i nd u s t ri a l d es i g n | ux design
personal profile
I am an Argentinian designer. I have always been passionate about design. As soon as I finished my studies in my home country, I decided to face the challenge of studying a Master in Milan. That decision brought with it a new country, a new language and a new way of living.
2016
PERSONAL JOURNEY influences and events
First Milanese Design exhibition SERVICE DESIGN COMMUNICATION DESIGN
I try to live an aesthetic life, iterating among books, nature, cooking and art, and trying to get new experiences all the time. I love reading and travelling. In every travel as well as each book I try to learn as much as I can. I let myself go guided by my curiosity. I like to think that I live in a continuous and endless path of discovery. Learning from every experience and being able to transfer that knowledge into my design activity is what I enjoy the most.
2015
DESIGN THINKING
Politecnico di Milano: MSc Product Service System Design UX design experience: Globant First paper publication First teching experience 2014
PRODUCT DESIGN
Industrial Design Degree. Cordoba (Argentina) DiMU post-graduate course TOEFL english certificate
2012
Milano, MI Italy
SOCIAL SCIENCES INFLUENCE philosophy. sociology. history.
First Research Experience. UNC Work experience: furniture design
2009
bruno.bergero@outlook.com +39 392 0122005
ART INFLUENCE vanguards studies. contemporary art.
University experience Industrial Design. UNC - Cordoba (Argentina)
2008 ADMINISTRATION economy. management.
High School degree. San Francisco (Argentina)
professional profile
I am an Industrial Designer who puts a strong sense of theoretical and conceptual content into his projects. My design process involves flexible methodologies coming from the Industrial Design and Service Design fields. The user experience is the foundation over which I build my design proposals. At the same time, functional, technological and materials investigation has been a constant in the development of all my product design projects. My communication skills stand because of my ability to transfer concepts, as well as the efficient manipulation of wide range of software tools. In terms of collaborative work, I most often become group-leader given my personality and intensive work level. I had experiences working in academic and professional environments with multidisciplinary and multicultural teams (engineers, architects, and different design backgrounds from different countries). I am in a constant process of specialization and updating. From software to manufacturing techniques, from design trends to sociological phenomena or art, everything come together into my mental processes, and therefore, into my projects.
ACADEMIC BACKGROUND University Degree: Industrial Designer graduated from Facultad de Arquitectura, Urbanismo y Diseño (FAUD) of Universidad Nacional de Córdoba (UNC) – Studies finished in November 2014 GPA (grade point avarage): 9,38 Complete Postgraduate degree: DIMU. Postgraduate Course in Furniture Design from Facultad de Arquitectura, Urbanismo y Diseño (FAUD) of Universidad Nacional de Córdoba (UNC) – 2014 Master in Science in Product Service System Design: PSSD Politecnico di Milano. Student of the first year of the MSc Program in Polimi Design School (from september 2015 present time).
LANGUAGES Spanish: first language
PROFESSIONAL EXPERIENCE Globant Design Center. Training Program in Digital Products. Guided Internship of UX and UI Design lead by Globant Proffesional in a multidisciplinary environment (May-October 2015) Freelance UI-UX Design. design of user experiences and mobile interfaces working in multidisciplinary teams. Teaching Experience. member of the Industrial Design IV Department at Facultad de Arquitectura Urbanismo y Diseño of UNC (2015) Furniture Design. development of a furniture line for PH Srl. from Cañada de Gomez (Santa Fe, Argentina - 2014). Freelance graphic designer. experiences in flyers design and business stationery (2013 - at present) Furniture Design to order. configuration of modular furniture for specific spaces (2012 at present)
English: TOEFL iBT (calification: 99 - November 2014)
CONFERENCES - ARTICLES Italian: B1 level student at Politecnico di Milano - 2015 Portuguese: three year of studies in Instituto Pablo VI
Conference in charge: “Una Experiencia Académica” (An Academic Experience). Lecture aimed at Proffesors and Student from the First Level of the degree in Industrial Design of FAUD UNC (June 5, 2015) Articles published: periodical collaboration with an Argentinian Magazine for the industrial sector. I provide articles about the design scenario in the country and about events happening abroad.
go to my linked in
RESEARCH EXPERIENCE Investigation Project: Articulaciones Curriculares en las Materias Troncales de la Carrera de Diseño Industrial de la Universidad Nacional de Córdoba: member of a research team from CIDIC (Centro de Investigación de Diseño Industrial Córdoba) in the period 2012/2013.
design portfolio
SKILLS SET
CONTENT industrial design
sketching 3D modelling communication
01.
02.
03.
HIDRA
EVA
U+
organic street repair
acquatic training and rehabilitation
coffe table. working station
04.
05.
