Building Products Digest - December 2000

For Lurnb er Dis tributors And D ealers, r r - '.-)- \No Brainer. ::,::i;il'ili,:il:i:,llliJ"i:,llllH::::

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Every other co-op in the lndustry has soLd off their [umber business to an outside supp[ier. What wiLL this mean? lvlore hassLes? Less buying orprsaaT Sm:l or rph:tp<?

Not if you're a member of Do it Best Corp.

Do it Best Corp. is now the only fuLL-service member-owned distrjbutor of hardware and Lumber and buiLding matenals products jn America. We don't offer a one-sjze-fits-aIL approach. We tailor our offerings, providing the right products and innovative services, Like installed saLes and pro nrarketing, to help our members grow their businesses LocaLLy. And thanks to our rebate program that returns o// of the profits to our members for a// product purchases-both LBM and hard Linesretajlers Ljke Scott Parker have the capital funds they need to rnvest 'r 'f,p'. hrrqiro((p( nr lnan neW StOteS.

Do it Best Corp. has a proven track record of supplying the best products, at the best prices, maintaining the lowest cost of operation, and providing consistently high rebates for all of our members[umberyards, home centers, and traditional hardlvare stores.

To learn more about how you can profit from a relationship with Do it Best Corp., catl 888-D0 IT BEST (888-364-8237).

#'-ryffi Plumbin

Business Jorerost 2001: The

go to.4grket

Attendonce ond enihusiosm continues to run high for NAWLA event in Dollos.

S, " 11sJg-11 g ble f o resf ry stondords sought

Sewing 13 Stfrhern states

PUBLISHER David Cutler (dcuiler@ioc.net)

SENIOR EDITOR David Koenig (dkoenig@ioc.net)

ASSOCIATE EDITOR Dave DelVal (ddelval@ioc,net)

COiITRIBIffiNG EDITORS Dwight Cunan, Gage McKinney

A0 SALES MAIIAGER C ,Casey (chuck@ioc.net)'

ART DIRECTOR Martha Emery

CIRCULATION Heaher Kelly

How to Advertise

Contac't orr adve{$lng oftlcos tor rrbsl

U.S.A.: Chuck Casey, 4500 Campus Drive, Suite 480, Newport Beach, Ca. 9266G1872. Phone (949) 85il-1990 Fax 949-852-0231

E-mail chrrck@ioc.net

IIIIERNET ADS: Davfrl Cutler, www.building pfoducts.com. Plrene {9{9} 852-1990 Fax 949-852-0231 E-mafi dcu{er@ioc,net

How to Subscribe

Call tleethsr at (949) 852-1900 or oend a checlt for fra fol@ing amount to BuiHing Products Drgest 45@.Campus Ddve, $!ite 4$, Newport Beadt, C€, *660-1872:

U.S,A,: One year (12 issuos),,$5

Two years, $41

Three yearo, $55

FOREHN lFeqyoarpaid in a&qrice in Us funtb): $ufac+Canada or Mexico; $37

Other muntries, $45

Air rates also available.

Single mpes, $3 + shipping Bac* issues (rrl'en available), $4.50 + shipping

We Build Tr,tst

Pors

Say What?

Every convention, meeting or industry gathering these days seems to have a session or two on computerizing business. The e-commerce people eagerly participate, sensing enormous opportunity for their companies. Likewise, retailers. wholesalers. distributors and others in the distribution channel are straining to learn how their companies can use computer systems [o energize and improve their businesses.

So far, so good. But then language begins to get in the way. The lumber folks, used to the traditional jargon of this business, suddenly are hearing and reading words and phrases from the technical world of the computer. As some computer presentations proceed, and the talk sinks slowly into a morass of techno babble, you can see the effect upon the audience. Formerly eager listeners place their pencils next to their papers, their bodies now leaning back in their chairs. Some look down the table at friends, shrug and smile; body language saying it all.

Every industry has its specialized language and computers certainly are no different. But

caution needs to be exercised when tossing out phrases like Web-enabled WAP phones and wireless PDAs, phototonic cross connect systems, quoting via a configured system, automated deployment of new site functionality, active matrix, optical Internet backbone, preconfigured for easy integration and configuration flexibility. Surely, there must be some better way to express all these things. Using plain, unadorned, basic English would be a good starting point.

But the lure of jargon is strong, and we don't fault the computer folks for developing new names and terms to describe functions that, possibly, have never existed before. Their challenge is to do it with maximum clarity to help everyone understand.

While our industry has not been a leader in adapting electronic technology to operations and mangement, still, considering the unique challenges faced in building products sales and distribution, it seems to us that our people have done a very credible job.

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Payless Cashways Adds 5, Shuts 22

Accelerating its transition to a pro focus, Payless Cashways is closing 22 locations in nine states and has opened five new PCI Builders Resource stores geared to serve home builders.

The new PCI stores are in Lake Dallas and Duncanville, Tx.; Cincinnati, Oh.; Kansas City, Mo., and Denver, Co. Builders represent the largest segment of Payless Cashways' professional business, which also includes remodel and repair contractors, institutional buyers and project-oriented consumers.

Among the stores to be shuttered are Funow Building Materials on Lamar Rd. in Austin, Tx.; in Florence, Ky., and Colerain, Huber Heights and Miamisburg, Oh., and Payless Cashways units in South Fort Worth, Addison and Denton, Tx., and on Winchester Rd. in Memphis, Tn.

Other closings are in California, Oregon, Arizona, Indiana and Minnesota.

The closures will leave the chain with 121 locations, a number of which will soon be remodeled. Some locations, including Payless Cashways in Collierville, Tn., will close their showroom, but keep their lumberyard open as a PCI Builders Resource. Three years earlier, Payless Cashways closed 30 stores while it reorganized under Chapter 11 bankruptcy.

Ace Begins Oklahoma Joint Venture

Ace Hardware Corp. and Comanche Ace Home Center, Lawton, Ok., have entered into a joint venture to open at least three stores in the region within the next 24 months, and as many as 10 over the next 12 years.

While specific locations have not been announced, the operation, Southern Hardlines Ace Hardware, LLC, will be managed by Comanche's John Cullison.

"This joint venture provides an ideal opportunity to increase Ace presence in the Oklahoma market," said Ace president/ceo David Hodnik. "While at this time we cannot divulge the specific locations we're looking at, we have identified several that have all the right elements, including demographics, competition and future potential growth."

Willamette Spurns Weyerhaeuser Bid

Willamette Industries Inc., Portland, Or., is fighting off a proposed $5.3 billion buyout by rival Weyerhaeuser Co., Federal Way, Wa.

Willamette's board unanimously rejected the unsolicited bid, explaining that the offer did not reflect its value or growth potential and was an attempt to capitalize on low stock prices hurt by poor industry conditions.

Weyerhaeuser is contemplating whether to pursue a formal hostile tender offer by taking it directly to Willamette shareholders. Although Willamette has strong corporate defenses to fend off an unwelcome suitor, merger analysts predict that shareholder pressure eventually may force the firm to accept a deal at a higher price.

Weyerhaeuser says it first approached Willamette two years ago, began merger discussions last August, and submitted a formal proposal in early November. A week later, after receiving no response, Weyerhaeuser tried to exert pressure on the Willamette board by releasing a letter written to Willamette president and ceo Duane McDougall, thereby disclosing the offer.

At $48 a share, the initial offer represented a 387o premium over Willamette's recent stock price, which promptly

rose $11 to $45-314 a share following the announcement.

According to Weyerhaeuser, within three years a merger could save about $300 million a year. The deal also calls for the assumption of $1.7 billion of Willamette debt.

Anderson-Tully's New Flooring Line

Anderson-Tully Co., Memphis, Tn., is expanding its veneer plant in Vicksburg, Ms., to produce pre-finished, engineered hardwood flooring and other engineered products.

Produced from FSC-certified timber, Capella Hardwood Floors will be available in the spring, initially offered in 2114",3-114" and a wider plank from oak, maple, pecan, cherry, walnut and ash.

The expanded facility will produce aluminum oxide finishes and square edge products. According to Worth Roberts, vice president of flooring sales, the flooring has a precision tongue and groove fit and unique "engineered strip" construction. A thick wear layer will offer the same refinishing opportunities as standard solid 3/4" products.

Building Products Digest

IIUSINI]SS FOIBIIOAST

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uring the last 16 months, the largest home improvement retailers as well as leading timber producers have announced plans to adopt certified wood policies.

Building Products Digest asked industry experts to forecast their scenario: How widespread will certffication become and what effect will it have on the lumber industry, including price, availability, wood quality and forest management?

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By R. Wade Mosby Senior Vice President Collins Comoanies

I'orest certification has been a hot topic among wood product manufacturers and environmentalists for the past two years. The movement towards certification began in Europe during the late 1980s as environmental organizations boycotted the use of tropical rainforest wood in northern Europe. The answer to the boycott was the creation of an independent, third-party forest certification system that would ensure, through chain-of-custody tracking, that the wood came from well-managed certified forests.

The World Wildlife Fund, the largest international conservation organization, and B&Q, the largest U.K. building materials retailer, were the driving forces behind independent certification. Their commitment spawned the creation of the Forest Stewardship Council, whose responsibility was to accredit certification bodies and promote voluntary third-party certification. The Council is an independent, international, member-based organization representing industry, social and environmental interests. As a matter of fact, the strict standards set by the FSC make it the only organization in the world that is endorsed by the major environmental groups including: the World Wildlife Fund,

Rainforest Alliance, Wilderness Society, Natural Resources Defense Council and World Resources Institute. Currently, FSC recognizes certified forests in over 40 countries, and it is the only major certification system to have broad international recognition. In 1993, Collins was the first U.S. manufacturer to be certified under the FSC criteria.

