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Let us tell you a few facts, Mr. Lumber Dealer

Fact No. 5

Aboat Our Sitho Soruce

The Pacific Spruce Corporation of Toledo, Oregon, is the world's greateat producer of Sitka.Spruce Iumben This doee not mean that we are excluaively a rpruce mill, for half of our output consictg of old growth Yellow Fir and Western Hemlock, two woods which we want you to keep in mind, alwaya, when placing your orders with ur.

Thir cornpany will remain the greateat producer of rpruce Iumber aa long ae it operater, for half of the ctanding timber tributary to Yaquina Bay, on which the mill ir located, coneistr of thic marvelous wood, from which we manufacture a product of ruperior quality and in a quantity sufrcient to fill all your needs.

Sitka Spruce outrivals the fir in grandeur and cize. The entire stand is ripe for the harvect, which meana that the lumber cut from it is perfect in all thoae qualitier which lumber, intended for interior finish, factory stock, bevel siding, and mouldings, should posaeaa. It is light and soft, free from defects of all kinds, takes paint, varnirh, and rtain perfectly.

In your next order to the C. D. Johnson Lumber Company, the exclusive selling agent of the Pacific Spruce Corporation, include a carload of Sitka Spruce bevel siding. You will like it, /our customera will like it, and it will make you money.

Fact No. 6

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Cedar Shingles. With the high price of logs and labor, and the weak and fluttering sl,ingle market that plevailed throughout the year from the first of January until the last of December, there r.vas not much to smile about. I believe most shingle makers DID lose money through the year.

Let's let it go at that. Let's not rub salt into old sores. We can't bring back 1923. None of the sl-ringle folks r,vant

SELL THEM BET'TER ADVERTISE'TI{EM BETTER

Simple, isn't it? It rerninds rne of the baseball fans r,vho 'rvere arguing about Babe Ruth, one for and one against him. "Shaw," said one "Babe Ruth ain't got nothing but a full sr,ving with a bat." "No," replied the other, "and Rockefeller ain't got nothing but a billion dollars."

Because these are mighty hard trees, these three named above, for the shingle industry to climb. They don't look like they OUGHT TO BE, but experience tells us that- to. As the speaker said: "My past is dark, my present is doubtful, but my future is bright, so let's talk about my future." So it is with the shingle industry. Let's get its past behi4d it, ancl its futnre ahead, and see if rve can't find some sunsl.rine,

There are just exactly three things that the shingle folks need to do. Nothing new about this. They are the same things that they have ALWAYS needed to do. 1924 will bring prosperity to the shingle industry in direct proportion to the way in which they accomplish these three things. And the-y are:

MAKE BETTER SHINGLES so far as the shingle folks are 66nqs1nsd-they ARE. Other industries l-rave climbed them easily, delightedly, and successfully. But to the eyes of the shingle men they apparently look like greased poles that reach the sky.

In the first place there are too doggoned many people in the Red Cedar Shingle industry who make poor shingles, but who don't rvant their toes stepped on in an effort to save the industry. Let's talk sense about that.

Red Cedar Shingles should be sold for what they ARE. Good shingles should be shou'n, sold, and charged for in

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When New Year carne this little man He tried to write a rhyme, To send his friends-to wish them joyAnd happiness sublime. His heart was filled with kindnees And he tried to tell them that, But his poetry just fizzled, And his rhymes were mighty fat. But this he knew, he wished them all Prosperity and health, And happiness-confsntrnsntFar greater than all wealth. So he just sat down and grabbed his pen -And quit his rhyming l6tienBut said to all the folks he loved With heart filled with srnetien-