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DECK SPECIALIST
Ideas & Strategies
for Outdoor Living Professionals
FEATURE STORIES
Pro Tips on Hot Tub Decks
Industry experts share their tips on how to integrate a hot tub into a deck
Builders Give Back
When Little People of America needed help, the industry responded
Four-Season Lighting
Layering lighting and using different types of lights can transform an outdoor space into a year-round retreat
Waterproofing a Deck
We explore ways you can make your customers’ decks safe in any season
ON THE COVER: This Hastings, MN., project created by Dan
and his
at Northern Outdoor Living, is an homage to Hastings, where the crew is based. The mural includes a 100-year-old power plant, a water feature representing the area’s Vermillion Falls, and the Hastings Spiral
Editor’s Note
Parks & Deck Creation with Bobby Parks
Set the Standard with Brendan Casey
Tool Reviews with Andy Henley and Mike Mitchell
Market Yourself with April Edwards
New Products
Date Planner
Ad Index Idea Book
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DECK SPECIALIST
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Brendan Casey, April Edwards, Andy Henley, Mike Mitchell, Bobby Parks
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DECK SPECIALIST is published five times a year at 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626, (714) 486-2735, www.deck-specialist.com , by 526 Media Group, Inc. (a California Corporation). It is an independently owned publication for U.S.-based builders and contractors that specialize in decking and other outdoor living projects. Copyright®2024 by 526 Media Group, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. Deck Specialist reserves the right to accept or reject any editorial or advertising matter, and assumes no liability for materials furnished to it. Sept/Oct 2024 • Volume 8 • Number 4
The Little Entrepreneur
MY FRIEND WALKED INTO my son’s room the other day and couldn’t believe her eyes. My college-aged son sat in his gamer chair, headset on, eyes laser-focused on his computer screen, navigating the ever-changing crypto/bitcoin currency ticker tape with the precision of a seasoned trader. What my friend didn’t know was that my son was leveraging his bitcoin gains to bankroll his first-ever business—a car detailing venture—so he can earn a steady income while juggling a full load of business classes this fall.
I’m not surprised he’s starting a new business. We’ve affectionately called him our “Little Entrepreneur” since he was five. That was after his elementary school’s vice principal called me to say that my son had been caught buying snacks from the upperclassmen’s cafeteria. He’d been selling his homemade lunches to other students
during recess to earn the money to buy those snacks. He was the only kindergartener to have stepped into the cafeteria unaccompanied before.
My now 21-year-old “Little Entrepreneur,” like any savvy business owner, did his homework before he started his car detailing business. He devoured YouTube videos, soaking up industry secrets and efficiency hacks. Then he looked for secondhand equipment to keep startup costs at a minimum, and meticulously crafted an eye-catching pricing sheet, complete with discounts for repeat customers.
He said he wants to pay cash for everything he buys. As a new entrepreneur, this is a cornerstone of success.
So is adaptation. This is why Dan Pettit, owner of Northern Outdoor Living in Hastings, MN., has seen his business flourish. He’s constantly learning and evolving to meet his customers’ needs. His latest project, a tribute to Hastings’ rich history, is featured on page 12.
Another hallmark of a successful entrepreneur is a commitment to giving back. On page 22, we share how 17-time award-winning builder Brendan Casey partnered with Owens Corning’s Kevin Cekanor and Casey Ingle to create an inclusion friendly space for the Little People of America organization.
Just as I’m finishing this column, my “Little Entrepreneur” texted me to say he earned another $400 today through crypto. He can’t wait to spend it on the secondhand power sprayer he saw the other day online.
Sara Graves is the managing editor of Deck Specialist. Reach her at sgraves@526mediagroup.com
Trex on Target for 2025 Plant Opening in Little Rock
Trex Company held a “topping out” ceremony Aug. 22 to celebrate its new $400 million composite decking and railing manufacturing plant in Little Rock, AR., that officials say is on schedule for a 2025 production start. The topping out event marked the completion of the structural framework for the composite decking production plant.
As Trex’s third U.S.-based manufacturing site—in addition to the company headquarters in Winchester, VA., and Fernley, NV.—the Port of Little Rock site sits on nearly 300 acres of land, and will provide decking and railing production, administrative offices, warehousing, plastic film recycling and processing, and reclaimed wood storage.
Hiring has already begun for key positions. Trex officials estimate they will hire around 500 workers.
Vista Railings Increases Texas Distribution
Vista Railing Systems Inc. has expanded its distribution agreement with Carolina Atlantic to include its Cresson, TX., location that services the eastern half of Texas.
“Carolina Atlantic has been a great distribution partner with Vista over the past year in the Southeast, and we are very excited to expand the geography that Carolina Atlantic services with Vista Railing into the Texas market,” said Kalvin Eden, national sales manager, Vista Railing Systems Inc.
Hickory Dickory Decks Expands Into the U.S.
Over the years, Hickory Dickory Decks has had a handful of locations in the U.S. come and go, plus one—Alvin Smith in Bangor, ME.—who has remained affiliated for the last 17 years. But the company has never actively pursued builders outside of Canada. Until now.
This spring, the company signed brothers Nathan and Brinton Ricke of Middletown, OH., to open Hickory Dickory Decks Cincinnati. Plans are to add 20 U.S. franchises in 2025.
So far this year, Hickory Dickory Decks has signed on 20 new builders in Canada, bringing its total to 96 in North America. Its rapid growth has shot them past Archadeck Outdoor Living, which has about 66 franchises in the U.S., but only three in Canada.
Envision Partners with New Railing Distributor
Envision Outdoor Living Products has signed on with a new railing distributor, Wurth Wood Group. Wurth Wood will offer the Fairway Railing collection to dealers through all of its 18 locations across nine states in the Southeast.
To ensure Northern Outdoor Living’s Dan Pettit and the homeowner could access the labyrinth of circuitry behind the mural, Pettit installed four panel doors with handles using a French cleat system (the same system that might be used to mount a mantle to a wall).
ALegacy Legacy
CARVED IN DECKING
The first call came into Dan Pettit, owner and designer of Northern Outdoor Living, in March of 2023. The homeowner said she would love for him to come over and take a look at the Hastings, MN., project site where her mural was going to be.
“Mural?” Pettit questioned.
“Oh yeah!” replied the excited homeowner.
“The light-up fiber wall. I know exactly what it will be of… the Hastings Spiral Bridge!”
“Great!” Pettit replied. “Let’s do it!”
PLANNING
The enthusiasm imploded a bit when Pettit realized his vision of a 36’ feature wall sitting atop a main deck with a slight curve, and an adjacent deck-covered patio with the same curve, would require some major preplanning.
“This is only my second curved detail ever on a project and it demanded some learning from ‘YouTube University,’” Pettit explains. After a lot of research and a deep dive into advanced geometry, Pettit found the formula for the arc of his decks. He landed on the perfect 78’ radius for the Millboard decking he planned to use.
The project’s primary objective was about capturing the essence of Hastings, Pettit asserts, a space that would resonate with history while providing a modern, functional outdoor living area.
THE VISION
“The project’s vision went through so many twists and turns concerning concept and scope of work,” Pettit explains. “At one point, I mentioned that we could include the Modern Bridge in this as well, almost as a yin and yang concept, depicting the rustic first bridge adjacent to the most recent present bridge.”
That’s how the vision of a triptych of three Hastings landmarks—the Hastings Spiral Bridge, Vermillion Falls, and Hastings Modern Bridge—was borne (See inspiration photos above). “(We created) an homage to Hastings utilizing three different landmarks that are deeply embedded in the roots of this ‘River Town’ on the Mighty Mississippi,” Pettit says.
HASTINGS SPIRAL BRIDGE
The Hastings Spiral Bridge is an icon of Pettit’s Hastings hometown and a piece of local history that its residents cherish. The bridge, which was finished in 1895, was a one-of-a-kind piece of architecture that was designed to be high enough for the river traffic of the Mississippi River, with a spiral descent that made it possible for horse-drawn buggies to enter Hastings’ two busiest downtown streets where all of the town’s commerce and economy was housed.
In 1951, the bridge was demolished, but pieces of the bridge were retained. One of those pieces, a huge, iron I beam, was installed by the former Mayor into the same home where Pettit and his carpenter Collin Russell would build their mural.
The silhouetted spiral bridge and the distant factories of Pettit’s mural were CNC cut from a sheet of 1/2” HDPE (high density polyethylene), while the factory just behind the spiral bridge was plasma cut from CORTEN weathering steel. The steel is made up of a group of steel alloys that eliminate the need for painting by forming a stable external layer of rust (patina) which then seals and protects the steel.
The cutouts for all three scenes had to be thin enough and pliable enough to then be affixed to the curved wall utilizing the 78’ radius. They also all needed a stand-off from the wall, varying from .5” to 1.5”, to
allow the in-lite Evo Flex LED strips to backlight each of the three 12’ scenes, Pettit explains.
VERMILLION FALLS
The centerpiece of the mural is the Vermillion Falls. The falls originally powered Minnesota’s first flour mill that began serving the upper Midwest in 1853. Incorporating the falls into the mural was very meaningful for Pettit since that is where he asked his wife to marry him.
The Vermillion River fiber inlay turned out to be the trickiest part of the build, Pettit says. The deck’s low height left no room to thread the fiber optic conduit from underneath.
“I had to come up with a way to make my river inlay be built on a type of backer framing so that I could have a finished decked river that was removable (to thread fibers through) and then when that process was done, slip it into its perfectly contoured river cut out slot,” Pettit explains. “It might sound obvious at this point, but the solution that I came up with took weeks, if not months, to comb through and make sure it was going to be a viable solution on all fronts.”