In response to FSC certification, two major competing certifications systems were developed in North America. First was the Sustainable Forest Initiative, created by the AF&PA, an industry group. Originally a second-party certifier, it has recently added a voluntary, independent third party component. Next, in Canada, where over 9OTa of the timberland is government owned, the Canadian Standards Association was developing a set of rigid forest certification standards.

Certification was given a big boost in the U.S. in August 1999, when Home Depot announced a preference for FSC certification. This was followed in spring of 2000 by a similar announcement from Lowe's. Other retailers and homebuilders such as Centex and Kaufman & Broad have adopted similar policies, but generally without the FSC preference. Home Depot and Lowe's, which between them sell nearly 15Vo of all the building materials in the U.S., made a major impact in the marketplace.

There is no doubt that certification is here to stay. The only question remaining is which certification system will prevail. Clearly, the preference of the major retailers and environmental groups is for the more stringent FSC standards that measure all aspects of a forest's health, not just the harvesting of trees. Most major industry players have opted for the SFI system, with a good forestry component but less stringent environmental and social requirements. Several of the major Canadian operators have opted for CSA certification which, in my opinion, lies somewhere between FSC and SFI. FSC certified wood currently comprises less than 27o of the U.S. market share.

What I envision for the next three years is an increasing demand for certified wood as consumers become more aware of its availability and its environmental advantages. The key market advantage is the ability to sell a preferred

product in a market that is oversupplied and will remain so for the next two years. Currently higher prices are achieved, but that advantage will moderate as more certified wood becomes available.

My forecast? I believe there will be a consolidation or mutual recognition of the three North American systems over the next four or five years. FSC has recently moderated its percentage-based requirements on chips and composite panels, primarily because of pressure from the industry sector. SFI will probably soon adopt a chain-of-custody component. Clearly the winner in this movement will be the forest industry and the consuming public (1}Vo of which identify themselves as environmentally friendly). By purchasing wood and wood products that have been certified through an independent third-party verification system, consumers will be assured that the wood they buy comes from a sustainable forest, managed as a total forest ecosystem with as much attention paid to the trees as to the environmental and social impacts.

I would estimate that by 2005, we'll see about 2OVo of the forest base certified under the auspices of one of the major certification systems. Certified wood will be the standard by which sustainable forestry will be measured and its success in the marketplace will be our guide. In an industry that has a remarkable story of sustainability and renewability this will be a welcome change from the contentiousness of the past few years.

fication is here to stay.

Since making our pledge, we have seen tremendous growth in certification, even in whole categories that now compete with products also carrying the FSC logo. Sales of FSC wood products are up 3007o since we began tracking in June. And while our first FSC products were lowvolume, higher-retail items, today we are selling high volume FSC certified items at the same cost as their non-certified competitors.

Our merchants are no longer searching for certified products to sell in the stores; instead, they are certifying the items we currently sell! Some vendors are seizing this as an opportunity to grow their business, while others are taking a wait-and-see attitude. It is not difficult to conclude which vendors are gaining access to new opportunities.

Because efficiency and long term sustainability do not always shake out in the first few years of a program, it is too early to tell how certification will affect pricing. However, any increase in cost would be expected to level as the volume of certified wood continues to grow.

If we all focus on what certification is meant to be, a market-based mechanism for responsible forest management, together we can attain true sustainability.

Certification presents a tremendous opportunity to use the market to meet our needs as well as the needs of forests and comrnunities that depend on them.

It should be our quest to work step by careful step in building an industry based upon sound ecological principles. It is not enough to be friendly toward the environment. We must adapt to it!

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I$lU hen Home Depot ceo Arthur Blank announced our wood purchasing policy in August 1999, we knew it would be an ambitious undertaking. The pledge was to give preference to wood from well-managed sustainable forests, but the challenge was to get others in the industry to follow our lead.

As a viable and renewable resource, wood can be indefinitely sustainable, but only when properly managed. At The Home Depot, we buy from many companies around the world. Because it is near-impossible to verify and spotcheck environmental claims and forestry practices with onsite inspections on a global basis, our company recognizes the Forest Stewardship Council certification. FSC certification enables us to buy with confidence in both mainstream and remote areas of the world.

Certification also is a very important element in raising awareness and commitment to sustainability. Stakeholders in the forestry industry have been very receptive to moving to a higher standard, and we have found that many of our North American wood product suppliers already have admirable on-the-ground forest management practices.

Although a very small percentage of the wood in the world is certified today, it is our ambition to have the wood products we sell come from well-managed, sustainable certified forests.

Suppliers are vital to the transition, and they know certi-

President Canton Lumber Co.

Att of us read the headlines:

"Industry Bigs Demand Certification ! "

Okay, let's do it. Hold on, say lots of producers. This is a really complex issue. So what can we really expect?

The Forest Stewardship Council has the support of the world's largest retailers and favored status of some national builders. The Sustainable Forestry Initiative has moved toward independent third party certification following the lead of FSC. Other certifying organizations have established standards followed by, or at least being examined by, other countries and companies.

The job is enormous. No single organization can certify all the forest landscapes that the marketplace insists be certified. These standards writing and certifying organizations will have to move closer together and arrive at mutual recognition. The extreme right and left positions must be left to mutter and protest to the extent they feel the need. The rest of the world has to get serious about verifying and certifying the tremendous global renewable forest resource.

The tiny headline most of us don't pay enough attention to is: "Architects, Builders and Remodelers Welcome

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Global Product Manaser/Environmental

Consolidation In Certification

(Continued from previous page)

Certification as the Moral High Ground." Here are people who by the nature of their jobs expect materials to be consumed. They just want to feel good about using the right stuff. The growth in this market could be substantial in the coming years starting in 2001.

If housing starts in the United States fall in 2001, the market will be competitive. Strategic differences can play an important part in the way an architect, builder or remodeler communicates about his or her designs and material selection process. During a recent trip to British Columbia, I was able to listen to and observe the real effort going into the study and implementation process.

The missing ingredient is the commitment on the part of the largest retailers and builders to stand shoulder to shoulder with dedicated manufacturers and distributors when they jointly believe that the best practices already exist or will soon be achieved. These companies simply must get on the renewable resource pride wagon and tell their customers that wood is the right choice.

So, my prediction is that certification will increase. Quality will remain fairly static even though the demands for better quality material will persist. Most premiums will be charged initially, availability will start to be noticeable, and the many fine practices already under way will finally get recognized for the great standards they are. If U.S. and Canadian producers don't believe that they ought to play, make way for the certified imports !

Products Council for a determination of equivalency.

Recently, Lowe's Home Improvement Centers issued one of the more powerful policy statements, acknowledging "the Forest Stewardship Council is recognized as having the highest certification standard available today and will be given preference over other certification systems."

While that makes some in this industry shudder, certification may be the forest products industry's best friend. Certification has the power to deliver something this industry has lacked in the marketplace-something it cannot build on its own or buy at any cost. Certification delivers credibility in the eyes of the public. And although landowners and manufacturers may not get more money for their wood products, they will create opportunity to protect and even increase their market share against competing products.

Until recently, the forest products industry never worried much about its credibility or image. Although it has a proud heritage, it has been content to keep to itself. There were trees to fell, lumber to saw and houses to build. The dawning of the 1970s brought with it the first modern-day challenges to the forest products industry about how they managed the world's forest resources. Particular attention was focused on tropical rainforests, but the concern soon spread to temperate and boreal forests.

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By David Ford President and c.e.o Certified Forest Products Council .ti, II

llnce dismissed by many as a passing idea driven by environmental activists, certification has grasped the forest products industry by its roots-right'at the retail level. It is no longer a question of whether voluntary certification will be embraced by the marketplace. Now the question is what certification standards will be deemed satisfactory to meet a growing market demand.

Arguably the single most significant development in the certified wood universe was the August 1999 announcement by The Home Depot that it would eliminate purchases of wood from endangered forests and show preference for wood originating in certified well-managed forests (Forest Stewardship Council or equivalent, as later stated by Home Depot's management). The weight of this announcement was not lost on the giant retailer's vendors, nor on its competitors, many of which have followed suit.

Just one year later, seven of the top 12 chains, accounting for approximately 507o of the lumber sold through home centers and lumber yards in the U.S., have stated a preference for certified wood, as have Andersen Corp., Jeld-Wen and residential developers Kaufman & Broad and Centex Homes. Most have stated a preference for "FSC or equivalent," and have turned to the Certified Forest

Concerns led to conflicts between environmental interests and the timber industry, costing both enormous sums of money and human resource. Instead of coming to the table to explore collaborative solutions, both camps dug in their heels, slung their fair share of mud, and relied increasingly upon legislation and litigation to solidify and reinforce their positions. The result is an industry less trusted, not by just environmentalists, but also by political and community leaders, the media, and even by Mr. and Mrs. Suburbia. This loss of credibility has diminished the social license to practice forestry on both public and private lands, and has lead to ever increasing regulatory controls.

Today, the industry must deal not only with issues of uncertain supply, declining quality and volatile pricing, but with the loss of market share to non-wood products. Customers want assurance that the products they purchase come from environmentally responsible sources. Some customers don't even care that those products are wood. They just want assurance. And when that can't be delivered, they turn to products that seem to fit the bill. They know that trees will not be killed to make steel studs. And if you build a deck with Trex, you don't have to move Bambi to Motel 6 while her home regrows.

