Official Guide Book Golden Gate Exposition 1939 by Bruno Manuel dos Anjos Marques Albano

OFFICIAL 6UI0E BOOK

ATI 'S

N fl

G L

EXPOS

FRANCISCO

E I

Q Nii

An American philosophy and

its

symhol

% The restive American spirit that yesterday pushed our frontier to the Pacific, expresses itself today in science and industry. Symbolizing that philosophy of progress is the Ford Motor Company exhibit.

You are cordially invited

make

this exhibit

your

headquarters and to see many triumphs of engineering that have contributed to the inherent quality of today's Ford, Mercury, Lincoln-Zephyr and Lincoln

motor

cars.

of how that inherent quality is maintained through the control of production processes from

Examples

iron ore to finished car is a fascinating story. It will give you a better understanding of what is happening in the automotive world this year.

FORD MOTOR COMPANY

LATIN-AMERICAN

.e.

Life History of

(f)

(g)

Philippines

Johore

(t>)

Hawaii

(c)

New Zealand

(i)

Java

f</J

French Indo-China

(j)

Netherlands East Indies

(k)

Japan

alia

CALIFORNIA

GROUP

Redwoods

(h)

FOREIGN PAVILIONS

<•> (a)

AREA

PACIFIC BASIN

Frano

(a)

irnis State

CENTRAL SQUARE AND LA PLAZA GROUPS h.

(b)

Press Building

(c)

Temp

fV,)

(h)

Alta California Building

(i)

San Joaquin Vallej

Building

Buil

Building

Hall of Flowers

(k)

Redwood Empire Building

(I)

Shasta Cascade Building

Buildin

Christian Busiu<"-snirn'> Assoi

(f)

Southern Counties Building

da and Contra Costa Counties

m Trails (j)

fg) Stati

National Cash Register

lompton Metal

Lir\kACl Akir^

HOMELAND

(b)

(c)

California

'()[«!

(d)

Home

ernPineH«

Enlarged Details

SouleSteel

Group Areas

Shown on n

\ir

Other Side

Theatre

Drugstore B lilding

ilty

Kitchen

Restaur!

FINGERTIP

INFORMATION

How

Use

Guide Book

HOW TO GET TO THE_FAIR Charges

SECTION OF MESSAGES TO VISITORS OF THE GOLDEN GATE

WHAT

INTERNATIONAL EXPOSITION FROM CALIFORNIA MERCHANTS, HOTELS, IS

RESTAURANTS, TRAVEL SERVICES, RESORTS, BUSINESSMEN, AND FROM FOREIGN GOVERNMENTS WHO ARE PARTICIPATING San Francisco

â&#x20AC;&#x201D; San

THERE

TO SEE

THE EXPOSITION

Francisco-Oakland Bay Bridge, Treasure Is/and

WHAT INTERESTS

YOU MOST

GENERAL SERVICES Transportation on Grounds

FOOD Personal Services Relaxation

REST ROOMS

EMERGENCIES

ASSISTANCE

COURTS GARDENS OUTDOOR ART

mutX DIRECTOR

EXHIBIT IN

DETAI

Walter Burroughs Managing Editor Gladys Tilden

Editor

Frederick Wolcott Advertising Mgr.

W. W. M onahan Publication Director Louis Sloss

Business Manager

Al Greenstone

Mgr. of Distribution

OFFICIAL GUIDE BOOK FIRST EDITION

EDITORIAL STAFF

GOLDEN GATE INTERNATIONAL EXPOSITION World's Fair on San Francisco Bay

FOR THE CROCKER COMPANY

W. Thompson,

Associate Editors: H. Frederick E. Keast

San Francisco Bay Exposition

Assistant Editors: Bruce Lee, William

A. Moses,

Bob

Prescott, Vic

Row-

land, Eleanor Focht, Charlotte Jones; Henry Wachs, Art;

CONTENTS

Don Mc-

Clinton, Photographs

Cover by Si Vanderlaan

FOR THE EXPOSITION C.

M.Vandeburg Director

Crompton Bangs,

Jr.

of Publicity

A Cartograph of Treasure By Ruth Taylor

Island

Map

Asst. Director

Page

Frank Feliz

Dir.,

Wm. L.Wright

Publications Div.

Dir.,

Visitors'

and Travelers' Guide

Magazine Div. Fingertip Information Section

How to Use the Official Guide Book A section of condensed information

BUSINESS STAFF Advertising Associates: Bell,

Moncell R.

Powell Humphrey, Myron L.

Sparrow

Manager Associate J.

of Sales: C. F.

Manager

Cunningham

of Distribution:

Joneck I.

Inc.,

Buildings, Exhibitors and Conces-

Wa-

genheim, c/o Joseph Mayer, Pub-

New York

Directory of Officials and Index to

sionaires

Eastern Representative: John lisher,

designed to answer most questions which occur to Exposition Visitors by merely flipping a convenient tab 17

331 Madison Avenue,

City

Exhibits in Detail, beginning

Monochrome Photographs by

Carl Wal-

len,

Roberts and Roberts, and Gabriel

Moulin. The

Guide Book

Golden Gate International Exposition is published by The Crocker Company, division of H. S. Crocker Co., Inc., 720 Mission Street, San Francisco, California, official publishers for Golden Gate International Exposition. S. S. Kauffman, Official

the

president; Louis Sloss, vice-president; A. C.

Moench, vice-president; Eugene Kauffman, secretary; W. L. Peterson, treasurer; Walter Burroughs, manager. Associates Max Flader, Al Greenstone. Price, 25 cents. For mail orders add 5 cents for postage and handling. No manuscripts solicited and Publisher assumes no re:

sponsibility for their return.

Natural Color Photographs by Richard N. Kauffman, Gabriel Moulin, Harry Sararus.

Format by Herbert F. Zimmer.

E. Hill

and Carlton

Typographic design by Roy

Kibbee

Printing, Crocker-Union,San Francisco

Engravings by American Engraving Co.

THE HUGHES HOTEL

HOTEL SHUOV

FRESNO, CALIFORNIA Rates $1 to $3

•

ST & GRAND AVE LOS ANGELES

CORNER SIXTH

Aircooled

• COFFEE SHOP •TAVERN

•

Nearest to Everything Downtown Half Block from Biltmore Hotel

FREE GARAGE

ONE OR TWO

TO HEIRS

LOANS

Arranged against their >hare in unsettled esutes. trust fund-, contingent interest, legacies, etc.. large or small amounts; or sale arranged of all or part of their share.

All Outside Rooms... All with Bath

COFFEE SHOP • DINING ROOM INDIAN ROOM COCKTAILS

CHATHAM DISCOUNT COMPANY 170 Broadway,

New

York

City,

New

York

THE

MAYFLOWER HOTEL

GUESTS

535

GRAND AVE

FOR

Centrally located dountotc i hotel

•

LOS ANGELES

Across fron The i

BILTMORE

Double Beds $2.50 -Twin or Double $3.00 and $3.50

ONE

PRICE

All outside

rooms

All with

Tub, Shower, or Combination Bath

* GARAGE SERVICE TO DOOR

Garage or Autopark

TWO

$250

Extra Charge for Tuo Persons Occupying the Same Room

."IN

AND OUT"

75c

* COCKTAIL * LOUNGE •

GRILL

COFFEE

SHOP

HOBERG'S RESORT* SEIGLER HOT SPRINGS A

vacation at two resorts for the price of one.

October

FOR

1st to

HOBERG'SSIEGLER LAKE COUNTY, CALIFORNIA

PANORAMA

he $25,000,000 art exhibition in the ine Art* Building probablj embraces ie m<>-{ comprehensive single exhibit of 1 the fine and liberal art- ever a--< m has been ltd. This entire exhibition lied, described, and it- highlights illuin

May

and pleasure.

ate<l

from

NFORMATION WRITE

health, rest

for

Open

15th, 1939. Everything

a -eric- of

-ix

catalogs vrhicb

OF THE ARTS arc themselves fine art-.

examples of graphic

The -eparate catalogs

sell at

prices

low as 20c. Individually the catalogs

make

interesting, informative keepsakes.

Together they give you an exciting pano-

rama

of all the art-.

nsAUV TgMj^T** VEST/

^REIIT R CAR drive

/V&a^lNSURANCE PROTECTION SAN FRANCISCO

480 Hobart

LOS ANGELES

Biltmore Garage, 5th

Other stations at

H ÂŤ?.Âť ^R

175 Turk Street, UNderhill 6868

OAKLAND -

St.,

TEmpIebar 3377

STATIOH*

Hollywood, Pasadena,

Del Monte, San Diego, Portland, and Seattle.

GORGEOUS OFFICIAL KEY ON DISPLAY AT EXPOSITION The

Official

Key

of the

Golden Gate

In-

ternational Exposition, a $35,000 shaft of

gold studded with the rarest and most precious stones in the world, is on display in the Palace of Fine and Decorative Arts. It

was used by the Governor of

Cali-

fornia officially to open the Exposition.

The

largest, most spectacular object of kind fashioned in modern times, the key is ten inches long and weighs one and one-half pounds. Eighteen ounces of native California gold were used in its

SltF

DRiV

Grand Ave., MUtual 4131

TIME, RIGHT TO THE SECON AVAILABLE TO FAIR VISITORS Throughout the Exposition ground: Expos tion visitors the right time. (See maj page 24 under tab "General Services." These clocks were installed by Intern* tional Business Machines and are cor trolled from an electric master clock i clocks, correct to the second, tell

the

IBM

exhibit in

its

own

building

its

fashioning. In addition to small

diamonds

and tourmalines, there are thirty fancy cut pink tourmalines and one large one

side the Electricity

and Communication

building.

In addition to demonstrating the opei ation of

its

time system, the Internatiom

Business Machines exhibit will dramati2

in the key. In addition, there are eight

many uses of the company's ingeniov. machines that touch upon the daily liv<

choice specimens of benitoite, the rarest

of people.

stone in the world. Only one vein of beni-

tion of accounting record will be show]

has ever been discovered, in San Benito County, California.

How

toite

The key was sponsored by the

Califor-

nia Retail Jewelers' Association and was

contributed to by

members

of the

Amer-

ican National Retail Jewelers' Association

from

all

parts of the country.

was

the

all

The

rapid, automatic produ*

kinds of facts are recorded o

cards by means of holes and

how

tho*

punched cards operate swift Electric Ai counting Machines to produce finishe reports will be demonstrated. These m chines are used by railroads, banks, surance

companies,

department store government

manufacturing

concerns,

are also available.

and

throughout the world.

institutions,

^^riHt

GOLDEH

PHERSHilT

W% y

Powell at Geary

San Francisco's most favorably known Restaurant

THE SIGN Of THE PARROT

A CUP OF DELICIOUS

HOT CHOCOLATE

OR A REFRESHING GLASS OF

CHOCOLATE MALTED MILK at the

GHIRARDELLI

BUILDING!

THE FiSHERITiEn Nishermen's x Grotto

Invites

you

its

Restaurant

Fish Dinners. California

GROTTO

5 .

serving finest

Crabs our

specialty.

on THE cBvwnv L

Also Seafood Cocktails at our stands j

m~^w-^—

No.

-Avenue

of Olives

See

Visitor's

No. 2

Guide

California

Avenue

Map

At San Francisco's world-famous Fisherman's Wharf enjoy the delicious "really- fresh" seafood dinners we serve in our "GROTTO." The two-story building overlooks a colorful fleet of three hundred fishing J

r^^^T

NO. 9 FISHERMEN'S

WHARF

•

boats.

SAN FRANCISCO

MUST

BE THE

SAUCE ..

It is

very especial!

.And

Exhibit .

"V OMELETTE"

nmELio

There

of French Cuisine at.

think, is why so many important people come to me for dinner. For salad Amelio and asparagus Amelio and paste Amelio, I have the sauce very especial. I think you will like, too, my steaks and chicken. They are very especial, too. Dinners from $1.50. Choice cocktails and wines. Music during dinner.

That,

Camino Real

5 Miles South of Palo Alto

Excellent Food, Fine Wines and Liquors Telephone Mountain View 830 Closed Mondays

1630 POWELL STREET

•BE SURE TO VISIT SAN FRANCISCO'S WORLD FAMOUS SPANISH RESTAURANT

Tamales Enchiladas -

and other Spanish V.

SCARPULLA

1237 POLK

STREET, NEAR BUSH

delicacies •

SAN FRANCISCO

MOTOR DOWN THE SUNNY PENINSULA TO sun *jrc*fc Ui&aZqJiA* CALIFORNIA'S MOST DISTINCTIVE SUPPER CLUB '

£ -her »e 4

$1.50

STARRING STAR ATTRACTIONS

f;5

GgAXiMcMCvHXa,

MILES SOUTH OF PALO ALTO

CAMINO REAL

•

101

HIGHWAY

CALIFORNIA GLACE FRUITS The Ideal Exposition

Memento

Delicious Fruits in California Redwood Chests, Exposition Plaque Chests, Trays, other valuable memento packages. Simply make your selection at our exhibit, we will take care of shipping details.

LYONS EXHIBIT

•

PALACE OF FOODS AND BEVERAGES

FOR A REAL SEA FOOD DINNER..

"SPEI1GER SS ENCINAL.

101 Highway. San Rafael.

"IF

Calif.

GROTTO

• FRANK SPENGER CO., 1919 1

MS,

HAVE

ROGER

JOLLV

.VI S IT

Fourth St.

Berkeley, Calif-

IT"

THE GHVUJPV

Serves the World's Best Sandwiches, Chili, Steaks

and other Fine Food

COME TRY

THE TREASURE .

Most Reasonably Priced ISLE

."The best thing

IMPERIAL SANDWICH

at the Fair"

PARIS RESTnURMIT CyriLLo

SPECIALTY KITCHEN Foods

Distinctive Ave.

between

and

•

French Family Dinners moderate prices. Garden Room

Featuring at

World's

242

O'Farrell Street

with

•

Phone SUtter 9436

'Treasure Island

Most Unique

french restaurant

65 ELLIS STREET Lunch 35c, SOc •

mosaic Stamp Work Made

wine

parties.

Famous for our Sizzling Steak Dinners

Beverages

Lrciro Ljtraro Visit

with f<>r

•

Dinner 50c, 70c

If/fT/ F{Jy^i

200,000 Stamps

by Rev. A. Bucci In

The Gay way.

Ave. 102.. .Treasure Island

i 11 TICKET PRINTERS Roll Tickets

•

25 JESSIE STREET

Coupon Books •

SAN FRANCISCO

See and Talk to the Girl II

the Fish Bowl

1 1

LUNCH AND DINNER DELUXE

•ALL STAR FLOOR SHOW* 365 MARKET STREET

6ARF ELD 0365

CEMENT, ROCK AND GRAVEL Bode Gravel Marinap

Co.,

LUMBER

"Bode Mix Concrete"

Corporation,

builders

Pope & Talbot Lumber Co. San Francisco since 1849

the

Treasure Island Rip-Rap Wall. Basalt Rock Co., Inc. Daniel Contracting Co. Blake Brothers Co. Hutchinson Co.

Rolando Lumber Company

Wood Lumber

E. K.

Santa Cruz Portland Cement Company

"Goods Los Angeles

of the

Co.

Woods"

San Francisco

Oakland

COMMERCIAL FIXTURES STORE FRONTS Mullen Manufacturing

Co., 5. F.

Display cases, special cabinet work.

THE OUTDOOR PLYWOOD DOES A SUPE1 JOB ON MANY EXPOSITION BUILDING

CONSTRUCTION EQUIPMENT Northwest Engineering Co.

HARBOR PLYWOOD CORPORATION

PAVING MATERIALS

CONTRACTORS, GENERAL Chas. Stockholm & Sons

Calrock Asphalt Company, San FranNatural Rock Asphalt on Yerba Buena Island Roads, Red Rock Asphalt cisco

White Brothers Hardwood Headquarters Since 1872 SAN FRANCISCO - CALIF.

Fraser & Johnston Co.

â&#x20AC;&#x201D;

on Overhead Bridges, Calrock Mastic Tile on State and Federal Building Balconies, Casmite Emulsified Asphalts.

SHEET METAL PRODUCTS

GAS FURNACES, HEATING

EQUIPMENT

HOQUIAM, WASHINGTC

Ames

Co., Metal Products Mfg.

Irrigation pipe.

Orchard heaters. Venti-

lating blowers. Stamping.

Ph.

MA.

San Francisco.

3700.

STEEL PRODUCTS

Guilfoy Cornice Works, San Francisco

Soule Steel Co.

Sheet Metal & Star Curtain

n^S

A TEAWCISCOS ^QW

DISTINCTIVE CHINESE ART GOODS

Hade -Hand CldUtinai

•

S>ll/c

GUMLING IMPORTING COMPANY 444 GRANT AVENUE

•

SINCE 1920

SAN FRANCISCO

•

NANKING SHOP 544 GRANT

INVITES Highest

YOU TO

Au ard

ITS

for Precious Stones

WORLD-FAMOUS MUSEUM OF GEMS and Cameos

M PORTER AND MANUFACTURER

519

GRANT AVENUE

SAN FRANCISCO CHINATOWN LARGEST IN THE WORLD The

•

Chinatown in the world, outride <>f Oiina. i> in San FranCttCO. Also, it i- the U*-t known. Here more than 25.000 Chinese live and work in a color' Francisco

that

complete city in itself with -hops, markets, restaurants, newsi-

Panama-Pacific International Exposition, 1915

Heart of Chinatown

« THE '

TUMI DRHGOn §|

'The Temple of Heavenly Spirits

San Francisco's most unique Cocktail Bar located in the heart of Chinatown 158 Waverly Place

•

Near Washington

a first-call for in

visitors.

Chinatown

DEALER IN GENUINE STONES ONLY

In the

lar^t--t

•>n

AVENUE

papers, theatre- ami e\»-n it- own telephone exchange with operators who speak both English and Cantonese.

You're invited

BRAZIL You

will find relaxation, refreshment, entertainment and pleasant education in the Brazilian Pavilion, located in the heart of the international area on Treasure Island.

Be our guests

at Cafe Brazil, sip real Brazilian coffee or restful tropic surroundings.

may

where you mate amid

Between four and seven a gay Brazilian orchestra will play for you in the Tropical Court, rich and green with South American trees, ferns and vines.

Brazilian hospitality awaits the Brazilian Pavilion

you at

TAKE

WORLD TOUR ON TREASURE ISLAND

These pages of the Official Guide Book have been set aside so that foreign participants may have the opportunity to tell Americans some interesting and educational facts about their exhibits and the countries from which they come. The Official Guide Book is designed also to be a permanent reminder to Exposition visitors of their trip to Treasure Island.

Americans who are uninformed, as

home

lands of our international friends, will find on Treasure Island the significant

and worthwhile contributions each country has to offer in resources, industry, the arts, recreation

The second

visit to

ing at the Fair,

the nations exhibit-

to see

what each

those nations has on display at Treasure to see and enjoy. Then, Island for

YOU

and perhaps, to see

later

you may actually go

them.

Over twenty nations are participating in this next best thing to a world's tour:

from the "down-under" countries of Ausand New Zealand to Norway, from the island countries of Johore and Java to world-power nations of France and tralia

well as perhaps misinformed on the

ers.

steamer for a

and attractions to travelbest thing to hopping a

Japan.

Accounts of their exhibits explained by referring

detail can be located

Fingertip tab

"What

Interests

and the general Index.

to the

You Most"

ARGENTINA

Fine Arts

Room

Argentina Buys More from the United States Than from Anv Other Country in the World

The Pageant of the Pacific —an expanding To

the

center

of World Trade

Golden Gate International Exposition, known Pageant of the Pacific," come visitors from

as ''The

the four quarters of the globe to learn of other people

and their customs, methods and products and ideals.

—

exchange

ideas

bound to knowledge develops a clearer understanding among nations and peoples. In this conBetter relations and closer friendships are

result as first-hand

nection, the Exposition will prove to be an important

world goodwill

The

center.

International Business Machines Corporation,

serving the needs of business and government in 79 different countries, is proud to be a part of the Pageant

which world commerce. of the Pacific,

views as an expanding center of

believes that through the continued cooperation

of business, financial, governmental, educational, religious its

and cultural

institutions, this area will

add

farther contribution to the cause of world peace

through world trade.

You

are cordially invited to visit the ex-

hibit of International Business

Machines in

the Palace of Electricity and Communications

BUSINESS

INTERNATIONAL

MACHINES CORPORATION World Headquarters Bldg.

590 MADISON AVENUE

NEW YORK.N.Y.

Branch

J/I \|Hr\C

fai:,|,„,M

MlumiK)

P R

N C

Offices

P A L

C ITI E S

OF THE WORLD

San Francisco Office: 25 Battery Street 12

EXPOSITION CELEBRATES ENGINEERING TRIUMPHS Three engineering marvels in San Francisco Bay have been completed within the last two years. Pictured here are two of them. Above. Treasure Island, designed as an ultra-modern metropolitan airport. Below, the San Francisco-Oakland Bay Bridge, longest in the world. The third, the Golden Gate Bridge, has the longest single suspension span in the world.

PRESIDENT, GOVERNOR AND MAYOR GREET TREASURE ISLAND VISITORS PROCLAIM GOLDEN GATE INTERNATIONAL EXPOSITION President Roosevelt, Governor Olson of California, and

Rossi of San Francisco have

Mayor

issued special messages proclaim-

all

ing the Golden Gate International Exposition, World's Fair on

San Francisco Bay, and welcoming

From Washington, comes

visitors to

it.

from

the following message

Presi-

dent Franklin D. Roosevelt

"As

the boundaries of

strides of trade

and

human

travel,

human understanding be

it is

intercourse are widened by giant of vital import that the

maintained, enlarged and strengthened

rapidly. Unity of the Pacific nations responsibility; their

bonds of

America's concern and

onward progress deserves now a recognition

that will be a stimulus as well.

"Washington at the

doorway

nations,

remote from the Pacific. San Francisco stands

to the sea that roars

and so

to the

May

this,

all

the ages past

â&#x20AC;&#x201D;and

America's World's Fair

in 1939, truly serve all nations in

achievements of destinies,

the shores of all these

Golden Gate International Exposition

gladly entrust a solemn duty.

on the Pacific

upon

symbolizing their

amalgamating

one with every other, through the ages

their

come.

Franklin D. Roosevelt"

Speaking for the Governors of the eleven western

states,

Gov-

ernor Culbert L. Olson designated 1939 as the "Fiesta Year of the West." His

message follows:

"Living in a land endowed by nature with scenic grandeur, natural wonders and resources, this is a

of the western states feel that

most favored part of the world. Our grandfathers

here and conquered a wilderness.