Pettit and his crew, who service clients in the Minneapolis/St. Paul area, installed Northern Series Adorn Stone from NCP Industries. The Northern Series is a new line of mortarless stone that Pettit designed with the assistance of the Adorn Stone staff. It is based on the stacked stone look, and incorporates the ECO2LUXE technology that is engineered to attract, capture and store CO2 from the air.
Pettit’s Northern Series stone was the foundation of the rock wall. Accents from Adorn Stone’s Premier Series in Acadia (a stone designed by Sean Collinsgru, Premier Outdoor Living) were added to represent the Vermillion River’s retaining wall, and Black Walnut from the Granite series represented the original flour mill.
They all stood off from the back wall ½” with backlighting shining upwards.
HASTINGS MODERN BRIDGE
Hastings Modern Bridge was erected in 2013, six years ahead of schedule in the wake of the Minneapolis I-35 bridge collapse in 2007. This new modern bridge has been a marvel to the locals and its close communities since its completion.
The silhouettes of the Modern Bridge and trees
CONTINUED >>
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were cut from HDPE. To juxtapose the rustic COR-TEN weathered steel from the opposite side of the wall, a mirror polished stainless steel piece was laser cut and incorporated into the scene as the calm and serene Mississippi River gently flowing through.
To emulate the structural cables of the bridge, stainless steel rods were used and meticulously set at angles to crisscross and give the two separate arches some realistic dimension. It was topped off with lighting on the underside of both arches to bring life and authenticity to the replica.
To ensure Pettit and the homeowner could access the labyrinth of circuitry behind the mural, he installed four panel doors with handles using a French cleat system (the same system that might be used to mount a mantle to a wall).
Pettit says this project was a personal journey of learning and creating with products that are easily accessible to builders. Afterwards, he says, “I’ve learned more about a town that did the things it took to make a necessary outcome via innovation and ahead-of-itstime thinking… we can ALL do hard things!” DS
PHOTOS: Pettit installed a total of 2,300 sq. ft. of decking and siding into the project—450 sq. ft. for the main deck, 350 sq. ft. for the patio deck attached to the house, and 1,500 sq. ft of decking/siding for the front and back of the feature wall.
Millboard Enhanced Grain Smoked Oak was used as the main infill (back and forth between 5” and 7” widths, Millboard’s Brushed Basalt was used for the river due to its puddle and water-like graining, Millboard’s Enhanced Grain in Ebony Grey 7” deck boards were used in the lower half of the feature wall, and 8” Shadow Line cladding board in Smoked Oak was used in the upper portion. All wall caps were Ebony Grey decking.
The perimeter inlay was a mixture of thinly milled fascia of Brushed Basalt sandwiched in between two Ebony Grey strips. Smoked Oak flex nosing was used to border the outer trim of the decks and Ebony Grey Flex nosing created the river inlay borders.
PRO TIPS ON DECKS
Integrating a hot tub into a deck design involves numerous considerations, from structural integrity to aesthetic placement. Here’s what some industry experts have to say about creating the perfect hot tub deck.
STRUCTURAL CONSIDERATIONS
When it comes to building a deck to fit a hot tub, Michael Scott from Simcoe Decks and Jonathan Moeller of Colorado Custom Covers & Decks agree that the number one consideration is to ensure the hot tub is properly supported. The second most important consideration is figuring out how it’s going to fit in with the design, and third is deciding whether the hot tub is going to sit on top of the deck or be sunken into the deck.
HOT TUB PLACEMENT
Placement is another critical factor. Scott, who builds in fourseason areas, places hot tubs close to the house for ease of access during winter. “Ease of access from the back door is a priority so that they don’t have to trek through the snow,” he says. Moeller also considers client preferences, sometimes placing hot tubs near the back door for practicality or in the middle of the deck, depending on the design.
Moeller prefers placing hot tubs in deck corners, stating, “Corners aren’t always usable space anyways.” He also advises against placing hot tubs too close to the railing or house, recommending at least 3 ft. of clearance to manage snow and ice build-up. “Staying away from the railing gives you the ability to shovel out the snow and keep the area clear.”
SPECIAL CONSIDERATIONS
Moeller emphasizes keeping the hot tub away from windows, stating, “If it’s close to windows, you have to make sure that they’re tempered glass. Depending on how close you are to the house wall and any windows, you have to have tempered glass because if someone near the hot tub slips and falls into a window that isn’t tempered, they’re going to get cut up really badly.”
Scott also highlights the importance of accounting for hot tub cover mechanisms: “Some hot tub covers may need more height clearance. Know the lifting mechanism that you’ll have to account for.”
Catherine Lippincott of Premier Outdoor Living stresses the need for stable support. “Because of the weight, hot tubs will need to be supported on a stable level concrete pad. Or, if not, at ground level—and being added on top of the deck, the deck footings will need to be specced properly to be able to handle the weight.”
INSTALLATION METHODS
For those preferring a flush look with the deck, Moeller says they begin by getting the specs from the hot tub company and then determining from the homeowner how low or how deep they want it to go.
If the hot tub is going to be flush with the deck, the plastic lip of the hot tub should sit right on top of the decking. Next, he says they take their measurements
and laser everything to make sure that they have the right elevation for the platform deck.
Then they frame up the platform deck. On occasion, depending on the design, Moeller says the beam will tap into an existing post, or they will put in a new post and beams. “It’s just about making sure that we have our posts or beams in the right spot and then framing and decking from there.” He stresses that getting the right elevation is important. “You have to get dimensions from the manufacturers (or whoever makes the hot tub) so that you can then get it to sit perfectly flush under the decking or on top of the decking.”
“Lots of customers want their hot tubs flush with the deck for a seamless look, but for ease of access
Integrating a hot tub into a deck design involves careful planning and execution
it’s better if it protrudes 16” to 18” out of the deck,” Scott advises. “This creates a ledge to sit on for ease of access.”
Equally important is the homeowner’s need for an access panel for maintenance. “It takes some creativity, and it can sometimes be tricky to create an access panel within the decking that can be lifted up without being too heavy,” says Moeller.
“Often, we’ll put a trap door wherever the spa controls are,” explains Moeller. “We’ll break it up into two sections, put a beam across it, and then put hangers on the beam. And then when we frame out the access panel, it just sits in the hangers so that it’s kind of loose but can be pulled up.”
He notes that the trap door solution is “a little bit cumbersome,” so they are researching alternatives “to make it look better with easier access.” For instance, on an upcoming project with a sunken hot tub, he says they are considering using shocks to lift it up “like opening and closing the trunk of an SUV. We’re going to try to implement shocks so that one person can pull it up and it will maneuver up and down much easier. And we’ll probably add a hinge on the backside so it can just swing right out.”
ADDRESSING MOISTURE AND VENTILATION
Moeller, who usually works with walk-out decks, tapes joists and wood framing to prevent rot and moisture issues, ensuring proper ventilation. “When we’re framing a hot tub, we keep it probably three or four inches away so we can still get the picture frame on, but we tape all of our joists and any wood framing all around it. This makes sure everything is all nice and waterproof so that we don’t have any issues with rot or moisture. And most of the time, we have a nice big open space underneath the deck—the hot tub isn’t sitting right on the ground level where it can’t breathe.”
DESIGN INTEGRATION
Catherine Lippincott of Premier Outdoor Living highlights the importance of intentional design. She notes, “If the deck is not designed around the hot tub, it always ends up feeling like the hot tub is placed somewhere random and makes it feel like an afterthought.” Therefore, integrating the hot tub into the deck design is crucial to achieving a cohesive look.
“As the rise of customization for outdoor living spaces becomes even more valuable for homeowners in creating their very own backyard oasis, we see our contractor network leveraging our materials in creative ways that balance functionality, durability, and style,” adds Michelle Hendricks, Deckorators category marketing manager.
PERMITS AND REGULATIONS
Moeller mentions that although permits and engineering are typically required in the mountain areas they build in, there’s no special hot tub permit required. He says mostly the county inspectors check that the electrical is working, but the engineers calculate the weight of the hot tub and the loads for the deck and everything else.
Although permit requirements can vary, Scott advises that permits should be handled on a case-by-case scenario. “In general, you’ll probably need them for a raised deck, but not a lower deck. Check with your local office—every region has different sets of rules.”
MATERIAL CONSIDERATIONS
Moeller and Scott recommend using materials like Deckorators Voyage decking featuring Surestone technology, which is slip-resistant and suitable for water contact.
Lippincott adds that traction of materials such as Deckorators decking is a significant benefit when building around hot tubs where there is a higher risk of slipping. “With a hot tub especially, there’s going to be some sort of step into or out of it, so making sure there’s not a slip risk there is crucial. It’s a huge selling point,” she says.
Integrating a hot tub into a deck design involves careful planning and execution, but with these expert tips, builders can create beautiful, functional spaces that enhance outdoor living experiences. DS
More Inclusive BUILDING A
When Kevin Cekanor, who has lived with dwarfism since birth, joined Owens Corning’s OC Lumber division, he brought more than just his expertise. He brought a vision for accessibility and inclusion.
“I was born with Achondroplasia dwarfism,” Kevin explains. “It’s a genetic condition that makes my extremities shorter than the rest of my body.
“My parents, who are of average height, connected with Little People of America (LPA) early on.”
LPA holds national conventions, allowing people with dwarfism to come together, learn, and share experiences.
