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CONTENTS
March 2021 Volume 100 n Number 3
Stay connected between issues with www.building-products.com
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Special Report
Features
12 REDWOOD TO THE RESCUE
10 FEATURE STORY
DEVASTATED BY FIRE, HISTORIC NORTHERN CALIFORNIA CAMP SELECTS NEARLY A HALF-MILLION BD. FT. OF SUSTAINABLE REDWOOD FOR EXPANSIVE REBUILD.
The
MERCHANT
THE VOICE OF THE WEST’S LBM SUPPLY CHAIN — SINCE 1922
MARCH 2021
Magazine
SELLING PREMIUM WESTERN WOODS: CALIFORNIA REDWOOD & WESTERN RED CEDAR
Departments
EXPAND YOUR MARKET SHARE WITH ENGINEERED WESTERN RED CEDAR
16 COMPETITIVE INTELLIGENCE
39 TALK BACK
NEW LUMBERYARD BRINGS LOCAL PRODUCTS TO MAINE
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40 NEW PRODUCTS
18 OLSEN ON SALES
48 CLASSIFIED MARKETPLACE
20 TRANSFORMING TEAMS
48 IN MEMORIAM
KICK UP SERVICE DURING THE PANDEMIC
46 EVENT RECAP
BC WOOD GLOBAL BUYERS MISSION
The Official Publication of
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28 MOVERS & SHAKERS 36 SELLING WITH KAHLE
200 YEARS OF REDWOOD
26 THINKING AHEAD The Merchant Magazine Digital Edition at www.building-products.com
8 ACROSS THE BOARD
14 PRODUCT SPOTLIGHT
DEALING WITH WORKERS’ ONLINE BEHAVIOR
2/22/2021 1:10:56 PM
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SELLING WITHOUT THE WOOD
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49 ADVERTISERS INDEX 49 DATE BOOK 50 FLASHBACK
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ACROSS the Board By Patrick Adams
Getting real T
find ourselves in interesting times may be the understatement of the decade. I was given advice when I was young that it was not polite to talk about religion or politics. If you added CO I to that list, we might have nothing that we could discuss For over 0 years now, I have traveled a LOT All over the world and in a very constant manner. There were many periods where trip planning involved packing multiple suitcases that would be swapped during a quick layover at home measured in hours. By a landslide, this is the longest period that I have not traveled That’s not to say that I have lost touch, however. Now, instead of my calendar being blocked out indicating I’m out of the o ce, it’s full of oom meetings keeping in touch, gathering info, and planning the future. It did get me thinking about something very interesting. First, perhaps I’ve learned that the routine of traveling that was a regular part of my life might actually be overrated and something that I actually might not enjoy anymore. But that is a topic for another day. The other interesting byproduct is that I feel that we’ve actually deepened many relationships during this time in spite of not being able to see each other in person. It occurred to me during a recent call with a customer and someone whom I consider a friend in the industry. We were catching up, sharing stories and discussing business. e was working from home, was dressed casually and in the background could see an assortment of items in his home o ce with doors leading to his expansive backyard. At one point, one of his children popped in and asked him a question not realizing he was on a call. e smiled and calmly answered his child and they closed exchanging “I love you’s.” Later, in the background I saw his dog tear across the backyard in pursuit of something. e looked over his shoulder calmly and said, “Either a bear or a deer.” e was in his element, was relaxed, and was his real self. This made me think about my business persona in the new work world of CO I . I too am calmer, more casual, and more patient to listen and truly hear the entire story. When working from home, I’m actually secretly proud when one of my kids stumbles on camera because I’m proud of my family and they reflect the real me. And
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so, there it is. as this new era of CO I made us all get real? It’s not to say that we are bipolar or “faking it” when we’re in business mode. But, I remember a piece of advice I got as a young adult. Someone I respected told me that we all have a “brand.” ust like when you say Apple or Mercedes, something immediately comes to mind. Well, we all end up with a brand as well and he stressed that either we build our brand deliberately, or it is built by accident. As a result, I have always been deliberate to conduct myself in the way that I want to be known. Professional. Competent. Credible. Trustworthy. Reliable. But I wonder now if those things come at the expense of revealing the “real” me? I find that I have a great comfort now in taking oom calls from home, wearing my T-shirt and ballcap and spending the first 1 minutes doing nothing other than asking about what is most important—family, health and what we’ve learned from this odd experiment we find ourselves in. I laugh when we get interrupted by a kid or dog. I am honored when I get “invited” into someone’s home during a call and as a result, I leave feeling like we just grew a bit closer in our relationship with each other. I do miss seeing our countless friends in the industry that we proudly serve. But equally, I’m grateful of this discovery and reminder of what truly counts in our hectic lives. A reminder that even without all of the “normal” chaos, we can still succeed and perhaps, even thrive by simply getting real. I am grateful for all who have taken the time to reach out, stay in touch, and especially, allow us to play a role in your success in this new year.
Patrick S. Adams Publisher President mediagroup.com
March 2021
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FEATURE Story By Simon Cameron
ENGINEERED KNOTTY western red cedar is manufactured from smaller pieces of wood into long-length material and kiln dried primarily for use as trim, fascia and siding. (Photos by WRCLA)
WRC EWP
Expand your market share with engineered western red cedar have been on the market since the introduction of plywood in the1 0s, and more recent innovations such as CLT, glulam and laminated veneer lumber that allow for longer spans and taller walls are now competing with construction materials such as steel and concrete, and are seeing an increase in usage in both low and midrise buildings. While engineered wood use is growing in structural applications, engineered western red cedar (WRC) products have been meeting a growing demand in the appearance-product market. Some products have even opened new niche markets in the U.S.
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There are three main product categories for engineered western red cedar: engineered clear solid WRC, engineered T G WRC with a clear veneer overlay, and engineered knotty WRC. All three categories of products are becoming more readily and consistently available and are creating new opportunities for architects, builders and designers. Engineered clear solid WRC are finger-joined and edge-glued boards that are used mainly for trim, fascia and siding and are manufactured differently than solid stock. These products are ideally suited for exterior cladding. What makes it so appealing to customers is that they are readily available in
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long lengths, typically 1 ’ and 0’. Engineered clear, solid western red cedar is extremely long-lasting and exceptionally stable. As they have color variations and are made up of a number of small pieces, it is usually sold preprimed and is available either re-sawn or smooth textured. Engineered clear is also an excellent use of clear fiber and maximizes fiber value utilization. For designs that require the deep, rich look of clear western red cedar, engineered western red cedar T G products with a clear veneer overlay are now available. Perfect for exterior cladding or so ts, as well as interior wall or ceiling details, these are manufactured with thin pieces of high-quality, clear, Building-Products.com
vertical grain western red cedar veneers which are applied to a substrate using the same techniques and glue that’s used to manufacture other engineered building materials rated for exterior use. Like the finger-joined and edgeglued products, clear veneer overlay boards are exceptionally stable, extremely long-lasting and will provide decades of beauty and service. They are available in 1x and 1x T G with a variety of edge details. These products have the added benefit of being very environmentally friendly as less clear fiber is required to make them. What’s more, many of these engineered western red cedar T G products have been approved for use in so t applications in Wildland Urban Interface (WUI) areas in California, Oregon and other places that require fire-resistive construction. The third and newest engineered WRC product is engineered knotty western red cedar. These products are primarily for trim and fascia applications. They are manufactured from smaller pieces of wood into long length material and are kiln dried. The products are available in 1 ’ and 0’ lengths and in ”, 10” and 1 ” widths. They can
Building-Products.com
ENGINEERED T&G western red cedar with a clear veneer overlay was pre-coated with a bleaching stain.