Most alternative products are inferior to wood from an environmental life-cycle perspective. But most customers aren't into life-cycle analysis-they just want to feel good about what they buy. They want a credible, easy-to-identify label that says, "This product is O.K." If the forest products industry can't give consumers that assurance-that single, meaningful label-then they might as well step to the side of the aisle and watch the carts of steel studs roll through the checkout counter.

Certification will enable the forest products industry to regain public trust and restore its credibility. But for it to do so, the certification system it embraces must encompass broad stakeholder input, third-party-developed standards, a documentary chain-of-custody to track wood flow through manufacturing, meaningful on-product labeling, and transparent public reporting. This is the threshold industry must meet if it is to demonstrate to the public's satisfaction that the forests are in good hands.

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Secretary and Director of Marketing Forest Stewardship Council-U.S.

ed norm for forest management and wood products marketing. As in UL's work or a CPA's work, there is an added cost of doing business associated with doing what is expected of a company. But the benefits-public accountability and a sustainable supply of high-quality'timberwill make it something for which no one will question the good sense ofhaving.

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^"0 on the recent commitments of major retailers and manufacturers like The Home Depot, Lowe's Home Improvement Centers, and Andersen Windows to prefer wood products that can be documented as originating from responsible sources, it appears clear that forest certification is a lasting trend, one that is here to stay. But many in the industry have questioned-some publicly, some privately, "What will be the lasting impact of such a market trend on the industry, and on me?"

Since no one can forecast the future with certainty, I can't pretend to know for sure how the work of an organization like the Forest Stewardship Council will take hold in the long term. I can share, though, some of my observations about how the marketplace has reacted to our program, especially when FSC is implemented at the ground level, whether that is in the forest, in mills, or in a retail store.

The initial reaction by those who have confronted a request from their customers to get involved with the FSC has often been fear: fear that those unpredictable activists are up to no good again, fear that some unknown third party is going to come in and have control over key aspects of how businesses are run, orjust fear because FSC and certification, in general, is something new and therefore must be bad. Once they become engaged in our work, though, that fear tends to dissipate. In the end, forest certification and connecting a certified forest to a product through FSC's chain-of-custody is no more frightening a concept than having an organization like Underwriters' Laboratories ensure that the hairdryer you use every morning won't blow up in your hand, or that Price Waterhouse is looking over the financial statements of the publicly-traded corporation that you own stock in. As in the case of UL and a well-known accounting firm, consumers react well to the FSC assurance, and the industry has something strong and sure to hang its hat on when some may question the good work that it does every day on-the-ground.

"A learning curve" is the short-term outlook for certification in the marketplace, for it will take time for everyone to gain confidence in the way the system works and to point out better ways for it to integrate more seamlessly into the realities of wood harvesting and processing. On the learning curve, there will probably be some anomalies in pricing and availability. Yet I also watch savvy companies at all points on the production chain overcome these occasional difficulties every day and coming to see FSC and the certified wood trade as an asset to their operations, as it brings them to build closer relationships with their suppliers. In the longer term, as the industry overcomes its initial skepticism and sees the parallels between a system like FSC's and other well-accepted third party verifiers, like UL and certified public accountants, and as the system benefits from industry's insight and input into how it works, forest certification will become an everyday, accept-

By Eddie McMillan Executive V.P.-Building Materials Group Willamette Industries, Inc.

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I here's no question that third-party certification of forestlands is a trend that is here to say. This is primarily due to the fact that it is a significant way to assure the public that private and industrial lands are being well managed and have gone through a rigorous verification by an independent party. I believe that this may be the only way that we, as forest products companies, can give the public the assurance they are looking for.

Third-party certification by small, private landowners will be slower to evolve but will happen over time. The success of small landowner certification will depend on how active and helpful the larger industrial landowners are in offering assistance to help achieve this goal. It's critical that all certification systems (SFI, FSC, etc.) develop programs for these independent landowners that facilitate program compliance in a cost-effective way. An effort of cooperation and communication about what the future holds in this area will help independent landowners to understand the advantages of timberland certification.

Regarding product certification, there is currently very little demand from the consuming public for certified wood products. Interest in certified wood products is being generated by a very few companies as a way to demonstrate to various environmental groups that they are purchasing products from well managed forests.

Little progress has been made thus far in the area of certified products because of efforts to promote only one certification program. As acceptance of responsible product certification systems is broadened to recognize them as logical choices, product certification may grow. If the only effort in the future is to argue about a single product certification system, I believe that little will be accomplished.

In summary, forest certification will work to the advantage of many forest product companies. It is an effective way to demonstrate that we are doing what we say we are doing in the forests. Once certification becomes standard, landowners who are not performing to code will make improvements for fear of falling too far behind their competitors.

Product certification can only succeed once we broaden the idea of forest certification to the private landowner base, which makes up the majority of the available wood fiber. A great deal of work is yet to be done in this area.

The details around certification systems need to be better defined so those participants in the programs can under-

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stand what is expected of them. All parlies need to understand that in the U.S. market, just one product certification system will not succeed. Forest product companies should welcome certification of our forestlands as the most inexpensive and effective way to convey the message that our forests are being well managed for today and the future.

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By John Heissenbuttel Vice President-Forestry & Wood Products American Forest & Paoer Association

t\lzertification of forest management practices is a growing trend in the U.S. and is here to stay. But, in reality, certification is not a new concept to forestry. Certification of forest management practices has been around for many years. The American Tree Farm System (ATFS), the world's oldest sustainable forestry and certification program will soon celebrate its 60th anniversary. Some 66,000 non-industrial private landowners with over 25 million acres are enrolled in the ATFS.

The American Forest & Paper Association sponsors the world's largest sustainable forestry and certification program in the world, the Sustainable Forestry Initiative, developed in 1994. In June of this year, the ATFS and the SFI program entered into a mutual recognition agreement whereby each program recognized the other as credible sustainable forestry and certification programs for non-industrial and industrial ownerships respectively. Combined, these two programs have close to 100 million acres of forestland enrolled. These programs, and others, are already having significant impacts on the forest products industry and forest management here in the U.S.

The SFI program is clearly having positive impacts on the management of our forests. Under the SFI program, some 6.5 million acres of forestland have been reforested and over 44,000 independent loggers and foresters have been trained in sustainable forestry practices. The SFI program has grown rapidly now to include over J2 million acres and SFI participants represent aboutTOTo of industrial roundwood consumption in the U.S. Of the 72 million acres enrolled in the SFI program, over 56 million acres of forestland in the U.S. and Canada will have been independently third party certified by the end of 2001.

The volume and value of certified wood and paper products labeled as such is currently very small, but is increasing as more retail outlets formulate policies to encourage their sale. The demand is being driven almost entirely by buyers groups and direct actions by environmental groups against major retailers such as The Home Depot, Lowe's, 84 Lumber, Wickes, Centex, Andersen Windows and others. To date, it does not appear that certified products command any kind of premium in the marketplace, so the extra costs associated with certification must be absorbed by the producer and/or the landowner. And these costs vary widely depending on the requirements necessary to achieve con-

formance with a particular program in a particular location. According to a study by the Research Triangle Institute, landowners in the southeastern United States need to obtain a price premium of as much as l4Vo to offset the costs associated with a certification program promoted by the Forest Stewardship Council. This does not include the costs associated with chain of custody tracking, a component of certification that enables labeling of certified products.

As more producers and landowners participate in certification programs, certified products will become more available. Manufacturers are hoping that certified products will command higher prices, but the market for wood products is highly competitive, and wood consumers are notoriously price sensitive. It is still too early to know if and how much of the added costs of certification will be reflected in the marketplace and how much will be internalized over the course of growing stands of timber. However, the main goal of these programs is sustainable forest management that, in turn, translates into a sustained supply of wood products. Over the long term. maintaining a stable, sustainable and secure supply of affordable wood products is in the best interest of manufacturers, landowners, and consumers.

Certification of forest management practices is here to stay. The SFI program has moved rapidly to continue to meet the expectations of customers and the marketplace and will be a growing force in supplying certified products from well-managed forests in the years to come.

QUIOK OI]OTIIS

"It wae v€flf rmueh a business deeision to say, fl-ook, we sell ,a lot of wood, and we want to make sure we will have wood to come for a long time."'

* Suztnne Apple, v.p. of environmental affairs, : 'Horne DePot

"Most people cal identify with the corrcqlt of certified wood. Fut when it comes to paying more for it, people tend to balk-"

- Bob Stoops, v.p. of marketing & sales, '"^ States Industries Inc, "Merely relabeling their destructive prractices as 'sustainable' forestry tfuough a slick PR campaign does nothing to change the reality on the ground."

* Bruce Hamitton, *

r:#:ti"y";i;;

"The problem with the FSC is that their standards are determined by environmentalists sitting in an office somewhere'"

-w. Henson Moore, ceo, American For€st & Paper Association

"We are going to vote with our purchasing dol* lars for products that are ""n*n simrey, spokzsman, Home Depot

"If you're not dealing with it no*i,ysu will be dealing with it in the future. Sustainable forestry {certification), in my opinion, is something that everyone in our industry is going to be dealing with in the next five to 10 years."

- Bob Stoops, v.p. of marketing & sales, : : States Indwst*es Inc,

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tr

J marketing mis you cannt afford to make

By Debbie Allen AIIen & Associates Consulting, Inc. Temple, Az.

a

takes

TIIME and time again. retailers

I larse and small make the same costly mistakes in marketing. Knowing how to avoid these pitfalls will save energy, disappointmentand money.

