Uefa euro2004 newsletter 7

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UEFA EURO 2004â„¢ NEWSLETTER MARCH 2004

“It might not please some people but I do like to compare football to writing. The rectangle of grass is another type of page. And I like the way Luís Figo writes on the grass. I like his distinctive calligraphy, his rhythm, his style. He is a symbol and a face with whom the Portuguese can identify because he represents victory over fatalism and the confirmation that it is possible to change fate and build one’s own destiny. Luís Figo is the link between all Portuguese all around the world – for his character, his maturity, his self-control and his elegance – on and off the pitch.”

MANUEL ALEGRE Poet and writer

This Newsletter is published by Euro 2004, S.A. Avenida da República, 53 PT-1050-188 Lisboa Portugal Phone: (+351) 21 799 2004 Fax: (+351) 21 799 2099 Editor: Frits Ahlstrøm Senior Writers: Graham Turner, António Florêncio and Afonso Melo Acknowledgements: Ana Gonçalves, Jacinta Johnston, Liselotte Kallen, Fabienne Lima and Antonetta Santagata Design: EURO RSCG DESIGN (Lisbon) Layout / Setting: Strøm & Streg (Helsingør) Printing: Fernandes & Terceiro (Carnaxide) Front Cover: The flags of the 16 finalists at UEFA EURO 2004™ designed by Claudia Monteiro, Desktop Publisher at Euro 2004, S.A. Editorial Deadline: 7 March 2004

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4 100 Days to Go 6 Referees as Ambassadors for Red Cross

11 Hyundai is already in top gear

16 Luís Figo the face of a nation

CONTENTS 26 Final Round Draw A spectacular show

32 Eusébio takes to the sky 37 Canon back with a bang

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Interview:

Mário Coluna Insert: Match Schedule

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Celebrating 100 days to go for the UEFA EURO 2004™ kick-off in the Hotel Tivoli proved to be too small a venue for the amount of attentive and knowledgeable guests and media who were present for the update of how the organisation for the event is going.

A survey served to underline what was already known: especially the national pride on behalf of the Portuguese nation for the coming event.

100 days to Paradise

Gilberto Madail, flanked by Martin Kallen (left) and António Laranjo highlighted some key points with 100 days to go.

Flanked by his trusted men Martin Kallen and António Laranjo, Gilberto Madaíl highlighted a number of key points in a ceremony held to mark 100 days to go for the EURO 2004 kick-off: “For those of us who have been part of this project for the last five or six years, the objective is naturally to see a happy ending. We are ready. In fact, everyone involved in this project both on and off the pitch will be proud of what is being done and proud of the national team”.

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For the president of the Portuguese Football Federation, “the success and set up of this innovative organisation, a joint venture between UEFA, the FPF and the Portuguese government, will follow through to EURO 2008”. The organisation was also congratulated for having sold more than a million tickets to the general public, national associations and commercial partners. However, Gilberto Madaíl, mindful of the whole project, did not hesitate to admit that there are still some outstanding

Great events also provide pleasant surprises – the organisation presented a survey specifically carried out for this occasion, which revealed the true feelings of the Portuguese people: 90.5% immediately recognise the event EURO 2004, 93% state that national pride is the strongest feeling provoked by this event, followed closely by passion for football. 88% gave their full approval of the capacity and role played on behalf of Euro 2004, S.A., 79% fully agreed with the investments being carried out. The percentage with reference to security should calm the more apprehensive: 93% believe that EURO 2004 will be a safe tournament and that the security forces are prepared for an event of this nature.

The media interest for the Press Conference celebrating 100 days to go was huge but the staff were ready to meet all requests.

Gilberto Madail and Martin Kallen look happy in the company of KINAS, the official mascot for EURO 2004.

issues: “We are ready but there are things to improve and correct”.

Both Martin Kallen and António Laranjo provided an update on their areas of responsibility – ticketing, operations, media, security, volunteers, training centres, venue managers, liaison officers – in essence, keeping to the objective of being transparent and providing information on a scale never seen before in the history of this competition.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

Luiz Felipe Scolari, head coach of the Portuguese national team, looks forward to EURO 2004 just as much as Gilberto Madail.

Gilberto Madaíl added: “I only received the results of this survey from Martin Kallen and António Florêncio at 8pm last night. They wanted to surprise me since I didn’t know that it had been carried out. I’m extremely happy with this – it confirms what I have been stating all along concerning the Portuguese people’s affinity to EURO 2004”.

Time flies. And at that moment in time Portugal was 100 days away from paradise.

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PHOTOS: FABIO BOZZANI

Referees as Ambassadors for Red Cross

Four ambassadors with one goal – to protect children in war.

Anders Frisk, Lubos Michel, Markus Merk and Pierluigi Collina are right on target.

To protect Children in War When twelve referees, twenty-four assistants and four referees who will act as 4th officials meet at their tournament headquarters near Porto in April, preparation for the final tournament will not be the only item on the agenda. Fifteen of the referees – Alain Hamer of Luxembourg was on duty at the African Cup of Nations – were in Madrid in February among the forty-four participants at UEFA’s annual Advanced Course for Elite & Premier Referees. And they were deeply affected when Nancy Beaudouin and Mohini Ghai Kramer of the International Committee of the Red Cross

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Pierluigi Collina and Gerhard Aigner went to the ICRC headquarters in Geneva to present a cheque for one million Swiss francs to the organisation’s vicepresident Jacques Forster.

teamed up with UEFA’s Patrick Gasser to make a presentation based on the ‘Protect Children in War’ campaign – the theme of the joint venture to be carried out by UEFA and the ICRC during the final tournament in Portugal.

Anders Frisk

Lubos Michel

Pierluigi Collina

Markus Merk

The presentation made such an impact that many of the referees volunteered to promote the campaign in their home countries. And it was especially interesting for four of them. In Madrid, it was announced that Anders Frisk, Markus Merk and Lubos Michel would be joining Pierluigi Collina as ambassadors for the ‘Protect Children in War’ campaign pegged to UEFA EURO 2004™.

“I am very proud to be part of the campaign,” says Lubos Michel, referee of last season’s UEFA Cup final. “As parents, we all think of children as innocent human beings and any kind of violence involving children is very sad. When we travel around Europe as referees, we see how much football can do to create friendly and peaceful atmospheres. I have children of my own and it makes me feel good to wake up in the morning and see them full of cheer. We are fortunate to live in a country where there is no conflict, so I’ll be very happy if I can help this campaign to make life more peaceful for all the children who are suffering in war zones.”

“I am honoured to be part of this campaign,” comments Anders Frisk, the referee of the European Championship final in 2000. “At first, I asked myself what I could do, but then I realised the meaning of the appointment, discovered the aims of the campaign and now I feel really, really proud.

I have four children of my own. As parents in a Nordic environment, it is difficult to understand and accept what children are going through in other countries in Europe and different parts of the world. This is a challenge which I will meet with a very open heart and a good feeling.”

The team that made a big impact on the referees in Madrid. UEFA’s Patrick Gasser flanked by the ICRC’s Nancy Beaudouin (left) and Mohini Ghai Kramer.

paign because it is all about children,” he explains. “We are duty-bound to do everything we can for children because they really need our help. I have learned that performing at football matches in big stadiums before thousands of people is a wonderful life but that there are also other things that can be more important. Helping children is one of those things.”

The referees in Madrid saw a powerful presentation of the joint UEFA / ICRC project.

Markus Merk is an experienced campaigner in this sort of field, having set up schools, orphanages and other projects in India during the last decade. “It’s a big pleasure to be on board for this cam-

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Helen Figo ambassador for Portuguese ceramic

FLASH Mouths Wide Open If the result of the Draw for the final tournament raised a few eyebrows among media representatives, they were raised even further by the International Media Tour which hit the road while most participants at the Draw were still heading back to Lisbon airport.

Promoted by Euro 2004, S.A. the UEFA EURO 2004™ Road Show proved to be a resounding success.

UEFA has recently been approached with a request to support the international campaign against AIDS. In terms of non-football-related activities, UEFA had long since decided to limit its engagement to its charity portfolio, in other words, the partnership with the International Committee of the Red Cross. But, bearing in mind the importance of the crusade against AIDS, UEFA is to issue a statement formally asking the players competing in UEFA EURO 2004™ to support the fight against AIDS and assistance programmes for persons who are HIV positive.

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Exhibition in Parliament On 22 January 2004, an agreement was signed to hold a joint exhibition devoted to the preparations for the European Championship. The exhibit “EURO 2004 – A Challenge for Portugal”, open to the public at the Portuguese Parliament from 17 February to 19 March, will mainly focus on the construction of the 10 stadiums that will host the EURO 2004™ matches from north to south of the country. It has been organised by Euro 2004, S.A. and Portugal 2004, S.A., while Parliament was responsible for promoting it.

PHOTO: FRANCISCO PARAISO / Euro 2004, S.A.

UEFA supports fight Against AIDS/HIV

Swedish top model Helen Swedin, Luís Figo’s wife and ambassador for Vista Alegre, inaugurated the company’s campaign, along with Gilberto Madail.

Vista Alegre, one of the National Supporters of UEFA EURO 2004™ are associating their fine traditions of Portuguese ceramic and earthenware products with the footballing heritage. Bernardo de Vasconcellos e Souza, chairman of Vista Alegre Atlantis, was joined by Ângelo Brou, executive member of the Euro 2004, S.A. board, at the launch of the exhibition labelled ‘Vista Alegre and Football – 115 Years of History’.

PHOTO: FRANCISCO PARAISO / Euro 2004, S.A.

As one would expect during a Media Tour, most eyes drifted towards media facilities. “I’ve never seen so much attention paid to media working areas in a big competition before,” commented Paco Aguilar from Barcelona-based El Mundo Deportivo. But that didn’t mean that there was no time to appreciate the architecture. “The stadiums are wonderful,” said Jean-Marie Lanoé from France Football. “The Estádio do Dragão is fantastic – and exquisite gem. And the Estádio da Luz gives you an impression of vastness. It feels like a stadium for 80,000 and it’s a surprise to hear that the capacity is 65,000. What’s more the Alvalade stadium and the new ground in Aveiro seem to be full of joy because of the way colours have been used. They don’t just look good either. They seem to be well thought-out and functional. Being able to visit the stadiums and have a look round was not just a nice experience – it will be very valuable when we come back here to work in the summer.”

