201106 newsletter eng

Expo 2012 Yeosu Korea June 2011

http://eng.expo2012.or.kr

365 Days to Go before the International Exposition Yeosu Korea 2012 Organizing Committee Selects 13 Best Cases for OCBPA International Review Committee Meets to Create the Yeosu Declaration: The Promise of EXPO 2012 Yeosu Korea for Ecologically Sound Development and Preservation of the Ocean and Coast Selection of 2nd and 3rd Year Pilot Projects Completed for the Yeosu Project, the First International Cooperation Program in World Exposition

The Organizing Committee for Expo 2012 Yeosu Korea Tel: +82-1577-2012 / +82-2-740-4500 75 Yulgokno Jongno-gu Seoul 110-793, Korea Website: www.expo2012.or.kr E-mail: info@expo2012.or.kr

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365 Days to Go before the International Exposition Yeosu Korea 2012 Less than a year remains before the opening of the International Exposition Yeosu Korea 2012. On May 12, next year, the Expo, the second international exposition to be held in Korea, following the first one in Daejeon, will kick off throughout the New Port Area in Yeosu, South Jeolla Province.

The International Exposition is one of the biggest global events along with the Olympic Games and the FIFA World Cup.

The Theme Pavilion designed to exhibit the Expo’s theme of “The Living Ocean and Coast” will feature animation videos and performances describing an impressive scene in which the rare marine mammal dugong and a human boy meet. The Sub-theme Pavilions consist of the Marine Life Pavilion, the Climate and Environment Pavilion, the Marine Industry and Technology Pavilion, and the Marine Civilization and Marine

Korea Pavilion Exhibition The up-coming Expo will be joined by more than 100 countries around the world to showcase their scientific and cultural achievements. The world event will also attract more than 8 million visitors from home and abroad. Unlike the Olympic Games and the World Cup that only last two weeks to a month, the World Expo continues for three months. As such, the Expo will feature a host of events and provide an abundant variety of colorful attractions.

All for the ocean and the coast The theme of the Expo is “The Living Ocean and Coast.” Exhibition facilities consist of pavilions organized by the host country Korea, including the Theme Pavilion, Sub-theme Pavilions and the Korea Pavilion; those organized by participants, such as International Pavilion, International Organizations Pavilion, Corporate Pavilion, and Local Government Pavilion; and special facilities, such as performance stages and halls providing participants with on-site experiences.

City Pavilion. Such Pavilions are set up based on three sub-themes: “Coastal Development and Preservation”; “New Resources Technology”; and “Creative Maritime Activities.” The Sub-theme Pavilions surround the Big-O, a centerpiece of the Yeosu Expo, to allow exhibition goers to experience the Expo’s theme all over the Expo site.

The Korea Pavilion stresses the host country’s marine vision and role in forging a way forward for the more prosperous future and symbolizes Korea’s green growth drive. So the Korea Pavilion will continue to operate even after the closure of the Expo to continue to spread the Yeosu Expo’s message.

The International Pavilion, the largest of all Expo facilities, will be the area in which more than 100 countries will plan and hold their exhibitions. The pavilion, made up of individual and joint pavilions, will be grouped into ocean clusters, namely, Atlantic, Pacific, and Indian Oceans to emphasize the unity and co-existence of five oceans.

The facility employed design features that

are reminiscent of small islands amid a sea fog and waves and used cutting-edge building materials to highlight the image of an archipelago in the southern coast of Korea.

The Marine Life Pavilion, a sub-theme pavilion for Marine Arts, is Korea’s largest aquarium that offers a glance of the ecosystems of the five oceans. The facility’s total area is 16,400 square meters and its water tank contains 6,030 tons of water.

Consisting of three sections – the Aqua Museum, Coastal Life, and Marine Life the 21st century aquarium will reproduce marine ecosystems by utilizing IT and ubiquitous technology. In particular, the aquarium will showcase rare species on the verge of extinction, such as the Beluga whale, Baikal seal, and sea dragon.

In addition to such key pavilions, the Expo will set up facilities, such as the International Organizations Pavilion, the Corporate Pavilion, and the Local Government Pavilion, to encourage the participation of diverse entities from home and abroad and individuals from the private and public sectors.

This is to promote one of the Expo’s principles of participation and the establishment of networks.

