201107 newsletter eng

Expo 2012 Yeosu Korea July 2011

http://eng.expo2012.or.kr

Australia confirms participation Globe-trotting Expo SNS Supporters Yeosu Expo presented to overseas travel agencies A smoke-free event Fisheries experience zones and ocean forest: unique and innovative

The Organizing Committee for Expo 2012 Yeosu Korea Tel: +82-1577-2012 550-010 #100 Deokchungan-gil, Yeosu, Jeollanam-do, Korea Website: www.expo2012.or.kr E-mail: news4u@expo2012.or.kr

2 July 2011

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Australia confirms participation university students, will launch publicity campaigns for Expo 2012 Yeosu Korea in various parts of the world during their summer holidays.

The Organizing Committee for Expo 2012 Yeosu Korea said the “Expo SNS (Social Networking Service) Supporters” voluntary online publicity group will be funding their activities with money generated from part-time work and project funding. They will be using Yeosu Expo publications to promote the global event.

Australia's Prime Minister Julia Gillard and Korea's President Lee Myung-bak at the summit meeting held in Seoul on April 25 Australia’s Prime Minister Julia Eileen Gillard telephoned President Lee Myung-bak on June 10 to state Australia’s intention to join Expo 2012 Yeosu Korea.

Australia had been considering participation in the Expo given its close relations with Korea and the importance of the Expo as a global gathering but remained undecided due to tightened fiscal measures taken since the new government was inaugurated.

Continued efforts by the Korean government to encourage Australia’s participation in the Expo, including a personal request by President Lee Myung-bak to Australian Prime Minister Gillard at the April summit talks, helped to turn the tide.

procedures to ensure their smooth participation. "We are also making diverse efforts to attract participation of some major countries that have yet to decide to join us," a committee official added.

Globe-trotting Expo SNS Supporters The online publicity forum “Expo SNS Supporters,” initiated by a group of Korean

Kim Bo-mi and three other students from Pusan University of Foreign Studies will be holding their publicity campaign from July 5 to 25 in the United States and targeting port cities, such as Seattle, San Francisco, Los Angeles and New York. Kim and her colleagues were selected on the basis of their “Raising awareness about Expo 2012 Yeosu Korea through a tour of U.S. port cities” proposal, which is one of their university’s global service projects.

Nam Yu-song and nine other students from the University of Seoul will be traveling to seven countries – the United Kingdom, France, Switzerland, the Czech Republic, Austria, Germany, and Italy – from July 5 to August 9. This group of students from South Jeolla Province, but residing in Seoul, has adopted this initiative in the name of giving back to society.

"We expect that Australia’s participation will bring us a step closer to the successful hosting of the Expo given that it is the leader of the Oceania region and a key nation in terms of maritime affairs," said Bae Young-han, Director General for External Cooperation of the Organizing Committee. "We will provide every possible support for Australia in its preparations for the Expo."

Australia became the 98th country to express their intention to participate in Yeosu Expo. The Organizing Committee said some of the countries that have agreed to take part in the Expo are now undertaking internal

Images of diverse activities of the Yeosu Expo Dream Supporters

3 July 2011

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Park Jin-ho and four other students from Sunchon National University will be covering major Chinese cities from June 28 to July 15.

Kim Do-hyuk and two other colleagues from the same university will be traveling across seven countries in Western Europe from June 30 to August 9. Cho Yewon from Andong National University will be raising awareness about Yeosu Expo in New Zealand from July 2 to August 7.

The Organizing Committee took advantage of the KITM to explain in detail its preparation efforts for the Expo, using diverse promotional materials like videos and the Expo's promotion song, recorded by Korean pop singer “IU.”

In Brief Christie Digital Systems USA and Fuji Xerox selected as official Yeosu Expo sponsors The Organizing Committee for Expo 2012 Yeosu Korea signed an agreement with Christie Digital Systems USA, on May 22, for it to become an official sponsor.

Under the agreement, Christie Digital

The Organizing Committee for Expo 2012 Yeosu Korea said it plans to monitor and air in real-time the activities of the student volunteers through social networking service sites, such as Facebook and Twitter, as a means of increasing public support.

