AI.BION LUMBER CO. REDIlIOOD

ers are not as familiar as they should be with this excellent lumber, thus creating a need for a public education in exploitation of the specialized uses and the general adapta- bility of the wood. A third, and probably the most important, is that individual producers of Sugar Pine can not alone render the service to consumers and distributors that is possible through the concentration under one agency of the combined stocks of the largest manufacturers, repr€senting a majority of the total sugar pine output.

As a first step in organizing this Company, the leading manufacturers of sugar pine, far-seeing men in the industry, including; W. A. Pickering, President of the W. R. Pickering Lumber Company, Elmer H. Cox, General Manager of the Madera Sugar Pine Company, Willis J. Walker; Vice-President of the Red River Lumber Company, D. H. Steinmetz, General Manager of the Standard Lumber Company, Arthur Fleming, President of the Sugar Pine Lumber Company and James Tyson, President of the Yosemite Lumber Company, began a study of existing cooperative sales organizations and formulated a plan for the selling and exploiting of Suqar Pine. The result was the organization of the Sugar Pine Sales Company which has as its principal aims and objectives: the sale of Sugar Pine in the grades of No. 3 Shop and Better, the advertising of Sugar Pine, the education of the public in its uses, and the rendering of a fuller service to consumers and distributors of the product.

The first full meeting of the incorporators of the new company was held in San Francisco on September 28th. Contracts were drawn up and the organization got under lvay toward more definite goals.

Officers elected lvere:

W. A. Pickering, President.

Willis J. Walker, Vice-President.

W. G. Kahman, Secretary.

Elmer lf. Cox, Treasurer.

Later, on October 28th, an Executive Committee was elected comprised of :

Willis J. \Malker, Vice-President, Red Company. Lumber

D. H. Steinmetz. Vice-President and General Standard Lumber Company.

Elmer Ff. Cox, General Manager, Company.

(Continued on Page 12)

Sugar Pine