PHOTOS: Euro 2004, S.A.

Thirty-two media representatives had a chance to cast their eyes over all of the ten stadiums where UEFA EURO 2004™ matches will be played. The route for the touring team started in Algarve, continued in Guimarães and then headed for Braga, Porto, Aveiro, Coimbra and Leiria.

The Chief Operations Officer of Euro 2004, S.A., Martin Kallen (left) with Gilberto Madail and João Bosco Mota Amaral, president of the Portuguese parliament, after the official signing of the protocol.

The

Show is on the Road

PHOTO: EBU

The broadcasters started the site visit at Estádio da Luz in Lisbon, venue for the final on 4th July.

The broadcasters were very impressed by Estádio do Braga.

Jon Buckle from ITV liked the position of the panoramic studio at Estádio Dr. Magalhães Pessoa in Leiria.

The commentary positions at Estádio Bessa XXI were inspected.

Television viewers take a lot for granted.

We see pre-match presentations from pitchside; we watch interviews after the final whistle; we agree or disagree with comment and analysis by studio guests; and sit back in our chairs to watch pictures captured by a cohort of cameras without stopping to think about all the planning, manpower, logistics and technology – not to mention mundane things like cabling – that lay the foundations for TV coverage of major events like UEFA EURO 2004™.

It was with the objective of designing and building these foundations that over a hundred representatives of the TV companies who’ll be broadcasting UEFA EURO 2004™ joined their hosts from EBS 2004 on a tour of the ten venues.

With a match schedule on their clipboards and a shopping-list of facilities they might require, the broadcasters were welcomed

by Luís Pinto Enes, co-executive manager of EBS, on the Algarve and then spent ten days together as the ‘team bus’ gradually worked its way northwards. Their reward for reaching the end of the trek in Porto was a boat trip and a farewell lunch on the River Douro.

They deserved it. Most of the broadcasters had visited the venues before so, this time round – and with practically all the bookings for the tournament already finalised – it was a question of going into detail. There

were stadium tours in mornings and afternoons, followed by de-briefing and question sessions in the evenings. Some broadcasters managed to squeeze in visits to ‘their’ team’s training camp with a view to seeing how best to transmit images of day-to-day life during UEFA EURO 2004™.

One veteran who has worked at major sporting events since the 1976 Olympic Games was kind enough to rate the tour as the best-prepared and most well-organised he had ever experienced.

The touring team was given colour photos, camera plans and five- or six-layer maps of each venue to take home, but the real value to the visitors was being able to inspect everything from broadcast compounds to commentary positions and presentation studios ‘in the flesh’. Walking around all the newly-built media facilities made it much easier for each broadcaster to visualise how they would like to present matches from the stadium and, with Portugal Telecom on hand to discuss telecommunications requirements, what installations they will require to convert the blueprints into reality.

The team at EBS 2004 were more than satisfied with response to the tour and, a couple of weeks after the visitors had left, they successfully completed a production test-run when Portugal entertained England at the Estádio Algarve, with further test-runs in Braga and Coimbra already inked into the diary. The show is already on the road …

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PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

A spectacular mosaic heralded the inauguration of the equally spectacular stadium in Braga.

The steel cables that stretch from stand to stand at the new stadium allowed banners to be suspended over the pitch.

Braga -

“Work of art”

RC Celta de Vigo midfielder Jonathan fails to intercept a pass from SC Braga’s Swedish midfielder Fredrik Söderström during the inaugural match.

Sporting Clube de Braga supporters are happy to start a new life in the state-of-the-art stadium.

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The last few days of 2003 were emotional and full of new experiences for northern Portugal. Braga and Porto staged the last of the inaugurations of the UEFA EURO 2004™ stadiums. In the northern-most host city, Sporting de Braga played Celta de Vigo on the night of the celebrations marking the inauguration of the European Championship’s most emblematic stadium.

the city, of the club and of the building of the stadium were projected.

The Mayor of Braga, Mesquita Machado, and the Minister of Parliamentary Affairs, Marques Mendes, unveiled the plaque commemorating the official opening of the stadium. For Mesquita Machado the stadium “is innovative in terms of both architecture and engineering. It will be an excellent tourist attraction for Braga.” In full agreement with the mayor, the minister added, “this stadium will be the focus of attention from all over Europe.”

Souto Moura, the architect of the project, explained his creation. “Football is a show that no-one likes to see from behind” – for the sake of the public and his art. The 30,000 seats in two stands, the rock, the valley behind the goals, and the roof supported by steel cables have earned it the name of a “work of art” and the admiration of all who see it. But, above all, Souto Moura was pleased to see the stadium finished. “It’s very moving to see everything ready after four years of extremely hard work.”

As is only natural in the ‘city of the archbishops’, the ground was blessed by Archbishop Jorge Ortiga before any ceremony took place.

In the stands, about 30,000 people made it a night to remember. On the pitch, people were moving to a different tune as hundreds of drummers marched in, accompanied by fire-eaters and children holding red and white balloons. Slides of

Sporting de Braga won the match with a goal scored by Paulo Jorge after 14 minutes. It was an evenly-balanced game that gave the home fans the opportunity to celebrate the official opening of their ground with a victory.

It was an impressive sight. On the esplanade outside the Pavilhão Atlântico, on the eve of the draw for the final tournament, seventeen enormous footballs (one for each finalist and one for all) were straining at their leashes. Not surprisingly, a crowd had gathered, among them the familiar faces of Johan Cruyff and Paulo Futre. It was the legendary Dutch player who took the microphone and officially launched the Hyundai Goodwill Ball campaign, stressing how important it is “to take the game to the supporters, to create team spirit and to show that football can bring people together and help to promote good behaviour on the pitch and off it.” Johan was the first to sign the Hyundai Goodwill Balls – well, not all of them. He made a bee-line for the one decked out in Dutch national team colours, while Paulo Futre headed for the ball wearing the claret and green of Portugal.

It was a vivid demonstration that

Hyundai is already in top gear

Rae-Su Cho, General Manager of Hyundai, adds a good-luck message to the Portuguese Goodwill Ball.

“The Goodwill Ball is an important part of our EURO 2004 campaign,” comments Rae-Su Cho, General Manager of Hyundai’s Sports Marketing Team. “We first devised the Goodwill Ball project for EURO 2000 and it was such a success that we took it into the 2002 FIFA World Cup and decided to continue with the project at EURO 2004.”

“The beauty of the Goodwill Ball project is that it allows you to go into all the countries that have qualified,” he adds. “It’s also something different. There is so much advertising these days that you sometimes wonder how strongly your message comes across. So it is good to have a project that

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

After the ceremony in Lisbon, sixteen of the balls were shipped off to the sixteen countries who’ll be competing in the final tournament and they’ll be back, totally covered with signatures and goodwill messages when UEFA EURO 2004™ kicks-off in June. They’ll be re-assembled in Porto before the opening match and the Ball from each nation will travel from stadium to stadium with that team throughout the tournament.”

allows you make direct contact with the public and help them to enjoy the sporting experience.”

“It’s also good to have Johan Cruyff on board as our ambassador. We first contacted him in 2001 and we have built up such a good relationship that we decided to extend it after EURO 2004. We enjoy the experience of working with him and he has tuned into our wavelength very quickly.

Hyundai is a relatively new-born company that has grown very quickly indeed. And

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The Hyundai Goodwill Balls from all sixteen countries made an impressive sight at the Pavilhão Atlântico.

They’re currently dotted around Europe but will be back in Portugal for the opening match of the final tournament.

The Portuguese Goodwill Ball collected all sorts of messages within minutes of its official launch on the eve of the Final Round Draw in Lisbon.

Johan really identifies with our objectives of maintaining our impetus and our level of growth. He’s not really a commercial man, of course. But, as a sportsman, he identifies with our will-to-win and our desire to develop into world-beaters. Our aim is to be among the global top five by 2010 and he is keen to help to build up our corporate image and to help us achieve our aims.”

When Rae-Su Cho talks about a young company, he’s harking back to the birth of Hyundai Precision Industries in July 1977.

The Hyundai symbol didn’t really burst on to the automobile scene until the 1990s

Johan Cruyff puts his signature to the Goodwill Ball.

and, since then, the company has taken giant strides.

“If we talk about our company’s involvement with football, I think it’s true to say that Hyundai is the only one of the EURO 2004 commercial partners to have its own team! That’s why former players like Paulo Futre were at the Goodwill Ball launch in Lisbon. They are involved with the Hyundai team in Korea and we like to promote our own team! Apart from associating ourselves as closely as possible with our Portuguese hosts, Hyundai has already purchased over 5,000 tickets and we’ll be bringing in distributors from all over the world to get together and be part of the event.”

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Johan Cruyff is witness to a nice contrast between traditional Portuguese dresses and a young ambitious company.

Johan Cruyff launches the Hyundai Goodwill Ball campaign at the Pavilhão Atlântico with the Portuguese Goodwill Ball in the background. Not surprisingly, after finishing his welcome speech, he made a bee-line for the Dutch ball …

Mathieu Sprengers, tournament director António Laranjo, Gerhard Aigner and Gilberto Madail, among others, watch Lars-Christer Olsson write messages on the Hyundai Goodwill Ball.

The supporters will get a good chance to see Hyundai’s products in action during UEFA EURO 2004™. The company will be providing some 400 official passenger vehicles to make sure that players, coaches, match officials, media and special guests are in the right place at the right time. “Several models will be used,” Rae-Su Cho reveals, “starting with the Centennial, which is our most luxurious car.

Then we’ll be using the XG, the Sonata, the Santa Fe – which is one of the top-selling models at the moment – along with smaller compact cars, like the Getz, or the Trajet 2 multi-purpose carrier.”

