201111 newsletter eng

Expo 2012 Yeosu Korea N o v e m b e r 2011

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China is the first Official Participant to be handed over a full access to a pavilion on November 1

Experience “the World in 93 Days at Yeosu Expo” on National Days Year Two of the Yeosu Project: Technology Sharing with Developing Countries Reinventing the Korea Pavilion as a Hydrogen Fuel-based Building 114 Official Participants as of November 18 Reservation System for Priority Entrance to Popular Pavilions Let’s Sing Along! A Special Concert 200 Days before Opening of Yeosu Expo

The Organizing Committee for Expo 2012 Yeosu Korea Phone: +82-1577-2012 #100 Deokchungan-gil, Yeosu, Jeollanam-do, 550-010 Korea Website: www.eng.expo2012.kr E-mail: news4u@expo2012.kr

2 N o v e m b e r 2011

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Experience “the World in 93 Days at Yeosu Expo” on National Days For example, Turkey will stage a stunning dance performance on June 21, the Turkish National Day, depicting the life of the Great Barbaros, an Ottoman admiral who had dominated the Mediterranean Sea during the 16th century. July 19 is designated as the National Day for Israel on which visitors will be entertained by Sheketak, a famous dance group from Israel that has been touring all over the Europe. Sheketak is renowned for presenting an energetic multimedia show that combines dance, drama, live music and video art.

A scene from the dance spectacle portraying the adventure of the Great Barbaros courtesy of barbarous.com During the entire period of Expo 2012 Yeosu Korea, visitors will enjoy unique cultural performances provided by Official Participants.

Among the 105 countries participating in the Expo, 83 have already applied to offer a special performance on their National Days. Each country will have a National Day on which it will be given an opportunity to showcase its cultural heritage. The National Day events include hoisting of the national flag, celebrity hand printing, cultural performances and a special reception.

Year Two of the Yeosu Project: Technology Sharing with Developing Countries The advanced marine technologies of Korea are being shared with developing countries, including aquaculture technology, integrated coastal management know-how, and expertise on biological diversity survey. The Organizing Committee for Expo 2012 Yeosu Korea is starting execution of the second year plan for the Yeosu Project. The Yeosu Project is an aid program designed to assist developing countries in dealing with marine challenges. The Yeosu Project is an innovative international cooperation program that supports joint research and dispatches experts to address marine environmental issues that developing countries are facing.

The National Day of Korea is set for August 1. The Organizing Committee is preparing a series of magnificent events for the Korean National Day. Currently, China, Japan and Spain are planning a variety of captivating cultural performances and even a sailboat exhibition in line with the theme of the Expo. Visitors will take on a “journey around the world” during which they will experience not only ocean-themed exhibitions but also cultural performances from nations all over the world. In addition to their National Day events, participating countries will provide various cultural events including traditional dances, folk performances and pop performances for up to full 7days during the Expo.

A total of 10 billion won (approx. $9 million) is being invested until 2012 in four stages.

For Year Two of the Yeosu Project, Guatemala, Grenada, Sri Lanka and Tanzania were chosen as the target nations since they are experiencing difficulties managing their

marine resources due to overfishing and coastal erosion. The project will provide a wide variety of support to these countries for one year, including conducting joint research, dispatching marine experts, offering training programs, and donating research equipment.

Delegations from the Philippines, Indonesia, Vietnam, Tuvalu and Fiji at the Expo 2012 Promotion Center

3 N o v e m b e r 2011

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Reinventing the Korea Pavilion as a Hydrogen Fuel-based Building Hydrogen fuel cells, which produce no carbon dioxide, will be introduced at the Korea Pavilion. The Korea Pavilion was originally designed to showcase LNG fuel cells for an environment-friendly exposition.

However, the Organizing Committee decided on switching to hydrogen fuel cells, forging cooperation with the Hyundai Motor Company who owns proprietary technology for hydrogen fuel cells. Hydrogen fuel cells generate electricity by reacting hydrogen with oxygen and do not produce any carbon dioxide unlike LNG fuel cells. Manufacturing the hydrogen fuel cells takes about 5 months.

3-D rendered image of the Korea Pavilion

The Organizing Committee anticipates that the hydrogen fuel-based Korea Pavilion will further raise national awareness of climate change and greenhouse gas reduction.

114 Official Participants as of November 18 The Organizing Committee announced that, as of November 18, 105 countries and 9 international organization have notified their intent to participate in the Expo and 42 countries, have already signed participation contracts.

Argentina, Turkey and Senegal have recently signed participation contracts with Expo 2012 Yeosu Korea. With the signing of the participation contract, Argentina started its preparation for exhibition in earnest and will introduce advanced marine technologies such as marine energy technology

and marine ecosystem preservation technology during the Expo. Turkey, the cradle of marine civilization, plans to feature its extensive marine culture under the theme of “Land of Civilization, Connecting Seas and Continents.�

The Argentine Delegation visit Yeosu for signing a Participation Contract on October 11

4 N o v e m b e r 2011

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Reservation System for Priority Entrance to Popular Pavilions

Virtual image of the Smartphone application for Yeosu Expo

One of the biggest concerns for visitors to the past international expositions has been the long wait time at the entrance of pavilions. Expo 2012 Yeosu Korea will solve this problem with an innovative reservation system that will utilize the Internet, a simple Smartphone application and automated kiosks.

