Building Products Digest - June 2010

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Tlre treated wood market has turned to Copper Azole preservative. Take advantage of its advanced Type C and the Wolmanized nanre.

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Scratched, dented or gouged PVC trim boards at the jobsite anger your customers.

../' , Did you do it? Did they do it? Doesn t matter-they re still angry.

No need to tolerate it--give them KON4A.

lf you make 20% on trim boards and you trash 1 piece it takes 5 more sales to get back to even (customers are still angry).

KOMA is the toughest trimboard on the market. we can prove it to you by demo or data.

We hear They re alljust white PVC boards , Not to your customers. Saving them money

with an inferior board is no favor when they can t use it because it s scratched and dented.

I(OMA

Stock KOMA you owe it to your customers.

Trim Products

Give us a call and the chance to explain other K0MA advantages.

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June 2010 r volume2g I Number4

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Building Prcducts Digest

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lune 2010

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TOTATLY Random

BPII

By Alan Oakes

Building Ploducts lligest

Are you another Toyota? trr veN IF you wERE Nor LrNrNc up at your auto dealership to get your gas accel-

I-Jerator or your braking system fixed, you have certainly heard of the issues Toyota has gone through these past few months. What was most surprising was that, whether or not we drove a Toyota, most of us shared the view that it was a great company that produced superior cars.

So how was it possible that such an iconic brand failed to deal with obvious problems, got chewed up in the jaws of the press, and seemed to go into hiding?

They showed that not only may their cars not have been what they were positioned to be (considering around 8 million of them were recalled), but also that as a company they had no clue how to handle a crisis. Maybe egos were too large.

Perhaps, while lives were at stake, Toyota's top brass was in denial. Similar problems can crop up at any company, in any industry. Nobody escapes untarnished these days-nor, if they're guilty, should they.

In the world of LBM, we have faced our own maulings, either as individual companies or as part of our industry sector. Whether it was clear-cutting, lead paint, CCA, mold, defective decking, and any number of other issues, we learned that in an age when you cannot control information or its speed of flow, you cannot bury your head in the sand and hope crises evaporate. They don't. In some cases there may not be a shred of truth in the accusations, but as with CCA, the charges get completely overblown, facts get distorted, and those who shout the loudest create the perceived truth in people's minds, even if completely wrong.

Today you have to recognize the truth, and then fess up and tell the absolute truth-the whole truth and nothing but. You cannot allow others to fill in the blanks on parts of the issue you feel uncomfortable with. You have to give a complete account of what went wrong, why, and how you will fix it.

Too many companies lack leaders who are willing to listen to the truth and a culture that allows the truth to percolate up. Employees may be fearful of bringing up bad news. Do you shoot the messenger? Are your meetings conducted in a way where issues can be presented, or does bad news never get past the water cooler?

You also need to get ahead of the issue. So many companies bury problems until they are exposed from the outside. They are then reactive instead of being proactive. Damage control is much more difficult and expensive when someone else breaks the bad news. It costs more to rebuild a brand than to build it in the first place. Your message must be clear, precise, and consistent for all audiences, including your own staff. Filtered, watered-down, wishy-washy responses do not work. One message for your board, another for the staff, and another for outside ears and Wall Street puts out a confusing message. In fact, you are left trying to explain over and over again, completely destroying the credibility you are trying to rebuild. Tripping over your own tongue is not what you want to be seen doing.

The media can break you fast. But it can also be a great tool. The Web can be used for offense as well as defense. Rumors can be dispelled and your positive actions can be announced quickly and accuratelynot allowing for others to twist your words. Be active in the story you want put out. The more evasive you are, the more bad press will come your way. And, in the end you will be found out and pay an expo-

nentially higher price.

When the media are banging on your door, don't run. Engage them, answer fully to the best of the known facts, and start protecting yourself. And, if you see me banging on your door, a few cookies might just work!

Alan Oakes, Publisher ajoakes@aol.com

6 r

Buildiu hodud Digcst r

June 2010

www.building-products.com A publication of Cutler Publishing 4500 Campus Dr., Ste.480, Newport Beach, CA 92660

Publisher Alan Oakes ajoakes@aol.com

Publisher Emeritus David Cutler Director of Editorial & Production David Koenig dkoenig@building-products.com

Editor Karen Debats kdebats@building-products.com

Contributing Editors Carla Waldemar, James Olsen, Jay Tompt

Advertising Sales Manager Chuck Casey ccasey@bui ld ng-prod ucts.com i

Administration Director/Secretary Marie Oakes mfpoakes@aol.com

Circulation Manager Heather Kelly hkelly@buildi ng-products.com

How to Advertise SOUTH, MIDWEST & WEST Chuck Casey Phone (949) 852-1990 Fax 949-852-0231 ccasey@building-products.com NORTHEAST Paul Mummolo

404 Princeton Ave., Brick, N.J. 08724 Phone (732) 899-8 1 02 F ax 7 32-899-27 58 mummolop@comcast.net ONLINE Alan Oakes www. building-products.com

Phone (949) 852-1990 Fax 949-852-0231 ajoakes@aol.com.

CLASSIFIED MARKETPLACE David Koenig Phone (949) 852-1990 Fax 949-852-0231 dkoenig@building-products.com

How to Subscribe SUBSCRIPTIONS Heather Kellv Phone (949) 852-1990 Fax 949-852:0231 hkelly@building-products.com or send a check to 4500 Campus Dr., Ste. 480, Newport Beach, CA 92660 U.S.A.: One year (12 issues), $24 Two years, $39 Three years, 954 FOREIGN (Per year, paid in advance in US tunds): Surface-Canada or Mexico, $49 Other countries, $65 Air rates also available.

SIilGLE CoP|ES $4 + shipping BACK ISSUES $5 + shipping BUILDING PRODUCTS DIGEST is oublished monthly at 4500 Campus Dr., Ste. 480, Newport Beach, Ca.

92660-1872, (949) 852-1990, Fax 949-852-0231, www.buildingproducts.com, by Cutler Publishing, Inc. (a California Corporation). lt is an indepen-

dently owned publication for building products retailers and wholesale distributors in 37 states East of the Rockies. Copyright@2009 by Cutler Publishing, lnc. Cover and entire contents are fully protected and must not be reproduced in any man-

ner without written permission. All Rights Reserved. BPD reserves the right to accept or reject any editorial or advertising matter, and assumes no liability for materials furnished to it.

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Siding forecast

Fiber cement expects to overtake wood D rsINc DEMAND pon fiber cement

tions will remain below the level

stucco siding, which can offer enhanced long-term durability and

take wood as the second-most popular

reached at their cyclical peak in 2006, the recovery will fuel above-average

l\should allow the material to over-

fewer maintenance requirements.

Stucco. EIFS. concrete and other

tions from the depressed levels in

gains in the residential siding market through 2014.

Brick and fiber cement siding are forecast to see the most rapid demand advances through 2014. Demand for brick siding (rising l4.9%o anntally to the equivalent of 10.4 million squares by 2Ol4) will be spurred by the rapid rise in housing completions in the South, the region of the U.S. where

2009 that reflected the sharp declines in housing completions between 2007 and 2009. Although housing comple-

Homeowners continue to desire brick siding due to its aesthetic properties,

commonly used-drive gains.

Advances will also be derived from increased use of EIFS systems due to their ease of installation and insulation

durability and fire resistance.

properties.

Fiber cement siding demand, jumping 9.5Vo per year to I I .8 million squares by 2O14, will be promoted by

Wood siding is expected to lose market share through 2Ol4 as con-

type of siding in the U.S., behind only vinyl, according to a new forecast by the Freedonia Group.

The research company anticipates overall demand for siding will climb 6.5Vo annually through 2014 to 101.5 million squares worth $l1.3 billion.

Advances will be driven by an expected rebound in housing comple-

brick is most commonly used.

its durability and ability to be made into siding that resembles more expensive materials, such as wood or brick.

Advances will also be derived from the material's popularity in the South and West regions of the U.S., which are forecast to see above-average growth in population and housing activity through 2014. However, the

material's market penetration will decelerate, as use of fiber cement in the Midwest and Northeast remains comparatively low.

Vinyl siding, which accounted for the largest share of the market in area terms in 2009, is projected to remain

the market leader through 2014, increasing 6.3Vo to 40 million squares.

Demand will be supported by the material's low cost, ease of installation, and durability. Efforts by manu-

AFTER 25 YEARS of steady gains, fiber cement is ooised to become the second most popular material for siding.

BuiHinghoduclsom

siding accounted for the secondlargest share of siding demand in 2009. Through 2O14, annual demand

for these materials is forecast to advance 9.3Vo to 10.6 million squares, as rising population growth and con-

struction activity in the South and West regions-where stucco is most

sumers select materials that last longer and require less annual upkeep. Wood

is predicted to inch tp 2Vo per year to 10.4 million squares, dropping it to a tie for fourth most popular siding choice, from its current spot at second.

All other siding types combined will rise 3.2Vo anntally to 18.3 million squares. Most significantly, polypropylene siding is expected to see above-average gains. Consumers will opt for the material due to its resemblance to natural wood siding while being far less susceptible to rotting and degradation.

The residential improvement and repair market was the largest market for siding in 2009, reflecting the low level of new housing activity in that year. Demand for siding in residential improvement and repair applications

will rise modestly through 2014.

facturers to broaden the range of available colors and textures will also pro-

Homeowners will be less likely to take out home equity loans, the most com-

mote gains. However, more rapid

mon method of financing such projects as siding replacement, if financ-

advances will be checked by rising competition from fiber cement and

ing is more difficult to obtain.

June 2010

r

&rMllrg Produd Dig€d

r 9

INDUSTRY Trends LBM iPhone Apps

Get Appy

iPhone meets the LBM industry .pecreo wtrH cAPABll-trtes well |. beyond mere communications. iPhones are fast becoming powerful tools to help LBM dealers and manu-

facturers work with, market to, and

better serve their customers and prospects. Using specialized applications (or "apps"), iPhones can calculate job lists and lumber dimensions, hold digital product samples, and even

locate and provide directions to the nearest home center-thanks to the $0.99 Home lmprovement Store

Finder app.

Bear Creek Lumber, Winthrop,

Wa., equipped its entire sales force

helps builders, architects and home-

with iPhones, so reps can respond to customer inquiries more quickly and

owners with calculating board footage and prices from known lumber dimensions. Enter the price per thousand board feet and they'll get board foot price and linear foot price for that particular dimension. (Another company

be constantly connected via email and the Internet. To encourage customers to work with them via iPhone, Bear

Creek also developed two of its own apps:

. LumberCalc ($0.99) permits

board foot calculations, paneling coverage conversion to board feet (for patterns such as log cabin, tongueand-groove, shiplap), and flooring calculation.

. Board Feet Calculator (free)

offers a similar app, with the same name, for $0.99.)

Rick's Custom Fencing & Decking, Hillsboro, Or., devised The Rick's

Fence Material Calculator (free), to help customers figure out the materials they'11 need for a particular fencing project. They input their preferred fence style, materials and length, and

receive a comprehensive list of required materials. Then the list can be forwarded to their local Rick's location for a quick quote.

Other apps provide digital "product samples," before directing consumers to the nearest retail showroom to make their purchase. With Marvin Windows

& Doors' Window Shopping (free), homeowners snap a photo of an interior exterior space that could use an upgrade, then arrange new Marvin windows and doors over the photo.

"Once a homeowner creates and saves a design idea, a Marvin dealer can bring the design to life by helping personalize windows or doors with the MARVIN'S Window Shopping app allows homeowners to view what their own home would look like with new windows and doors.

10 I

BuiUinghodudsDigest

r June2010

desired hardware, wood choices, colors, energy-efficiency ratings, and so BuildingRoduclscom

on." said Marvin's John Kirchner. "A dealer-locator tool is

Advanced construction-math calculators include

built into the app, which makes it easy to turn a homeown-

BuildCalc Pro ($19.99), Carpenter's Helper Pro

er's design dream into a reality."

($s.ss), Carpenter's Helper Lite (free).

BalusterPro ($2.99) calculates baluster spacing, while Builder's Formulator ($9.99) contains over 200 formu-

Likewise, Lumber Liquidators' Floor Finder (free) contains nearly 200 flooring samples. "Lumber Liquidators wanted to provide another way to make their products easily accessible to their customers," said Marco Pescara.

"With the new app, the floor searching and buying process is very convenient and user friendly. By allowing users to access flooring samples right on their handheld screen, there is no need for bulky samples that end up being thrown away, making it also very eco-friendly."

Using Sherwin-Williams' Color-Snap or Bcnjamin Moore's Color Capture (both free), iPhone uscrs can snap a picture of any color inspiration and instantly match

it to the closest hue among the manufacturers' paint offerings.

Palettes Lite (free) and the upgraded Palettes ($9.99) can also be used to visualize color schemes for an entire home. inside and out.

Also for designers, LD. Wood ($2.00; contains over 50 raw cut and unfinished wood samples with species, botanical and colloquial names, origins. descriptions, common uses, and properties fbr durability, sustainability and woodworking.

Associations are also getting into the act to promote their members' products. Western Wood Products Associ-

las from electrical, carpentry, plumbing, concrete and financial fbrmulations.

FIS Dimensional Calculator ($9.99) calculates LBM dimensions in feet, inches, and fractions of an inch.

Applications are so versatile that some have replaced

actual tools on contractors' tool belts. A-Level, Dual Level, Quad Level ($o.ss each), and iHandy Level (free) turn an iPhone into a level. Quad Level, in ftrct, can be used horizontally, vertically or diaganolly-and reports exactly how far out of level something is. iRuler and Ruler ($0.99 each) convert an iPhone's screen to tick marks, for precise measurements in inches or centimeters.

Flashlight and mylite (both free) change the iPhone's screen to bright white, in effbct allowing the phone to be used as a flashlight.

iHandy Carpenter ($1.SS; features a level, plumb bob, ruler. and protractor.

Apple's iTunes App Store now ofTers more than 100,000 ditfbrent apps firr download to iPhones, iPod Touches, and iPads. And it's only the beginning. Every day should bring somcthing ncw.

ation's new Lumber DesignEasy JoisURafter Spans application ($0.0S1 allows architects, engineers, building code officials, and other design professionals to quickly calculate simple joist and ratier spans for western lumber structural grades.

Users select the size and loading conditions and generate a table of spans tor the structural grades in six diff-erent western species groups. Adjustments can be made fbr load duration, deflection, and incising tbr pressure treated wood.

Comparing spans for different western species can be done with just a few touches. The app rcmcmbers the size and loading conditions selected, so users can choose a new species and then immediately create an updated table of

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Similarly, Northeastern Lumber Manufacturers Association recently included several of its top references and marketing tools in NeLMA To Go (free). The app includes "Standard Grading Rules for Northeastern Lumber," "Standard Patterns fbr Eastern White Pine," the white pine

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series of Architectural Monographs, and eastern white pine grade and end-use photos.

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"Our goal is to continually look for unique ways to make it easy fbr potential customers to design, specify, and build with Northeastern sofiwood products," noted NeLMA president Jeff Easterling.

iPhone in the Tool Belt Once homeowners and contractors decide what products they want, another group of applications can help them fig-

ure out how many. Handy-Man Sidekick ($1.99) and

Home lmprovement Calculator ($4.99) calculate the amount of material needed for a range of projects, including paint, wallpaper, tile, decking, fencing, concrete, gravel. mulch. brick. and flooring.

Drywall Calculator ($O.OO1 calculates the square footage of any room to determine how many sheets of drywall will be needed.

ConcreteCalc Pro ($0.001 analyzes how many cubic yards of concrete are required fbr a project.