“As we are very young in comparison with other global car manufacturers,” says RaeSu Cho, “there are compelling reasons to create an effective global marketing policy. be asking the fans in each of the sixteen nations who have qualified for the finals to dream up a slogan for their team. A winner will be selected and the slogan will then be incorporated into the design of the team bus – which Hyundai will be providing. So the slogan will go with the team everywhere. We’ll also be organising hostcountry programmes and promotions in Portugal with the aim of maximising the effectiveness of our sponsorship programme.”

In terms of EURO 2004, apart from the Goodwill Ball project, we are organising two other programmes involving all European countries and, in addition, we are also running a world five-a-side championship for amateur players with local qualifiers, regional rounds, national rounds and then international rounds to select sixteen finalists. We’ll then be bringing them to Portugal during EURO 2004 to play a final tournament in the Lisbon area.

So, in parallel to the professionals, we’ll be staging a sort of amateur EURO 2004. The players will also have the chance to watch a EURO 2004 match, tour the city and so on. We hope it will be a great experience for them.”

Like UEFA EURO 2004™’s other partners, Hyundai are making great efforts to establish close and meaningful contacts with the supporters. “For example, we’ll

However, the ‘effectiveness’ of Hyundai’s involvement with UEFA EURO 2004™ cannot be measured in the short term. “When I talk about ‘effectiveness’, says Rae-Su Cho, “I’m not necessarily talking about sales of vehicles. It is difficult to increase sales in an immediate way because a car is a high-value item. So we can’t talk about EURO 2000 or EURO 2004 in the same way as Carlsberg, for example, who can point to an increase in the sales of their drinks. Our aim is promotion rather than selling on an immediate basis and our sponsorship has the objective of projecting our brand image and brand awareness in as strong a way as possible and, at the same time, to provide some valuable tools for all our distributors worldwide – to help with their sales and promotion. That’s our basic philosophy.”

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UEFA EURO 2004™ is breaking new ground in several areas – but most of the pioneering work is going on behind the scenes, unseen and unnoticed by the average spectator.

One of the areas is the massive task of accrediting all the people who’ll be working at the event, including media, administrators, volunteers and, not least, the teams themselves, and handling all the logistics related to, say, match ticket allocation for media and guests, transportation, accommodation, uniforms and all aspects of social events pegged to the final tournament. For the first time at the European Championship, UEFA is organising all this via an on-line system. At EURO 2004 everyone has

A date with HELGA Draw in Lisbon last November. She is now set to make her first appearance at a final tournament.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

She’s going to play a big role. HELGA will have to cope with around 40,000 accreditations and has to be ready to cope with about 1,500 persons per day wanting to communicate with her from each of the Accreditation Centres. Fortunately, HELGA is a web-based system which is easy for everybody to use and, with any luck, she will live much longer than the final tournament in Portugal and be called into action for all sorts of UEFA events from Congresses to youth tournaments.

The team behind HELGA – standing (from left to right): Christian Hasler (Applications Co-ordinator, IT Unit, UEFA), Rodolfo Subtil (HELGA Support Desk, Euro 2004, S.A.), Hugo Freitas (ICT Support Operations, Euro 2004, S.A.) and Sergio Guimarães (Co-ordinator Accreditation, Euro 2004, S.A.). Sitting: Antonetta Santagata (Media Accreditation Manager, UEFA) and Neeltje Hermans (Accreditation Manager, Euro 2004, S.A.)

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HELGA was conceived just under three years ago, when the people involved in media accreditation for UEFA events felt that it was time to abandon the old system of listing applicants on Excel worksheets and sending out all the acceptances or rejections by fax. By the beginning of 2002 a Media Accreditation On-line System (MAOS) had been developed in conjunction with Delta Tre, the Turin-based company who’ll be supplying items such as onscreen graphics at EURO 2004. And having developed a system for the media, it seemed logical to apply it in other areas as well. So a Host Event Logistical Global Application system was devised and HELGA made her debut at the Final Round

HELGA has two different profiles. Her ‘back end’, if she doesn’t mind us mentioning it, is the interface used on a daily basis by the organisers. Her ‘front end’ is the part she presents to the public via any internet connection – though, of course, passwords are required for some areas.

Rodolfo Subtil is testing the on-line accreditation system.

Belgium and the Netherlands meant that numbers had to be capped for EURO 2000, where 1,663 written press reporters and 593 photographers were accredited, along with 3,093 TV and radio representatives, 1,958 of them from the host broadcaster.

A simulation of a Regional Accreditation Centre took place in Lisbon early in March.

Media accreditation is one of them. It is a major item on the EURO 2004 agenda.

By the deadline on 15 January, over 2,000 applications had been received from written-press reporters; almost 800 from photographers and technicians; and the EBU report about 3,000 applications from rights-holding TV and radio networks. Add in requests from some 50 non-rightsholding TV and radio stations and we get a total of well over 6,000.

The figures climbed rapidly when 1,784 written press reporters and 641 photographers were accredited for the first 16team finals at EURO 96, where media presence increased by 150% with relation to EURO 92. Stadium configurations in

Accrediting the media for the tournament is one thing. Allocating match tickets is another. UEFA, HELGA and the Press Officers of national associations are working together on establishing quotas and priority lists with a view to being as fair as humanly possible in the distribution of match tickets. Even though extensive media facilities have been built into the stadiums, most of the 24 group matches are over-booked – many of them drastically. For the Group B match between France and England at the Estádio da Luz on 18 June, there are more than two applications for every seat in the Press Box plus 360 requests from photographers.

Portugal’s matches are heavily overbooked, with 997 reporters and 349 photographers hoping to get into the Estádio da Luz on 20 June. Germany’s games against the Netherlands and the Czech Republic are also heavily oversubscribed.

If you’re wondering when HELGA can take a breather, the answer is that she can’t. The lowest number of applications corresponds to the Czech Republic v Latvia match in Aveiro on 15 June, with ‘only’ 313 reporters on the starting grid.

The most hectic period will come prior to the knock-out matches when thousands of applications will have to be received and processed in next-to-no-time. Good luck, HELGA!

HELGA might be busy at certain times, so it could happen that applicants would have to wait some minutes to get through to her and receive their badges.

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LuĂ­s Figo - the Face of a Nation

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We can say, without exaggeration, that the Portugal – England match was a very special night for the Portuguese fans who paid an unforgettable tribute to one of their favourite sons. Luís Figo played his 100th game for the Portuguese national team and Fernando Couto made a gesture worthy of only the best by handing his lifelong team-mate the captain’s armband. It was also a night to remember, thanks not only to the fast pace of the match but also to the impeccable behaviour of the English fans.

Luís Figo takes centre-stage at the Estádio Algarve to celebrate his 100th senior game for Portugal.

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After the gifts, pats on the back, deafening applause from the whole stadium, fireworks, a friendly hug from Eusébio and Gilberto Madaíl’s barely hidden emotion, came the most significant moment of an unforgettable evening. Fernando Couto, the great captain, exchanged pennants with David Beckham, chose the goal they preferred to attack and then discreetly, as usual, gave his team-mate the captain’s armband, which Luís wore for the first half of the match.

Couto’s gesture reinforced what he had said the day before at the press conference, “Luís Figo deserves it all!”

In his capacity as president of the Portuguese Football Federation, Gilberto Madail presented a framed photo of the national team to Luís Figo.

A historic moment at the Estádio Algarve as Portugal and England prepare to start the first-ever international to be played there. The captains Fernando Couto and David Beckham line up with Hungarian match officials Viktor Kassai (left), Gabor Eros and Attila Kellerman, aided by Portuguese 4th Official Duarte Gomes.

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In addition to the applause from Fernando Couto, Rui Costa, Pedro Pauleta, Kinas and the Portuguese and English fans filling the Algarve Stadium for the PortugalEngland match, David Beckham, Michael Owen, Paul Scholes and Frank Lampard paid tribute to one of the greatest players in the history of football, Luís Figo. On the day of his 100th game wearing the Portugal strip, he must have felt more than ever before that his country sees itself in its people’s achievements, be they scientists, writers or footballers.

And the Real Madrid player repaid all the attention he received with a typical exhibition of talented football in a match that ended in a draw but was full of excitement.

The draw was a fair result, as a victory for either side would have been too severe a punishment for the other. Luiz Felipe Scolari and Sven-Göran Eriksson no doubt left the Algarve with a few more ideas as to their choices for the European Championship, especially in terms of the younger players.

The match was fast, with total commitment from the players, and, even though there

Team-mates and opponents.

Portuguese No. 7 Luís Figo gets in a cross despite opposition from his Real Madrid CF colleague David Beckham, wearing the same number for England.

No prizes for guessing which team this youngster supports.

were no exceptionally high points, it showed the class of stars like Figo, Rui Costa, Pauleta, Beckham and Owen.

were 1-0 down after a goal by debutant Ledley King. Pauleta hit a stunning freekick to notch his fifth consecutive goal for Portugal.

An English supporter wears Portuguese head-dress at the match in the Estádio Algarve.

Luís Figo and Ashley Cole keep their eyes on the ball as the English defender tries to prevent the Portuguese skipper from breaking clear.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

The home team managed to score the equaliser in the second half when they

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Venue Training Huge experience from other UEFA events, not least the UEFA Champions League, was discussed by the participants (from right to left): Claudia Monteiro, Jean-François Pathy, Jitesse Arquissandas (Estádio da Luz), Jeannette Nussbaumer (TEAM) and representatives of ICOM, the signage crew.

part of the UEFA Champions League match between FC Porto and Manchester United FC. Around 50 people were present from Euro 2004, S.A. and UEFA, including venue managers, assistant venue managers, venue marketing managers, hospitality coordinators, security managers and accreditation coordinators.

Michael Palmer shared his experience as Event Manager with (in the front row André Apolinário from Aveiro and Nicolas Fagard) and other staff appointed to work at EURO 2004.

Last week, in association with TEAM Marketing AG, Euro 2004, S.A. organised a workshop to advise staff working at UEFA EURO 2004™ in Portugal about the organisational and implementation skills they will need during the Tournament.