be nailed, sanded, and sawn just like solid stock. Engineered knotty western red cedar is also being run to siding patterns like bevel, T G and shiplap. These products are making in-roads in markets like Texas where generally only unseasoned products have been sold.
With the combination of wood growing in popularity due to design trends embracing natural materials, growing awareness of environmental issues and wood’s role in mitigating climate change, as well as studies linking health benefits to natural materials like wood, engineered WRC products are filling a growing demand. As a testament to the products’ popularity, the Western Red Cedar Lumber Association, which represents WRC manufacturers, distributors and retailers in North America, is fully behind the trend. “Many of our members produce really attractive, quality engineered products,” said Brad irkbride, managing director of the WRCLA. “They’ve definitely filled a void and we’re seeing more and more of these products in high-end designs. We’re going to see more of these products at the retail level, and they’ll change how the material is used in both residential and commercial applications.” – Established in 1954, the WRCLA is the voice of the cedar industry and has members in 132 locations throughout North America (www.realcedar.com).
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AS DEPICTED in this concept rendering, the Berkeley Tuolumne Camp will be rebuilt using FSC-certified California redwood for nearly all of its 90+ structures, including its covered deck of its Recreation Hall. (Photos courtesy Liza McNulty, City of Berkeley, Ca.)
Redwood to the rescue Historic camp rebuilds with redwood 1 , the 0-acre Berkeley Tuolumne Camp in the Stanislaus National Forest welcomed more than ,000 campers annually for fun-filled activities and traditions. Tragically, the camp was largely destroyed by the 01 Rim Fire. After years of fundraising, negotiations with insurers, local and federal agencies, and lengthy planning and permitting processes, the reconstruction broke ground last une. The reconstruction project is slated to take about two years—and just shy of a half-million board feet of California redwood. City of Berkeley project manager Liza McNulty said the city has worked for seven years with many partners, including the U.S. Forest Service, state O ce of Emergency Service, Federal Emergency Management Agency, and Friends of Berkeley Tuolumne Camp, to bring the camp back to life for the next generation of campers. Siegel Strain Architects is the lead design firm on the project, tasked
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STEADY SUPPLY of redwood timbers is being shipped to the camp by dealer Sonora Lumber, Sonora, Ca.
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with designing camp facilities including a new dining hall, recreation hall, camper and staff cabins, maintenance structure, pedestrian bridges, parking and loading areas, and other infrastructure. The camp buildings and landscape have been designed to evoke the rustic spirit of the old camp, while using contemporary construction methods to meet modern building codes. Critical to the city and its many stakeholders was that the building materials come from sustainable sources. The old camp was largely built with old-growth wood timbers; the new design also calls for a heavy use of wood to maintain the original aesthetic. Berkeley committed to using Forest Stewardship Council-certified wood whenever possible on the project. With that requirement in mind, the project is incorporating redwood lumber and timbers from umboldt Sawmill in the design of its nearly 100 different structures. “We have redwood in virtually every building—including structural memBuilding-Products.com
bers, board batt siding, and decking,” McNulty said. Sam Patti, umboldt’s P of sales for California, noted, “The decision to use redwood was that of the stakeholders to rebuild and preserve the appearance and history of the camp. Their goal was to put it back as closely as they could within reason to what was destroyed in the fire.” umboldt Sawmill learned of the project about 1 months ago. “We were fielding inquiries for large amounts of redwood from several of our (dealer) customers, that were very similar but yet very different,” Patti said. “That’s when I decided to consolidate all the quotes and get everyone on the same page. I reached out to the architects via one of the contractors bidding the job. The issue was specifications and inquiries were vastly different, which is never surprising as interpretations are always different, although all talking about the same job. We clarified what the goal was and determined which grades were best suited, and took it from there.” The bidding process went on for several months, finally coming to fruition in late August 0 0. Once the bid was awarded, umboldt met with stakeholders and confirmed the grades and what to expect within the grades. Its Sawmill team mocked up several samples of large timbers, as well as dimensional pieces, and sent them to the jobsite, where all parties involved were able to agree and approve. Redwood of virtually all dimensions is being utilized, with a considerable number of large eartwood timbers. Sourced from 0,000 acres of FSC timberlands in Northern California, the redwood from umboldt Sawmill has the additional benefit of local availability and a low carbon footprint. The project is expected to be completed—and begin refilling with campers—in late spring 0 .
WORK PROGRESSES on the Recreation Hall deck.
RIVER-FACING section of the redwood deck is under construction by contractor Robert E. Boyer Construction, Sonora, Ca.