While it is typical of the Expo oragnizers to cover the airfares of most voluntary promotional campaigns, what makes this support group of university students unique is that these members are pouring their own savings into the cause.

“Yeosu Expo is the biggest international event taking place currently in Korea, so it will serve as an excellent opportunity to raise global recognition of our country and the Yeosu region,” said Kim from the U.S. tour.

“We hope our efforts will make even the slightest contribution to holding a successful Expo by raising the profile of the event not only at home but also abroad,” she added.

Yeosu Expo presented to overseas travel agencies The Organizing Committee for Expo 2012 Yeosu Korea held a promotion event on June 2 for major travel agencies participating in the 2011 Korea International Travel Mart (KITM).

Three hundred participants attended the KITM, including representatives from overseas travel agencies selling Korea tour packages in Japan, China, Southeast Asia and North America along with local travel agents and media.

Systems will set up its MicroTiles at Incheon International Airport and Gimpo International

Secretary General Kim Keun-soo at KITM 2011

Airport, and Expo videos will be shown through the digital systems.

MicroTiles is the industry’s leading digital

“We’re doing our best to make Yeosu Expo a truly global festival that can be enjoyed by all people worldwide,” said Kim Keun-soo, Secretary General of the Organizing Committee. "To achieve our target of attracting 550,000 foreigners to Yeosu Expo, we will continue our overseas marketing efforts, for example, by holding promotion tours in major cities in Japan, China and Southeast Asia," he added.

cinema projector that allows a screen to be puzzled together Christie MicroTiles

w i t h multiple

computer monitors. Fuji Xerox Korea, another official sponsor, will be providing office equipment and machines.

CJ CGV to promote Yeosu Expo in Chinese theaters The Organizing Committee for Expo 2012

A smoke-free event

Yeosu Korea signed an agreement with CJ CGV, on May 27 in Seoul, to promote the Expo through its theaters in China to attract Chinese tourists to the global event.

The company operates six theaters across

Expo 2012 Yeosu Korea, which will open on May 12 of next year for a three-month period, will be a smoke-free event. The move is in line with the global trend to ban smoking in public spaces and the Organizing Committee’s strong will to hold an environment-friendly festival. The BIE will formally sign an agreement with the World Health Organization (WHO) to designate expositions as smoke-free events. Accordingly, Expo 2012 Yeosu Korea will be the first smoke-free Expo to be operated in compliance with the WHO guidelines.

four Chinese regions, which include

Under the agreement, smoking will be banned from all exhibition pavilions, outdoor performance stages, and pedestrian roads for the duration of the Expo, and tobacco will not be sold inside the Expo site.

World Cup games since the 1984 Los Angeles

Outdoor smoking zones will be set up in wellventilated areas and matches, lighters, and other flammadbles will not be allowed on the Expo site in accordance with WHO guidelines.

issued early 2012 by the Bank of Korea,

Shanghai and Beijing. Given that these theaters are located in major shopping malls and in bustling areas, the Organizing Committee believes the impact of CJ CGV’s publicity will be significant.

Hwadong selected as distributor for Expo souvenir coins Hwadong Company Ltd. was selected as the official distributor for the Expo 2012 Yeosu Korea souvenir coins. Hwadong, established in 1972, has been the official domestic distributor of mint coins for all Olympic and Summer Olympics. The company will be promoting the Yeosu Expo souvenir coins at domestic and international mint coin forums and international exhibitions for mint coins.

The Yeosu Expo souvenir coins are to be and will be available in gold, silver, and gilt bronze.

4 July 2011

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Expo site, igniting devices will be available in the smoking areas. The designated smoking zones are expected to satisfy smokers and help to maintain clean air for visitors.

“Last year’s Shanghai Expo was designated as smoke-free, but the organizers had a difficult time enforcing the rule,” said Choi Ik-hyun, Deputy Director General for Site Operation. “We will strongly encourage citizens’ voluntary cooperation through continued promotion.”