Teresa Coelho was very pleased with the Venue Training.

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The two-and-a-half-day training package took place in the Estádio do Dragão as

On the TEAM side, the line-up included Thomas Gurtner (Event Management Director and Venue Manager trainer since 1996), Ferdinand von Strantz (Project Leader and UEFA Champions League Venue Manager and former Manager of Security and Accreditation) and Michael Palmer (Event Manager), among other top TEAM professionals.

Teresa Coelho, Euro 2004, S.A. Training Project Manager, said that the main goal of the project had been to familiarise staff with the procedures they will need to imple-

ment during matches this summer. “We developed some presentations, practical cases and role play mixing theory with practice,” she commented.

Jean-François Pathy from UEFA checks the positions of boards with Katian Caria and Cláudia Monteiro.

Tyson Henly from TEAM Marketing points out one of the details for Miguel Silva (Guimarães), Colin Smith, Danny Ribeiro, Andrea Ruf, Luís Machado (Braga), Nuno Cardoso and Georg Pangl to be aware of when managing a venue during the Final Tournament.

Charles Braun from UEFA’s Marketing Operations Centre received a lot of food for thought.

The combined training approach of technical and ‘soft’ skills was supported by actual case studies and role-play based on practical examples from the UEFA Champions League and other sport events, mixing television, accreditation, security, transportation, hospitality, commercial and media issues with leadership, coaching, communication and decision-taking qualities.

Thomas Gurtner, Event Management Director of TEAM (left), together with Alexandre Costa, one of the two Venue Managers at Estádio do Dragão.

The workshop participants were split into Venue Teams to create a more real and also a competitive environment.

The workshop also offered an invaluable opportunity for Euro 2004, S.A. and UEFA staff to gain experience of working in the same environment and develop excellent team spirit.

The organisation was very pleased with the final results. The workshop took place in a very informal atmosphere and all objectives were reached. The result was a strong conviction that excellent service can be guaranteed on all levels to make this the best European Championship ever.

Florin Mitu from TEAM (left) and Martin Kallen, Chief Operations Officer of EURO 2004, stressed the importance of the height of the boards and their distance from the touchlines.

There was little time to relax during the training session. Christina Clemente performed a song, supported by Nuno Cardoso, Liselotte Kallen and Luís Machado as choir.

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“Maximum security and comfort” for the fans Security, transparency and confidence were the key words at the Workshop that brought together representatives of the 16 finalists to discuss the ticket sales policy for UEFA EURO 2004™ with Euro 2004, S.A. and UEFA. Each national association will be entitled to 20% of the seats in each stadium at which it plays. It is necessary to take steps to prevent the illegal use of tickets, in line with the strategy established by Euro 2004, S.A. According to Ernie Walker, chairman of UEFA’s Stadium and Security Committee, “the public can be sure that they will find an atmosphere of maximum security and comfort.” He also said that steps were being taken to ensure that the sales process ran smoothly.

Jacob Erel, Director of Competition Operations at UEFA, added: “A number of measures have been taken to prevent black market sales. There are strict rules on the sale of tickets. One guarantee that we have is the fact that we store all the details on the ticket holders, so that we can pass them on to the competent authorities if necessary.”

The three participants from Euro 2004, S.A. – António Laranjo, Tournament Director, Martin Kallen, Chief Operations Officer and Pat Day, UEFA Liaison Officer – maintained an upbeat tone and guaranteed the fairness and transparency of the whole process: “Fans are a vital part of the event and without them there would be no festival of football.”

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A two-day workshop took place in Lisbon on 11 and 12 March 2004 to familiarise the representatives of the sixteen national associations taking part in this year’s UEFA European Football Championship with the logistical details of the final tournament.

The workshop commenced with an opening plenary session, and continued with the participants splitting into working groups for more detailed explanations.

Subjects included the details of administration, finance, accreditation, security, transport, accommodation, media activities and medical matters at the final tournament. In addition the technical aspects relating to the matches themselves were outlined.

Participants from the national delegations included administrators, security personnel, members of the technical staff, team doctors and national team press officers.

Visit to the Mayor of Lisbon On the eve of the Final Round Draw, prior to the official banquet, the Mayor of Lisbon, Pedro Santana Lopes, invited Senes Erzik, UEFA’s first Vicepresident, Gilberto Madail, chairman of the Euro 2004, S.A. Board, Gerhard Aigner, UEFA Chief Executive, and his successor Lars-Christer Olsson, to the City Hall.

Pedro Santana Lopes (left), talks to Lars-Christer Olsson, Senes Erzik, Gilberto Madail and Gerhard Aigner.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

FLASH

Workshop for Finalists

The Mayor of Lisbon, Pedro Santana Lopes, also received a speciallymounted specimen of the Roteiro ball.

Watched by Gilberto Madail, Senes Erzik presents a UEFA plaque to the Mayor of Lisbon.

UEFA New Media Editorin-Chief, David Farrelly, and Adrian Harte want euro2004.com to be the best tournament sports site ever created.

“euro2004.com” aims to set

new standards

UEFA EURO 2004™ is set to be the biggest-ever sports event on the internet and euro2004.com will set new standards for an official event website.

The site will be produced by UEFA New Media, in association with UEFA and Euro 2004, S.A., the tournament organisers.

Offering in eight languages live match coverage, up-to-the-minute news coverage, exclusive interviews, player diaries, mobile products, video highlights and live audio commentaries, the site will build on the success of uefa.com, the official UEFA website, to offer the most complete event coverage.

“Our motto for the event will be ‘Live 4 it’ as we will use reporters on the ground, at the training camps, in the cities and at the matches to provide a real feeling of being at the tournament in order to have

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re’s expert verdict on each of the finalists, a detailed guide to each of the host cities in Portugal including video footage of where to go and how to get around, plus the most detailed history of the competition available anywhere including match reports on all 174 final tournament matches.

Indeed, from March, the site will be in full tournament mode, with euro2004.com the port of call for fans seeking official tournament news, squad announcements, injury updates and all-important venue and travel information.

David Farrelly (left) and Adrian Harte have full support from UEFA New Media Chief Executive Alexandre Fourtoy.

as much of the colour and excitement of EURO 2004 and Portugal to users of euro2004.com,” says UEFA New Media CEO Alexandre Fourtoy.

UEFA New Media Editor-in-Chief, David Farrelly, adds: “We want euro2004.com to be the best tournament sports site ever created. But even the website only tells part of the story. With mobile services, people can keep in touch with the tournament on the move as there will be video and photographic services alongside a WAP version of the site. And with euro2004.com Action, users will have the unique opportunity to watch match highlights from the event, listen to interviews and press conferences and delve through the archives of EURO’s past.”

euro2004.com will certainly be the place to be during the final tournament, with a 40strong team of journalists and technicians on site in Lisbon plus correspondents posted with all 16 teams and at all venues providing news, reports and live coverage from Portugal. For the first time, fans will experience the tournament through a whole set of multimedia elements using the latest technologies.

This month, euro2004.com will be in full tournament mode and available for all fans.

The site aims to bring the passion of Europe’s largest sporting event direct to users’ desktops. That will start in March when the final version of euro2004.com is launched. The site will include detailed information on all 16 teams, Roger Lemer-

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In fact, for the first time, fans will be available to view highlights of every match on the official tournament website. In addition, the site will feature regular interviews with the key figures in the competition in daily video magazine shows as well as all the news direct from the training camps.

The site will offer the best traditional tournament coverage – match updates, match

The site in numbers 4 Locations: euro2004.com will operate from four offices in four countries during UEFA EURO 2004™ – tournament headquarters in Lisbon, UEFA New Media’s base in Nyon, together with its sister UEFA New Media office in London and an office in Munich organising mobile products specifically during the tournament

8 Languages: English, Portuguese, French, German, Spanish, Italian, Russian and Japanese

reports and team news – but will also bring the feel of the tournament to fans not in Portugal. Our video reporters will travel around Portugal with fans to catch the EURO buzz, while Portugal’s party atmosphere will be captured in our @the event section.

Eusébio paid a visit to the Portuguese crew of the EURO 2004 website (from left to right): Miguel Abreu, Rui Pereira, Eusébio, Diogo Teixeira and Onofre Costa.

Add in exclusive player diaries, expert columnists, live audio commentaries, chats, forums, games and competitions all in eight languages and euro2004.com will be the place to visit before, during and after the tournament takes place.

16 Correspondents: a euro2004.com reporter will be based with each team to give the latest information direct from the training camps

31 Matches: each match in the tournament will have its own multilingual minute-by-minute report, live match report and review from the post-match press conferences

25,000 Pages: The number of individual pages that will make up the site, not counting statistic and data pages too numerous to count

3,000,000 Users: The number of users already enjoyed by uefa.com

25,000,000: The number of users expected to visit euro2004.com during the final tournament

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The Pavilhão Atlântico provided a stunning setting for the big event.

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The main entrance to the Pavilhão Atlântico tells the whole story.

Final Round Draw

A spectacular Show Most fans will remember the results of the Final Draw. But the Draw itself also represented a major test for logistics such as transportation and hospitality, while the televised ceremony at the Pavilhão Atlântico offered the Portuguese hosts their first opportunity to open the window to a worldwide audience and show the public exactly what they can do. The result was a spectacular, polished show, rich in Portuguese flavours, thanks to Dulce Pontes, who rammed the ceremony into top gear with some powerful singing, and presenters Fátima Campos Ferreira and Pedro Mendonça Pinto.

A capacity crowd on the photographers’ podium captured every conceivable image of the ceremony.

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Having received the European Championship trophy back from Laurent Blanc, Senes Erzik hands it to Gilberto Madail for safe keeping until it is presented to the winning captain on July 4th.

The Draw generated massive media interest, with capacity crowds in the areas of the Pavilhão Atlântico reserved for journalists and photographers. On the television front, it represented the first big challenge for EBS 2004, who also reported ‘full houses’ – or ‘100% usage rates’, as the TV boys prefers to put it – in terms of commentary positions, presentation

The giant screens in the auditorium at the Pavilhão Atlântico reflect the results of the Draw.