By stopping marketing

efforts you set yourself up for additional loss of business,

MistaLe #J: Putting all your marketing dollars in one area.

If your entire marketing budget is used on just one method of promoting your business, you won't realize the highest return on your investment. Diversifying your efforts will increase the frequency and reach of your messages and stretch your marketing dollars.

at least six times a year.

Mirtut " #4 z 1|llowing your ego to get in the way of common sense.

Ego can tempt a very bright person to do dumb things. Your marketing decisions should be based on factors that will positively affect some area of your business-usually the bottom line. Buying full-page ads or covers featuring yourself and not focusing on your business' unique offerings may result in money out the window. F

Mirtuk. #J: Not getting help when you need it.

Mi.t"t "

#I : uiminating

marketing efforts when times get tight.

When cash flow slows, advertising, direct mail and other forms of marketing are the easiest expenses to reduce, right? But cut these, and you eliminate the very activities that will bring in new customers to turn your business around. This is the time when you may be spending more time analyzing the results of your marketing efforts. But by stopping marketing efforts you set yourself up for additional loss of business.

Mi.t"L" * 2 : Notmeasuring

results.

Don't wait until times get tight to start measuring the results of your marketing efforts. By constantly analyzing these, you will be able to reinvest in what is working, and drop those that aren't. Ask customers how they found your business, and then track the results. Use in-store or online coupons, or host a focus group of a variety of customers to discover what attracts them to your business.

Businesses can get hooked into one large advertising program with a local newspaper, magazine or radio station, and put the majority of their marketing dollars there. They feel as if they have to advertise with the same media source, just because they always have or fear they will lose ground since their competitors are advertising there as well. Some business owners stay with a marketing vehicle for fear of upsetting its sales associate.

Many business owners only do a few direct-mail programs a year, targeted to their existing customer base. Your customer base and mailine list is gold; make sure you have budgeted a large part of your marketing dollars to advertise to your existing customers. They already love you, so keep them coming in by sending promotional (promotional-not just sale) postcards to them

If you find you're too busy to handle your marketing efforts or that your materials aren't looking as professional as they should, it's time to call in the reinforcements. Hire a full-or part-time employee to allow you more free time to work on the "business end" or hire an independent business consultant to bring in new concepts and fresh ideas.

Rrrrturr

West Building Materials. Atlanta, Ga., is liquidating the unprofitable locations amoilg its chain of 31 a Fort Walton Beach, Fl., woman has sued the local West store, claiming she was struck by improperly stacked mirrors

Window Creations, Birmingham, Al., a subsidiary of Brown Lumber & Supply, Columbiana, Al., has moved to a larger location three miles away ...

Pleasants Hardware, Richmond, Va., is closing its Short Pump, Va., store

Lowe's Cos. opened stores late last month in W. Boca Raton, Fl.; Conyers, Ga.; S. Florence, S.C., and Southlake, Tx. .,.

Lowe's submitted plans for a replacement store in Lynchburg. Va.; is building in Charlotte, N.C., and is fighting to build in Keller, Tx., and Durham, N.C. ... Yale Materials Handling presented a custom-painted forklift to mark the 6,000th supplied to Lowe's ...

Home Depot opens new stores this month in Dacula, Ga.; W. Huntsville, Al.; Fairfax, Va., and St. Augustine, Fl., and a 110,860sq. ft. relocated unit in Jacksonville, Fl. ... after a two-month test in Las Vegas, Nv., Depot is rolling online sales out to Austin and San Antonio, Tx.

Home Depot is seeking permission to build in Frankfort, Ky.; targets an Aug. opening in Tampa, Fl.; is considering a 10.5-acre site in Bearden (Knoxville), Tn.. and is scouting for property for additional stores in the Knoxville area

84 Lumber opened new stores in Tavares. Fl. (mgr. Dan Stinton, comgr. Don Childs); Georgetown, S.C. (mgr. Roy Zimmerrnan, comgr. Donald Tuten, outside sales Dan Miller); Silsbee, Tx. (mgr. Stephen Young, co-mgr. Chance Engle, mgr. trainees Tommy Alexander, Seth Cappen, Brandon Home and Nathaneil Saadon, yard

mgr. Derryll McGalin, associates Marites Young, Pamela Fulton and Jessica Creel); Kingsland, Ga. (mgr. Tim Gaffney, co-mgr. Trey Joines, contractor sales rep Jamie Horner, outside sales James Durden, mgr. trainees Mike Ingles, Geoff Bennett, Philip Noll, Neil Sherman, Phillip Rowell and George Kelley), and Commerce, Ga. (mgr. Joe Belden, sales coordinator Betty Redmon, outside sales Joanna Ewing, contractor sales rep Jeff Towles, mgr. trainees Shane Hovatter, Jeremy Prather, Matt Stewart and Terry Luck) ...

Scotty's North Lakeland, Fl., store was closed by sheriff's officials after an employee found a suspicious package wrapped in duct tape and wires; the county bomb squad detonated a device next to the package to destroy it

Smith-Phillips Lumber & Building Supply, Winston-Salem, N.C., was recognized by Triad Business News as one of the area's 25 fastest growing private firms

Snor:srurr/tlrutrcrun:rs

lttuisisna- Paciftc is permanently closing its New Waverly, Tx., plywood facility and Bemice, La., lumber mill due to declining plywood deinand and low lumber pnces...

Rolt O. Martin Lumber Co. has added a new 72-ft. CCA treating tube at its treating division in Alexandria, La., including new infeeds, outfeeds and drip pads, all in an enclosed building

Georgia-Pacific Corp. plans to close its Russellville, S.C., plywood mill this month for an indefinite period

SmartWood opened its first regional office outside the U.S., in Indonesia, headed by Asia Pacific coordinator Jeff Hayward

McEwen Lumber closed its High Point, N.C., administrative office and transferred those duties to its Hattiesburg, M$., corporate Hq. ...

Hunt Lumber is permanently closing its Castor, La.. sawmill

Anderson-Tully Co.. Memphis, Tn.o has been Farest Stewardship Council certified ...

Dean Luntber has temporarily closed its Gilmer, Tx., sawmill, but continues to run its treating plants, planer and dry kilns ...

e-Builder Inc., Boca Raton, Fl., agreed to buy the assets of Collaborative Structures Garden.con, Austin, Tx., is shutting down and seeking a buyer for its assets ...

Southern Forest Products Association safety awards were presented to ZR. Miller Mill Co., Brewton, Al .; Westvaco Corp., Summerville, S.C.; LouisianaPacffic. Jasper, Tx; Weyerhaeuser Co., Holden, La., and Georgia- Pacific mills in Fayette, Al.; Taylorsville, Ms., and Suffolk and Wakefield, Va.

DMSi agreed to integrate its software with the exchange platform of BuildNet, /nc., R-esearch Triangle Park, N.C.; Texas Plywood & Lurnber, Grand Prairie, Tx., became the first distributor to exehange live transactions from its backend DMSi core business sys- tem with customer Highland Homes via the exchange

Pallet Manufacturing Sy stems has moved from Boca Raton to Coral Springs, Fl. ...

Benjamin Obdyke Inc. has retained an investment banking firm to identify other firms oi product lines for acquisition

Cabinet & Tbp Supply, Naples, Fl., and Mills Distributing, Pensacola, Fl., are now distributing Kerfkore, Timberflex, Flexboard and Ultralite lines for Interior Products,Brunswick, Ga. ...

Builder Marts of America,Greenville, S.C., is promoting BlueTsrpb contractor credit cards ..

Housing starts in Oct. (latest figs.) remained flat at a seasonally adjusted annual rate of 1.532 million ... single family starts held at a 1.227 million rate; multifamily inched up to a rate of 266,000 for 5+ units, 39,000 for 2-4 units ... permits rose IVo to an annual rate of 1.537 million.

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Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.

Drcmrrn

Lumbermen's Club of Memphis - Dec. 7, meeting, Racquet Club, Memphis, Tn.; (901) 682-2838.

Miami International Construction Show - Dec. 7-9, 7th annual trade show, Miami Beach Convention Center, Miami, Fl.; (3Os) 44r-2865.

Houston Hoo-Hoo Club - Dec. 12-14, children's clothing drive, Allen Park Inn, Houston, Tx.; (281) 485-1855.

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National Association of Women in Construction - Jan. 4, monthly chapter meeting, Austin, Tx.; (512) 476-5534.

Mid-America Lumbermens Association - Jan. 5-7, winter weekend getaway, Big Cedar Lodge, Ridgedale, Mo.; Jan 12, promotions/advertising seminar, Clarion Hotel, Wichita, Ks.; Jan. L5-17, basic material estimating and advanced estimating seminars, Clarion Hotel, Oklahoma City, Ok.; (816) 313-2020.

International Mass Retail Association - Jan. 7-10, Logistics 2001, Disney's Yacht & Beach Club, Orlando, Fl.; (703) 8412300.

TruServ Corp. - Jan. 8-10, LBM market, Miami Beach Convention Center, Miami , Fl.; (773) 695-5000.

Lumbermen's Club of Memphis - Jan. 11, luncheon meeting, Racquet Club, Memphis, Tn.; (901) 682-2838.

Do it Best Corp. - Jan. 12-13, winter market, Civic Plaza Hotel, Phoenix, Az.; (219) 748-5 300.

Buttery Hardware Co. - Jan. 13-14, annual show, Palmer Auditorium, Austin, Tx.; (915) 247 -4141.

House-Hasson Hardware Co. - Jan. 13-14, spring dealer market, Opryland Hotel, Nashville,Tn.; (423) 525-04'll.