Kevin bonded with Casey Ingle, director of OC Lumber, over their mutual connection to LPA. They saw an opportunity to promote accessible outdoor spaces using OC Lumber’s products. “Our products, which require minimal maintenance, can provide a safe and enjoyable outdoor space for people with dwarfism,” Kevin says. They recognized that many individuals with dwarfism face mobility challenges and maintaining a deck can be difficult.
During the LPA convention this summer in Baltimore, MD., Kevin partnered with Casey Fence & Deck, and Decks & Docks, which both service
the Baltimore area, to create an outdoor living experience. Casey Fence & Deck’s Brendan Casey recalls, “It wasn’t until a video chat with Kevin that I realized the full scope (of this project). By the end of our conversation, I was brimming with creative ideas to make something truly special.”
The initial request was simple: a 16x12 ft. deck with a handicap ramp and an 8x8 ft. pergola. But it quickly evolved. Brendan’s team added benches, Adirondack-style chairs, step stools, and a unique built-in “photo wall,” all designed to fit the needs of the Little People community. “Our world is built to a generic, average size that makes everything easy for the masses; we take the simplicity for granted,” Brendan said. “Designing for the Little People community offered a fresh perspective on adaptability and inclusion.”
“You don’t necessarily come in and just build something that’s cookie cutter,” Kevin adds. “This really opened the door and the conversation to not everything you build is going to be able to be experienced and utilized by every single individual.”
The reaction from the Little People community was overwhelming. One lady’s reaction stood out
“She sat down in one of the chairs, beaming with joy, and said, ‘It fits!’ It was incredibly humbling.”
to Brendan. “She sat down in one of the chairs, beaming with joy, and said, ‘It fits!’ It was incredibly humbling.”
The impact of the project was felt by everyone involved. As Brendan explains, he received a call from Casey after the build. Casey told Brendan he had just ended a video chat with Kevin and his wife Danielle. They were in absolute tears, saying this was a life-changing moment for them and their community. That no one had ever done anything like this for them—built things specific to their needs. “I had to hold back my tears until I got off the phone,” admits Brendan, who is a 17-time national award-winning builder. “Their appreciation meant more to me than my national awards.”
“It’s rare to find people who care enough to create a space custombuilt for a community often overlooked,” Kevin adds.
Kevin says Owens Corning plans to continue their partnership with LPA. “We’re already planning for the 2025 national convention in San Diego, CA.,” he adds. “It’s about starting the conversation around accessible outdoor living and pushing it forward.”
Brendan encourages other builders to get involved with organizations such as LPA that promote inclusion and accessibility. “Do it. Open your heart, and the rewards will come back to you tenfold,” he says. DS
Out of the Dark and Into the
the Light
Lighting can make or break an outdoor space, transforming it into a year-round haven or leaving it in the dark.
Achieving the perfect outdoor lighting setup requires a thoughtful combination of various lighting techniques and fixtures perfectly planned for all seasons.
At the top of everyone’s list is integrated lighting, says Debra Salmoni, HGTV Canada host and celebrity interior designer who works with Deckorators. “It’s been one of the biggest asks when designing exterior spaces,” she says. “Integrated lighting creates an awesome ambience in the exterior when you’re dining outside or spending time on the deck in the evening. And you don’t have to have a lot of floodlights or string lights coming on while you’re trying to enjoy the space.”
To achieve the best results, layering lighting is key, adds Sophie Powers, director of sales and operations of Toronto, Canada-based Dekor Lighting. “To creatively layer lighting in an outdoor space, builders can combine ambient, task, and accent lighting. Start with ambient lighting for overall illumination, add task lighting for specific areas like pathways and seating, and use accent lighting to highlight key features such as trees, water features, and architectural elements.” This method ensures a balanced and aesthetically pleasing lighting setup.
In-lite’s North American product trainer Jason Faist, identifies recessed lighting, line lighting, and down lighting as key to lighting an outdoor space year around. Recessed fixtures, like in-lite’s FUSION 22 RVS or HYVE 22 RVS, typically flush mount into the deck material and create subtle, ambient lighting throughout the entire deck while providing enough light to illuminate stair risers. Line lighting is ideal for decks with stairs or long steps/ seat walls, with fixtures offering a solid yet hidden light source. Down lighting is perfect for highlighting tall, vertical structures like outdoor kitchens and entertainment areas, he adds.
Faist emphasizes the importance of considering all seasons when designing low-voltage deck lighting. “It’s easy to think of the summer months when we do the bulk of our outdoor entertaining and forget those cold, dark, wintery
nights.” As the days get shorter in the fall, lighting becomes even more critical. He notes that installing a smart transformer like in-lite’s Smart Hub provides the functionality of adjusting when your lights turn on and off with a few simple clicks using the in-lite app.
Winter brings its own challenges and opportunities, Faist adds. Recessed deck lighting allows for subtle, ambient light throughout the season. Although LEDs typically stay relatively cool to the touch, “these fixtures provide enough heat to melt light snow, creating a very sleek glow,” he says. “And by being flush mount, there’s no need to worry about shoveling snow off them.”
Powers says ambient lighting like string and garden lights can highlight blooming gardens in the spring, while functional lighting such as deck and pathway lights are ideal for extended outdoor activities in the summer.
The transition to fall requires a different approach. “During fall, accent lighting with lanterns and spotlights enhances the beauty of autumn colors,” Powers explains. For winter, she suggests “bright lighting like fairy lights and floodlights can create a cozy and inviting atmosphere.”
Bruce Dennis, president of Lightcraft Outdoor in Chatsworth, CA., underscores the importance of lighting stairs and steps for safety and visual comfort year around. One of the most popular solutions in landscape lighting design is 12v LED Tape Light, he says. Outdoor LED Tape Light comes in a variety of wattages and color temperature options. Mounting tracks are available to keep the LED tape clean and straight, and the tape is dimmable, cuttable, and field serviceable for long-term enjoyment. With a variety of lengths available, including 16’ and 32’ rolls, this versatile tape light works seamlessly with standard 12V AC landscape lighting systems.
From integrated lighting to smart, adjustable solutions, lighting a deck for all seasons involves creativity and thoughtful design. Whether it’s ensuring safety, enhancing ambience, or highlighting seasonal beauty, the right lighting can transform outdoor spaces into a year-round retreat for your customers. DS
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Hot Outdoor Living Trends:
COLD PLUNGES, SPAS, SAUNAS AND MORE
ACCORDING TO THE LEADING BUILDERS
consulted for Deckorators’ Outdoor Living Report, homeowners are focusing on health and wellness, taking their time during construction and doing more of their own research, and asking to meet with builders in person. Here’s what we learned.
Outdoor Living and Wellness
Although not a new trend, the rise of cold plunges, spas and saunas on decks reflects a continuing focus on health and wellness among homeowners.
Contractors are reporting that their clients are requesting hot tubs to be installed flush with the deck. Although it requires careful engineering, it offers homeowners a streamlined deck design that hides the spa equipment.
Jonathan Moeller, Colorado Custom Covers & Decks, Morrison, CO., is seeing a lot of requests for incorporated cold plunges and saunas. “We have some upcoming projects this year that have sunken cold plunges, tying those into the landscape space. A lot of people are requesting a sunken hot tub to just have that ease of access in and out of that space.”
More Relaxed In-Person Meetings
Signifying a shift away from the hands-off, rushed
meetings during the pandemic, homeowners these days prefer to take their time, do their own research, carefully contemplate their decisions, and be intentional about their design ideas and inspiration.
In fact, according to some contractors, homeowners are leaning toward quality over quantity in their projects. This has resulted in job timelines getting longer as the builders increasingly coordinate with ancillary contractors.
“They want to do a full site visit, be really handson, and talk through everything. It’s nice—it brings back a personal touch,” says Catherine Lippincott of Premier Outdoor Living in Southern New Jersey.
“I think we’re getting back to having more standard budgets and money flow coming in, and clients are asking more questions and doing more research,” adds Moeller. “They’re not in as much of a rush.”
Michael Scott of Simcoe Decks in Ontario, Canada, says his clients are doing their own research and “not necessarily just taking a contractor’s word on things.”
Architectural Features
Homeowners are also paying more attention to structural elements that support their outdoor living spaces. Post and frames, in particular, are being transformed into design elements that support
hanging chairs, greenery or outdoor lighting. A popular and cost-effective trend to elevate structural elements is having them wrapped in decking materials that complement the deck.
“It’s a different way to accentuate the structure, and it adds a vertical element to tie the whole space together,” explains Sean Collinsgru, Premier Outdoor Living.
Color, Pattern and Contrast
In addition to a focus on architectural features, homeowners are seeking out quotes from multiple firms to ensure their designs are to their liking. Consequently, some contractors say they are presenting new and unexpected design ideas to potential clients. Color blocking with unique combinations, for example, is one way that contractors are adding depth, definition and a touch of personality to their deck designs. DS
Waterproofing a Deck Over a Living Space
BY DAVE KILE
EVERY OUTDOOR SPACE WILL BE EXPOSED to temperamental weather–guaranteed. Therefore, it’s essential to add protection, especially in and around areas used for outdoor living. Installing gutters, drains and waterproofing a deck are just a few ways to protect furnishings, outdoor electronics and wooden structural elements from rain and moisture that can cause costly damage and pose hazards to homeowners.
There are a number of things to consider before diving into a waterproofing project, such as the best materials and best practices for installation. But the first thing to understand is that there’s a big difference between “water-resistant” and “waterproof” and that many products in the marketplace are falsely labeled so you really need to know your stuff.