Building-Productscom

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WWPA'S new a00 calculates and comoares soans for six different westorn lrrmhor qnccios

lune 2010

I

Building Products Digest

r

11

FEATURE S

By Ilizabeth Baldwin, Compliance Specialists

Gomplying with the Lacey Actor else

IIJser

basic provisions:

gerboard have in common? They are all covered by the Lacey Act, and dis-

offense to trade in illegal or "tainted" plants and plant-based products; and the action that made the product illegal ("tainted" the product) does not

Do MERANTT elvwooo, ip6 Y Y decking, sapelli lumber, bamboo flooring, and a guitar's wenge fin-

tributors and dealers who trade in these products and others face civil and criminal penalties if they fail to comply with the Act's requirements.

If you trade in wood products,

regardless of their source or your own

position in the market, you should know your responsibilities under the law. You must not only document your own direct imports, but also conduct "due diligence" on the imported products you are purchasing domesti-

cally. Even if you trade only in

domestic species and production, you have obligations and liability under Lacey.

What is Lacey?

The Lacey Act consists of three

(1) It is a United States federal

have to occurred within the U.S. Included in the long list of ways to

"taint" a product are actions such as harvesting it illegally, trading it without proper duties or other fees being paid, or smuggling/stealing it.

(2) Importers need to declare both what species they are bringing in and where it came from.

(3) Don't lie to the government!

(While this seems like common sense, the government has to specifically state that it's wrong so they can prose-

cute you if you do it.)

The Lacey Act applies to everyone in the U.S., from the individuals and companies doing business in wood to the final retail consumer-the law

does not exclude anyone. Violations of the new law will be met with steep penalties if the government is able to prove that an individual or a corporation has knowingly traded in illegal material or has misreported an imported product. Ten years of imprisonment is a possible penalty, and corporate fines can go as high as $500,000.

The Documentary Burden

for lmporters

The initial focus by most companies is on the documentary burden.

Lacey affects everything containing plant-based materials-even the wood burl veneer on a car's dashboard must

be documented. The total number of items affected is expected to exceed 90,000.

Every importer must file a detailed declaration for incoming agricultural products specifying species and country of origin no matter where the final

product is produced. This includes material from Canada and MexicoNAFTA doesn't eliminate any Laceyrelated compliance requirements.

The international wood products trade often has a very complicated supply chain. An engineered floor might be made in China, but contain a

meranti plywood core made in Malaysia and a top veneer of red oak originally from the U.S. The declara-

tion requires that the importer know the source countries and exact scientific species for each component, including material originating from the U.S.

While difficult enough for a company importing a single type of solid decking, this will be a significant challenge to companies that import mixed species production, such as furniture or kitchen cabinet companies. Wood is traded under a commercial or trade name, but is rarely purely a single species of tree. A meranti plywood core might require a declaration of over 50 species (out of over 250 possible). The top veneer might come from several countries and include dozens of species within the one genus.

Developing a system to document and track the species is one of the challenges Lacey puts on companies.

In many cases, a freight forwarder

NEW PROVISIONS of the Lacey Act just came into effect April '1, 2010, to ensure wood products didn't originate in illegally logged forests. Everyone-from manufacturer through distributor and dealer to end-user-is responsible.

12 r

BuiHiryPtodudsD'rgest

r turc2010

or broker will file the declaration, but the company must provide the information for them. U.S. Customs is trying to accept information electronically, but is still receiving the majority of declarations on paper. They have developed a rolling implementation schedule, requiring declarations for BuildingPrcdudscon

Hardwood Decking Buyers, Beware 'What everyone fails to mention is the

importance of being Lacey Act safe.

Everyone who buys ip6 needs to be comfortable asking their suppliers about the legality of the fiber.

"With the market fluctuations and emerging imports from other countries, especially Indonesia and places other than Brazil with cheaper labor costs, it has become attractive to look to those olaces

from a cost standpoint for alternatives.

What many don't realize is that a good majority of this fiber will not pass the litmus

test for Lacey compliance. A lot of

Two Coat Exterior Prime 0ur two-coat process starts with an atkyd sealer to block tannin migration, fottowed by a high-performance acrylic primer.

The resutt: RESERVE quatity, inside and out.

importers do not have direct ties to the pro-

duction and many don't care. lt's the guy with the inventory at the end who gets the fine. We ensure that all our wood is Lacey safe because we want to and have to."

-

Sean Burch, Redwood Empire,

Superior Wood Made of quaLity, ctear, finger-jointed Western Red Cedar or

Redwood, these products are naturatty designed for exterior use-both species are ideal for enduring extreme weather.

Morgan Hitl, Ca.

Surfacing + Sizes + Lengths different HS Codes to start on different dates. An updated listing of items

subject to declaration (listed by HS code) is on the USDA Animal & Plant Health Inspection Service website at

www.aphis.usda.gov/plant_health/ lacey_actlindex.shtml.

The legality Burden for ilsolutely Everyone

RESERVE products come in a wide range of sizes, lengths and finishes. Whether the project calts for 51S2E or S4S, we of fer |.engths ranging from 16'to 20'.

Pattern stock is atso avaitable.

1,x4 - lx12

s/ay! - s/ax!)

2x4 - 2xt2

The potential for legal liability falls

on everyone in the chain. On an absolute level, Lacey allows for the confiscation of goods from anyoneeven to the point of allowing the government to enter a home to pull up a living room floor, rip out the kitchen cabinets, or seize Johnny's new bunk bed. Now, in the real world, that's just not going to happen, but that's the potential extent of liability. Anyone in the chain, from the importer to the retailer to the homeowner, and even

the trucking companies, technically share the risk for the legality of their wood in the product.

Most people define Lacey's start date as when their specific import dec-

larations are required. This focus can

be dangerous since the legality requirement is already in effect-as of May 22,2008, it is against U.S.law to trade in any illegally harvested agri-

cultural product. Every one of us is

The Finest Stock, The Best Coating Our Siskiyou Forest Products RESERVE line is specially manufactured and treated to create the highest quality product available. Using state-of-the-art application and curing equipment, our premium Western Red Cedar and Redwood stock is made to last for many generations. We are proud to offer a beautiful, durable product that is ready for installation and final painting the moment it reaches the craftsmen.

rlyou FoREST. PRoDUCTS

currently Lacey liable.

SIs

While the greatest burdens and risks will be on the actual importers,

www,siskiyouforestproducts.com 8OO,427.8253 . 6275 Hwy 273. Anderson, CA 96007

"

distributors and retailers should also be asking some questions of their suppliers, if only to be able to respond to lune 2010

&ildingRoductsom

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13

their customers' questions. In some

Lacey, it does help show that a com-

markets, domestic producers are using Lacey as a scare tactic in their marketing to try to pull customers away from imported products.

pany is doing its due diligence.

Although it will certainly be consid-

It's important to note that Lacey does not specifically require importers to document the legality of their mate-

ered a sign of good faith, the U.S. gov-

ernment does not accept any third party verification regarding the legality (or illegality) of material.

Finally, it should be noted that for-

rial at time of entry and there is no specific burden of documentation or labeling for anyone further down the

eign companies and individuals can

chain of custody. So, technically, there

is no immediate legal obligation to

wood), foreign nationals have been arrested during a visit to the U.S. and

compel a company to ensure the legal-

subsequently tried and jailed.

ity of their supply chain. However, forcing companies to trace a product's chain of legality is most definitely the intent and the expectation of the government, and the government can prosecute based on a failure to do so if they determine that you've traded in "tainted" material.

Furthermore, ignorance will not be considered a sufficient defense. Even if a company or an individual had no idea that a product was tainted, they

can still face fines or confiscation if the government believes that they should have reasonably known.

The good news is that the U.S. gov-

ernment bears the burden of proof.

For criminal charges, they must demonstrate beyond a reasonable doubt that you knowingly committed the crime or knowingly traded in tainted material. To assess civil penalties, they must show, again beyond a reasonable doubt, that you failed in your professional due diligence and truly should have known that a product was tainted.

The greatest challenge is that under

Lacey, material can become tainted

even if the law being broken is not an American one. The illegal action can

occur at any point in the chain. From that point further, the wood is considered tainted, thereby becoming a vio-

lation of Lacey to import or sell it within the U.S. So, importers must ensure not only that their immediate purchase is legal but also attempt to trace the origin of the material back to

it's original point of harvest, confirming that each step along the way was made in accordance with local and international laws.

Many people assume that FSC certification protects them. It does not.

While being certified or carrying/ pur-

chasing a certified product (be it by FSC, SFI, PEFC, MTCC or by any other internationally recognized program) does not specifically protect companies from prosecution under

14 r

Building ftoduds Diged

r tune 2010

also be prosecuted under Lacey and in past cases (for fish and wildlife, not

Lacey & U.S. Woods Trade in U.S. woods is also covered by Lacey. For example, if the government can prove that a log was taken from the wrong side of a property line, that would be a Lacey violation and the U.S. company would be liable for any applicable penalties.

Furthermore, all American domestic woods need to be declared upon their re-entry into the U.S. If a foreign com-

pany utilizes American red oak or walnut for a floor, pecan for a kitchen cabinet, or SPF for plywood, those species will be subject to Lacey declaration requirements when the final product is imported into the U.S. So while much less likely to be targeted

for investigation, a certain level of due diligence should be done regarding the American supply chain as well.

Many American manufacturers are

anticipating an increase in their

domestic market share as both downstream producers and retail customers shift from imported species to the "safer" domestic hardwoods. Certainly there is likely to be a change in that area, but U.S. companies should not neglect their opportunity to utilize the

Lacey Act to increase their export opportunities as well.

U.S. companies should be offering their overseas customers who intend to export a finished product back to the U.S. documentation to show that their production has an extremely low risk of being considered tainted. Such documentation can include the FSC's own assessment of American hardwoods as "low risk," or copies of reports by the American Hardwood Export Council,

Appalachian Hardwood Manufacturers, and other industry organizations.

Local universities often have studies

(Purdue has an excellent one on Indiana timber) that can be quoted.

The Future of Lacey around thi: World Lacey's goal is to protect the

world's forests by encouraging more detailed questioning of supply chains and by providing a means of enforcement against egregious offenders. So

whether you choose to take action because it's the right thing to do or because you are afraid of potential prosecution, you will be following the spirit of the law, perhaps even more so than the letter.

Finally, the international demand for legality documentation is here to

stay, and it's not just for the U.S.

Japan began requiring some forms of

legality statements more than five years ago, and the United Kingdom is

debating the issue. The European Union is currently developing legislation similar to Lacey that will cover international trade with all of the

countries in the Euro-zone. (It is rumored that this legislation may require the submission of legality documentation at the point of entry, which Lacey currently does not require).

So the work you do today may help you far beyond just complying with the Lacey Act. The documentary con-

ditions created by Lacey may well become the default condition for the international trade of wood products.

- Elizabeth Baldwin is president of

Compliance Specialists, Eugene, Or., and author of Complying with the Lacey Act: A Real World Gside. Reach her at (541) 4840983 or ebaldwin@ badwinresources.com.

For more on compliance...

A bit of due diligence on your part can reduce or mitigate potential penalties as well as significantly diminish your overall risk of being the target of an investigation.

Revised this spring, Complying with the Lacey Act: A Real World Gur'de provides practical instructions to help you organize and manage your species information and legality documentation, and coordinate your internal and external communications.

The printed guide-complete with sam-

ple databases and documentation-will assist you in preparing for the import declarations, learning how to document product legality, and educating yourself, staff, suppliers and customers regarding the potential impact of the Lacey Act. Also included is a CD-ROM containing

assorted temolates and documentation with recommendations for use with domestic customers and international partners,

and a reference file linking to online

Companies with good documentation

resources. Sample purchase order text has

packages should become preferred

also been provided in multiple languages

suppliers to nervous overseas buyers.

common to many key supplying regions.

Visit www.laceyactresources.com.

Naming Your Website

Ghoosing a masterful domain name /Dw$pwis

fN uuNcHNc AN oNLINE business-

lwhether for your company's initial

foray on the Internet or to expand into a new niche-a foremost consideration is your choice of domain name.

Few decisions have more impact on the success of convincing cuslomers and prospects to visit your site.

Consultant Gemma Darcy offers five tips:

will often spell the name with one "s" instead of the two.

3. .Com or Not .Com

Often, your best option for a

domain name is obvious-placing a .com at the end of your company name. Other times, you can come up with a snazzy, memorable name that describes what you do or sell (in the

way that Superior Hardwoods &

1. Short vs. Long According to Darcy, the main consideration when choosing a domain name for your Internet business is how long or short it should be. The name needs to bear as much resemblance to

your website as possible. Although you can register a domain name of up to about 65 characters, you need to remember that people need to be able to easily find you. Why make it hard for them?

Occasionally, a long domain name is better than a short one. For example, closeoutbuildingmaterial sforless.com will be easier to remember than cobmfl.com. Choosing the shortest, most easily recognizable name is always best, particularly if it matches the brand name you want for your online business.

2. Do's & Don'ts Select a name that is going to be easy to remember.

Avoid using hyphenated names like

"how-to-install-windows-like-a-pro."

It can often be difficult when advising somebody over the telephone of your website name, if they ask, "Is that a

hyphen or a dash or a slash?"

However, if the non-hyphenated name is no longer available, you can still get near the name you want.

Avoid having the same letters next

to each other, such as is in "mouldingSSpecialoffer.com." People Buildinghodurtsom

Millwork, Missoula, Mt., registered its online presence as www.reclaimedlumber.com). Yet, now l5+ years after

Find your Domain Name Enlar Oomrln Nrma

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the Internet has gone mainstream, well

over 100 million domain names have been registered, meaning there's a

&pfr||dd,6 &tsfrca||cdcnt &tffi|&6n aryWffi|Bd Ouflffic6,@n ouildM6.ni Ydtdffiup.ff Y*tdffiS.nd

good chance that your ideal name has already been snatched up.

An easy solution is to use an alternate suffix, such as .net, .biz, or .us. If

you do settle for a non-.com name, make sure you always advertise the full name of your site. Even then, a certain percentage of customers and prospects will inevitably end up at the

.com site. so make sure it's not a

direct competitor.

Other companies tweak spelling or use abbreviations. Just make sure the alterations aren't so random that they

confuse potential visitors. A

Re9ister 99,88

A QUICK SEARCH on www.whois.com will let you know if your domain name is still available.

direct potential customers to the same website. Georgia-Pacific's www.gp.

com, for example, can also be accessed via www.georgiapacific.com

or www.georgia-pacific.com. Remember. if you don't use it. your competitors might!

www.smithlmbercmpny.com would never become a highly trafficked site.

5. Don't Overpay

4. Register Now

so affordable, countless marketablesounding Web addresses have been bought up by companies precisely to resell them to the highest bidder. So it's possible to spend thousands of

Because securing a domain name is

"Domain names are being picked up quicker than candy on Halloween night," Darcy notes. She advises that if you search and find a name that you

really want, sign up for it straight away as it may not be available once you've gone to all the effort of actually building the site.

In fact, registering a domain is so inexpensive (most services charge less than $10), it may not be a bad idea to register multiple names, which can all

dollars for a name if such a company has beaten you to it. So don't. Darcy advises shopping around for something an equally effective name.

"Your domain name is the center of

creating your own website," Darcy says. "It will represent you on the Web." lune2010 r

BuildinghoducbDiget r

15

U

\' s

orsTURE MANACEMENTT Systems-such as water resistive barriers, housewraps, and rainscreen systems-can be a potent weapon

unsure as to when and where to use each solution. To compound the problem, the building industry uses terms like rainscreen and housewrap inter-

against mold and mildew buildup

changeably, when in fact they play distinctly different roles. In addition, housewraps and building papers are available in dozens of varieties.

At present, there are few standardsbased methods to help professionals evaluate these products. The International Residential Code and International Building Code require a means of draining water that enters the assembly to the exterior but does not

behind exterior walls. Persuading customers to invest in such protection requires a thorough understanding of

the performance characteristics of each product type-and the climate in

which it will be used.

Increasingly, building professionals are viewing moisture management solutions not as "nice to have" extras, but as essential elements of exterior wall assemblies. These products are designed to protect against the potential effects of mold damage, especially in areas that experience heavy, winddriven rain, or high temperatures and

humidity.