The Organizing Committee for Expo 2012 Yeosu Korea announced that it would introduce a 100% web-based reservation system for eight key pavilions: the Theme Pavilion, the Climate & Environment Pavilion, the Marine Industry & Technology Pavilion, the

Marine Civilization & City Pavilion, the Marine Life Pavilion, the Korea Pavilion, the Ocean & Coast Best Practice Area, and the Aquarium. There will be two choices available for reserving tickets to these pavilions: one will be through the Internet and the other by making a reservation onsite.

Each visitor can make a reservation for up to two pavilions each day. Only those who will have already made reservations will be able to enter the above-mentioned eight pavilions. No reservation will be required for other pavilions. The Priority Entrance System, will greatly reduce wait time.

Internet reservations will begin on April 1, 2012 on the Expo website for those who have already purchased an admission ticket.

For onsite reservation, visitors may use a Smartphone application designed for the priority entrance or one of the reservation kiosks in front of the eight pavilions.

The Organizing Committee is also preparing street performances and other fun events to entertain visitors queuing up in the wait line.

In Brief Night Multimedia Show with Christie Digital Systems The world-renowned digital projector maker Christie Digital Systems has agreed to provide additional projectors to be used for the Night Multimedia Show at the Big-O.

Into the Ocean & Coast Best Practice Area An onsite presentation of the Ocean & Coast Best Practice Area (OCBPA) was given to representatives of domestic & overseas participating companies and organizations. A briefing on production design and operations was followed by discussions on technical aspects and concrete participation plans.

Let’s Sing Along! A Special Concert 200 Days before Opening of Yeosu Expo Recruitment for the OCBP Experience Group

Korean pop stars gather to promote Yeosu Expo on October 22

A special K-Pop concert to celebrate the 200th day before the opening day of Yeosu Expo was held and aired on MBC, one of the three major networks in Korea, on October 22. The performances were given on a special outdoor stage and lasted for two hours in front of an enthusiastic audience. Eleven popular singers in the K-Pop scene heated up the stage for an unforgettable event.

At the concert, Expo SNS Supporters carried

out publicity activities, holding up placards they produced on their own, wishing for the success of Yeosu Expo.

The Ocean & Coast Best Practice Experience Group is a special project team who will visit 13 domestic and international locations that epitomize the best cases of maritime resource preservation practice in order to promote the value of the ocean and the importance of its protection. The group will tour the world from January to February 2012, funded by the Organizing Committee.

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Recruitment of the Ocean & Coast Best Practice Experience Group

for Expo 2012 Yeosu Korea

Expo SNS Supporters smile at the MBC camera during the Special Concert

5 N o v e m b e r 2011

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Special Contribution Carl-Christian Schmidt has been the Head

energy, minerals, tourism activities or trans-

additional marine protein to a growing pop-

of the Fisheries Division in the Directorate

port routes, ocean and coasts are central to

ulation. Another example is to harness

for Food, Agriculture and Fisheries of the

our well-being. It is also a vital part of the

energy from tide water or ocean based wind

OECD since August 2001. He participates

world’s eco-system and plays a significant

farms which can substitute fossil fuel use.

in a number of international forums

role as a “climate regulator.” EXPO 2012

representing the OECD and its work on

Yeosu Korea is the first international ex-

Expo 2012 Yeosu Korea is a welcome oppor-

fisheries, natural resource management

position to focus on oceans and coastlines

tunity to enhance the oceans agenda by

and ocean issues. In 1997 and 1998, Mr.

in recognition of their important role; in

advancing our understanding of the living

Schmidt set up the Marine Stewardship

view of the present challenges and oppor-

seas and coasts around us. Mankind is at a

Council based in London, a non-govern-

tunities of ocean and coasts, this is highly

pivotal point in terms of the use of oceans

mental accreditation organization devo-

relevant and timely endeavour.

and by addressing the theme of “The Living

ted to promoting sustainable fisheries

Oceans and Coasts” an opportunity is made

through certification. He holds a Master’s

What many people perceive as the last un-

to focus on how we can further exploit and

degree in Economics and Political Science

spoiled and limitless frontier is increasingly

use the oceans in a sustainable and respon-

from Copenhagen School of Economics

within our reach to exploit, over-exploit,

sible way. Boosting our knowledge of the

and Business Administration and a post-

and perhaps even destroy. For some novel

ocean and coastal resources and advancing

graduate Certificate of Advanced Euro-

resources we have yet to uncover their

our understanding of how to explore them

pean Studies from the College of Europe,

potential use (e.g. bio-medicine) and they

in a sustainable way is important, in parti-

Bruges, Belgium.

may have considerable potential for sub-

cular for future generations.

stituting or replacing land-based activities.