Roof Coatings Manufacturers Association * Jan. 13-17, annual conference & expo, Jamaica; (301) 230-2501.

International Housewares Show - Jan. 14-17, McCormick Place, Chicago, Il.; (847) 292-4200.

National Retail Federation - Jan. L4-17, annual convention, Jacob K. Javits Convention Center, New York, N.Y.; (202) 783-79"7r.

North American Wholesale Lumber Association - Jan. 14-18, executive committee meeting, Maui, Hi.; (800) 527-8258.

Restoration & Renovation Show - Jan. 15-17, Hilton Tower, Washington, D.C.; (800) 982-6247.

Moore-Handley Inc. - Feb. 16-18, spring show, Jefferson Convention Complex, Birmingham, Al.; (205) 663-8235.

American Fence Association, Inc. - Jan. 17-20, FenceTech 2001, Convention Center, San Antonio, Tx.; (800) 822-4342.

Florida Hardware Co. - Jan. 19-21, spring show, Orlando Centroplex, Orlando, Fl.; (904) 783-1650.

Monroe Hardware/Smith Hardware - Jan. 20-21, market, Charlotte Merchandise Mart, Charlotte, N.C.; (828) 286-3121.

American Hardware Manufacturers Association - Jan. 2l-23, manufacturing excellence conference, Maniott Hotel, Rancho Mirage, Ca.; (847) 605-1025.

American Wood-Preservers' Association - Jan. 2l-23, winter meeting, Pier House, Key West, Fl.; (817) 326-6300.

DIY & Home lmprovement Show - Jan. 2l-23, Olympia 2, London, England; (01 1) 44-l8l-462-0'121.

Budma 2001 - Jan. 23-26, trade fair, Exhibition Fairgrounds, Poznan, Poland; (3 17 ) 293 -0406.

Louisiana Building Material Dealers Association - Jan 24-28, annual convention and buying show, Hilton Hotel, Lafayette, La.: (225) 344-4317.

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Louisiana Building Material Dealers Association has enlisted experts Carole Cukrell Neff and Norman Hodgins to lead an estate planning seminar at its annual convention Jan. 25-28 at the Lafayette Hilton & Towers, Lafayette.

"Logging In" is the new name of LBMDA's monthly newsletter.

Kentucky Lumber & Building Material Dealers Association has selected the Marriott RiverCenter Hotel and Northern Kentucky Convention Center, Covington, Ky., as the sites of its annual convention Feb. 19-20, to be held jointly with the Ohio and West Virsinia associations.

KLBMDA has named its monthlv newsletter "TheBuzz."

Mid-America Lumbermens Association welcomed Woodie Acord, Acord's Home Center, Eureka Springs, Ar., as its new president.

MLA is using the theme "Tools for Today, Building Blocks for Tomorrow" for its annual Building Products Expo Feb. 2-3 at the Crown Center Exhibit Hall. Kansas City, Mo.

Mississippi Building Material Dealers Association has so far received "volunteer dues assessments" from l2 member companies.

Pacific Forest Products' rapid growth and success can be attributed to our commitment to providing customers with Honesty, Reliability and Quality Service. From warehouses in Miami. F1.. and Birmingham, Al., we distribute softwoods and hardwoods, including Southern Yellow Pine Lumber, Plywood, Hem-Fir, Spruce Products, Millwork, and Doors-from coast to coast. We are agents for many European and South American companies for pine and hardwood.

Our Hardware Division in Miami offers a wide range of brand name lines such as Moen, Liasco, Price Pfister, Elkay, Dewalt, Black & Decker, American Tool, Seagull Lighting, Sylvania, Eagle, Kwikset. Leviton. and others. Come visit our new showroom!

"Lumber prices are volatile, and the changes really are a mystery. It's amazing that what takes 40 years to produce, changes day to day."

- Michael Carliner, economist, National Association of Home Builders

Treated Wood Safety Video

The American Wood Preservers Institute, Fairfax, Va., has released a video that features five noted experts attesting to the safety of pressure treated wood.

BIRMINGHAM, ALABAMA

5 Riverchase Ridge, Hoover, AL35244

Toll Free 800-730-6330

(205\ 682-7550 Fax 205-682-7481

(Wholesale Distribution/Domestic Sales) SYP, Lumber & Plywood, Hardwood Specialty Products, Imported Softwoods & Hardwoods, Spruce, Gypsum Products www.pacificforest.com

Among the researchers interviewed on AWPI News Update: How Safe Is Preserved Wood? are Drs. Christopher Teaf, director of toxicology, Florida State University, and Dr. Gaylord Lopez, director, Georgia Poison Center, both of whom agree that preserved wood is safe for children and adults.

The 16-minute program, anchored by former Washington, D.C., area newsperson Jane Karlen Walsh, is particularly timely in light of a recent episode of ABC-TV's The Practice that questioned the safety of treated wood (see Nov., p. 27).

We treasure our most important assets: our customers.

Ben Phillips has retired as president of Builders FirstSource's Southeast Group. He is succeeded by Morris Tolly.

Scott Hoenig has been promoted to general mgr. of FoxworthGalbraith Lumber Co., San Antonio, Tx. Michael Scott Dean succeeds him as satellite mgr. of the Carrollton, Tx., operation.

Jeff Palmer is now trading low-grade panels and industrials for Midway Forest Products, Spanish Fort, Al.

Michael E. Case has been elected president and ceo of Gulf States Paper Corp., Tuscaloosa, Al., succeeding J. Edward "Edtt Woods, who retired after 3l years.

Chuck Weckwerth, ex-Do it Best and Ace Hardware, is new to outside sales at Columbus Lumber Co., Brookhaven, Ms.

Gregory P. Caruso, ex-Georgia-Pacific, is now with Curtis Lumber and Plywood, Springfield, Va.

Joe Farmer has been named sales mgr. of Chips, Inc., Troy, Va. He will also oversee sales at Arbor Tech's new Blackstone, Va., mill when it opens next spring.

Gino Pedatella, ex-Dixie Plywood, is branch mgr. of the new Savannah, Ga., warehouse for Heritage Forest Products, Orlando Fl.

Greg Turner has been named president of Home Depot's Mid South division, overseeing 126 stores in Ga., N.C., S.C., Al., Tn., and Va. Mark Butler is mgr. of the new store in Rosenberg, Tx.

Joseph Kastelic has been promoted to v.p.-specialty products for Louisiana-Pacific Corp.

Royce G. Brazeal is the new general mgr. of Lowe's Cos.' regional DC in Mt. Vernon, Tx.

Glenn W. Buse has been named v.p. of human resources for 84 Lumber Co. Scott L. Fruehan is v.p. of marketing and advertising. Jimmy Mizia has been promoted to mgr. of 84 Lumber Co., Salem, Va. Matthew Caldwell is co-mgr. in Somerset, Ky., and Shawn Schubert is co-mgr. in Calhoun, Ga.

Raymond Edwards, lumber sales mgr., Hunt Lumber Co., Ruston, La., has retired after 42 years.

Stephen W. Cotaya, gen. mgr., Snavely Forest Products, Dallas, Tx., was named v.p. ofSnavely Forest Products and coordinator of engineered wood products for distribution locations.

Dawn Eacret has joined the sales force at Travis Lumber Co., Mansfield, Ar.

Doug Bowman has been promoted to team leader of Willamette Industries, Bennettsville, S.C. Ken Stuart is now wood procurement mgr., Bernie Stewart, manufacturing services mgr.

John G. Miles, Columbus McKinnon Corp., Chatanooga, Tn., and James E Wood, Phifer Wire Products, Tuscaloosa, Al., were elected to the American Hardware Manufacturers Association board.

Paul Miller, Jr., was elected president of the Lumbermen's Club of Memphis, Memphis, Tn. Terry A. Wilson, Wilson Lumber Co., is lst v.p.; Mike Cowan, Hardwood Market Report, 2nd v.p.; Elsie B. Starr, Colco Fine Wood and Tools, secretarytreasurer, and Sam Barkley, J.T. Shannon Lumber Co., and Walter "Jeb" Fields, IV, Walter M. Fields Lumber, directors. William Kenneth "Kenny" Cornelius, Cornelius Lumber, Middleton, Tn., won the Wilson Award as Lumberman of the Year. Founded in 1898, the organization reportedly is one of the oldest trade groups of its kind in the country.

Rod Dempster has been named v.p. of business development for the wood product business of Weyerhaeuser Co.

Joe Stoltz was appointed director-sales & marketing for the Fesr Parts division of International Comfort Products, Lewisburg, Tn.

Greg Zumchak has been named regional mgr.-Northeast for Ter-px Inc.

Robert Bagwell, International Paper Co., Dallas, Tx., was elected to the board of APA-The Engineered Wood Association. Mike flare, business technical representative, Louisiana-Pacific, has been appointed chair of the technical advisory committeestructural panels, succeeding Richard Enlow, Georgia-Pacific.

Bob Guertin has been named national director of retail sales for Egarden.com, Raleigh, N.C. Steve Gurganus is certified horticulturist and plant industry expert.

Barron Harbin, Harbin Lumber Co., Lavonia, Ga., was named treasurer of Do it Best Corp. Dave Haist is now senior v.p. of member services, and Bob Taylor is senior v.p. of operations.

Steven Anthony, Bearden Lumber Co., Bearden, Ar., has been elected chairman of the Southem Forest Products Association, Kenner, La. Clayton Barns, Willamette Industries, Ruston, La., is vice chairman; Chip Harrigan, Harrigan Lumber Co., Inc., Monroeville, Al., treasurer; Alex Hopkins, GeorgiaPacific Corp., Atlanta, Ga., immediate past chairman; Lionel J. Landry, secretary, and Karl W. Lindberg, president.