Even in drier climates, profession-

describe how to achieve drainage. In

Canada, on the other hand, the National Building Code requires the use of "a drained and vented air space not less than 10mm deep behind the cladding over the full height of the wall" in areas that exceed a certain

als looking to preserve the life of exte-

annual rainfall threshold.

rior cladding are turning to moisture

A study commissioned by Benjamin Obdyke indicates that a building's location and the choice of exterior cladding are central to the decision of which building envelope solution to use. Here is a basic primer for to select the right system for each job:

management systems as added insur-

ance against expensive call backs, remediation. and/or litigation.

Building professionals are often

confused by the array of moisture management systems available and

16 r

&iHiry hoduds Digest r

tune Z)10

Water Resistive Barriers Water resistive barriers are the part

of an exterior wall system designed to prevent air and water from entering the stud wall cavity from the outside.

In effect, they perform like a shell for

buildings: liquid water that has penetrated the exterior finish does not pass through, yet water vapor from the interior can escape so that the framing and

wall cavity can dry, reducing the threat of mold and rot. There are three basic types:

Building Papers and Felt: A

paper sheet or felt material coated or impregnated with asphalt to increase its strength and water resistance: primarily used as a drainage barrier.

Housewraps: Engineered plastic sheet membranes wrapped around a house or other low-rise construction,

designed to resist the movement of water in the liquid state while allow-

ing the movement of water in the vapor state. Housewraps are not designed to channel the direction of water movement. While helpful when allowing moisture vapor from the inside of the structure to exit, it can also allow moisture vapor to be driven Buildiry-Poductsom

into the wall.

Enhanced Housewraps: Also engineered synthetic membranes, these products offer the features of housewraps or building papers but also include a drainage space to promote bulk water drainage through channels engineered into the sheet.

Rainscreens The laws of physics state that mois-

ture will always seek a drier plane.

Thus, even with a drainable housewrap, water may still seep through crevices in exterior cladding into inte-

rior assemblies, especially in regions prone to heavy rainfall, high temperatures, and high humidity-and sometimes even in climates that receive low or average rain. This, in turn, can lead to mold and mildew buildup.

When a more effective water management solution is called for, a rainscreen system should be considered.

This system works by creating a pressure-equalized air space immediately behind cladding, in conjunction with a

water resistive barrier. The air space helps neutralize the forces that draw water into the assembly. Any water that does enter the wall is managed by allowing it to enter and exit through an

opening at the bottom of the wall.

Rainscreens provide the additional benefit of providing ventilation drying of any residual moisture from the back side of the cladding.

There are two ways to construct a rainscreen system airspace. The first is

hilltop exposures receiving high (40" to 60" annually) or extreme (60" or more annually) rainfall, a rainscreen assembly is generally the best solution. It is also advised for areas that experience high winds in addition to rain, as wind-driven rain frequently manages to penetrate small openings in cladding.

In climates that experience moderate rainfall (20" to 40" annually), protection against rain penetration should include an enhanced housewrap. And in areas of low rainfall (less than 20"

annually), a housewrap or building paper should offer sufficient water

requiring water drainage behind cladding. A rainscreen or enhanced housewrap is the best choice.

Fiber Cement: This material is less susceptible to moisture infiltration and absorption than wood, but it can

trap water like stucco. A rainscreen system or enhanced housewrap will provide optimum protection.

Vinyl Siding: This product is nonabsorbent, does not trap water, and has a low potential for rot. Good-performing building paper or housewrap is recommended to optimize long-term performance.

resistance.

Brick: The nature of brick construction practice creates sufficient

Cladding Choice a Factor, Too In selecting a moisture manage-

moisture protection and air movement with 1" and 2" air space. However, clear drainage at weep areas must be

ment solution, cladding choice must

maintained. Use a "knuckle" space

be considered. Some claddings are

and mortar deflection product.

more moisture absorbent than others,

As the state of building science continues to progress, more standards will be developed to assist building professionals in the decision-making process. But in the meantime, armed

and therefore could benefit from enhanced housewraps or rainscreen systems.

Wood Cladding: All woods are highly susceptible to moisture penetration and absorption, and require air space protection. The best option is a

with the knowledge of the roles and performance characteristics of rainscreen systems and the distinct types

rainscreen system.

of water resistive barriers, building

Stucco or Stone Masonry: The porous nature of stucco and stone

professionals are in a better position to make the right choice.

absorbs water and therefore benefits from air space protection. Drainable housewrap may suffice in certain dry climates, but not all enhanced house-

uct development for Benjamin Obdyke,

wraps optimize drying. Over time, small cracks will appear in stucco,

nailing wood furring strips over wall studs after applying a building paper or housewrap. The second is using "void space" products that use a threedimensional plastic matrix to create a vented continuous rainscreen.

Building professionals can choose from a plastic matrix that can be

- Michael Coulton is director of prod-

Horsham, Pa. (www.benjaminobdyke.com),

and president of the Building Enclosure M o i sture M anage me nt Institute.

j,t - -

applied directly over a water resistive barrier or bonded, one-step installation

products that combine the plastic matrix with a water resistive barrier.

:

Selecting the Right Product Product performance, however, is only one variable in selecting the right moisture management system.

According to building experts, rainfall is the single most important factor to

consider when designing for wall durability. The main rule of thumb in choosing such a product is to first determine the amount of rain control needed.

For extremely wet and/or humid climates, such as coastal areas and tuildingRoducts.om

-TmI'TIr

RAINSCREEN SYSTEM is constructed with "void soace" oroducts with a three-dimensional olastic matrix to create a continuous rainscreen.

June 2010

-r--

r

&ildirng hoduds Diged

T

t

17

By Carla Waldemar

Love at first site .Il,eymoon. Kevin? Visiting a lum-

f, No How DrD you spend your hon-

an MBA, was already on the executive-development track at Mobil

beryard that was for sale.

Chemical when he got, um, distracted.

True love. That was back in 1985 when Kevin Kilbourne, a young 20something, got the call. Growing up

said.

in Whalen, a tiny town in rural,

upstate New York, he'd spent summer vacations working on roofing and siding crews and had gotten to know the

yard's owner.

"It was a good, old-time business-lots of room and a very loyal following," Kevin recalls. "So I told him, 'Whenever you're ready to sell, give me a call, no matter where I am"'-honeymoon included. Be still, my heart.

Nothing tops falling in love with this crazy business. The owner of Whalen's Rogers & Tenbrook had just died and his son, of retirement age himself, who wanted out, picked up the phone. Kevin, with a degree in mechanical engineering and close to

"Okay, I'll be there tomorrow," he

Upon meeting, the owner offered to hold onto the mortgage for the real estate if Kevin could come up with the cash to cover the inventory. So he

turned his graduation assignmentassembling an imaginary, 5O-page, minutely detailed business plan-into

a real-life proposal to take to the bank. "Never saw anything like this before," they gee-whizzed. "How much do you want?" The kid walked out with $275,000. And on April l,

1985-no fooling-the business was his-all 400 sq. ft. of retail space, potbellied stove included.

By 1987, he'd expanded the place to 4,000 sq. ft., built up the SKUs, joined Do it Best, and business was doing fine, as predicted. Then he got another call.

make his move. He bought a derelict

nursery-"a nice space in a good location"-and kept the sheds, but tore down the office to erect a new retail store, which opened in June 2009, in the pit of the worst recession he can remember-only to be followed by one walloping winter snowstorm after another.

But, as he explains, "The decision had been made earlier. Plus, one little advantage of being in a rural community is, you do many things, sell lots

of different products-plumbing, roofing, insulation, drywall, lumber, hardware-so because we'd diversified, we had a pretty good selection to

was an important market for us, so, although at 3l I was not too excited

tion-rather. maintenance of real

a boom truck, because shingles represented an important product niche and sheetrock had become a strong natural

outgrowth, along with landscaping blocks. "You've got to provide a little more service," he figured.

By 1992, having tripled his

employee base to 18, he added anoth-

r hne 2010

Four years later, the Depot decree had come to nothing, so Kevin decided to

offer our customers and were not

flank."

Along with the store, he purchased

Building Roducts Digcst

so Kevin decided to wait and see.

A yard in nearby Danville was for

"And you've gotta protect your

lE r

But just then Home Depot

announced plans to move into town,

sale-"a larger town, where it was doing a fair amount of business. It about the further debt, I bought it.

You've gotta expand," he realized.

UPSTATE NEW YORK dealer waited patiently for years to acquire a second site.

in Danville, where he'd been leasing the property-"not ideal. It was dirty and didn't protect the products. Not a good situation," he knew.

er 3,600 sq. ft. onto the 1990 renovation and bought a couple more booms.

On a roll, by the mid-2000s, Kevin began thinking about building a store

dependent on new-home construcestate, remodeling, and agricultural needs."

"Sure, it's more challenging

today," he's honest to admit, "to keep additional product lines up to date and competitive. It's more labor-intensive, but it also better serves the community. I tell people, 'Northern New York State went into recession 20 years ago; you people are just catching up!"

(It was back then that Rochester,a2O-

mile workers' commute away, lost Kodak and Xerox overnight.)

"Compared with metro areas, we don't experience deep downturns. But this time around," he adds, "it's been pretty heavy on us."

Kevin keeps his customer mix at BuildingrPrcductscom

607o retail and 40o/o contractor busi-

ness-"and even that is a blend. because people buy their lumber themselves and then call on a contractor to do the work. We do hold contractor events, and both yards have

separate contractor salesmen who expedite, give quotes, and speak the language. Plus, those contractors like that we itemize each of their jobs separately, not just one big bill.

"We still do accounts manually, not with a POS," Kevin declares. "I

have to have a reason to spend money-such as. to improve service-and I'm just old enough that I don't scream, 'We've got to have

vinced-and, more important-so are

remember why I enjoy this business. lt's very rewarding.

businesses, and once one is lost, there's no capital to bring it back.

And people are beginning to realize that if it's lost, it's gone forever, so

of accomplish-

his fellow townsmen. "lt's important to a small community to have small

they're consciously deciding to spend locally. Indirectly," he points out," they're helping themselves. When people come into the new Danville store and say, 'Gee, thanks for investing in the community,' it makes me

You get a sense

ment when, after 25 years here, they say,

'We're lucky to

have youl' It makes my day."

Carla Waldemar cwaldemar@comcast.net

technologyl' But we do use our com-

puler system to enter Accounts

Receivable and Payable. Now that the [POS] system capabilities have been improved, the prices have dropped and they do a lot more things than

they did at first, like scanning, I'm probably ready," he allows.

"But, physical projects first"-like the brand-new Danville store, filled with old-time eye candy like tonguein-groove wood ceiling and a high 16-

ft. peak, plus a greatly expanded

kitchen and bath showroom. which serves Whalen's customers. too.

"Also, now everything's under cover in the yard, with drive-through facilities. We expanded most lines and added a housewares department; we're still learning that. It's still all evolving, but it's built for future capacity. With more space, we're adding what we hear customers want.

For instance, for the first time, we had a Christmas section. and we learned a lot. One step at a time. We also added Sunday hours, after comments we'd heard from customers.

"We want to fill the needs of the area and keep business local, not send

them to Lowe's 20 miles away." Plus, what this owner calls "other strong

local, well-run, very similar independents" are raising the bar. Together, these dealers have joined a local coop to increase buying clout. Yet, this winter has been particularly challenging because the season's mainstaydrywall work-has dried up: no new

houses. None of Rogers & Ten-

brook's 28 employees have been laid off, however, thanks to participation in a work-share program offered by New York State, which gives everyone four days at regular salary, then a

fifth at reduced wage.

Launching the new store was dis-

tinctly the right move, Kevin is conBuilding-Producb.com

lune 2010

r

Building Prcducts Digest

r

19

By fames Olsen

Auestions lead to sales *,

ll flesrnn sELLERS enn great lisIVlteners. They are also great questioners. Let's talk about some

,, #:rr

-sry:

specific question/sales situations.

ffclttdl

The Introductory Call Many of us talk too much on the

"t ? ":r

w qffiF &{W

1@l\

W

Buyer: "Not great."

Seller: "How long will your cur-

get our answer, so be prepared to ask more than once.)

Seller: "What kind of ship times ile you hearing on2x4?"

:,i{S,

Our introduction time with customers is short (three to five minutes).

If we spend this time talking about ourselves and our company, we will: . Bore the customer. Great products, great service, great value... they've heard it all before. Want to stand out? Ask questions!

. Force ourselves to re-prospect the customer. Because we talked the

whole time, we found out nothing about the customer's specific needs.

We must have specific details to sell. . Lose the opportunity to meet with the customer again. Prospecting can be difficult, but not as difficult as getting a hold of a customer who we have bored to death on our first call.

What we say about ourselves in introductory calls should be brief and informative. Give just enough information to pique the customers' interest and demonstrate that they are talking to the right person. But not more than that. After we make our introduction,

we begin to interview (read qualify) the customer. We know we can help customers; what we don't know is if this particular customer fits oar needs.

Asking questions will: . Qualify the customer. One of our

biggest time-wasters is working for customers who are too small or don't fit our company profile. Sellers who are afraid or unprepared to ask questions waste time on non-customers. . Give us confidence.It will give us a sense of power/control to interview the customer. . Inspire confidence. Qualifying the

customer instead of qualifying our-

D[es r

Seller: "What do you think of the market on2x4?"

Buyer: "About two weeks." (It

customer and their company.

&riHing hodu*

Instead consider:

often takes a couple of questions to

customers talking about themselves and their company. We already know about ourselves and our company;

20 I

Customer: "I'm okay right now."

rent inventory last?"

introductory call. Too many sellers spend the time of first contact with

what we don't know about is our

{

June 2010

selves inspires confidence. Customers

will feel they are meeting our criteria instead of the other way around.

No Free Questions

Questions from customers are buy signs. Whenever a customer asks us a question, we follow up with a question

of our own. We are not information dispensers! After we answer, and sometimes before we answer, we ask a question in return.

Customer: "What's your price on

2xl0?"

Seller (Information Dispenser): "We're $350 on 2x1O;' Customer: "Thanks."

The dispenser then either leaves it there or offers a different product.

Try this:

Customer: "What's your price on 2x10?"

Seller: "We've got a great price on 2x10. How much do you need, and for when?"

The first example is dispensed information, the second leads to sales conversations (information exchange).

Leading with Questions

When someone tells me where to go, I bristle. When someone asks me where I want to go, I gladly tell them.

The same can be said of our customers. We know where we want to take our customers. Questions will get

them to that place more easily than telling them to go there.

Seller: "I've got a great deal on 2x4; the market is racing, etc... ."

Buyer: "Two to three weeks."

Seller: "If the ship times are out two weeks, don't you think we'll need to put some on to get it to you on time?"

Buyer: "I might look at one for

two weeks out."

Bringing customers to the "moment of close" with questions will help ease the friction of the sales process.

The Ttrrn Around The person asking the questions controls the conversation. Struggling salespeople answer, answer, and answer some more. Use the "turn around" to gain control.

Example #1:

Customer: "What are the colors, sizes, ship times?"

Seller: "We have many colors.

Which do you prefer?"

Example #2:

Customer: "What price do you have on 2x4?"

Seller: "We've got great prices. How many do you need?"

Questions are the light

saber of the master seller.

Questions allow us to learn, lead and close.

James Olsen Reality Sales

Training (s03) s44-3s72 james@realitysalestraining.com &ildinghodudsconr

GatorGuard" treated lumber always delivers. Canfor operates two treating plants in Camden and Conwoy, South Carolina.

Both are equipped with new state-of-the-art control systems to ensure consistent quality.

By having control over our fiber resources and lumber treatment, plus delivery by Canfor trucks, we guard the entire process.

FOR MORE TNFORMATION, CALL 1-800-346-8675 0R Vrsrr

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Stock Building Supply, Raleigh, N.C., has agreed to acquire the assets of 8-unit Bison Building Holdings, Houston, Tx., which filed Chapter 1 1 bankruptcy one year ago.