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PRODUCT Spotlight By Bob Berlage
LUSH REDWOOD FOREST in Northern California’s San Mateo County was clearcut in the 1870s and selectively harvested twice since then. (Photo by Big Creek Lumber)
200 years of redwood that the human species made use of wood even prior to homo sapiens. The oldest recorded wood tool is a spear made of yew dating back 00,000 years. Our use of wood has dramatically expanded despite mankind’s transition to urban existence. Far more recent and closer to home, the use of coastal redwood (Sequoia Sempervirens) as a building material began in the early 1 00s when European settlers arrived in California. Initially, the extent of redwood harvesting was limited by technology and demand. and saws and axes were used to fell the trees and lumber was occasionally produced by straddling logs over a sunken pit and slicing the logs into lumber using a two-man crosscut saw. Needless to say, the worker with less seniority was usually the one in the pit with sawdust falling on him all day. Increases in population and technology predictably resulted in increased
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harvesting of redwoods and lumber production. Two events resulted in dramatic increases in redwood harvesting in California. Coincidentally, both these events centered in San Francisco. The first was the Gold Rush (1 -1 ). While very little coastal redwood lumber found its way to the gold fields, it was the dramatic expansion of San Francisco that created the demand. Fortune seekers from all over the world arrived in San Francisco by ship and began their journey to the gold fields. San Francisco grew dramatically as the result of this immigration. The city required lumber for housing and commercial development to meet the need . The second big demand for redwood lumber resulted from the 1 0 San Francisco earthquake. Ironically, most of the wooden structures in the city survived the initial jolt. Wood is far more flexible than concrete or masonry. Unfortunately, most of the wooden structures were illuminated by gas lamps. When
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the gas lines ruptured, the gas ignited and burned most of these buildings. Post-earthquake housing reconstruction placed incredible demands on nearby redwood forests. This was particularly true in the Santa Cruz Mountains. By the late 1 0s the increase in demand for redwood lumber, coupled with the introduction of steam-powered sawmill equipment, resulted in widespread harvesting of coastal redwoods throughout California. The harvesting method was landscape-wide clearcutting. By the mid-1 0s, most of the redwood forests on the Central Coast had been cut. Shortly after World War II, there was a resurgence in construction, particularly for single-family residences. At this time some redwood lumber producers began looking at the “second-growth” redwoods, trees that sprouted from the root systems of redwoods that had been felled during the 1 00s and early 1 00s. While some old-timers felt that lumber Building-Products.com
made from second growth was inferior, local people who had to rely on wood from nearby forests recognized that the heartwood in second growth redwoods had the same desirable characteristics as old growth. The predominant center section (heartwood) of coastal redwood contains a significant amount of tannic acid, a specific type of tannin (plant polyphenol). It is this chemical that makes redwood heartwood lumber far less susceptible to decay and insect damage. While redwood lumber was also historically used for framing, today it is primarily used for external construction. These uses include fencing, decking, siding and post material. Wood is truly our most sustainable and renewable building material. When forests are intentionally managed from a long-term perspective, they can provide complex ecosystems, carbon sequestration, water storage, and oxygen production, while simultaneously growing forest products used by virtually everyone. On the Central Coast, single tree selection was voluntarily adopted as a harvesting method by the local forestry community in the 1 0s. Two decades later the counties of San Mateo, Santa Cruz, and Santa Clara formally adopted this method of harvesting as Special County Rules under California law. In the early 1 0s, the average size of a coastal redwood harvested in the
Santa Cruz Mountains was about 0 bd. ft. That’s a tree approximately ” in diameter at the base and 0 ft. tall. Today, the average size of harvested coastal redwood trees shipped to Big Creek Lumber Co.’s sawmill in avenport, Ca., is about 1, 00 bd. ft., a tree approximately ” in diameter at the base and approaching 1 0 ft. tall. A number of countries are experiencing a Renaissance in wood construction with the development of mass timber, a method of laminating wood sections to create larger construction beams. To-
day, the tallest mass timber building in the world is the 0-ft.-tall Mj st rnet in Norway. This 1 -story mixed-use building contains apartments, a “Wood otel,” swimming pool, o ce space, and a restaurant. It is the tallest wood structure in the world today. Tomorrow? Who knows. With wood, the sky may be the limit. – Bob Berlage is communications director for the Forestry Department of Big Creek Lumber, Davenport, Ca. (www. bigcreeklumber.com).
CLEARCUT surrounding Rider Mill in Santa Cruz County, circa 1895. (Photo courtesy of Big Creek Lumber archives)
LOGGING TRANSITION from steam power to internal combustion engine, Santa Cruz Lumber Co., circa early 1930s. (Photo courtesy Big Creek archives) Building-Products.com
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COMPETITIVE Intelligence By Carla Waldemar
Chain (of custody) reaction
occurred when Mike Friedman ran out of space. Mike had launched a homerepair business in Portland, Me., in 00 , which, as he reports, “grewgrew-grew. We’d started out in a basement, then moved to a larger space, then bought a building, but even that wasn’t big enough, with us doing so many little jobs. We had 1 million in sales and 00 handymen. We needed wood storage—everything from plywood to drywall—because we
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had to drive miles for, say, a x . We also had a huge garage filled with refuse we’d hauled out. So we needed a bigger place to keep more wood on hand and to sort the trash. “We found a convenience store in Cape Elizabeth,” a town of , 00 1 minutes away. “Prices were cheaper out there: It made sense,” he explains. is partners—his sister and two carpenter buddies—agreed. Then came the epiphany that birthed Lumbery last November.
LUMBERY PARTNERS (left to right) Ryan Holland, Alex Bettigole, Jennifer Friedland-Stora, and Mike Friedland launched the business for economic and environmental reasons—there had been no single place to buy lumber or Sheetrock within 30 miles.
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“We’re not the only ones who have to drive for wood. Besides, the quality of wood and the service level at the boxes was terrible. We needed quality wood and a place to store it that was convenient. Plus, most lumberyards around here are closed weekends, just when the do-it-yourselfers need them. Besides, the bigger outfits wouldn’t deliver to the smaller stores.” Conclusion: “We gotta sell wood ” At first, they envisioned a hybrid outfit: home repairs and wood sales. But covid nixed that. omeowners became reluctant to let a handyman into their home, and those fellows were equally hesitant to enter them. “So we paused. We let all our employees go off on their own with our blessing, supplying references and contacts. Then the four of us had to learn everything from computer programs to how to find dealers and reps for hardware.” The four partners quickly finetuned the original epiphany (“Sell wood ”) with another—and more ground-breaking—one: Sell Maine lumber. “We’re living in a state that’s 0% trees, but the little mills here get bypassed by the giant distributors. There’s no connect between the sawmill and the consumer: ero ” So, modeling their practices on those of the revered Patagonia clothing firm, they decided to make their credo the chain of custody. “We’re asking Where was the tree located? Is the forest sustainable? What does the mill do with its waste? ow did the lumber get to our store?’ By buying Maine wood, we’re lessening the environmental impact plus helping out a small town. And people are more and more eager to buy local.’ Ads promote Get to know your farmer.’ But who’s asking, Building-Products.com
IN ADDITION to stocking a healthy supply of sustainable building materials for sale, Lumbery is also part lending library—offering customers the ability to borrow tools for free.