Our parents tamed

settled

that wilder-

ness and created for us a great empire, productive enough to

enable

all

of us,

will, to live

and enjoy a

life

worth while.

The\ bequeathed

us a tradition of true western hospitality

characteristic of the pioneers of our land.

"Upholding

this tradition, the

the deep south,

from the Rockies

house, the premiere fiesta of

all

to the Pacific

times

with

states w

ill

'Now

l>e

holding open Inter-

San Francisco Bay.

t<>

Treasure Island. The eleven western

the hosts.

therefore he

proclaimed by

us. the

eleven western states, that the year 1939

Year of

'Fiesta

he marked h\ a second might} westward migration

ill

road> leading

all

Golden Gate

the

nationa] Exposition on Treasure Island

This \ear w

from the north

whole west

the

BCl ei ally in\ ite the

\\ est.'

Governors of these

hereby designated as

And we do hereby

individually

and

peoples of the w hole world to be the guests of

and the Golden Gate International Exposition on Trea-

the west

sure Island throughout the year.

Cilbert Mayor Rossi message

gives a

warm

Olson. Governor."

greeting to Exposition visitors. His

is:

"To us

given the honor and responsibility of staging the

Golden Gate International Exposition and acting as host

welcoming the world

to participate in a celebration

city in

dedicated to

the future of the Pacific empire. "It

is in

the spirit of western hospitality that

to share the

invite the

world

beauty and grandeur of Treasure Island in 1939.

" \- chief executive of

the host city,

affords

me genuine

pleasure to assure visitors that a heartfelt welcome awaits their

coming

to the

Exposition. Speaking for the citizenry of San Fran-

i-< <Âť.

we look forward

diality

and friendship.

upholding western traditions of cor-

We know

that the

journey

while, that the \i>it will he replete with interest

will

be worth

and entertain-

ment, and that memories will be stored with treasures of the

Golden Gate International Exposition and the attractions of

Cali-

fornia and the west's vacationlands.

Vncelo

Rossi, Mayor." 15

â&#x20AC;&#x201D; INFORMATION AT YOUR FINGERTIPS This guide book is designed to be your constant companion during \our visit to the Exposition. By a flip of your finger you may find the answer to a question when you need the answer most the instant it occurs to you. More complete information follows this fingertip section. Flip bottom tab for index and directory.

all methods of transportation to Treasure Island. Admission Charges, Fares, Bridge Tolls, Routes, Schedules, Parking. Regulations of Special Interest to Visitors.

Complete information on

This tab answers your question, "I wonder what's in there?" Keyed to one simple map it gives you a bird's-eye glimpse of all buildings and areas, their exhibits and attractions.

Here's help in planning your time so you will be sure to see the things which interest you most. Exhibits and concessions classified

according

your special hobbies and

interests.

Complete tabulation of services available

at the Exposition and them. Elephant trains, roller chairs, rickshaws, telephones, correct time, guides, mail boxes, telegraph, information, check stands and many others.

how

to %find

Tired? Hungry? Thirsty? Need something? This tab tells vou where to find a place to sit down, how to find the food or drink you crave most, where to find a barber, a beautician, a flower vendor or any other personal assistance.

This tab tells you what to do in case something unforeseen or extraordinary occurs. Lost and found departments, lost children, accidents, fires,

what

how

to find a

policeman, other information and

an emergencv.

Treasure Island's beautiful courts and gardens are filled with flowers, foliage, sculpture, bas-reliefs and murals. This answers your question. "I wonder what that is?"

The index and directory mation

in this

book.

tells

covers

vow where to find additional inforofficials, also

sionaires listed alphabetically.

exhibit building or area follows.

exhibitors and conces-

description in detail of each

— I

E-

s ~

3 c *-.

•;£

—

S .i

«^ n

r >

^ 3 «2 p «S

»-.

£ — _Z

—

o s « » 5 E

be >>

"ft

£-

_•

'5.

o o u

c =

—

a d

•

u - .2

•

fi .i:

S m.8"2 h c m 3 « a » s,s *

-a

•£»

2 EC'S

E a

•-

*>-z

- -

s *b E-

—

8ev.fa-S 3 3 c S-°^S2

U ° ? ^-

tic

s§32

Bit

Sis'

s 2 *» «s s 3. a ° E

= s

-f

—

a s? k g

3 e

«<

—

^^ i~

a W

«••* ft

S«M H- t^-i^="< «^ ^

= as-* s77w. a c E '-K-C:

2 a a

E-f

i - a - .^

- -- v_ -^

- -

gfi

E -c

c a c

oca a

§"C

-J 7

lt:

a c ~

—

o ^HiEiaE 5|^

> .— JB

= .^2_

*»

• fiq igo2 ^• a f s«g & g <> a fe m 2 § ^ .^

x = i^

- «

w£ § a g. b BUco •§ O fe 1!^ •,

—

»|

",; — © a « -

I- w ^^ > < —

g a 3 §

g-^

« a

v o

l—l

5 C3

iU Irt

o >.(M

JSAOhti :

—

— "Zt.

li.

--2

•/

i.Z'^o: * S3 f

•

•"

— ^-

- f \

'3 -

z o ,S S = o.S

> 9 E >

Sfi -~

•

- ."

>. ^

| 7

J i ^ 'r $ n

to ii

C C— = ~ z E S — - -Sg-SbS - a

X—

^-.if5

•

—

-^ .E-

^ =

i i

a X g

8-cS

m -

—

:[;

"ZL

sl^l

- < COcS^QStSHft ~ u c - > ^W

= 5 o © S

£ § c

s_^

fi.g

oPQQQ

O 3

•*

'**

d^><9pi

—"""""•—— 5 E a

— *3

—

E^^ii /

p ^C

a g ^ a

-.---

d g

,fi

— — ^:

Eco*c>-< 8

5 5

a(S*«

E f

C g q

c —

M.3

3 2 8 9 n 19

_ d

2 g

P* -C

—

•—

ft*

—

5fl

—

* * ~

e ——

: Ik

u u

O D

5 S

> 1

6 ~6

«*;

sj =* as

5 to

.^ -^

| S3

;/.

——

o u •2

e k. o

3 -

c i §

._•

£ o7 .-A

—

e 7

« S

—

<r>

-a

era

c a k.

if.

a k.

e 03 k.

- 1

—

i k.

V ^

"o .2

% £

c«

(ft

«u

're

<-w

JO -

i- J la d

•-

—

_- ^ a

O O

- ^

U 5

^C q

"re

Bui 5 -

—

•_

s»

- J-

r ~

•3

>JI

-c

VO (3

c (3

cj .s vd

X *3

"a;

C/3

6 o

-3 -

re ki

d - o — "ft

— -

r-'

= fe •

o .2 *>

<—

CQ J,

—

k. 03

J OS

"is

& ^ 5 ^ O

eft

— S Wa

111

-g

~~r.

•

-S

• „c

> H -

§ H

-r.

Z Qj U

gd|J

m-a

—

••

m'osE O

w»

—

u 03

1 -

a l5> ^ z v

«j

- -

—

« »**

£S

"a E o

fee

w:3

3 c

H S3

„ t»

1" <

cj-*

<3£j

J >

CJtD

C CO

h-3

5 2 d > <

» § On"

co .

i—l

w £

„ g

-S

ill

- a 1*3

^. « O «

ft.

-3 -«

•

ft «

< 2

w2 OJQ

5W a

w 3 -3 -3

U3 Lh .3 Oh CD

a w •S-3 •* 2

^* a ^ ^

£C

~S "2

S ©

^ t«

.*>

"*x

fta

« ^: CO

O 3

8 a "3

•*-

CO V|

o 2 3

OS co

V A

-5.2

.6 -Q

is as

C.P

•*-s"3

"SI E g

-5

b -3.

§3 a as

•a IS

ft ^3 co 4)

5a a

w t*3

"^ .Ji-a 4, ft -3

^ a

ffi

5 •2a o© 2o

—

O 3 O eS

111

q. En

bC o^

-3 -3 .

r-l

<[>

'5c

«»

;

in CO

ft.

1^ CD

o o ft a x

•5-

ft.

">^i

-5

6 a W

E E 3 ca

^ h

H-

3 O

ftcr:

-« OS

o o

C f

HWUo

1|3 <

s CD

O -3

.2 "3

^ ^

3 < ^ s CQ O < S f^ DS <! O E^ >-

5Cj=

« D

—

i«

£ s

<: £ PQ © OS *

<*« *3S

•-

PL,

-§

Wed k

g bC § 2 a, -5

"§*§

«* J Oh

"5c

OS ft

ffi.S

ffl

3 Q CQ ^ 5 ^ sh 3# ^

<-©

£ u

tf!

H.-S

< Q

W <

si X

p u

CD .& •< o3 "O

'bb

„OS

H^ Q"

o ceo

-3 \D

£C ft

ftl

ctj

O X

••

S a

21 S c 2 £

3 3

CD-"3

* v

W CD a « 8 g

W CD

w Q J C C vd W

H W

* fi

3 g

o O

H a^ a .

• •

oj CO

ft 13

—

.2 -S

•**

OS sc

-a

^03

Id2

s"^

?£ £

> o 6

<->

-a

en o

Sc8 1)

5 z

Is Mc C en .2 -| J ..

y:^~ -

Pi - ~

PL,

OS CJ

si u

< O

£-6

O-0S

j <

o ^H 2 « -

•

«J

^ Q

-2

O^ ^ M - = 3l 5« —J > 21 22 s J J — slid >.'

L^ v2

.2" = ~ £ -3 ca v ^3 g |

.2*1

111 III-

— B 5J Z §o

•= -^

< '«

u 5

W a

c^ tx^

b m

S <*

«•-

OS r-

o= u, =

«j

2 <

F «

-•

_ 2

i b — — 2 .? z § £ os < < a, < ?5 I

—

•-

u0°

^ mo

_•

«i

J"u&;

i»

ca'

£T.a

a CJ

'J .

-g

t 2

-^-: <

—

C C os

-M

v«

£ 5

en _2

< < HmM Z ~= OS p a u.

nties,

S •

iu — B

•-

_£-

—

to en

-; ca

J -2

». =3

ZE ea

X x •"•

--iB

Q "SaZ .

ssion

all

1 5

x a

5 Z

#^2

*j 7

all -

£ ?

—

a.£ 3 nw^

<Q -

i---

.-5 . ^oft* 2 ig g'S 03C, -— u •£:> ^**ca ^>oi f"^ o r;;

Si /

iX'T:

Sn^.2

a 3 os -= —

£ <u

CU <-v

- j

oo -o

u S

§J

^3 _

--^^3-3" --°lgc4 , .s -= -o en 2 ^ > -^ = IP W -J S g C ib -sa S= g t = i<;iwcoOjpa2

ej 1

a c 3a S H,2<u « ica-._:c33fce «

o,5 E ^

Q->r

cu en

P-

-—

/5^ea

OJ t^ 5

SI" ~ ea

o-2

en OS

cnK

£ o c

5^^ -

8 CO

oNwt^

•

* J=

—

J= t* *2

„

en ca

>-i

o -a

2 aoa c§ .S .*3 S

SJ E z 5

O *>

—* -5

-4"

. en

fit c

-— Cea io o " ca

£<

_2 la

—

e»

-o

11 —

ca CO 2-

W - c Q > S- cc z w 2 CJ £ x CU * 2 <^= OS ^ ja ts — H oS'u ^ ^ ^en 3C en ^W -2 a « "2 -S O O "3< S

£.5

«*-

»>

r»

CA)

ft-

-5

^ c « £ tx — "«

•

—

*->

Rrtfl

.=.

o as

5«'h

« o iT

5*1

Q a

00 > a

3 3

S S 2

ft-

6<H

o a

voE- 2 .2

5 a Z

tiHE

ft.

—

III

E 5

.5*

i a

I c

< 5 © _s

>©

£ o

t"*

f-i

*»

a °

5 ^ 2

^ =

C S

S-

-5-

D "2

«£

5 C SP .=

5ft

••

«_,

C/J

-3 .s

—1

1 i

**H

ft)

« £

C S = c E •

— T

» c

CS _

-c

—

-S

c •£

£1

•-

u o

—

T «

"«

=c —2

- 5

CV.

«H

e ©

£ c

c«j

•a

™

4> :

-c~> *2 ' =

S ^ec

C « B

J=i !s"4

t£

C o

CV.

~—^4)

xl9

—

S-

5 .2

•a Vl_

-©

—

-I

r ^

£.§ 1 i

9 .E

En CO

«~

ft""^

-i

ft)

«c

s °

.t;

*>t>

"en

•

o ^

—**

en a)

cs .S

CQ ". CV. 5

a jz '~

5« & 4v EC

en 4)

i^2

5^i

o o

I-

— v*

»-.

ft.

1-1

5-rf

—-_

-**

S|J? sis "-

a»a; c ^

o «•

e ©

—c s E

E E

•»

«)

S " S .2

-c ts

«•

" it

"a 2

* a S S a 1*3

•

•2

£"*

: 5* 5 JK «

c ©

w ^ ft

— 2

5 £

cv.

:/d

5 ,o

t:CJ

•.

^ 9

ft)

E.-r

IJJ 25

—

G .£

-a

ES _a

a--

B -

.tJ

—

*-3

bfl

c c _2 *C

3 S a =

8 S h

»>

—

3 »U —

= "a

•«

3 3

> a,

^ *»

•» •*• *«

——

a o

hOaO

a o

M «

c/) fc-

-i,

-a

—

iZ JI

c d r -i

g s ^J

I«-

,. rh g *a as M; ^ o a; ca O 03 C3 0)

— J= _=

-Q

zj u,

a «

ST! (L

>> >»

•—

V E

-S

— aoJ2

- £

-z:

oTa:

fill

cc °

5««

a lo

So J2 M

e -

^ u «!• a £ £ a: ^ a vtj£ > cco aun -a in .2 fo 0) a QQ 03 3 ^ I 3 O «— is = -a <*-. a <u -2 x ta c a. .a

Z£ ^

o6o

-r=

« o

-a

a£

a'o

•

>>-c

—

N7I

? >

a o

* -a

= = CJ

c«

-a

en 93

p • j'P

-J iZ _:

< a «Q

en t-

d a

tn 0)

S o ^

O 5

< f.

Efl

•

- 'a _r _a

—=

a, *-

~ s - £ _z - a D. O £ <*h 03

*= "3

ecu ^

aE sS O ~

^ >^

:-s

^ g^

•T

s 9 w c "S 8 •

-a 53

<< c

"Nl

IEl

vo CJ CJ

o o

»-s

^ « " 5 P

S .O

«-

o a

BS1 < — =

5 B

-2 .2

—

*jiS

*»

O a a g

B '~

j2 _~

a.- a^ =a; x iC ~ Jd i •

*> •^

-a

M«

.if— a

> a

_ u B*

—

a. 73

o -

•^

•

•_

—r •-§> S*.S

a *"•

S "C I S

1 Z

—

i 9

A. "W

S,'

o-o

3b*

M :-

c a 4; /

a -

—

Jfc

~ 3

= :t

^ -r

>»

6(S -.--/< u

- o

C^h

E 3

i '

O a.

E 3

—

•

Z =z « <o a - r I

2 -

—J

— -

•=

~ — •

> § * a: ." >

= :

= .2 a= '3 ~ J:

-a

-i-

—

—-

_ -

cv.

_-l-L ^u —=

-< ••

~ •— — — _* .

cv.

jsi

•«

; /

•_

«i

—

g -

a 3

>-.

—

o E

-*.

— -

—•*

—

£>

V S

3 -S c

—

C -

c c e

S >

—

•-"

= -r "?

—

-c

••

a i Jtj

s CO,*«

»C

< —O

—

*-*

>- 'C

o .£

J s

,©

5P-

X u v

Z_rr

a s *

•<

-c

cv. hi

» c

- tt~

5 i2

*5*S

Es3

—

E? ^

>—

a r U J

-J

a. ~^

.< ^^

Q 22

-'j

—

^ -J

th'SHH^Bl

w_=22

ts2l

5 =

^ »

s s * 3

1 |

—

H.=22

_§

!S$<

" f

—

•g

B r

—

•7:

"§

a ^

~i:

g, •1

CV,

•J

~ -C

2 VI

— i

8 u

a 0)

3 _

8 J5

«2

—

<2 _-

o E t _= -3 JS

-c

;

s "8 -. g

3 -

5.TJ

—

II -J Ma

OO oo 1

Q£L

U_l

CD CJ>

CI3

o»u

—

^ O o O a Q^ <C

!Z>

-S "«

<£*

b§ !.£ * * 5* •£ J3 .5 " 3 *a. ~

U -C

*.2

- c

•« .2

"fl

s « o * B •

1-s

Iff

£ <

*2~ T

"3 ..

8* V)

tat

o « « 5

••

•rf

-a

S s

5 h,s « w S

£"

'2.

a 3

? » »eft

H O

•< en en

£S£

S-°

9 I

= > -

* <

- i

—

^ S*

~ a

5f.S

9 I

-lit :r .2<? -

"2'

Jill i

•

a -

« ==

-'"' *

"*•*

2 = S.— "

« 8 * fi

•

—— S g 3

- a 5 *

21 '

:*| S S

f ri

r Sc

gpt-a

= r

eh *M

a* -S-3

11*7

3 M

Imi N^l.

* *

8* *aI 2 £

;

;4| .J 2 2 2 S—.t^^^ c o t> = £o 5 .2 A"Z z, * : t*

u iUWuiii} UUiiW* .•

a m a «

: U

C 7

Hit litis 9 b * 8 e _ a

-J

|—

>>\

IF 111

gg'S'S-

Q Z

;

111 »

2-3

2 3

ZZ oo

SJ_

S^S

.2 .2

« 3

Sc3^§g

.. 53

W H

3 ft

W Q

(«

§ ja"S

g e a s

B -«

,°

.22

a--

•*

10° ^

a. .a .5

**•

'75

£Eo

o o

£l

•SPSS.

P "

^ g

B g eeJ

g^ o~

S E S u 3 bCQ

-2

ffl

OCT! 13 £• a "3

O «

s"o a « .1t. tu

S.2

O ^j W a §•

b-b

52o

S B

<J 4)

1* -1 .2

-I

ft a-T3 p

- E

-5

< < ^? Wu 3 E K K H H u 13 D b b .2 = « O O o H CD U -J as U D M B « .2 o O < U hJ «ga ~^

ffi

•

O U o

B B

egE

s§

S«- «

K g

_B-a

^3M

S-3

Stag's D.O

-B

S a

- e tV cfi > t*

<I>

„ o ; O .«

stfit-

Effi'«

•-

ft^-g

"* I *S £0

3 B

B •

„ ,_h

S «»|

52^

M "3 B B B » u .5 2,

B-

a o

?.==

i«> .

;

"eo

1 =

w ^ J ^

, '

w =

as :

^•-B

B.^

b s

, ;

20«

_•

—

K a -

•si

b 4)

3 »

E B ^

<L>H

•S

» E a a

**s £

£w°,

_0 _E

3lx

g -13

J,*

^ 2 E 3

.«

*.9| — « to

o 2 e 5

' l

b * « a B 3

.5 "3 -g

^.o"^ «

S^o

l<:^=

Bed

*m a 4)

h o

1 *-

U S|l3j

Si K al

o « £ ^ B, O

;'o

2> o aa m "§ "3

-T3

S a

O ^

^g^

00 -3

a " C B. ^ « 1

—

Ui sir ;

4>o;

«„

« g B B

S E ft c

c C

3 J3 ?

i4)

^33

2 "

bii

&Sw

3 a > to a

Of5

E « B ft — CO

••£.2 3 §<N

^O «

B o

•-

,„

o tt

^ .

«^?TE S-3?,n"4)t03 §-a*"3

i—i

£ £ B c EJ3

g „

2 E S £ - £ w S

B O

3 O

o, b "

«.

•

B o a

O -5>J -u •£ -a -a

;hJ;3 i

s StW

"rt?

5 5 l I

—

2.2

•?

— ~^3

*•

c«0 c« ««Ow

"2"

^ « i

csSSuSass

82«

3 -t

£C

ADMINISTRATION 'he

Golden Gate International Exposition

isto l>a\

Exposition,

sponsored by the San Fran-

non-profit corporation, incorporated under the

The Board of Directors

iwa of the State of California in 1934.

OSed of approximate!) one hundred and oinmereial leaders of the San Francisco

l>a\

comand

financial, industrial

lifts

area.

An Executive Com-

was created, with broad executive authority, and management natters have been plated in the hands of a Board of Management. Comaittees have been appointed to cooperate with the various staff departments in the conduct of administrative matters and to advise the Board of lanagement relative to policies and procedure. littee

EXECUTIVE COMMITTEE LUES B. Black Alfred J. Cleary OLBERT COLDWELL

W. Mailliard, Jr. Atholl McBean

Gbobcb Creel Milton H. Esberc

John

George D. Smith

Forbes

Honorary, AlfCELO

Rossi

BOARD OF MANAGEMENT Umes

Black

Colbert Coldwkll

P. H.

Patchin

W. Mailliard,

Jr.

OFFICERS Atholl McBean, Chairman

of the

Board

tler, President Harris D. H. Con nick, Chief Director LlLAlfD W. John F. Forbes, Treasurer W. P. Day, Vice-President and Director of Works George D. Smith. Vice-President Maj. Charles Kendrick, Vice-President H. C. Bottorff. Executive Secretary and Assistant Treasurer Col. Allen G. Wright, Secretary and General Counsel

FINANCE COMMITTEE Perry T. Cumber-on Milton H. Esberg Herbert Fleishhacker J. E. French A. P. Ciannini B. I. Graves

James B. Black. Chairman Henry Q. Haw.-, lies -Chair man Ray W. Smith. Secretary Wallace M. Alexander W. H. Berg Cbas. R. Blyth Charles M. Cadman t?.

B. Levison Alfred J. Lundberg

Samuel Kahn R. Knowland

W. (rocker Crum

Bartle> C.

Mailliard. Jr.

A. D. McDonald A. H. Meyer George D. Smith J. H. Threlkeld

Warren

L. A.

Frederick

Michel D. Weill

J. Koster Roger D. Laphara

COMMITTEE CHAIRMEN Mr<. George T. Cameron,

Milton H. Esberg. Concessions and Amusement Arthur Brown, Jr.,

Women's Board

Architectural Commission Frank W. Fuller, Jr.. Aiiation A. Emory Wishon, Exhibits H. R. Higgins. Transportation

S. F. B.

Morse.

Governmental Participation Ted Huggins. Promotion

Silas H. Palmer. Works J. Sheldon Potter.

