201112 newsletter eng

Expo 2012 Yeosu Korea D e c e m b e r 2011

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Chairman Kang of the Organizing Committee delivers remarks at the General Assembly of the BIE in Paris on November 23.

Chairman Kang Dong-suk Leads the Korea Delegation to the 150th BIE General Assembly Treasures of the Sea from around the World to Be Presented in Yeosu!

International Symposium on ‘Marine Industries and Revitalization of Regional Economy’ 5 International Cruise Operators to Send Their Fleet of Cruise Liners to Yeosu ‘The Mermaid Legend of Geomun-do’ to Be Re-created by a Master French Director Open Competition Begins for BIE-Cosmos Prize on ‘Sustainable Ocean’ Promotional Campaign for Yeosu Expo Conducted at Leading Conference in China

The Organizing Committee for Expo 2012 Yeosu Korea Phone: +82-61-659-2830 #100 Deokchungan-gil, Yeosu, Jeollanam-do, 550-010 Korea Website: www.eng.expo2012.kr E-mail: news4u@expo2012.kr

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Chairman Kang Dong-suk Leads the Korean Delegation to the 150th BIE General Assembly Assembly of Bureau International des Expositions (BIE) held in Paris, France on November 22 and 23.

The 150th session of the General Assembly of the BIE was the final General Assembly meeting to be held before the opening of Yeosu Expo. The delegation reported on the progress in preparation for the Expo including the updates on the Yeosu Declaration and President Lee Myung-bak’s recent visit to Yeosu. The delegation also visited the BIE Secretariat to have a meeting with Secretary-General Vicente G. Loscertales.

Chairman Kang and the Korean Delegation members visit BIE Secretary-General Loscertales A 14 member-delegation of the Organizing Committee for EXPO 2012 Yeosu Korea, led by Kang Dong-suk, Chairman of the Organizing Committee, with Ambassador Lee Joon-hee, Commissioner of Expo 2012 Yeosu Korea, participated in the 150th General

Treasures of the Sea from around the World to Be Presented in Yeosu!

During the 150th session, the outgoing President of the BIE, Jean-Pierre Lafon emphasized the importance of the ocean, the theme of Yeosu Expo and its implication worldwide. He called on member states to provide continuous support to the Expo, wishing for the success of Yeosu Expo.

As of December 1, 2011, 106 countries among 157 member states of the BIE and 9 international organizations have confirmed their participation in Yeosu Expo.

Gwangyang, the other in Yeosu, along with 53 storage areas in the basement of the International Pavilion. The two Expo Warehouses and the five blocks in the International Pavilion were designated as bonded areas so it is now possible to conduct on-site

inspection and customs clearance for exhibition materials and commercial goods. The streamlined customs clearance procedure will save time and trouble for Official Participants.

Marine treasures spanning antiquity and modern times from all over the world will be showcased at Yeosu Expo. The sea treasures include the original manuscript of the journal of Hendrick Hamel, the earliest Western written account of Korea to the West; the Japanese training schooner Kaiomaru; precious coral and pearls from Italy; as well as rare specimens collected by the Spanish marine research vessel Hesperides.

106 participating countries in the Expo have begun to bring in exhibition materials and show equipment after the handover of their respective pavilions at the International Pavilion in November.

Since late October, the Organizing Committee operates two Expo Warehouses one in

3D-rendered image of the Marine Civilization & City Pavilion

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International Symposium on ‘Marine Industries and Revitalization of Regional Economy’ An international symposium was held on November 10 in Yeosu to discuss revitalization of the regional economy by promoting marine industries. The international symposium, held under the title of ‘Marine Industries and Revitalization of Regional Economy’, was hosted by the Organizing Commi ttee for EXPO 2012 Yeosu Korea and organized by the Korea Maritime Institute.

The objectives of the symposium were as follows: to seek out strategies to raise public awareness of Yeosu Expo with only five months left before its opening, to pursue ways to develop the local communities through the Expo and to improve Korea’s standing in the international community.

During the special sessions of the International Symposium arranged was a forum for presentations and discussions on the accomplishments made in the Yeosu Project, the first international cooperation program to be carried out in the context of an

international Expo to support developing countries. Furthermore, Andrew Dalgleish, Deputy Head of Mission of the British Embassy in Seoul, delivered a keynote speech titled ‘The 2012 London Olympic

Games and Development of the Regional Economy,’ emphasizing the significance of a historic event such Yeosu Expo as a legacy that will make a profound impact on the local community.