Get to know your lumber dealer’? Next, we needed town approval (that was a bear ); it took longer and more money than we’d envisioned. But,” Mike continues in a “ on’t worry, I’ve got this” tone, “We opened in November ” (Readers, to view the insane progress of converting a convenience store into a lumberyard, go to lumbery-me. com. Click on Our Roots, scroll down to Video and be prepared to laugh—or at least, sympathize. The music accompaniment, appropriately named, is “Startin’ Something.”) The Grand Opening was a huge success. “People didn’t know about us, but we had a , 00-customer list, and I live here, so I have personal contacts in the area. I knew builders, but we also marketed it through Googling Builders within 0 miles. Architects. Painters. Marinas.’ Instagram, Facebook and the local press, too. Finding product that followed the chain-mantra was no problem. “In Maine, all wood is SFI (certified sustainable), so mills are not an issue. Within a 0-mile radius, you’ll find Eastern white pine and Eastern white cedar (not red, from the Northwest). In Maine, white cedar is what we all use as wood for saunas,” Mike explains. “Then, chain-wise, figure out who the loggers are and how they’re treated (There’s a Master Logger certification program) and mills with x s, x s—not coming in from Canada, Idaho, overseas). Pressure-treated is still from outof-state, but we’re pushing for using tamarack, the obvious local alternative. “With chain of custody, there’s a ripple effect, from the mill to the town that’s helped out, beside the product itself. It’s crazy,” Mike muses. “ ere in Maine, we love our local lobsters and would never buy one from Florida. But with pine there’s not that sense yet. Customers might perceive that it chain of custody costs more, and of course we can’t compete with ome epot. But our service is so much superior, too. We’ll teach you how to build that sauna. We’re like supporting a microbrewery vs. Coors,” he says, hoping to win that same kind of shop-local customer loyalty. Lumbery’s customers are primarily ( 0%) walk-ins, who report to Mike they’re “totally thrilled” to have the outfit open. “The site was abandoned for seven years, so every single person in town has come in to say, Glad you’re here’ and Thank you so much.’” Building-Products.com
The outfit’s recent Grand Opening advertised 0% off lumber prices, “and with those prices being sky-high lately, folks came in from all over the state. Not much profit, but good marketing. Plus, they liked the convenience ( Saved ma a trip to ome epot’) and the quality ( ow straight everything is ’). They don’t mind paying a bit more for that. Now they’re asking for live-edge wood and reclaimed wood, so we’ll look into that.” The event also helped soften a first-timer’s scare of approaching a lumberyard (“Massive ”) which some— especially women—perceive. Product mix presented no problem. Mike notes, “I know homeowners’ needs from my years as a handyman— housewrap, insulation, caulk, ladders, extension cords, dropcloths . But, this is not a hardware store.” Instead, it’s a tool library. “From the repair business, we owned 0,000 tools we weren’t using anymore—everything from ladders and power washers to flooring guns. Everything It was just sitting there, so we decided Let’s let people use them.’ Not rental,” he emphasizes—“more like borrowing a library book.” Customers learn of these benefits from the newsletter Mike distributes—“more like a blog, very personal; but it mixes in notices of our sales.” And allays the impact of the competition? Oh, excuse me: Lumbery doesn’t have any. According to Mike, he’s the only act for miles, except for a hardware store in town, to whom he refers customers. Along the way, he’s learned a few lessons, both on the build-out and on the town’s policies. But he’s already started a list of future needs, starting with a traceable chain of custody beyond the mill (a Forest Service grant application is in the works). “We also need to hire a marketing agency and to expand here on the property. And we’re super-eager to become involved in the community—school sports teams, the local land trust. “It’s funny,” he muses. “A year ago, I was a handyman .” Carla Waldemar cwaldemar comcast.net March 2021
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OLSEN on Sales By James Olsen
Selling without the wood
I when I can’t find anything to sell much less what my customers are looking for? This is the number one comment from my students (since about March of 0 0) when we talk about challenges.
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Selling Without the Ball
In basketball there are players that have to have the ball in their hands to make an impact on the game. They can be great players, but they also can limit other players because they need to have the ball so much. There are other players who can impact the game with or without the ball in their hands. They get rebounds, steals, assists, put-backs, hand— heaven forbid—play defense. They impact the game without having the ball. These players are almost always better than their ball-dominant counterparts, more fun to be a teammate with, and have more impact on the team game of basketball. Sales can be the same way. Many sellers have to have a physical product to sell before they can sell it. Master Sellers sell ideas, markets and future product that has not yet arrived; they sell without the ball.
lling Firm
ers s C asing In
iry
As salespeople in the lumber market, it is absolutely necessary that we know how to get our customers to give us Firm Offers. The worst Firm Offer in the world is better than the best Inquiry. Chasing Inquiry is one of the most time consuming, least profitable things we do as sellers. Pulling Firm Offers from customers is important for success as a salesperson, but especially in markets where supply is tight.
Pulling a Firm without the Wood
When there is no wood readily available, we take print freight profit and quote the customer a number that we think is possible.
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Us: “Good morning Sue. x 1 ’s are super tight right now. We last sold at 0 MBF on those two weeks ago. We’ve got enough in your inventory to last until the end of February, but mill shipments are out to mid-March. We would have to pay 1 0 MBF out of distribution, so I think we should make an offer at 11 on three trucks to take care of March. Can you give those to me firm for two days?” (In super-tight markets we need time to find the wood). Sue: “ ou mean you don’t own it? Why don’t you go find it and come back to me with your best deal?” Us: “Sue, I’d love to, but that strategy just isn’t working in our current market. By the time I find it and hang up, call or email you, wait for you to get back to me, the wood will be gone. eck, the wood will be gone the second I hang up with the mill, which is why I need a firm number from you, so I can pounce on it when I see it. Even if my company buys the wood on that call, by the time I get back to you one of my co-workers will have the wood sold, because they are getting Firm Offers from their customers also. That is the strategy that is working in today’s crazy market. So, can you give me a firm for two days, on three trucks of x 1 ’s for mid-March shipment?” Sue: “Why do you need two days? ” Us: “I have 10 co-workers who are pounding the phones looking for wood all day every day. Trying to get a mill to cover an inquiry is a loser. itting them with Firm Offers has a chance. That’s why I need it firm for a couple days. So, can I have them firm?” Sue: “ es. eep me up to date on what happens.”
Pulling a Firm in Down Markets
Let’s say the market on x has run from MBF and has stalled out. Our customers don’t want to buy at the top, but they still need wood for the future. Us: “ ohn, the market into us today is hovering at 0. Customers are taking a break but will be back in soon. Why don’t we hit a couple mills firm at 0 for March shipment and see what they will take?” As markets change, Master Sellers change with them to sell more.
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James Olsen Reality Sales Training ( 0 ) james realitysalestraining.com Building-Products.com
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TRANSFORMING Teams By Paige McAllister
Dealing with employees’ online behavior stories of someone’s unacceptable or illegal actions going viral and the public using social media to identify that person and where they work and live. Employee behavior on social media can also have a significant negative impact on your business’s reputation and livelihood. Since this use of social media represents the company directly, you must take extra precautions when allowing someone to post on behalf of the company. Specifically: Make sure that only authorized employees are allowed to post on behalf of the company and have control of the company’s social media accounts. Require employees to provide current user names and passwords to management and IT for monitoring. Train these employees on proper communication skills and how to maximize the impact on the platforms. Ensure that they are regularly trained on non-discrimination and are up-to-date on acceptable and unacceptable language and imagery. Suggest employees who are expected to use social media for business purposes maintain a separate and distinct personal account for their personal use. If the business account is in the company’s name, then that stays with the company if the employee leaves. Require senior management’s approval before posting anything of significance such as a new initiative. owever, require multiple people (preferably with diverse backgrounds and perspectives) to review the posting or concept first to be more likely to catch offensive or problematic issues before they are made public. Be sure employees feel free to come forward with their concerns.