Executive Committee, Livestock Affairs Herbert Flei-hharker. FlMâ&#x201A;¬ Arts

P. F. Brawner. Special Events, Ceremonies and

Social Affairs

WOMEN'S BOARD Mr-. William Denman. r ice-Chairman Mrs. George T. Cameron. Chairman Mr.. Hazel Pedlar Faulkner. Mrs. John F. Forbes Mr-. Alfred McLaughlin Secretary Mrs. Walter A. Haas Mr-. Duiiean IfcDofSc Mr-. K. 5. Heller Mrs. George Creel Mr-. Hems Potter Russell

ARCHITECTURAL COMMISSION Vrtliur iitiiHii. Jr..

Lewis P. Hobart

ft ill.

C. Merchant

hmrmnn Timothy L. Ptieuger

DEPARTMENTS President's Office Paul A. Sexson, Secretary

George Mooser,

Treasury H. C. Bottorff, Executive Secretary and

Events, Ceremonies and Social Affairs Renwick Congdon, Director

Assistant Treasurer C. J. Hasson, Controller

Department of Works

Department of Fine Arts

W. P. Day, Director H. C. Vensano,

Dr.

Exhibits and Concessions^

Assistant to Chief Director

W. W. Monahan,

Director M. Sandusky. Chief. Exhibits Frederick Weddleton. Chief, Concessions

Governmental Participation Gen. W. E. Gillmore. Director Maj. O. J. Keatinge, Chief, Foreign Participation Keith Southard, Chief, State Participation

Lecal Department Col. Allen G. Wright.

Secretary and General Counsel

Administrative Office H. D. H. Connick, Chief Director H. C. Bottorff, Executive Secretary and

Chief of Construction

Edward

L. Frick,

Chief of Architecture J. Gould, Chief of Structural Engineering A. J. Evers, Chief of Specifications John B. Leonard. Chief of Roads and Bridges Charles H. Lee, Chief of Water Supply and Sanitation William E. Leland, Chief of Mechanical Engineering Wm. R. Van Bokkelen. Chief of Electricity James J. Walsh, Chief of Reclamation

John

J. L. Girod, Chief of Horticulture Jesse Stanton, Director of Color

S. Shattuck, Chief of Transportation H. V. Grant, Expediting Officer I.

Langdon Warner, Fine Arts Mrs. Dorothy Wright Liebes. Decorative Arts Pacific Area Philip Youtz, Consultant

Promotion and Publicity C. M. Vandeburg. Director Crompton Bangs. Jr.. Assistant Director

Lyn Fox, Mgr., Press Bill

Div.

Wright, Mgr., Magazine Div.

Frank E.

Feliz.

Mgr., Publications and Promotion Arthur Linkletter, Mgr., Radio Carl Wallen, Mgr., Photos Frank Peterson, Mgr., Lectures

Newman

Tucker, Mgr., Travel Mgr., Art

Ken Sawyer.

Assistant Treasurer

BOARD OF DIRECTORS Wallace M. Alexander George H. Allen Raymond M. Alvord Frank G. Belcher F. N. Belgrano. Jr.

H. R. Gaither A. P. Giannini L. M. Giannini

S. Belither

Don Gilman

Albert M. Bender

Dr. T. H. Goodspeed D. Grant B. I. Graves

W. H. Berg James B. Black

A. Crawford Greene Walter A. Haas

Louis Bloch

Marshal Hale R. B. Hale Maurice E. Harrison John F. Hassler

John M. Bonner A. M. Bowles W. P. F. Brawner Louis J. Breuner Dr. LeRoy H. Briggs Henry F. Budde A. C. Bullwinkel

Henry Q. Hawes John R. Hayden William Randolph Hearst R. B. Henderson

W. N. Burkhardt

H. R. Higgins

Lewis F. Byington

E. E. Hills Robert P. Holliday George S. Hollis C. S. Howard Wm. L. Hughson William E. Humphrey A. P. Jacobs

Charles M.

Cadman

Ceorge T. Cameron Richard A. Carrington. W. W. Chapin Allen L. Chickeiinj: Dr. J. Frederick Ching Alfred J. Cleary

Thomas

Coaklev Colbert Coldwell R. B. Coons R.

Costello

Jr.

Samuel Kahn A. N. Kemp Chas. Kendrick

Joseph H. King R. Knowland Frederick J. Koster

George Creel W. W. Crocker Leland W. Cutler Harold R. Deal A. N. Diehl

Gus Lachman Roger D. Lapham B. Levison N. B. Livermore

R. Stanley Dollar

James K. Lochead

Sidney M. Ehrman

Dan E. London Alfred J. Lundberg

Henry Eickhoff,

Jr.

Parker S.

Charles T. Elsey Alfred I. Esberg Milton H. Esberg Philip J.

Fay

William P. Filmer Herbert Fleishhacker John F. Forbes J. E. French R. D. Frisselle

Frank W. Fuller.

P. Fuller, Jr. B. R. Funsten

Jr.

Maddux

Mailliard, Jr.

Sam M. Markowitz William Marshall M. S. Maxwell F. M. McAuliffe Atholl

McBean

James H. McCabe Wm. H. McCarthy

McCracken

A. D. McDonald Charles K. Mcintosh

Thomas

C. Meagher Dwight L. Merriman Wilson Meyer Robert Watt Miller Will F. Morrish S. F. B. Morse

A. J. Mount A. Stanwood Murphy D. J. Murphy John A. O'Connell Robert S. O'Dell

John

O'Toole

Fred Pabst Chas. R. Page Silas H. Palmer P. H. Patchin

H. D. Pillsbury N. R. Powley Archibald H. Price M. H. Robbins Harrison S. Robinson Angelo J. Rossi W. P. Roth L. P. St. Clair

Nat Schmulowitz Albert E. Schwabacher Charles R. Schwanenberg Porter B. Sesnon R. S. Shainwald

Warren Shannon Paul Shoup Judge M. C. Sloss George D. Smith Dr. Robert Gordon Sproul W. H. Stewart Charles Strub Hollis R.

Thompson

Joseph S. Thompson Richard M. Tobin Dr. Don B. Tresidder

Nion R. Tucker Edward D. Vandeleur Frederick Wagner Thos. J. Watson Walter A. Weber Dr. Alanson Weeks Dr. Ray Lyman Wilbur A.

Emory Wishon

Leonard E.

Wood

QQ *

33338SS3

£8338

25S3353

^ «

§ 3

5*3

Vm3

E £ « e B O a-«Jg'S w

* • ••-

Oh X—

OO -

cx---x-i-esxcoo:---os — — — — 9 «

-I 1

i-.

'" '-

Ifl

UO" e C

— JeJe.=

I-

f 5 £

= B

.= .= .=

L" I- t-

g^s^i:*!

| z

Si*-

i 5 5

••• •!•

•~

-=-5-$-E.= --= I.

I".

a u r

I".

I-

o X

_ Z

B « S 3

H_02

b .fl

— — — — — i-

——

—

\r.

it.

\r.

. 1

\n t^

\r.

ir.

\r.

i -=

M* N = -

a s- < - w

ir.

\C -*

S3S

:= «J

i(3

-7.

U 7

W I

= "

« -E ? i&*

!Ki

._ • - ~3 u^*r ° z i

= "

o = =

312 9

B^-p ft'3 — *-=-<= a U

• g e o

* * :

..<B(J

- _ -

- - -——

c c

—~—1— :

? f.

—

i .-.

=•

'J.

^ "

—£S

—S%C

-' zZ

i. 7.

/ '

- ^

< r ;

•

^ .

•—

—

;

=_j-~;?r --i-''rT^

-___-.

•

a -

—

z -

—

;

_ -

I -

z\~~~-~L-~ '-r=~— g

==-

•-

- r -:

•-

•„

•_

•.

E: 5:

- = i

HU* 35

«»

vO t*

enonooHp'ti t-

Tj- 1/5 •<*

Tj-

u S o

-a

« E.S

ftJ--^

OCU.

a.* » c ° B a S fi o

9 o

£ jg a a « j2 ^

S-5-E

c/5

ft.

ecu

E C

J2 rs ~ a

« = oZZZZ^iZZ

te •* co oo

>-l

o«c o o o E o"«

"3 "3 •C "§ 'S

oooo*

a '3

'*miO'* ooT}'csieovooO'-ccM ^,__CO-*r}''«t-*r-vOCO-* ,

a « «

^«

8 S S 8 £ 8 £

E e E o o O O 3

•g .5

~ -

§§:

o o .

Is.

u :

CO, o

=3 o. 2^-S^u u =

o c

—

o-oS

c g e.«j

|-£ &(3

E b

- C

h E4« .toc S* g 8JS n" S g gu-gum *.*.>,§ s^-as-i s^u-^^ -aft; sScj-S-XS-SSSMBgUeoS-OBMBM^S

5<i

£ f.s|"f

llf la

X*9«t)«»u^ootj«sat!aa HHOSesa;a;osBSosososc«ocfiV3cncot«c« eONTfeoouoiTt f

t*C0<N©C0C0©<N*#O inm^r-TfinmoMn^'

;

„.

J-

•*

.«gS2«fr&S4:-S VUt)tl-C£.-aQQ t/i

C/}CfiC/3</>l

NON«

*O\»(NN00O\H OOOMi

ScS

fe^O.o

§ B

a E

«5

•^bI111^ iu

.2P.5 -5 .2 -2 -2

;

a *<

g ~=

« §

3^.2 x§ «

o o o o

«3'

w § 5

.a •=

g i §

ZfeOOOOOOOC

ft.ft.ft,ft.ft,ft,a.&,Hft.

NCCOOOI^MftOOO OeC«*«N»»OOOOTfOrfO>* lOlOOOTfirSt^TJ'Ti'lrtTft/jTJ'TJ'TfTj'Tfi

oooom^-ooiomTj-vc-^-

inrj'inTj'OirsTj'icr-t^in,

«5P £ « 3 o "o

D..S

e ^ E

"5 ~ us •kS-S nc a a.;

-•> '^a.

_- u SKS = .r

III n: .2

a o o o O

:KK SKft;4:K

U^-B^;

s « J3 ^a

ics^f %-S

b S

.2 -2

g o

lis; !§6 HS

Semicircular Administration' Building of Golden Gate International Expositio,

THE ADMINISTRATION BUILDING The Exposition's $900,000 horseshoe-shaped Administration Building

one of the three permanent structures on Treasure Island, the other two being the hangars housing the Hall of Air Transportation and Palace of Fine and Liberal Arts. After the Exposition closes it will be the administration building of Treasure Island airport. A post office branch, the Fair Grounds telephone exchange, telephones, a cafeteria, and a garage are located on the ground floor. The cafeteria accommodates 125 at one time and serves meals all day at moderate prices. Capacity of the basement garage is 100 cars, while parking facilities for another 250 autos are available in front of the building. \n information desk and offices occupy the first floor. Public telephones are installed at the south end of the floor. Western Union and Postal Telegraph services are available at the information desk. An emergency hospital is located in the

north wing of the ground

floor.

At the north end of the second floor is a 250-seat dining room, with an adjoining cocktail lounge. Both men's and women's rest rooms are located at each end of the floor. Telephones and a check room are at the entrance to the dining room.

The third floor is occupied entirely by the executive offices of PanAmerican Airways, who will make the building their permanent headquarters after the Exposition closes. The lookout tower atop the building is to be used by PAA to dispatch planes from the island. 37

i .

Court o) the Moon, Tower of the Sun, and Mines, Metals and Machinery Biuldin

MINES, METALS AND MACHINERY TREASURE MOUNTAIN, MINE

OPERATION

The Mines, Metals and Machinery Building is designed t<Âť show modern mining processes, methods 01 taking ore from the ground, and the consequent manufacture of machinery from

ami alio) forms of metals. Treasure Mountain, chief attraction of the building, the visitor ma\ pass in fifteen minutes through 2.500 miles of mining country, including 500 feet of underground passageway showing in forced perspective the West's mining district. Treasure Mountain itself is 50 feet high, 100 feet the pure In

Mother Lode country. California gold mining, Monand Arizona's copper country I nderground hoisting station-. and -kips, timbered shaft, mine pumps, ore carts and miners at work

long, depicting the tana. Utah, -

can

all

he seen.

Square

sets of the

Butte copper mines, rock

drills,

large

flat

stopes of

mucking machines loading cars, the surface plants of gold mines in the Mother Lode country, mechanized gold dredges. Mallakoff hydraulic mining in Nevada City, open pit copper mining ol Bingham Cain on in tah. are included in the Mountain. A gold mill in operation is there with workers reducing gold ore. It includes bins,

the silver mines of Utah,

crushers, grizzly feeder, hall mill, classifier, jig. thickener, flotation,

filter

and cyanide. K<><

from the area depicted

used in the mountain to reproduce

to-

and vegetation. Modern mining methods in the Philippines are contrasted with the primitive mining of the [gorrotes, and display the influence of minerals on civilization. p-todate modern machinery and photomurals show the importance of proper equipment in the mine. In addition. ma<hiner\ used in main other production fields is shown m the building. Machines which actually make rope before the visitor. meters, filters, roller bearings, and tools of all kind-, air there. iphy, erosion, cocks and croppings,

nited States Steel demonstrates the

development of the steel industry diorama- <Âťf -melting plant- and manufacturing Bteel equipment are all shown in

the West. Relief map-, photo-murals,

the processes involved in detail.

;<>

EXHIBITS MINES, METALS AND MACHI N ERY BUILDING Numbers Refer to Diagram 1. National Standard Company 2. McGraw-Hill Publishing Company: Operations in milling, smelting and

re-

fining.

W. Marwedel Company:

ing a linotype, and

tools,

Display-

metals and

machinery. 4.

Dobbs, George

Oliver United Filters Inc.: Filters paper and chemical

for mining, sugar,

plants. 5. 6.

Migg, Ben J. Associated Exhibit-Designers

L. Stuart Manufacturing Co. Treasure Mountain: Underground mining operations. 9. John A. Roeblinc's Sons Co. 7.

10.

Rheem Manufacturing Company

W. W. Gibson Tubbs Cordage Company: Educational exhibit of machinery making 11.

12.

actual rope. 13.

Joshua Hendry Iron Works: Ma-

chinery of the mine; photo murals. 14.

The Dorr Company, Incorporated:

Engineers; "The Metallurgy of Gold." 15.

Neptune Meter Company: Showing

samples of water, gas, and

oil

meters.

Nevada-Massachusetts Company: Dioramas showing manufacture of tung16.

ston products. 17.

The Merrill Company:

Processes

of precipitation exhibited; centrifugals.

Great Western Electro-Chemical Company: Visual exhibits of uses of

18.

chemicals. 19.

American Potash & Chemical

Corporation. 20. The Mine, Smelter Supply Company: Electrically lighted, animated blue prints showing gold recovery process; oil-painted murals of large milling operations. 21.

Timken Roller Bearing Company:

Displaying steel seamless tubing and rock bits. X. United States Steel Corporation Subsidiaries: Portrayal of development,

manufacture and application of

steel.

Statue "Evening Star," Court of the

Moon

ELECTRICITY AND COMMUNICATION BUILDING The newest inventions and developments

in the field of electricity

arc

exhibited in the Hall of Electricity and Communication.

The Radio Corporation of America demonstrates television with cathode ravs. and visitors are given the opportunity of being televised. Guides will explain television and radio equipment. Free long-distance calls to any point in the United States may be made hv 50 visitors chosen by lot each day at the Bell Telephone exhibit of the American Telephone and Telegraph Co. Extra receivers permit others to listen in to these demonstration calls. Facilities are provided to allow 3,000 1

persons each day to have their hearing tested scientifically. The Voder, an electrical voice, controlled

by a keyboard operator, actually

talks.

The General Electric Company's "House of Magic" is the most powerful short wa\e broadcast station in the West. Free half-hour shows explaining the newest miracles of science are presented.

The Westinghouse \ <" alite."

& Mfg. Company's exhibit includes "Willie sits down, rises, smokes and talks. Modkitchens and laundries of all types are on display in miniature Electric

the electric robot,

ern electric

form. Television reception

who

also demonstrated.

Using a six-foot Polaroid dial to give an effect of constantly changing prismatic color, General Time Instruments Corporation shows a giant Big Ben. its star-studded face symbolic of an eternal recreating solar system. High speed stenotypists are demonstrating machine shorthand at speeds of over 200 words per minute at the Stenotype Compatn *t exhibit 11

COURT OF THE SEVEN SEAS 30

36 35

«5

EXHIBITS ELECTRICITY AND Numbers Refer to Diagram 1. Bell Telephone System: American Telephone and Telegraph Company Pacific Telephone and Telegraph Company. 2. Peffer Music Company Union Telegraph Com3. Western ;

pany: Operating Treasure Island graph office.

tele-

Hoover Co.: Vacuum cleaners. Commerce: 6. Oakland Chamber of The natural industrial center of the 5.

West. Most favored location geographically and for distribution and shipping rail,

three

truck, ocean, river

miles

waterfronts.

sites

Many

and

parallel

air.

Forty-

mainland

nation's

largest

manufacturers located here. 8.

10.

Radio

Corporation

ile,

17. 18. 19.

20. 21.

Bowie Switch Company Okonite Company Pacific Gas & Electric Company General Cable Company International Business Machines

Corp.

Exact time through centrally con-

trolled system of clocks.

General Time Instruments Corporation: Showing Westclox giant Big Ben polaroid clock, Seth Thomas clocks.

22.

23.

Sangamo Electric Company

24. Pacific

Corp.:

Electric

High

voltage

Manufacturing electric

circuit

breakers. 26.

Westinghouse Electric & Manu-

facturing

Co.:

New

lamps,

electric

America:

Singer Sewing Machine Co.: Demonstrating sewing machines and needle

27.

work. 28.

broadcasting equipment, marine

29.

radio devices.

poration: Explanation of business machines, methods.

television, radio, facsim-

Demonstrating

Postal Telegraph Company La Salle Extension University Addressograph Multigraph Cor-

robot.

Mystoplane Company, Inc. White Sewing Machine Company

11.

15. 16.

COMMUNICATION BUILDI NG

12.

Remington Rand Inc.: Typewriters. General Electric Co.: "House of

Magic"

— free half-hour science show.

Bas-Relief, "Flying

Cloud" on

wall of Hall oj Science

HALL OF SCIENCE Latest developments in the

war on disease are emphasized

in the Hall of

Science. Exhibits portray the wonders of chemistry, physics, biology, genetics, psychology,

and various other branches of science

in their rela-

tion to the field of medicine.

"Science

in the

service of

man"

high-lighted in the large mechanized

Model demonstration is made of atom-smashing cyclotron, and a sight-seeing trip to the bottom of the is given in startling detail. Problems of genetics and acoustics are

exhibit of the University of California. the sea

main other facts of scientific interest. modern dentistry, with emphasis upon the value of dental health to the personal appearance, economy, and well-being of the individual, is presented in the American Dental Association display. illustrated, as are

The evolution

of human anatom) are explained in the surgical exhibit of Mayo Foundation, while plastic surger\ is modeled b\ the St. Francis

Fundamentals the

Hospital. 1Âť\

he striking progress

in the

chemical control of disease

show

several industrial chemical laboratories.

Lectures bj world-famous authorities

daiK

in the

auditorium, which seats

of instructive scientific

in their

7<>.

motion pictures

Uso included in the building education

respective fields are given

In addition, regular presentation

made.

are exhibits on narcotic control, penology,

relation to science, automobile and industrial accident control,

and social welfare. \:\

EXHIBITS HALL OF SCIENCE Numbers Refer

Diagram

The International Correspondence

Schools al

of Scranton, Penn., education-

exhibit.

America 5. Auditorium 6. Crown-Zellerbach Corporation:

August

Drucker

Co.: Revelation

Tooth Powder, free samples. State Dept. of Institutions 10. Stauffer Chemical Co. 12. Metropolitan Life Insurance Co. 13. West Disinfecting Company: Modern scientific sanitation and disinfection.

15. 16.

17. 18.

26.

California Medical Association

Mayo Foundation

29.

Ciba Pharmaceutical Products,

Inc.: Explanation of the heart.

State of California Department of Public Health

The Dow Chemical

California Tuberculosis Association: Prevention of tuberculosis.

31.

Co.

Dept. of Penology (Division of Narcotic Enforcement). 20. State Dept. of Motor Vehicles

State Industrial Accident Com-

mission Inc.: Iso-

lation of heart glucosides. 23.

Winthrop Chemical

24. Eli

diabetes.

Co.: Exhibit.

Lilly and Co.: The story of

Society: New editions Americana, book of

knowledge. 33. G.

Merriam

Co.: Three gener-

ations of Merriam- Webster dictionaries. 35.

The Bookhouse for Children:

Publishers of planned reading.

Monsanto Chemical

36.

37. St.

State Board of Education University of Calif.: Education. University of Calif.: Science ex-

Sandoz Chemical Works,

The Grolier

of the Encyclopedia

Co. Francis Hospital Properties,

Inc.

Department of Social Welfare Aetna Casualty & Surety Co.

38. 39.

Aetna Life Insurance Co. The Automobile Insurance Co. The Standard Fire Insurance Co.

19.

22.

The Quarrie Corporation

28.

hibit.

21.

Hormones

27.

32.

Paper products. 7.

Scherinc Corporation:

30.

Birth Control Federation of

25.

exhibit.

National Red Cross:

41.

Disaster re-

accident prevention, health activities. 42. American Dental Assn.: Dental evolution from primitive times to modern, depicting value of dental health in lief,

appearance, economy, and well-being. Lederle Laboratories, Inc.: Display

43.

pneumonia serum treatment.

;

Fountain oj Western Waters

in the

Court of Pacifica

THE FORD BUILDING Nearly an acre of exhibits comprising twelve carloads of equipment is be seen within the walls of the Ford Building on Treasure Island. Here,

motion is demonstrated. Other exhibits include machine showing the inside of a motor in motion: a weatheromcter, used in testing paint on autos, and a fadeometer, used in testing the fading qualities of paints and upholstery leather. Twelve dioramas showing raw materials of the West used in the manufacture of Ford Company vehicles are on display. Other exhibits include: Champion Spark Plug Co., shows the operations in the manufacture of spark plugs; Johanson Gauge Co.. tells the story of the basis of precision measurement; American Brass Co., tells the story of non-ferrous alloys by means of a turntable with transparencies Firestone Tire and Rubber Co., demonstrates the manufacture of tires, and the Columbia Axle Co., an overdrive axle demonstrating how to increase the economy of automobile operation. Nineteen different testing machines are at one end of the large hall, where tensile fatigue, tortion. wear, impact, and ball-bearing tests are made. A revolving cutaway chassis of latest Lincoln car is also included. Ho* service station mechanics and attendants are trained is a part of the company's demonstration. There is also a wood distillation model showing us^ of by-products in the manufacture of automobiles. Trained lecturers guidÂŤ iaitors through the hall every half hour.

the fallacy of perpetual

the stroboscope, an X-ray

^KSI*

:':;,--•—*

Entrance

to V

ncatinnlnna

in f'.nn.rt nt the Spijpii

Seas

VACATI ALL

BUILDING

N D

OUTDOORS BROUGHT UNDER ONE ROOF

Have you ever w ished you could take a favorite camp site or other section of the scenic out-of-doors home with you? 900 feet long and 200 feel wide, four acres, In a mammoth building \ acationland does exactly that! you gate at leaping waterfalls. scener\ exactK like the real thing, animated cowboys in rodeos, a genuine trading post, with saddles and

le>-

riding equipment, outboard motorboats, and the latest transcontinental air-conditioned super-coach auto buses, you can hardly believe a gigantic

roof looms over

all this

section of the outdoors.