Fisheries experience zones and ocean forest: unique and innovative When people visit Yeosu during the summer of next year, they will be able to experience the life of the ocean from the Korean coast to the South Pacific. This marine life will be presented through a 4D virtual underwater exhibition where visitors can try tuna fishing and maneuver the fishing boat.

The Organizing Committee for Expo 2012 Yeosu Korea is creating two Fisheries Experience Zones, one nearby the Energy Park and another off the coast of Odong Island. Each will be 3,000 square meters.

Fisheries Experience Zones (Coastal & Deep Sea) The Fisheries Experience Zone for deep sea fisheries located near the Energy Park will allow visitors to witness both state-of-the-art and traditional fishing industries. Visitors will also have the chance to catch an imaginary tuna fish on aboard a model 2,000-ton deep-sea fishing boat.

fisheries will be established on the inner water area along the passage to Odong Island.

Visitors can actually maneuver the rudder of fishing boat and experience nurturing seafood like the porgy, sea squirt, and abalone.

Fisheries Experience Zone (Deep Sea)

Creating an ocean forest

and provide home for tropical fish and big oceanic fish species like the yellowtail.

“The Fisheries Experience Zones and the Ocean Forest will give visitors the chance to see and better understand the ocean,” Kwon Oh-deok, Deputy Director General for Maritime and Fisheries Exhibitions, said.

“These on-site hands-on activities will illustrate the Expo’s theme – The Living Ocean and Coast – while at the same time, delivering the message that humanity can only promote a sustainable fisheries industry if fishermen take on the mindset of managing marine resources rather than being simply catchers of fish.”

Along the perimeter of Odong Island will lay the ocean forest measuring 30 meters in width and 90 meters in length, which is about half the size of a football field. Just like trees are planted in the forests, seaweeds will be planted in the ocean forest, providing optimal living conditions for diversity of marine life.

This ocean forest will be located near the Fisheries Experience Zone (Coastal),

Aerial view of the Ocean Forest

Expo Preview Theme Pavilion The Theme Pavilion of Expo 2012 Yeosu Korea will be the country’s first aquatic ocean structure and will stand two stories high off the Expo site. The building, named “One Ocean,” conceptualizes the ocean as a continuous body of water divided into principal areas, with each exhibition area as an open fluid space. The design features an organic shape, resembling a marine organism

seen from the land, and mussels clustered on the coastal rocks when seen from the sea.

The Pavilion will be an evening icon with the complementary Big-O, an on-the-sea m u l t i m e d i a s h o w s p a c e. E m b o d y i n g the beauty and the harmony of the southern coast, the Theme Pavilion will be the most visible representation of the Expo theme, “The Living Ocean and Coast.”

While the experience of catching tuna fish in the vast, deep South Pacific waters can be vividly felt through a 4D simulation, visitors can also see the storage facilities and processing stages of the fish. The lifestyle and wisdom of Korea’s fishing forefathers can be gleaned throughout the exhibition site.

The Fisheries Experience Zone for coastal

Digital rendering of the Theme Pavilion

5 July 2011

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Pavilion Overview Theme: Coexistence of the ocean and humanity The Theme Pavilion will enlighten visitors on the preciousness of the seas and coasts, while advocating the coexistence of humanity and the vast oceans expected to be a reality by 2050. The exhibitions will offer opportunities for visitors to discover the mysteries and true value of the ocean, which is so close to us, and is yet just as strange and unknown to us as the outer space.

Exhibition Overview The Living Ocean Vi s i t o r s w i l l b e a l l o w e d g l i m p s e o f explorations and ocean research activities being carried out by various research centers around the world including Woods Hole Oceanographic Institution. Also, our beautiful Planet Earth seen from Korea’s first geostationary satellite Cheollian will be introduced.

Ocean under Threat Visitors will be able to identify with the pain and grief being faced by marine creatures, which stems from such growing and threatening issues such as desertification and the warming of the waters, along with tsunamis that wreak havoc in the ocean.

The Show: Dugong and Man Man and Dugong, the only living representative of the once diverse family Dugongidae, build a friendly and loving relationship as they interact with each other, and together open up a brighter future for all humankind.