The deal is set to close June 29.

Edward Hines Lumber, Buffalo Grove, ll., has acquired Wille Lumber, Alsip, ll., from Gerry Wille, who will remain as a partner.

Schilling Lumber, st. John, In., acquired Edward Hines Lumber

Co.'s former lumberyard in Mokena, ll.

Discount LBM dealer McGarren Supply, Carlisle, Pa., has purchased the town's shuttered The Lumber Yard from The Wolf Organiza. tion, York, Pa.

Rum River Lumber Co., coon Rapids, Mn., has filed for Chapter 11 bankruptcy protection.

Forked Deer Hardware, Dyersburg, Tn., suffered heavy smoke damage in a May 13 fire.

Barton's Sells 7 to Meek's

Energy's headquarters in Brunswick,

E. C. Barton & Co., Jonesboro, Ar., has sold the assets of seven Barton's

Me.

stores in southwest Missouri to

The sale includes the building sup-

Meek's Lumber, Springfield, Mo. Meek's has taken over the stores in

ply's retail store, kitchen showroom, and lumberyard. The division's 30plus employees will all be retained.

Mount Vernon, Nevada and Shell Knob. When the deal closed May 7,

ABC Supply to Buy Bradco

stores in Carthage, El Dorado Springs,

Kimberling City, and Monett were closed and consolidated with nearby Meek's locations.

ABC Supply Co., Beloit, Wi., has agreed to acquire Bradco Supply Corp., Avenel, N.J., creating a nation-

al distributor of exterior building

Barton's retains locations in

materials with nearly 500 locations

Malden and Kennett, Mo., as well as

and over $4 billion in annual sales.

ABC currently operates more than

10 stores in Arkansas.

Harrigan Restarts Sawmill Encouraged by strong lumber

350 branches in 45 states plus the District of Columbia. Founded in 1966, Bradco has 129 locaitons in 30

prices, Harrigan Lumber Co. restarted

states.

its Monroeville. Al.. sawmill this month-15 months after a shutdown

The deal is expected to close by the end of June.

that left it with a backlog of lumber.

President Patrick Harrigan is operating with a leaner first shift and hopes

Boston Area Hardware Chain Files Chapter 11 Bankruptcy

to add a second shift "when we feel conditions warrant."

Economy Hardware, which has stores in Cambridge, Brookline, and

Boston, Ma., voluntarily filed for

Hammond Adds MaineYard

Chapter I I bankruptcy protection on

Hammond Lumber, Belgrade, Me., has acquired Downeast Energy's 79year-old Downeast Building Supply, which operates adjacent to Downeast

April 21.

Second-generation owner Larry Friedman said the 61-year-old company "ran into some challenging years"

that ultimately prompted the filing.

"We have no intention of winding

down," he said. "I expect to have the stores as they exist now."

Stock Sells Commercial Unit Stock Building Supply has sold its

commercial door and hardware division to five-unit Cook & Boardman Group, Charlotte, N.C., to focus on the residential market.

The division, SBS Commercial Door & Hardware, has 13 locations, including Martin Architectural Products, Cary, N.C.; Hollow Metal Specialists, Sarasota, Fl.; Architectural

Building Supply, Salt Lake City, Ut., and Idaho Falls. Id.. and Precision Door & Hardware, Washington, D.C. Stock retained its fully integrated commercial door and hardware operations in New Mexico and California.

Wholesaler Opens Up to the Community For a Day Rawles-Aden Building Products, a

wholesale distributor based in Petersburg, Fl., celebrated its 50th anniversary with an open-house sale for the general public.

"The sale helped celebrate our 50 years in business and moved old

stock," said owner Jack S. Aden, son

of one of the co-founders. "It was an opportunity to get rid of stuff our dealers didn't want."

He said that all of the sale items were discontinued or overstock inventory. As an example, a local property manager purchased a beige railing system that had been in the warehouse a long time. "He didn't care what color it was," said Aden.

"We're not going to hold a sale

every month, but we might hold another one next year," he said. "Our dealers understand that we're all in the same boat."

Fire Destroys Maine Sawmill

A May I I fire destroyed the

milling operation at Stillwater Lumber, Old Town, Me., but the retail portion of the business was untouched.

Investigators have pinpointed the cause to a generator at the rear of the sawmill building, which was connected to a diesel tank, which also burned.

Tom Bernard, son of owner "Pete"

Bernard, said that the mill building and the equipment it houses are a total

loss. Once the investigation is complete, he said, "then we'll tear it down and rebuild" the sawmill.

r DEALER Brieft Collinsville Do it Best, Collinsville, ll., is being opened this summer by Jim Reisch, David Hemsath, Tom Schulte. and Tom Wehde.

Markesan Do lt Best HardWllO, Markesan, Wi., has remodeled, adding 1,000 sq. ft. of display space.

Additions include a new paint mixing station and UPS shipping center.

Home Depot opened a 102,000-

sq. ft. home center April 29 in Bethesda, Md. (Julie Welsh, mgr.)reportedly the chain's only new store planned for 2010.

Lowens opened new stores April 30 in Claremont, N.H. (Cal Hickman, store mgr.), and Salem, Va. (Joe Tucciarone, mgr.).

Jeffers Millwork, salem, Ma,, has closed after 123 years.

Fourth-generation owner John Jeffers has ioined the custom millwork

team at illoynihan Lumber,

Beverly, Ma., which purchased most of his machinery.

Yard Goes on Summer Hiatus Emerson & Sons Hardware and Lumber Yard, Groveton, N.H., has closed after 68 years, but hopes to reopen by early August.

Owner Jim Emerson liquidated most of his inventory through late April, then closed the doors for an estimated 100 days-about the time it

will take to process his application for a business development grant.

"There's no sense in being open because there's not much to sell," he

said. "So, hopefully somewhere around the first of August, we'll reopen with bigger and better things.

We'll reorganize-starting from scratch."

Ring's End Lumber added a paint & design center in Norwalk, Ct.

Arrow Ace Hardware. St. Peter, Mn., expects a mid-July opening for its 11th location, an 11,000-sq. ft. unit in Chaska, Mn.

Waterbury True Value, water-

o Montreal

bury, Vt., held a grand reopening May 14 to celebrate an extensive remodel.

Palos Ace Hardw?r€. Patos Heights, ll,, is eyeing a downtown site for a possible relocation.

Racks Racks Systems

Habitat for Humanity opened a 10,000-sq. tt. ReStore-discount LBM outlet April 8 in Findlay, Oh., and held a May 15 grand opening for a new ReStore in Bond Hill, 0h.

n'8" Electric & Hardware.

*'--.

Conffi Panbh Sbp|ebn at fll(f3s&ll$z ert 210 I rrw.Sunbd8aela.com 255.1nffn Trq AlSwrda, GA S0ff

h@SunbeilRacks.can

Bronx, N.Y., will rebuild following an April2S blaze.

Mill Creek Lumber, Tutsa, ok., is opening a 16,000-sq. tt. Mill Creek

Flooring Center in wichita, Ks.the first of three coming to the area.

New Store Bullish on Maine

Three Rivers Hardware opened in late April, in a 12,000-sq. ft. historic building in Milo, Me. The store replaces the former Milo True Value, which was destroyed by an arson fire in 2008, The Do it Best-affiliated store created four jobs in a region plagued by high unemployment and stocks Maine products, such as homemade jams, syrups and wood pellets.

Connecticut Hardware Store Closes

Whalley Hardware & Supply, reportedly the last small hardware store in New Haven, Ct., sold its inventory and closed April 30.

"We've been doing this for 20 years and have decided there are other things we want to pursue," said Shelia O'Neil, who co-owned the store with Steve Yee.

Royal Mouldings Enjoys Good Times Since the beginning of the year, Royal Mouldings has hired 15 new employees at its plant in Bristol, Tn. "And we're still hiring," said new plant manager, Mark Leszczynski. "We definitely see growth and expansion in this facility over the next few years."

The plant in Bristol, plus one in Marion, Va., manufactures synthetic shutter components, window components, and exterior trim mouldings.

Art Ramey, business development director, said demand has increased for these products as aging baby-boomers become less interested in natural materials that can rot and need maintenance. He also believes that the slow housing market has helped his company, because more people are remodeling their homes rather than buying new ones.

W.D. Cowls, North Amherst, Me., shuttered its planing mill, three months after idling its sawmill. The firm still operates

Cowls Building Supply and manages timberlands.

Georgia-Pacific's former plywood plant in Gaylord, Mi., is being eyed by developers for conversion to an ecoindushial park fealuring a biomass power plant, lumberyard, milland wood pellet plant.

Musser Lumber Sales, Rural Retreat, Va., suffered a May 8 fire in a storage facility.

Biewer Lumber is expanding its Lansing, Mi., DC to increase inventory and assortmentby 400/0.

Black Snake Lumber, Roan Mountain, Tn,, suffered at least $50,000 in damages in an April 30 fire, possibly sparked by an electrical short. Owner Stanley Largent said his 30-year-old sawmill was uninsured.

SRS Acquisition Corp., McKinney, Tx., has acquired roofing distributor H&S Building Material, Houston.

H&S will now operate under the Southem Shingles name, with Grady Ashleyas branch mgr.

Roofing Supply Group, Dallas, Tx., has acquired the assets of tl'ortn'ivbst Roofing Supply, including Hq. in Oklahoma City, 0k., and satellite office in Lawton, 0k. Branch mgr. Rick Misurac remains in charge of the operation,

Get ready for a whole new approach to dealing with edge swell: pointSlX" from Ainsworth, an engineered

subfloor solution designed to accommodate whatever

wet stuff the weather serves up. lt does so thanks to a patented tapered-edge technology that actually offsets the effects of prolonged moisture exposure.

The result: floors that go down flat and stay that way-no sanding required.

PowtSIX rAKEs ,Ts NAME FROM RESEARCH RESULTS IND//CAT//NG A M'NTMIIM .6MM TAPER DEPTH TO BE MOST EFFECTTVE TN REDUCING EDGE

'WELL.

Fire Strikes West Virginia Mill

ABC Supply Co. opened a new store in Benwood, W.V. (Gary Laurie, branch mgr.), and relocated one of its Fort Lauderdale, Fl., branches to a larger facility in Pompano Beach, Fl. Do lt Best Home Center, Providence, Ky is opening a kitchen and bath showroom, Cabinets By Design 2, this month in Hanson, Ky.

Collinwood Shale Brick & Supply Co, cleveland, Oh., with $3 million in debt, has been forced into receivership by its creditors.

Closed were Horning Builders Supply yards in Kent,

Garrettsville and Middlefield, 0h plus Collinwood Concrete, Huqo Sand & Gravel. and Smith &

Cowan Co'at a Supply concrete facilities.

True Value Hardware, Litchfield, Ct., hetd a May 15 grand re-opening to celebrate its recent remodel.

Ace Hardw?I0, Cherry Hill, N.J., has reopeneo, one year after a devastating fire.

Cave Spring Hardware, Cave Spring, Ga., has been opened by Scott Kinney, owner of Morgan Do lt Best Hardware, Rockmart, Ga.

Ace HardwSr€, Duluth, Mn., is closing after 66 years, with the retirment of Mark Jeronimus. owner since 1985.

A 1\4a1 .l lilc in l chippcr builcling at Cloastal Luntber's mill cornplcx in Drrilcr'. W.V.. has lrccn nrlccl accidcntal. lnvcstigatols trlcccl thc li l-50.(X)0 blazc to a sprLrk front overheated nracl'rincry in lltc arca ol'thc clust [rlowcr.

Stores Robbed of Firearms Policc have alrcstcd six susltccts lirr stcalinc suns ll'ont buildin-g rnatclial stores in [-ouisiana rrntl Iiloridl.

Four rnen and a l6-vcar-old wcrc irrrcstc(l on btrrglurr artcl gun l"rossession chargcs in contrcction w ith thc April l7

tlrcli o1' thrcc assault rifles front St. Llnch'1' I-urrrbcr (b..

Opclousas,l,a.

'I'hc lilllowing r,veek. autholities arrestccl an |8-r,cur'-olcl lirr ullctcclly hclpinu to steal 25 to 30 handgLrns l.nrnr Acc Ilaltlwalc, Lithia. Fl. Thc \\'cllpolts u'ere thcn usccl to t'ob ir

ncarbv conve nicrrcc strtrc ancl shoot tu'o clclks.

About I a.rr. N'Ilr 7. thieves rammed a pick-up truck into thc storc. thcn lrrokc into a -llass clisplay case to rcach

thc guns. "Wc udtlctl ir sccuritr, alarnt system and investcd in thcsc nlclul (l()ors. thinking tl'rut rvoLrld deter sontc sort of break in." saicl ou ncl Klthv Atchison. "l'm.ir-rst sct thankful thut it didn't hupltcrt u ltilc u'c wcrc o1.lcn."

Adhesive Producer Consolidates

Roral .{clhcsircs & Scalunts llrs cornplctccl consolidation ol'its epoxl'and urcthlnc lclhcsivc procluction at its neri.'11,' expanclcd nrunul'uctulirrg uncl r-cscalch ccntcr in South Bend. In. Thc Stl.3-millic'rn cxpansion inclr.rrictl llrc rrtltlition ol un

8.300-sq. ft. nanufacturins arcu.5.l00 sc1 . lt. prorluct clcve loprnent lab, and 22.500-sc1. 1i. u'alchor-rsc.

pointSlX Flooring {turquoise edge) to deliver tolid When cotts count, and Flooring (purple edge) lor prcjects that demand the "best ol the best."

t

Bostwick-Braun, Toledo, 0h., has acquired fellow Pro Group wholesaler Southern Hardware, west Helena,

{

Ar. Tom Miller remains presidenUc.o.o. of Southern Hardware, which becomes a wholly-owned subsidiary of Bostwick-Braun.

\

a service center in Saginaw, Mi.

Tri-State Forest Products, Springfield, oh., opened

1

Boston Cedar, Holbrook, Ma., was named 2009 Distributor of the Year by Typar manufacturer Fiberweb Inc., oto Hickory, Tn. TURKISH BUYERS toured John M. Wooley Lumber, Indianapolis, In., on May 6. Hosts were Bruce Sweet, lumber sales mgr. at Wooley (Sth from /efi), owner Jeff Wooley (7th from left), and Joseph Kelsay, state director of agriculture (9th from left).

Indiana Sawmills Host Turks' Tour On May 6, three hardwood companies in Indiana played host to a delegation of log, lumber and veneer buyers from Turkey.

"It was a pleasure to showcase some of our Indiana hardwood companies," said Joe Kelsay, state director of agriculture. "Indiana hardwoods offer tremendous opportunity for our economy."

Host companies were Pike Lumber, Akron; Indiana Veneers Corp., Indianapolis, and John M. Wooley Lumber

Co., Indianapolis .

Last year, a group from Indiana visited the Intermob Furniture Fair in Istanbul, Turkey, and came away with 35 trade leads for lumber and veneer manufacturers in Indiana.

Weekes Forest Products, St, Paul, Mn., now dishibutes ilevel EWP in Michigan.

BlueLinx Corp. is exclusive dishibutor of AERT-manufactured ChoiceDek decking and accessories to Lowe's stores throughout North America.

F.P. Supply Co. distribution centers in Indianapolis, In,, and Columbus, Oh., are now supplying Azer products to Indiana, No. Kentucky, and Cincinnati, Oh., markets.

Arch Wood Protection's Wolmanized outdoor wood has been listed as a Green Approved product by the NAHB Research Center.

Osmose's Advance Guard and Hi-Bor boarate preservatives have been awarded GreenGuard Children & Schools Certifi cation from the GreenGuard Environmental Institute.

