
MSc Design Engineering
processes a
product design
service design & ux deisgn
FAVORITES
FIND The reservation process have been significantly improved by making it much more efficient. Users can now request a loan in his or her preferred library directly from the books’ details page. The Reader’s Status has now a visible and relevant position in the main menu, allowing users to easily access to the information about loans.
Under the Favorites category, not only books are displayed, but also courses that users are taking or topics lists that they may be following. It is simple to add an item into the Favorites category by simply clicking on the Heart icon.
Change by Design: how design thinking transforms organizations and ispires innovation Brown, Tim 2009 Testo a stampa (moderno)
Change by Design: how design thinking transforms organizations and ispires innovation Brown, Tim 2009 Testo a stampa (moderno)
Le Città Invisibili
Availability Biblioteca Campus Durando
Request Loan
Biblioteca Dipartamento Chimica
Calvino, Italo 1972 Testo a stampa (moderno)
Request accepted
Reserve Document
Change by Design: how design thinking transforms organizations and ispires innovation
reader’s status Biblioteca Campus Durando
Design Thinking: understanding how designers think and work
service design & ux deisgn
PROFILE The Profile section displays the complete information about the user taken from its original University Profile. The user can edit the courses he or she is taking as well as checking the loans history. Reviews are a new feature of the platform, and from this section, the user can manage their own.
GRAPHIC IDENTITY
service design & ux deisgn
02. TENSES concept + UX / UI design freelance project june 2015
If you don´t study another language, you miss a big part of the world. To learn a new language has become an essential need in a world with fewer frontiers every day. There are no doubts; some of the most difficult contents when you try to learn a new language are the different verbs tenses. In some languages, more tenses are more used than in others. Irregular verbs may become a headache for students.
service design & ux deisgn
CONCEPT TENSES was borne thanks to a personal need. While studying a new language, the access to the information about verbs tenses is not always easy and in many occasions, it is not complete. The idea was to provide the user with the full information about verbs in their different time forms in an accessible format.
RESEARCH The research efforts were focused in finding the right information for different languages, understanding how educational services work and creating a flow that improves user experience.
QUANTITIVE ETHNOGRAPHIC RESEARCH BENCHMARKETING TECHNICAL FEASABILITY CONTENT AVAILABILITY
service design & ux deisgn
USER INTERFASE home
log in
set up
search
explore
service design & ux deisgn
GRAPHIC IDENTITY COLOR PALETTE #436A89 #6D5B7C #C06C84 #A3A3A3 #F7B093 #355C7C
TYPOGRAPHY
TECHNICAL ASPECTS Through some field research, I realized that all the information regarding tenses is available online, so it is possible to develop a multi-platform system for tenses consultation into the most popular languages. Thus, students of English, Spanish, Italian, Portuguese, German, Chinese, Japanese, Arabic and many other tongues would be able to reach decentralized data bases trough a unique multi-device tool: web site + mobile app.
HELVETICA NEUE helvetica neue HELVETICA 53-EXTENDED helvetica 53-extended
ICONS
project still on prototyping stage
service design & ux deisgn
03. MARKET LIST concept + UX / UI design freelance project june 2015
Market List is an app that allows users to quickly organize the things they need to buy in their next grocery shopping. Whenever the user discovers a missing product, he or she taps on the icon that represents the article. The lists can include reminders, alarms, directions and notes.
service design & ux deisgn
CONCEPT Making lists seems to be an unsolved issue. There is still not a definitive assistant for this tedious activity. Market Lists makes the process of creating grocery lists friendlier, by allowing you to choose from existing items instead of typing each article. You can also create or personalized your own icons.
PROTOTYPING
service design & ux deisgn
USER INTERFASE BUSINESS STRATEGY This platform has the potential to adapt to the requirements of different supermarket chains. This way, clients may be able to generate shopping lists and send them to the supermarkets for preparation. After that, clients would be able to take the products away, reducing shopping times and lightening the transit in the supermarket.
load list
new list
items selection
feedback
check-list
service design & ux deisgn
COLOR PALETTE
TYPOGRAPHY
quadranta
abcdefghijklmnñopqrstuvwxyz 0123456789
helvetica thin
abcdefghijklmnñopqrstuvwxyz 0123456789
hygiene
food and drinks
fruits and vegetables
GRAPHIC IDENTITY
Icons extracted from Flaticon. Licensed by Creative Commons (CC BY 3.0)
service design & ux deisgn
04. MEGABUS Service re-design + UX / UI design Network & Services. PSSD. Politecnico di MIlano collaborative project - April 2016
We conducted an EFFICIENCY DRIVEN re-design process, trying to achieve the maximum results from the minimum resources. This premise is actually in line with what megabus do. In this way, we kept the essence of a very low cost service, improving the experience of the users through very precise and even small changes
service design & ux deisgn
RESEARCH The research process was conducted using different strategies. On-the-spot observations were used to understand boarding process, while user recording let us identify the interactions with the web site. Interviews with different stakeholders of the service gave us lots of insights about perceived service value and implementation
ON-SPOT OBSERVATIONS
RECORDINGS
INTERVIEWS
USER JOURNEY MAP
INSIGHTS “I don’t want to spend so much time to end up paying €1,50”
“I developed a strategy: whenever I find a €1 ticket, I buy it. Then if I use it or not, it’s not a big problem.”
“How is it possible that I am not on the list? I bought my ticket this morning.”
“What time does this bus arrive?”
“Where is the megabus stop? I didn’t find any sign.”