The Yeosu Declaration is an significant

Carl-Christian Schmidt OECD Division Head

THE LIVING OCEAN AND COAST - EXPO 2012 YEOSU KOREA

Against a background of increasing pressu-

milestone for the EXPO, the Bureau Inter-

res arising from global population growth,

national des Exposition, and for all partici-

the role of oceans in providing support for

pants who recognize and value the oceans

human life is receiving more attention world-

and coasts. Even more important will be

wide. The endangering of valuable ocean

delivering on the intents of the Yeosu

resources and services has challenged man-

Declaration in the years to come so that the

kind’s future. If we are to effectively use the

oceans and coasts can continue to provide

oceans, we need to have effective governance

their core services on a sustainable basis

and management frameworks in place that

for generations to come. In this respect the

can deliver sustainable and responsible

Yeosu Project, supporting capacity building

outcomes.

in developing countries, is also a major step forward.

A limitless use of ocean resources is not a sustainable way forward. The green growth

*Views expressed are those of the author

agenda offers useful insights into what is

and may not correspond to those of the

needed to address the potential over-use of

OECD or its member countries.

these resources. One example of an activity with green growth potential is aquaculture where fish produced under controlled conditions may substitute wild caught fish from

Oceans and coasts provide precious resour-

stocks that are under pressure from over-ex-

ces to mankind. Whether as a source of food,

ploitation while, concurrently, providing

6 http://eng.expo2012.kr

N o v e m b e r 2011

Expo Preview

Ubiquitous Expo Digital Gallery, Amalgamation of Marine Culture and Art The exhibitions of Expo 2012 Yeosu Korea will include cutting-edge information technology. A classical example of the integration of exhibitions and IT will be the Expo Digital Gallery (EDG). The ceiling of the EDG is covered with huge LED panels presenting a dazzling variety of surreal images that will make visitors feel as though they are in a submarine tunnel. The LED panels form the canopy of the central promenade directly connected to the Yeosu Expo Station. The central promenade spans 415 meters in length with a width of 21 meters.

It will surely enthrall visitors.

3-D rendered image of EDG

Interactivity is yet another interesting feature of the EDG. The EDG will provide an interactive experience for the audience by allowing them to directly post personal messages and pictures on the ceiling, which also displays marvelous and ever-changing scenes of the ocean.

The Organizing Committee is establishing an optimal infrastructure that will offer visitors the most convenient and friendly environment possible by utilizing IT to the fullest. A wide variety of information technologies will be applied to pavilions, especially the EDG, to maximize artistic creativity. The Organizing Committee will cooperate with IT companies to utilize robots, portals, games and more - to showcase state-of-the-art images of the ocean.

With the vision of presenting a U-EXPO (Ubiquitous Expo), Yeosu Expo will be a “Smart” exposition that utilizes IT better than anytime in the past.

The LED screen on the ceiling of the EDG shows the images of the mythical Dragon King’s palace

7 N o v e m b e r 2011

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Design Expo Theme Pavilion

Korea Pavilion

When seen from the land, the Theme Pavilion resembles marine life.

When seen from the sea, it resembles a cluster of mussels.

The Korea Pavilion embodies the shape of the Taegeuk symbol, which represents the hope for harmony.

International Pavilion

Sky Tower

The overall layout and design remind visitors of small islands surrounded by gentle waves and swirling fog.

The structure of the Sky Tower evokes the undulating waves of the sea that form a beautiful, gigantic harp.

FAQ

Q . What is the Yeosu Project?

US dollars from 2009 to 2012 to join the world in coping with the marine-related challenges.

Areas of Support

A. Purpose

- The Yeosu Project is an international cooperation program designed to strengthen capacities of developing countries for meeting the challenges related to the ocean and the environment. It is being developed as the practical element that translates the spirit of the Yeosu Declaration and the theme of Expo 2012 Yeosu Korea into action. The Yeosu Project will become an important legacy of Expo 2012 Yeosu Korea by helping developing countries create forwardlooking and environment-friendly methods to preserve and make judicious use of marine resources.

Budget

- The Korean government has allocated approximately ten million

- Improvement of the marine environment: measures to respond to climate change, marine pollution, management and conservation of marine resources, marine exploration, and marine safety - Development of new marine technologies: practical use of seawater, utilization of marine biological resources, and utilization of marine mineral resources - Preservation and utilization of marine resources: preservation of fisheries resources, advanced fisheries technologies, and port logistics technologies

Progress to date

- For implementation of the Yeosu Project, the Korea International Cooperation Agency (KOICA) is commissioned as the execution agency.

First-Year Project: 12 assignments in 7 countries including Fiji, Indonesia, Tuvalu, and Vietnam Second-Year Project: 4 assignments in 4 countries such as Grenada, Guatemala, Sri Lanka, and Tanzania Third-Year Project: 6 assignments in 6 international organizations such as FAO, IMO, IOC, PEMSEA, UNEP-COBSEA, and WCPFC