FORECAST:

PEACE OF MIND. I

The tapered-edge treatment on pointSlX" Flooring is small,

t+- but the difference it makes in dealing with edge swell is , huge. What's more, Ainsworth offers unprecedented H delamination guarantees, warranting pointSlX Flooring :, for z5years and pointSlX Durastrand Flooring... for life.

Leann MoRE AND DowNLoAD YOUR FREE WHITE PAPER BY VTSTT'NG

wtnnil.p oi ntsixfl o o ri n g. co m

Fl0nEsl Pn(N)usmt

srEcul sEcTtox

Southern sawmills restart as profitabitity jumps 'pnoseecrs FoR sAwMrLL profitability have increased

sig-

I nificantly in 2010, leading curtailed and closed sawmills in the South to reopen, according to Forest2Market.

In recent months, two Arkansas mills-JP Price Lumber, Monticello, and Victory Lumber, Camden-have started accepting logs. Other mills have added shifts to keep up with orders.

Forest2Market's lumber price database, Mill2Market, shows southern yellow pine prices have risen 25Vo from an average of $247 per thousand bd. ft. (MBF) in 4th quarter 2009 to $308/MBF in lst quarter 2010. The price that mills receive for their residuals-the sawdust and shavings created as a by-product of the lumber milling process-also increased, by 37o qtarter over quarter.

"While we've seen a 28Vo increase in revenue at the mill, input prices have been rising much more slowly," said Forest2Market's Daniel Stuber.

Sawtimber prices, which make up approximately 75Vo of a mill's operating costs, have increased nearly $2 per ton from 4th quarter 2009 to lst quarter 2010. Though this is an increase of just 5Vo,the total impact on a mill is higherrepresenting an increase of roughly 7.S7o-because sawtimber costs are such a high percentage of overall costs.

"When you compare a total increase in revenue of 28Vo

next to an increase of 7 .5Vo in raw material costs, the position of sawmills in the market looks significantly better than it did last quarter," said Stuber. "Assuming manufacturing costs remain the same (and increased production generally leads to a decrease in per unit costs), profitability has improved by more than 20Vo this quarter. And while this increase sounds considerable. we have to remember that mills were pretty much running at breakeven levels (or at slight losses) in the 4th quarter of 2009."

RAY WHITE LUMBEH COMPANY Sparkman, Arkansas

Phone: (870) 226-6850 . (870) 678-2277 . Fax: (870) 678-2522 The White Family - Serving the Lumber lndustry for Four Generations

High Quality Arkansas Southern Yellow Pine Boards, Pattern Stock and 5/4 Square Edge, Flooring, Beaded Geiling, f05, | 16, 7171 1 lg, 122, l3l, l39, 514x12 Nosing.

2E r

BuiHing hoduds Digest

r Jurr 2010

BttMittg.Roductsom

;{

.$

{s

\our custotners

are startittg to rroli

ntaterials *rurift'r',!," olher deckinu ^'u every color excePf one;

v\rtua\ly

--t

, , rl\:

As alternative decking oplions come and 00, 0ne thinU is clear: there is no subslitule for real, pressure-lreated wood,

Pressure'treated wood has a lower environmental impacl lhan composites or plastic, lt's safe, strong, durable, long-lasting and delivers a greater overall value, Simply pul, nothin0 replaces the nalural heauty ol real wood,

fieal u;nod,The natural choics tor dccks,

*LIilK, IMA$iNT, SILL, LOU un 1o realoutdoorliving.com to vi*w educatrional videos and tn disnuver cvell mrlre rea$orls why real vvood is the numher ont chtii*s {*r h*sncnwnerr and iirrfessiunal irrrildei's, Make rt y*urs, f**,

Battle out of the recession by usin$ free resources to seII more southern pine floor foundation systems. A home built on a raised wood floor uses a third more lumber in the framing package-good news for lumber dealers. This construction technique also provides the homeowner with a long

list of benefits impacting comfort, insurance costs, and protection from

flooding.

Lumber dealers in Houston, Tx., and Charlotte, N.C., may be seeing more interest in raised wood foundations among consumers, thanks to local promotions being sponsored by Raised Floor Living, a promotional

activity of SPC and APA. Through early June, a series of six episodes were being broadcast weekly

on KHOU-TY's Great Day Houston explaining the many features and benPLENTIFUL RESOURCES, ranging from printed brochures to online downloads and product locator, are available to helo dealers sell more southern oine.

pnooucens oF sourHERN ptNE lum-

Dealers can benefit from the

ber continue to be hopeful that a turnaround in construction activity is

wealth of product information and other resources available from SFPA. Helpful printed guides and an extensive online presence that includes a handy product locator are just two

I

nearing. Faint hints of building in scattered markets are suggesting the next 18 months might be the final lap in a crippling recession for the wood products industry.

Meanwhile, the Southern Forest Products Association is moving ahead with its marketing program promoting

the advantages of using our only renewable, sustainable building material both indoors and outdoors. The inherent strength, treatability and beauty of southern pine make it the ideal choice for a wide range of applications.

30 r

Building hoduds Diged

r lune 2010

ways that SFPA provides sales support.

Promotions Insoire Southern Pine Use The Southern Pine Council is a promotional program sponsored by SFPA members. The council undertakes a variety of activities to boost

efits of this proven construction system. Debra Duncan, host of Great Day Houston, interviewed Raised Floor Living's engineer and architect at raised floor homes in the Heights

and Bellaire neighborhoods of Houston. Locations for the series included homes by Jeffrey Harrington Homes and LACON Homes Houston.

Following an introductory segment, interview topics covered cost and maintenance, resisting floods, making

the home hurricane-resistant, plus improvements to the homeowners' Iandscaping and lifestyle.

In the Charlotte market, a comparable series of episodes was broadcast weekly on WBTV's 5 p.m. newscast.

Host Lynn White interviewed Raised Floor Living representatives at raised

demand for its members' products.

floor home locations in Charlotte's

In recent years, SPC promotions have been concentrated on raised

Conservatory subdivision. Brian Hall of Simonini Builders provided locaBuildingPodudscom

of the home. a dcck is thc ic'leal plar alca lbr chilclren or it can become an oUttlrrilr' ]ir ing r,r,,rrr li)t cntertllining.

tions lirr this procluction

"lt's realll'nothing ncw. Homes

Itavc bccn built on a raiscrl wood floor sincc Colonial times." explains Cathr Kaakc. a civil engineer ancl ccrtifiecl flooclplain nranager ri ith Raisecl Floor

Southcrn pine raclius cclgc clcckin-u is thc ccononrical matcr'ial of choice tbr

surlacc clccking. Pressrr rc treatecl fl'anring materials firr a honrc's porch ancl clcck. rcaclilv ar ailablc in a ri icle

Living. "A honre propcrlr built on a raisccl r,r'oocl floor is ideal lirr 1'loodpronc alcirs ancl can hanclle tl-rc n-rost challcnging soil conditions."

irncl dccav.

Raised flool builcling prof-essionuls can promote thcil scrliccs throLrgh a Protcssional Locltor at the cleclicatccl rr cbsitc. u u u .raisedfloorlit in-l.cotn.

All listin-es arc 1'rcc. Architects.

rangc ol' sizes ancl gradcs. pror ide

clcsiqncrs and contractt)rs cln .join the listings. organizccl by statc-. so that potcntial clients can elsilr' fincl u pro-

long tclnr plotcction fronr tcrr.n ites

I'cssionul with raised l'loor l'rLrilcling

E.uelt :t'r..:rlent ol'thc :crie\ t' ne()ur'aged viewcls to cnter to riin thc scr-

vices of a l<lcal clesigner to crcirtc their or,vn clreanr horne featLrrine a raised floor tirLrnrlation. Hr.rndrccls ol'

!

F.f .i{ .t

l\r's \d. ,

r ieriers thloughoLrt the Houston ancl

Charlotte mctro arcas enterecl the "Dc-sign Your Drcanr Home" pronro

q-

tion online.

Psre$aes & Declss B&slst

";f-

Treat*d Lurnher $a&ss

r,

Thc- clesi-en of a rlisccl lloor home incIucles extencled outcloor Iiving

arcas r," ith porches ancl clecks. This

inhcrcnt dcsign f-eature is a clealer's prime opportunity to incrcasc sales of pressufc-tfcated lumbcr in acldition to the stanclarcl framin-q packagc.

Thc porch is an Arnericun architectural classic ancl treatecl southern pine RAISED FLOORS (above) are a primary target market for southern pine and often transiate into sales of oorches ar^d decks ppposite page).

porch l'looring provides an aftractive. durablc u'alking surface. At the le ar

PO Box 926, 1033 Hornady Dr., Monroeville. AL 361til

L

Patrick Harrigan - President pharri gan a harriganl umber.com Gary Rice - Sales Manager gricer'ri harriganlumber.c-orn

LUMBER COMPANY. INC.

32 r

Building Products Digest

r June 2010

wrvu'.har.ri ganlumber. c orrr

Building- Products. com

Bringing the beautl'' of southern pine indoors provides a notablc upgradc.

From floor to ceiling. southern pine's clistinctirc -srain and rich golden color give specialty' pattern itcms iin attrac tivc linc for dealers to make some value-added sales.

A superior choice for intclior floorin_e. Southern Pine is highli' resistant to normal wcar and cnhanccs

any room. For optirnunr appcarance.

the grade of C&Btr. proviclcs an excellent llooring surfacc. 1-o comple-

ment a rustic d6cor or to stav on ir

r..i.ll:j:'l:'-;:

budget, dealers can rccorlmcncl using

No. 2 grade f'looring. As a -scncral rulc. flat-grain flooring is rnorc riidcexpcricncc. This sitc. alons with www.raisecifloorl ivingpro.conr. oflers

complete infornration for bLrildin.g prol-essionals and consurr.rcrs wanting

to incorporate this tirunclation f'eature in their new honrc. Hclpful publications ilrc also availablc as free PDF

{ir,...,........

,.

&t*

.r4

downloads.

New for tleck Kuilders Professional deck builders and scrious do-it-yourself'ers can novu' find thc kcy information needed to build sa1c. clurable real wood decks on \\'\\'\\'.prowooddecks.com, a new web-

-%s*

%

site recently launched by SFPA. "There's a lot of information and misinfbrmation out there about the pros and cons of usin_g real woocl versLls composites. It's timc to tcll pcoplc whv wood remains thc bcst rnatcrial

.n*"7

available." said Richarcl Kleiner, director of treatecl marke ts.

The sitc cxplains uh1' rcal u,ood is the pref'erred rnatcrial. ol'lcline spcci

fication tips f'ol prcssLr rc trcatccl builcling proccss is thoroughly'

Eldefl,;';)

explirin.'d in rrirre ser'tioflr. r'o\cIinq cvcrything l'rorn thc deck-framin-s

Preserving &

southern pine clecking. The rleck-

Wood;-E/

plan to l'inishing. r'naintcnance and inr: producl selcetion. rnoi\ture conLer'ns. l'inishing und maintcnlncc.

Throughout the site are links to thc Amcrican Wood Council's Design lor

1 RrsrARcH

MANSURA, LA

irtspcetiort. A \cplr rirte \e!tion i\

clcvotccl to buildin-e a porch. addrcss-

: NAHB

1-800-467-8018

\x

: .-' :..i l.i !..; il. i.

*

!:.

APPROVED I

Codc Atceptanc'e: Pre.scriptirc

Rc.sidarttittl Wood Dec'k ConstrLttliotr Guicle.

$llllltiil

Remodelers CaX* fslv Southern Fine Fatterns With scant homebuilding activity. renodelers stal in busincss r,, ith roorn additions ancl honrc mukcovcrs.

Building-Produds.com

scs EPP 0r5l I scs EPP 016ee

The lvlicroPro Treated Wood Process is cedfed under SCS s Environmenlally Preferable Pfoduct (EPP) program based on Life-Cycie Assessment 6..,,..

.: "

.4${l*'

ru;ffi June 2010

r

Building Producb Digest

r 33

lar panclinu pattcfns include lx6 ancl

lx8 V-gfoovc nraterial that is also availablc with a ccntcr V in the prolilc. Sl.'PA's pLrblication . .\orrtlterrt Pirtc Ptrlttrtrl; (11104). is an illLrstratccl inclcx to thc prol.rc|tics ancl lcutLrrcs of thcsc arrcl other clccorativc finish matcrials. incIucling crtcr.ior sirling pattcrns. lnstallation guidclincs ilnil

linishing tips arc also I istcrl.

Stclrc Sealer Resourecs Just as buildcrs ncctl tools to huilrl, -l-hc clcalers neecl tools to scll lurnbcr.

Southcrn Pine Council hils thc tools

clealers neecl to scll lnorc ol' America's most vcrsatile builrlitrg nratefial.

[:rcrlthing a dealer ncccls to scll soLrthcrn pine lurnber is availablc onlinc rs a PDF clownload. One visit to \\ \\ \\.southcrnpine.corl fincls thc alts\\'cfs.

SEVERAL RESOUBCES including SFPA's definitive guide to southern pine floor ng, are now ava able on y as PDF downloads.

ly arailable than vertical-glain nratcli-

rlcnronstnrting thc stcp-b1 -step instal-

al. With Iirnitcd availability. prcl'in

lution unrl linishing ol'a tvpical resi-

ishccl 1'looring expedites installation luncl is nranuthctured in sevcral u iclths

cicntrll southcrn pinc floor. The l6nrinLltc l)rogfiur illso coVcrs tools and tltitlr'l iill\ r'e(llt i I \'il. Il tt: tturi ttlcnlrnee

luncl finishes.

SFPA's illustrated publication ..1

()ttidc lo,Southerrt Pine Floorirtg

(#705. lvailablc only as a PDF dori'nloacl at www.sur,rthclnpine.cont) is a clcalcr''s clcl-initir.e nlanual lbr sclecting. instllIing. f inishing uncl ntaiutain-

ing soutlrcln pinc lloorinl. Thcrc is also a DVD lvaillble l't.ont SFPA. sttitlrhl.' lirr strle. lcirt)t lt'ililliltu Ll\e\.

34 r

Building Products Digest

I

June 2010

tips. On lhc surrc DVI) is u l3-rninutc contPattiott l)rosrunr clctaiIing the instalIation ol' prcssr.rr-c-trcutecl southeln pinc porch I'looring.

Southcrn pinc cklublc-bcarlccl ccil-

ing nratcrial is a populul clroicc lirr interior ceiling anrl wainscoting uppli cations. It is typically availablc in u nominal lx4 pattcrn. Thc nrost 1'ro1.ru

[)rintcrl co1-rics urc casy to conre bt . too. An cxlcnsivc collcction of helpful guirlcs lirr sclcclinq lncl using southcrn pinc nra{cr-ills is containc-rl on olte

hanily ('D

SI)("s /.rll1tcr Librttr.t'

(#130). This libraly' ol' PD[;s inclurles gLriclcs to soutlrcln pinc sylrn tablcs. clcsign i'ulucs. uncl graclc tlcscr-ilttions.

Illustratcd gLrirlcs to sclccting spcciul

ty pattefns. l'lotlring instullution. lnd nlrlintcnancc alc hcrc. too. along u itlt cornplete inlirrnration i.rboLrt prcssrrrctfeiitcd lr.rnrbcr.

"Kceping a CD hancll irt tltc sulcs L()r-lrlleI i: lr delrlcr"s ke\ t() ilrt\ucIiil! nrost anY qnesti0n a custolrcr call

throu at them." notcs Richalcl Klcincr. SFPA's directol ol' trcatccl nurrkets.

Ns,, lirr 20 10 is all updatcd cdition

Building-Produds.com

of Pressure-Treated Southern Pine (#300), detailing the latest facts regarding specification, selection and

application of treated wood. This new edition guides the way for building professionals as new waterborne preservatives continue to enter the market. Other sections are devoted to expanded information to assist in use of pressure treated engineered wood

for suppliers are sure to follow. Local

pine items they sell, as well as to promote their locations and contact infor-

lumber dealers, wholesalers and distributors that stock southern pine materials can benefit from a free online listing in the Southern Pine Council's Product Locator at www.

mation," explains SFPA's Russell Richardson, director of industrial markets. "The locator functions as a great resource for both suppliers and their customers. It's a no-brainer for any dealer selling southern pine to take a few minutes and create their

southernpine.com/joinlocator.shtml.