Choosing the Best Deck Waterproofing Materials
For something to be “waterproof” it must be completely impenetrable to water. “Water-resistant” materials merely shed water but still have the capacity to absorb it. It’s important to keep this in mind when choosing materials for an outdoor space.
When it comes to decking, consider the following:
• Wood: One of the most common decking materials, wooden decking is water-resistant at best and will need extra treatments and sealants to last.
• Aluminum: One of the more expensive options, aluminum decking is durable and fully waterproof,
but can be difficult to cut and maneuver, which creates issues during installation.
• PVC: Made entirely of plastic, PVC decking is waterproof and a good choice for preventing water damage. The drawback with this fully synthetic material is that it can look “plasticky.” Also, in certain conditions, PVC boards can feel “springy” underfoot, making them seem less sturdy.
• Composite: An increasingly popular choice for its long-lasting good looks and low-maintenance ease, composite decking is a blend of two materials, most commonly sawdust and recycled polyethylene plastic film. Due to the wood in the core, this material is considered water-resistant, but most of today’s offerings are capped with a protective layer for added protection against fading, staining, scratching and moisture penetration.
Deck Drainage
To fully protect the space beneath a deck from water penetration and damage, professional contractors are increasingly making deck drainage systems a standard part of their deck builds. Using an integrated network of membrane troughs and downspouts, this type of system captures and diverts water away from a deck to protect the substructure from moisture and create a dry, usable space below an elevated deck.
While there are numerous options for under-deck
drainage systems with various configurations, components and price points, these systems largely fall into one of two categories those that are installed beneath the substructure framing, and those that are applied above the joists.
Below-the-joist systems consist of metal or vinyl panels retrofitted to the underside of a deck’s joists with the panels sloping to a gutter installed at the deck beam for drainage.
Advocates of this type of system will tout that installation does not require the dismantling of an existing deck. However, these systems are best installed by specialized contractors so dismantling shouldn’t ever be an issue.
A disadvantage of systems that install below the joists is that they leave wood and metal exposed to the elements and more susceptible to water damage and corrosion. This type of system can also trap moisture in the core supports of the substructure, which can accelerate rotting and deterioration.
For optimal protection and aesthetics, most contractors prefer drainage systems that install above the joists between the substructure and the deck boards. This method uses poly or rubberized membranes that drape over the joists and down into each joist bay from above the substructure, ensuring that the entire substructure is shielded from moisture penetration. Furthermore, the membrane material (vs. metal, vinyl or PVC) accommodates a broader range of ceiling options for homeowners seeking a finished aesthetic.
In both cases, deck drainage systems are relatively simple to install and require minimal tools. Trex RainEscape, for instance, is an above-the-joist system that includes just five SKUs and can be installed using just a stapler, utility knife and tape. Each trough is
clearly labeled with staple markers to expedite the process, which takes no more than a few hours to complete, depending on the size of the deck.
Once protected, the area beneath the deck surface can be used like any room inside a house. Homeowners can add electricity, water and gas lines, as well as furniture, lighting, ceiling fans, appliances and entertainment components to create additional outdoor living space. This area can also be used for storing everything from lawn and garden equipment, pool supplies and off-season patio furniture to bicycles, boats and ATVs. With a drainage system in place, the possibilities are limitless for how the space below a deck can be used.
Proper Drainage Using Gutters
A less comprehensive but still effective way to protect the space beneath a deck from water damage is by installing gutters. When strategically placed and angled around a deck’s perimeter, gutters will direct water away from the under-deck space. However, gutters must be free of debris. If ongoing upkeep is not feasible, consider adding gutter guards to prevent debris from accumulating and creating clogs or causing potential damage.
CONTINUED
Under-Deck Ceilings
Under-deck ceiling systems, commonly referred to as soffits, provide an additional layer of waterproofing and give an under-deck space a more stylish, polished finish. Aluminum and vinyl are most popular for a soffit because they’re inexpensive and easy to install.
Aluminum’s primary advantage is its durability, as it won’t chip, crack, rust or warp. It’s also effortless to clean and maintain and doesn’t require repainting.
Vinyl ceilings are thinner and tend to sag over time. They’re also more vulnerable to weather conditions like rain and snow, and temperature fluctuations can warp and fade the panels. Another drawback to vinyl systems is that they are not watertight, meaning they’re a no-go if you’re planning to install any electrical fixtures. Vinyl also requires more general maintenance and will likely need to be replaced multiple times over the life of a deck.
Waterproofing Deck Flanges
Another way to protect a deck from water damage is with waterproof deck flanges. Instead of installing an entire under-deck ceiling system, rubber flanges fill the cracks between deck panels and act as a first defense against rain and snow. However, installing flanges may require altering the deck, which could impact the deck material, opening it up for water damage in the future.
Liquid Deck Coatings
If you are looking for a simpler solution, surface-level liquid deck coatings are easy to apply and give wood a fighting chance against rain and moisture penetration. Polymer-enhanced coatings are best for helping water to bead and “bounce” off deck boards. The major concern with these coatings is that they must be reapplied regularly throughout the life of a deck to maintain performance and aesthetics.
Waterproofing the space beneath a deck opens up endless possibilities from a patio area or outdoor kitchen to an indoor extension such as a sunroom or screened-in porch. No matter how you use it, this bonus living area adds function and value to a home and takes any outdoor space to the next level. DS
Dave Kile is the owner of IBP, LLC, the company behind some of the decking industry’s most successful innovations, including Trex RainEscape, Trex Protect and Trex Seal. Over the past three decades, he has achieved incremental success by immersing himself in the industry, listening to customers and bringing new products to market that improve efficiency and effectiveness. To learn more best practices for waterproofing and outdoor space, visit TrexRainEscape.com.
Builders Are Excited About Deck Expo
DECK EXPO ONCE AGAIN PROMISES to unveil an exciting array of decking, railing and outdoor living products that every builder needs to see in person.
Held this year in conjunction with the International Pool/Spa/Patio Expo at the Kay Bailey Hutchinson Convention Center in Dallas, TX., from November 9-14, Deck Expo not only provides the opportunity for builders to meet up with other builders, but creates a place where they can meet with industry representatives and learn about the industry as a whole.
Builders, including Jake Bednarczyk, general manager of Design-A-Deck in the greater Chicago area, are excited to meet up with other deck builders and manufacturers who will be at the show. “We take great interest in learning about new products, tools, and innovative trends within the industry,” Bednarczyk says. “We love interacting with other deck builders alike and builders/companies active on social media. Even if it’s just for a quick picture!”
The North American Deck and Railing Association (NADRA), co-sponsor of this year’s show, is working on a special surprise event for Monday, November 11, in celebration of Veterans Day.
According to Michael Beaudry, executive VP of NADRA, “This event on the 11th is more about continuing our focus on bringing the industry together. (It) will take advantage of Veterans Day (Deck for a Soldier) while also helping Expo attendees know how to make the best out of being at the conference.” In addition, Beaudry says this year there will more than 40 NADRA member professionals providing over 20 sessions and classes during the three days of the Expo.
Scott Kelly, owner of Precision Construction, Golden, CO., is another builder who is looking forward to this year’s
Deck Expo. “I am most looking forward to seeing industry friends, connecting with the good folks at NADRA and, of course, seeing my friends at Deck Specialist.”
Clint Webb, Webb Decks, Godfrey, IL., is excited about going to Dallas, a part of the country he has not traveled to before. “I think for me is that it’s a different location this year so just seeing it in a different space is really exciting,” he says. “I’m ready for the unexpected. With the new venue and missing a year, it’s almost like going for the first time around again.”
Bobby Parks believes the main draw of Deck Expo is the people. “The deck building and outdoor living world is bigger than our local markets—and you see that when you’re there,” he says. “Deck Expo provides an opportunity to see friends and counterparts in the industry and meet new people. Interacting with other designers and builders online is good, but seeing and spending time with other like-minded or even differentminded professionals is even better.” DS
Come by the Deck Expo Outdoor Living Stage between 12 and 1:45 p.m. on Wednesday, Nov. 13 for Deck Specialist’s back-to-back Power Panels with Brendan Casey, Andy Henley, Mike Mitchell, Levi Tippetts, April Edwards and Chuck Casey.
5 Best Insurance Practices for Deck Builders
BY PAUL QUANDT
WHETHER YOU’RE WORKING on a small backyard deck or a large commercial project, the potential risks associated with construction work are significant. From job site accidents to unforeseen legal liabilities, a lack of preparedness can lead to severe financial consequences.
As a deck builder, managing risks and ensuring proper insurance coverage is crucial for the sustainability and growth of your business. By adopting the following best practices, you can protect your business, your employees and your reputation:
1 | ENGAGE IN COMPREHENSIVE RISK MANAGEMENT.
Effective risk management starts with a proactive approach to safety and hazard prevention. Every job site—specially small ones—must be kept clean, wellmarked and secure. This includes posting clear safety signs to warn of potential dangers. For example, imagine a scenario where a child walks onto an unfinished deck because there were no signs or barriers in place. Such incidents can lead to severe injuries and costly lawsuits.
To minimize risks, small business deck builders should:
• Stay updated on Occupational Safety and Health Administration guidelines to ensure business practices meet industry standards.
• Practice ladder safety to maintain stability and proper positioning.
• Use appropriate fall protection systems, such as guardrails, safety nets or personal fall arrest systems.
• Wear protective clothing, including hard hats, safety boots, gloves and high-visibility vests.