“Don’t drop it!” Eusébio carefully hands a ball to Gerhard Aigner.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

Serious faces as LarsChrister Olsson, flanked by Laurent Blanc and Hugo Viana, assigns Croatia fourth spot on the Group B starting grid, alongside France, England and Switzerland.

platforms and space for back-up vehicles in the TV compound. But the cameras were invited to point their lenses in different directions, as a mosaic of associated events was pegged to the Draw in Lisbon.

Adidas, for example, launched the Roteiro – the official ball of the final tournament – while Hyundai launched some balls of slightly larger dimensions: the seventeen gigantic Goodwill Balls that are currently being adorned with messages by the finalists’ supporters. The climax of the Draw posed one crucial question, as Laurent Blanc, on behalf of the 2000 champions, handed back the trophy. Are the French simply loaning the cup till July 4th? Or will a different name be engraved on the trophy?

Hustle and bustle in the Media Working Area at the Pavilhão Atlântico after the ceremony had been concluded.

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The Draw

a Showcase for Sponsors and Partners The Final Round Draw in Lisbon was also a big event for the UEFA EURO 2004™ sponsors and national partners, offering them an opportunity to invite guests to Portugal; to make contact with each other; to reconnoitre the terrain; to fine-tune their plans for activities prior to and during the final tournament; and, by no means least, to show off some of the products that they will promoting under the UEFA EURO 2004™ banner.

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PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.,

Eusébio Captain Eusébio da Silva Ferreira alongside co-pilot (and wife) Flora in the cockpit of the aircraft that bears his name.

takes to the skies

Almost twenty years of great football have been commemorated with two statues of Eusébio (one in Portugal and the other in the United States). But the ‘Black Panther’ has now taken flight and given his name to a TAP Airbus A-319, which will be crossing the skies of Europe with a picture of the Portuguese coast on its tail, the UEFA EURO 2004™ logo, a football pitch and a name known all over the world for his football achievements.

“Welcome on board” says Gilberto Madail.

The presentation of “Eusébio”, the plane, was an ICEP initiative as part of the promotion of Portugal as the host of the European Championship. The ceremony was attended by the godfather, who, in spite of his reservations about flying, could not conceal his pleasure. “I am very honoured.

Words cannot describe the feeling of having a plane named after me to help promote EURO 2004.” Eusébio experienced a very special moment when he sat in the cockpit with his wife, Flora, his lifetime companion.

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The ceremony took place in Hangar 6 at Lisbon International Airport on 6 February 2004 and was attended by representatives of Euro 2004, S.A., Gilberto Madaíl, Chairman of the Board, and António Laranjo, Tournament Director. The Chairman took the opportunity to thank TAP for this gesture, which enhanced Air Portugal’s reputation as a company that does so much to wave its country’s flag.

And so, one of the UEFA EURO 2004™ ambassadors will be flying the skies and taking best wishes from Portugal and UEFA EURO 2004™ all over Europe.

“Good health to all who fly in her”. TAP’s Airbus 320 Crew Manager, Commander Almeida Carvalho (left) shares a toast with TAP executive Fernando Pinto, the company’s president António Cardoso e Cunha and Eusébio himself.

Luís Correia da Silva, Secretary of State for Tourism, António Cardoso e Cunha, Chairman of TAP, and Líbano Monteiro, President of the ICEP, were also present.

Cardoso e Cunha affirmed that Eusébio deserved to be thanked for everything he had done for his country and for the Portuguese people and was the only person ever to have had a plane named after him while he was still alive. “He has given us some great moments. This plane is a well-deserved tribute from TAP and another way for the company to promote Portugal.”

The Airbus A-319 parked in the hangar, ready to cross the skies of Europe.

Eusébio didn’t conceal he was extremely honoured that the Airbus A-319 had been named after him.

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Fighting fraud The headquarters of the Portuguese Consumer Institute was the venue chosen for the joint press conference held by the Institute and Euro 2004, S.A. on the illegal sale of tickets for UEFA EURO 2004™.

Gilberto Madaíl also stressed the dangers of buying from unofficial ticket sources.

“Anyone buying tickets from unauthorised sellers runs the risk of getting nothing in return or of buying counterfeit tickets that will later be detected at the stadiums.” He added, “Euro 2004, S.A. will not take responsibility for any tickets bought under these circumstances.”

There have been recurring incidences of illegal activities of this nature on the Internet and in direct offers to companies. Gilberto Madaíl, Chairman of the Board of Euro 2004, S.A. and of the FPF, Gonçalo Moita, Vice-president of the Consumer Institute, António Laranjo, Tournament Director, and Alexandra de Noronha, Director of the Legal Department of Euro 2004, S.A., drew attention to the risks run by fans trying to buy tickets on the black market.

PHOTO: FRANCISCO PARAISO / Euro 2004, S.A.

Gonçalo Moita, vice-president of Portugal’s Consumer Institute, with Gilberto Madail and tournament director António Laranjo.

“It is essential for people to be aware of the risks they run by buying these tickets.

The risk of fraud is very high and fans are in danger of being disappointed”, warned Gonçalo Moita, after confirming that there are only two legal ways of buying tickets for the European Championship: the official site, euro2004.com, and via the 16 finalists’ federations.

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Alexandra de Noronha said that a number of measures had been taken to prevent this kind of situation, protecting the interests of Euro 2004, S.A., and its partners and customers. “We are strongly committed to the fight against illegal ticket sales and we will prosecute any person or organisation who breaks our rules.” A limit of four tickets per buyer is one of these rules. Some of the action already taken has proved successful. “After we intervened, some sites stopped advertising tickets for the championship”, explained the Director of the Legal Department.

According to the Tournament Director, the organisers are also on the watch for another situation – attempts to buy more than four tickets by applying simultaneously to Euro 2004, S.A. and the local federation. “When people buy tickets, we make a note of their particulars and this enables us to take action if there are any irregularities.” Cooperation with the authorities in several countries is another tool being used to combat fraud.

It is also illegal for travel agencies or hospitality programmes to offer tickets in special packages from anywhere but the official agency, Descobrimentos. The resale of legally acquired tickets is also prohibited.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

A spectacular view of the newly refurbished Estádio do Bessa in Porto.

A new Bessa for the 21st century The evening of 30 December 2003 witnessed a double debut at the stadiums that will be hosting UEFA EURO 2004™. The Boavista FC ground reopened with a match against Málaga. Five years after the start of the remodelling work, which was naturally complicated by the fact that the pitch was in use all that time, the plaque was unveiled by Manuela Ferreira Leite, Minister of Finance, and João Loureiro, Club Chairman.

Championship, did not get the chance to see the first goal hit the back of Bessa’s new nets.

The ceremony was part of the club’s centennial celebrations and ended with a festival of light bathing the stands and pitch in gold beams. According to João Loureiro, “This is a stadium for the 21st century.” The British-style ground has four separate stands and seats 30,000 people.

Black and white, the club’s colours, dominated the party on the stands and on the pitch. The celebrations began with the presentation of trophies to some of Boavista’s amateur athletes. Silver miniatures of the stadium were then given to Litos, last year’s team captain, and Valentim Loureiro, honorary Club Chairman.

Málaga’s Manolo drags the ball back to evade a tackle by Boavista FC’s Raúl Meireles.

The match itself was lukewarm, with Boavista’s attacks in the first minutes fizzling out slowly. The substitutions did nothing to change the outcome of the game, which ended in a 0-0 draw. So the 15,000 spectators who went to see the rebirth of a new stadium, ready to meet the challenges of the UEFA European Football

Finance Minister Manuela Ferreira Leite, along with Boavista FC’s chairman, João Loureiro, unveil the commemorative plaque prior to the inaugural game.

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FLASH “Roteiro” – the Match Ball Roteiro, produced by adidas for all matches in the Final Tournament, is named after the logbook used by Vasco da Gama, the famous Portuguese discoverer. The unique and dynamic design features an aqua metallic base colour, which represents the sky, a blue globe colour reminiscent of the sea, and silver lines to signify the co-ordinate system used and perfected by the Portuguese. Its name, design and reference to Portuguese historical elements will perfectly match its inauguration at the Final Tournament.

PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

The ball has undergone trials by top players and European clubs and David Beckham of Real Madrid and England said of the ball: “The new Roteiro reacts well to my foot. It seems to be dipping a lot, which is obviously good for me and other free-kick takers. It has a whole new look and feel. When you’re kicking it, it even sounds better. No one has ever seen anything like this before. I think it is great to kick and it’s going to be a great ball to play with.”

The adidas Roteiro, named after the log-book used by Vasco da Gama on his voyages of discovery, was inspected by Gerhard Aigner and Gilberto Madail after Portuguese internationals Nuno Gomes and Simão Sabrosa had accepted the invitation by adidas CEO Herbert Heiner (right) to unlock the ‘treasure chest’ at the official launch ceremony on the eve of the Final Round Draw in Lisbon.

AllFootball 7 December. In addition to the exhibition itself, which consisted of stands belonging to clubs, Euro 2004, S.A., and Portugal 2004, S.A., amongst others, the promoter of the event also organised a five-a-side football championship and a congress to discuss football issues.

Portugal’s Deputy Prime Minister José Luis Arnaut, helped Pelé, Kinas and Eusébio to open the fair dedicated to the ‘sport of sports’.

Kinas pulled on MasterCard colours to join Jean-Marie Pfaff (left), Pelé, Eusébio and Jürgen Klinsmann at the MasterCard’s Photo Call.

PHOTOS: FRANCISCO PARAISO / Euro 2004, S.A.

On 29 November 2003, Deputy Minister José Luís Arnaut, Pelé, Kinas and Eusébio all attended the official opening of the AllFootball Fair, devoted to the sport of all sports – football. Taking advantage of the Final Round Draw for UEFA EURO 2004™, AllFootball took place at the Feira Internacional de Lisboa from 29 November to

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Canon’s partnership with UEFA dates back to the first eight-team final tournament of the European Football Championship in 1980. Yet, four years ago, when the ball started rolling in Belgium and the Netherlands, it was a case of drinking a toast to absent friends.