"The Product Locator is a dealer's best opportunity to list the southern

products and marine lumber. A new

page devoted to termite-resistant framing explains the features of "whole-house" treated framing for

Quotity Southern Yellow Pine

optimum protection in locations prone to termite attack.

Also new this year is the 2010 edi-

A History of Quolity & Cutting Edge Technolo gy

tion of Maximum Spans for Joists & Rafters (#2O2),36 pages of span tables covering virtually every structural application of dimension lumber.

Span comparisons by species are listed along with reference design values.

For the first time, five joist and rafter examples are included to demonstrate use of the tables. For a reference on the job site, SPC offers a handy pocket span card (#204) listing four of the

- Dimensional Lumber - MSR Lumber - Decking - Studs - Fence Posts

most popular tables for joists and

- APPearance Grade Boards

rafters.

- Poles & Pilings

SPC's entire lumber library is sup-

ported by the Wood Products Help Desk, where dealers can find answers to customers' southern pine questions.

A call to (253) 620-7400 or email to help@southernpine.com may supply the answers that seal the order.

For more info, contact our sales team

850-269-2056

SP Customers Are on the Lookout for Dealers

Or look us up on the webl

While contractors and handy do-ityourselfers are learning all about building with southern pine, searches

www.rex-lumber.com

lurc2010 I

Buildinghodudsom

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BuiHing Produ6 Digest

r 35

free online listing," according to Russell.

Online Education

vides those needed credits, allowing builders and remodelers to earn cred-

plete. Upon completion, participants

its at their convenience, 24 hours a

earn one hour of continuing education credit and can print out a certificate of

day.

completion. To get started, visit

In many states, dealers know their

Currently, three classes are

professional customers must earn continuing education credits on an annual basis to retain their licenses. SFPA offers an online e-Classroom that pro-

offered: Design, Specify, Build; Pressure Treated Southern Pine, and

Interior & Specialty Applications.

Each unit takes about an hour to com-

www.southernpine.com/eclassroom.

America's Ori{inal Green Building Mateaial Once Captain John Smith landed at

Jamestown in 1607, he worked to

establish America's first sawmill.

McShan Lumber Comp

^ny,

Inc.

Sfle can't bu,v an ad big enough to describe our 103 year history of making lumber

Abundant, renewable southern pine forests have been serving the country's building needs ever since.

Dealers can deliver the basic facts about the benefits of using wood and its contributions to the Earth's environment by using a new fact sheet available from the Southern Forest Products Association. The facts of wood building materials as a sustainable, renewable resource are clearly presented.

This sheet provides space for a dealer to add their own company imprint, too. A free PDF download is available in the publications section at www.southernpine.com.

So visit our websitc

www.mcshanlumber.com to find out about us ancl our Qualin Southern Pine products Chcck out our Virtual Pack Inspcctions (\"I$ on our products pagcl SFI and PEFC Chain of Custod-v Ccrtificd Southcrn Pinc Lumbcr I{anufacrurhg (]ualiw Southern Pinc Products Fr<>mOur Srclaimblt Southern Forcst Sincc 1907

t\{cShan, Alabama 800.882.371 2 205.37 5.627 7 fax 27 7 3

mcshan@mcshanlumbet,com

36 r

BuiHing Roducb Digest

I

lune Z)10

- Complete information about

Southern Pine Council programs and pro-

motions can be accessed online at www.southernpine.com.

Publications can be downloaded or quantities ordered from the site. Requests

can also be emailed to info@ southernpine.com.

With an associate membership in SFPA, dealers can get involved with asso-

ciation activities and network with industry leaders. Visit www.sfpa.org for the details and to review a copy of SFPA's 2009 Annual Report summariTing recent accomplishments.

&riHirq-Produrtsom

fficlipw Eclipse* Energy Guard is an innovative wall sheathing ,, s,ystem that integrates the proven energy efficiency I of Eclipse* Radiant Barrier Panels with,the

benefits of diffusin3 vapor and air in a single AllRoyOMartin panel products are APA rated and are available FSC certified.

.:,,.,';

;

\

SOUTHERN FoNESTPRODUCTS

SPDCIIL SECTION

Wood videos educate dealers and their customers 'pnassune TREATED wooo has I remained the No. I decking product in the country for decades. The Real Outdoor Living (ROL) program, managed by the Southeastern Lumber Manufacturers Association, adheres to

the goal of continuing the decking dominance of wood through a strategic marketing campaign aimed at homeowners, retailers and dealers.

A key element of the program is the retail outreach arm, designed to inform retailer and dealer employees

and educate their customers.

Coordinated with both big-box retailers and independent dealers, program elements include sell sheets, informational pocket guides, in-store signage, and education videos. Each piece carries key messages to educate about the

benefits of choosing, using and maintaining wood for outdoor projects.

chance to partner in the wood education video production. Representatives

"Wood education videos were

from the Western Red Cedar Lumber Association and Mendocino Forest

something we discussed in retailer meetings, and it seemed like a strong, targeted way to reach multiple audiences with our messages," says Debbie Burns, president of SLMA. "The depth of information that can be covered in a short video, combined with the ability to augment with impactful graphics, resulted in an eyecatching video filled with key infor-

Products were quick to jump on board.

Videos for Dealers Based on the success of the initial

wood education videos, members requested a version be created to

mation."

reach out to independent LBM dealers.

Shot and edited in January 2010, this series of three videos focuses on

Strategic Partnerships

the unique needs and opportunities available to independent lumber deal-

strengthen the pro-wood message, the ROL team approached two other wood species groups and offered them the

ers and their customers.

All three independent lumber dealer wood education videos can be viewed at www.realoutdoorliving.com.

Realizing the opportunity to

PHOTO SHOOT lor the Real Outdoor Living program.

!18 I

&rilding Roducts Digest

r June 2010

fuilding-Produciscom

"The opportunity to enhance our wood message by bringing in other species was just perfect," says Burns.

Brealcing It Down Topics to be addressed within the wood education videos came directly from recent research. Through a series of focus groups, key misunderstandings and misconceptions were uncovered within all key audiences (consumer, contractors, retailers, dealers).

Based on the issues that came to light again and again, a script outline was developed to include key messages to address all concerns.

The script took main messages that

translated between all three species and placed them front-and-center, with these sections opening and closing the

videos. From there. species-generic sections were created, giving each wood a chance to share its specific information on use, handling, maintenance and life cycle assessment.

Brad Staggs. home improvement

show host on HGTV. DIY. and HGTVPTo and a licensed contractor, has been part of the ROL team for six years, serving as consumer spokesper-

son in news releases, radio media tours, and satellite media tours. A long-time fan of wood with a deep

understanding of the product, Brad

cate our key audiences while also cre-

was a natural fit to narrate the series of wood education videos.

Metro Atlanta was chosen as a central shooting point, with specific loca-

ating an opportunity to spread the word about wood across many additional audiences. You'll see more projects from Real Outdoor Living along

tions including a beautiful backyard deck and a retail location. The shoot took place in August 2009 with representatives from all three associations

these lines in the coming year, all with

in attendance.

"Part of the mandate behind the Real Outdoor Living program is to reach out to all major retailers

the goal of getting the right information out to the right people at the right time."

Completed by early October 2009,

the videos can now be found at www.realoutdoorliving.com.

equally," adds Burns. "This was a real chance for us to edu-

How to Sell Ileated Wood With the videos taking on some of the aspects of working with pressure treated wood, the ROL team decided to enhance the effect with the creation of a pressure treated wood sell sheet.

Available as a free PDF download at www.realoutdoorliving.com,

siJHtr"*Ti&*il$iil**

ffi*:i'ff1*{x*Rffin' {'(cos

ffi, **ffi5ffiTJ:il"il,itr'

i::: ilfLHfr :iIi:liifr$ff'f IH#'

r.oioit4r er0!tritrdlndEnrN

ff#

un'o"ut*oq

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**i**Ponffi$U1ffiffiil*'*1* X#' ;;;* HI,T;ff H:x'#5'i1*"'ffi:;

the sell sheet breaks down the main selling points of the product, focusing on common myths countered by the facts.

SUSTAI ll storls os o seedling in our nursery, ond reoches ils full

potenfiol in our foresls.

Eorning Choin of Custody certificotion lhrough Susloinoble Forestry Inilioiive (SFl) in 2009, the Soulhern Yellow Pine wood products - dimension lumber, timbers, boords, ond pottern slock - produced by Weslervelt Lumber bring superior quolily lo the cuslomer, ond integrity to our orgonizotion's long-slonding environmenlol commilmenl.

Visil weslervelllumber.com for odditionol informolion.

WgSTBRVELT LUMBER

Q#,i#,u* c.adJol]ou.

t;etlrw@'

(800) 633*5963 . Moundvillc, Alabanra

Buildiry-Produdsom

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lune2010 r

BuiHiry Plodu<bDigcst

-t_ --' ---

- -r---'----

r 39 --T----r--r

SOUTHERN FORSST PRODUCTS STECIAL SECTION

Real Outdoor liuin€

A bird's-eye view of a successful wood marketing pro$ram Wood Partnerships Increase Strength

of Outreach videos and continued into hade show media events: the successful oartner-

ship between SLMA's Real Outdoor Living Program, the Western Red Cedar Lumber Association marketing

program, and Mendocino Forest Products, Windsor, Ca., has made great strides in educating key audiences about the benefits of choosing wood over alternative oroducts.

"We're stronger together than we are apart," says Debbie Burns, president of SLMA. "SLMA continues to represent the interests of southern pine producers in the Southeast-this remains our primary goal. With the increased attention brought to the product via the Real Outdoor Living program, we realized that the three main decking species in the U.S.pressure heated wood, cedar and redwood-all have the same end goal: to sell more wood for decking."

Representatives from the three species first met by phone in late-summer 2009. Continued communication led to the development of shared key messages, as seen throughout both

sets of wood education videos oroduced by the group.

An educational media event held at the 2010 lnternational Builders' Show built on their success, carrying key wood messages even deeper into the industry.

Plans are in the works for additional

shared activities within the comino year.

&riHing hoducts Digest

V Y the buildins material of choice in various buildi-ng applications for decades.

It started with wood education

40 r

f f,/oon HAS HELD rHs No. I spot as

r June 2010

Among these is the outdoor decking/project market, in which pressure treated wood has retained the lion's share over the years. As the industry has fluctuated, several wood associations have launched and maintained solid, successful wood marketing programs for their species.

Recognizing the need for a strategic, consistent consumer promotion for southern pine, the Southeastern Lumber Manufacturers Association launched SPAN (the Southern Pine Awareness Network) in 2005. With the goal of educating consumers as to

the merits of choosing southern pine for all indoor and outdoor projects, the SPAN program found early success through a comprehensive program consisting of targeted advertising and significant earned media.

In 2008 the Real Outdoor Living (ROL) campaign was launched, with

the goal of educating consumers, retailers and detailers about the strengths of pressure treated wood.

With a winning combination of targeted advertising, key sponsorships, public relations, retail outreach, and marketing, the ROL program is off to a strong start.

Program Elements

"With several key audiences in front of us, it was very important to target and streamline all of our activities from day one in order to maximize

opportunities and return on investment," says SLMA president Debbie Burns. "Before we committed to any

project sponsorship, any product donation, or any program, we asked ourselves if this choice would help us sell more pressure treated lumber. If it did-

n't pass the test, we passed on it."

Five years of solid success within the SPAN program meant a short learning curve for the ROL team.

They knew their markets and they knew the product. A strategic longterm plan was developed, incorporating elements needed for strong results.

The Marketing Mix The marketing part of the ROL pro-

gram kicked off with consumer research to determine what homeowners knew, where they gleaned their

information, and what influences affected their purchasing decisions.

Results were sobering: steady misinformation about pressure-treated wood was everywhere.

Following the research phase, a creative segment kicked in with the development of a look and feel for the ROL program. Key messages were drafted (based on research results) and www.realoutdoorliving.com was launched. Banner ads on key d-i-yrelated sites drove traffic to the new site, as did a $10000 backyard makeover contest.

Public relations goals were accomplished through the use of varied tacBuildingrhoductscom

show off the beauty, strength and

tics designed to spread the pressuretreated wood word across all informa-

durability of treated wood decking.

tional mediums. Homeowners were reached through traditional PR, mat

Retail Outreach

service articles, radio media tours, and a satellite media tour. Product dona-

Earlier research revealed that retail employees were a big source of build-

tions resulted in additional earned media on television and in key homeowner magazines. Partnerships with regional magazines included participation in show homes. a fantastic wav to

ing product information for homeowners. To reach this key demographic where they shop, partnerships were developed with big-box retailers and

Measurements of

Several informational elements were created, each designed to educate. Among them: wood education videos, sell sheets, in-store tear pads, magazine inserts, and employee infor-

Success While the final program numbers won't be tallied until July 2010, here

independent dealers nationwide.

mational pocket guides.

are a few high points of the Real

increase following a specific marketing element deployment.

The $10K Backyard Oasis Make-

over contest received over 100,000 online entries-more than three times the amount expected.

is not yet completed, many results are in-and all of them indicate success.

"Success to us isn't just impres-

sions-it's looking at whether we

affected behavior, whether we moved the needle," says Burns. "It's easy to get information into the marketplaceit's like throwing spaghetti against a wall. The success comes with targeted, well-researched information, delivered in precisely the way your audience

tells you they'd like to receive it.

That's when you see a change."

vI tr'

ji

I

in inventory at all times!

Specialty CYPRESS! Selects & Btr. 1x6 thru 1x12-RlL

4l4xRlwlL Sl4xRlwlL

A regional show home featuring a

614xRlwlL

beautiful treated wood deck was

U4 x RftvA

deemed one of the most successful in

Evaluation and analysis is integral to any successful marketing progrim.

While Real Outdoor Living's first year

One million feet of cypress

Outdoor Living program: One dealer that partnered with the

ROL program indicated a 30% sales

Did It Work?

Kiln Dried Rough or S4S lx6thru 1x12 #1&2 Com 414 #1 Panel Pecky (selected)

the sponsor's history and remained

We also run all patterns

open an extra three months, resulting

Landry LumberrMGo.

in tens of thousands of additional direct consumer hits for the product.

A radio media tour focusing on

P.O.Box522,Mansura,LA71350

A DiviSiOn gl kesewhsffiCo.

spring project ideas garnered tens of

millions of listeners-the highest

CallJoe Elder

or Richard Landry

amount received in five years of the

(800) 467-8018

(318) 442-0453 Fax 318-443-2108

SPAN program.

Fax 318-964-5276

&tlHit4'Prcductsco.n

tuire 2010

*r-rT

r

BuiHing ftoducb Dipst

t 4l

Tom Le Vere, ex-North Pacific, is now v.p.-national accounts & marketing at Weekes Forest Products, St. Paul, Mn. Tom Jacobson and

Kevin Raines, both ex-North Pacific, are new to sales.

Tony Hall has been named store mgr.

of McCoy's Building Supply

Center, Okmulgee, Ok. Michael Chambless is now mgr. of the New Braunfels. Tx.. branch.

Shane Short, ex-James Hardie

Michael Blaisure, ex-Universal, and Tim Worcester, ex-84 Lumber, have joined the sales team at

Building Products, has been named general mgr. of Royal Mouldings,

Matheus Lumber, San Marcos, Tx.

Sharon Koller, ex-Allied Plywood & Lumber, now handles logistics at

Chuck Smith, ex-Universal Forest Products, is now sales mgr. at Rex Lumber, Graceville, Fl.

Atlanta. Ga.

the Port Arthur, Tx., office of Silvaris Corp., Bellevue, Wa.