Thematic Facilities of Yeosu Expo: The Big-O, EDG and Sky Tower The focal point of the World Exposition in Paris in 1889 was the Eiffel Tower and that of the 1893 Chicago Columbian Exposition was the Ferris wheel. The Hanbit Tower of 1993 Taejeon Expo was modeled after C h e o m s e o n g d a e, o n e o f t h e o l d e s t astronomical observatories made during Korea’s ancient kingdom Shilla. The architecture gave awe, joy and hope to exhibition goers at the time.

What will be the icons of the Yeosu Expo, then The Organizing Committee for Expo 2012 Yeosu Korea has presented the Big-O, the Expo Digital Gallery, and the Sky Tower.

These theme-oriented facilities effectively represent the Expo’s concepts of “cultural experience,” “ubiquitousness,” and “ecofriendliness.”

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friendliness, that also serves the function of observation tower. Its exterior will be redesigned as a pipe organ that plays tunes, such as boat horn and Arirang. Visitors can play the organ using their smartphones.

Inside the facility, Bangudae Petroglyphs, a 10-meter engraved rock made during the Stone Age, will be screened to show the life of prehistoric Koreans. Visitors can also drink desalinated water and go up to an observation deck on the top to get a glance of downtown Yeosu and Odong Island.

Big-o

The Big-O, a fantasy world on water The Big-O, where “O” stands for the ocean, is an ace in the hole. It is an on-the-sea exhibition space that extends the breakwaters to the land. The open sea space will serve as a cultural venue for large-scale performances and events. It consists of three zones, the Eco Zone, Culture Zone and Water Zone, to allow participants to experience marine culture. A floating stage, fountains, and the O-structure will be built on the water. Yeony Bridge and Suny Bridge that connect break waters with the land will also be constructed.

The Night Multi-Media Show will feature laser beams, lights, 3D images, fireworks, and fountains. The floating stage will sink 20 centimeters underwater and rise up again whilst giving a visual effects show that seems to be taking place on the water itself.

Concerts featuring star artists from home and abroad will be held on this stage more than twice a month and dancing shows joined by famous DJs and dancing singers will also be performed every weekend.

The walls and the ceiling will be covered in LED screens that portray images and lights to create images of the sea. The EDG will utilize information technology to allow people to communicate with the sea. More than anything, visitors can use their smartphones and the Internet to create images on their own. If they send a message to a swimming whale on the screen using their smartphone or computer, the virtual whale grows in proportion to the number of messages and can be called by shouting together in a certain place.

Abandoned silos turned into the Sky Tower Abandoned cement storages will be renovated into another landmark, the Sky Tower. 55-meter cement silos remained abandoned on the Expo site and were poised to be torn down. But the Organizing Committee for Expo 2012 Yeosu Korea redesigned the structure and created a symbol of eco-

3,800 cultural and art events on offer Expo 2012 Yeosu Korea will run for 93 days and hold a combined 3,800 cultural performances and events that visitors can enjoy, feel, think and participate in. Multipurpose Hall with 1,000 seats, Floating stage and Open Theater are being built.

The floating stage inside the Big-O will measure 48 meters in length and 30 meters in width. It sinks 20 cms underwater to generate dramatic effects. It can seat 3,000 people and accommodate an additional 10,000 people standing.

In particular, the Night Multi-Media Show and the World Ocean Performances and night DJ shows performed against the background of the Big-O will give visitors joy and leave them with unforgettable memories.

Diverse and fascinating large-scale events will also be carried out. They include massive parades and concerts featuring famous Koran and foreign stars. Official Participants of the Expo will designate a date as their

The EDG, a digital gallery made by visitors The second icon is the Expo Digital Gallery (EDG). An era of information, speed and communication has come and more than 10 million Koreans use smartphones.

To reflect this change of the times, the Yeosu Expo is seeking to become a “ubiquitous exposition.” The EDG, a kind of electronic gallery, will be set up on a 415m-long and 30m-wide avenue between the Expo site and Yeosu station.

New media show

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National Day and showcase their representative performance. Besides cultural performances by participating countries, diverse on-line and off-line participation programs, international marine festivals, performances by local governments, and marine film festivals will be prepared.

Site construction to be completed within this year As of May 10, 52 percent of the Expo facilities have been completed.