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Personal Use of Social Media
An employee’s personal use of social media is often used to connect with friends and family, to find items of interest, forward information they find important, and convey their own thoughts, opinions and experiences. Because these personal views can impact your business, it is important to know what employers can and cannot do. What you can do: Prohibit the employee’s use of social media during working hours to avoid impacts on productivity and to limit connection with the company. owever, you cannot restrict an employee from using social media during non-work time such as during meal or rest breaks. ou may be able to prohibit employees from using company resources (computers tablets) for social media
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only if you prohibit all other personal use. ou must apply this policy across the board and discipline employees equally for the personal use of company resources. What you cannot do: If an employee’s posts relate to the working conditions for themselves or others, they have more freedoms. Under the National Labor Relations Act (NLRA), all employees have the right to protected concerted activity (PCA) such as complaining about low wages, sub-par work conditions, or poor management. Whistleblower and public policy laws protect employees who use social media to shed light on a company’s illegal or unethical actions. Typically, as long as the posts do not violate other policies such as confidentiality, non-discrimination harassment sexual harassment, code of ethics conduct, they are legal. In states that have off-duty conduct protection laws, an employee cannot be disciplined for posting about something they did off-hours as long as it is legal.
What about Freedom of Speech?
Employees and employers need to know that, in most workplaces, there is no freedom of speech at work or when using social media. Unless protected as mentioned previously, employees can be held accountable for their words, actions, or behaviors which are deemed unacceptable or that violate company policy.
Policies to Implement
To allow your company to take action when necessary, you should implement and consistently enforce the following policies: Building-Products.com
Use of Social Media: Include who can post on behalf of the company, when employees can and cannot use social media, and that any posts whether for the company or personal cannot violate other policies, including those below. Code of Ethics/Conduct: efine what behavior is so unacceptable that the company will take immediate and serious disciplinary action or termination. Anti-discrimination, Harassment, Sexual Harassment, Retaliation Policies: Make sure policies are worded to cover social media posts. Workplace Violence: Ensure employees know that any threats made during or outside of work are unacceptable, including those made via social media. Confidentiality/Trade Secrets: efine what is and isn’t considered confidential information and reference an employee’s right to PCA and the company’s rights under the efend Trade Secrets Act. Outside Inquiries: efine who can speak on behalf of the company when giving professional references or comments. Searches: Clearly state that an employee has no right to privacy for anything posted using company resources, even on deleted activity. Employment-at-will: State that the company or employee can end the employment relationship at any time, for any reason, with or without cause or notice. This gives you more freedom to take action on any unacceptable behavior.
Q. An employee posted concerning comments on their personal social media page. I am worried this may impact our business. Can I take any action against the employee?
A. Maybe. While an employee’s social media postings are personal, they are not private since they are shared with a broad audience. There are some posts which you can take action on while others are protected. You usually can take disciplinary action if the post violates one of your policies, such as confidentiality or non-discrimination/harassment/sexual harassment, or shows the employee participating in illegal activity. Disciplinary action can include termination if serious enough. However, if the post expresses their frustration or concern over working conditions (such as wages, management or safety), it probably could be considered “protected concreted activity” under the NLRA and therefore no action should be taken except trying to rectify the concern.
Practices to Establish
Since social media can start outside of the workplace but still create explosive situations, you should preemptively create procedures of what actions you will take if an employee: uses social media during work hours. posts using their company-issued computer. complains about their wages or management. uploads a controversial thought or comment. verbally attacks another employee. threatens violence at the workplace or against a manager.
Some Scenarios
What should you do if the following happens? Employee posts discriminatory comments: If they are targeting an employee, client or vendor, you must investigate and take appropriate disciplinary action. Even if they are only general comments but another employee is offended, you should give a warning. Employee posts about how much he earns or that he thinks his boss is an idiot: This is probably protected under the NLRA, so you cannot take disciplinary action. owever, you may consider talking to the employee to find out why they are dissatisfied. Employee calls in sick but posts pictures at a baseball game: While watching a game is harmless, the fact the worker lied about why they took time off may be something you want to reprimand to ensure it doesn’t happen again. Employee is tagged in a picture showing her smoking marijuana: If the behavior is illegal, you may be able to discipline. If it is legal in your state for recreational or medical purposes, you probably cannot take any action, especially if your state has a protection of off-duty activity law. Employee posts pictures from being part of a violent protest/looting: If the behavior is illegal, you can probably take action and discipline or fire the employee since it can impact your company’s reputation and business. The use, impact and repercussions of social media are limitless so you must have some structure in place to be ready to address whatever may happen. Paige McAllister, SP R A nity R Group contact a nityhrgroup.com
C&E LUMBER COMPANY 1 1/2” to 12” Diameter in Stock.
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Montana’s Massa Picks Up Pair of Idaho Lumberyards
Allied Builders Supply, Challis, Id., and Lemhi Lumber, Salmon, Id., have been purchased by eff and eanna Wolfe, the owners of Massa ome Center, amilton, Mt. They do not plan to change the stores’ names, since both are “well established;” Lemhi was founded in 1 , Allied in 1 . Few personnel changes are planned, although some Massa sales employees will relocate to Idaho to work at the new locations. The most significant change Wolfe expects is lower prices, since Allied and Lemhi will benefit from Massa’s bulk buying power. Allied manager Brenda Sakellaridis intends to gradually transition from management to front counter sales, while awn Aldous will remain acting manager of Lemhi, a post she moved into in late 0 0.
Homewood Doubling Capacity
American Construction Source is significantly expanding its omewood Building Supply division to better serve the Sacramento metro market. “ emand for our products and services continues to grow. We are more than doubling omewood’s capacity to support the growth opportunity resulting from the suburban shift of housing construction,” said Sam awson, ACS division president. “The omewood team, better servicing customers at scale, is sure to create value, and help our professional builder and remodeler customers address the increased demand for new and improved housing across the broader Northern California market.” omewood Lumber is adding a new distribution location in Elk Grove, Ca., offering rail access and acres of yard and warehouse space.
omewood oor, Window Millwork is moving from Loomis, Ca., to Roseville, Ca., where there is a purpose-built 1 ,000-sq. ft. manufacturing facility, featuring an additional ,000 sq. ft. of product displays and office space. omewood Truss in Olivehurst, Ca., is upgrading equipment and technology to double output capacity. In the second half of 0 0, omewood Lumber moved from Loomis to a larger location in Rocklin, Ca., with 1 ,000 sq. ft. of expanded product displays and a -acre lumberyard offering easier in out access. Technology e ciencies at all locations are enabling the current number of team members to support the increase in demand.