• Schedule regular water breaks to stay hydrated and avoid heat-related illnesses.
In addition, it’s essential to ensure that everyone on the job is either an employee or properly classified 1099 subcontractor. Misclassifying workers can lead to legal and financial penalties, so take time to understand the laws and requirements in your jurisdiction.
2 | REVIEW YOUR CONTRACTS.
The contracts between you, the general contractor and property owner are legally binding documents. Before signing, review them to ensure the details are in your favor. Your contract should include waivers of subrogation to protect you from work injury claims made by other subcontractors on the job site. For example, if a roofer working on the same project gets injured, your contract should protect you from being held liable.
3 | PROTECT YOUR MARGINS AND PROFITS.
Maintaining profitability can be challenging in the construction industry, especially with fluctuating material costs. To avoid financial losses, avoid offering flat bids that don’t account for potential price increases in materials. For example, after a natural disaster, the price of plywood could skyrocket. A contract based on flat rates would leave you absorbing the additional costs, eroding your profits, so structure your contracts
to include the cost of materials plus a percentage for profit and labor.
4 | SEEK EXPERT ADVICE FOR PROPER INSURANCE AND LEGAL PROTECTION.
Having the right insurance coverage and legal counsel is vital for protecting your deck business from financial loss. This includes understanding your classification as a sole proprietor or subcontractor and ensuring that your insurance policies align with your business activities.
For instance, if a general contractor dictates your work schedule and materials, you may be considered an employee rather than a subcontractor. This distinction can affect your liability and insurance requirements.
In addition, consider policies that protect your income in case of injury or disability, such as workers’ compensation (WC) or accidental death and dismemberment (AD&D) insurance. A WC policy will pay a percentage of your wages while injured, while an AD&D policy will pay a full salary.
5
| UNDERSTAND THE STATUTE OF LIMITATIONS.
To manage long-term liabilities effectively, know the
statute of limitations in the areas where you work. If a claim is made after your insurance coverage has lapsed or been switched, you may be left unprotected.
Tail coverage protects against claims made after your policies end. For instance, if you move from a claims-made policy to an occurrence policy, the new policy should cover incidents that occurred during the old policy period. Without tail coverage, you could be exposed to significant financial risks.
Implementing comprehensive risk management practices and ensuring adequate insurance coverage can protect your deck business from potential financial losses. Understanding the legal requirements in your jurisdiction, staying up to date with safety regulations, and structuring contracts to protect your profits are all essential steps in building a successful, sustainable business. DS
Paul Quandt, CIC, CFPS, CLCS, is the senior commercial lines insurance executive within HUB International’s Oregon region and northwest leader of their Forest Products Division. Visit hubinternational.com to learn more about his company.
Hardware Kits Speed Pergola Construction
BY DAVID KOENIG
ALTHOUGH THEY ARE TYPICALLY MARKETED to DIYers, kits can also save professional builders time and money in designing and constructing pergolas, gazebos and other outdoor structures.
Simpson Strong-Tie recently introducing the Outdoor Accents DIY pergola kit, which contains all the connectors and fasteners needed for crafting a strong, stylish pergola up to 10’x10’. It includes straps, post bases, and angle connectors from the Simpson Strong-Tie Outdoor Accents Avant Collection. The hardware boasts clean lines, chamfered corners and a sleek black powder-coat finish for a timeless look that complements any design.
The kit also includes the Simpson Strong-Tie structural fastener and hex-head washer combo, which resembles a bolted connection but installs as easily as a screw. Free building plans and cut sheets for an 8’x8’ or 10’x10’ pergola are available online at strongtie.com/pergolakits.
The cut list can also be modified to accommodate different dimensions—though builders should be sure to check local building codes in case additional posts are required for larger structures. The open-top design allows builders to choose their shade preference, from cloth sunshades to traditional rafters.
Pylex’s hardware kits for gazebos, pergolas and canopies are equally customizable. Judith Boulanger, marketing director, says, “The kits are designed to have multiple possible sizes within standard lumber dimensions. It allows more versatility in terms of projects.”
It’s all about convenience, notes Lydia Poulsen, senior product manager for Simpson Strong-Tie. “The
kits provide the connectors and fasteners needed while taking away the guesswork of counting out quantities needed for your build.”
Time saved on the jobsite is money earned. As Poulsen explains, “This kit is DIY friendly, but can also save time for contractors, allowing them to do more projects.” DS
Fortress Steel Framing Workshops a Big Hit
FORTRESS BUILDING PRODUCTS has taken its steelframed decking workshops regionally across the U.S. and Canada to help contractors gain confidence in steel deck framing.
The first regional Master Class Workshop took place in Toronto in late July, where it was co-hosted by Michael Scott of Simcoe Decks. Over 40 contractors attended and learned from Scott as he installed a steel deck frame and compatible steel stair system, railing, composite decking and porcelain tile to create a living space designed to withstand the Canadian outdoors.
Then, in late August, Fortress hosted its second regional Master Class Workshop in Cumberland, R.I. Local Rhode Island builder Kevin Choquette, owner of Ravin Builders, who attended Fortress’ first National Master Class Expo in April, stepped up to cohost this regional event. Scot Sheffield, of Fortress, and sponsors CAMO Fasteners, Eva-Last, Mascore Helical Piles, and in-lite outdoor lighting were on hand as well.
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“Framing with steel versus framing with pressure-treated wood has a lot of advantages,” says Choquette. “Steel doesn’t have the risk that lumber has of warping and rotting. Steel has longer spans, it’s a better-looking frame and we can put a warranty on it. Most importantly, we can ensure it’s going to be flat and straight, and it will stay that way over a long period of time.”
Fifty eight contractors from 10 states built a steelframed deck to partially surround an above-ground pool, and a second steel-framed deck connected to the client’s home. One of the key lessons of the day was learning how to install the steel deck stairs.
Choquette documented the installation day and shared event photos and video with his social media followers (@ravinbuilders). His coverage of the Master Class Workshop included not only expert steel deck framing tips, but also hit on other aspects of his client’s backyard renovation, like the installation of the artistic porcelain tile inlay that was configured next to the pool.
“We were thrilled to have the chance to connect with a diverse group of skilled professionals at the event, all of whom share our passion for deck building. The atmosphere of collaboration and success was truly inspiring,” Choquette says.
Fortress is planning on hosting a second, multi-day National Expo in March.
DS
Egos and Relationships AN OPINION PIECE
EGOS ARE A NECESSARY COMPONENT of pride and competitiveness. In fact, they are required. Without one, most would have mediocre achievements at best. You would have to look long and hard to find anyone successful who doesn’t have an ego.
So, we all have one and they all need to be fed. Some will require a higher feed rate and more assurances than others. While some individuals maintain a silent confidence and camouflage their egos with humility and let others sing their praises, others shine an in-house spotlight on theirs and sing their own. Some may say that certain people have bigger egos than others, but I believe they’re often equal sizes, just managed differently.
I learned early on that this industry is all about relationships and that it matters how you handle yourself. Whether it’s customers, work associates, building suppliers, or manufacturers reps, the better the relationships are, the smoother the ride and the further you go.
Although the decking industry is large, it’s also small. Good or damaged relationships can have both immediate and deferred impacts on you with personal and business situations. And it can impact how you’re perceived by others in this industry. There
will always be product and people issues, but the way you handle problems, disputes, or disagreements with all involved matters.
Handling issues professionally and privately with careful thought can strengthen relationships and leave more doors open for other opportunities down the road for those that want it. What you handle behind the scenes privately is respected, easier to receive, keeps the bridge intact and it increases the chances of actual resolution of a problem.
Many of today’s socially active and better-known builders, have current, and possible long-term roles with manufacturers that see the value in grassroots efforts. Multiple personalities have risen with many becoming leaders and influencers in social media or “brand ambassadors” with manufacturers.
With any leadership role comes responsibility. It requires that you think about how you lead, how you sound, how you post, and how you represent. Being a leader or ambassador in the industry changes things as you no longer just represent yourself. It’s kind of like road rage temptations. You might react one way in your personal vehicle versus another while driving the company truck with signage on it through a neighborhood. Consequences of behavior come into play.
A good ambassador will interact with all involved, be diplomats with the process, and be able to reach across brand lines. Even those who are not occupying these roles now, would be wise to think about the impressions they make for the future. Your online résumé is a work in progress and always active.
Becoming popular on social media, winning awards, or being recognized as a good builder gets you noticed and opens the door of acceptance and respect. How you handle the accolades and conduct yourself from that moment forward impacts how you’ll be viewed long term and what your relevant shelf-life will be. To some degree it impacts how long the doors will stay open. Or if others will open or close.
If you’re a regular online poster, you’re a “contributor” to the industry. This contribution varies from being diplomatic and positive to being the critic. Whatever the case may be, over time you build a contributor status.
Humility is a positive character trait that assists those who strive to be long-term mentors, draw people in, and create a high level of respect. It’s not that you can’t earn respect if you’re the opposite. But where an overload of arrogance may appeal to some, it will push many away.
I’ve held this piece back for a long time because sometimes I read it and think it might be taken in a negative light by some. Or that my ego must be out of control to think I even have the right to write this. Maybe it is and I just don’t realize it. I use this column in an effort to share my views on the industry and people in it. This is simply an opinion and perspective with a little bit of what I hope is true.