The construction of all pavilions and other facilities and structures will soon be completed. The implementation plan for the content displays in all of the pavilions, excluding the International Pavilion, has been finalized in May this year and the production and installation work began soon afterwards. The Organizing Committee plans to run trial operations of the Expo site from March next year to ensure that all operations will run smoothly during the official event.

Attracting participants is progressing smoothly. As of May 9, 95 percent of the goal was achieved with 95 out of 100 counties having confirmed their participation, and participating countries are evenly distributed across each continent. The Yeosu Expo is attracting participants faster than previous expositions. Eight international organizations have notified the Organizing Committee of their official intent to participate and seven Korean conglomerates, such as Samsung, Hyundai Motor Company, SK, LG, Lotte, POSCO, and GS, have confirmed their participation.

Organizing Committee Chairman Kang Dong-suk said, “All preparation is progressing smoothly. We are aiming at being ready by April 2012 and software preparations like content to be displayed and cultural and art performances will end by February next year.”

The Organizing Committee will move its headquarters in late June for its staff members to begin work in offices inside the Expo site on July 1. This reflects the will of the Chairman and the staff to meet the needs of local people and workers and to closely cooperate with local communities.

Secretary General of the Organizing Committee Kim Keun-soo said, “We will designate accommodation facilities,

restaurants, and shopping outlets to enhance the services. On exhibitions and performances, we will set up a comprehensive supervision team for exhibition and cultural events, and an advisory group for marine and fisheries to help visitors directly experience the ocean.”

The Organizing Committee also focuses on publicity. It is conducting customized and targeted promotional campaigns catering to each region and using both on-line and off-line methods. More permanent promotional facilities will be installed in major places in Seoul and its vicinities. Overseas tourism agencies, cultural centers, and branch offices of the Korea Tourism Organization will be utilized to promote the Yeosu Expo.

Related infrastructure will be prepared before the opening of the Expo. The opening of the entire 118-kilometer section of the Wanju-Suncheon expressway on April 29 rendered the Expo site more accessible to visitors from the Chungcheon provinces and North Jeolla Province, and shortened travel time by an hour. As the Iksan-Suncheon double-track train service is expected to open in September, the high-speed KTX train will run the Yongsan-Yeosu route to help Seoulites reach Yeosu in three hours.

Yeosu’s new railway station that began operating late last year is within walking distance of the Expo site.

In addition, the Yi Sun-shin Grand Bridge that directly connects Gwangyang to Yeosu, the Mokpo-Gwangyang Expressway and a driveway between Suncheon and Yeosu will open before the Expo. International and domestic air routes to Yeosu will operate on a temporary basis. Also underway are efforts to attract cruise ships traveling to China and Japan and beginning the operation of WIG ships between Jeju and Yeosu.

The Organizing Committee is also devising detailed plans for accommodations. Apart from the construction of hotels and other lodging facilities with more than 2,000 rooms, it has selected existing accommodations as “Expo-designated” establishments and supported them to improve their facilities.

It also plans to use additional accommodation facilities, such as camping parks and college dormitories. Lodging facilities that offer special experiences, such as temples and farmhouses, will also be mobilized. Moreover, in cooperation with the YMCA, Saemaeul

women’s societies, and other civil organizations, homestay programs will be promoted.

Ji Heui-jin, the Director General for Service and Operation, said, “If transportation systems and infrastructure are developed thanks to the Expo, Yeosu and the country’s southern coast will emerge as tourist a t t r a c t i o n s.”

Organizing Committee Selects 13 Best Cases for OCBPA Thirteen globally renowned research institutes and companies have been selected by the Organizing Committee for Expo 2012 Yeosu Korea to display their outstanding maritime technologies and policies at the Ocean & Coast Best Practice Area (OCBPA) of the Yeosu Expo.

The OCBPA—modeled after the Urban Practice Area of Expo 2010 Shanghai-will feature the state-of-the-art technologies and proven best practices in maritime and ocean-related areas that have the potential to address global marine-related challenges.

The International Selection Committee (ISC) chose the 13 best cases at the fourth round of the ISC meeting held on May 13 in Seoul. Secretary General of the Organizing Committee Kim Keun-soo, Secretary General o f t h e B I E Vi c e n t e L o s c e r t a l e s, a n d six other related officials from major maritime organizations attended the meeting.