CHARLIE
PERCH
furniture design
waiting modular stool
06.
07.
MARKET LIST
TENSES
icon based lists
verbs learning platform
model-making video editing
SolidWorks 3ds Max (+V-ray) Rinhoceros (+ T-Splines)
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Adobe Photoshop Adobe Illustrator Adobe InDesign
Adobe After Effects
industrial design
01. HIDRA CONCEP T organic street repair industrial design III - faud unc collaborative project - 2012
This vehicle is the result of a conceptual and experimental project that aimed to find new alternatives for the problem of country-roads maintenance. We developed a method that involves non-Newtonian fluids to improve the transit of the roads. From an environmental perspective, this method is extremely sustainable, given that it solves efficiently a real problem with totally environment-assimilable materials. This principle has been applied into different product scales for different purposes.
industrial design
RESEARCH TIME REFRAMING FOR ROAD UNSAFETY
design opportunities
PEOPLE
problem factors
ARGENTINA
VEHICLES
traffic
UNSAFETY
PAST
INMEDIATE PAST
Growing in the number of cars
Driving unconsciousness
Disrespectful culture regarding transit laws
Driving under alcohol/drugs effects
Lack of control policies
Infrastructure without proper maintenance
GLOBAL SYSTEM
FRAMING
To reframe ROAD UNSAFETY in Argentina, I stablish the analogy between the traffic system with the language. This allowed me to make the connections between the elements involved into the complexity of the problem.
QUANTITIVE ETHNOGRAPHIC RESEARCH
High avarege age of the country’s fleet
ROAD ACCIDENT
INMEDIATE FUTURE Emergency services arrive to the place
Burocratic situation for actors involved
1 of every 100 actors involved died and 10 get serious injuries
Urban epidemic
Stressful situation for actors involved
External distractions Outdated safety equipment in vehicles
SCENARIOS
I developed a set of scenarios to contrast the problem in different regions of the world as also in different periods in Argentina to understand tendency patterns.
JOURNEY MAP (reinterpretation)
FUTURE
I used a temporal matrix to understand the timing of an accident as well as its causes and consequences in different levels. This allowed me to understand different moment of intervention for a design solution.
Third cause of mortality projected to 2020 Enormous amount of money spent by the state to take care of
industrial design
INTERVENTION FIELDS After the first research and reframing stage I arrived to three different fields of design implication:
Traffic system Vehicles Attention services
Research showed that the lack of maintenance of
roads
and its
general condition was one of the key factors of accidents.
HOW TO IMPROVE THE TRANSITABILITY OF THE ROADS CONCEPT DEVELOPMENT The strategy was to generate concepts from different time scenarios, from 2020 till 2050, ranging from organic street repair, road printing and growing structures injection.
industrial design
CONCEPT
CONCEPT VERIFICATION We made a series of test at different scales in order to define the functionality of the concept and to experiment with different proportions for the preparation of the fluid.
An innovative method that uses non-Newtonian fluids to improve the transitability of roads. We discover that this kind of fluid behaves like a solid when a sudden force is applied on its surface. From this observation, we developed a method of covering holes in the roads as a temporary solution. This is a completely organic compound that will eventually be assimilated by the environment.
check the tests
OR G A N I C S TR EET REPA I R
A non-Newtonian fluid is a fluid with properties that differ in any way from those of Newtonian fluids. Most commonly, the viscosity (the measure of a fluid's ability to resist gradual deformation by shear or tensile stresses) of non-Newtonian fluids is dependent on shear rate or shear rate history.
industrial design
HIDRA CONCEPT This vehicle can transport greats amounts of fluid to everywhere it is needed. It is composed by a front open cabin and a volumetric back compartment. Inside this compartment, mechanisms maintain the fluid moving to avoid sedimentation. The application is completed with a bio-degradable textile that acts as a container of the liquid.
industrial design
APPLICATION METHOD
The application process consists of four stages which involve positioning, isolation, filling and covering. All these actions are carried out by a human operator, also in charge of driving the vehicle.
VOLVO IMAGE The image of VOLVO has been used to give identity to the project. This brand has a strong presence in the heavy-machinery segment. Volvo also has a series of design parameters that we tried to incorporate to the project: innovative concepts for new products and sustainability of the processes.
learn more about the project
industrial design
02. EVA aquatic training and rehabilitation industrial design IV - faud unc collaborative project - 2013/2014
Developed during the Final Industrial Design Project, this work is based on the theme of aquatic training and rehabilitation equipment under the premise of taking advantage of the psychical properties of the water. Previously, these kinds of objects were copies of traditional gym training. ev채 proposes a reinterpretation of the functional principles of these objects to maximize the effectiveness and improving the experience of aquatic training.
industrial design
RESEARCH
WATER as
THERAPEUTICAL / TRAINING ENVIRONMENT
investigation about
hydrothepary/aquagym
FRAMING: re-thinking the integral experience new ways of interaction with the aquatic environment [not just swimming]
new physical activities
general wellbeing
different approach to water activities
autonomous trainning activity new kind of USER/new FUNCTIONAL DEMMANDS
THEORICAL INVESTIGATION
From the beginning we encourage ourselves into a theoretical investigation about medical, physiological and environmental aspects of the aquagym and hydrotherapy.