I do believe that the leaders of today influence and help shape the future leaders of tomorrow. As mentioned, we all have egos, and they can be big without being overly exposed. Camouflaging it with a little humility will be received by more and I believe keep you relevant longer. Being too full of yourself assures others won’t be. If you’re really good, you won’t have to be the one who has to say it. DS
Bobby Parks is a wellknown contractor who has delivered more than $40 million in outdoor living projects. He is the former owner of Peachtree Decks & Porches.
If the Shoe Fits...
MORE AND MORE RECENTLY I have been reading this sentiment on social media where if a client gets a bad project, it’s somehow their fault. The client should have done a better job vetting the contractors. That’s what they get for going with the lowest bid, or didn’t they do any research? Wasn’t there a contract? Weren’t these details spelled out prior to working? Caveat emptor (Let the buyer beware.)
The problem is most homeowners have zero clue of the terminology being used to validate some of these points. Conventional wisdom says to do lots of online research. But when the first 10 names that come up all claim to be #1, it’s a little confusing. They are told to get referrals, see pictures and talk to the contractor’s previous clients. Unfortunately, no one is giving the name or providing pictures of their worst project. They aren’t zooming in on the little, quality details.
So, what is a client to do? As top level professionals, what can we do to guide them through this process and lead them to the best decisions without stepping into the pitfall of speaking negatively about another builder?
In an effort to keep my finger on the pulse of the industry, I try to do a lot of research. I tend to post a series of innocuous questions on social media sites to provoke responses and develop a greater understanding of the average builder’s mindset. The responses almost always seem to amaze me, both good and bad.
When it comes to accountability, it starts in a muddled “gray” area, but definitely shoots into polarizing directions from there.
One faction hides behind legal mumbo jumbo, slipping and sliding around the issues of poor quality and warranty, put it in the contract and go by what it says. It’s the client’s responsibility to educate themselves, to understand what they are getting. I sold them what they asked for, they got what they paid for. They didn’t ask for hidden clips, a picture frame border, and a transition board to eliminate butt joints.
Did you offer it?
Or some of the comments I read were like this one: “I’ll never understand someone spending all that money on
a sub-par project.” The real question is were they actually expecting the sub-par work, or did they pay top dollar anticipating elite level craftsmanship?
On the surface, and in the eyes of a contractual agreement, these statements may be acceptable, but they are also the ones that give our industry a black eye.
If the shoe fits....
One company recently related a story that fits perfectly into this narrative: They were asked to assess and repair a four-month-old deck that had passed final inspection, received an occupancy certificate, and the client deemed it unsafe for use.
Before discussing the repairs, this contractor did a quick estimate of what this project should have sold for in the first place. Ends up, the client paid just a little under market value, having had one bid at double the price, one 20% above and one 20% below. These new home buyers thought they did their research, the builder had a high rating, lots of positive reviews, plenty of pictures, and had been in business for over 20 years.
Quickly, their dream deck became a nightmare. The same guy who was ultra-attentive prior to the sale, became hard to reach. The client saw transition boards and picture frame borders in the provided photos, but they were nowhere to be found on the new project.
The project had notched railing posts, missing railing hardware, missing tie backs, and even missing support posts. The decking and staircase were built in violation of the manufacturer’s warranty requirements, and the four-month-old butt-jointed boards were popping up to the point of being dangerous.
The consultant who was brought in to inspect the deck, ended up providing the homeowner with a list of over a dozen issues (yes, many should have failed inspection) and subsequently the permit was reopened and the contractor, who refuses to address any of the issues while saying “it passed inspection,” is now
If the shoe fits....
At the other end of that spectrum are the businesses that are dialed into “big picture thinking”—those companies that tend to under promise and over deliver. They almost always err on the side of the client. They go in with the conceptual belief that they are creating more of a lifestyle enhancement rather than just a backyard deck. They are known for providing the extra details and finishing touches for the sake of not only being creative, but also because they have reputations for Setting the Standard in Excellence in their communities.
The real question is how do we handle client concerns, call backs, warranty repair requests, or even misunderstandings? Requests for repairs on things like board ends popping up because of a broken screw, a joist that goes against the crown and sags, a couple of
few lights that stop working. A lot of contractors give one-, three-, five-year, or even lifetime labor warranties, but most of us refer back to the manufacturer when it comes to a material issue.
Clients get upset and a lot of contractors immediately point to the fine print on the contract, saying it’s not their responsibility, pushing the client one step closer to a red zone reaction. This isn’t the time for the black and white of the contract; it’s more about the reputation-protecting gray areas that are what set the average apart from the elite.
This is the moment to rise up and display the leadership values that make us the standard bearers of excellence in our areas of operation. Be the solution to their problem, don’t be “Bob in his Beater,” driving away while giving the client a one-finger salute.
This is actually another opportunity for greater success as opposed to ducking the clients in fear of them wanting a free repair. Perception is that all clients want repair work performed pro bono, but in reality, they are calling out of a necessity, and if you aren’t the one to help, they will end up calling one of your competitors.
I have a little twist that really does seem to help out tremendously. It goes something like this: “Mrs. McGillicutty, I’m really sorry that with this extreme heatwave we’ve been experiencing, the lumber is shrinking down while the deck boards are expanding and moving, snapping off some of the screw heads. I’ll send one of my guys over next week to address this for you. The service call is “X,” we will cover the cost of the screws (or whatever it is that’s an issue), we also offer a detailing package for a small nominal fee and would be happy to discount it down to a lesser number as a little thank you for your continued business and support while we are out there. When my guy leaves it will look like a brand new deck again.”
Next thing you know, you are getting a check, a super happy client, quite possibly a five-star review, and probably a few more referrals on the client’s neighborhood’s private social media page.
Or, you could have said that according to the contract the warranty has expired. They hang up, completely mad, call one of your competitors who immediately throw you under the bus, you end up with a one-star review, and it’s radio silence where new leads are concerned.
If the shoe fits....
The high road is the road less traveled. There’s a reason it’s not crowded; it takes a different mindset to take that fork. I’ll see you at the TOP. DS
Brendan Casey with Casey Fence and Deck is a 17-time national award-winning Deck Specialist with over 40 years of professional experience. He and his wife, Dianna, started their business 25 years ago and immediately gained a reputation for high quality and a unique approach when it comes to delivering exceptional value for your outdoor living investment.
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ANDY HENLEY & MIKE MITCHELL
AS ANY SEASONED BUILDER KNOWS, achieving a flawless finish often hinges on the quality of the tools used in the process. Among the arsenal of essential tools, the laser level stands out as a critical device for ensuring accuracy and consistency.
In this review we took the Milwaukee laser to the field, a tool that has garnered significant attention in the industry for its advanced features and high level performance. Being experienced deck builders in the Midwest, we put the Milwaukee laser through its paces on multiple job sites—testing its capabilities in realworld deck building scenarios. Our hands-on evaluation spans a variety of decking projects, each with unique challenges and demands at times. We examined its ease of use, accuracy, durability, and overall impact on deck building efficiency.
Mike: How can you go wrong when you have tools with laser beams? The crew was excited to put this level to the test. Before I get into it, I believe a rotating laser level is one of the best ways to get a deck level (or pitched properly). When installing ledgers all around a home and figuring post heights sitting on piers or foundations, you have to have an accurate way to get all this measured and lined up. Depending on the deck height, we will use a laser level to get our helical piers set at the correct height as well.
MILWAUKEE SELFLEVELING LASER
(Milwaukee 3701-21T)
Included in the kit (specs/pricing per Milwaukee at time of review):
Red Exterior Rotary Laser Level, receiver with clamp, tripod, 8’ Grade Rod, M18 XC3.0 battery, charger (for M12&M18), and carrying case
Working range = 2000 ft. diameter
Accuracy = +-3/32” in 100’
RPM = 600
Self-leveling range = +-5°
IP rating = IP66,
Impact rating = 1.5 meter drop / 2M Tripod Tip
Retail price $1,399
We can start right there. This laser is by far the best laser I have used for setting piers. Set-up couldn’t be easier. After placing the tripod and attaching the laser, you slide the battery on and hit the power button. There is a little bubble level to get your tripod close to level, and then it does the rest. Once we decided where we were putting the top of the decking, we did some calculations and set the receiver at the right height on the grade rod. Then every pier we put in was accurately set at the same height by placing the grade rod on the helical drive head.
This receiver has made it so easy. With the grade rod on the drive head as it is drilling the helical in, it has a big range to let you know when you get close. When you do get close to level, the receiver has audio to alert you (above or below the level line). It has a digital readout that tells you how many inches to the level point, and even gets down to the fractions as you get closer. It also has large arrows visible from pretty far away. At times we were 75 ft. to 100 ft. away from the laser, and it was spot on every time.
Andy: The biggest take away my crew and I had with this tool was its self-leveling feature. This unit is far more advanced than other brands. Right after setting the tool up for use, it flashed a red light and didn’t spin, but in few seconds it started to spin and then self-leveled. This
really caught us by surprise versus other brands we’ve used that could take a few minutes at times. After setting this laser up for the first time, we quickly realized how well it was built. As big as this unit looks, it’s surprisingly lightweight yet super durable for all job sites.
Mike: Having the measurements on the receiver is also helpful when framing for a slope. For example, we had a project that needed to be pitched 1/4” per foot. We were able to leave the laser set up in one spot and there was no need to do any movement on the grade rod. We set the receiver to level on the high side and locked it in on the grade stick. Then at the outside edge (12 ft. span), we marked it to where the display showed 3/4” below the level laser line.