Coastal Hardware Chain Grows
iana Newton and her parents, avid and Cynthia Brunjes, have opened their third coastal LA area hardware store—this one larger than their other two put together. South Bay ardware, Redondo Beach, Ca., opened an. 1 , boasting more than ,000 different items in more than 1 ,000 sq. ft. The family also operates two other o it Best locations, Bay ardware in Seal Beach and Lunada Bay ardware in Palos erdes Estates. ones’ father, eith, founded the company in 1 . e passed away on Nov. 1 , 0 0, from complications following heart surgery. “ eith built a business whose success was predicated on building and maintaining long-term relationships with its customers,” said usaini. “In SRS we have found a partner that will continue that tradition, while further enhancing our ability to provide excellent customer service and growth opportunities for the entire team.”
NEWS Briefs Outdoor Supply Hardware
held a Feb. 23 ribbon cutting at its new location in Millbrae, Ca.
Wausau Supply is on track to complete construction on a new 150,000-sq. ft. distribution facility in Butte, Mt., in the first quarter of 2021. It will serve Montana, Utah and Idaho. Louisiana Pacific plans to restart its idled Peace Valley OSB mill in Fort St. John, B.C. Learned Lumber , Hermosa Beach, Ca., is a new stocking dealer of MOSO Bamboo products, supplied by Boise Cascade. CAMO is partnering with Fiberon to offer Fiberon Edge,
EdgeX and Starter Clips to the decking manufacturer’s entire dealer network.
Trex Co ., Winchester, Va., was named to Forbes’ 2021 List of America’s Best Mid-Size Companies, as #12. Owens Corning was recognized by the Ethisphere Institute as one of the 2021 World’s Most Ethical Companies. North Fork Lumber Co ., Korbel, Ca., was voted the best company to work for in Humboldt County, according to a poll by the Humboldt County Supervisors. Anniversaries: Frost Hardwood Lumber Co ., San Diego, Ca., 110th ... Reliable Wholesale Lumber , Huntington Beach, Ca., 50th ... Highland Lumber Sales, Anaheim, Ca., 30th.
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the strategic and financial support necessary to continue to achieve optimal growth and profitability. Founded in 01 , Nation’s Best oldings currently owns and operates seven divisions and 1 locations in five states with over 0 associates.
NE Colorado Chain Clearing Out
ACQUISITION OF 37-year-old BTU Do it Center allows Texas-based Nation’s Best to expand into neighboring New Mexico.
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Fast-growing Nation’s Best, allas, Tx., has acquired fellow o it Best member BTU o it Center, Las egas, N.M. “We are honored to count BTU o it Center among the Nation’s Best family of businesses,” said Chris Miller, president and CEO of Nation’s Best. “Since 1 , the Sonchar family has built their home center’s reputation in the Southwest, serving the region’s hardware and lumber needs for everyone from I ers to pro contractors. We’re excited to bring the strength of Nation’s Best to continue to provide excellent service to BTU do it Center’s valued customers.” “Since 1 , our team has been on a mission to treat every customer with respect, honesty and integrity,” said BTU president Wayne Sonchar. “By merging our rich traditions into Nation’s Best, we’re ensuring that our associates and our customers will continue to be supported in the very best way.” As part of Nation’s Best’s acquisition strategy, BTU o it Center will maintain operations under its existing name with its key leadership team overseeing company operations alongside Nation’s Best, which will provide
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Mr. ’s ome Improvement Centers is liquidating its three stores in Sterling, Brush and Fort Morgan, Co. The locations abruptly closed an. 10, then reopened two weeks later to hold going-out-of-business sales. The moves came shortly after foreclosure notices were filed against the three stores, a Mr. ’s warehouse in Sterling, and several other properties held by the same owner, including a golf course and six residences. The Mr. ’s chain was founded in 1 by on and Gloria Connell.
Westlake Ace Expands in Washington
Westlake Ace ardware is purchasing two-unit Washington State dealer Town Center ardware. The deal, set to close March , includes two locations in irkland and Lake Forest Park, Wa. Both stores will be rebranded as Westlake Ace ardware and remodeled, starting in summer 0 1. Westlake Ace currently owns six other hardware stores in the state—under the North Bend Ace and ennis Company Ace brands. According to Westlake Ace, it will be a seamless transition of ownership and the stores will retain management, store personnel, and continue to offer such leading brands as Benjamin Moore and Magnolia by oanna Gaines paints, Weber and Traeger grills, Stihl outdoor power equipment, and eWalt power tools. “It has been our sincere pleasure to serve the Lake Forest Park and irkland communities with Town Center ardware. We are proud of the dedicated employees who have represented our stores with the highest level of professionalism through the years,” said oe and Tim Uhrich, owners of Town Center ardware. In the West, ansas City, Mo.-based Westlake also operates 11 locations in California, among its total of 1 stores in 1 states.
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THINKING Ahead By Dave Destiche
Kicking up service during the pandemic my way back from the NAWLA Leadership Summit 0 0 in March of last year when the CO I -1 pandemic got real, at least for me. Ironically, many of us at the event were downplaying the virus, not realizing the magnitude and gravity it would take on. I was in for a rude awakening, though, which came courtesy of a phone call from Amerhart’s director of R. A passenger who tested positive had traveled through our small airport a day earlier, she informed me, adding that I would have to quarantine for the next two weeks. I’ve been working from home ever since. The fallout from the health crisis came fast and furious after that, with Amerhart forced to adapt alongside its peers and the rest of the world. We experienced many of the same setbacks and challenges as everyone else; but, all in all, we’re getting through it effectively and with mini-
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About NAWLA North American Wholesale Lumber Association is the association that delivers unparalleled access to relationships and resources that improve business strategy and performance through sales growth, cost savings, and operational efficiencies for wholesalers and manufacturers of forest products and other building materials that conduct business in North America. Learn how NAWLA can help your business at nawla.org.
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mal disruption. Indeed, we expect to come out stronger than ever on the other side. A huge part of the reason for our success thus far is our CO I response team, which has spent countless hours sifting tirelessly through piles of information and filtering the accurate and pertinent details to employees. At the same time, a lot of other “chips” have fallen into place. For instance, because one pillar of our strategic plan is technology investment, our teams were well-positioned for the transition to telework. Perhaps one of the biggest factors, however, was customer buy-in to Amerhart’s first-rate online platform that debuted in early 01 . As it turns out, the system would help us further improve our already impeccable service despite the unfortunate circumstances.