Presenters are engaged in discussions at the International Symposium

5 International Cruise Operators to Send Their Fleet of Cruise Liners to Yeosu ships are expected to bring in around 12,000 passengers over the duration of the Expo.

A View of the Cruise Terminal

Large cruise ships from the U.S., Italy, Japan and China will anchor in the Cruise Terminal in Yeosu next year, which will mark the first time so many cruise liners

will visit Korea together in such short period of time. The cruise ships will dock at berths capable of handling 80,000-ton cruise liners and situated within the Expo site. The cruise

Japanese cruise ships operated by Japan Cruise Line and Mitsui O.S.K. Lines (MOL) will make two voyages respectively. Italian cruise vessels operated by Costa Crociere will arrive three times during the Expo.

The cruise liners operated by Royal Caribbean of the U.S. and Capital Dragon Global of China will drop anchor at Yeosu as well.

The number of cruise operators to send their fleet during the Expo is expected to increase. The Organizing Committee is currently in discussion with several cruise operators to attract more cruise vessels, including more cruise liners from Royal Caribbean and one from Harmony Cruise, the first Korean cruise operator. The Organizing Committee will announce operating schedules upon the completion of the negotiation. The Organizing Committee said that it would continue its marketing and promotion activities geared toward global cruise operators.

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‘The Mermaid Legend of Geomun-do’ to Be Re-created by a Master French Director

The Statue of the Legendary Mermaid in Geomun-do

In a short film being produced for Expo 2012 Yeosu Korea, the renowned French film director Charles de Meaux will revive the legend of the Mermaid of Geomun-do, an islet off the southern coast of Korea.

The legend of the mermaid Shinjike Yeo, a mythical creature believed to be the guardian of the island, will be made into a film and shown to audiences at the Expo Digital Gallery (EDG). Director de Meaux said, “I was quite intrigued by the legend of Shinjike because it deals with the story of an Asian mermaid whose characteristics are

different from those of Western mermaids such as Lorelei or Ariel as well as the fact that the Shinjike legend was well preserved with vivid details.” He then added, “The film will utilize a 3D holographic sound system, which has never been used in Korea and only a few times worldwide, creating artistic sounds and imagery.”

3D holographic sound is a new kind of sound system with which the direction of the sound moves in all directions, allowing viewers to feel as if they are in the actual scenes. Charles de Meaux’s team traveled all over the world to collect sounds and images of the seven famous coasts around the world, including the Dead Sea, Greenland, Capri, and Busan. The collected sounds and images will be woven into the story of Shinjike to create a unique and extraordinary film.

Open Competition Begins for BIE-Cosmos Prize on ‘Sustainable Ocean’ The BIE launched an open competition for the BIE-Cosmos Prize for individuals and organizations around the world working on not-for-profit projects concerning the theme of Yeosu Expo, the diversity of marine resources and sustainable activities.

Ten projects will be selected as nominees to compete for the C 20,000 grand prize.

The award ceremony will be held on the BIE Day on August 11. The top 10 nominated projects will be exhibited in the Expo Hall over the duration of Yeosu Expo.

The BIE-Cosmos Prize was first awarded at Expo Zaragoza 2008 in Spain, and then at Expo Shanghai 2010. It will be awarded for the third time at Yeosu Expo. Secretary-General Vicente G. Loscertales of the BIE said, “The BIE-Cosmos Prize was established to spark interest and encourage participation in Expos and emphasize

In Brief Lodging and Dining Facilities for Expo Staff Coming Soon

Lodging, dining and other service facilities will be open at the Expo Town in March of next year to make the Expo employees and volunteers feel at home. The Expo Town will accommodate about 6,600 persons in a total of 1,442 units.

Expo Traffic Management Center (ETMC)

To facilitate smooth transportation of Expo visitors, a traffic management center will be set up to provide traffic information and help manage traffic flow to prevent congestion. The Expo Traffic Management Center will be located at the International Pavilion and the construction of the Center is scheduled to be completed by the end of March next year.

Japanese “Expo Grandma” Mrs. Tomiyo Yamada Visits Yeosu

The BIE-Cosmos Prize Ceremony at Expo Shanghai 2010

the importance of each Expo’s theme,” and added, “In particular, we expect individuals and organizations in Korea to submit their applications with great enthusiasm.” Applications for the Prize may be submitted to the BIE website (www.bie-paris.org) and via email (bie@bie-paris.org) by February 6, 2012.