Andy: Another awesome feature the Milwaukee laser has is the alert when something bumps it. There have been times when using other competitors’ products where a crew member [unknowingly] bumped the laser, which caused error and confusion. This laser beeps when someone bumps it or drives by too close. It will then stop and will not re-level itself until you clear the alarm. Whoa! It could be 2,000’ away (not that we are that far when building the deck!) but it’s an amazing feature.
Mike: I really liked having the M18 battery to power this laser. One of the downsides to other rotary lasers I have used was battery life. In the past, we would go through a lot of batteries. When the temperature dropped below freezing I would have to bring the D batteries inside between uses or they would not work at all. This laser uses the M18 system and came with an XC3.0 battery and lasted multiple jobs before needing a charge. And, since we have lots of extra M18 batteries from other tools that will power this laser, I never have to worry about running out to get more batteries to finish the job.
Andy: As a deck builder dealing with outdoor elements, a brighter laser light would be beneficial. However, this is definitely not a deal breaker. The receiver works well and is longer than most brands, making finding the light simple by beeping when it senses the line. It can go as close to a 1/32 of an inch. It has millimeters, inches, and can show in a fraction or decimal, which is different than most other lasers. The grade rod telescopes out, which is great for transporting. The storage case is super nice! If you’re familiar with Milwaukee you know that these tool cases are second to none.
Mike: We only really encountered very minor cons. First, when setting the receiver on the grade stick, you cannot
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Contractor’s Corner
THE HIDFAST DECKING SYSTEM is a cornerstone of my decking installations, particularly when using TimberTech’s Advanced PVC Boards. This tool stands out for its remarkable accuracy and efficiency. The built-in guide ensures that fasteners are precisely centered on each joist, which not only enhances the appearance of the deck but also significantly speeds up the install process. I was introduced to the HIDfast system by my lumberyard rep, and I was quickly convinced of its benefits. It has greatly improved our productivity, making our workflow smoother and more efficient, whether we’re working on small decks or larger custom deck projects.
Zachary Grist; Piedmont Decks and Outdoor Living Instagram: @piedmontdecks
Piedmont Decks
set it at the expander points. When this happened, we had to move the laser up or down a few inches in order to use the grade rod with the receiver on it. Second, the case is not designed to hold the grade rod and tripod. Although the case itself is very nice and compact, I wish it could all be stored together.
In conclusion, this laser level stands out as a beneficial asset for the professional deck builder. Its precision, ease of use, and reliability will help keep your decks flat and level. Beyond deck building, this laser would be valuable in a range of other applications including outdoor kitchens, cladding, and porch framing where accurate leveling is crucial. DS
Pros:
Self-leveling, Lightweight, Accurate, Receiver range and display
Cons:
The laser is hard to see outside when in the sun. Grade rod limitations. Need a case to hold tripod and rod.
Overall TNT Score 9.9/10
Andy Henley is the owner of Hen-House Decks, Uniontown, OH. Mike Mitchell is the owner of Mitchell Construction in the Chicagoland market. Andy and Mike can be reached in the DeckingTNT Facebook group.
Stay Ahead: Essential Marketing Moves for Deck Builders This Fall
AS THE LEAVES CHANGE and the days get cooler, it’s easy to let your marketing efforts slip into hibernation mode. But fall is the perfect time to spice up your marketing game and set yourself up for a blockbuster spring. Here’s why investing a little time and effort into your marketing now can pay off big time later.
SHOWCASE THE BEAUTY OF FALL
Fall is a stunning time of year. Highlight your outdoor living spaces against the vibrant autumn backdrop. High-quality photos and videos can illustrate cozy gatherings, warm fires, and luxurious outdoor living, enticing homeowners to invest now.
INSPIRE POTENTIAL CLIENTS
Everyone dreams of a perfect outdoor space to enjoy the crisp fall weather. Share stories and images that inspire homeowners to invest in their outdoor living spaces now, so they can be ready to enjoy them when the first signs of spring arrive. Think fire pits, outdoor kitchens, and heated seating areas.
Helpful Tip: Highlight how a well-designed deck can be enjoyed year-round, even in cooler weather.
THE COST OF DOING NOTHING Avoid missed opportunities
Inconsistent marketing can lead to missed leads. When the busy season hits, homeowners will choose deck builders with a strong online presence. Stay visible to ensure you’re their first choice.
Building your brand takes time
Marketing isn’t a switch you can flip on and off. Building a strong online presence and a recognizable brand takes time. Start now to ensure you’re top of mind when homeowners are ready to start their projects in the spring. Marketing is not an expense, it’s an investment in the future of your business.
MAKING THE MOST OF A POTENTIALLY SLOWER SEASON
Update your portfolio
Use this time to update your website and social media with your best work. A stunning portfolio can speak volumes and attract high-end clients looking for top-quality work.
Engage your audience
Post regularly about fall-themed projects, share behindthe-scenes content, and engage with your followers. Show them the craftsmanship and creativity that goes into every project. They want to know you, and this is a great place to be your authentic self!
UTILIZE A MULTI-CHANNEL APPROACH
While social media is crucial, don’t rely on it alone. Combine it with a well-optimized website and targeted email campaigns. This multi-channel approach ensures you reach potential clients at every stage of their journey. Driving traffic to your website and leveraging retargeting ads can keep you on potential clients’ minds, even if they aren’t ready to commit immediately. Retargeting ads are known for their high return on investment and effectiveness in converting leads
PLAN FOR THE FUTURE
Develop a content calendar for the next few months. Plan blog posts, social media updates, and email newsletters. Consistent communication keeps you in front of potential clients and builds trust. It takes an average of seven to 13 touchpoints for a customer to trust a brand.
Helpful Tip: Use storytelling to connect with your audience. Share success stories and client testimonials to build credibility.
DIVERSIFY YOUR MARKETING EFFORTS
Building your audience
Creating valuable content, such as a deck design guide, and promoting it on social media can help you build your email list. Direct your audience to a landing page where they need to enter their email address to download the guide. This way, you collect emails and can keep your brand front and center with regular email campaigns.
The power of retargeting
Driving traffic to your website, even if people aren’t ready to start a project immediately, can be incredibly beneficial. Using retargeting ads, you can stay on potential clients’ minds. These ads, which follow visitors around the web, remind them of your services and can lead to a high return on investment by bringing in great leads.
Nurturing leads
Email marketing is a powerful tool for nurturing leads. Regular newsletters, updates, and personalized content can keep potential clients engaged and move them closer to making a decision. Email campaigns allow you to stay connected with your audience, build trust, and showcase your expertise.
IDEAS TO IMPLEMENT THIS FALL
1. Create fall-themed photo shoots of your projects.
2. Update your website with fresh content and project highlights.
3. Engage with your audience on social media.
4. Develop and share seasonal blog posts and newsletters.
5. Optimize your SEO for fall-related keywords.
6. Share client testimonials and success stories.
7. Plan your content calendar for the upcoming months. 8. Always, always, always build up your online reviews.
READY, SET, MARKET!
Don’t let the slower season slow down your business growth. Use this time to refine your marketing strategy, engage with your audience, and set yourself up for success. By staying proactive and visible, you’ll be the first choice for homeowners when the busy season returns. Don’t forget to always keep moving forward!. DS
April Edwards is a digital marketing strategist and founder of Deck Builder Marketers, Oceanside, CA. You can message her on Instagram @deckbuildermarketers or learn more by visiting deckbuildermarketers.com.
NEW PRODUCTS
Trex has added X-Series Cable Rail and X-Series Frameless Glass Rail to its Trex Signature Railing line.
Its versatile X-Series Post accommodates cable and frameless glass, and a variety of infills and attachments for future additions to the X-Series line. With its modular design, the post can be used as an end, line or corner post.
For cable infill, spring-loaded cables offer improved tension management so they are less prone to sag over time. Pushto-connect fittings eliminate swaging or crimping. Ball ends allow the cables to swivel to accommodate horizontal and stair angles. For frameless glass infill, half-inch laminated glass panels (sold separately) float seamlessly between the Charcoal Black posts.
Cable rail kits include everything in one box for spans up to 18 ft., including thinner pass-through posts to support cables between anchor posts. Frameless glass rail is sold in a one-sizefits-all infill kit.
[trex.com]
Envision Outdoor Living Products has launched the V310 railing, a wood-look vinyl deck railing with a variegated color finish that mimics two wood grain species: Native Chestnut, a rich, earthy brown, and Silver Birch, a warm grey offering the charm found in the silvery patina of aged timber.
V310 railings are available in 6- and 8-ft. kits, in 36” and 42” heights, with a round black aluminum baluster infill.
[envisionoutdoorliving.com]
Titan BP has just launched Ledger Deck Foot , a helical solution for ledger attached decks with an adjustable post saddle.
The lightweight frost footing supports up to 5,000 lbs. in clay and installs with a 1/2” drive impact wrench in most soils. Its new Compression Load Fin allows for sideways post saddle adjustment so all footings can be easily aligned under a single beam, even if installed imperfectly. No digging, concrete or heavy machinery
The footing is available in 36” and 48” lengths and comes with 24”
Made with cutting-edge technology and high-quality PVC decking, American Pro Cladding from Patwin Plastics stands out as the ultimate solution for modern facades and rainscreens.
The system uses InvisiClip technology, offering rapid installation, superior PVC performance, low maintenance, and a Class A fire rating. Tested to withstand winds up to 300 mph, it is ideal for both residential and commercial applications. The system reportedly makes installation up to 50% faster than traditional methods, significantly reducing labor costs and project timelines.