Southern Pacific's '"Roundhouse." a model railroad running through four spectacular dioramas depicting the territory served by that company, it is easy to imagine yourself a giant on a nearby mountain-top In the

viewing the actual scenes which are fabricated before you. Bethlehem Steels animated models show how steel is made, and the part it has played not only in opening and developing the West, but bom steel has made possible a rapid transit between East and West, and how, later. -teel made practicable and cheap the auto truck, passenger car and tractor, as well as the spanning of great canyons, rivers and ba\ >. and the giant cargo and passenger ships of the seven seas. \nimated models show cross-sections of the principal units in making steel and explain the operations b\ means of illuminated signs. Murals and displays emphasize the wide extent of the use of steel and its main

applications.

The story of oil. from well to consumer, is told in a $300,000 exhibit which occupies one end of the giant Vacationland Building. b\ Petroleum Exhibitors, Inc.. composed of the major oil companies. General Motors presents a 8100.000 exhibit to show the progres- <>t research engineering and the manufacture of automotive and household products. The new diesel engines for motor cars are in this division. Sun \al!e\. America's newest smart Pai ific

resort,

depicted by the Union

Company

\ scale model of the most recent-type locomotive i> placed atop the Santa Fe Railroad exhibit, which includes a model train in operation.

\ Pacific Greyhound coach illustrates the modern bus air-conditioned comfort The National Automobile Club has a complete touring service with an electrified relief map. at which a visitor may push a button and cause the

illumination of the route to an\ area

which he or -he ma\ be interested.

The American Express igencj -howof perishable

goods

the value of fast transportation

market-. \1

HEATHER

ROAD

pa ± COURT OF SEVEN SEAS

EXHIBITS VACATIONLAND

Pennsylvania Railroad Company: and comprehensive display of modern rail transportation; with motion pictures diorama of moving trains scale 15.

striking

;

Numbers Refer to Diagram 1. Union Pacific Railroad Company: Model trains travel around a large relief

Western Pacific Railroad Co. Royce Industries The Gray Line, Inc.: Information

bureau, guide and tour service. 5.

American Express Company Thos. Cook & Sons-Wagons-Lits,

Incorporated 7.

Pacific

Greyhound Lines:

Display-

ing the latest air-conditioned super coach

bus of Greyhound-Union Pacific, emphasizing comfort in travel. 8.

General Motors: Progress

re-

search engineering in automobiles.

Johnson Motors 10. Evinrude Motors: Complete

line of

outboard motors for the sea enthusiast. 11. Dickson and Davis: Souvenirs. 12. Railway Express Agency: Travel service and the importance of fast trans-

— Broad-

The Pullman Company: Luxurious

modern Pullman car. Atchison, Topeka & Santa Fe Railroad Company 18. Chicago & Northwestern Railroad Company 19. National Automobile Club: Free information on touring the West. travel in a 17.

Denver & Rio Grande Western Railroad Company 21. Logan Knitting Mills 20.

22.

American Bible Society:

Scriptures

23.

map Lutheran Church

24.

Chrysler Sales Corp.: Background

in all

languages

;

of the world.

—Missouri Synod.

passenger cars. Historical Automobiles: tion of the motor vehicle. stories of

25.

27.

Evolu-

South Dakota

Mission Sweater Shops: An operating sweater mill which knits cloth from yarn and then makes it into sweaters. 28.

portation. 13.

sylvania's great streamline train

way Limited. 16.

map. 2.

models of cars; and the interiors of Penn-

Southern Pacific Company:

"S. P.

Roundhouse" with scenic display and model trains.

Bethlehem Steel: An

29. Levi

Strauss & Company: Animated

cowboys

in a 10-minute show.

educational exhibit of animated models depicting the

30.

manufacture of

ing Post" with saddles and riding equip-

14.

steel.

steel

and the uses

Keyston Brothers:

ment.

real "Trad-

HEATHER

ROAD

H^BIlBMffljij^â&#x20AC;&#x201D;

ENTRANCE

TRANCE

COURT OF SEVEN SEAS

UNUSUAL BUILDING METHODS USED Extraordinary methods of construction and unusual building materials

were used in constructing some of the Exposition buildings. The Japanese Pavilion is an example of unusual construction methods. When begun, the roof was built first, then the interior, and last of all. the sides were put on. All of the woodwork is dovetailed or joined together with bolts. During construction, the scaffolding was tied, instead of nailed, with rope lashings by imported Japanese workmen who worked in their native blue and white kimonos. Their manner of using tools is quite contrary to Occidental ways in that their saws cut upwards, their planes are pulled toward them, and a plumb line is weighed with a wooden object resembling a Dutch shoe.

the Philippine Building, the

workmen

laid the roof in a novel

fashion. Rolls of ribbon-like thin copper were rolled across the full length

whereupon workers in felt slippers slid along and make it stick. Part of the interior court of the French Indo-China Pavilion is made of beautifully carved wood columns done by native artisans. Plywood has played a useful role in many instances. When Labaudt painted a 10,000-square-foot mural, his plywood "canvas" was so fitted together that it can be taken apart without damaging the mural. In one restaurant, a new glass is used which appears blue outside but transmits of the roofs sticky surface,

the stretch to flatten

only pure white light without glare.

Siesta Pools in Court of Reflections, Foods

and Beverages Building on

leli

FOODS AND BEVERAGES done in the modern style, the exotic aroma rows upon rows of preserves in jars, delicious fudges and candies bubbling in their pots a wonderland of cooking the Foods and Beverages Building. From China, from the jungles of Brazil, from the vineyards of Italy, from the deep South's peanut plantations, from California's walnut groves and citrus ranches come hundreds of kinds of foods and beverages that tempt you to taste— and taste again. Kitchens that you can't pass by, kitchens that lure you into their satisfying atmosphere of eating— old English kitchens, Dutch, Spanish, French and American kitchens send out their aromatic inv itations of sizzling

The tang

of old-world dishes

of spicy. Oriental flavorings,

—

steaks, boiling coffee.

From

the exhibits themselves you might pick a full course dinner, litfrom soup to nuts Libby's fruit juices, the soups of Heinz, salad made from Del Monte fruits, Italian pastes, hams or steaks from choice Armour cuts, "quick-freeze" vegetables. For dessert perhaps a freezing mix of the "Junket Folks," and a cup of Hills Brothers coffee, with liquors served in the Wine Temple. Breads during the meal might be sponsored by Standard Brands Company, nut meats by the California Walnut Growers. Later perhaps you'll want refreshments such as Coca-Cola, "Junket"

—

erally

—

fudge, peanuts. If

you

teasing

like the intriguing smell of

aroma

good food cooking, the

tantalizing,

of the different dishes of the world, here's the place for you!

3DS AND BEVERAGES

BUILDING Refet

t<>

lb in/ 8

Diagram i

loBfP \ni

Exhibit of

products.

(

Shop

ENSENBRENNEI SONS: Santa Brands

dard

l'e

California:

de Hospitalidad.

Folks": Products; Ji Nkt.i udge Mix. Danish IV-* ert. Freezu Rennet Powder. Rennet Tab-ample-

to \i-itor-.

H11.L1V.

lOMP \\i .!:)! 2nd powder, spices. .

loffee, tea. lÂťakiniz

iu(^ Ni

Mr.

ical

\M) !ho< olate Co.: Peanut: translite pic<

Compani

W orking

olar evaporation, refining process.

uckl & Compani n

M< Ni

-hip

l.iiiiii

Libby's

serving

fruit

music and pictures.

ional Biscun Co.: Demonstrackei and cooky bakery.

ifornia 5<

Walnut Growers

lection oi walnut-:

model

-house. -

Broi rers Cofi

ee, Inc.:

Mov-

ure theatre, presenting cinecolor

"Behind the Cup":

ion.

travel

horticulture and story of coffee anter In drinker.

Company: Movie

theatre;

nets display.

[sland Sugar: Western Sugar Company exhibit. (

jfornia Packinc Corporation: 1- exhibit in lighted disate F rmbolic mural paintinjz and map tan\'- world-wide activities.

E&STTOWER.S

M*t

Towers of the East

Temple Compound

Night; Festival Hall on right

TEN SPECIAL EVENTS A DAY Nearly 3,000 special events are being produced on Treasure Island dur-

known activity more than ten special

ing the 288-day period of the Exposition.With nearly every receiving a place on the calendar, each day sees

events being carried out, including conventions, gatherings of fraternal organizations, holidays, novelty days,

commemorative days, foreign days,

and children's days.

program with daily competition and with several national athletic championships

Athletics play an important part in the

planned in

many

scheduled.

The events include boxing,

sports,

polo, basketball, tennis, bowling,

handball, horseshoes, Gaelic football, soccer, water polo, crew races,

and swimming. "Today at the Fair," the Exposition's complete magazine of gives the programs in detail. fencing, wrestling, cricket, gymnastics, archery,

events,

FESTIVAL HALL The "general

open an exhibition palace, but is reserved for special events. Located at the north end of the Foods and Beverages Building, it will accommodate 2,000 people for parties, social dancing, meetings, and utility" building of the Exposition, Festival Hall is not

to the public as

dinners. Facilities for nearly every occasion are contained in Festival Hall, including a stage

and a bandstand.

special days will be staged.

It is

here also that exhibits for

IMflMk and Rainbow" Fountain, Court

'Girl

of Flowers, outside Agriculture

Hall

AGRICULTURE HALL (

)tf ering

California fanners an opportunity to

ized efforts to

tell

the story of their organ-

supply customers with the best of crops for the

least

money,

Agriculture Hall delineates the methods utilized in farming as well as the products.

The building is occupied by three main exhibit units. In the center is a cyclorama of unique three-dimensional tableaux by the State Department of Agriculture. One side depicts in dioramic form the history of California agriculture from the introduction of farming by the Padres, while the other illustrates the statewide activities of the department in standardization, quarantine, market reporting and other services. A large revolving illuminated globe forms the basis of the display by the California Cooperative Council. The base of the globe is divided into twelve sections, each division portraying typical growing acreage of the product featured. The L ni\ ersity of California demonstrates every agricultural activity of the state university, including agricultural economics

animal science, irrigation,

many

soils, the

and engineering, war against disease and pests, and

other activities.

In a small theatre, seating 126, the California Polytechnic

School shows motion pictures of its methods of teaching farm management. Conference rooms are available for meetings of agricultural groups. Large individual booths contain exhibits representing every phase of California's agricultural industry.

EXHIBIT AGRICULTURAL HALL Numbers Refer

Diagram

Silk Worm Industry 2. Nat'l Livestock and Meat Board 3. Poultry Producers of Central California 4. Honey Producers of California 5. California Polytechnic Schooi 1.

Future Farmers 6. 7. 8. 9.

University Office and California California

of California

Conference Room Cotton Cooperative Beet Sugar Industry

12.

Western Growers Protect. Asj Calif. Peach Canning Industry

13.

Dried Fruit Assn. of California

10.

Prune Growers of California 15. Sun-Maid Raisin Growers of Cai 16. Date Industry of California 18. Cooperatives in Central Exhib^ California Fruit Growers Exchap California Lima Bean Growers Ass Central Calif. Berry Growers Assn 14.

Tri-Valley Packing Assn. Challenge Cream & Butter Assn. California Walnut Growers of Cai California Fruit Exchange California Prune & Apricot Growe Calavo Growers of California 19. Olive Growers of California 20. 21. 22.

23. 24.

California Fig Institute Frosted Foods Institute of Cai California Prune & Apricot As: California Fruit Growers Ex! Wine Industry of California Beringer Brothers, Incorporai California Grape Products Cc Fruit Industries, Ltd. Exh: Wine Temple Headquarters: Minnesota St., S. F. House of Cribari

â&#x20AC;&#x201D;

Montebello Wine Company Santa Rosa Winery: "Grand Prize" Champagne. Shewan-Jones, Incorporated: California Wines and Brandies. Calif. Hay, Grain & Seed Industry California Hop Industry California Flax Industry State Department of Agriculture Seed Council of California

COMPOUND

ti>

Triumph. Showing One

<>i

Hugo

Baffin's Murals,

"The

mils

INTERNATIONAL HALL Interesting

and educational exhibits representing European countries

are located under the roof of International Hall.

Portugal's exhibit includes displays of silver, crockery, embroideries, port wine-, and

aimed sardines. Murals painted by Portuguese

artists

depict revolution in peace, the maritime voyages of the Portuguese, and the \<>\aLr e of Cabrillo to California.

Copenhagen porcelain. Danish furniture

The

silver,

prominently displayed

pewter, glassware, and whigger

in the

Denmark

section of the hall.

non-inflammable cork, a Danish invention. advantages as a tourist land, as well as displays

floor of the exhibit is of

Sweden's culture and its and art glassware, are included in that country's 1800-squarefoot exhibit. Swedish Hall also contains a number of detached cabinets showing representative products of Swedish industry and industrial art. The Czeche-Slovakian section of International Hall contains displays of glass, crystal, chinaware. pottery, toys, dolls, musical instruments, silverjewelry, rubber and leather goods, textiles, cosmetics, native costumes, embroideries, and household utensils. The arts, crafts, industries, customs, and recreations of Holland and Greece are also given prominent space in their respective section-. Three thousand Silver spoons in an acorn, thirty elephant- in a seed, and a four-inch rifle are among the 250,000 miniature hand-carved itemdone by Jules Charbeneau which arc on display in the hall. of ceramics

or>

South Tower, Entrance

to the

Âť

Homes and Gardens Building

HOMES AND GARDENS BUILDING THINGS

NEW

FOR

BETTER

LIVING

Desert homes as cool as an\ seashore cottage* City houses filled with country air ami sunshine. Rural dwellings far from public utilities, yet <>f cirj living. A thousand new inventions, new methods and new ideas that make modern living better li\ing. Ml these, and more, you will sec in the Homes and Gardens Building. like synthetic silk Not oid\ household things, hut personal things sta kings which survive three months of heavy wear, new ideas in facial makeup and cosmetics, methods of planning color harmony in clothing. And there are also temper-savers, such as faucets that won't leak, and even glass houses in which people can live and throw stones if they like. One section is devoted to delightful new fabrics made from California cotton. Souvenir towels with gay designs of Treasure Island are woven before \ our c\ cs. There are hand-printed draperies, tablecloths and house-

with ever) convenience

materials, new

—

hold fabrics.

The "Wonder

WO rid

shows the marvels that research common raw materials as coal, even air and water, how they trans-

of Chemistry"

chemists are able to perform with such cotton, \egetable oils. salt,

form them

wood

—

into fabrics, dyes, perfumes, synthetic

rubber and, in general, through chemistry. There are main displays of new materials for building, home decorating and home furnishing. A mural in inlaid linoleum depicts the evolution <.t >helter from the days of the cave dwellers to the present. It is composed of twenty-seven varied linoleum patterns and demonstrates the many uses

make

<»f

better living

this material.

The ever-increasing part its

modern life is demonstrated new types of glass for windows, glass and its use within the home drinking

that glass plays in

use in building, in glass blocks,

wool for insulation, glass fibre

—

and reusable glass packages. New methods the home are shown in a display which also shows the effec-

glasses that can't chip or cut. of using

tile in

tiveness of adapting

Just outside the

tile

modern

design.

Homes and Gardens Building

is a replica of an old adobe now standing at Niles, California, set in the midst of a beautiful exhibit of flowers and shrubs. Here also are modern homes a Colonial Cape Cod house and pre-fabricated houses of steel and metal.

—

COURT OF HONOR AND TOWER OF THE SUN

/X%

EXHIBITS HOMES AND GARDENS BUILDING Numbers Refer

Diagram

1. Pacific Coast Gas Association: playing domestic uses of gas.

American Brass

Co.,

The

Everdur Tanks and Copper Pipe

American Meter

Co., Inc.

Cooperative Gas Exhibit

American Stove Co. Magic Chef Gas Ranges Art Concrete Works Cooperative Gas Exhibit Atlas Heating and Ventilating Co.. Ltd. Gas Floor Furnaces H. R. Basford Co. Ruud Water Heaters and Eraser Floor Fu mar,

California-Pacific Utilities Cooperative Gas Exhibit

Company

Central Arizona Licht and Power Company Cooperative Gas Exhibit Coast Counties Gas and Electric Company Cooperative Gas Exhibit Continental Water Heater Co.. Ltd. Gas Water Heaters Cribren & Sexton Co. Universal Gas Ranges Day & Night Water Heater Co.. Ltd. Gas Water Heaters S. R. Dresser Manufacturing Co. Cooperative Gas Exhibit Electrogas Furnace Co. Cooperative Gas Exhibit

El Paso Natural Cas Company Cooperative Gas Exhibit Fraser Furnace Co.. Inc. Gas Floor Furnaces Gaffers & Sattler G & S Gas Ranges General Water Heater Corporation Gas Water Heaters

James Graham Manufacturing Co. Wedgewood Gas Ranges

Grayson Heat Control. Ltd. Cooperative Gas Exhibit Co., Ltd.

Hammer-Bray

CALl FORN1N

fWENUE

Spark Gas Ranges Honolulu Gas Company, Ltd. Cooperative Gas Exhibit Hoyt Heater Co. of Northern California Gas Water Heaters

iKovKiri Irons*

Company

\imiv

the

...

xkibit

( <>(>;

Merit

Salvai ion

16.

i'vni I

litl

Ml-M.'N

Co,

ATER

III

cisco, California:

hi bit

(

orporation

\hibit

•

linoleum.

Panicproof locks.

21.

Gabriel Moulin: Photographs.

22.

Masonite Corporation:

Exhibit.

Independent Order of Foresters: Diorama of tuberculosis sanitarium.

Gaj Radiator Co. furnaces and Consoles Pai tn Ftmn id »\n Si ill y Co. Furnaces and Consoles Pii r*m i;.h * <,m itaiiif Meter Co. ( o tpermtk t Got Exhibit PORTl \M< C-A- \M> lOKE CO. < <>oi>eratiie Gas Exhibit Kiiume Recti ator Corporation

Pioneer Division Fi.intkote Company: Latest in building materials.

24.

Blindcraft Association: Rattan

26.

cottages roofed with brooms.

hibit

23.

in.

l'»(

Schlace Lock Company, San Fran-

V).

SomcM Drmioii Bom.-W uu«n \'>rgr CMS Range* \'\i in. (. \- \M> Fiii nil Co,

Pictorial rtoi

The Paraffine Companies, [ncob

18.

atari

POR ITED: Murals

ITER Co.

is Co.

\i;\n

work.

Di Pont de Nemours & ComA "Wonder World of Chemistry.

17. E.

\ih,

West Coast Lumbermen's

27.

Rota Corporation Roper Gas Ranges

Ass'n.

t.E.i. I).

Mam

PACTI rinc Co.

filer

Saw Joaqi

Owens-Illinois Pacific Coast Co.: Glass construction, "Talking Bottles."

29.

H filters

rcHT am. Power Corporation Gas Exhibit "»\nh Maria Cas CoMPANl utile Gas Exhibit r

utive

Gas Exhibit

"ikih.. Inc. Electroiux Gas Refrigerators •*ijhh\ Pacific Power Co. (as Exhibit khn California Ga> Co. 'ltiie

Sot th.-rn

glass.

Gas Exhibit

..I

Johns-Manville Sales Corp.:

37.

rs oi

America

Fire-

Douglas Fir Plywood Ass'n. American Radiator & Standxrd Sanitary Corp.: Plumbing fixture-. 40. Ladies' Lounge 42. Gladding McBean & Company: Dis38.

lrpe, Mi<-.

M wi

39.

Key

California Cottois Mills

National Automotive Association

Won

\n*-

f\< ti rinc

\i.\i

Company

playing Franciscan ware, decorative

Serta-Sleepeb Associates: Display-

—

ing

II.

Daccett & Ramsdell: Beauty salon

lift

fur the

I * -

innerspring mattress.

housewife; cosmetic exhibit.

DOLPB W

COMPANY

12.

13.

Baldwin Piano Company: Curreni

EtLITZEH

styles in pianos; section in action. 14.

Collier lndSon,

15.

Colem

-••-

this age-old

exciting forms. In-

Utah Woolen Mills: A display of Jack Frost pure virgin wool blankets.

new and

cludes a glass carnival of fun.

10.

Demonstrations of

proof roofing; lumber.

Gnu.

36.

aki)

product

\hibit

Co.: Exhibit.

Libby-Owens-Ford Glass Company: The "Magic of Glass" exhibit, containing all that is new and fascinating in flat

ntif- Cas Co. Exhibit Mftfr Co.

Dickson and Davis: Souvenirs.

The Fuller Brush

33.

Heater Co. 6a < Floor Furnaces w a MUM B COMPACT Gai Water Heaters «

31. 32.

COMPACT

rat it e

•

Crane Company: Composite exhibit plumbing ccpiipment, model bathrooms.

30.

Lamp

P. F.

8 Stove

Publishers.

Company:

of liquid fuel; electric appliances.

43.

Auditorium

45.

LlONs INTERNATIONAL

MarchantA

16.

final

47.

ulve Corp.: leak-proof faucet-.

til*-.

Showing

Fuller & Company: Display-

ing paint*, varnishes, glass. 48.

Pittsburgh Plate Glass Company:

Exhibits "f -lore front-, glass products.

Cnui-i ok Latter19. Cm h< ii oi Ji-i \)w Saints: The Mormon Tabernacle. ->

Entrance

Hall of Air Transportation

HALL OF AIR TRANSPORTATION The complete Trans-Pacific base to public

Pan-American Airways

presented

view as an "airline under glass" in the Hall of Air Transpor-

tation. In the

huge hangar

trans-ocean clipper planes

all

operations in the maintenance of the great

may

be witnessed.

overhead spectator's

platform gives a complete view of the servicing of the clippers.