Mrs. Tomiyo Yamada of Japan, who visited all the major world expositions including Osaka, Seville, Zaragoza, Aichi and Shanghai Expos, is affectionately called ‘Expo Grandma’. She visited the EXPO 2012 Yeosu Korea site on November 1 on a preliminary field trip.

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Promotional Campaign for Yeosu Expo Conducted at Leading Conference in China

People gather at the Conference on International Exchange of Professionals

EXPO 2012 Yeosu Korea was introduced at one of the largest annual event held in China, attended by about 100,000 elites and experts from China and around the World. The Organizing Committee promo-

ted Yeosu Expo at the Conference on International Exchange of Professionals held at Shenzhen on November 4 and 5. The Conference, co-hosted by the Chinese State Administration of Foreign Experts Affairs and the Shenzhen Municipality Government, is one of the biggest exhibitions certified by the Chinese government and attended by professionals and journalists from 30 provinces and cities in China and over 50 countries worldwide.

The Organizing Committee operated a promotion booth at the conference site.

Furthermore, a series of face-to-face talks

between the Chairman of the Organizing Committee, Kang Dong-suk, and leading figures of China were arranged, as well as interviews with the mass media. Chairman Kang declared, “We have built a solid network with the Chinese government by conducting presentations in China several times,” and added, “We are confident that we gained momentum at the Conference on International Exchange of Professionals by enlisting more support and cooperation from the Chinese government. We will surely attract a great number of Chinese tourists to Yeosu Expo.”

Expo Preview Korea Pavilion

3D rendered image of the Korea Pavilion

The Korea Pavilion, an environment-friendly building, symbolizes the land and the sea co-existing in harmony. The Korea Pavilion is impressive as the elegant curves of the building form the pattern of Taegeuk, which represents the hope for concord and harmony. The Korea Pavilion will highlight the spirit of ocean exploration and seafaring capabilities of Koreans, and suggest a

hopeful vision of the future.

Upon the completion of the Expo, the Korea Pavilion will be preserved permanently as a legacy that carries the message of Expo 2012 Yeosu Korea while also showcasing the beauty of Korean architecture to the world.

Virtual Renditions of Exhibits to Be Shown in the Korea Pavilion

Theme: Korea’s Spirit of Ocean Exploration and Marine Capacity

Exhibitions: - Sea, Life & Culture of Korea / Maritime History of Korea / Seafaring Capabilities of Korea - Marine traditions and technology of Korea Contributing to Mankind - Massive, 360-degree screen displays films that will enhance visitor experience.

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Special Contribution

Professor Raphael Lotilla PEMSEA Resource Facility Executive Director/ Member of ISC of the OCBPA of Yeosu Expo

Preliminary data published in PEMSEA’s

Transport and Maritime Affairs and the

Tropical Coasts magazine showed that the

City Government of Changwon from July

marine economy contribution to the natio-

9-13, 2012. The EAS Congress 2012 will

nal GDP of countries in the East Asian

focus on an ocean-based “Blue Economy”

Seas region is greater than in OECD de-

which is anchored on sustainable develop-

veloped countries. For several countries in

ment and complements the Yeosu Expo

the region, the contribution of the marine

theme. The EAS Congress will also allow

economy to the national economy is in ex-

the participants an opportunity to visit the

cess of 5 percent and may reach 20 percent

Yeosu Expo from Changwon City.

in two preliminary estimates. While further and more uniform methods of gathering

As additional support to the Yeosu Expo,

marine economic information is required,

PEMSEA also assisted in developing

Professor Raphael Lotilla is the Regional

the marine economy studies demonstrate

proposals for the Yeosu Project in collabo-

Programme Director of the GEF/UNDP/

growing recognition of the value of the

ration with national and local governments

UNOPS Partnerships in Environmental

ocean sector in overall sustainable develop-

and submitted proposed projects for the

Management for the Seas of East Asia

ment.

benefit of the region including a governance

(PEMSEA) and the Executive Director of the PEMSEA Resource Facility. He is a member of the ISC (International Selec-

PEMSEA promotes the implementation of

system for the Port Safety, Health, and E n v i r o n m e n t M a n a g e m e n t C o d e. I n collaboration with the IMO, PEMSEA also

tion Committee) of the OCBPA of EXPO

the Sustainable Development Strategy for

2012 Yeosu Korea.

the Seas of East Asia (SDS-SEA) which

mapping in the Gulf of Thailand under the

has been adopted by fourteen countries in

Yeosu Project.