USER AFTER FIRST INTERACTION WITH THE PLATFORM
FREQUENT USER FOR THE TRIP TORINO-NAPLES
STRESSED USER AFTER BEING INITIALLY DENIED FROM BOARDING THE BUS
USER WAITING IN LAMPUGNANO STATION
USER WALKING THROUGH LAMPUGNANO STATION
service design & ux deisgn
PROBLEMATIC AREAS The research results made us consider to focus on booking and boarding as the two main areas of action. We also found a moment in between that is not covered. We approached this situation with another touchpoint that we called “reminder”.
USER JOURNEY MAP RE-DESIGN
service design & ux deisgn
WEB APP We decide to redesign completely their main virtual touchpoint by transforming it into a Responsive platform. It could be able to run on desktop as well as mobile devices providing an accessible experience to users. The use of new graphic styles aims to achieve trustworthy of the service, a problem that emerged from the research process The redesign process was focused on evidencing the main values of the service: EFFICEINCY AND CONVINIENCE
PDF TICKET We moved from the current HTML information platform to what we call a RESPONSIVE PDF. With this ticket we are making more efficient the moment of boarding the bus. The driver, who is in charge of controlling passenger information, will be able to extract the essential data (in this case, the code and numbers that we highlighted) This ticket is not only visually clear compared to the original one, but also displays the right information according each user need.
REMINDER & DRIVERS’ LIST We introduced this new touchpoint to solve the disconnection between the purchase and the boarding moment. In this way, passengers will be reminded about specific data of their trip as well as informed about the location of the bus stop by using hyperlinks to a Maps platform. The Drivers’ Check-in List is an improvement behind the line of visibility for the user. Current boarding system relies on a piece of paper printed by the driver a few hours before departure, but in this way, people who buy the tickets before that won’t appear on the list.
service design & ux deisgn
05. QUEST Service Deisgn Design Studio: Job Design. PSSD. Politecnico di MIlano collaborative project - May/June 2016
How curious are you? Nowadays, curiosity is limited to the scope of our web browsing history. Algorithms have become the definers of our interests. Being exposed to diverse areas of knowledge is essential during the learning process. Ultimately, connecting these dots is what leads to new conclusions and sources of exploration.
QuestÂŽ is a platform that shares knowledge.
Dedicated to students and curiosity people, it links your process of research and makes available to other users for sharing, analyzing and learning.
service design & ux deisgn
EXPERIENCE CURIOSITY
CURIOSITY TUTOR Access to global knowledge is given for granted in this time. However, there are some challenges inherent to the way in which people is exposed to this knowledge. When assuming Learning as a long-life process, it is necessary to understand that most of the cognitive exploration through the Collective Intelligence will be self-managed. The concept of Curiosity Tutor refers to the guide that will ensure the absence of bias during this processes of exploration. At the same time, stimulating and engaging a methodological and conscious development of curiosity.
This selection of theoretical information and case studies are presented in a way that resembles the natural process of hyper-link navigation. Different paths have been suggested for the user to navigate in an assisted way though the complexity of the collective intelligence, guiding the curiosity in a process of discovery.
KEEP TRACK
OF STUDENT’S WORK
SUGGEST
THE PATHS OF NEW KNOWLEDGE
INSTIGATE
THE INDIVIDUAL CURIOSITY
service design & ux deisgn
SERVICE CONCEPT Nowadays, curiosity is limited to the scope of our web browsing history. Algorithms have become the definers of our interests. Being exposed and gathering meaningful information is important, but that’s only the first step. Linking information is essential of the learning process and personal development. The connected dots lead to new conclusions and sources of exploration that are build and shared during the process of mapping the collective intelligence.
CLOUD
CONSULTANT AGENCY SCHOOLS
CURIOSITY TUTORS
The Curiosity Tutor is the figure that helps you navigate the collective intelligence, using QUEST. In a learning environment – QUEST is used by students that want to discover a new way of building knowledge. The curiosity tutor will follow the students’ exploration process, suggesting new path for development and linking their interests with real life encounters. The service allows users to share their exploration processes to enhance collective intelligence.
service design & ux deisgn
INTERACTION STORYBOARD
service design & ux deisgn
USER JOURNEY
service design & ux deisgn
SERVICE TOUCHPOINTS
1
BRANDING
2
HOMEPAGE WEBSITE - BROWSER EXTENSION
3
POP-UP / PROFILE SCREEN
4
EXPLORE CURIOSITY
service design & ux deisgn
SCREENS AND INTERACTIONS
Wikipedia https://www.wikipedia.com/wiki/gravity
homepage
starting point
Wikipedia https://www.wikipedia.com/wiki/gravity
concept Star ting Point collective intelligence
exploration ASK A QUESTION Record your curiosity while exploring collective intelligence and give others the possibility of getting into your mind.
Answers collective intelligence
plug in
QUEST Plug-In Download for Free from Chrome Web Store
Wikipedia https://www.wikipedia.com/wiki/gravity
service design & ux deisgn
Gravity wikipedia.org/
The Space Why the planets of the solar system have a flat arrangement?
Why is the Solar System Flat? youtube.com/
profile
Why atomic structures do not
discover
follow this principle?
Atomic Structure bbc.co.uk/science
How does quantum computers work? What is Quantum Physics? continue exploration
space
science
Quantum physics wikipedia.org/
6
Gravity wikipedia.org/
13
How do quantum computers work?
Centre Pompidou Paris Art
Why the planets of the solar system have a flat arrangement?
Why is the Solar System Flat? youtube.com/
Why atomic structures do not follow this principle?
Star ting Point Atomic Structure
collective intelligence
bbc.co.uk/science
What is Quantum Physics?
ASK A QUESTION Quantum physics wikipedia.org/
How do quantum computers work?
Record your curiosity while exploring collective intelligence and give others the possibility of getting into your mind.
thanks for reading
bruno.bergero@outlook.com +39 392 0122005
september 2016