The building is large enough to house several giant clippers at the same time. The door opening, 200 feet wide, may be heightened at the center to 65 feet to accommodate tall rudders of future super-planes. Actual construction of the "Cub" light airplane is shown in the assembly-line exhibit of the Piper Aircraft Corporation, with all steps of pro-

duction carried out. Display of the latest design aircraft engines and propellors

made by United

Aircraft Corporation and the uses of the

gyroscope and various aviation instruments are shown by Sperry Gyroscope Company.

The famous airplane in which Douglas Corrigan flew non-stop from New York to Ireland in 1938 is on exhibition in this building, as is a collection of scale model airplanes, featuring famous planes of the past thirty years. An exclusive showing of the aeronautical drawings, paintings and etchings of Henry Mass is also given. 60

â&#x20AC;˘â&#x20AC;˘

#vW*

'â&#x20AC;˘";

ne Peacemakers," Largest Mural

at the Fair, in the

Court of Pacijicu

THE PALACE OF FINE AND DECORATIVE ARTS One

of the most magnificent collections of art treasures to be found in the United States under one roof is now on display in the Palace of Fine and Decorative Arts. From all over the world, priceless paintings, sculptures, and other renowned art objects have been sent to this Exposition palace, which houses over $20,000,000 worth of highly prized fine and decorative art work. Most of the foreign paintings have never before been exhibited in the United States. In the Division of

ture of

all

European Art the

best foreign paintings

historic periods are displayed.

Among

and sculp-

these are Botticelli's

"Madonna of the Chair," and other old masby Michelangelo. Titian, Tintoretto and Donatello. Eight specially _ned galleries are equipped with a new system of lighting for the showing of these masterpieces. Gothic tapestries. Renaissance sculptures, hundreds of contemporary paintings by Europe's modern artists and a selection of great Nineteenth century painters' works complete this section. A broad cross-section of today's painting and sculpture by living AmerBirth of Venus."* Raphael's

ters

icans. Mexicans,

and Canadians are shown

American by 73 paintings selected by Roland J. McKinney, Director of Contemporary American Art. who also collected 750 canvasses by outstanding American artists from ever] -tate. Two galleries in this section show the historic background of our native art from pre-Revolutionary times to the Nineteenth in the Division of

Art. California artists are represented in this division

century.

Arts of the Pacific peoples, cultures of the past and present, represent ing the two-thirds of the world's population living on the borders of Pacific

Ocean and resident on

its

islands, are

found

th<

in the Division o

Pacific Cultures. Here, masterpieces of their kind, the lesser

known

art

of these peoples are dramatically displayed in an exciting series of gal

China, South Asia, Japan, the Pacific Islands, South America Middle America and the Northwest Coast afford treasures in all media wood, stone, bronze, gold, silver, ivory and textiles. This great exhibit offers new fields of art appreciation in works by masters in strange materials that voice an unfamiliar tradition. Contemporary creations by artist-craftsmen of Europe and America are found in the Division of Decorative Arts, which includes sculpture, bookbinding, ceramics, glass, textiles and furniture done by the world's foremost decorators. Rooms designed in the living spirit of our times, workshops with craftsmen demonstrating the techniques of weaving, potterymaking, bookbinding and metal working are among the interesting exhibits here. One of the most fascinating exhibits in this division is Mrs. James Ward Thome's group of thirty miniature rooms that are worth half a million dollars in skill and materials, and are perfect in every detail. Entrance into the Palace of Fine and Decorative Arts costs 25 cents per person, with reduced prices for school children. Free lectures about the many art treasures in the palace and gallery guidance are provided for visitors. Special groups and classes are welcomed, but guidance must be arranged for by appointment. Catalogues covering the several sections ol the Palace of Fine and Decorative Arts are available. leries.

A Pan-American

Clipper

the Port of Trade

Winds

Mmp

Âť

fomimm

Federal building and

H<>>,i

Buildings

California and San Francisco

CALIFORNIA STATE BUILDING \\ ith

traditional western hospitality, California holds

Exposition during 1939

its

"open house"

at the

host building overlooking the Court oi

die Nations. the Governor's Room, furnished in Yuba wood, to the Women's where California's hostesses have their own quarters in which to ntertain. the State Building bespeaks a manner of li\ ing and entertaining that is t\ pica! of both the old and the new West. I nder the mammoth portico is a 200 by 50-foot mural. "California Industries," b\ Lucien Labaudt. Carved seals of California's counties are Dounted over the entrance. \ mural carved out of twelve different kinds >f Western wood-, depicting the spirit of the state, decorates the Governor's Reception Room. The Conference Room is walled in redwood, as are

From

ing,

the -late executives offices in the building. In the

ballmom. with black

floor, rose walls

and

ceiling of cello-glass

bidden colored light-, is M) by L30-foot mural 1>\ Moya del Pino. Over the Governor's box in this room is a mural showing the union of the north and south sections of the state. In State Hall are two mural maps. :.\ Robert Howard, representing the travel routes of the state and the rade routes of the Pacific. The auditorium seats 216. inted

!.\

In State Court, the

shadow

rhicfa separates the host

of the gold pillars of the Court of Seals building- of the state and of San Francisco, is a

lawn sloping toward a veranda where,

in true California manner, guests na\ -rat themselves while Listening to outdoor music and lectures.

THE CALIFORNIA COMMISSION One

Golden Gate International whose combined efforts have

of the chief factors in establishing the

Exposition

the California Commission,

added immeasurably to the generally-established success of the Fair. With an appropriated five million dollars of state money, the commission has produced, or aided in the production of, the architectural beauties

group of buildings, which includes the San Francisco Building, Alameda and Contra Costa Building, Southern Counties Building, Alta California Building, San Joaquin Building, Sacramento and Lake Tahoe Building, Redwood Empire Building, and the of the entire California Counties

Shasta Cascade Building.

Other buildings under supervision of the California Commission include the California State Building, California Auditorium, Mission Trails

Building, Hall of Flowers, Recreation Building, California Coliseum, Agriculture Hall, Dairyland Building, Coliseum

and Livestock Buildings, and

the Press Building.

Construction of the Recreation Building on Treasure Island as the first such structure to be erected at

Not only did the commission supervise control over these but

also cooperated in planning

marked

any Fair or Exposition.

much

structures,

of the interesting landscaping

on the island.

THE CALIFORNIA AUDITORIUM California Auditorium on Treasure Island promises to be the nation's headquarters for radio comedy, music, and drama during the run of the Exposition when 8,000 such programs and personalities as Eddie Cantor,

Al Jolson, Fibber McGee, Kate Smith, Burns and Allen, Richard Crooks, Feminine Fancies, Women's Magazine of the Air, Good Morning Tonight,

and John B. Hughes' newscasts, parade before the microphones. Name bands included in the "million-dollar talent" array include such aggregations as Ray Noble, Gus Arnheim, and John Scott Trotter. Technical radio installations are the most complex in the country. Twelve broadcasts can be monitored from the master control room in the Auditorium at one time. Remote "pickups" from fifteen spots on the Island have been installed. The largest of the four studios seats 3,500.

may be "a room within a room." Construction of the building cost over $325,000. An additional $75,000 has been expended on technical facilities. Thirty audience shows per "name" artist are to be presented each week, for which prices of 25c, 50c and 75c have been set. There is no charge for the stars' commercial broadcasts. Other than radio, "The Passing Show," "Folies Bergere" and selected musical groups will perform. Programs originating

in the other three studios of the building

watched through glass windows. Each studio

Luurt of Seals and San From

Host Building overlooking the Lake

of the \ati

SAN FRANCISCO BUILDING Adjoining the California State Building on the west side of the Court of Sealfl and facing the South Lake of the Nations, is the San Francisco Building,

which extends the

warm

hospitality of the host city of the Fair to

the world.

the second floor of this huilding

the suite of the

Mayor

San

Francisco. Functions sponsored by the City of San Francisco are held

hen*

spacious reception rooms.

Floors

in the

building are black terrazzo. Ceilings are of pastel shades

shimmering glass. Slim, silver) metal columns support the balcony and high roof. A circular staircase on outerside overlooks a Chinese Court. â&#x20AC;˘

Direct!] off the K)-foot-high court of this building, high as a five-stor\

structure,

a circular

room 50

feet in

diameter which contains dioramas

depicting the history of San Francisco from L806 when village on a -and dune,

through

its

main

stages of growth

was a small and develop-

the addition of land in the harbor, the \lidwa\ Fair of 1893, the ment earthquake and fire of 1906, to 191.") when it celebrated the completion of the Manama Canal at its Panama Pacific International Exposition. Other exhibit room- display a complete model of Hetch Hetchj Dam

and [Tie

\\ ells

Fargo exhibit depicting the colorful days of

many functions

reation,

and health

of the citj

education, public

19 in California.

utilities,

housing,

rec-

are also displayed.

California Court and San Francisco Court, a Chinese garden, highlight the south exterior of the

San Francisco Building. 65

ALAMEDA-CONTRA COSTA BUILDING Historical documents, early period household accessories of pioneer Alamedans, a cartograph map, numerous murals, and three dioramas are presented in this 243x50-foot building, which cost $70,000. It houses a $140,000 exhibit. All furniture is custom built, to match the interior of the building. Showcases contain flowers of the counties represented.

MISSION TRAILS BUILDING Architectural designs of seven California Missions, original oxcarts, and a replica of the star window of Carmel Mission Sanctuary highlight this hundred thousand dollar exhibit of California Missions. Interior designed after early Spanish streets. The floor represents flagstone pavement. The

lighting creates ceilingless illusion.

Alameda -Contra Costa Counties

Mission Trails Bui/ dins

Buildini

HALL OF FLOWERS mounted on wire mesh It is 196x60 feet and covers 6,000 square feet. A continuous bench flower show the longest ever attempted is planned for the ten months of the Fair. Plants and cut flowers from all over the West are on display. Clipper ships bring orchids from Hawaii, the Philippines and Australia. Express steamers rush twenty-foot ferns and rare flowers from Australia in ice blocks. Iris, tulips, hyacinths and similar flowers are shown in their natural settings; others are arranged for show and effect. All flowers are

Made is

of cello glass (non-transparent cellophane)

the glorified greenhouse

â&#x20AC;&#x201D;

known

as the Hall of Flowers.

â&#x20AC;&#x201D;

brought to perfection in lath houses before being displayed. Cut flowers predominate, but potted and tubbed specimens are liberally represented. Specially designed containers for the flowers have been made to add to the attractiveness of the displays. Various sizes and shapes have been made, some of which are pearl gray vitreous porcelain, while others are made of lead, finished in brushed silverchrome. 66

SOUTHERN COUNTIES BUILDING \\ ith

ties

beighl approximating a seven-storj building, the Southern Counmodern architecture, with a full glass front, encloses

Building, of

three

rooms exhibiting recreational, scenic and agricultural advantages The circular foyer is 60x56 feet; the ceiling, 50 feet.

of the Southland.

Concealed neon lighting

used.

contains the Fair's largest mural.

ALTA CALIFORNIA BUILDING .

ering one-fifth acn

the

Aha

California Building contains exhibits of

and recreations of fourteen Northern California counties. Opportunities in agriculture and horticulture are displayed. Color movies are shown regularl) in the little theatre. Everchanging artificial lighting effects are used throughout the interior. the resources, industries

Southern Counties Building

Alt<i

California Building

SAN JOAQUIN VALLEY BUILDING \

2<K IO-foot

relief

map

ot the

San Joaquin Valley

is in

the center of the

building: llx24-foot photographic and painted murals are at each end.

replica of

osemite

the north wall

constructed. Count ir.-

SACRAMENTO

in diorama is to be seen on the south side. mural of the Friant Dam. which is yet to be exhibiting: Merced, Madera. Fresno, kern. V allej

a large

VALLEY. LAKE

TAHOE REGION BUILDING 1

Displays of a pile of gold ore "picture rock' worth $100,000, the Mare Island \a\ y ^ ard, sugar refineries and the mining industry are highlights he extraction of -old i- pictured. Motion pictures of the of this building. I

canneries of the area are shown \\ l)<>rad<Âť. Placer,

the lecture hall. Counties participating:

Sacramento, Solano and

^ olo.

San Joaquin Valley Buildin

and Lake Tahoe Region Buil

REDWOOD EMPIRE BUILDING The

entire

Redwood Empire Building

constructed of California red-

wood. At the entrance is a replica of a giant redwood, 40 feet high and 20 feet in diameter. Numerous trees, ferns and shrubs have been transplanted for the exhibit. Counties participating: San Francisco, Marin, Sonoma, Napa, Lake, Mendocino, Humboldt and Del Norte in California, and Josephine in Oregon.

SHASTA CASCADE BUILDING Principal attractions of the Shasta Cascade Building are six dioramas, each employing moving objects, which graphically depict the outstanding opportunities in lumbering, agriculture, fruit growing and mining offered

by the counties of Tehama, Lassen, Modoc, Trinity, Shasta and Siskiyou in California, and Lake, Klamath and Jackson counties in Oregon.

HOMELAND An

outdoor area on California Avenue, sheltered by the Homes and Gardens Building, is Homeland. Homes of the most modern type surround a demonstration garden featuring the "Exposition rose."

Compton Metal Homes, Incorporated: Partially pre-fabricated, steel

and con-

crete construction, metal lath wired to steel

studs, inside plastered, outside

Western Pine Association: Be sure to see the Western Pine Home. A delightful, interesting Cape Cod Colonial house, completely furnished. All uses of pine are Idaho white pine, ponderosa and sugar pine. No admission charge.

â&#x20AC;&#x201D;

Redwood Empire Building

ing flowering plants, trees of the

House and garden

Adobe

of the Niles, Calif.,

stucco.

shown

California Nursery Company: Featur-

original. Daily

program garden

talk,

mo-

tion pictures, living plants for sale.

Soule Steel "Unibilt" House: ricated, steel

Pre-fab-

frame house with a stucco

covering. Five rooms, including two bed-

rooms, a living room and a dining room.

Shasta Cascade Building

Federal Building, Headquarters at the t mted States Government

FEDERAL BUILDING The Federal Building, with seven acres

of exhibits, presents a

"Pageant of

new civilization in a new world. hundred thousand dollars w as spent to portray the his-

America."* the story of the creation of a

One

million, five

background, the present and a glimpse into the future of the United Mates. The story is presented in action, not by statistical graphs and charts. The building is in the form of a rectangle surrounding open courts. Through the middle is the great Colonnade of States, 104 feet high and 265 feet long. Each of the 48 columns in the Colonnade represents a state and is decorated with its state flag. Three aisles symbolizing the executive, legislative and judicial branches of the government lead through the Colonnade. The closed section of the building surrounds two courts. The south court contains exhibits which stress the government's interest in the individual, its activities in science and invention, housing, development of natural resources, recreation and conservation. The north wing encloses a >\ Kan theatre and the Indian court. Ten fundamental subjects are treated in the Federal exhibit. They are: torical

the American Indian. <2i conservation, (3) social affairs. nomic affairs, (5) the march of science. 6) the Federal theatre. (7i i

eco-

art.

(8)

\\I'\ recreation, (9) housing, and

101

National defense .ind

the Coast Guard.

The murals on

the front of the building weir

done

artists.

The Indian exhibit

historical presentation

in seven different halls.

and

illustrates

The

how American

gives a general Indians are divided

first

broad cultural groups, based on the different environments and The six groups represented are the fishermen of the Northwest Coast, the seed and root gathinto six

modes

of living in different parts of the country.

erers of California, the hunters of the plains, the Eastern

woodsmen, the

pueblo corn planters, and the Navajos. Indian baskets, which vary in quality from a "slightly organized brushheap" to a beautiful, symmetrical, water-tight basket, demonstrate the Indians' abilities as master craftsmen and artisans. Forty Indian artisans, including some from Alaska, were brought to the Exposition and are

producing their handicraft before

visitors.

ARMY, NAVY AND COAST GUARD The widespread tal

activities of the

United States Army, from the experimen-

training of the infantry at Fort Benning, Georgia, to the corps of

engineers' in the

work on the Fort Peck dam in Montana, are shown in dioramas Combat arms, tanks and light artillery are on

Federal Building.

display, as

a Link Trainer, used for teaching student pilots the science

of instrument flying. Outside the building, at the east entrance, one of the

Air Corps' flying fortresses is open to the public. canton encampment is located near the seawall.

United States

Army

The Navy's exhibit presents a large diorama showing the modern fleet During the Exposition, there will be various foreign and United States men-of-war in the harbor. The entire United States fleet is scheduled to be in the bay from July 1 to July 17. Demonstration of life-saving is conducted daily by the Coast Guard on the east side of the island. Lines are shot to ships in the bay, and visitors are shown how passengers are rescued from ships in distress by means in operation.

of a breeches buoy.

The Hawaiian Pavilion

HALL OF

WESTERN STATES

h.ntrui}< t to

Court oi the Hall

estern States

HALL OF WESTERN STATES Eleven states have combined to present a cross-section of their respective territories for the Exposition's visitors. Washington, New Mexico, Arizona. Colorado. Utah. Nevada. Idaho. Montana.

Columbia are all displaying cultural and sports advantages.

Wyoming, Oregon and

their recreational,

British

commercial, agri-

California has taken a section to present the Central Valley Water Project and the Los Angeles Metropolitan i-

in the

included

Water Project, and there

building a plea for international peace by the Peace

Projects exhibition. In an auditorium seating 200, motion pictures and lectures are held throughout the day.

Located

in the

court of the Hall

a gigantic relief

map

of the eleven

showing in minute detail 1,000,000 square miles of territory, en a scale of one inch to the mile. Bas-reliefs, one symbolizing the birth and development of hydro-electric power in the West, and the other showing in symbolic form the increased leisure and recreation that has resulted from this development, are in the building. \\

estern States,

The sportfl <>f big game hunting and fishing are depicted by British .Columbia, while Arizona offers the Western life to the visitor. A diorama

Mount Rainier

"See Washington" exhibit. \ traffic the -i\ dn isiona of Nevada's displa) is inlaid in linoleum through N<-\ada"- section. ( tab features the wonders of it- canyons, Oregon it- \\ ild-life. and Montana it> historical background. of

pattern that

isitors

included

ma)

in the

follow to

-(â&#x20AC;˘<â&#x20AC;˘

(

ELEVEN WESTERN STATES TELL STORIES, One

most diversified exhibits of the Exposition

of the

may

Hall of Western States. Here you

by those who know the

tories as told If

presented in the

see the stories of the Western terristories best

—

the states themselves.

you're thinking of touring the West while visiting the Fair, these states

you which of

tell

their sections to see .according to

ests.

Fishing, hunting, recreation

ture,

commerce,

where you want

California

it's all

your particular

—summer and winter sports—

right here for your inspection,

inter-

agricul-

and your decision

to go.

— Devoting an

entire section to the

growing and desperate

need for water in the Central Valley and other parts of the

state,

California

presents in the Hall of Western States the benefits which will result from

Water Project and

the Central Valleys

Water Project. The illuminated

the Los Angeles Metropolitan

results of the availability of water is

maps which show

demonstrated on

potential industrial areas and natural

resources of the West.

Washington

—From

the land of apples, from the northwest corner of Washington sends forth an invitation to "See Washvisualizes for you the scenic wonders of Mount Rainier, of the

the United States,

ington."

Grand Coulee Dam with a steady stream of water pouring off the crest, by means of nine animated dioramas, 2,800 square feet of wall photomurals and 72 photo-transparencies. Clipper ships, automobiles, steamships and trains tell the story of the comfort and ease in which you may travel to reach

any part of the

British Columbia

—The

state.

thrill of

big-game hunting

will

come

you as

you see British Columbia's elaborate collection of what a good hunter can

bag is

Province of Western Canada. The beauty of native softwoods

in the

there

—Sitka

embodied

Arizona

spruce, Douglas

fir,

hemlock and Western red cedar,

in a paneling entirely encircling the exhibit.

—Have you ever

perfect quiet

felt

and serenity

appreciate Arizona's display

the lure of the desert, the desire to be where beautifully

—

unbroken?

the picturing of

still,

you have,

with cactus silhouetted against a silver skyline, a Western ranch

where

softly in the clear night air lilting

you'll

moonlit desert,

home

songs of the West are strummed

on a cowboy's banjo. Wild West? No! Beautiful, scenic West.

Utah

—Utah, where Nature plays queer pranks with erosion on the Windows'" some the nation's greatest canyons — the "Wall

ful sides of

color-

Bryce Canyon, the "Great \\ hite Throne" *>l Zion National Park, the tab's exhibit Edwin Natural Bridge of San Juan ( lount \ Here also in

are the white, glistening sail

Mormon

miracles of the \i

>a\

it>

llai>

of the Great Salt Lake, the

man-made

emple, Tabernacle, and Vssembl) Hall.

name and what comes

to mind'.''

Probabl) not the world's

most precious stones and minerals, \or the archeologists' happy hunting ground with dinosaurs, mastodons and giant sloths. Probahh not lakes. streams and mountains. Nor reminders of a rich history filled with famous

names. Yet you'll find them

all

esting exhibit in the Hall of

Western

Invito

ater

the

theme

depicted

mam

ways

Nevada's

inter-

States.

of Idaho's exhibit Water,

and the part

pla)

development of Idaho- industries, agriculture, mining, lumbering, and recreation. Miniature trains carry the products of the state for you in the

to see

and mark their variety. Photo-murals depict the 44 counties of

Idaho.

Sound

films

and transoramas show the

historical

and recreational

scenes,

MONTANA devoted

camps, (

the smell of the forest in your nostrils, you can

to the cattle range,

its

and

rustic friezes

see the historical

icpresented with scenes of ghost mining

fossil

taBGON

sit

ith

Montana's log cabin, with

t<>

—

and archeology

you

fields,

come

inset display cases

background of the state active mining

camps and

and the traditions of Indian

like to see the wild-life of the

and watch l>ea\er colonies

and

West,

you

life.

like to quietly

work, pheasants strutting hefore you to

show oil their superb plumage, sporting and show hirds. graceful deer, and antelope: if you like to chuckle at the amazing antics of cub bears, if you thrill to the honks of wild geese and ducks, your friends may

elk.

well look for you in Oregon's wonderful outdoor show. And indoors, if you are agriculturally minded, you can see a display of frozen fruits and berries as they are shipped in refrigerator cars to all the sections of the

United States. At sit

DITORIUM— I ou've walked a long way. You're tired. You would like to down awhile and rest. And yet you don't want to waste any of your

time on the Island. The problem

is solved at the auditorium of the Hall of you rest quietly and yet gain something from may Western where the educational movies and lectures that are being shown and given here.