Dan Perry is the new president and ceo of Milwaukee Electric Tool Corp., effective Jan. 1,2001, succeeding Richard Grove, who is retiring after nine years.

Eric Franckhauser, Home Depot, Hickory, N.C., wed Joy Beam Sept. 23, and honeymooned in Cancun, Mexico.

Candace Renee Harris, MIS analyst, Lowe's Cos., N. Wilkesboro, N.C., wed Tracy Lamar Graham, Nov. 11. Crystal Estep, Aiken, S.C., wed Michael Joseph Benoit, Sept. 15, and honeymooned in Jamaica.

Chuck Casey, advertising sales mgr., Building Products Digest and The Merchant Magazine, is celebrating his fifth year with Cutler Publishing, Inc.

Manuel Countz has left the accounting department at MungusFungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.

roducts

Red Cedar Outdoor Furniture

Outdoor furniture made from western red cedar is new from Great American Woodies.

Cedar Horizon Tete-A-Tete features two chairs with contoured comfort seats joined by an extra-wide angled table.

Circle No. 404

One Tough Fastener

Swan Secure Products has introduced a storm panel fastener made of corrosion resistant 305 stainless steel.

Give Your Pals A Lift

An adjustable attachment for vacuum tube lifters that is said to allow one person to lift and move pallets safely and easily, without bending and stretching, is new from Anver Corp. VT-PLA is made of durable extruded aluminum for handling standard 48" square and other size pallets.

Circle N0.401

Cut'em Off At The Pass

Xuron has introduced ergonomic hand tools for cutting, crimping and forming soft and hard wire.

" Hurricane Albert" can be installed into wood, concrete or masonry and can be removed after the storm by unscrewing the washered wing nut and covering the screw head with the plastic cap, leaving the fastener securely imbedded and ready for the next panel installation. Each pack contains 25 screws, washered wing nuts, plastic caps, hex driver bit and a masonry drill bit.

Circle No. 405

Rare Air

The tools can be used to cut plastic tubing, sheet metal and soft wire.

Circle N0.402

Shape Of Things To Come

An attachment that converts a table saw into a shaper is new from LRH Enterprises, Inc.

Magic Shaper's 4-l12" stackable steel head cuts wider mouldines and has3l4" and l-l/4" arbor holes.-

Circle No. 403

A mini-duct central heatins and air conditioning system that creites gentle circulation without drafts and evenly distributes warm or cool air from floor to ceiling is new from Unico, Inc.

The Unico System reportedly removes up to 3O7o more moisture than conventional air conditionins systems making even higher thermol stat settings more comfortable, efficient and economical.

The system is barely audible due to sound-absorbing tubing in its air supply ducts.

Circle No. 406

Coat Of Arms For The Roof

Tuff-Kote Co. has a new organic oil-based coating for preservin!- and maintaining residential and commercial shingled roofs.

Shinele-kote is said to seal. restore and beautify asphalt, composition, asbestos. wood. cedar shake and slate shingles and stop premature brittleness and cracking.

The product comes in six colors, reportedly hides discoloration and stains and blocks harmful chemicals and UV rays.

Circle No. 407

Saw With A Toothy Grin

Vaughan & Bushnell Manufac-turing Co. has introduced a 10" pull saw with a cutting edge of 2l teeth per inch.

The Mini-Bear Saw features interchangeable blades and offers precision cutting for mortising, dovetailing and flush cutting plywood, particleboard and moulding.

Applications range from heavy duty ripping and cross cutting to precise cuts for fine carpentry.

Circle No.408

Laminate Ceiling Planks

Laminate ceiling planks in four natural wood colors made from MDF to resist warping, cracking and splir ting are new from Armstrong Ceilings.

WoodHaven planks are 5"x78" x3l8" and come with a lifetime- limited warranty.

The interlocking tongue and groove product attaches to wood joists or wood furring strips using installation clips.

Circle No. 409

Decorative Accents

Outwater Industries, LLC has introduced detailed light motif design profiles precision laser-cut from l/4" Baltic wood for use as decorative accents in childrens' rooms, wall borders or galley rails.Carved wood accent mouldings come in 4' lengths in 2.60" to 3.46" heights with repeating design patterns every I .'14" to 13.81".

The product comes in 12 different designs.

Circle No. 410

Red Oak Flooring

Kentucky Wood Floors has introduced custom 3/4"x24" wood flooring in red oak with a quartered oak background.

TellTermites To Bug Off

Louisiana-Pacific Corp. has teamed with Osmose to introduce "protected" building products to combat the Formosan termite.

The SmartGuard line includes sheathing, flooring, dimensional wood framing, insulation and siding that incorporate borates into the treatment process.

The borates interfere with a termite's metabolic pathways when they are ingested through feeding or grooming. Surviving termites are said to then avoid the protected wood products.

Circle No. 413

Push Comes To Shovel

Shovels made from a molded, fiberglass-reinforced engineering composite that come with a lifetime warranty are new from Nupla Corp.

Lawn Cart

A lawn cart with 5" rear wheels and a spout for dumping large loads is available from Ames-True Temper. Easy Roller Plus has a flat bottom with a 4-cu. ft. capacity that holds up to 250 lbs., deep tool storage trays and 9" front wheels.

Circle No. 415

In Heat's Way

A heating register deflector that can be adjusted to direct the airflow toward the middle of a room at floor level is new from Intromark Inc. Bettavent's curved, angled grill is said to disperse air evenly from side to side, projecting warmth throughout a room.

The unit can be completely closed to eliminate heat waste in unused rooms and can be opened and closed by hand or foot.

Circle No.416

Power Pylon digging tools come in round point, square point, drain spades, garden spades and trenching shovels.

Circle No. 414

Walk Behind Concrete Saw

ATP has an air powered 20" walk behind concrete saw with a 20" blade for cutting depths up to 7 inches.

Cambridge's slight difference in color creates a custom wood floor with an emphasis on the pattern.

The product also can be used as a custom accent.

Circle No. 411

Duke Of Pearl

Balmer Studios has introduced three new pearled mouldings and a matching pearl rail.

Dentil & Pearls and Eggs & Pearls cornices measure 5-l12"x8' and 3"x91 " respectively, come pre-primed and are made from a polymer formula that provides a smooth, thick finish, uniform depth and definition of detail.

Circle No. 212

is ovoiloble by circling the corresponding Reoder Service number opposite the inside bock cover ond sending the form to New Products Editor, FAX to 949-8 52-023 l, by E-moil to ddelvol@ioc.net, by moil to 4500 Compus Dr., Suite 480, Newport Beoch, io. 92660, or by colling (949) 852-r 990.

Poly300 panels have high light transmission, low heat transmission and are said to be weather resistant. The product comes in 8', l0' and 12' sheets in a variety ofcolors.

Circle N0.417

lirerqture

Shingle Bells, Shingle Bells

"How to Shingle a Cone Roof is free from the Asphalt Roofing Manufacturers Association, 4041 Powder Mill Rd., #404, Calverton, Md. 20705; (800) 829-3572.

Glove & Kisses

A l0-p., full-color catalog of work gloves is free from Touchstone Products, 2517 Villamonte Ct., Camarillo, Ca. 93010; (805) 389-0087.

Treated Wood Answers

"Answers to Often-Asked Questions about Treated Wood," an 8-p. guide, is free from the Southern Pine Council, Box 641700, Kenner, La.70064: (504) 4434464.

Quality Construction Guide

The updated second edition of Quality in the Constructed Project is $40 from the American Society of Civil Engineers, 1801 Alexander Bell Dr.. Reston. Va. 20191; (800) 548-2723.

lmported Hardwood Decking

A CD-Business Card with an informational presentation on imported hardwood decking products is available from Lightning Brand Products, 815 NE Davis St., Portland, Or. 97 232: (800) 27 5-397 2.

The Door Score

An 8-p., full-color catalog of door styles is free from Sincol, (800) 992-0397.

It Takes The Heat

A brochure on Xtractor Vent, a new sectional shingle over ridge vent that extracts heat and moisture from an attic, is free from Benjamin Obdyke, Inc., (800) 346-76s5.

Formosan Termite Booklet

An 8-p. booklet on using pressure treated southem pine to protect structures against Formosan termites is free from the Southern Forest Products Association, Box 641700, Kenner, La. 70064; (504) 443-4464.

Tools Rule

A full-color catalog of industrial power tools and accessories is free from Makita USA, Inc., 14930 Northam St., La Mirada. Ca. 90638; (80U 462-5482.

Suspended Wood CD-Rom

A CD-Rom on wall panels, suspended wood and PVC ceiling systems is free from the Rulon Co., 105 Rulon Dr., Brunswick, Ga. 3 | 525 ; (800) 227 -85 66.

Giant Hardware Catalog

The fall 2000 catalog of products such as water based finishes and stains, metal laminates, hinges, handles, knobs and other supplies is free from Custom Service Hardware. (800) 882-0009.