The ISC is made up of 17 leading experts from marine-related organizations and government agencies.

The following best cases will be featured at the OCPBA: - Global Ocean Observing System (IOC) - Hydrothermal Vent, Autonomous Underwater Vehicle, Remotely Operated Vessel, Unmanned Underwater Vehicle (JAMSTEC)

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- Census of Marine Life (Census of Marine Life) - Partnership for Observation of the Global Ocean (POGO) - LNG-FPSO (Samsung Heavy Industries) - Desalination Plant (Doosan Heavy Industries) - Shihwa Lake Tidal Power Plant (K-Water) - Natural Gas Development using CCS technology (Norway Statoil) - World’s Largest Cruise Ship (STX Europe, RCCL) - Regional ICM (NOWPAP, YSLME) - Marine Protected Area (Charles Darwin Foundation) - Aquarium and Museum (Nausicaa) - Black Sea Box Education Kit (Commission on the Protection of the Black Sea Against Pollution)

lectures and debate in a space that encourages free communication.

International Review Committee Meets to Create the Yeosu Declaration: The Promise of Expo 2012 Yeosu Korea for Ecologically Sound Development and Preservation of the Ocean and Coast

The institutes and companies chosen for the OCBPA stand out in their attempts to provide solutions to climate change and global warming, the main culprits of rising seawater temperatures, while offering ways for sustainable maritime development.

“The best cases were selected through heated debate,” said Kim Keun-soo, Secretary General of the Organizing Committee, adding, “We expect that those cases will satisfy the intellectual curiosity of visitors, while at the same time, providing a new paradigm in approaching maritime and ocean-related affairs.”

International Review Committee Meeting for the Yeosu Declaration

On May 11, the Organizing Committee for Expo 2012 Yeosu Korea hosted a review meeting at Hotel Lotte in Seoul to prepare a draft for the Yeosu Declaration jointly w i t h t h e Ko r e a O c e a n R e s e a r c h & Development Institute.

in Korean by the Domestic Drafting and Review Committee last year.

Successful preparation of the Yeosu Declaration is anticipated as a result of the discussions involving domestic and international experts At the meeting, 16 members of the Review Committee including the BIE Secretary General Vicente G. Loscertales and Assistant Director General Arni. M. Mathiesen of the FAO engaged in lengthy and in-depth discussions.

The 4th International Selection Committee Meeting

BIE Secretary General Vicente Loscertales said he hopes that the OCBPA will provide a valuable opportunity for visitors to think deeply about diverse maritime issues through

The meeting was organized to discuss opinions from overseas members of the International Drafting and Review Committee on the English version of the draft prepared

In order to facilitate the public's understanding of the Yeosu Declaration and to secure international support, the discussions focused mainly on identifying the measures for adoption of the Declaration and adding contents to highlight the importance of the ocean. They also emphasized the significance of green growth and international cooperation for the preservation of the marine environment.

The International Drafting and Review

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Committee consists of 19 experts from leading international agencies and research organizations in the maritime and oceanic fields including the IOC (Intergovernmental Oceanographic Commission), FAO (Food and Agriculture Organization), IMO (International Maritime Organization), OECD (Organization for Economic Co-operation and Development), PICES (North Pacific Marine Science Organization), and CBD (Convention on Biological Diversity).

The understanding and consensus on the Yeosu Declaration will be further consolidated in the future through a number of maritime and oceanic international organization meetings and symposiums, such as the UN Oceans annual conference and the General Assembly of the IOC in June.

Selection of 2nd and 3rd Year Pilot Projects Completed for the Yeosu Project, the First International Cooperation Program in World Exposition

At the end of April, the Organizing Committee for Expo 2012 Yeosu Korea jointly held a meeting with the Korea International Cooperation Agency (KOICA) to review proposals submitted for the the 2nd and 3rd year pilot project for the Yeosu Project.

The Yeosu Project is an international cooperation program that supports developing countries in their efforts to strengthen their capacities to handle marine environmental challenges. For pilot projects, a total of 10 billion Korean won (approx. USD 10 million) will be allocated for 2009 – 2012.

As a result of a demand survey conducted from February 25 to April 15, 23 proposals were submitted from 8 countries including Sri Lanka, Guatemala, and Mauritania for the 2nd year project. As for the 3rd year project to be carried out in collaboration with international organizations, 16 proposals were submitted from 7 organizations including the IOC and the FAO.