State-,

Projects. Inc.—Graphically presenting the costs ol war. Peace makes a plea for international peace. \ glass

Projects, Inc., dramatically

pylon,

"The Peace Beacon." emphasizes

the need for peace.

Illinois

Missouri Building

Building

MISSOURI BUILDING Romantic Missouri, with

mould the West,

its

its rustic,

of the past, of the present,

fables of the Ozarks,

its

men who

helped

pioneering background. You'll get a glimpse

and of the future when you go

to the State of

Missouri Building.

You can

For

one end of the building there is a piece, rock by rock, from Missouri, from the Ozarks themselves. A waterfall drops over the rocks, fish swim in the stream at the foot of the mountain, seventy-five native to tempt trees were brought from the State to create a forest around you you to visit romantic Missouri. And you can feel the pioneering spirit of the State as you see the oldfashioned log cabin and old furnishings, the first home built in the State, the Old Tavern at Arrow Rock on the Santa Fe Trail, the wall murals see those Ozarks.

miniature mountain

â&#x20AC;&#x201D; transported piece by

â&#x20AC;&#x201D;

picturing the great

men

of Missouri.

You

will witness the progress of the

you examine the diorama of the modern capitol, and notice the scenes of industrial, agricultural and horticultural achievements. State as

ILLINOIS BUILDING Gazing

at the

wonderfully detailed

and see the dusty

streets

come

relief

map

New

Salem,

Illinois,

you as you are taken back into the past and back-paths, the log stores and cabins of the

a feeling of reverence will

gaunt figure of Abraham Lincoln hurrying to his log store through those dusty streets on the map. You'll marvel at the lighting effect creating sunrise, daylight, dusk and the candleeighteen-thirties. You'll visualize the

when Lincoln lived there. But the Illinois Building is not entirely of the past. You can see the beginnings of Chicago in a map showing the 433 buildings composing the light in the cabins at night at the time

city in 1838.

And

you'll be able to contrast that with a

map

of the 488,721

buildings of 1938. All the streets, elevated roads, highways, parks, boule-

vards and beaches are shown in the modern map, which

wood and There

made

of balsa

wood flooring which is restful and a statue of Lincoln, the only one on the

a lounge with a special spring

to the feet in the building,

Island, at the entrance to the building.

entirely to scale.

NEW STYLE OF ARCHITECTURE

CALI

FORN AN

for a great Exposition

new type of archi-

tecture, a st\le that will herald building design of the future

harmonise with

that will

a Btyle

surrounding environment The Golden Gate

its

Exposition

Internationa]

<>r

Commission was equal

Architectural

this

requirement, and as a result, the new mode. "Pacifica," was ereated to

embod) building motifs from both Pacific.

The commission was

and was carried

the eastern

and western shores of the

headed by the

first

late

George W. Kelham,

completion under Arthur Brown.

Jr..

with Lewis F.

Hobart. William G. Merchant, Timothy L. Pflueger and Ernest E. Weihe.

To avoid

the

efifeel

of too great masses, the west elevation

the Northwest Passage leading to the Court of Pacifica

portals are spread in the heavy masses of

b\ elephant

into towers

Malayan pyramids which con-

supported by formalized elephants and climaxed

heads and howdahs. emphasizing the Oriental theme.

The huge w indowless exhibit an ancient walled

palaces. 100 feet high, give the effect of

and the interior courts with long rows of square

city,

pilasters are reminiscent of

and Mayan

broken by

Honor. The ramparts of the main

of the Pacific leading to the Court of

sharph

and the Portals

Angkor Wat. Mingling

stvles in the lesser

refinement and richness

masses and

details,

Oriental.

Cambodian

effect of basic beauty,

interwoven with a mystical touch of yesterday.

Exterior color schemes offer repose, dignity and a beauty of balance in

masses and contrasts. Arthur Brown.

Jr..

designed the Court of Honor and Tower of the Sun:

Lewis P. Hobart did the Court of Reflections and Court of Flowers: the late

George

Kelham planned

the Court of the

and Treasure Gardens, which were carried Clark:

illiam G.

Compound, and in::,

Pacific House.

L. Pflueger:

and Ernest

facade, including the Elephant

Portals

<Âťf

East, the

Temple

of Pacifica. the Federal Build-

and Auditorium were designed In

Weihe

Tower-

at the

responsible for the west

Northwest Passage and the

the Pacific.

The foreign b\

The Court

of Seven

completion by

Merchant designed the Tower of the

the California State Building

Timothy

Moon. Court to

pavilions and other outstanding structures were designed

prominent American and foreign architects. 75

JSEdBwy*"

Recreation Building, Center of Recreational and Playground Activities

RECREATION BUILDING a presentation of the California Commission, under the direction of the State Recreation Department. This is the first time such a building has ever been constructed at an exposition. Depicting California as a natural playground, the building stresses the growth, development and present trends of public recreation in this State. In the entrance-rotunda is located a large theme diorama, telling the story of the purpose of recreation, and three-dimensional dioramas and

The Recreation Building, is

craft niches display California's natural play spots.

Combined with

a Consultation

Roomâ&#x20AC;&#x201D;where

information and data

â&#x20AC;&#x201D;

regarding recreational activities may be obtained is a complete library and study room for which books by famous athletes and sports experts

have been loaned.

The Craft Room and Junior Museum, displaying exhibits illustrating hobbies and handicrafts, is an outstanding feature of the building. Actual demonstration by volunteer hobbyists is given in stamp collecting, butterfly mounting, woodworking, drawing and painting. In the Little Theatre, which seats 200, amateurs of school age and older

present their

Outside

which

own a

plays and puppet shows. model backyard and well-equipped children's play

area,

under the supervision of trained leaders.

THE STADIUM The Stadium, adjoining

the Recreation Building,

athletic contests at the Exposition. It seats 11,000.

the site of the outdoor

The China Clipper Flies Over Treasure Island

LIVESTOCK PAVILION To

present adequately a well-rounded picture of a vital phase of Western

American industry, every convenience and

facility for staging the series

of livestock events scheduled for the Exposition

provided

in the Live-

stock Pavilion and the California Coliseum. Both buildings were erected

by the California Commission. In such requisites as light, ventilation, sanitation, display, the Livestock Pavilion has set a architecture.

and

new standard

accessibility for

animal-housing permits

A transparent cello-glass ceiling, a sanitary measure,

exceptional lighting.

The pavilion has cattle.

become At

a capacity of

In addition, an isolation ill

600 box stalls, and ties for 2,000 head of ward is provided for animals that may

while at the Fair.

major

shows are being staged here, including and poultry shows. A giant meat made possible by a huge refrigerator with a glass front that

least thirteen

livestock

horse, cattle, sheep, swine, goat, dog, cat,

display

enables spectators to see inside.

CALIFORNIA COLISEUM Scene of nearly

all

general events that

the Coliseum contains a tanbark oval

surrounded by

may 230

require a large indoor area, feet

long and 100 feet wide, animal shows.

a track 12 feet wide. Here, in addition to the

staged all indoor athletic events, including track meets, polo games, and basketball games, wrestling, boxing, and six-day bicycle races. The Coliseum has a seating capacity of 9,476. \n ill

1mI

J few

â&#x20AC;˘'

Pacific House.

Theme Build ins;

of Treasure Island,

and the Pavilion

of the State oj Johorl

BASIN AREA

PACIFIC PAGEANT Replete

NATIONS

HOUSE

PACIFIC

romance and glamour, around the Lakes «>l tin- Nations is Vrea. Honoring the nations oi the Pacific, bere is dramatheme «»t the Exposition, "A Pageant of the Pacific."

urith

the Pacific Basin tized the

Tin" nation- of the four continents

surrounding the Pacific Ocean have customs, and recreations

erected pa\ ilions portra) ing the culture, history of the peoples bordering the Pa< In the center of

Medial Lake

Exposition, designed

extremely

:ific.

l>\

is Pacific House, theme dwelling of the William G. Merchant. \ two-stor) structure ot

modern construction, four

windows look out

great elliptical

the lagoon to symbolize the four continents of the Pacific.

upon

Presenting the geography of the Pacific Area together with its peoples and cultures, Pacific House particularly stresses the common interests of the peoples of the Pacific and their many contributions to contemporary civilization. Through Pacific House it is hoped that the foundations for closer cultural and economic relations in the Pacific hemisphere may

laid.

Displayed

in the

map

middle of

Theme

Hall inside Pacific

House

a great

Area in the form of a fountain with the Pacific Ocean as the basin into which four sculptured whales spout water. Irtisl and creator of the map is Antonio Sotomayor, while the geographer i- lame- NewhalL graphical

of the Pacific

tbove the fountain

some

6,7 10 pieces of colored glass

Illuminated mural

maps

map showing the map was executed

electrically illuminated glass

trade routes which unite the peoples of the Pacific. This

by Edgar Dorsey Taylor.

are at the four corners of

Theme

Hall, as are

two more on either side of the entrance lobby. They depict the flora and fauna, the peoples, the economics, the art. the architecture, and the t\ pes <>f

transportation used in the Pacific Area.

hxploration and navigation of the Pacific are shown on an illustrated

map

Room, while in the Conference Room is a political map Both are by Hilaire Hiler. A series of abstract and realistic miniature dioramas by John Haley and John Townsle) tell the stor\ of the discover] of the Pacific and demonstrate the way in which modern methods of communication have unified the area. in the

Social

of the area.

-cries of horticultural exhibits, collected b) freraldine Knight,

-hows

the plants contributed by the four continents of the Pacific.

exhibition of Pa<

ifie

Area books, containing examples of the

ture of every nation of the area,

included

cul-

the library of Pacific House.

PAVILIONS

THE

PACIFIC BASIN AREA HAWAI

Both modern and ancient Hawaii are presented in the Hawaiian pavilion. In a special theatre, sound motion pictures depict in full color the scenic attractions, industries, sports, and all phases of life in the Hawaiian Islands, while an exhibit hall features transoramas of modern island life and displays of ancient costumes, weapons, handicraft, and art.

NEW ZEALAND In the form of a native Maori dwelling, with great pillars faced with carv-

New Zealand's pavilion contains huge dioramas which present the scenic wonders of the Islands. Native Maoris demonstrate their famous "haka" dance, and offer ancient chants and characteristic music of their race. ings of Polynesian gods,

French Indo-China Pavilion

FRENCH

NDO-CHINA

modeled after the famous ruins of Angkor, feature French Indo-China pavilion. Of Annamite architecture and decoration, the building was fashioned in Saigon by native artisans and shipped to Treasure Island in pieces. Hand-carved wooden figures and ceramic panels with a dragon thirty feet long are on the outside of the two-story structure. The interior patio is lined with a row of twelve hand-carved wood columns, decorated with dragon figures and lacquered panels. The arts of the country are demonstrated by an exhibit of silver jewelry, ivories, silk embroideries, paintings on silk, lacquer work, and pottery. Very fine pieces of Cambodian and Tonkinese bronzes are also on display. A section of the building is devoted to big-game hunting. Intricate bas-reliefs,

the

AUSTRALIA Strange varieties

<>t

animal

from the Antipodes, including kangaroos,

life

wallaroos, wombats, cockatoos, parrots and kookaburras, arc on exhibition in the Australian pavilion. In addition, a graphic interior display, still photographs, paintings, motion and dioramas, presents outstanding features of Australia and it>

with greal maps, natural-color

pic-

tures

life.

LIFE HISTORY OF

REDWOODS

A typical redwood forest is presented in miniature 1>\ the California State Park Commission and the Save-the-Redwoods League, with exhibits including cross-sections of the oldest Coast redwood. 2200 \cars old. Pictorial

panels depict the finest forests, botanical characteristics of the

redwood, and interesting features of redwood growth, uses, preservation.

itraliun Pavilion

on the (.unrourse o\

C onimonu ealth

THE PHILIPPINE PAVILION Embroideries, tobacco, liquors, metal and agricultural products, and r-urios and novelties made of Philippine hardwoods await visitors in the 1150,000 Philippine pavilion. It is the only copper-roofed building on -

Nland and covers approximately 22.000 square

ire

bined weight of the four leaves of the front door Partitions and ceilings are sawali, or floor

are

islands.

ommon re

the

made

hardwoods

selected

woven from

is five

split

feet.

The com-

tons.

bamboo. Walls and grown in the

the 3,000

Indirect lighting effects are created through capiz sea shells. to the Philippines. Pillars throughout the halls of the pavilion

wrapped in Manila hemp. The 100-piece Philippine Band pla\> bandstand erected in North Lake at the rear of the building.

JOHORE Replica of a native Malay house, the Johore State pavilion

Menangkabau

style of architecture. In

natives of Johore, with a

museum

of the

are recounted the customs of the

that includes samples of village indus-

and handicrafts, agricultural and mineral resources, examples of mal life peculiar to Johore, and the native costumes of its people. tries

ani-

NETHERLANDS EAST INDIES The

distinctive flavor of the

Far East

brought to Treasure Island in the

ornately-carved Netherlands East Indies pavilion, copied from an ancient

Hindu-Javanese temple. Exhibits here include a wide variety of arts and handicrafts by East Indian artisans

who have been brought to

the Oriental

pavilion to demonstrate their craftsmanship.

Pavilions of Netherlands East Indies and the State of Johore

Dancing

from Bali perform to the weird strains of their native which represents all of the famous "Spice Islands" Java, Sumatra, Bali, the Celebes, and Dutch Borneo. An aquarium of tropical fish from the waters of the East Indian archipelago is an-

music

girls

in this colorful exhibit,

â&#x20AC;&#x201D;

other feature of the complete tourist display.

JAVANESE RESTAURANT The famous Dutch boys

dish, "rijsttafel" (rice table)

in their native

tionally

known

dish

the restaurant

served by Javanese

served in twenty courses by as

being introduced in the United States for the ity of

costumes in the Javanese restaurant. This interna-

400.

first

time.

many The

boys, and

seating capac-

P mkWBkWRkwmBB

Japan's Samurai House and Temple on Medial Lake

JAPAN With an exotk setting of terraced Oriental gardens, fantastic shrubbery, ii< placid lagoons, the Japanese pavilion brings a vivid image of ancient Japan combined with a picture of the industrial progress of modern Japan. i

combination of 11th century feudal castle architecture, a Samurai is constructed entirely of wood.

louse, and a Buddhist temple, the pavilion

\en

to the

spikes and nails. E\cry piece of material in the pavilion

— including some 350 colored rocks reigning nearly three tons— brought 6,000 miles across the luthentic Japanese

altar within the pavilion is

>aered temples of

Japan for Shinto

in the

garden,

Pacific Ocean.

an exact replica of those used

in the

rites.

S) mbolizing natural scenic beauties, the magnificent Japanese garden vith

its

queerly-shaped plants and trees looks out upon the

still

waters of

he lagoon to portray the quiet civilization of old Japan. A drum bridge pan- the lagoon. It is a reproduction of the famed bridge in Kyoto. Searly four thousand Japanese lanterns adorn the pavilion, grounds,

laL'<"»n.

\n inthe great contrast between present-day and ancient Japan, a omplete working exhibit of the romance of silk is made, with two Nipponese maidens demonstrating the production of -ilk from the time of (pinning bj cocoons and gathering from the mulberry trees through to

he finished product

The

<>f Japan is featured in a part of the building, with precious documents brought out of Japan for the first time.

histor)

listori al

PAVILIONS

IN LATIN-

AMERICAN COURT Pavilion of Mexico

MEXICO Offering visitors a glimpse of a real Mexican cantina and restaurant, serving true Mexican drinks and dishes, the Mexican building will all

who

enter

it.

The

restaurant, with seats for 250,

charm

an authentic repro-

duction of the typical Mexican cafe, replete with waiters in Mexican costumes. At night, an all-Mexican floor show entertains.

Handicrafts play an important part in this exhibit, and visitors can see the sandal

maker

work; watch the silversmith make jewelry; and see and tooled.

leather articles designed

SALVADOR

The story of coffee, from the tree, through its cultivation, picking, milling, and finally to the cup, is shown in the El Salvador pavilion. Visitors are also shown the history and processing of the coffee bean, and given free samples of the beverage. An imported native marimba band gives a crosscut of rhythmic Latin-American music while visitors drink their coffee in the patio.

PANAMA Showing a large map

all

regular steamship lanes leading to and

through the Panama Canal, and an

oil painting of a merchant ship crossPanama, the Panamanian pavilion also offers visitors murals of typical Panamanian landscapes. Also reproduced are the costumes of the country, gold and silver Indian jewelry, and rare, old Indian jar works from the Harvard Museum and the National Museum of Panama.

ing

Guatemala Pavilion

El Salvador Pavilion

Pacific Basin

Area

<"/

the Shores o)

Medial Lake

GUATEMALA Designed <Âťn Mayan lines b) Alfredo Galvesuarez, the Guatemalan paencompasses many displays revealing interesting things about the country. A large variety of hand-loomed textiles of picturesque colorings vilion

and designs were contributed by Guatemalan Indians. Several industries are represented by exhibits of articles prepared or manufactured in Guatemala, such as tobacco, shoes, shirts, coffee and modern clothing. The pavilion is filled with oil paintings by Guatemalan artists who have portrayed their country's towns. Indians and their costumes, and landscapes.

PERU In the

form of an

tions tor old

Iu<

an temple, the Peruvian pavilion has

isitors interested in this

when

of Pizario.

the-

the age of Spanish conquest

attrac-

was new. Before the coming

[ncas were rich in art treasures that are

and arc on displa)

many

country, whose history and civilization

now

priceless,

Peruvian pavilion. Among the many form> of ancient [ncan art in the pavilion are gold idol- studded with emeralds and precious -tones, taken from Peru's at the

Andean treasure house, that arc beyond appraisal Invaluable ceramics, and carved wood chests are also in the exhibit to portray the life and time- of ancient Peru. Handw roughl silver and goldware, Incan and Indian potter) are also part of present <la\ Peru- ontribution textile-, wall pieces

to the

Exposition.

Pavilions of Ecuador and Peru

in the

Latin-American Court

COLOMBIA A real coffee plantation with naturally growing coffee trees is part of the Colombia pavilion, which is a modernized Spanish Colonial structure with wrought-iron windows and gate. Here visitors are given free bags of ground Colombian coffee in miniature coffee export sacks. Part of the pavilion consists of an archaeological and ethnological display of valuable gold Indian jewelry from old tombs, and official and private collections of Indian relics and weapons from the Chichibscha and Pijaos tribes, natives of

Colombia.

CHILE Providing general information about the industries and life of the country, the Chilean pavilion is divided into two parts designed to interest prospective travelers. Maps of the country and dioramas of Chilean landscapes show the most beautiful sections of the nation. Exhibits of native

forms of Indian blankets, pottery, jewelry, weaving. which Chile is famous, is mirrored for visitors photo-murals that depict the story of nitrate mining and refining.

art are presented in

The in

nitrate industry, for

ECUADOR Showing works

of art dating back as far as the Fifteenth century and archaeological specimens that date back even farther, the Ecuador pavilion has many charms for visitors. Old Indian gold and silverware, In-

dian jewelry and

art, oil paintings by such prominent Ecuador artists as Salas and Mideros. In addition to these, there are over 200 beautiful pic-

tures of Ecuador's mountains, seacoast

and

coffee plantations.

The Latin-American Court on the shore of the North Lake of the Nations

The Pavilion of the United States of Brazil

BRAZIL Outstanding in the Brazilian pavilion is 'The Cafe Brazil" with tables for 200 persons, where different blends of Brazil's famous coffee are served with wafers, from the pure, unblended coffee through strong, mild and weak stages. 'Mate.** a South American tea. is also served to visitors who are entertained bv the music of a South American orchestra.

Designed by Gardner Dailey. the Brazilian pavilion has two large murals 40 feet high, by Robert B. Howard. Entering the great hall, two more murals painted by Jane Berlandina are seen at the far ends. In this hall, there is a large relief map of South America showing the location of Brazil in relation to the other countries of the continent. At one end of this map is a miniature coffee farm, and around the walls are cases showing samples of Brazilian mineral oils. Also in this interesting pavilion the tourist possibilities of Brazil are shown, as is the history of Brazilian coffee

from the time

of Brazil with their

planted until

many

it is

shipped, and the raw materials

possible uses.

Educational exhibits show products manufactured within the country, such as plateware, metalware, cutlery, cottons, printed silks and woolens, that are not yet in the export market.

Handmade modern

furniture and

make

furnish the wings of the pavilion. Oil paintings by the best Brazilian artists are on display in hallway.

rugs of Brazilian

When

the Brazilian orche>tra

the latest popular

and

not playing, sound equipment broad-

classical

music composed

in Brazil. ;;:

Court

oj tae

Seven Seas from Fountain of Western Waters

Court of Pacifica

ARGENTINA Argentina's pavilion holds the enviable record of having been built in

working days. This functionally designed structure is the last architecture, and has "barrel'* skylights, solid, inchthick glass doors, and walls of glass brick. The structure is built on an S curve. In the Fine Arts gallery are the finest paintings and sculpture done by

fifty-nine

word

modern

the artists of Argentina.

In the pavilion's library are 3,000 books that were written, printed and published in Argentina, some of which are in English. Included in the

many important

contributions Argentina has

made

world literature

famous book of Argentine poems, Martin Fierro, available in the English translation by Walter Owen, an authority on gaucho life. At the western end of the pavilion is the restaurant and bar, seating 200 persons, and serving native dishes and drinks to patrons while an Argentine orchestra plays tangos and melodies characteristic of this South American republic. A motion picture theatre^ seating 160 persons, shows travelogues to visitors interested in Argentina's vast vistas, her cities and her progress. For the benefit of prospective tourists, a bureau of information regarding is

the

Argentina's tourist attractions exhibit are in

many

Argentina.

maintained

the pavilion. Also-on

types of manufactured products and minerals mined

The Pavilion

France and the Gallery ui Elegance

FRANCE Thr French pavilion

dedicated to the Fine Arts. Fashion and Tourism

France. In the Fine Arts section, which

is the front salon, arc two Rodin, and "Carplaux," famous French sculpthe salon walls are thirty canvasses 1>\ important

statues,

"The Shadow."

ture

Bourdelle.

l»\

1>\

French painters. Modem tapestries, showcases of first editions l»\ Seventeenth and Eighteenth century French authors, and a large vase from

shown

Sevres, are also

here.

modern Fashion salon is the display of French women's dresses from the Eighteenth century to the present, which was lent bj the Musee Carnavalet. Vogues of toda\ by world-famous French clothes designers are shown <>n sculptured mannequins. \n interesting exhibit in the

Dedicated locate objects

t<»

shows large maps of France and places of historical interest t<» tourists.

travel, the third salon

«>f

art

idjoining thr Fashion and

Inini.-t

salons

a theatre seating

uaed for lectures, music and motion pictures portraying

thai

150 perlife

and

travel in France.