Housewares Everywhere

A guide to the Jan. 14-17 Intemational Housewares Show at McCormick Place, Chicago, Il., is free from the National Housewares Manufacturers Association, (847) 292-4200.

guide

Aumnr

Georgia-Pacific.,............;.....(800) 866-1414 (205) 233-0256

Grayson Lumber Corp....................................(2561 292-3227

Great Southern Wood Preservin9..................(800) 633-7539

Gulf Lumber Co., Inc, .....................................(334) 457-6872

McEwen Lumber Co ^.....(33/.1432-2322

Mcshan LumberCo ........(2051375-6277

Mead Southern Wood Products.....................(800) 273-6597

Pacific Forest Products........(800) 730-6330 (205) 682-7550

Sanford Resources (TrimJoist).......................(205) 695-7128

Stringtellow Lumber Co., Inc.,..,.....................(800) 825-9400

Weyerhaeuser C0..,.............(800) 541-4825 (256) 381-3550

Arrlrsls

Anthony Forest Products C0. .........................(800) 221-2326

Bean Lumber Co., Curt .......(800) 232-2326 (8001 482-2352

Deltic Timber Corp. ........(870) 881-M14

Hoover Treated wood Products.....................(800) 832-9663

Lewis Lumber & Manufacturing Co. .............,.(870) 387-2884

Weyerhaeuser Co. .........(800) 643.1515

White River Hardw0ods...,..............................(800) 558-01 19

honor

Alpine Engineered Products..,..,.....................(954) 781-3335

Building Products of America......................,..(800) 962-1518

Hoover Treated Wood Products, Inc. ..........,..(904) 258-7818

Lumbermen's Underuriting A11iance...............(800) 327-0630

McEwen Lumber Co. (Dekay Beach).............(561 ) 276-51 55

McEwen Lumber Co. (Jacksonville)...............(904) 783-0170

McEwen Lumber

Sunbelt Material Handling.... (800) 353-0892 (77 0\ 569-2244

Universal Forest Products..........,.,..,....,.........(912) 985-8066

Weyerhaeuser Co................(800) 282-3370 (404) 355-5971

Krrruqv

Glen Oak Lumber & Milling ....(800) 242-8272

McEwen LumberCo .......(502) 297-8321

Weyerhaeuser C0................(800) 752-6032 (502) 368-3331

loursnrr

Elder Forest Products..........(800) 256-71 97 (31 8) 625-81 41

Elder Lumber Co., Roy O.....................,.........(800) 844-0615

ElderWood Preserving........(800) 467-8018 (318) 964-2196

Landry Lumber Sales, Richard.......................(318) 442-0453

Martin, Roy 0.......... ..,...(800) 299-5174

McEkoy Metal, Inc. ..............(888) 562-3576 (31 8) 747-8045

Southem Gulf Trucking .....................,....,.,.,...(318) 222-8106

Southem Pine C0unci1....................................(504) 443-4464

Willamette Industries .....(318) 255-6258

ttsrslppt

Columbus 1umber...............(800) 654-6743 (601) 833-1990

Hankins 1nc..........................(888) 837-9286 (662) 837-9286

Hood Industries....... ......(601) 735-5071

Shuqualak Lumber C0....................................(601 ) 793-4528

Southern Lumber Co. ..........(800) 748-8919 (601) 362-0019

TrimJ0ist.........,........ ......(800) 8,14-8281

Weyerhaeuser BMD ............(800) 858-0310 (228) 865-1077

llonn Cmouu

BargainBuilder.com. ......(888) 960-3979

Chemical Specialties, Inc. ...........,.,..,.............(7041 522-0825

Crumpler Plastic Pipe, Inc................,..,..........(800) 334-5071

DLH Nordisk, Inc. ...........................................(800) 688-2882

Huber Corp., J.M. ......(7041547-9220

McEwen Lumber Co. (High Point).,..,.............(336) 472-1676

McEwen Lumber Co. (Raleigh) .....,..,....,.,......(919) 772-7550

Smith Millwork, Inc. ...................,....................(336) 249-8171

Southern Lumber Sales...............,.,..,..,..........(919) 937-8800

Southern Software Technology & Research..(910) 484-5518

Staubach Co., The ......(704) 942-2300

Superior

Orumm

Soun Cmourr

furrsrr

fms

ified qds

Rates: 25 words for $25, additional words '7OQ ea. Phone number counts as 1 word, address as 6. Headline or centered copy, $6 per line. Private box or special border, $6 ea. Column inch rate: $45

camera-ready, $55 if we set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad c/o Building Products Digest, 4500 Campus Dr., Ste. 480, Newport Beach, Ca. 92660-1872. Make checks payable to Cutler Publishing. Mail copy to above address, Fax to 949-852-023 I or call (949) 852- 1990. Deadline for copy is the 20th of the month. Payment must accompany copy unless you have established credit with us.

IF YOU ARE a market-driven supplier, call 800-966-2801 or visit our Web site StainlessSteelNails.com and learn how to become a Prosram Dealer for Swan Secure.

DRY KILN STICKS HONDURAN HEART PINE FLOORING DECKING BOARDS

Interamerican Wood Products has available for sale hardwood dry kiln sticks from Malaysia, heart pine Honduran flooring, and imported decking boards. We can ship all over the U.S. Please call us for a quote at (912) 2830353 and ask for James Stovall. Your complete satisfoction is our guarantee.

WANTED: Plywood/OSB strips, drops; sound, square, uniform, dry, thickness l/4 through 23/32. Preferred width,3-l/2, 5-l/2 or wider. Length 32 to 96 inches or longer. Mixed or truckload. Send price and availability to FAX #901-682-8501, or mail to: Lumber Source, 4746 Spottswood, Memphis, Tn. 38117. Phone (888) 576-8723 GSOURCE).

REMANUFACTURING SPECIALIST. center match on 1". 2". 3"and 4" lumber. Other patterns including flooring, ceiling, log siding and more. Custom CCA treating. Custom KDAT. We manufacture Southern Yellow Pine lx4 and lx6 S4S and patterns. Call Billy Ryals, Laurel Lumber Co., Laurel, Ms., (601) 6497696: Fax 60l -428-1214.

Best Deals on Business Surplus!

Over $1 billion in surolus discounted uo to 90%. Apparel, consumer, office and more available in secure online trading markelplace. Satisfaction Guaranteed! Visit Liouidation.com.

NAWLA TRADERS MARKET:

(1) Linda Priddy, Dorothy Sinclair, Wes Johns, Palrick Sinclair.

(2) David Graham, Sharon Reed, Dwight Patterson.

(3) Dennis Moroz, Larry Hansen. (4) Tom Reke, Jay

Wrenn. (5) Jack Donovan, Roger Fossett, Jim Pepple. (6) Mark Dippel, Dixie Tibbets, Todd

Lund. (7) Tom Sangiacomo, Dick Buck. (8) David Smith, John Dimeling, Tom Von Moos, Jim Enright. (9) Lee White, Jerry Bandel. (10) Lee Scott, Bob Bretz. (11) Bob Edwards, Jim Duke Jr., Tracy Colosimo. (12) Nestor

Pimentel, Michael Parrella, Janet Pimentel, David Cutler. (13) Bill Cosbey, Barry Schneider, Lorena Marodi, Jim Hand. (14) Gordon Wiseman, Christopher MacFarlane, Barry Larsen. (15) Steve Kallberg, Jason Johnson, Tom Parks. (16) Dave Komar, Denise Kulseth, Matt Bohlender. (17) Jim Gould, Doug Jordan,

Jerry Flynn. (18) Mike Varek, Nancy Baird, Rick Hoag. (19) David Jaffee, Harvey Hetfeld. (20) Hunter McShan, Mark Junkins, Charlie Quarles. (21)Doug & Melinda Davis, Dan Seid.

(22) Dan Lusby, Jim Mace, Jack Pellham.

(More Traders Market photos on next page)

DALLAS was sile of Nov. 2-4 Traders Market (continued from previous page): 11) George Emmerson, Nick Kent, Ted Roberls. (2) John Reger, Scott Elston, Karen Tonning. (3) Paul McKay, Steve Osterman, Craig Faulkner. (4) Arnie Nebelsick, Steve Bush. (5) Michael Swiger. (6) Doyal Marks, Jim Livermore. (7) Sean O'Bannon, Ed Langley, Ryan Holmes, Harry Holmes. (8) Marty Hawkins, Bob Fregia. (9) Christy Hollenback, Lance Hubener. (10) Greg Kruse, Karen Larson, Todd Lund. (11) John Rogalski, Lindsay Crawford. (12) Ted & Annette Fullmer. (13) David Dowdy, Robert Jordan lV, Roy Little, (14) Kent Goodyear, Jim Sargent.

Buu,orxc Pnooucrs DrcBsr DecrMeen 2000

(15) Shannon Sabres, Ben Stephens. (16) Maria & Andy Freeman. (17) Parker Butter{ield, Lori Armstrong. (18) Beverly Del Grosso, Skip Newell, Joan Griswold. (19) Hans Blumenthal, Thomas Mende. (20) Joe Patton, Larry Wagner, (21) Sherman Leibow, Steve Weekes. (22) John Hedges, Rob Burnett, Kim Eickerman. (23) Gary Guthery, Jason Henson. (24) Orlan McCarty, Ken Robinson, Hop Hopkins, Darrell Smith. (25) Lowell

Mannering, Katie Rosenberg, Greg Welling. (26) Mike McKanna, Meg & Bill Malloy. (27) Bob DeSeyn, Donna Allen, E.J. Langley.