Ralph Wagner has joined Wagner Ace Hardware to manage its Coudersport, Pa., location. His wife, Susan Lemons, will serve as secretary/treasurer.

Tom Westbrook, ex-Bluelinx, is new to sales at Capital Forest Products, Annapolis, Md.

Bob Schneider has joined LouisianaPacific Corp., Nashville, Tn., as

market development mgr. for Tennessee.

Sal Amico, ex-One Tree Distribution, is heading the Buffalo, N.Y., office of Taiga International.

Art Steinhafel, ex-Atrium Windows, has joined Ply Gem Windows, Roanoke, Va., as senior v.p.-sales, overseeing the group's new combined national sales organization.

Peter Gordon, ex-Fraser Papers, has

joined the board of Ainsworth

Lumber as chairman, succeeding Jay Gurandiano, who resigned.

Pierre McNeil replaced Jonathan Mishkin on the board.

Robert 6'Bob" Ritchie, ex-Johns

Manville, was appointed senior v.p.

and chief technology officer at Masonite, Tampa, Fl. He takes over global R&D leadership for Henry Coghlan, now v.p.-special projects.

Phillip Kleiss is now millwork sales mgr. at Arauco USA, Atlanta, Ga.

Janet M. Saura was appointed senior v.p. and deputy general counsel at Lowe's Cos., Mooresville, N.C. David Stewart has been named c.e.o. of aluminum fencing manufacturer Delair Group, Delair, N.J.

LeRoy D. Nosbaum was elected to the board of Quanex Building Products Corp., Houston, Tx. Jeff Gooding has been named director of consumer marketing for Ace

Hardware Corp., Oak Brook, Il. Bob Moschorak has joined the coop as president and general mgr. of Ace International.

David Nothmann has been named v.p.-business & product develop-

ment at ArborGen, Summerville, S.C.

Richard Guinn, ex-Invelope, is now c.e.o. of Hycrete, Carlstadt, N.J.

Ed Micklos has been appointed Southeast regional sales mgr. for

DriTac Flooring Products, Clifton, N.J., overseeing Florida, Alabama and Georgia.

Michael Speller, ex-c.f.o., Millwood Lumber, White Plains, N.Y., pleaded guilty in court to stealing more than $200,000 from the company and not paying income taxes.

42 r

Building hoduds Diged

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lune 2010

Building-hoducb.om

David Hartman is new to Pergo, Raleigh, N.C., as v.p. of sales for North, Central and South America.

He replaces Tad Schimmelpfennig, who left to pursue other interests.

Direct lmporters of Hardwood Decking, lumber, & Flooring

Mark Rossolo has resigned as Green Building Initiative v.p.-operations to serve as director of public affairs for the Greenguard Environmental Institute.

Rusty Dukes, mgr., Dukes Lumber Co., Laurel, De., was named cam-

paign chair for a $505,000 fundraising project to expand Delmarva Christian High School.

Dennis J. Hall, managing principal of

Hall Architects and chairman of Hall Building Information Group, Charlotte. N.C.. has been named president of the Construction Specifications Institute, Alexandria, Va., effective July l.

John P. Hannan, president and c.e.o., Spahn & Rose Lumber, Dubuque,

Ia., was elected to the American Trust & Savings Bank board of directors.

TRIM

& LUMBER

CO.

Btrzilian Hatdwood Specialists Your direct source for Ipe, Tigerwood, Garapa, and Cumaru decking Many Opdons To Choose &om: 1) Shipping from our Brazilian Mil& direct to your fob site or lumberyard

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Corey Ander is spicing up the employee cafeteria at MungusFungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.

tulHing-hodudsom

""{\I Telephone: (9 4I) -388 -9299

wwwAdvantagelumber. com/wholesale

r &iHing hoducb Digest r 43 -rT__i'-__T-=_---r-lJune 2010

Lightweight Soffit Sheet The new Wain-Sof PVC sheet from KOMA Trim Products was designed for ease of handling and jobsite flexibility in panel and soffit applications.

The 3/8" sheets weigh less than 20 lbs. each and are available in two lengths (3' and 4').

Precast-Look Fiber Gement Nichiha EmpireBlock is a lightweight siding option with the look of precast concrete.

The fiber cement panels are l0 ft. long, 18" wide, and 5/8" thick.

Each is shiplapped on two long edges for a tight fit.

protects critical edges.

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At PLM, we understand that you need an insurance company with property and casualty insurance products and services thatyou can trust.

For over 100 years, our experts have been providing quality claims and risk management services to the lumber, woodworking and building material industries. Remember, "you get what you pay for."

We understand wood. We know your business... because it's our business too.

lf you're looking for quality and value from your insurance provider, please contact the PLM Marketing Department at 80O.752.1895

or log onto www.plmins.com.

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&ilding Produ6 Di|est

r tune Z)10

Buildingrhodudsom

Deck Installation Made Easier

Certified Particleboard FreeForm particleboard fiom The Collins Cos. now meets moisture-resi stant specifications for ANSI MR-10.

Made from 1007o recycled post-industrial fibers, the product is FSC-certified and LEED-compliant. It is also certified under California Air Resources Board

Fasco America's new InvisiDeck Hidden Scrail fastener sys-

tem reportedly delivers clean deck surfaces without visible screw heads.

The system was designed to install hidden clips three to five times faster than conventional applications.

Included are Scrail fasteners.

InvisiDeck installation tool, and

Stainless $teel Fastners Simpson Strong-Tie's new line of premium stainless steel fasteners are designed for outdoor applications.

The nails and screws can be used for decking, siding, roofing, framing, and finish work.

CARB Phase 2.

composite and hardwood decks.

They reportedly provide superior corrosion resistance. strencth and durability.

T CoLLINSwooD.CoM

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I-CLP clips for use with both

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June 2010

r

Building Producb Digest

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Rainscreen for Masonry Home Slicker rainscreen from Bejamin Obdyke is designed to alleviate moisture problems in stone, stucco. and masonry applications.

Larger Siding Panels Quest vinyl siding from Mastic Home Exteriors is now offered in a long-length,25'6" panel to reduce or eliminate seams.

Available in 22 colors, the siding also comes in l2' and 15'panels that never need painting or staining.

The product's vertically channeled matrix forms the air space, while a breathable fabric blocks mortar from seeping into the newly formed cavity and allowing moisture to pass through.

Each roll weighs 15 lbs., covers 200 sq. ft., and has an UV exposure of 30 days maximum.

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(90r) 274-6887

-

Fax 9Ol-274-6850 wlumber@CypressUSA.com

www.CypressusA.com For your cypress needs - W us you'Ll like us

r lune Z)10

Building-Produ<tscom

Wiam James Campbell

t.-,

^t"-,Trask Co.. retired executive at Warren

Stouton, Ma., died May l3 in Glarstonbury, Ct. He joincd Warren Trask in sales in 195

I and worked there for nearly 50

ygarsJ working his lvay up to vice president and prcsident.

Janette Laughlin Breedlove. 94. fbrmer owncr of Breedlovc Lurnber-

Charleston, Ms., died April I 7 in Charleston.

Mrs. Breedlove served as president of the Mid South Building Material

and was awarded a lif'etime membership in 2007.

She sold the business after her husband, Harold, died.

Melvin Petiniot, 97, retired coowner of Van's Lumber & Custom Builders. Dyckesville, Wi., died May

Esther F. Anderson, 98, retired co-owner of Andcrson Lumber Co..

Van's with his brothcr-in-law. He retired in 1976.

Rapid River, Mi., disd May l7 in Gladstone , Mi.

She owned the l'irm with her husband, Ccorge, until thcir retirement.

Robert Dennis Threadgill. 69. owner ol'Thrcadgill's Truc Value

7 in Green Bay, Wi. In the early 1950s, he established

George Haman .1r.. U6, longtime employcc of Nagle Lumber, Oxfbrd and klwa City. Ia.. died ol'cancer May l6 in Coralvillc, la.

Hc lctircd in l9tttt aftcr zl2 years

Hardware, Cowpcns, S.C., died May

with thc company, also serving on the Oxfbrd housin-{ & devclopment board

I I in Spartanburg.

and zonin-t committec.

Dealers Association from 1989-1990.

Westervelt Co., Tuscaloosa, At., gained permission to operate a biomass plant to burn wood byproducts,

Pike Lumbor, Mitan, In., won permission to construct a new building.

NATU RE'S

DE5IGN

TECHNOLOGY'S

KOMA Trim Products, Huntsville, Al., now protects all its PVC products with Klean Edge, which smoothes and seals edges so they remain cleaner during storage, handling, and after

ASSURANCE www. lifespo noutdoor.

com

installation.

.TI:TCHER.

National Gypsum, Chartotte,

BOARDY

N.C., introduced Green Product Score,

an online resource to create customized sustainable materials data sheets for use with green building raf ing systems.

Empire Level Manufacturing Co., ttlukwonago, Wi., has agreed t6

Bosed in Annopolis, MD, Fletcher Wood Solutions@ is the lcrgest monufccturer of

defect-free, cppecronce grode rcdiotc

purchase the American Level product line from M-D Building Products,

our cleor boords, mouldings, LIFESPAN@

Gainesville, Ga.

treoted wood, cnd lumber to the North

Kroy rail products from Ply Gem, Cary, N.C., are now Green Approved

Americon morket through our proven

by the NAHB Research Center.

Fletcher Wood Solutions@ mointoins direct

fil0utDlNGs'

pine products in New Zeolond. Distributing

ond completely integrcted supply choin, occess to one of the lorgest FSC certified ''

Metal Sales Mfg. Corp., Louis-

. FIETCHER.

V,:l

r-il

t

:a,:

:

'FlITCHER. tufltBtR'

pine plontotion forests in the world.

ville, Ky., opened a 34,000-sq. ft. manufacturing plant in Fort Smith, Ar.

Auto-Stak, Westwood, N.J., has redesigned its website at www. autostak.com.

Anniversaries: Hall Lumber, Convoy, Oh., 100th . . Southern

'FIET(HER. wooD soluTtoNs'

Tier Wood Products, Jamestown.

N.Y., 30th ... Beyond Hardware, Penfield. N.Y.. 1st.

Building-Producb"com

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Nugent. [10] Teny & Cathy Walters. [11]

NORTHEASTERN LUMBER Manufacturers Association gathered May 13-14 at The Hyatt Regency, Boston, Ma., for its annual conven-

tion. [1] Jeff Easterling, Craig Larsen. [2] Michael Record, Dan Paige. [3] Steve Tulchin,

Jack Bowen, Robert Hoffman. [4] Lisa

4E r

&iHing Producb Digest

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Bruckert, John Heroux, [5] Fred Morton, Don Hammond, Stephen Clark. [6] Kevin Hynes, Richard Freeman. [7] Celine Brochu, Lonaine Bisson, Pam Brochu. [8] Zoltan Van Heyningen, Jeff Desjardins, Wil Nance, Paul Lennon. [9] Terry Miller, Gil Adams, Bernie

Tammy Elizabeth & Dante Diono. [12] Doug Chiasson, Bill Artigliere. [13] Skip & Verna Hammond, Don Hammond. [14] Randy Zellis, Bill Edwards. [15] Cameron Betts, Boynton Glidden, Dan Harrison. [16] John Benjamin, Jeff Smith. [17] Jimmy & Shannon Robbins, Mary Robbins, Erin Robbins, Noah Robbins.

[18] Scott Kenney, Fred Morton, Jason Brochu. Moe Brisson, Bill Ussenfort.

(More photos on next page)

Builditrg-Productsom

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e F Marvin Expands to Siding Miirvin Windows & Doors. War'road. Mn.. is expanding into cxtclior siding. incorpolating thc samc nrirlcrial it uses in its fiberglass windows.

Marvin will producc thc new Apcx Siding S,vstern at its Tccton Proclucts

subsidiary'in Fargo. N.D.. whiclr Marvin co-ftrunded in 1990 to supplv fiberglass cor)rponents to its window plants in Fargo and Roanokc. Va.

Hanson Builcling Pnrducts. Rarnsey, Mn.. was sclccted as thc l'irst Apex distributor rnd will market the procluct to arca builders. rcntodelers. ancl architccts.

Tltc siclirrg will be miirketed as ar.r alternltive to wood clr vinyl sidin-e. reportedly with a finish four tirres thicker than paint and offbring resistancc to rot. mold, fading and warping.

NeLMA rode into Boston

(continued from previous page) for its annual meeting: [1] Katherine &

Doug Britton, Jack &

Gail Hedstrom l2l

Darren Zwicker, Bob Burns, Win Smith [3]

Susan Pukall, Richard

Wilson. [4] Annette & Richard Freeman, Kate

Freeman. [5] Scott & Jessica Brown, Bill & Cathy Christopher. [6] Ron Lamell, Joe Robertie. [7] Kim & Anne Moore.

ffiffiffiffiffi*.mffffiw -

Auto-Stak for

Auto-Stak for Composite Decking

Building- Products.com

June 2010

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NORTH AMERICAN Wholesale Lumber Association hosted its Northeast regional meeting May 13 at the Maniott, NeMon, Ma. [1] B. Manning, Luke Brochu, Bradley Morrow. [2] Dan Paige, James Robbins.

[3] Crystal Gavin, Trish Roche, Sheila Michaud. [4] Alden Robbins,

50 r tuiHing hoducb Dircst r tune 2010

Richard Quitadamo. [5] Doug Chiasson, Matt Pedrone. [6] Mike McLaughlin, Rich Spallone. [7] Scot McGill. [8] John Smart, Glen Albee.

[9] Barry Russin, James Robbins, Gary Vitale. [10] Jack Bowen,

Matthew Duprey, Vincent Micale. [11] Peter Krihak, Jared Goldman.

BuildingPrcductsom

Turada Wallaba shingles "Class A" fire-rated roof system. Cikel America, Pompano Beach, Fl., won the Envi-

Mid South Building Material

Also included will be both fishing

Dealers Association will hold its midyear meeting June 25-26 at Courtyard

by Marriott, Biloxi. Ms.

and golf tournaments, a children's dinner, and a cocktail reception and chairman's gala.

Indiana Lumber & Builders Supply Association scheduled its

International Wood Products Association presented Excellence

16th annual Sycamore Scramble Aug. 5 at Oak Tree Golf Course. Plainfield.

In. Proceeds from the event will sup-

Award winners during its 54th annual convention.

port the Blair Collings Scholarship

N.C., won the Aesthetic Design

Veneer Technologies, Newport,

Excellence Award for its contribution

Program.

Northeastern Retail Lumber Association affiliates have planned lots of summer activities.

Golf outings will be held by Retail Lumber Dealers Association of Maine June 17 at Spring Meadow Golf Club,

to the Cobb Energy Performing Arts Center. Atlanta. Ga. Durable Wood Products, Miami Lakes, Fl., won the Innovative Excellence Award for its

ronmental Excellence Award for its commitment to corporate social responsibility.

Southern Forest Products Association has rescheduled its annual forest products machinery and equipment

expo to Aug. l1-12 at the Georgia World Congress Center, Atlanta, Ga. Southern Pine Council has updated

its 36-page booklet on Maximum

Spans for Joists & Rafters, which includes 46 span tables covering the most common grades of MSR, MEL, and visually graded lumber.

Free copies can be downloaded at www.southernpine.com.

Gray, Me., and by Rhode Island Lumber & Building Material Dealer Association July 7 at Green Valley Country Club, Portsmouth, R.I.

New York & Suburban Lumber Association scheduled its I st annual fishing outing for July I 1 aboard the Miss Freeport, Freeport, N.Y. The group gathers again Aug. 11 for the Mets vs. Rockies baseball outing at Citi Field, Flushing, N.Y.

-74 tI /1, !

Southeastern Lumber Manufacturers Association will host its annual

conference July l4-17 at the Ritz Carlton, Naples, Fl.

Highlights will include a grand opening reception, a keynote session with political analyst Charlie Cook, and a trade expo.

rJt\

D

N

Build.ing with Eostern White Pine is character building.