GALLERY OF ELEGANCE 1

raDer) of Elegant e

designed as

<>n»-

of the smartest spots in the

Exposition. Here, fifty-eight exhibitors, including San Francisco firms, national advertisers and importers, display the latest in women's wearing

apparel and accessories.

French restaurant

another attraction here.

The

Italian

Huviuon

ITALY From all

its

sunny southern

tip to its

snow-capped mountains of Piedmont,

the colorful regions of Italy are brought together in the Italian pavilion. is famed were brought to Treasure modern portico and interior. Calcata white

Precious marbles for which Italy Island and employed for the

veined marble

used for the pilasters, and the floor

of green Italian

room red porfiric marble Royal Academy designed the

marble. In the foyers leading to the main exhibit is

used on the walls. Dr. Susini of the Italian

pavilion.

the 115-foot-high tower are

and regions, the is

mounted

the

names

of the leading cities

one foot thick. At the foot of the tower a modern bronze axe, an Italian symbol. Continuous motion pictures in

the portico

lettering being

show

tourist attractions of Italy.

costumes of the eight most important regions of Italy Linoleum maps of Italy decorate the foyer leading to the inner exhibit room which is arranged with bright green leather chairs, fountains, flowers, and copper illuminators. Around the walls in threedimensional niches are modern displays of the most outstanding features of Italy's many regions. This dioramic display was designed by Signor Prampolini, pupil and friend of Marinetti, the father of futurism in art.

Flower

girls in

act as hostesses.

Photo-mosaics, illuminated and colored, present the color of Rome. Venice, Ravenna, Naples, Sicily, Lombard, Piedmont, Tuscany and other

famous 90

cities

and regions of

Italy.

iSorway's Ski Lodge on Passifiora

NORWAY Probably you won't be wearing ski boots or carrying skis over your shoulder when you walk into Norway's ski lodge, but you'll feel as though you have just come in from the mountain jumps when you see their exhibits. You'll walk first to the great, wide fireplace and warm yourself. You might feel chilly enough to want to have one of the Turkish baths, a feature of every

Norwegian lodge, only they

call

them Finnish baths.

After you've been refreshed physically, you'll probably realize that

you need a

refreshment inwardly, so you can take your choice of that come fresh from the storehouse in back of the

little

Norwegian delicacies ski lodge.

and toboggans. and handicraft brought from Norway.

In the lodge, you'll see all types of skis, sleds

find furnishings

You'll notice that the building

from Norway, and that nails weren't

made

of logs,

you examine those logs

used

at all.

only pressure,

[wo carpenters from Norway were broughl job. You'll find that the roof

covered with

ouTl

which were transported enough, you'll -<•»•

closel)

constructing the building.

to the -alt.

Exposition to do the an old Norwegian cus-

tom, on which the\ grow gra-s to insure perfect insulation from the cold.

The

ski lodge itself

in the

Finnish, bath in back of other side.

ground,

The storehouse is in Norwa)

a necessit)

shape of a horseshoe, with the Turkish, <>r one ride, and the food Storehouse on tinbuilt about two or three fed above the to

keep out the

rat-

and

field

mire.

EXHIBITS AND CONC

E S S

CENTRAL SQUARE AND

N S

PLAZA

PRESS BUILDING The Press Building is a special hospitality center erected for the entertainment of newspapermen and other writers in various fields. It is not a work shop or exhibit pavilion, and not open to the general public. The principal decorations are original drawings and paintings contributed by cartoonists and illustrators of newspapers and periodicals.

DAIRY1AND A

model dairy, featuring the most modern and sanitary equipment, all forms the basis of the Dairyland exhibit, sponsored by California dairy industries. With utilization of dairy products the theme of the display, the history of dairying in California is given. electrically operated,

Individual displays of the products of milk are also presented.

NATIONAL CASH REGISTER Would you

like to

know

exactly

how many persons are on

the Fair grounds

today or the number who have attended the Fair to date? Both of these are recorded every half -hour on a giant model of a cash register at the corner of the

Avenue

of Olives

high. In the base of the

and Paso Flora Way. The figures are 2 feet 4 inches model cash register are window displays showing

cash register equipment.

OPEN AIR THEATRE Fronting the Avenue of Olives and Nanking Road, the Open Air Theatre is the site for children's pageants, offerings by visiting' choral groups, meetings of conventions and celebrations for

in-

and

out-of-state groups.

At announced dates, the Exposition's staff band gives concerts and plays for special events held in the Open Air Theatre.

Dairyland Building

The Press Building

TEMPLE OF RELIGION AND

TOWER

OF PEACE

IVinple of Religion and 'lower of Peace exemplifies and portrays

the faiths of the world.

houses the greatest

ollection of exhibits bat ing

and educational religious significance ever a— cm .led under one and emphasizes contributions made 1»\ religions to human welfare

historical roof,

throughout the world.

main entrance, the Tower of Peace stands, a monuworld-wide humanitarianism. Over the front gate is Peter III\in"> large mural depicting the rise of religious freedom, while on the inside panels arc nine other murals with descriptive notes appended. Inside the temple to the left of the entrance i> a hand-carved pearl portrayal of The Last Supper, which critics consider a masterpiece «»f craftsmanship. A Biblical garden contains the 200 varieties of ll<>w. i- mentioned in the Old and New Testaments. ment

the right of the

CHRISTIAN SCIENCE ACTIVITIES BUILDING The features

of the Christian Science Monitor, an international dail) news-

paper, are pictured at the Christian Science hibition

room

Building.

\< ti\ [ties

he ex-

displays publications of the Christian Science Publishing

Society in Boston, and writings of Mar\ Baker Eddy, founder of the move-

ment There

a reading

room

for those interested

Christian

CHRISTIAN BUSINESS MEN'S BUILDING "Sermons from Science." scientific

Irwin

Committee of the San Francisco

I>a\

Moon, are being presented with

of the Christian

Business Men's Region. The conception of the con-

illustrations in the building

nection hetween spiritual truth and applied science tricity is

being explained

the field "f elec-

in the lectures.

Christian Science Activities Building

M&^%,

Business

1/.

Bank

Ghirardelli Chocolate Building

America Building

GHIRARDELLI CHOCOLATE BUILDING In one section of this two-part building is an exhibit, on standard full-size machinery, of the manufacture of chocolate, while in the other division is a room wherein hot chocolate and either hot or cold chocolate malted milks are served. No meals are served. Service is at tables for two, four or six persons. Capacity is 100.

BANK OF AMERICA BUILDING The only windowless bank in America is the branch of Bank of America on Treasure Island. The building, 45x110 feet, is air-conditioned and cost $60,000. Complete banking service is available from 10 a.m. to 10 p.m. To the rear of the banking room is a lounge. Interior is finished in old rose and gold. Map of the company's 495 California branches is shown.

OWL DRUG STORE Occupying floor space of 10,000 square feet, the store is one of the largest drug outlets in the United States. Sixty people are employed; 15,000 items are on display. Front of building is decorated with pillars, topped by sculptured owls. Fountain seating 94 is at rear. Indirect lighting throughout. A glass display counter, 20 feet high, is in the center of the store.

0AKW00D BARBECUE An

unusual restaurant specializing in barbecued beef, pork, and ham. All meats are barbecued in an outside pit. A cocktail deck adjoins the main dining hall.

CRILLO'S SPECIALTY KITCHEN smoked Alaska Europa ham, spaghetti Neapolitan, baked shrimp, Genovese. Wines and liquors are sold at an adjoining bar.

Specializing in the preparation of such dishes as steamed cod, chicken caccitore, ravioli a la

WHITE STAR TUNA RESTAURANT Serves a

new sandwich

called

Tunaburger,

ing features glare-proof Belgian glass.

waffles,

No wines

and milk shakes. Build-

or liquors.

THE GAYWAY More than fifty exhibits and concessions are located /one of Treasure Island. \earK ever] conceivable concession is included.

Gayway, Inn amusement

the

t\|>c

Beginning at the main entrance at La Plaxa and following the loop U) tin- right around the Gayway, and then returning to the Wenue <Âťf Olives, tit amusement concessions are listed belov< according to their approximate location. â&#x20AC;˘

Estonian

Ulage:

Replica

medieval

ami modern Estonian towns. Chinese Village: See page 96. Horoscope Mind Reading Act: Presents free demonstration of mind reading.

Sand Sculptor

\rti-tr> in a novel

medium.

Theatre: Modern miniature movie theatre with cartoon-. Flasher Game No. 2: Klectriedight game

Lax

awarding pri/e-. Bacon Prize game.

Ham &

Famous life-like painting. Mark Twain House: Replica of Dews* paper office where he worked. Shooting Gallery Modern art of shoot-

Stella:

Da\ Dreams: Australian dancing girls. Candid Camera: Process of -till photography.

Highland

Village: Complete miniature Scotch ( Hachan village. Giant Crane: 167-foot steel sight-seeing

tower.

Mise en

Boite:

Undulating French

riding device.

Hydrosphere: "The Bpeediest ship in the world. I seful in peace, a power in war." Greenwich Village: Model artists' colon) and revue theatre. Dare-devil Globe-A-Drome: motorcyclists.

Speed Cars: Miniature

ing.

High Striker: Strength-testing game Snake Show: Over 100 reptiles including a 400-pound, 30-foot Life:

The "Mystery Show"

python. of the Expo-

-ition.

Sally Rand a la 1939.

Nude Ranch:

dude ranch

Giant Octopus: Riding device that -win^pas>enger> on giant arm-. Roller Plane: Simulates all motion- of Hying airplane. Flying Scooter: Illusion of flying your

own

airplane.

Penny Arcade: Coin-operated amu-ement machines.

Rocket Ride: Imitate- sensations of plane in mid-air. Widget City: A complete

air-

villa

Or \ot: Ripley"- "odditoriuin."

Shouting Gallery: Another chance your -kill.

to try

Lung: A modern -eientifie manel. Monte Carlo Secrets: Exposing secrets

Iron

of crooked ^amhling.

Marline's Hiving Bell: Take- Id persons at a time to bottom of aquarium.

Fun House Headless Girl: She's aliw!

British ^ on operate them.

Cyclone Coaster:

automo-

type of

Latest coaster, 1000 feet long.

rollei

Miniature Railroad: Most complete miniature railroad in existence. Children's I'ltn ground \mu-emeiit vices; skilled attendant-.

de-

U heels: Two

Ferris

Bridge Ferris Wheel-

"Swing

It":

thrilling,

the in

largest Eli the country.

new ly-dewloped

riding device.

Novell Carrousel: French merry-goround. Deep Sea Diver: Real di\er fights octopus in transparent-walled pool. Stamp Collection: Creates! pri/ nique \

vate

Lilliputian

Palace of Illusions: Oriental illusion -hou featuring Hindu rope trick. Relieve

biles.

-tamp collection

the world.

Marvel oi the Age Incubator Baltics, Inc.: Living babies

modern ho-pital. lloh Land Building: The

Hoi)

and

exhibit i- housed in it- own building and consists of the most comprehensive exhibit of it- kind in the world. *" Trip to the Hoi) Land ami \ Truly, the Vatican, without leaving home." \

non-denominational live

forever in voui

exhibit

that

will

memory,

Anchored off-shore near Eastbay Ferry Building Shou Bout: "Th< Pride of Paducah," world-famous Mississippi show-w

mmmMm mm^^

Golden, Gate Bridge at the entrance to San Francisco Harbor

CHINESE VILLAGE Highlights of Chinese culture and civilization are to he seen within the 45-foot-high wall surrounding the Exposition's Chinese Village, built at a cost of $2,000,000,

and covering three

acres.

Included are rare art treasures and tapestries, jade and ivory masterpieces, native plants, jinrickishas, pagodas, Oriental bazaars and curio shops, as well as a theatre which exhibits classical and acrobatic perform-

ances and native dancing

girls.

Food cooked by chefs from China may be bought General admission to the Village

in the restaurant.

cents.

"CAVALCADE OF THE GOLDEN WEST" Four centuries of western United States history are compressed into 75 minutes in "The Cavalcade of the Golden West," the "theme spectacle" of the Exposition. The pageant, written by Arthur Linkletter and produced by A. L. Vollmann, is presented on a 400-foot stage. Scenic effects are mounted on wheeled platforms, operated on rails. Seating capacity of the theatre is 7,000. The spectacle cost $275,000 to produce. Characters portrayed include Balboa, Fremont, Sutter, and Marshall. Events enacted include the discovery of gold, San Francisco earthquake and fire. An "auditory tem is used. Performances daily: 4, 8, 9:30 p.m.

Serra, Cortez, Portola,

Pony Express, and

the

perspective" sound sysPrices: 50c. 85c, $1.10.

tJU/'l

COLOR CONTRASTS- NIGHT AND Painted

\\iih

light,

Treasure Island

transposed

DAY

nighl into a walled

of magic color. By day. foliage, flowers, and California's sun-filled sk) form the background for sparkling palaces. Vbove, Eleph ml Towers and ower of the Sim. Below lourl of Flowers and \n-li of Triumph.

citj

(

w£fc.£l

SEE

MIRACLES IN GLASS

Here you

will find the newest developments in America's oldest industry the ageless romance and

—

of sparkling glass expressed in new and exciting forms.

fascination

• See VITROLUX, a translucent glass that transforms buildings into beacons of soft, glowing color.

• Test your strength on TUF-FLEX, a tempered plate glass that offers

extraordinary resistance to physical

and thermal shock.

• Look rors

at yourself in the hall of

— from many angles and

many amusing

distortions.

mir-

with

Watch

your image disappear.

• Examine AKLO, a

plate glass that

absorbs the infra-red rays of light and reduces the transmission of heat

from the sun.

O F EXHIBIT IN THE

VISIT THE

HOMES AND GARDENS BUILDING

ftfcAtt

See, too, in infinite variety, other interesting applications of glass that

that express and reflect the mode of today... Vitrolite, colorful structural glass, that converts the walls of modern bathrooms and kitchens into gems of beauty and fascinating color.

are adding new beauty and utility to the home. Sparkling mirrors on walls

• These and many othrr us.s

and

hibited in a colorful display.

Shoot at a glass happens if you

target, hit

watch what

the bull's eye.

•

ceilings,

both clear and

in colors,

LIBBEY-OWENS-FORD GLASS COMPANY Pacific Coast Offices

TOLEDO, OHIO San Franc

/.os

Seattle

LVER SPANS

The San FranciscoOakland Bay Bridge and San Francisco's picturesque skyline,

from the Yerba Buena causeway leading to Treasure Island. Only the west half of the world's longest

bridge appears here.

TROPICAL PALMS Perfectly matched southern California

palms

line the

Ave-

nue of Palms along the west shore of Treasure Island and accentuate the exotic

architecture of the

Elephant Towers the main gateway.

TREASURE ISLAND COLOR Under

the supervision

<>i

Jesse EL

Stanton. Director of Color, an ficial

colors pins gold, was

drawn from

the coloring of Pacific shores.

but

of-

comprising nineteen

palette,

rare exceptions,

\\ itli

indoors and

out. the color range lias been kept

within the hounds of the ette.

Except

in the

^M L

official pal-

case of a num-

ber of exhibitors whose advertised

products are nationally known for their color, vilions.

mitted,

all

Your bank on

and certain foreign pa

no pure colors are per-

Treasure Island

being reduced to half.

tones harmonizing with the

official

.Your bank everywhere in California

palette of colors.

The colors: Exposition ivory. Sun of Dawn yellow. Pagoda yellow. California ecru. Old Mission

fawn, Santa Barbara taupe, Polynesian brown, cot,

Santa Clara apri-

Pebble Beach coral, Imperial

Dragon red, Death Valley mauve. Evening Star blue. Pacific blue. Southern Cross blue, Del Monte blue, China Clipper blue. Hawaiian emerald green. Ming jade green (light!, Ming jade green dark i.

Bank of America's complete [tanking office located on 1 ure [stand wa» built to serve the exhibitors and visitors at the Exposition. At this branch you may transact an> regular banking business and obtain

Bank

America Travelers

Cheque-

... the

safes!

aray

carry your money while in California or on your trip home.

matter where you go

California,

Bank

America

arith comthere to Benre you plete metropolitan banking fa.

Make Bank

cilities.

America

your bank

In California.

Treasure Island gold. Note, in the inner courts, that

and flowers planted in definite harmony, enhanced, at niL'ht, by colored lighting. For walls are tinted

ample: in the Court of the Seven Seas the walls are a pale apricot

tint.

the plantings orange, white,

and

lemon yellow After dark, the walls become luminous, the set-backs at .

the tops of buildings lemon-yellow.

iBttttk

of Amertra

NATIONAL SavWos ASSOCIATION MEMBER FEDERAL Ml MIlMI

•

RE-FRVI -IT

IN-I RANI

YERBA BUENA CLUB The Yerba Buena Club overlooking Treasure Garden and the Port of the Trade Winds (16 on map) is the smart rendezvous for women members and guests visiting Treasure Island. Responsible for its construction was the Women's Club House Association, a sub-committee of the Exposition's Women's Board incorporated as a non-profit enterprise. Activities are in charge of a board of directors headed by Mrs. Henry P. Russell, president; Mrs.

P. Fuller, Jr., vice-president; Mrs. Walter A.

Haas, secretary; and Mrs. Eugene M. Prince, treasurer. Fifteen hundred founder members at $100 each and 6000 contributing members at $10

each furnished funds for building and operation.

Every room of the club house

work

of gold

â&#x20AC;&#x201D;has

bars, children's

its

own

â&#x20AC;&#x201D;an "inside-out" house

of glass in a frame-

terrace or garden. Spacious lounges, cocktail

room, beauty shops and other feminine conveniences.

WOMEN'S ACTIVITIES Women

have played an important role in the planning and subsequent Appointed to act in an advisory capacity to the Exposition's Board of Managers and to the California Commission representing the state, the Women's Board has been instrumental in the establishment of many feminine features at the Fair. Assuming a hospitality role typical of the California hostess, the Board has directed the beautification of San Francisco, its suburbs and the state in preparation for the Fair; undertaken the decorative arts exhibition in the Palace of Fine and Liberal Arts, and established the women's wing of the California State Building. Here, in addition to conference rooms, dining-rooms, a mothers' rest room, and first aid quarters, is a Registry Room for the convenience of members of national women's organizations. activities of the Exposition.

102

Qen&ial MotoM, Pne&etitl

-r*

The Romance

of Research and Science,

Dramatized for your Interest and Entertainment

1 race, with the research contributions to

them

look with

modern

interesting devices

light

materials

civilization

milk

future as they

into the

foresee inventions to

work, and the secrets

and sound picked our

wood

and

made from

clothing .

sand,

main

and

And

enjoy,

the

same time,

other

a truly

and interesting displa]

beautiful

General Motors Products

are based. of the air

fascinating demonstrations.

come. Learn how

which they

of science on

scientists, their

Cadillac,

LaSalle,

including

Buick, Oldsmobile,

light-transmitting music... the Frig-O-

Pontiac and Chevrolet cars... the

Therm

prigidaire refrigeration

stove of the future

the prin-

ciple of the gasoline engine dramatically

explained

the

wonders

of synthetic

engines

great

latetl

Diesel

and other General Motors

products for industrj and for the family.

GOLDEN GATE

S3] EudAUtCf

GENERAL

MOTORS

INTERNATIONAL EXPOSITION

THE CHILDREN'S TURN the Golden Gate International Exposition. No unturned that might provide for their education and enjoyment on Treasure Island. Special days are set aside especially for children when admission fees Boy Scouts, Campfire Girls, are lowered to 10c. Children's organizations and others have special days assigned to them for their conclaves. The State Board of Education of California authorizes five-day tours to Treasure Island to count as regular school work. These visits to the Fair, when arranged under the jurisdiction of the School District, include guide service throughout the Exposition, supervised meals, selected lodging, special transportation rates, and proper chaperonage. Thus, school children are seeing for themselves how Federal and State government is carried on, besides viewing the exhibits of many foreign nations about which they have studied in their classes. Historical pageants, transportation and scientific displays, beautiful buildings and gardens, are additional

Youth leaf

having

has been

its fling at

left

â&#x20AC;&#x201D;

features of these visits.

The California Commission is sponsor of the Recreation Building (6 on map) where, under the supervision of the California State Recreation Department, children of all ages have innumerable opportunities to show what they can do, as well as to learn about and participate in all sorts of recreational activities, from gardening to handball, from crafts and hobbies to amateur theatricals. In the Gayway, the Children's Village, with ponies to ride, merry-gorounds, and regular playground equipment, is the busy and popular gathering place for youngsters. Competent trained attendants are in charge at all

times.

Babies and their mothers find a convenient rest-room in the

Wing

Women's

Yerba Buena Club, a room with books, desks, and three sizes of furniture for three sizes of girls and boys is set aside for the children of members. A comprehensive program of sports for children and youths up to junior and college age is in progress, under the direction of the sports of the California State Building. In the

division of the Exposition.

Also of interest to young people are the important sports program of the grownups, involving national championships in tion,

many

attention,

sports not

commonly

and special emphasis

exercise to players with a

many

fields.

In addi-

seen in this country are given unusual laid

minimum

athletics

which furnish healthful

of equipment.

Alcatraz Island, familiarly called "The Rock," is famed for its Federal prison under Department of Justice jurisdiction. It lies northwest of Treasure Island, within easy view.

104

UNDERWOOD WmOTTF/SHSfi yeeds-the World's Business with UNDERWOOD MASTER TYPEWRITERS .

to speed your business

correspondence

UNDERWOOD PORTABLE TYPEWRITERS .

for every personal writing need •

UNDERWOOD SUNDSTRAND ADDINGFIGURING MACHINES .

10 figure keys do all the work

UNDERWOOD ELLIOTT FISHER

ACCOUNTING MACHINES .

choice

of 3 complete

lines for

every machine accounting application

Your home town telephone

directory or the directory of your nearest tradis your guide book to an ing center all-year-' round exhibit of Underwood Elliott Fisher Machines and supplies such as carbon papers, ribbons, etc. Underwood Elliott Fisher Branches and Underwood Portable Typewriter Dealers are everywhere. .

UNDERWOOD ELLIOTT FISHER COMPANY

• Typewrit en Accounting tint! Carbon Hat* Machines. Adding Machines Ribbons and other Supplies • One Park A New York, N. Y.»SaUs and Service Everywhere .

Linderu c*J LUiijlt luiir Aciountinn

in."