But Canon are now back with a vengeance. On 27 January 2003, Canon’s president and Chief Executive Officer, Hajime Tsuruoka was in Geneva to announce that the company was boarding the good ship UEFA EURO 2004™ and, at the end of February 2004, Canon confirmed that they are also back in the UEFA Champions League line-up as from next season. We headed for Canon Europe’s headquarters on the western outskirts of London and asked James Leipnik, Canon’s Chief of Communication & Corporate Relations, to explain why the company left and why

Canon is back with a bang

After over twenty years with the company, James Leipnik is currently Canon’s Director of Communication & Corporate Relations.

James Leipnik and Ruud Gullit present one of Canon’s products.

“The key thing for us at EURO 2004 is the activation,” James comments. “Having the sponsorship is one thing. How we activate it is the really important facet. So, this time, we are going into it with a ratio of about 4:1 in terms of investment. It means that, this summer, there will a TV campaign, a press campaign and a huge outdoor presence in Portugal, plus lots of activity in the PR sector, such as ‘golden ticket’ promotions.

We’ve also got a co-sponsorship deal with

adidas so that supporters can get a match ball when they buy our products. That’s been especially satisfying – the way we’ve been able to work with the other sponsors.

And in that area, it’s really good to receive so much input and support from the central team at UEFA.” However, Canon’s ‘second honeymoon’ is set to last far beyond this summer, via the company’s involvement in the UEFA Champions League, the European Under-21 Championship and the European Women’s Championship. “That’s right,” says James Leipnik. “For us, EURO 2004 comes in the

PHOTOS: CANON

“It’s a question of learning and developing,” he explains. “One of the things we’ve learned – or rather, confirmed – is that football is the most popular sport. Research we’ve commissioned has indicated very strongly the appeal of football. In our consumer areas, it reaches over 70% of our target audience and in the business-tobusiness sector it reaches over 80%. We can’t get that with any other activity in Europe. We rested for one Championship and during that time we took stock of our sponsorship strategy, execution and operational requirements. We firmly believe now that there has to be proper activation and correct strategy. So, after a little rest, we are back with a completely different perspective.”

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our relationship with UEFA,” James Leipnik predicts. “We are hoping to create some ‘best practice’ this time and then use this as a basis for future involvement.”

James Leipnik and Ruud Gullit with the trophy during a visit to one of the EURO 2004 venues, accompanied

by UEFA Chief Executive Lars-Christer Olsson.

middle of a three-year plan and having it at the core of our programme has created enormous focus and excitement. One of the most satisfying things is that the response from our internal stakeholders – the different business units within Canon – has been phenomenal. I haven’t had to persuade any of them to engage themselves fully into the project because they’ve been so keen to be part of it. We’ve been starting and ending all our meetings with football themes. In Vienna recently, all the country presidents and senior managers had to come themed for a dinner and most arrived in football strips with messages telling us how France, Spain or Portugal are going to be the champions. It was great to see how fully our senior executives are engaged on the project.”

Canon takes pride of place on the scoreboard in the Stadio Olimpico at a UEFA Champions League game between S.S. Lazio and FC Dynamo Kyiv in September 1999. On 24 February 2004, Canon confirmed that they are re-entering the competition as official supplier and renewing a relationship that started in 1995.

Canon’s back-with-a-bang approach means that their presence at UEFA EURO 2004™ is much more than advertising boards at the stadiums and support services for the Canon gear used by a hefty percentage of the photographers who’ll be accredited for the event. “We are sure that EURO 2004 will be benchmark for our sponsorship of football events and

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“I won’t jump the gun by revealing our creative approach to EURO 2004 but we have a very strong idea which, at the same time, is very straightforward. We’re very excited about it and convinced that it will say very clearly to the fans exactly why Canon is involved. Our objective has been to look at the event with the eyes of the supporters – the ones who are in Portugal and those who will be watching on TV. It’s very important that we create a good connection to the supporters, rather than just have our signs and our advertising boards. We want to show how deeply Canon are engaged in the game of football.

We hope that the supporters will want to connect with the Canon brand as much as we want to connect with the EURO 2004 brand. We think the project is absolutely unstoppable!”

“Our three-year plan means that we won’t necessarily be looking for increased sales on a short-term basis,” James Leipnik adds. “A large part of the plan is about sales growth. We have some fantastic, absolutely stunning products – in fact, in our consumer business we are launching a new product every four days this year. A lot of activity will be in the digital camera sector. This year is offering us a festival of sport and to create images using digital photography is a natural instinct. Anybody who has embraced digital photography quickly learns that it makes photography everything you ever wanted it to be – and without too much hard work. You not only shoot pictures but you become your own digital laboratory. It’s creative, it’s quick, it’s instant, you can e-mail your friends, post images on the web … Although we’re talking about a very high technology, it enhances a person’s creativity – and I find that combination of technology and creativity absolutely compelling. So, in that sector, we are expecting our product sales to increase dramatically during 2004, with EURO acting as the catalyst to spark off sales.”

Like other partners such as Hyundai, Canon are also participating in UEFA EURO 2004™ as suppliers. “What we are setting out to demonstrate is how a huge project like EURO 2004 has to be managed in terms of information and documentation,” James explains. “A Media Centre, for instance, is an especially dynamic environment, so we’ve created special technical teams to come up with business solutions rather than just supplying hardware – and I’m confident that our solutions will help the tournament’s information machinery to run smoothly.”

PHOTO: GETTY IMAGES

On 25 June 1988, Dutch captain Ruud Gullit received the trophy after the final against the USSR. “We used Ruud Gullit as our ambassador when we announced our involvement in EURO 2004,” recalls James Leipnik.

“Fantastic! He has lifted the trophy; he’s very much connected with the game; he’s deeply involved with youth football in the Netherlands; he’s got an exciting future; he speaks four languages and he’s always got plenty to say in all of them! We’ve been delighted with him and even more delighted that he’s agreed to be our ambassador at the final.”

Canon were in the front line when Oliver Bierhoff headed the first of the two goals that allowed Germany to beat the Czech Republic 2-1 in the EURO 96 final at Wembley.

themes for the evening are phenomenal.

It’ll be a truly international event with customers from all over Europe, the Middle East and Africa – plus VIPs from Tokyo as well. It will be the climax of our presence in Portugal.”

“We’re also organising an internal programme,” James Leipnik adds, “with, for example, a competition to design an exciting front cover for the special EURO 2004 issue of our ‘You Can’ staff magazine, with a pair of tickets for the final as the prize. There’s a tremendous air of excitement within the business and, for example, Kinas is travelling to visit our staff in different countries. So, for us, EURO 2004 is simply fantastic because we’re in close contact with the consumers and with the business community. The championship creates such a profile that I don’t see how we can fail.”

Canon was on the pitch during the 1990 World Cup in Italy when Czechoslovakia with Vladimir Weiss (right) beat Austria with Gerhard Rodax 1-0 in Florence.

At the same time, the company will be treating thousands of guests to the ‘Canon Experience’ in Portugal. “We’ll be inviting 7,000 and aim to give them an unforgettable experience from the moment they start their trip till they arrive back home.

Our arrangements for the final are stunning.

We’ve got the Concert Hall in Lisbon and we’re holding a gala party for 740 guests on the Saturday. I can’t say too much at the moment, but the entertainment and the

PHOTO: MATTHEW ASHTON / EMPICS

PHOTO: PETER ROBINSON / EMPICS

“We’ve also had very good co-operation with UEFA on web-site activity,” James Leipnik adds. “On the link from euro2004.com, we’ve set up the Canon Photo Gallery where, up till May, amateurs can post their images showing the passion and spirit of football – with digital cameras as prizes. Then we’re going to invite professional photographers to do the same during the final tournament, with supporters voting for their favourite image.

We’re very pleased with that initiative.”

Many of the photographers and agencies who cover UEFA Champions League action do so with Canon equipment.

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Although the first major international match to be played at the Estádio Algarve was the 1-1 draw between Portugal and England played on 18 February, the brand-new stadium was inaugurated with a match between the teams representing the two towns who are sharing the ground – Louletano of Loulé and Sporting Farense from Faro.

A victory for the Algarve After being officially opened on 23 November 2003 at a ceremony involving several important personalities and a firework display, the Estádio Algarve finally saw its first football match.

PHOTOS: Euro 2004, S.A.

New Year’s Day 2004 was the date chosen for the game between Farense and Louletano, the first sports event at the southern-most stadium of UEFA EURO 2004™. It was a clash between the two host cities that had joined forces to build the complex.

Miguel Paixão from Farense is challenged by Della Pascoa from Louletano.

The event began with the schools of the two clubs filling the ground with colour, music and fun. The crowd was entertained with demonstrations of capoeira, gymnastics and dance before a multimedia show with a regional flavour, just like the match.

takes to hold the best European Championship ever. I am happy that football has finally arrived at the last of the stadiums.

The inaugural phase has finished in style.”

The mayors of the two cities involved in the project also expressed their pride and joy with their new stadium and the way the first football match went, calling it a real test in terms of preparation for the European Championship games.

In spite of Louletano’s victory, fundamentally it was the Algarve that won with the construction of this ground, located in a sports complex called “Cities’ Park”. It will provide the region with exceptional facilities for all kinds of sports.

Although it was a friendly, the match was taken very seriously with both teams playing to win for the whole 90 minutes. It was Louletano that scored the first goal in the new stadium, from a direct free kick by Bráulio after 40 minutes.

António Laranjo, Tournament Director, attended the ceremony and could not conceal his delight. “We have everything it

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Loulé with 60,100 and Faro with 58,600 inhabitants share Estádio Algarve with a 30,000-capacity.

PHOTOS: FRANCISCO PARAISO / Euro 2004, S.A.

Some of the official products designed by Warner Bros.