QUANTITIVE ETHNOGRAPHIC RESEARCH
HOW TO USE WATER PROPERTIES
UNDERSTAND THE PROPERTIES OF THE ACQUATIC ENVIRONMENT
new objectual languages enough replicas of traditional training element
HOW TO FIT NEW USERS NEEDS
industrial design
PHYSICAL HYPOTHESIS
aquatic environment resistance surface
on cti
The name evä refers to the finish word for fin, but also to allude to the main material of these set of objects: EVA. Three lines of products were developed, each of them with specific users and functions in mind: a line for aquagy (evä gym line), a line for swimming (evä swim line) and a rehab line (evä therapie line).
vo gh rte pr x esu
re
su
e rc
fo l
lo vo w p rte re x su
d ar
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rw
fo nta
fro
turbulence.
hi
To take advantage of the physical properties of the aquatic environment, a new multi-layer material was developed. This material combines rigid and flexible materials to confront the different forces that act in water. The intensity of the training is achieved with resistance surfaces. The continuous shape and the combination of material maximize the strength of the training. The user can manage this intensity according to the speed of the movements.
EVA
Moldeo + cost ura
powered by flexibility
Tal e 1
moldeo tricapa + costura
Tal e 1
Tal e 2
Tal e 2 moldeo
MATERIAL INNOVATION
Ta le 1
icap a
Ta le 2
mol deo tr
Costura
EVA etilvinil acetato
PVC
policroruro de vinilo
1A corte de piezas corte por troquel. EVA
1A corte de piezas corte por troquel. PVC
2 preparación piezas necesarias
MANUFACTURE
compression moulding las tres piezas que conforman el material tri-capa se someten a presión y temperatura para su conformado definitivo dentro de una matriz macho-hembra
3 adhesión
unión con pegamento PVC
4 moldeo
matriz de moldeo
5 terminación
rotulación y ensamblado
Those three lines involves fourteen objects, including six gym line products, five swim line products and three therapie line products. In all these objects there is a morphological and technological coherence that allows them to be read as part of the same system.
industrial design
GYM LINE
watch these products in action
industrial design
SWIM LINE
watch these products in action
industrial design
SWIM LINE
watch these products in action
industrial design
03. U+ coffee table + working station Formabilio Contest - Digital Wood collaborative project - june 2015
The main idea was to propose an object that improves the experience of using technological devices during charging, and working. U+ is a multifunctional piece of furniture which can work either as a console, ottoman, coffee table, magazines rack, or even as a work station. This line is presented in two heights to adapt to different users and functions.
industrial design
CONCEPT Each object is composed by two elements. On one side, there is a tubular steel structure linked with steel sticks. The sticks determine planes and also can function as magazine racks. On the other side, there is a wooden piece. It has a very essential form with certain detail such as grooves (for cable management) and a bas-relief (for accessory objects during the workstation use).
PRODUCT ARCHITECTURE Each object is composed by two elements. On one side, there is a tubular steel structure linked with steel sticks. The sticks determine planes and also can function as magazine racks. On the other side, there is a wooden piece. It has a very essential form with certain detail such as grooves (for cable management) and a bas-relief (for accessory objects during the workstation use).
industrial design
04. CHARLIE furniture line Formabilio Contest - Special Guest april 2015
CHARLIE is a group of objects composed by different kind of consoles and coat racks. These objects are inspired by Charlie Chaplin. From this character, I have taken some key features such as the shape language, the materials selection criteria and the colors.
industrial design
SHAPE SYNTHESIS The main reminiscence to Chaplin can be found in the legs of these pieces of furniture, which evoke the classical Chaplin’s stand, with their feet open.
industrial design
05. PERCH sitting solution for queuing time Innovation Studio. PSSD. Politecnico di MIlano collaborative project - October 2015/January 2016
Perch is a modular and portable one-leg stool intended for users who want to rest during their queuing time. It is composed by four modules built in wood and standard joint-pieces of copper.
industrial design
CONCEPT The strategy is to create a small piece of furniture, something that you can carry with you when you go out. Why has furniture always been thought as an object to remain in a certain place? We are trying to provide the user with a piece of furniture to really appropriate of the city‌ A piece of furniture that you can give as a gift: funny, beautiful, useful and unpretentious. Something that you can carry with you wherever you go, and has a place to be in the house. A travel companion to face the city in those days that you know are going to be tough.