Dwindling Marine Life Visitors are able to take a closer look at marine creatures facing extinction due to overfishing and environmental pollution.

Measures to protect the marine life and live in harmonious coexistence with the sea are to be sought out together with the visitors.

Value of the Sea The mysteries and the hidden values of the ocean are uncovered as visitors are taken through the various different coastal areas around the world, and the lives of people living in coastal environments.

FAQ Accommodation for Foreign Personnel 1

During the Expo, how will you provide accommodation, transportation, meals, and etc. to foreign personnel?

Foreign staff may enter the Expo Town from March 2012. Housing units will be allocated based on the participating country’s pavilion module units.

All foreign personnel will be provided with the Hotel type (bedroom type) accommodation.

Housing units per pavilion modules are: - Under 200㎡ of exhibition space: 2 housing units - 201㎡ to 400㎡: 3 housing units - 401㎡ to 600㎡: 4 housing units - Over 1,000㎡: 8 housing units The basic rates per housing unit (107㎡) is 149,000 KRW/day.

Since the Expo Town is within the walking distance of 10 minutes to the Expo site, there will be no transportation services.

The Official Participants will be able to use restaurants in the Expo Town (which serve breakfast, lunch, and dinner) located in front of the main entrance of the Expo Town.

For more detailed information, please refer to Section L “Accommodation for Official Participants” of the Participation Guide.

Expo Town

2

A scene from the show, “Dugong and Man” at the Theme Pavilion

Can you please give us a list of companies for house & pavilion cleaning services?

Participants will be able to get a list of reliable cleaning companies through the Participants’ Support Center once the center is in operation.

6 July 2011

http://eng.expo2012.or.kr

3

Do we have to pay in advance for any reservation?

(Expo Town/Hotels)

Official Participants who apply for accommodation in the Expo Town shall pay a certain amount of accommodation fee as means for reservation (depending on the period of stay)in cash or by credit card.

For hotels, each hotel operates differently.

Hotels may or may not require advance payment. Payment in advance may be received through bank account transfers.

For some hotels, credit card authorizations may be required to secure penalty for cancellations.

4

Are there also hotel rooms available beyond the VIP Hotel on the Expo site? Where are the hotels located? What is the daily/weekly fare for each room?

Apart from 310-room Expo MVL Hotel next to the Expo Town, additional 1,157 hotel rooms will be available in the city of Yeosu.

Seven hotels are located throughout the city of Yeosu.

Nearby cities (within an hour’s drive) such as Gwangyang, Suncheon, Gurye, Sacheon, Goheung, and Jinju have hotels as well.

If expanded further into 2-3 hours of driving, more accommodations are available for the Participants to use.

Accommodation fee per night/week varies depending on the size of the room and room type, therefore information on flat rates per night/week is not available.

On average, during the off-season, an Ondol (a Korean room type, no bed)is about 90,000 KRW and a twin room (with bed) is about 120,000-200,000 KRW. During the peak season, an Ondol is about 110,000 KRW and a twin room is

MVL Hotel

about 150,000-250,000 KRW. We expect peak season rates will be applied during the Yeosu Expo. If the length of stay is longer than a week, special rates may apply depending on hotel regulations.

5

When will the reservation office be operational by the Organizing Committee?

The Organizing Committee is in the process of selecting an operating agency for the Expo Town. Date of operation of the Reservation Center will be notified on the official website of Expo 2012 Yeosu Korea in around July or August of 2011, after the operating agency has been selected.

6

What kind of TV service will be available in the Expo Town and VIP hotel?

Currently, only centralized TV service is available in the Expo Town.

8

Would it be possible to have a small cooking space installed in the apartment?

For fire prevention and safety concerns of mass facilities, any type of cooking is prohibited. Therefore, installing of cooking space will not be allowed.

9

10

The participating country intends to reserve a number of housing units based on the number of staff.

When there is a staff rotation, should we follow different reservation procedures for the new staff?

Housing units assigned to the participating country can be used until the closing day of the Expo without changes in reservations once the appropriate fees are paid. The list of personnel should be turned in each time the personnel changes. However, the housing

Is WI-FI service available in the housing units for foreign personnel and in the VIP hotel?