THE EAST ASIAN SEAS REGION AND THE YEOSU EXPO

intends to expand oil spill contingency

the East Asian Seas region, including: Brunei, Cambodia, China, Democratic People’s Republic of Korea, Indonesia, Japan, Laos, Malaysia, Philippines, Republic of Korea, Singapore, Thailand, Timor Leste,

In collaboration with the Global Environment Facility (GEF) and the United Nations Development Programme (UNDP), PEMSEA is also contributing to the exhibition during the Yeosu Expo.

The Partnerships in Environmental Mana-

and Vietnam. Today, Republic of Korea,

PEMSEA has grown since 1993 from a

gement for the Seas of East Asia (PEMSEA)

together with China and Japan contribute

regional project funded by the GEF,

is committed to work for the success of the

to the support of the PEMSEA Secretariat

implemented by the UNDP, and executed

Expo 2012 Yeosu Korea. We at PEMSEA

which has been hosted and provided with

by the International Maritime Organization

strongly support the initiative of the Re-

an office building by the Philippines in

public of Korea in hosting the first inter-

Manila.

national exposition to give exclusive focus on the ocean and coasts. We are eager to

To help draw attention and support for the

assist in drawing attention to their immedi-

Yeosu Expo, PEMSEA is organizing the

ate and long-term importance to the region’s

East Asian Seas (EAS) Congress 2012 with

economies.

the Republic of Korea’s Ministry of Land,

(IMO) into a regional mechanism with its own legal personality.

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Culture Expo National Day Events

The Big Ocean Show

Official Participants designate one day during the Expo period to host an official ceremony along with various performances showcasing their cultural heritage.

Set against the backgrounds of the sea, the Big Ocean Show will go on for 93 days under the theme of ‘Flowering Ocean’ and wash away the heat of the summer months.

National Andalusian Orchestra of Algeria

Street Performances

Other Cultural Performances

A series of cultural and art performances will be staged at different corners of the Expo’s streets and plazas.

To add to the enjoyment of visitors to Yeosu Expo, a variety of performances by top entertainers from Korea and abroad will be staged as well as classical music concerts, musicals and plays throughout the duration of the Expo.

A scene from Oneuli , children’s musical based on traditional and authentic Korean music

FAQ

Q . Who are the honorary ambassadors of EXPO 2012 Yeosu Korea?

A . AtYeosu present, the honorary ambassadors of EXPO 2012 Korea are the K-Pop singer IU, Kuroda Fukumi, a Japanese actress, and Miss Korea 2011 Winner Lee Seong-hye.

The Korean pop sensation ‘IU’, hugely popular in her native Korea, the Japanese actress Kuroda Fukumi, a well-known advocate of the Korean culture, and the winner of Miss Korea 2011, Lee Seong-hye have been designated as honorary ambassadors for EXPO 2012 Yeosu Korea.

IU, appointed as an honorary ambassador in May, has been making a great impression on public by singing the Expo promotion song, She has been helping promote Yeosu Expo to the young generation.

Kuroda Fukumi, designated as an honorary ambassador in August, belongs to the first generation of Korean Culture advocates and has promoted Korean culture in Japan for more than 30 years since the 1980s. She once said, “It is my mission and duty to serve as a bridge between Korea and Japan. And I will do my best as an honorary ambassador, promoting Yeosu Expo and encouraging more Japanese visitors to join the Expo.” In addition to these two luminous honorary ambassadors, Miss Korea Lee Seong-hye was appointed as an

honorary ambassador in December. She is expected to promote the Expo, representing the ‘Beauty of Korea.’ She will appear in promotional video clips targeting both Korean and global audiences and join a variety of events over the duration of the Expo. The three honorary ambassadors will contribute to raising interest and excitement for Yeosu Expo which is only five months away.

Furthermore, Jacques Perrin, the director of the acclaimed documentary ‘Oceans’ and being famous for playing Toto in ‘Cinema Paradiso’, is expected to be appointed as an honorary ambassador in the near future.

Korean Pop Star ‘IU’

Japanese Actress ‘Kuroda Fukumi’

Miss Korea 2011 Winner ‘Lee Seong-hye’

French Film Director ‘Jacques Perrin’