It is a refection of who you are, how you choose to live and your commitment to authenticity. To leam more about building with eastem white pine visit www.eastemwhitepine.org"

Will your next project have choracter?

O0crthnr?Arkid.f,r"

*n.mh.rt1 NILMA"

trEDAR trREEK

Tulso, OK * Dollos, TX * Son Antonio/Houston, TX Monroe, LA * Konsos City, MO * Oklohomo City, OK Springfield, MO * Milon, TN * Little Rock, AR BuiHing-Produdscan

TADIIIO June

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&rilding hoducb Dig€st

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Tech-Sawy Ace Dealer Expands Mobile Service Last fall, Rick Baalman introduced a new mobile commerce service in the

four Ace Hardware stores he owns and operates in the St. Louis, Mo. (see Oct.2009, page 12). He's now busy

store data. To get the service operational, Baalmann and his employees had to make sure the stores' product

reminding them of," said Baalmann, who admits that the biggest challenge

location codes were accurate. Every 4-ft. section in the store was given a location number and every product was assigned at least one location in

embrace the service. He markets the service through store displays and by having sales associates explain it to

fine-tuning the service, adding new features and persuading other Ace

the point-of-sale system.

dealers to implement the service.

had to do," Baalman said.

Named Aisle4 11, the service allows customers to use their cellphones to call a toll-free number, state a location and the store, ask for an item, and receive within seconds the

location of the product. It also lets customers create mobile shopping lists and delivers coupons and alerts to those who opt in for these services.

Aisle4 ll system integrates interac-

tive voice and text messaging with

"That was the heaviest lifting we He also worked with Aisle4ll to create monthly Ace Helpful Hints.

For example, the day before daylight saving time began, customers were alerted to change their clocks and

were offered a coupon for smoke detectors and batteries. This spring, customers were reminded to overseed their lawns.

"We're trying to find things that

the customer will see value in us

has been getting customers to

shoppers.

So far, 12 other Ace dealers in the

area have signed up for the service.

"As we get more people in our dealer group on board, we can incorporate it into our advertising," said Baalmann.

"I'm a dreamer when it comes to

technology."

Heavy Storms Damage Mississippi Timberlands

Storms that hit Mississippi May l2 affected 9,252 acres of timberland and caused more than $3.7 million in timber damages, according to state

forestry officials.

Hardwoods sustained the most damage, at more than $2.8 million, while pine damage reached $719,000, and mixed timber damage reached

CTASSTFIED

$156,000.

Rates: $1.20 per word (25 word min.). Phone number counts as 1 word, address as 6. Centered copy or headline, $9 per line. Border, $9. Private box, $15. Column inch rate: $55 ifartfurnished "camera+eady" (advertiser sets the type), $65 if we set the type.

Send ad to Fax 949-852-0231 or dkoenig@ building-products.com. For more info, call (949) 852-1990. Make checks payable to Cutler Publishing. Deadline: 18th of previous month.

The hardest hit counties were

Benton, Tippah, and Lafayette.

Massachusetts Mou lding Supplier Joins the Red Sox Next Day Moulding, Braintree, Ma., hopes it has hit a promotional home run, by signing on as the official moulding company of the Boston

LUMBERTRADER We are a wholesale lumber company looking for an experienced trader. Any species. No restrictions on mills or customers. No relocation.60Vo split for trader. Call John at Lakeside

3,000 at 180 each

Red Sox. The deal includes electronic advertising at Fenway Park during all home games, plus other marketing and mer-

lakesidelumber@cox.net.

1,000 at 900 each

chandising opportunities at the Next Day Moulding Boston Superstore in Braintree.

Lumber ar (623) 566-7100 or email

WHOLESALE HARDWOODS, outside sales. Work from your region or relocate.

Flooring, stair parts, specialties. Mail resume to P.O. Box I I l7l, Knoxville, Tn. 37939. Top commissions. Employee ownership.

PRINTEDWITHYOUR LOGO

L.I. TNDUSTRTES 800-526-6465 FAX 718-793-4316 apronaz@aol.com www.apronsupplv.com

WE BUY AND SELL PANEL STRIPS Plywood, OSB, particleboard and MDF by the truckloads. Lumber Source. Phone (800) 874-

1953. Fax

SPECIALTY LUMBERYARD FOR SALE Tampa, Fl., 15 Acres; Prime Location A small business operating for 20 years in wholesale. contractor and retail sales.

Unlimited growth potential for Florida contractor yard with outside sales staff.

We are cunently a manufacturer of softwood and hardwood pattems. T&G, sidings, moulding, historical reproductions, and dock & deck sales. Two Weinig moulders and sanding facility are on site.

Additional small S.C. outlet accommodates log siding and basic pattems. For complete details, contact David Ion, (864) ,l4lt)Jl.

52 r Building Rodua Dge* r tune 2010

888-576-8123, email

LumberSource@ worldnet.att.net.

ited (-l nlimited $ales,,,o.

Buyerc of closeouts, ouerstocks, buy backs, sutplus, seqtnds, and mote Email ; john@uusoles.com

. Fax. 409-7 198417 BuiHing-Pndudsom

DATE Book Llsfrngs are often submitted months in advance. Always verify dates and locations wrth sponsor before making plans to attend.

New Hampshire Retail Lumber Association - June 10, golf, New London, N.H.; (51 8) 286-1 010; www.nrla.org,

Oklahoma Lumbermen's Association - June 11.13, convention, Tanglewood Resort, Pottsboro, Tx,; (800) 444-1771.

Central New York Lumber Dealers Association - June 14, golf, Pompey Golf Club, Pompey, N.Y.; (518) 286-1010; www.nrla.org.

National Lawn & Garden Show - June 15-17, Colorado Springs, Co.; (888) 316-0226; www.nlgshow.com.

Eastern New York Lumber Dealers Assn. - June 17, golf, Orchard Creek Golf Club, Altamont, N.Y.; (518) 286-1010; www.nrla.org.

Retail Lumber Dealers Assn. of Maine - June 17, golf, Spring Meadow Golf Club, Gray, Me.; (518) 286-1010; www.nrla.org.

Forest Products Society -June 20-22, convention, Monona Madison, Wi.; (608) 231 -1 361 ; www.forestprod.org.

Builders Hardware Manufacturers Assn. - June 21-23, meeting, Chicago, ll.; (212) 297 -2109: www.buildershardware.com.

Long fsland Lumber Association - June 22, golf , Rock Hill Country Club, Manorville, N.Y.; (518) 286-1010; www.nrla.org.

Temperate Forest Foundation - June 22-25, teachers tour, Duluth, Mn. ; (503) 445-947 2: www.forestinfo.org.

Northern New York Lumber Dealers Association - June 23, golf, Potsdam Golf & Country Club, Potsdam, N.Y.; (518) 286-1010; www.nrla.org.

Mid-South Building Material Dealers Association - June 25.26, mid-year meeting, Courtyard by Marriott, Biloxi, Ms.; (601) 8242884; www.mbmda.com.

Western New York Lumber Dealerc Assn. - June 29, golf, Bristol Harbor, Canandaigua, N.Y.; (518) 286-1010; www.nrla.org.

Rhode lsland Lumber & Building Material Dealers Assn. - July 7, golf, Green Valley Country Club, Portsmouth, R.l.; (518) 2861010; www.nrla.org.

Mississippi Lumber Manufacturers Assn. - July 8.11 , convention/

-Vatu*&

etussrs' ll

*@qmsrteciorA

*Pumpr -Door Gasketc fs I'to 10'dlamcbr doore. Ws oary

these gmkets tur both botbd and quick opening doors -Tmm Car Parb sudr as nrheels, bcarinla, dxlog, erd lumber staps

show, Biloxi, Ms.; (601) 982-1731 www.mslumbermfg.org.

Construction Suppliers' Association - July 9-11, summer conference, Marriott Baypoint, Panama City Beach, Fl.; (800) 3512255; www.gocsa.com.

Southeastern Lumber Manufacturers Assn. - July 14-17, annual conference, RiE, Naples, Fl.; (770) 631 -6701 ; www.slma.org.

House.Hasson Hardware Co. - July 15-17, market, Duke Energy Center, Cincinnati, Oh. ; (865) 525-047 1 ; www.househasson.com.

North American Retail Hardware Assn. - July 19.20, convention, Hyatt Regency, Savannah, Ga.; (317) 290-0338; www.nrha.org.

Northeast Window & Door Association - July 19.20, summer meeting & golf outing, Dolce Seaview Resort, Galloway, N.J.; (609) 799-4900; www.nwda.net.

-

Southeast Building Conference/Green Building Show July 22.

24, Orange Goung Convention Center, Orlando, Fl.; (800) 2619447; www.sebcshow.com.

Southern Building Material Association - July 29-Aug. 1, summer conference, Wyndham Oceanfront Resort, Virginia Beach,

Va.; (704) 376-1503; www.southernbuilder.org,

Temperate Forest Foundation - Aug. 3-6, teachers tour, Catskills, N.Y. ; (503) 445-947 2; www.forestinfo.org.

Indiana Lumber & Builders' Supply Association - Aug. 5, Sycamore Scramble golf tournament, Oak Tree Golf Course, Plainfield, In.; (877) 465-8627; www.ilbsa.org.

Virginia Tech - Aug. 5, lean manufacturing workshop, Hanison-

Whether you are looking to increase your wood treating plant's production, build a new treating plant, or just need a part for a exisitng one, call us. We're here to help!

Tank Fab Inc. Call 1-800-67 5-9407 or 910-675-8999 or visit our website:

www.TankFab.com e-mail: Jlippincott@TankFab. com

burg, Va. ; www.woodscience.vt.edu.

BnildingrPndudsom

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Building Produds Digrest

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TIPEANlr

ADVERTISERS fndex I

More Than f urt Ctri.L"r, f"*A

A

For more information on advertisers, call them direclly or visit their websites lin brackets.i.

in

dealer Upstate New York knows it takes more than LBM to attract new customers in a rural area.

That's why Ward Lumber, Jay, N.Y., recently hosted Poultry Night with complimentary pizza,alecture by an animal nutrition expert, and the chance to network with other poultry aficionados.

"We started selling feed a while ago, when I realized how big a need there was in the area," said president Sidney "Jay" Ward III, who organized the event.

"It was mostly from talking to people around town."

Ward Lumber, which also owns a white pine mill in Jay and another store in Monroe, offers free delivery of poultry feed and recently began selling all species of poultry, including chickens for meat and eggs, ducks, turkeys, and games birds such as grouse and pheasant.

"We do it through a hatchery in Ohio," said Ward. 'oWe haven't yet gotten a huge response and we're new at this, but we're hoping for a good reaction."

Guest speaker Terry Cushing, an animal nutrition specialist for Vermont-based Poulin Grain Feed Co., spoke about how to care for poultry in a healthy and cost effective way. He assured the audience that raising poultry isn't very hard, and stressed the importance of being self-sufficient. "Who knows what will happen in years to come," he said. "It may be pretty viable to be able to raise your own food."

AERT

[www.aertinc.com]........ .................,.........,,..,3

Advantage Trim & Lumber [www,advantagelumber.com]..........43

Ainsworth [www.ainsworth.ca]..........,.,.... .....22.27 Anthony Forest Products [www.anthonyforest.com] ....,.......,.,.,31 Arch Wood Protection [www.wolmanizedwood.com].........Gover

I

Auto-Stak Systems [www.autostak.com].....,....,......,........,.........,49 Boston Cedar [www.bostoncedar.com] .............................,...........8 Cabot [www.cabotfactoryfinish.com] ....,.....,., Capital [www.capital-lumber.com]..........,.......................,..............,4 Gedar Creek Wholesale lnc. [www.cedarcreek.com] ...........,......51

Crumpler Plastic Pipe [www.cpppipe.com] ................................54 Elder Wood Preserving [www,elderwoodpreserving.com] .,......33 Ffetcher Wood Solutions [www.tenonusa.com]............... ...........47 Guardian Building Products [www.guardianbp.com] ...................5 Hancock Lumber [www.hancocklumber.com].............................1 9 Harrigan Lumber [www.harriganlumber.com]

................,.......,....32

KOMA Trimboards [www.komatrimboards.coml ...............Cover ll

McShan Lumber [www,mcshanlumber.com]...............................36 New South

[www.gatorguard.coml........., ..........21

Northeastern Lumber Manufacturers Assn. [www.nelma.org].,.51 Parksite [www.parksite.com]

................

....Cover lll

Pennsylvania Lumbermens Mutual Insurance [plmins.com].....t14

1umber....,.......

Richard Landry Lumber Sales Inc,

Ray White

3" to 48'

..........28 ..,...........,..,...41

Richardson Timbers [www.timbersonline.com]

..........................45

. Airport FlunwaylParking Lot

Rex Lumber [www.rex-lumber.com] .............................................35

Golf Course Storm Drains

RlSl

. Industrial Waste Water

RoyOMartin [www.royomartin.com] .............................................37

Applications

Simpson Strong.Tie [www.strongtie.com].............................43, 50

. Constructed Wetlands . Landfill Drainage

Simpson Timber

[www.risiinfo.com/crows]. ................,..........41

[www.simpson.com] ...............42

Siskiyou Forest Products [siskiyouforestproducts.com]...........13

. Sewer Sludge Compost Pipe

Snider Industries [www.sniderindustries.com] ...........................34

3" to 48"

Southeastern Lumber Manufacturers Assn. [www.slma.org]....29

Crumpler Plastic Pipe, Inc.

Southern Forest Products Association [www.sfpa.org]......,......35

Post Office Box 2068

Sunbeft [www.sunbeltracks.com]......... ..............24

Roseboro, NC 28382 Phone: 91 0-525-4046

Tank Fab [www.tankfab.com].............,.... ............53

FAX 91 0-525-5801

For the Best Quality and Service Call

Viance [www.treatedwood.coml .........................................Gover

WEB SITE: www.cpp-pipe.com

Westervelt Lumber [www.westerveltlumber.com]

lll

......................39

Wilson Lumber Co. [wwwcypressusa.com]...............................,46

54 r

Building Roduds Dig€d

r June Z)10

Buildinghodudsom

What can you say to customers who want a better deckinq product, with the look and feel of real wood,

with lower maintenance? Say, [coliferM Stabilized Weather-Resistant Wood, the pressure keated

lumber that saves you and your customers money, and delivers the performance benefits you and your

customers want:

. Assurance - AWPA standardized Sell with confidence knowinq [colife is

"Standardized" by the American Wood Protection Association and preservative treatments are

inspected by ALSC accredited agencies.

. "Yarding" and Jobsite Performance Less waste and fewer culls. Ecolife reduces

cracking, splitting, and warpinq and saves

inventory downfall, improvinq profits and margins.

. Oeen tuilding hoduct tcolife is a Green Approved Product by the NAHB Research Center and is eligible to earn points

towards Green Certification under the National Oreen Building standard.

. Fastener Performance [colife is no more corrosive to fasteners than untreated wood, and is approved for direct contact with aluminum, even in wet applications.

. Lifetime Appearance and Warnnty /-

/

tcolifes light color makes it easier to paint and stain. Lifetime Limited lilarranty aqainst decay and termites.

,a: y;:;,

"Ecolife stability means fewer service calls."

'And because it repels moisture so effectively, it doesn't crack and warp in wet environments like

other types of keated lumber We highly recommend it for

Stabilized Weather Resistant Wood

framing, substructures, and decks. [colife is our first choice."

Bob Heidenreich, 0wner The Deck Store

4500 Camous Dr. No. 480 Newoort Beach. Ca. 92660-1872

BPII Building Ploducts 0ioGst

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**from 2009 Builder Moguine survey

Do you want to inspire your builders?

Foxthk adto (919) 335-N10to receiveo DuPont*lyvek' Wanang builder incentive coupon (include cover sheet with nome, compony, and e-mailaddrus).