Colors include Driftwood, Slate, Khaki, Hazelnut, Beachwood, Chestnut and Redwood—catering to diverse design preferences. Solid-edge boards, with grooves for the InvisiClip system, ensure a seamless, secure fit.
[patwin.com]
TO CONCRETE
FootingPad® footings are engineered using a fiber-reinforced composite that is exceptionally strong, lightweight, and superior to concrete.
• Complete jobs faster, more easily, and generate more profit.
• Five sizes are available for use with most post types in below-grade applications.
Featuring a modern brushed finish on one side and classic wood grain pattern on the other, TruNorth Decking Gen II dual-finish decking has a new standardized groove for compatibility with more fasteners, providing users with more options than ever before.
All Gen II composite boards, including 5-1/4x1 Enviroboard, 5-1/8x1 Accuspan Square Edge, and 7-1/2x5/8 Fascia, are available in six variegated colors.
[trunorthdecking.com]
Spartan Forest Products has launched ThermaPro Wood, a collection of thermally modified, prefinished, installation-ready building materials that are entirely sustainable, weatherproof, and devoid of chemicals. The ThermaPro line include prefinished decking and prefinished T&G nickel gap wood cladding, all pre-sealed with CUTEK Extreme Wood Oil. A complete line of coordinating trim, moulding, railing, and other finishing components is also available.
[spartanforest.com]
FastenMaster’s Cortex fasteners are now compatible with the stand-up PAMFast Tool for use on TimberTech PVC decking.
The PAMFast autofeed system is designed to provide smooth consistent fastener installation, prevent jams, and provide maximum fastener engagement and torque to prolong bit life and reduce cam outs. The countersink system is adjustable to 1/64”, and each strip of Cortex fasteners holds 50 screws for more time driving and less time reloading.
The Collated Cortex Fasteners are packaged in boxes of 1,050 screws on 21 collated strips that will enable pros to install 300 sq. ft. of decking, assuming two fasteners installed 16” on center. Each box comes with a driver bit, two PAMFast nose guards and a depth guide. Collated Cortex Plugs for TimberTech PVC decking are sold separately in boxes of 400, and available for all 14 colors of TimberTech PVC decking in the Harvest, Vintage and Landmark collections.
[fastenmaster.com]
Defiance Forest Products has introduced the Rainier Plank line of vertical grain western red cedar engineered cladding.
The finger-jointed, tight-knot core products are rated for both interior and exterior applications and are available in tongue-and-groove board with a micro-V or fine line profile.
Defiance can create 32 1/16” Rainier Plank veneers from one full-thickness board. Available dimensions include 1”x4”, 1”x6”, 1”x8”, and 2”x6”. All sizes are available in lengths from 8 to 16 ft., and feature a 10-year limited warranty.
[rainierplank.com]
With a lift capacity of 340 Ibs. and lift height of 8-3/4”, DeWalt’s new ToughSeries Construction Jack allows users to complete demanding lifting, leveling and installation tasks.
Its step-to-lift function is enabled by the reinforced-handle for hands-free lifting; the handle can also be squeezed by hand when preferable. A precision-controlled lowering tab assists with fine-tune adjustments when leveling. A no-load quick release button instantly sets the tool under the area of application.
The tool’s slim, tapered base provides efficient under-application access and counter sunk holes for additional flush mount support.
[dewalt.com]
The new M18 FUEL 4-½”-6” Braking Grinder Paddle Switch, M18 FUEL 4-½”- 6” Braking Grinder Slide Switch and M18 FUEL 4-1/2”-6” Variable Speed Grinder, Paddle Switch with ONE-KEY generate 13A corded power, eliminating any performance compromises. The POWERSTATE Brushless Motor paired with REDLINK PLUS Intelligence delivers maximum sustained power and 9,000 rpm to remove material faster and increase productivity providing unmatched levels of performance, protection, and compatibility.
When paired with the M18 REDLITHIUM FORGE XC8.0 Battery Pack, the grinders provide the fastest cutting and deliver up to 135 cuts per charge in the toughest grinding and cutting applications. The M18 REDLITHIUM FORGE XC8.0 Battery Pack provides HIGH OUTPUT HD12.0 power in a smaller size, and longest life vs. REDLITHIUM batteries.
Unique to Milwaukee’s metalworking solutions, the new M18 FUEL Grinders feature RAPIDSTOP braking, providing stops under two seconds with an abrasive disc, allowing users to set down their tools quickly after use. The grinders also feature an electronic clutch for kickback protection, as well as overload protection to maximize motor life.
[milwaukeetool.com]
EXPO: November 12-14
EDUCATION: November 9-14
Dallas, Texas | Kay Bailey Hutchison Convention Center +
DIVE IN & Deck Out!
Deck Expo is your industry show – the ultimate decking and outdoor living event. The event co-locates with the International Pool | Spa | Patio Expo™
Together, PSP/Deck Expo is lining up an exciting experience for the industry. This November in Dallas, there is a lot for decking professionals to take advantage of. You will discover new education formats and programming, revamped show features, and more ways to help you move your business forward.
Expect these highlights:
• Networking
• NADRA education
• Manufacturers on the show floor with decking and railing products
• Free hands-on clinics on the show floor
• Education sessions for deck professionals throughout the week
FOR NADRA MEMBERS
FREE EXPO PASS for Deck Specialist Readers Use Promo Code DeckSpecialist
DATE PLANNER
Jacksonville Home & Patio Show
When: Sept. 27-29
Where: Prime Osborn Convention Center, Jacksonville, FL.
What: Rub elbows with other builders and remodelers at this long-running show in North Florida.
More info: jacksonvillefallhomeshow.com
Castle Rock Home Show
When: Oct. 11-13
Where: Douglas County Fairgrounds Event Center, Castle Rock, CO.
What: The event gives contractors an opportunity to meet homeowners interested in home improvement. More info: castlerockhomeshow.com
Spartanburg Home & Garden Show
When: Oct. 26-27
Where: Spartanburg Memorial Auditorium, Spartanburg, S.C.
What: The newest and latest in home improvement products including deck to dock, patio to pool, floor to roof. More info: expomanagementinc.com/ spartanburg
Deck Expo – International Pool & Spa Expo
When: Nov. 12-14
Where: Kay Bailey Hutchison Convention Center, Dallas, TX.
What: The International Pool | Spa | Patio Expo will be co-located with DeckExpo, where all segments of the industry will gather to stay well informed of trends, market directions, and technology.
More info: poolspapatio.com
Charleston Build, Remodel & Landscape Expo
When: Jan. 3-5, 2025
Where: Exchange Park Fairgrounds, Ladson, S.C.
What: Be on hand to greet potential customers who are looking to turn their backyards into their own private oases in 2025.
More info: homeshowcenter.com
Charlotte Build, Remodel & Landscape Expo
When: Jan 3-5, 2025
Where: Charlotte Convention Center, Charlotte, N.C.
What: This show brings together homeowners and high-end builders and remodelers.
More info: homeshowcenter.com
Colorado Springs Home Building & Remodeling Show
When: Jan. 3-5, 2025
Where: Norris Penrose Event Center, Colorado Springs, CO.
What: Homeowners will be at the show looking for knowledgeable builders to help them bring their v ision to life.
More info: homeshowcenter.com
Columbus Building & Renovation Expo
When: Jan. 3-5, 2025
Where: Ohio Expo Center, Columbus, OH.
What: A full lineup of renovationinspired products including decks, patios, spas and saunas, will be on display at this New Year event.
More info: homeshowcenter.com
Light ’er Up
WEBB DECKS’ “SAVANAH” PROJECT in Edwardsville, IL., aimed to create a year-round outdoor space where functionality, lighting, and maximizing a poolside atmosphere were key priorities.
The project began with a solid steel foundation underneath the TimberTech Legacy decking, in colors Tigerwood and Mocha, that was installed using the CAMO EDGEX for metal framing. According to Webb Decks’ owner Clint Webb, the Fortress steel framework for the deck and stairs provided the structural integrity necessary to support the entire design while maintaining consistency throughout the build.
To ensure that the decking could withstand the elements, the team installed an aluminum trough system custom-fabricated on site for underdeck waterproofing. The underdeck ceiling, composed of black, aluminum panels dotted with Tru-Scapes color-changing puck lights, added a modern touch.
Lighting played a pivotal role transforming the space into an illuminated oasis. Starting at the upper deck, TruScapes lights were strategically placed at the center of each section of the Trex Signature aluminum pre-assembled railing beneath the cocktail rail, broadcasting the light down onto the railing and deck below. Trex Transcend 4x4 post sleeves (sleeves are over steel Veranda Post install kits) were also installed in the space.
As you descend the stairs, Tru-Scapes riser lights illuminate each step, complemented by 4x4 post cap lights that guide the way. The post cap lighting extends throughout the underdeck area, the surrounding landscape, and along the fence line.
In addition, two Tru-Scapes transformers, each delivering 1000 watts of power, were installed to manage the extensive lighting system. These transformers were connected to Alexa, enabling voice-controlled operation of the lights.
“(The lights) are all Bluetooth sunk, and the homeowner is really techie, so he hooked up Alexa to his stuff and broke down the app to all these different sections on the deck. We put all the lighting on it with different colors and pitches, and fading in and out of different colors. We spent hours just playing with that,” says Webb, who co-owns Webb Decks with his wife, Jackie, out of Godfrey, IL.
“The really small, roughly 300-sq. ft. project had everything that we offer onto a build, from the steel framing to the under deck system, and lots and lots of lighting,” Webb concludes. DS
Submit photos of your latest and greatest project to sgraves@ 526mediagroup.com