The best ever Euro merchandising The official line of licensed UEFA EURO 2004™ products was presented in Lisbon on 10 February. The launch was a joint effort by Euro 2004, S.A. and Warner Bros.

Consumer Products, the licensing company selected by UEFA.

Ângelo Brou displays Europe’s first 8 euro coins, minted especially for UEFA EURO 2004™.

Ângelo Brou, executive member of the Euro 2004, S.A. board, is flanked

by Alan Ridley, UEFA’s Senior Manager for Sales, Marketing, Sponsorship & Licensing (left) and Bernardo Faria de Carvalho, Warner Bros. Consumer Products Commercial & Marketing Manager, at the press conference held in Lisbon in February.

Bernardo Faria de Carvalho, Commercial Director of Warner Bros. Consumer Products, made a detailed presentation of more than 2,000 products, which will rise to as many as 3,000, developed by 28 sublicensed companies. Fabrics, homeware, footwear, ceramics, toys, key-rings, and small souvenirs are some of the articles already available in Portugal. The merchandising products are divided into six different categories: National Pride, Street, Fashion, Event, Photographic and Kinas Character. They have all been designed to bring the fans closer to the event and to the spirit and celebration of football.

The next step, beginning in March, is to market the products in Europe – notably in Spain, France, Great Britain, Italy and Germany – and Asia, especially Japan, Korea and Thailand. By the end of March, products will be available online at www.store.euro2004.com. In April, a new boost will be given to the advertising of official UEFA EURO 2004™ articles with the launch of a campaign on TV, in the press and outdoors, in addition to promotions at points of sale.

For Ângelo Brou, an executive member of the Board of Directors, “This is another stage in making this the best-ever EURO.” The initiative “will further enliven the festival that is EURO 2004”, enabling collectors to buy “excellent-quality products that clearly show the nature and importance of football.” Finally, Brou recalled the recent issue of coins commemorating UEFA EURO 2004™.

“The official licensing programme is an essential part of the organisation,” said Alan Ridley, Senior Director of the UEFA Marketing Operations Centre. “UEFA wants all the fans to be aware of the size and importance of the event.” He added “Since the beginning, UEFA has chosen licensed companies from Portugal, so that the country feels more involved and identified with EURO 2004.” They are “new, creative, daring and varied products”.

The ceremony ended with a fashion show showing some of the products.

Supermarkets, airports, handicraft shops, tourist offices, GALP service stations, kiosks, post offices (CTT) and BPI branches are some of the 1,750 outlets where people will be able to buy official UEFA EURO 2004™ products.

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PHOTO: BARRATTS / ALPHA

Mário Coluna, second from right, warms up alongside António Yuaga (left), Eusébio, José Aguas and Domiciano Cavem during a training session prior to a World Cup qualifier against England in October 1961.

Football is passionate

-without any logic Born in Mozambique on 6 April 1935, he soon stood out from the crowd, not only as a footballer but also an accomplished sprinter and high-jumper. He emigrated to Portugal in 1954 and went on to leave indelible marks on the history of SL Benfica, where he won nine league and five cup titles. He also helped the ‘eagles’ to record their two Champion Clubs’ Cup triumphs in 1961 and 1962, scoring a goal in each of the epic finals against FC Barcelona and Real Madrid CF in Berne and Amsterdam.

Mário Coluna also represented Portugal on 57 occasions, scoring eight goals, and was the national team captain from 1962

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PHOTO: L’EQUIPE

There are players who symbolise the spirit of Portuguese football and, even though he wasn’t born there, Mário Coluna is one of them.

Watched by José Águas (left) and Costa Pereira, Eusébio plants a kiss on the Champion Clubs’ Cup held by Mário Coluna in the SL Benfica dressing-room at the Olympic Stadium in Amsterdam after the 5-3 win over Real Madrid CF on 2 May 1962.

Mário Coluna displays a poster inviting fans to watch, free of charge, a match played in honour of the ‘Magriços’ – the heroes of the 1966 World Cup.

PHOTO: FRANCISCO PARAÍSO / Euro 2004, S.A.

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it were my own country. I was born in Mozambique but brought up in Portugal.

So I really have two homes countries.”

Are the footballing cultures basically the same in both countries after so much inter-relationship in the past?

PHOTO: TOPHAM PICTUREPOINT

“Yes indeed. In Mozambique and Portugal there is the same passion for the game, especially bearing in mind the historical links between the countries. It’s a curious phenomenon that in Mozambique the people still live very intensely everything that happens in Portugal – not only in football but in other sports.”

The Portuguese team that played Scotland in a friendly in May 1955. Standing: Gomes, Caldeira, Caiado, Carvalho, Passos, Graça.

Kneeling: Aguas, Coluna, Martins, Travassos and Matateu.

to 1968 – a spell which included the memorable run to the bronze medal at the 1966 World Cup finals.

Do you agree that Portugal provides Europe’s closest equivalent to the Brazilian way of playing the game?

His current post as president of the Mozambique national association confirms that Mário Coluna has never forgotten his roots. But he makes no secret of whom he will be supporting next year …

“I think there are similarities with Portuguese football, but it can be no secret that Brazilian football has more overall strength.

There may even be similar levels of skill but I think Brazilian football is even more passionate than the Portuguese.”

PHOTO: SYNDICATION INTERNATIONAL

“It was an immense joy when Portugal got to organise this tournament. It’s the first time that the country has hosted such a big event. I know I am the president of the Mozambique federation but my sporting career started and ended in Portugal, so I identify totally with the country and, after all, my father was Portuguese. So it’s as if

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You were immensely successful at Benfica. Does it frustrate Portuguese supporters that success at club level has not been mirrored by success for the national team? Can it be interpreted that Portuguese football sometimes focuses too much on playing attractive, romantic football instead of trying to combine good play with results?

“Benfica, Sporting and Porto have won titles but it’s a sad truth that the national team hasn’t. Fortunately, there’s no logic in football and the best teams don’t always win. It’s just the team that scores more goals. I think Portuguese teams always play with the objective of winning and it would be totally wrong to say we have concentrated on playing attractive football rather than getting results. We haven’t always obtained the results we would have liked but we have been very, very close to success.”

Watched by Italian referee Concetto Lo Bello, SL Benfica’s captain Mário Coluna (right) exchanges pennants with Manchester United’s Bobby Charlton prior to the 1963 European Champion Clubs’ Cup final at Wembley.

PHOTO: S & G / ALPHA

Mário Coluna (fourth from the left) watches anxiously as Hungary’s Florian Albert heads for the Portuguese goal during the 1966 World Cup match at Old Trafford, Manchester. Portugal won 3-1.

“No, I didn’t know Eusebio before he arrived at Benfica because I left Mozambique in 1954 when he was only 12. Our coach Béla Guttmann knew him before I did! A Brazilian team, Ferroviario, went to play in Mozambique in 1960 and the coach of that team had been trained by Béla Guttmann in São Paulo. Béla Guttmann heard something on the grape-vine and asked about Eusebio. The reply was that if they had had enough money, they would have immediately taken him to Brazil. When I first saw him, I realised immediately how good he was. The funny thing was that he had brought a letter with him from his mother, asking if I could be a tutor to him and look after him while he adapted to life in Portugal.”

Is Mozambique still producing great footballers like you and Eusébio?

The SL Benfica team that beat Tottenham Hotspur FC 3-1 at home – and 4-3 on aggregate – in the semi-final of the 1961/62 Champion Clubs’ Cup. Standing: Ângelo, Mário João, Cavém, Cruz, Germano, Costa Pereira. In the front row: José Augusto, Eusébio, Aguas, Coluna and Simões.

Are you thinking particularly about the team you captained during the 1966 World Cup finals in England, when you finished third?

“I have to say that the highlight of my playing career was the 1966 World Cup and the only reason that Portugal didn’t win it was that football has no logic. Then there were the finals that I played with Benfica and didn’t win. I tell you one thing – it’s a pity they were all such a long way from home – we never played a final in Portugal, which would have been something really special.”

You were also friend and mentor to Eusébio, who still holds the goal-scoring record for the national team with 41. Like you, he was from Mozambique. Did you know him before you went to Portugal?

Can the current Portuguese team achieve the success that so narrowly eluded you?

“The Portuguese team will have to get itself organised – better than in the World Cup. We needed a coach with international experience because we have some good, skilful, experienced and mature players.”

José Augusto, Mário Coluna, Eusébio, Hilário da Conceição and António Simões.

PHOTO: FRANCISCO PARAÍSO / Euro 2004, S.A.

PHOTO: TOPHAM PICTUREPOINT

“Football in Mozambique is like a baby that is gradually growing up. It still needs to be fed by the government and financed by the big companies. We cannot forget that the country has been badly affected by two wars, so there is a lot of work to be done. I have been the president of the national association for five years and I have to say that the job is really tiring. But I will be staying for another three years.”

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FLASH

“How are Portugal doing?”

Gilberto Madail watches a demonstration of T-Mobile’s options.

Canon E X P A N D S partnership with UEFA Canon, a world-leading provider of imaging technology solutions, has also become an official supplier of the UEFA Champions League. The signing took place in Munich prior to the FC Bayern München – Real Madrid CF match last month. The three-year deal will run until the end of the 2005/06 season, during which time Canon will supply UEFA with a range of digital imaging products including digital still cameras, printers, copiers and faxes. Canon is already an official partner of the UEFA EURO 2004™ final tournament.

“I am thrilled that Canon will be an official supplier of the UEFA Champions League”, says Lars-Christer Olsson, UEFA Chief Executive. “In conjunction with its involvement with EURO 2004, this decision demonstrates Canon’s long-term commitment to partnering UEFA and supporting football at the highest level.”

Closer to the Fan UEFA is now turning its focus to wireless content. The next generation of wireless networks and handsets gives UEFA the opportunity to bring its events even closer to the football fan. UEFA has chosen two leading companies in this field, TMN and T-Mobile to bring this vision to life.

“This agreement renews Canon’s historic ties to football which span more than 20 years”, says Hajime Tsuruoka, President and CEO of Canon Europe. “The decision to become official supplier of the UEFA Champions League is part of our wider sponsorship strategy to support what we believe to be one of the world’s most creative and dynamic sports.”

