Cool Thoughts for Cool Days

Good advertising is like the should be long enough to enough to be interesting.

modern feminine raiment. It cover the subject and short

"Ask and ye shall receive" may suit the spiritually inclined, but for the 1925 lumber dealer, asking alone won't do the trick. It's got to be accompanied by fighting.

' "When will business peateci interrogatory of is simple. Business will start?" has been a frequently rethe lumber industry. The answer start when YOU start business. productive of more And now is a par-

Rip Van Winkle made the Catskill Mountains famous, but all he acquired was a twenty years growth of moss on his chin. There are lots of lumber dealers practicing Rip's methods. They accumulate the moss, but there's no fame goes with it.

Sell ideas. One good idea has been business than a thousand order books. ticularly opportune season to sell ideas.

There are two volumes which should be in every modern lumber merchant's library. The Good Book and the Plan Book. The Bible for his own consumption and the Plan Book for his prospects.

Opportunity is knocking at your front door every day in the week,-but of what avail is it to you, if you are sound asleep and your front door is locked.

The best testimonial of the your service is the satisfaction value of your product and of your customer, of is conducive to dreaming. Dream be. Then try to make your dream

There was a dealer in our town, Who thought that he was wise, He was too gosh darned absolutely Smart to advertise.

One glance at his old dreary yard, Would make you turn your head. You'd hustle home and order from A catalog, instead.

It's true, this weather rvhat your to'r.'i'n should come true.

If business is slow, don't kick. Even a mule makes no progress when he is kicking, and how can you expect to beat him at his own game. The thing to do is to get out and increase your own efforts.

Energy is too often mistaken for genius-and it is usually the former which is the principal difference between the successful and the unsuccessful merchant.

THERE'S NO PLACE LIKE IT

It may be a mansion-

It may be a dumpIt may be a farm-

With an old oaken pumpIt may be a palace-

It may be a flatIt may fs n leern-

Where you hang up your hatIt may be a houseWith a hole in the floorOr marble hotelWith a coon at the doorIt may be exclusiveOr simple, or swellA wee bit of HeavenOr one little-wellJust kindly rememberWherever you roamThat Shakespeare was right, kidThere's-.

J. O., Elmer Now Manager of Strable Hardwood

J. O. Elmer, formerly associated in the wholesale hardwood business in Sah Francisco, has been appointed manager of the Strable Hardwood Company of Oakland. He succeeds Bert Ryan who recently resigned.

Mr. Elmer needs no introduction to the hardwood men of the state. He has been in the game for many years and before coming to California followed the lumber business in Texas and Louisiana.

Mr. George II. Brown is president of the Strable Hardwood Company, well-known throughout the state as wholesale distributors of hardwood lumber and other materials.

Hahony Takes Over C. & O. Sales

The Andrew F. Mahoney Lumber Company, San Francisco, has just made an interesting announcement to the Bay lumber trade.

They have taken over the sales of the California and Oregon Lumber Company, and the Stout Lumber Company, for the entire state.

Mr. John C. McCabe, for years identified with the Mahoney Company, will act as sales manager, and announcements that, the old sales organization of the C. & O. will be maintained as far as possible. They will be represented in Southern California by Fletcher & Frambes, Inc., in the Valley District by Art Williamson, Harry Terrell will call on the East Bay trade and Al Morley will handle the Peninsula territory. These representatives have been handling the C. & O. sales in their respective territories.

The Mahoney Lurr$er Company will also take over the management of the Qakland yard of the California and Oregon Lumber Complny, and the boats in operation.

Mr. Andrew Mahoney is president of this huge organization.

Stout Lumber Company Purchases Big Tract Of Fir In Oregon

Eugene, Oregon, Dec. 18.-The sale of 14,000 acres of fir timberland, cruising between 700,000,000 and 800,000,000 feet, on the lower Siuslaw river by Detroit interests to The Stout Lumber Company of North Bend, Oregon, was made known today. The consideration was stated to be more than $1,000,000. The deal also included the property of the Siuslaw Boom company which operates a slriei of booms with a capacity of 100,000,00O feet of logs.

J. E. Higgins Lumber Co. To Build, New Yard

The J. E. Higgins Hardwood Co., the well known San Francisco hardwood dealers, recently acquired from the Ocean Shore Railroad Company a block of property located on Jerrold Avenue, San Francisco, upon which they will erect their new yard.

J. E. Higgins, Jr., manager of the company, states that they plan to consolidate on the new site their two yards which at present are located at Fifth and Brannan Streets and 423 Sixth Street. Their yard at Fifth and Brannan Streets was purchased from the Cadwallader-Gibson Co. several months ago.

Work on their new yard will commence about the first of the year. ::

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