March 2021
Bending Over Backwards for the Customer
The e-commerce site lets customers access any information they need, around the clock and without having to speak to their assigned sales rep. They are able to retrieve product specifications, place orders, review invoices, and reconcile billing questions, among other capabilities. The system was intended to make doing business with Amerhart easier; but this is a people-based industry, where face-to-face interaction is preferred, so some resistance was to be expected. As the pandemic deepened and workplace restrictions took effect, acceptance of and appreciation for the platform took off. It subsequently evolved into the invaluable resource
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A Special Series from North American Wholesale Lumber Association
we intended it to be and granted us, through the sheer knowledge and accessibility of our company through the platform, the opportunity to better serve the customer base. With the ability to be in front of the customer a thing of the past, at least for the time being, Amerhart salespeople are going above and beyond to see that the needs of those customers are met. It is not a company edict—but more of a personal mandate—that has encouraged many of our salespeople and employees to adopt a “response rule.” They only give themselves a limited amount of time, maybe five or 10 minutes, to reply to a customer’s phone call, voice mail, or email and get them the information they have requested. Stepping up service has also meant doing double-duty as a consultant to customers that are facing adversity during this unprecedented crisis. Our salespeople understand the capacity of their customers and what they manufacture and, therefore, are in a position to advise them on other prospective opportunities. We might, for example, steer a manufacturer that is sidelined from its primary business at the moment to subcontract with other customers. The company that is in trouble could then use its existing machinery and equipment to make a product that may not be part of their regular lineup but that is in demand. As another example, Amerhart now offers a product that has an anti-microbial surface, which more than ever
NAWLA Virtual Summit Spotlights Insight from Leading Women From the latest industry updates to networking with lumber professionals, the 2021 NAWLA Leadership Summit: The Virtual Experience will be the place to be (virtually, of course) this spring. Join us online to learn valuable leadership lessons from experts in the field. That includes a special keynote panel discussion with female leaders in the industry on March 17. They will provide insight into their experiences, both as women and as leaders within the wholesale lumber industry. Through their stories, you’ll learn how they navigated their unique career paths, the challenges they face in the current business climate and opportunities they identify for growth. Featured will be Ashlee Cribb, senior VP/CCO, Roseburg Forest Products; 2021 NAWLA Chair Bethany Doss, business manager, Capital Lumber; Darcy Mercer, training & development manager, Olympic Industries; and Donna Whitaker, VP-SYP sales & marketing, Interfor Corp. In total, the Leadership Summit will present more than five hours of thought-provoking and motivational education sessions, and leave you with actionable ideas and business strategies to boost your business in 2021. Find more info at www.nawla.org.
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is invaluable to sectors of our industry such as hospitality, medical, educational, and gaming. It’s the same material the customer always uses to build cabinets and work surfaces, but with added peace of mind—a selling point to show that the customer is taking steps to combat the spread of the virus. The more helpful you are in easing a customer’s pain, the more valuable you are to them. There’s no more truth to it than now, during this pandemic, when customers are arguably feeling more pain than they have ever before. If you can help them get through it, you become way more relevant to them and the relationship you share only strengthens. Showing customers how much they matter has been crucial, but demonstrating care and concern for workers has been equally important. Amerhart has gone to great lengths to do that as well, from allowing staff to take sick days without using their paid leave, to expanding employee benefits to include consultation services for well-being, to investing in specialty disinfection services at company headquarters. Even in the most uncertain of business environments, we firmly believe that the safety and well-being of our coworkers is top priority If you don’t have your people, then you don’t have a business.
Use Your Core
All of the steps we took, whether aimed at customers or targeted to employees, align directly with Amerhart’s corporate values. They fall under four groupings: Together, Inspire, Community, Build. The subcategories under the Together heading—teamwork, integrity, positive attitude, and alignment—especially speak to what we’re going through today, in too many ways to name here. But teamwork, in particular, is essential. ou must trust in your team to do their jobs, from wherever they are, and to the best of their abilities. Alignment is also key at this time, given the fractured office environment. With so many employees working remotely, ensuring that everybody is on the same page—and communicating accordingly—has never been more imperative. If your business does not have corporate values, create them They are so much more than just nice words on the home page of your website. If you do have them already, make sure they remain relevant and in the forefront of your coworkers’ and customers’ minds. Bring attention to colleagues’ actions that reflect these values, in or out of the workplace. This is the foundation in creating your company’s experience and culture. With these, not only will you survive these trying times, but you will come out of this and other hardships stronger than before. – Dave Destiche is vice president of marketing/sales for Amerhart, Green Bay, Wi. (www.amerhart.com).
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MOVERS & Shakers TJ Rosengarth, former Northwest ardwoods president, has been appointed president and CEO of Collins, Portland, Or. e succeeds Eric Schooler, who is retiring after more than 0 years as president CEO. Jason Allen has been promoted to executive vice president of International Wood Products, Clackamas, Or. Glenn Flores, ex-Weyerhaeuser, has accepted the position of product mgr. to run the steel rebar segment at Boise Cascade, Lathrop, Ca. Nancy S. Loewe, ex- isa, has been appointed senior vice president and chief financial officer for Weyerhaeuser Co., Seattle, Wa., effective March . Kelly Fox, president, Frontier Building Supply, has been promoted to Pacific Northwest president of parent odiak Building Partners, ighlands Ranch, Co., responsible for Frontier and sister company Builders Alliance.
JOIN THE
Travis Garner, ex-Parr Lumber, has moved to TAL oldings, LLC, ancouver, Wa., as regional general mgr. in Leavenworth, Wa. Beau Janes, Alpine Lumber, has transferred from Granby, Co., to Colorado Springs, Co., as GM. Troy Bailey has been appointed president of Plateau Forest Products, Bend, Or. Bethany Cypher has been promoted to P of real estate development for Lumber, Eighty-Four, Pa. Ryan McInerney has joined the executive team at Weston Forest, Mississauga, Ont., and has been promoted to P-industrial sales. Chris Dooley, ex-Trex, joined ista Railing Systems, Maple Ridge, B.C., as P-business development of its commercial multifamily division, istaPro Architectural Railing Solutions. Tom Killy is new as P-corporate finance. Irving Lopez, ex-Southwest Roofing, is now general mgr. of Global Roofing Group, Tucson, Az.