The services range from up-to-date information services to fun and game content for the fans and include: 1) Near-live video goal clips; 2) Photo slide shows; 3) Games; 4) EURO 2004 ring tones

The presentation demonstrated UEFA’s continued efforts to reach football fans worldwide and provide unparalleled, comprehensive coverage of UEFA events on every platform. This started first with the re-launch of uefa.com two years ago. Today, millions of fans visit uefa.com every month to immerse themselves in UEFA competitions. euro2004.com has already been launched, and UEFA expects up to 25 million fans to visit the site throughout the event this summer.

PHOTO: FABIO BOZZANI

For the first time UEFA will be able to send near-live video clips to mobile phones, enabling football fans to still be part of the game wherever they are.

Hajime Tsuruoka and Lars-Christer Olsson at the Olympiastadion in Munich.

Money well spent PHOTOS: FRANCISCO PARAÍSO / Euro 2004, S.A.

Herminio Loureiro, Secretary of State for Youth and Sports, invited to be part of a TV programme broadcast by SIC focusing on EURO 2004 and a hundred days to kick-off for the European Football Championship, maintained that the government “believes that the benefit that will come from the competition will more than compensate for the investment made.”

Supporters will be able to watch match highlights via T-Mobile.

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The country will profit from staging this event – the investment made in the construction of different infrastructures and the media exposure offer the opportunity to promote Portugal. The Secretary of State declared that the construction of access routes to the stadiums is going well and everything will be ready on time.

When UEFA and the EBU reached an agreement for the TV rights at UEFA EURO 2004™ they also agreed to something completely new – a project for UEFA to produce sixteen promotional TV programmes to be shown worldwide by all the partners who have acquired the rights to televise the final tournament in Portugal. The programmes are based on the history of the European Football Championship and, of course, pictures of past tournaments are not much of a problem – though coverage of the first three finals is pretty sketchy. But UEFA’s challenge was to bring the pictures to life by talking to the players, coaches and referees and getting the stories

Straight

From

The Horse’s Mouth

PHOTOS: L’EQUIPE

The Soviet Union captain Igor Netto lifts the European Championship Trophy after the 2-1 win against Yugoslavia in the first-ever final in 1960.

Broadcasters are being offered a choice of ‘raw’ footage or a series of programmes edited down to a duration of 26 minutes by the EBU. But it’s not entirely about football. In each programme there is a story reflecting UEFA activities and a UEFA theme – which is a spot of around 30 seconds reflecting UEFA’s partnerships with charity projects run by the International Committee of the Red Cross, Make-AWish, Special Olympics or Fun Football Schools, plus features on Fair Play, Unite Against Racism and UEFA’s Jubilee.

The trophy in safe hands: USSR goalkeeper Lev Yashin is leaving the old Parc des Princes in Paris after the ceremony in 1960.

But pride of place goes to some 70 interviews with the people who had made a significant contribution to the development and the popularity of the European Championship. It took about a year and Lord knows how many air miles to film them.

Sadly, some couldn’t be done. One of the greatest, Russian goalkeeper Lev Yashin, played a major role in the early days of the competition and was a member of the first winning team in 1960. Even so, it was wonderful to speak to his widow, find out what he was like as a person and evoke memories of the early days of the competition.

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the first of about twenty questions, he spoke for about twenty minutes and, in the process, answered seventeen of the questions.

The Soviet and Spanish captains, Valentin Ivanov and Fernando Olivella, shake hands before exchanging pennants prior to the 1964 final in Madrid. Spain won 2-1.

Gianluca Vialli for example. He was more than willing to talk but didn’t know what to say. So we prepared some questions.

When he heard the first, he talked for several minutes, suddenly remembering everything. The same happened with Dino Zoff, who played roles at the 1968, 1980 and 2000 tournaments. In response to

PHOTO: BOB THOMAS / POPPERFOTO

Antonin Panenka chips in the ball to give Czechoslovakia their 5-3 penalty shoot-out win against Germany in 1976.

The interesting thing was that the players and coaches were all hooked on the idea of talking about their experiences, no matter how much time it took. They enjoyed bringing back all the fond memories.

Sometimes it was difficult to stop them. At the same time, a lot of them didn’t quite know what to say. They said they would like to take part in the programmes but weren’t sure how much they remembered.

Then there was Marco van Basten. Deeply affected by the events that provoked his premature retirement, he hadn’t done a TV interview since. But we were keen to talk to one of the all-time greats and one of the most complete footballers ever to grace the tournament. When Marco learned what it was all about, he said “that’s different. If it’s a programme about the history of the competition, I’d like to be in it.” In front of the camera, he said “I’m sorry but you’ll have to remind me how to sit and which way to look because I haven’t done a TV Interview for so many years that I’ve forgotten how to do it.” It was a pleasure to hear him talk about the goal in the 1988 final that is probably the best ever seen in the European Championship.

PHOTOS: L’EQUIPE

With two minutes to play, Horst Hrubesch beats Jean-Marie Pfaff with a header to secure Germany’s 2-1 win in the 1980 final against Belgium.

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Gerd Müller scored two goals in Germany’s 3-0 win against the Soviet Union in the 1972 final in Brussels, but didn’t succeed with this header.

Michel Platini lifts the trophy after having scored nine goals at EURO 84 and helped France to beat Spain 2-0 in the final.

Some excerpts will be included in the official UEFA EURO 2004™ Tournament Programme so that the fans will have a chance to read what the heroes had to say. For UEFA, making the programmes has been a labour of love – not least the love for the game that can be felt in all the interviews. While the tournament is being played in Portugal, UEFA will be celebrating its 50th birthday. But the idea is not to spend fortunes on partying. UEFA prefers to direct as much income as possible into the development of the game and investing

PHOTO: MIKE HEWITT

PHOTO: PER KJÆRBYE

The footage sent to the broadcasters is probably hundred times as much as they will be able to include in their programmes – even though the package will now include four additional programmes, based on interviews with the coaches of the sixteen finalists, to preview the tournament in Portugal.

Jürgen Klinsmann lifts the trophy after Germany’s 2-1 win against Czech Republic in the EURO 96 final at Wembley.

Marco van Basten celebrates one of his three goals in the Netherlands’ 3-1 win against England at EURO 88.

in future generations. Producing the series of TV programmes not only provides a permanent record of the European Championship but, hopefully, helps younger generations to appreciate the rich heritage of Europe’s top national team competition.

PHOTO: TONY MARSHALL / EMPICS

PHOTO: PER KJÆRBYE

Didier Deschamps celebrates the EURO 2000 success with Zinedine Zidane, Marcel Desailly and Thierry Henry.

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PHOTO: EMPICS

Manchester United fans at Estádio do Dragão at the UEFA Champions League match against FC Porto on 25 February 2004.

Security Workshop The results focused on the test matches in which Euro 2004, S.A. has played an important role, the Portugal v England friendly and the UEFA Champions League match FC Porto v Manchester United FC. Jacob Erel, Director of UEFA Competitions Operations, declared that Portugal is ready to welcome foreign fans: “To have thousands of people, from different countries, cultures and mentalities in one place is a great challenge. I am confident based on what I have seen over the last few days, that everything is on target to make this a great tournament.”

General Leonel de Carvalho, Coordinator of the National Security Committee for EURO 2004™, agreed: “Having had the opportunity to observe the test matches that have taken place as well as being

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involved in this workshop, I am certain that Portugal will not only be seen as a welcoming country, but also as a modern nation in all aspects.”

António Laranjo, Tournament Director, stated his complete faith in the success of the security operation for EURO 2004™: “The results of these tests have been very positive. This serves to demonstrate the immense work that is being done at the moment by Euro 2004, S.A. in close collaboration with the national authorities.”

PHOTO: Euro 2004, S.A.

The security workshop for UEFA EURO 2004™ took place in Lisbon on 26th and 27th February. Present were representatives from the National Security Committee for EURO 2004™, the Police and GNR, as well as those responsible for security from UEFA and Euro 2004, S.A.

General Leonel de Carvalho, Jacob Erel and António Laranjo felt comfortable after the security workshop.

Against violence in sport A group of pupils in the 9th Grade at Escola E.B. 2,3 Ruy D’Andrade (in Entroncamento) has sent a letter of intent to Gilberto Madaíl, Chairman of the Board of Euro 2004, S.A. and of the FPF, in which they appeal for non-violence in EURO 2004. We could not ignore this initiative, so here are the reasons why these young football lovers don’t want any violence during EURO 2004: “I’m proud of my peaceful Portugal.”

Alexandre Jacinto “I’m tired of watching acts of aggression all the time.”

Ana Catarina Santos “If we want to change something that is wrong for tomorrow, we have to give it priority today.”

Ana Catarina Meireles “I believe that it’s not too late to change the situation but take care, as there is not much time left.”

Ana Rita Martins “A football pitch does not have to be a wrestling ring. It should be a place of vibrations and excitement.”

Carlos Ricardo “Football is not aggressive; it is healthy competition.”

David Vieira “The greatest strength of character is shown by abstaining from violent attitudes.”

Graça Suzete

“If that weren’t the case, this sport wouldn’t be called football.”

João Cortes “Today’s young people are tomorrow’s players and football is a sport not a fight.”

João Galhano “If we stop experiencing the joy of football, we go on to experience the sadness of bad sportsmanship.”

João Gonçalo “NOOOOOO!” João Pires “I don’t want to see the ties of friendship between fans and supporters broken.”

Oulematou Kaloga “It is a friendly game and not an aggressive contest.”

Renata Vaz “Sports are there to live and enjoy and not to disappear and for people to die.”

Rodrigo Serrano “Football is a game of emotions not of fights.”

Tiago Vicente “We can still make what was a free-for-all into a healthy game of football.”

Vanessa Marques “The teams and the fans are there to play and cheer not to fight and shout insults.”

Vítor Lopes

“The soul of football isn’t violence, it’s fair play.”

Inês Pires

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