The 2nd and 3rd year pilot projects will be launched in full scale from the second half of this year At the meeting, 5 proposals from 5 countries were selected for the 2nd year project including a proposal submitted by Grenada to study the southern and southeastern coasts of the country.

For the 3rd year project, 6 proposals from 6 international organizations were selected including the implementation of measures

to handle coastal erosion and rising sea levels in the waters of Eastern Asia proposed by the UNEP-COBSEA. Implementation of the selected proposals will commence in earnest in the second half of the year after a deliberation process including preliminary consultations with the beneficiaries and conclusion of memorandum of understandings.

So far, 5 training programs for the 1st year project have been completed and 7 R&D projects are currently being implemented.

In Brief 96 Countries and 8 international organizations have confirmed their participation As of May 26, 2011 a total of 96 countries and 8 international organizations have notified of their intent to participate in the International Exposition Yeosu Korea 2012.

Among the recently joined are the Sultanate of Oman, the Kingdom of Norway and the Republic of Angola.

‘Stories told by the Sea,’ the campaign song of the International Exposition Yeosu Korea 2012 enjoys great popularity The campaign song of the International Exposition Yeosu Korea 2012 has attracted the attention of the public since it was first sung by ‘IU,’ a Korean idol who currently enjoys the top popularity in Korea.

The song “Stories told by the Sea” is beloved by the public, thanks to IU’s striking voice, its sweet melody and simple sentimental lyrics. It is also expected that IU, a Yeosu Expo honorary ambassador, and her campaign song will attract teenagers to the Yeosu Expo.

The song can be downloaded for free from the Expo 2012 Organizing Committee’s website (http://eng.expo2012.or.kr/).

Organizing Committee for Expo 2012 Yeosu Korea to relocate to Yeosu by July

Field Trip to the National Fisheries Research and Development Institute, first-year pilot project training program for the Yeosu Project

The Organizing Committee for Expo 2012 Yeosu Korea has started full preparations for the success of the Yeosu Expo.

The staff plans to complete its relocation to

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Yeosu by July 1, 2011 in order to add further momentum to the preparations.

All 250 Organizing Committee staff members will be moved to Yeosu between June 22~28 to better focus on preparing for the Expo from July 1 on the Expo site.

KBS appointed as the official broadcaster for Expo 2012 Yeosu Korea To publicize the International Exposition Ye o s u Ko r e a 2 0 1 2 , t h e O r g a n i z i n g Committee for Expo 2012 Yeosu Korea has granted the Korean Broadcasting System (KBS) the rights to be the official broadcaster of the Yeosu Expo. KBS will broadcast globally the opening and closing ceremonies, a variety of performances and events as well as the celebrations held on the national days designated for respective participating countries.

Expo Preview Sky Tower

competition one winner was finally selected.

Preliminary and detailed designs of the Sky Tower were then finalized and it is under construction as of June 2011.

transform the silos from a culturally lowvalued heritage from the industrial era into a useful structure embodying the Expo theme of “The Living Ocean and Coast.”

The concept of the winning design centers around the notion of sound waves expressing the festive mood of the port city of Yeosu.

The exterior of the structure will be renovated with a fully functioning pipe organ grafted onto it. The interiors of each silo will feature special attractions.

As a model case of green growth which should be pursued for the well-being of our offspring, it deserves to become a monument in the history of expos.

The remodeling of the silo into the Sky Tower stresses the versatility and safety of the structure, while keeping the essential layout of the interior and form of the exterior.

Taking into account that the Sky Tower will be continually used long after the Expo is closed, an observation deck will be built that will span the entire rooftop of the twin silos. Here, visitors will be offered a panoramic view of the Expo site, downtown Yeosu and the nearby Odong Island. Observation deck could be accessed either by walking up stairways or riding in elevators that will be built along the exterior.

The exterior of the Sky Tower will feature a fully functioning pipe organ, the shape of which will resemble a harp and symbolize the undulating waves of the sea. The organ will actually be able to produce melodies and even the loud sound of a boat horn. And as an additional surprise, visitors will be able to play the organ using their smartphones.

Sky Tower will become one of the iconic structures of the International Exposition Yeosu Korea 2012, where visitors will have a variety of memorable experiences.