USER The city has become a hostile environment. People move in hurry no matter where they are heading, but this user is the kind of person that also enjoys a moment of complete quietness, whereas in the calm environment of a park or in the most crowded corner of the city. Living in a modern city implies some activities that almost everyone do. Most of our daily outdoor living elapses waiting: for the train or the metro, queuing to enter into a bank or a museum. Of course, these situations are also lived inside: waiting for something to happen seems an unpleasant constant in our days. What if we could make this waiting a bit more comfortable?
industrial design
The main manufacturing process for these pieces is turning in the lathe machine, obtaining simple shapes of cylindrical wood with few changes in its transversal section. The wood used is oak given its strength and hardness. Once the three different wood pieces have been obtained, they are combined with standard pieces of copper (originally intended for gas plumbing). The product incorporates also a small bag for carrying purposes made in high resistant textile.
C
B DETAIL C SCALE 1 : 2 240
From a very early stage in the development of one-leg stool, models became an essential aspect of the design process. Inexpensive and quick prototypes to verify functionality and proportions, as well as functioning logics; more elaborate models to communicate details or even production verifications. Every prototype meant a step forward, learning and translating the new knowledge into the next proposition until the most elemental functionality was achieved.
TECHNICAL ASPECTS
Ă˜ 30
PROTOTYPING
Ă˜ 24
DETAIL B SCALE 1 : 2
industrial design
PERCH The name Perch refers to the place where birds stand to rest. It is a metaphor of our intended user: a person who may need moments of rest while traveling. Even the shape of the object communicate this metaphor.
00 carrying bag
01
unfolding
02 leg assambling
03 seat assambling
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05. MARKET LIST concept + UX / UI design freelance project june 2015
Market List is an app that allows users to quickly organize the things they need to buy in their next grocery shopping. Whenever the user discovers a missing product, he or she taps on the icon that represents the article. The lists can include reminders, alarms, directions and notes.
ui
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CONCEPT Making lists seems to be an unsolved issue. There is still not a definitive assistant for this tedious activity. Market Lists makes the process of creating grocery lists friendlier, by allowing you to choose from existing items instead of typing each article. You can also create or personalized your own icons.
PROTOTYPING
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USER INTERFASE BUSINESS STRATEGY This platform has the potential to adapt to the requirements of different supermarket chains. This way, clients may be able to generate shopping lists and send them to the supermarkets for preparation. After that, clients would be able to take the products away, reducing shopping times and lightening the transit in the supermarket.
load list
new list
items selection
feedback
check-list
ui
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COLOR PALETTE
TYPOGRAPHY
quadranta
abcdefghijklmn単opqrstuvwxyz 0123456789
helvetica thin
abcdefghijklmn単opqrstuvwxyz 0123456789
hygiene
food and drinks
fruits and vegetables
GRAPHIC IDENTITY
Icons extracted from Flaticon. Licensed by Creative Commons (CC BY 3.0)
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05. TENSES concept + UX / UI design freelance project june 2015
If you don´t study another language, you miss a big part of the world. To learn a new language has become an essential need in a world with fewer frontiers every day. There are no doubts; some of the most difficult contents when you try to learn a new language are the different verbs tenses. In some languages, more tenses are more used than in others. Irregular verbs may become a headache for students.
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CONCEPT TENSES was borne thanks to a personal need. While studying a new language, the access to the information about verbs tenses is not always easy and in many occasions, it is not complete. The idea was to provide the user with the full information about verbs in their different time forms in an accessible format.
RESEARCH The research efforts were focused in finding the right information for different languages, understanding how educational services work and creating a flow that improves user experience.
QUANTITIVE ETHNOGRAPHIC RESEARCH BENCHMARKETING TECHNICAL FEASABILITY CONTENT AVAILABILITY
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USER INTERFASE home
log in
set up
search
explore
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GRAPHIC IDENTITY COLOR PALETTE #436A89 #6D5B7C #C06C84 #A3A3A3 #F7B093 #355C7C
TYPOGRAPHY
TECHNICAL ASPECTS Through some field research, I realized that all the information regarding tenses is available online, so it is possible to develop a multi-platform system for tenses consultation into the most popular languages. Thus, students of English, Spanish, Italian, Portuguese, German, Chinese, Japanese, Arabic and many other tongues would be able to reach decentralized data bases trough a unique multi-device tool: web site + mobile app.
HELVETICA NEUE helvetica neue HELVETICA 53-EXTENDED helvetica 53-extended
ICONS
project still on prototyping stage
thanks for reading
bruno.bergero@outlook.com +39 392 0122005
april 2016