(More Traders Market photos on next page)

NEARLY 2,000 at 277-exhibit Traders Market (continued from previous page): (1) Bobby Thomas, Jim Epperson Jr. (2) Bill O'Banion, Bob Beeler, Laurie Creech. (3) Mike Davis, Jim Gillern, Linda Bouford, Jack Palacio. (4) Tony Lapinto, Larry Audette, Dennis Karnstein. (5) Andy Faircloth, Dan Zellick. (6) Mike Webster, Carey Elder, Darren Duchi. (7) Michael Johnson, Len Williams, Tim Elbers, (8) Kirk Hammond, David Haynes, Jeff Stephens, Bill

Behan (9) Gerry Gluscic, Conrad Whittle, Kevin Breen, Claude Scotl. (10) Richard Kleiner, Butch Bernhardt (11) Dan Semsak, Chris Close, Kevin Rooney, Steve Killgore, Steve Webb. (12) Hal Williams, Johanna DuFour. (13) Angie Wallert, Pat Diedrich, Monte Jensen, Mike Youssef (14) Mark Swinth. Jim Stuckey. Kris Lewis. (15) Jim Vandegrilt, Jack Davis, Gary Tragesser. (16) Doug Hudson, Dave Duncan, Don Dye. (17)

Lavoyd Hudson, John Stimpson, Kris Johnson, Bob Anderson, Howard Mosley, Jr. (18) Chris McCoy, Jack Pellham, Dwayne Lund, Larry Petree, Raymond Luther. (19) Bob Lackey, Daniel Kane, Tess Lindsey, Rick Palmiter. (20) Bart Swan, Ken Clark. (21) Mark Tucker, Ken Rule, Michael Corsello, Ed List. (22) Nolan Schweikel, John Helela. (23) Brad Judy. Terry Baker. Chad Bailey. 124) Tony Jones. Johnny Konecny, (25) Terry Humphrey, John Carden.

uolles

Frank Crosslin Jr., 64, ceo, Crosslin Supply Co., Smyrna, Tn., died Aug. l8 in Nashville, Tn.

A native of Eagleville, Tn., and graduate of the University of Tennessee, he was a past president of the Tennessee Building Material Association, now the Southern Building Material Association.

William M. Horn, 85, retired general manager, Frankfort Building Supply, Frankfort, Ky., died Oct. 21 in Frankfort.

He served in the U.S. Navy during WWII and was a member of the Kentucky House of Representatives from 1952-1956.

He was a longtime member of the Kentucky Lumber and Building Material Dealers Association and served as president in 1980.

Software Firm Acquires Rival

Lumber management software company Progressive Solutions Inc., Richmond, B.C., has acquired log procurement and lumber sales software firm The Barker Group, Sault St. Marie, Ontario.

In addition to merging both companies' sales and marketing divisions, Barker's former headquarters will remain in operation and continue to be serviced by its veteran industry personnel support staff.

Progressive Solutions plans to shortly introduce Fiber Track and Mill Track, additional log procurement and lumber sales and inventory software packages to complement its Lumber Track wood management software program.

Sustainable Standards Sought

The International Forestry Industry Roundtable has unanimously agreed to evaluate the credibility of sustainable forestry programs and establish mutual recognition standards by April 2001.

IFIR is composed of national forest industry associations from the U.S., U.K., Canada, Mexico, Norway, Finland, Sweden, France, Brazil, Chile, South Africa, New Zealand, Australia and the European Union.

The coalition made the announcement after its Oct. 24-2J annual meeting in Marysville, Australia, where forestry standards were the main topic on its asenda.

SFPA's Treats On The House

The construction of a second alltreated Habitat for Humanity house has begun in New Orleans, La., sponsored by Southern Forest Products Association.

With more than 8,000 bd. ft. of .40 CCA retention southern pine lumber donated by member Elder Wood Preserving, Mansura, La., the 1,000sq. ft. structure is one of 15 SFPAsponsored homes to be built on a single block by Habitat for Humanity.

The first Habitat home built with treated southern pine for all its framing elements was presented to its owner in July (see June, p. 21).

Huttig Loses Andersen Line

Huttig Building Products, Inc. is no longer carrying Andersen Windows at its 62 distribution centers.

Andersen decided to end the decades-old relationship due to differences in the companies' distribution strategies. Soon after, Huttig agreed to increase the number of its facilities that distribute Weather Shield windows and doors from eight to 13.

Huttig's sales of the Andersen line for the first six months of 2000 were $38 million.

floor joists. Let's just s-y they're stronger, straighter, lighter and dimensionally truer than any conventional 2x10 joist you've ever seen. They're also alot quieter. Which makes NASCOR- the strongest, quietest floor joists you've ever heard.

engineered floor joists are available at:

GYPSUM KINGS: At 700 million sq. ft., BPB Celotex's new Canollton, Ky.-based gypsum board manufacturing plant reportedly is one of the largest in the nation. The $72 million facility features totally computercontrolled equipment for making 114',318", 112" and 5/8" thick, 48" and 54" wide boards. The firm also has gypsum plants in Jacksonville, Fl.; Cody, Wy.; Fort Dodge, la., and Port Clinton, Oh., and a gypsum board lacings operation in Quincy, ll.

New N.C. Lowe's Has New Look

Lowe's hopes a new layout and product placement introduced in a store opening in Charlotte, N.C., will encourage customers to do more brainstorming and more buying.

The new store has more open aisles and features areas where customers can work with items and generate ideas for their homes.

Though Melissa Birdsong, director of trend forecasting and design, said the goal is to be a "store within a store," the new look also is a way for Lowe's to try to capitalize on the growing number of women involved in d-i-y projects.

While the American Hardware Manufacturers Association reported that 387o of last year's d-i-y purchases were made by females, women account for 50Vo of purchases at Lowe's. The revamped design excludes some of the steel shelving found in most existing stores, and also features color displays, room vignettes and product displays to draw shoppers to the idea/work area sections. "It invites you into the space," said Birdsong. "It says, 'We're in this business."'

These areas are not manned by Lowe's employees. Rather, the idea is to provide help to shoppers when associates are busy with other customers.

Charlotte-area customers are likely to see the changes in two more Lowe's stores that are set to open next year in south Charlotte and Matthews.

Construction Growth Slowing

While the nine-year growth of construction will continue into 2001, higher interest rates will help slow its pace, according to the chief economist of F.W. Dodge.

"We are not facing the imbalances that have been present in the latter stages of prior expansions," said Robert Murray. "We're not looking at wild swings here. That definitely is a reason to be optimistic."

He said construction will rise 37o to $462 billion in 2000, down from 1999's 107o increase. Single-family construction will slip 57o, continuing its 1998-1999 pace.

Two of our family portraits.

The newest branch on the Anthony fami\z tree is the strongest yet. The complete line of engineered wood products includes every,thingyou'll need to makeyour next project one that will stand for generations. All Anthony Power Products are guaranteed to be the strongest available and we quite literally put our name on it.

oPower Bearn@ ePower Headers@ oPower Plank@ rPower Column@ oPower LoS@

NATUBAL B0RN: Architectural Woodwork lnstitute's new looo reflects the shape ol trees, the source from which most members'producis are made.

EAX to 949-852-0231

or call (949) 852-1990 or mail to Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660-1872.

Building Products Digest - December 2000

For more information on products or companies (see list at righ|, circle the appropriate Reader Service FAX Response number(s):

For more information from advertisers, use FAX Response numbers in brackets.

Anthony Forest Products Co. [118] ....57

APA-The Engineered Wood Association

BargainBuilder.com I I l5]....................52

Bean Lumber Company, Curt ...........24

Bowie Sims Prange U191.....................58

Breco Wood Products U 141.................51

Building Products Digest ....................42

Building Products of America [109] ...45

Cox Wood Preserving Company ........28

Crumpler Plastic Pipe, Inc. [110]........45

Distribution Management Systems, Inc. [107] ...................13

Do it Best t1031 .......................................3

Elder Forest Products [121] ....Cover III

Elder Wood Preserving Co. [106].........7

Hankins, Inc. [116] ........56

Hickson Corporation ...........................20

International Paper Company t1021 .................................Cover II, 30

Jackson & Langford Wholesale Co. u0sl

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Jordan Redwood Lumber Co., Lee Roy t1131 .............. .............s0

LJB Lumber Sales [108]......................14

Martin Lumber Company, Inc., Roy O. ...........Cover IV

Merchant Magazine, The ....................42

Nascor, Inc. F 171..................................56

National Building Products Expo ......34

Osmose tf011................................Cover I

Pacific Forest Products I1 1 11...............46

Product Sales Company ......................40

QB Corporation.................. ..................26

Rayonier If20] ..........................Cover III

Suntuf

Swan Secure Products 1112s1...............47

Talpx ,,)

Willamette Industries, Inc. 11041..................................5, Cover IV

Whether you're a retailer, truss manufacturer, treater or export company, we can provide the quality products-boards, decking, posts, timbers or dimension lumber-that meet your specifications. Call our office for details on how we can serve vou.

Save money on your inventory by stocking cypress in place of redwood and cedar. This beautiful, versatile, all around species, for exterior and interior use, finishes better than cedar or redwood and is more stable than southern pine, LARGE INVENTORIES ON HAND, STANDARD ITEMS

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flooring. All kiln dried, from finish to common grades,

When it comes to customized wood products, one company stands out.

Willamette is proud to have received third-party certification that our forest management practices in the East and West are in compliance with the Sustainable Forestry Initiative {SFl) program. A panel of independent forestry and wildlife experts was chosen by PricewaterhouseCoopers to perform a rigorous audit of our forest management practices. Along with verification of successful adherence to SFI program guidelines, Willamette was commended for exceeding standard management practices in several areas. These achievements are consistent with the goals and objectives of our management principles program: Sustainable Management {or Timber, Water 0uality and Wildlife. Certification is our way of letting you know that our management practices are making a ditference for the f0rest and for people.

Willamette lndustries, Inc.