The Organizing Committee is in the process of reviewing the service providers for wi-fi service in the Expo Town and the VIP Hotel, and more detailed information will be available in the near future. There will be free wi-fi available in public zones of the Expo site.

11

Which furniture will be in the apartments?

Is the participating country asked to buy something?

Amenities provided in the Expo town are shown on page 287 of the Participation Guide. Additional goods can be purchased from nearby shopping center at the participant’s own cost.

7

units cannot be checked out temporarily according to staff rotation. Also, reassignment of housing units at later times will not be allowed.

What is the eventual option for some home cooking taking into consideration that hotel restaurants close at 22:00, which is the same time of pavilion closure?

Electric kettle is included in the amenities for each housing unit in the Expo Town. We recommend purchasing ready-made packaged food which can be cooked by heating water.

Also, foreign personnel may use the restaurants and convenience stores in the Expo Town or pre-order take out meals from the restaurants.

12

Are facilities such as pool, fitness center or others available in the Expo Town?

If so, are facilities free of charge?

The Expo Town will not have a pool, but the Organizing Committee is in the process of selecting a company to operate the fitness center. Once the selection is completed, the fitness center will be open to the personnel at a charge.

13

Will the Organizing Committee provide accommodation for foreign personnel who arrives earlier than March 2012?

Foreign personnel wishing to move in early for Expo-related engagements such as installation of exhibitions may apply for alternative accommodation provided by the Organizing Committee. The Organizing Committee will subsidize the amount difference between the alternative accommodation and the Expo Town.

Shuttle buses will be operated between the accommodation and the Expo site.

7 July 2011

http://eng.expo2012.or.kr

Expo Now

Europe (22) Asia (30)

The Americas (17)

Middle East (7) Africa (23)

As of July 5, 2011, 99 countries and 8 international organizations have officially confirmed their participation in Expo 2012 Yeosu Korea. continent

country

continent

country

Middle East (7)

Saudi Arabia, Yemen, Oman, United Arab Emirates, Jordan, Qatar, Israel

Europe (22)

Ukraine, Turkey, Azerbaijan, Switzerland, Germany, Spain, Kazakhstan, Uzbekistan, Romania, Portugal, Netherlands, Norway, Tajikistan, Belgium, Italy, Greece, Denmark, France, Russia, Lithuania, Monaco, Croatia

Africa (23)

The Americas (17)

Asia (30)

Panama, Guyana, El Salvador, Guatemala, Dominican Republic, Peru, Honduras, Nicaragua, Paraguay, Colombia, Ecuador, United States of America*, Uruguay, Antigua and Barbuda, St. Kitts and Nevis, Suriname, Argentina

Japan, Thailand, Cambodia, Vanuatu, Vietnam, Nepal, China, Solomon Islands, Laos, Maldives, Mongolia, Pakistan, India, Marshall Islands, Fiji, Brunei, East Timor, Samoa, Papua New Guinea, Tuvalu, Sri Lanka, Singapore, Palau, Bangladesh, Indonesia, Nauru, Kiribati, Tonga, Malaysia, Australia

Libya, Egypt, Seychelles, Cote d’Ivoire, Algeria, Angola, Tunisia, Ghana, Nigeria, Mauritania, Tanzania, Mali, Senegal, Burkina Faso, Gabon, Kenya, Democratic Republic of Congo, Sudan, Central African Republic, Equatorial Guinea, Uganda, Gambia, Guinea

International Organizations (8)

GEF (Global Environment Facility), FAO (Food and Agricultural Organization of the United Nations), IOC (Intergovernmental Oceanographic Commission), UN (United Nations), CBD (Convention on Biological Diversity), PEMSEA (Partnerships in Environmental Management for the Seas of East Asia), IPCC (Intergovernmental Panel on Climate Change), OECD (Organisation for Economic Co-operation and Development)

* The U.S. government has officially stated its intention to participate, and will render the final commitment after the necessary funds have been secured from the private sector.