ONE GIGANTIC GARDEN 400 acres, 280 are planted to trees, shrubs, and garden represents a $1,500,000 horticultural program planned under the direction of Julius L. Girod, chief of the Bureau of Horticulture, with John McLaren, famed creator of Golden Gate Park,

Of Treasure

Island's

flowers. This gigantic

acting as advisor.

Before one blade of grass could be planted according to prescribed plan, which made Treasure Island, needed a bath to rid it

the salty black sand,

For almost four months— equivalent to eight years of was performed by 200 well-points 25 feet deep and connected with high-vacuum pumps. Night and day, they washed 187,000,000 gallons of salt water back into the bay. Rain, applied chemicals, and fresh water distributed through swirling sprinklers lowered the salt water level of the island to eight feet below ground level, a depth ample of

its

impurities.

nature's processes, this leaching

for roots.

Next, 100,000 cubic yards of rich loam from Bethel Island in the

fertile

Sacramento Valley were spread over the planting areas and conditioned with 100 tons of fertilizer. Sprinklers supply 300,000 gallons per day for watering this garden. delta lands of

—

Four thousand boxed

trees, totalling 35,000 tons matched palms and magnolias, willows, oaks, Japanese privets, and other 70 feet high and weighing 40 tons each were delivered to

olives, eucalypti,

varieties,

many

—

the island by barge at the rate of 40 to 50 per day. Special cranes and tractors lifted

them to their appointed locations where a two-foot buffer them from possible salty contamination.

rich soil protects

Forty thousand shrubs, small

and tropical grasses were next bloom at hothouses Balboa Park in San Francisco, were

trees,

planted, and literally millions of flowers, coaxed into

and a 20-acre propagation area

SEX

HORMONES

Hormones, chemical substances produced by certain glands, play a vital role in making woman what she isl In making

man what he

is!

The fascinating story of the sex hormones is told by ''The Hormone Woman/" sponsored by the Schering Corporation.

See the

HALL 106

HORMONE WOMAN at

SCIENCE

— Booth 121

TlM

yLfe A ^^^^M ^l«

^^HS^Ba>^l

r r M |P

*»

^-"..

L. MOW

:.'

?^_ RIDE THE ELEPHIMT TRRII1S Save steps

and time

and money

Steps! Distances on Treasure

10<

amaze you. Ride

conserve your strength

ROUND-THE-FAIR SIGHTSEEING your best introduction Learn Trea-nre [aland your tir-t \i-it \ia an Elephant Train sight-

Time! Time

the Elephant Train-

you'll

have

Bights can be Been

Money! Time

saved

and

mone) saved. Ride you'll Bee more in

fewer visits... and you'll thereby spend

Elephant Train-

35<

what

precious on Treasure Island.

seeing trip. Skill»-<1 lecun-r- tell the w h<'l«*

helping you plan your day... many <la\-.

f<»r

Minute- saved between Bights mean man)

-t<»ry.

will

to see!

<»n

Island

the Elephant Trains and

roll

smooth!)

<»\ei

less!

reasure

Island streets, taking \«>u conveniently close to everything. Service

"LEAVE CA

pleasant!) frequent!

AND CARE BEHIND"

Ride the Ferries to the Fair! [01

brought to their beds and laid out by a crew of 1200 workmen. About 800,000 annuals were grown from seed. More than 400,000 perennials were started two and three years ago to have them bloom at best in 1939.

Many plants were "topped" to induce new roots or kept trimmed of their blossoms so that strength would go into structural growth. Thus vines were transplanted with spreads of 25 to 40 feet, ready to burst into bloom. In the Court of Flowers, bamboo 53 feet high was given a "bed warmer" of resistant electric cables, thermostatically controlled, to induce development during winter months, the

first

time such hothouse technique has been em-

ployed out-of-doors.

Over a million separate cuttings of mesembryanthemum color the 25-acre Magic Carpet along the West Shore. Nearby, at the base of the 70-foot palace walls facing the Golden Gate, a border half a mile long and 25 feet wide is planted in alternating stripes of 10,000 bright red and green cabbages and beets. In the autumn, these will be supplanted by squash and

pumpkins three feet in diameter. Over 435,000 bulbs were planted according to a predetermined color scheme in the inner courts. The Holland Bulb Growers Association sent from Rotterdam a gift of 350,000 bulbs valued at $40,000, many of them rare specimens never before exhibited. Blooms of similar color will supplant each other at least three times during the year. Fragrance was also a determining factor in designing these horticultural displays.

For more see

name

specific information regarding plantings in individual courts,

of court in finger-tip information section.

NIGHT LIGHTING. ..HOW

DONE

IT'S

When the forty weeks of San Francisco's World's Fair are over, 40,000,000 kilowatt hours of electricity will have been

consumed

producing the

night picture, painted in light, on Treasure Island. Three 9,000-foot sub-

marine cables, more than 35,000 miles of cables, provide the "juice" required for the amazing color effects. A budget of $1,500,000 has given the illuminating engineers, directed by A. F. Dickerson, expert of the General Electric Co., unparalleled opportunity to carry out the most comprehensive and unified program of exterior lighting ever attempted. Except in the Gayway, where bright lights are the stimulant to fun and frolic, indirect lighting prevails.

Roadways and walks

gigantic lanterns. Varying in height to as

much

are lighted with feet, cylindrical

heavy canvas treated with glyplanterns, five feet in diameter, are made tol, giving a parchment glow. These "shades" are hung over a framework of stout steel shaft and steel hoops. One hundred 60-watt and 100 40-watt lamps are screwed into the central shaft and when lighted consume 10 kilowatts of current. Each light standard weighs approximately 2400 pounds and requires as much as 180 square yards of fabric. Other lanterns, from of

108

(Continued on page 112)

The

old

Hangtown

stage, built 1850's, anil

in the honor-

ably retired after nearly half a century of service. Part

Fargo Historical Collec-

of the Wells

tion, exhibit of the

Wells Fargo Bank in San Francisco.

WELLS FARGO HISTORICAL COLLECTION This famous collection of historic Western Americana has been loaned to the ( n> ol San Francisco for exhibition, in its building, by Wells Fargo Bank of San Francisco. Here on display, for example, is the renowned "Golden Spike," on public view for the second time since 1869, when it was driven at Promontory, Utah, to complete the first transcontinental railroad, W ith it the original painting, "Driving the Last Spike," in which the "Big Four" and other builders of the railroad are shown in nearly life size. Nearby are the Wells Fargo "Hangtown" stagecoach, an eighty-five-year-old veteran of the Overland Trail, built by Abbott-Downing and shipped around the Horn gold mining tools used by James W. Marshall, discoverer of gold in California; a comprehensive display of early Colt six-shooters, derringers and sawed-off shot guns; a Pony Express saddle; and Pony Express stamps, the air-mail postage of 1860. Rare gold nuggets, just as they were taken from the ground, may be seen alongside r

;

curious gold coins; also the thalers, pieces of eight, and other coins which circulated in San Francisco before the mint in 1854; reward posters for notorious highwaymen; bills-of-sale of gold mines, express waybills, maps, and pictures.

1 RELY 1 1 OH li ^tvEntrrP

EVERETT P ULP& PAPER CO. Esta blished 1892 1

Paper ^

facturers

Boc >k- La ibel

Writin g

•

Sta tionery

Scho ol Sup>plies •

EVERETT WASH INGTON r,

SAN FRANC ISCO

•

L< DS

ANGELES

L09

MAKING OF TREASURE ISLAND

Vou are limited

The

enjoy a 20 minute tour through our interesting milk pasteurizing

world

and bottling plant located at 1325 Potrero Avenue, San Francisco (U.S.

Highway 101 to the South)

open all day. Bottling of milk can be seen between 10 p.m. and 2 a.m. Guides are on duty to show you through the plant. It

largest artificial island in the

â&#x20AC;&#x201D; where

how was

did

come from,

made?

Conceived cisco Junior

1931 by San Fran-

Chamber of Commerce,

which recognized need for larger airport facilities to serve large met-

ropolitan area

rimming San Fran-

cisco Bay.

Surveyed by U. S. Army Engineers for prevailing winds, fog,

Ulhereuer you travel

tides,

or eat, you may order dairy products with confidence when they bear the word "Borden's" on the cap, package or label.

tion, easy access via

depth soundings, central loca-

Yerba Buena

Island to San Francisco-Oakland

Bay Bridge, first

at that

time nearing

construction state; found ideal

in every respect.

Ule are cooperating with the Dairy Industry of the West, by supporting and contributing to the building and operation of The Dairy Industry

Building as an exhibit at this Exposition.

Construction of island under supervision of U. S.

Army

Engineers.

Seawall: 287,000 tons of rock, 13 feet

higher than

more than

mean low

water,

3 miles long; enclosing

20,000,000 cubic feet of sand raised by 11 dredgers from sections of bay

where most helpful to navigation. Result after I8V2 months 400 level :

acres in rectangle 5,520 feet long,

DAIRY DELIVERY

COMPANY

1325 Potrero Ave., San Francisco

3,400 feet wide. Cost $3,719,800 in funds. Ten thousand piles

WPA

driven to rock bottom as firm foundation for Exposition buildings.

HOUSE OF MAGIC INVITES WORLD'S FAIR VISITORS General Electric Co., responsible for "painting with light," the gorgeous night illumination of the Exposition, also invites visitors to another

modern

science, the

marvelous exhibit of Magic."

"House

are also welcome at the G.E. shortwave broadcasting station to see programs sent to Latin America and the Far East. Both are in the Palace of Electricity.

You

110

Causeway linking Treasure Island Bridge: 900 feet long, 110

to the

feet wide, involving

7,600 feet of

highway construction without left turns or grade crossings. Three permanent lanes, three temporary on timber

trestles to

reduce excavations

on Yerba Buena Island, already totaling 155,000 cubic yards. Cost: $600,000 of PWA funds. Built for permanent use as future

TAKE

HOME

NEW

PRICELESS

IDEAS

for kitchen design, home modernization, carefree housekeeping and happier

A THRILL A MINUTE at the fascinating

GAS

EXHIBIT

Beauty, color, education, entertainment! • Tomorrow's wonders today • Newest gas appliances operated by unseen hands. • Seven model kitchens on huge revolving stage. • Expert counsel on kitchen design and home planning. • Countless other features ALL FREE. • Don't mis» this totally different $150,000 exhibit

—

PACIFIC

DO THE IMLmodern-^jIL airport:

COAST

•

HOUSE HEATIXG

bay

Exposition, will

•

supplied

island

with

district.

China Clippers of Pan American Virways, making scheduled run- to Orient, have their base on the island

termination

WATER HEAT ISO REFRIGERATIOS

runways and landscaping, for use as grand central air depot for entire

temporary buildings

•

moved and

semi-circular administra-

and two hangars. Refer to Administration Building. Hall of Air Transportation and Palace of Fine and Liberal Arts, in At

ASSOCIATION

4 BIG JOBS

COOKISG

tion building

index,

GAS

re-

Hall of Air Transportation.

MASTERS OF IMMENSITY roi «.\zk upon the magnificent, giant statue <>f Pacifies overlooking the Court of the Seven Seas, vou an- adjuring jual one of dozens of 1 "big jobs* constructed 1>> what i- probably the largest building organna* Babrett & hi. p. • ()\«-r 30 major buildings, and o\»-r tion in the Wesl 40 exhibit- and interiors on Treasure Island were built 1>> this company. So, too, the anchorage, the bridge deck, and the Toll Plaza of tin- Golden (/at-- Bridge, the Ka-t Hay traffic arteries and the railroad facilities ol 1\ an organization national the huge Trans-Baj Bridge. • Barreti 8 in scope, ha- executed major building contract- in such cities ai Angeles, Seattle and Philadelphia. tmong the Barrei I Hilt buildings on Treasure Island are the Elephant Towers, Coliseum and Livestock a-h Register, Pavilion, the Federal Building interior, the National Redwood Empire Building, Southern Counties Building and the Ne*

Zealand and Australian buildings. Ill

NIGHT LIGHTING. ..HOW

IT'S

DONE

(Continued from page 108)

30 to 50 feet high, are patterned after Siamese ceremonial umbrellas, and other designs.

lyres,

Great 70-foot-high walls of stucco, flecked with iridescent vermiculite have large circles of colored light to form

(flakes of super-heated mica),

and floodlighted trees cast spidery tucked in branches, clustered in tree baskets, almost buried under shrubs are 10,000 colored floodlights, including 2400 pink, blue, gold and green gas-filled fluorescent tubes, 130 search-

contrasts against the ivory background, silhouettes.

Hidden

in troughs,

mercury or "black light" lamps to produce the masses and patterns. Light is graded in intensity from the base of buildings to the top to maintain the depths of arcades and

lights,

and 300

ultra-violet

startling effect of color

accentuate architectural set-backs.

"Black light" projected on invisible weather-resistant luminescent paints in niches, on murals, and sculptures, produces the startling "colored

pictures" that stand out in an almost phosphorescent glow against adjacent

colored walls. Primary colors are mixed together to obtain

new

colors.

Pink fluorescent tubes crossed by blue floodlights produce mauve. Trees lighted green stand out against the background of pale tinted walls. Foun-

March -Me Lennan CosqroveACoJnc. flnwuvaji &(UjUA&t& 3

insurances

dmy

Description

ASSOCIATED FOR HANDLING

FIRE-MARINE *t

FINE

ARTS

INSURANCES &0LDEN GATE INTERNATIONAL

112

EXPOSITIOH

,v\.

»~

WELCOME TO DUPONT'S 'QYoJcr QYorti of'Ghemsirif" Glimpse behind-the-scenes in Du Pont re where chemists b laboratories transform coal, cotton, salt even air and .

—

water— into such products

as perfumes, dyes, dynamite, rayon, man-made. rubber. • Learn the secrets behind crystal

clear "Lncite" plastic, soapless soap-, sponges

made from wood.

other triumphs of the

test tube.

BETTER THINGS

for

for the first time anywhere Du Pont'fl spectacular new nylon. used in toothbrushes, fishing lines, stockings. • Operating models, miniature-, testing equipment, research apparatus in motion, laboratory experiments performed before your eyes a fascinating cavalcade of chemis* dry's conquest over nature. Du Pont Exhibit, Homes Gardens Palace.

BETTER LIVING

tains are lighted with their

own

A THROUGH CHEMISTRY

colors. In the Court of Pacifica, a thyra-

trone behind the scintillating Persian Prayer Curtain produces a rotation of colors varying from dark blue to pale apricot.

Sn itches and buttons on an electrical control board in each building are permanently wherever the color scheme is static. Fountain lights are controlled from the bases of nearby statues. Controlling all these is a se4 oi four switches on a master switchboard which can be turned on at any set

given hour.

Overhead is a scintillator of light covering Treasure Island just a few above the 400-foot Tower of the Sun. Twenty-four gigantic searchlights, 36 inches wide, in eight different colors, are mounted on the north side of Yerba Buena Island. These anm -sized lights, H hen turned on for special occasions, are manned by a crew of 2 and general*" MUMK),000 candlepower of light visible for KM* miles. feet

Yebba Buena Island, south

of Treasure Island, is -hard |.\ the S. v \rm\. and the Lighthouse Service, the Coast \rtiller\ Corp- of the U. S. Na\\ for a Receii ing Ship. \b mid-anchorage for the San Iran Oakland Ba\ Bridge, it i- pierced l>\ the world's largest bore vehiculaj tunnel, through which two levels of traffic flow. I

113

SAN FRANCISCO-OAKLAND BRIDGE, LONGEST

(4%

Double-deck bridge, 8Vi miles long

with six lanes for automobile and bus

THE WORLD

miles over navigable water),

plus two tracks for interurban service on the lower level. Total approximate cost, $80,000,000, including interurban facilities and approaches, financed without taxation through sale of bonds to RFC. Revenues go toward bond retirement to make bridge eventually toll free. Built by State Department of Public Works; operated under jurisdiction of California Toll Bridge Authority as district of Division of Highways. Construction started July 9, 1933; opened to automobile traffic November 12, 1936. Towers and piers, 700 feet from rock foundation to tip, traffic,

equal 60-story skyscraper.

West Crossing comprises twin suspension spans. East Crossing has 1400-foot cantilever span, 5 truss spans 509 feet each, 14 truss spans 288 feet each.

One

pier has

maximum

depth of 242

new engineering

feet,

record for depth below water.

Cable wire used would encircle earth nearly three times. Concrete and all the large office buildings of downtown San Francisco. Timber used would build 3,000 five-room dwellings sufficient for town of 15,000 population.

reinforcing steel sufficient to rebuild

GOLDEN GATE BRIDGE, LONGEST, HIGHEST SINGLE STEEL SUSPENSION SPAN BRIDGE IN THE WORLD Single deck bridge, six auto lanes, 60

spanning mile-wide entrance

feet,

two sidewalks

10%

feet each,

to harbor.

Total cost, $35,000,000, including approaches. Financed by bond issue

Highway

authorized by taxpayers of Golden Gate Bridge and

District,

comprising six counties. Construction started January, 1933; opened to auto

Highest towers in the world, 746

Monument; 313 feet taller

feet taller than the

feet,

191 feet

traffic

taller

May, 1937.

than Washington

Russ Building, San Francisco; 346

than the Tower of the Sun on Treasure Island.

Length of main span, 4200 feet, longest in the world by 700 feet, next Washington Bridge, New York City. Clearance over high water, 220 feet. Height of deck above water, at center, 266 feet. Side spans, 1125 feet. Length from tip to tip of approaches, 7 miles. longest being George

Two 36V2-mch cables required

80,000 miles of wire,

sufficient for stand-

ard wire fence 6 feet high, 1600 miles long. Rock excavated, 553,000 cubic yards, equivalent of mine shaft 10 feet square, 25 miles deep. The

100,000 tons of

steel

would displace 18 114

would load freight

train

first-line battleships of

20 miles long; concrete used

33,000 tons each.

ROYAL SHOWS WORLD'S NO.

'«* easier -"'

mal«* pp.,

"r-

• • •

TYPEWRITER

e f> **

n - -n :;,D c

^^0"TABLE 1

1^**ITER

Trade Mmrk

MAIL THIS

ACT NOW!

COUPON TODAY!

r I

ROYAL TYPEWRITER COMPANY, 2 Park Avenue,

New York

me how

City.

INC., Dipt. SFE 39

Factory: Hartford. Connecticut

can get a Royal Portaile on Please tell C l_l T..... -I--_ c Easy Free Home Trial; also how can own one on Monthly Terms. No obligation. I

1 I

i I

Name World's largest company devoted exclusively to manutacture of typewriters.

Street

HOUSE

XIRJE^^TUIUB

WILL HELP YOU TO

LET

ONE OF OUR REPRESENTATIVES TELL YOU ABOUT The leader for jo years

home financing

SAN FRANCISCO BANK THE SAVINGS TRUST Incorporated February 10, 1868

•

Member Federal Deposit Insurance Corporation

• Head Office: 526 California Street, San Francisco • THE LARGEST EXCLUSIVE SAVINGS BANK IN THE WEST

EXPOSITION PUBLICATIONS YOU'LL WANT TO KEEP The Exposition Magic in the Night "painted with light." A big book with full pages of gorgeous color showing the breath-taking spectacle of the San Francisco World's Fair at night. Reproduced faithfully from natural color photographs, 25 cents. Prints on 11 x 14 de luxe paper, suitable for framing, also available. .

Spans of Steel and the World's Most Beautiful Exposition. Another large book in full color w ith the story of the West's great engineering feats and beautiful pictures of the two giant bridges, Treasure Island, and the World's Fair. This is one r

book

you'll surely

want

for

remembrance,

25 cents.

Saw That"

Treasure Island, Day and Night

...

de luxe folder of beautiful lithographed views, reproduced in full process color, 15 cents. Please do not confuse with ordinary "postcard" folders.

A Cartograph The

of Treasure Island

big, official, colored picture

map

Exposition by Ruth Taylor, lithographed on heavy paper, suitable for framing or wall decoration, rolled and inserted in a tube for mailing, ready for the postman, 15 cents. Folded copies, in the

envelopes, 10 cents.

big-magazine-size pages of official candid camera shots of the Exposition after the opening. It shows the life, the gayety, the thrills all the "I

marvels of the big show and people enjoying them. Every page crammed full with exciting, interesting pictures, 25 cents.

... 32

—

News Stands and

at Crocker Pubon Treasure Island, or order by mail. For mail orders, add 3 cents per item for postage and handling.

all

lications Stands

THE CROCKER COMPANY OFFICIAL EXPOSITION PUBLISHERS

116

•

720 MISSION STREET- SAN FRANCISCO

ftei

m H>L ^m

WMITNtT MUMUtl

3 I

SOUVENIR PICTURES DF THE WORLD'S MOST BEAUTIFUL EXPOSITION Magic

in lights, b]

;ral Electric,

turns the

world's most beautiful sition bj

the worl«

<ia\

Into

(

tacle

l>\

nigfat

rhe Crocker Company, official

publishers, offer

keepsakes ol these marfaithfully

relous

d fr«»m actual i

natural

color. These are available

many

rom

elaborate

AT ALL

NEWS STANDS AND

CROCKER PUBLICATIONS STANDS. TREASURE ISLAND

MMMI

N4875 A6 1939 STACKS Gokfcn Gate lnt»rna/Offtcial gutde book I

llllilTlll 2790 00014 2651

-S^L

Every * JIBmL

CHOCOLATE FLAVOR

Come U111 ^ ^

xhibit an to our e delicious niece of

roo'h

MQUICK».* «* 8e

FUDGE.

"JUNKET"

# Now you can amaze your friends with your divinely smooth fudge or cake icing made in four minutes! Just add water and butter to 'Junket" Quick Fudge Mix. .

guesswork, no testing, no beating.

You simply

can't fail because

finest ingredients scientifically

contains

mixed! Ask

MINUTE

your grocer for "Junket" Quick Fudge and win the reputation of being the best fudge maker in your group. "Junket" is the trade-mark of Chr. Hansen's Laboratory, Inc., for its rennet and other food products, and is registered in United States and Canada.

"THE 'JUNKET' FOLKS" Ch. Hansen's Laboratory,

Inc., Little Falls, (In Canada, Toronto, Ont.)

N. Y.

"JUNKET" FOOD PRODUCTS "JUNKET"

"JUNKET"

FREEZING MIX RENNET POWDER for Ice

making

making smooth

for

Cream in auto-

net custards. 6 tempting flavors,

matic refrigerators

hand

freezers.

ren-

cooking.

"JUNKET" DANISH DESSERT Something new in

America! Takes

but

a minutel Delicious I

%e§trte1& visit the Junket Food Products Exhibit T R A

" M A

BOOTH

s""-48

FOODS, BEVERAGES

AND AGRICULTURE

BUILDING

;