Aerial View

The Sky Tower for the International Exposition Yeosu Korea 2012 will be built around a twin pair of abandoned cement storage silos as a symbol for eco-friendly green growth by renovating them into an artistic landmark embodying both esthetics and functionality.

For the Sky Tower renovation project, design proposals were openly invited in the “Silo Recycling International Competition for the Yeosu Expo” that drew 49 submissions from 7 countries. In a two-phase process, the five best designs were first selected and then after a lengthy and discriminating

On the interior wall of one of the two silos, images of prehistoric petroglyphs found on the Korean peninsula will be projected using a DID (Digital Information Display) monitor. Also displayed will be a specially produced presentation with narrations showing how Koreans fished on the sea during prehistoric times. The interior of the other silo will feature a specially built desalination and water purification system that will demonstrate how the technology can be used in the future to counteract expected water shortages resulting from a combination of climate change and increased global demand. Visitors will be able to sample the water purified by the system.

This Sky Tower project will dramatically

Images of the Interior of the Sky Tower

FAQ Guide to Concluding a Participation Contract for the International Exposition Yeosu Korea 2012 A. Overview • Official Participants (countries and international organizations) wishing to participate in the Exhibition must sign a Participation Contract (please see Special Regulation No. 2).

B. Objective • The Participant and the Organizing Committee for Expo 2012 Yeosu Korea must conclude a Participation Contract prior to November 1st, 2011 (date for allocating the exhibition space).

• Contents of the Contract 01 General Provisions, 02 Details of the Participant’s Exhibit, 03 Details of the Participant’s Commercial Activities, 04 Benefits Granted to the Participants, 05 Entry into Force and Ancillary Documents * The Participation Contract of the International Exposition Yeosu Korea 2012 was approved by the BIE in Dec. 2008. * Consultation for exhibition space allocation space should be completed before concluding the Participation Contract.

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Participation Procedure for EXPO 2012 Yeosu Korea 01 Notification of participation 02 Appointment of the Commissioner of the Section 03 Submission of application forms (Application for Exhibition Space, Theme Statement) 04 Consultation for allocation of exhibition space 05 Conclusion of the Participation Contract

C. Plan for the Participation Contract • The Participant and the Organizing Committee will finalize the Contract and the contents of the ancillary documents after consultation.

• In principle, signing of the Participation Contract is carried out through an exchange of copies of the Contract between the Participant and the Organizing Committee typically by using international courier services (Fedex, DHL, UPS, etc.).

- The contract will be prepared both in Korean and English in duplicate, with each party keeping a copy of each version.

Ancillary Documents 01 Exhibition Space Allocation (type, location, size & attendant facilities) - Attachment: Floor plan of the International Pavilion 02 Theme Statement 03 Commercial Activities* (details of the location, type, etc.)

04 Financial Support** (details of the classification, terms, etc.) * Only applicable to those intending to engage in any type of commercial activity ** Only applicable to those who are eligible and opting in

D. Conclusion of the Participation Contract • The Participation Contract must first be signed by both the Commissioner of the Section and the Chairman of the Organizing Committee for the International Exposition Yeosu Korea 2012 and then authorized by the Commissioner of the Exhibition, representing the Government of the Republic of Korea.

- The contract shall enter into force as soon as it is authorized by the Commissioner of the Exhibition.

• A copy of the concluded Contract must be forwarded to the Bureau International des Expositions (BIE) by the Organizing Committee.

TABLE. Procedures for preparing and concluding a Participation Contract 01 Preparation of the Participation Contract (April 11, 2011 ~ )

02 Finalization of the contents of the ancillary documents after consultation

03 Signing & Authorization of the Participation Contract - Signing by the Commissioner of the Section - Signing by the Chairman of the Organizing Committee for Expo 2012 Yeosu Korea - Authorization by theCommissioner of the Exhibition, Expo 2012 Yeosu Korea

(Put into Force)

04 Provision of Korean and English copies of the Contract for the Participant

Contact Information: Jin-oh Kong Overseas Management Division Organizing Committee for Expo 2012 Yeosu Korea 4F-#75 Yulgokno, Jongno-gu, Seoul, Korea 110-793 tel: 82.2.740.4823 fax: 82.2.740.4789 email: Kongjo05@expo2012.or.kr Jinoh.kong@gmail.com