John Brinker has joined o it Best Corp., Fort Wayne, In., as a lumber sales support coordinator. Also new are Tiffany Cooper, order support specialist; Jim Scalfani, merchandise mgr.-outdoor living; and Ben Skoog, director of brand integration. Newly promoted are Sara Kitzmiller, sales support coordinator; Angela Powe, consumer marketing coordinator; and Maggie Radyn, associate merchandise mgr.-hardware. Allen Prough has been promoted to president of enver, Co.-based odiak Building Partners’ sevenunit Factory Builder Stores division, ouston, Tx. Lytia Watson, ex-A E , has joined eceuninck North America, Monroe, Oh., as P of human resources. Brian Haigis is the new P of finance accounting, succeeding Logan Arumugam, who is retiring after 0 years with the company. Michael Doss, president and CEO, Graphic Packaging International, has been elected board chair of the American Forest Paper Association, succeeding Mark
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PO Box 396 • 10761 S. Alameda Street • Lynwood, CA 90262 • 323.567.1301 • JonesWholesale.com
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Sutton, International Paper. e will be joined by 1st vice chair Christian Fischer, GeorgiaPacific, and nd vice chair Brian McPheely, Pratt Industries. Jordan Williams has been promoted to P of sales operations for Builders FirstSource, allas, Tx. Celeste Wegener was appointed P of product brand management for O L, Inc., eeland, Mi. Ken Barnum has joined ur-AFlex, as P of marketing. Patrick O’Connell is the new director of operations, quality continuous improvement. Mike Willey, store mgr., Lumber, Annapolis, Md., was named one of the 0 0 Faces of the Chesapeake by What’s Up? Media. Roland Carlson, OrePac Building Products, Wilsonville, Or., was named 0 0 u P o n t Ty v e k Specialist of the ear. Brock Lee is now serving vegan options at the company cafeteria at Mungus-Fungus Forest Products, according to co-owners Hugh Mungus and Freddy Fungus.
Wrecking Ball Nears for G-P’s Coos Bay Mill Site
Nearly two years after the abrupt closure of GeorgiaPacific’s sawmill in Coos Bay, Or., a redeveloper has announced plans to liquidate, demolish and repurpose the facility. Built in 1 , the Coos Bay lumber mill operated for years and produced dimensional lumber sold and distributed globally. At its peak, the large lumber mill generated up to 1,000,000 bd. ft. per day. Commercial evelopment Co. recently acquired the 1 -acre property from Georgia-Pacific West, LLC, including real estate, machinery and assumption of environmental liabilities. In addition to offering easy access to U.S. 101, the property has two private Union Pacificserved rail spurs and two on-site docks—a 1, 00-ft. deep-water dock and a 00-ft. concrete dock. C C affiliate Industrial Asset Recovery Group will be managing the liquidation of equipment. Building-Products.com
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said. “Every now and then a little rumor pops up that auto • Gazebos – providing more shelter scanners are taking the place than a pergola, gazebos offerofagood pointpeople, and that’s just not retreat the case.” of and greater protection Coulombe agrees: “Whenisolating we started this journey, we from the elements without knew it would be a big change for our folks; our graders are inhabitants. some of our best employees, valued and important pieces of Exposed Timber the to lose any of them. our• organization, and structures we didn’t –want natural color and grain of redwood In our case, we took former line graders and put them in timbers a solid support to atheir expertise close at roles like lend scanner technician to keep greater hand.” structural design.
Lakes, this number is expected to grow a bit over the next few years. “The technology isn’t for everyone,” he concluded. “For smaller mills, the ROI won’t ever be there—and they will continue to be successful. For our larger ones, this may be something more of them may consider in the years to come.” “The technology will continue to improve, and we expect to see more industry peers getting on board,” said Coulombe. “Is it worth it for Irving Forest Products? Without a doubt. The benefits far outweigh the challenges, and the equipment we’ve chosen is helping us to better serve our customers’ ever-changing needs, and that’s what it’s really all about.”
• Decks – a redwood deck can last aChallenges lifetime when Along it’s builtthe and Way mainAs well. is often the case with technology, there were chaltained lenges as the new tools were implemented at Irving Forest • Planters – non-toxic and had all natProducts. Initial technology issues with identifying ural, is ideal for garden decay redwood due to its color, among other things. The installation boxes planters hold flowering processand required lotsto of checking by people—lots of man SFI Growing Certification of Family Lands plants, herbs, vegetable hours—to geteven it started andgardens. up and running accurately. The Sustainable Forestry Initiative and the Constant checks were the name of the game for a while, but American Forest formed a newMighty part3D PRINTED homes from Mighty Buildings range from the 350-sq. ft. Mighty Mod studio (left), which startsFoundation at $186,750, tohave one- or two-bedroom • Furniture – any form of seating, Houses (right),says who range from 864 are to 1,440 sq.past. ft. and start at $304,000. Coulombe those issues in the nership to grow the amount of certified family and tables, benches all deliver the promise “The key to success with new technology is to assign other small holdings in North America. of a comfortable place to gather when someone take ownership of the program or equipment Under their new Small Lands Group Certification built with to redwood. and really usher it through the quality control checks, the Module, companies to the SFIdesign Fiber Sourcing INCREASINGLY are cost realizing that thecertified best come contemporary aren’t Although international companies are using backyard builders It says savings will with volumematerials production, • Arbors –various create memorable trancalls with the manufacturer, etc.,” Coulombe commented. Standard will be able to form a new type of certificagrown in the lab, but out in unfiltered nature. printers to produce an assortment of construction materials, but the ecological advantages are here already: the process sitions one part atofthis a yard to will the never be set-it-and“Precisefrom technology level tion group to certify small lands within their wood and an Oakland, Ca.-based startup is determined to “print” an enreportedly cuts construction waste by %, because only next with just redwood forget-it; whenarbors. you think you’ve hit that sweet spot, a fiber supply area. tire modular house out of plastic polymer and minerals. what is needed is printed. The “light stone material” is the Hewitttois the director of marketis the top choice among landscaping fleck of dirt on the lens shows up as a defect. It’s a constant The Module will –beJessica submitted Programme Amongbythe 0trends in Backed millionemerging in venture capital funding, Mighty first -printed product UL-certified for home building. ingto atbe Humboldt Redwood Company. HRC trends. It is a choice any consumer process, but worth the effort.” for the Endorsement of Forest Certification (PEFC) for landscaping design, there’s no betterquicker, cheaper and Buildings vows to construct houses So far, they have installed six small “accessory dwelling is working to cultivate a lasting legacy can make with confidence, and reafapproval this spring. Upon approval, fiber produced of fit for bringing beauty, color0% and of presunits,” which the homeowners intend to use asforestry secondary greener. Currently, about their studios and tiny responsible and firm their wise decision year after To Each His Own from lands certifiedenvironmentally under the program will be certified enceand intotwo-bedroom an outdoor space homes or rental units.sourcing, Mighty manufacturing, Buildings has and the capacity to onehomesthan are red-printed. The company distribution year. By Easterling’s estimates, maybe 10% of NELMA mills for both PEFC and SFI labels and chain-of-custody wood. Combinedprinted with its crank out 0 structures a month. redwood That capacity should inclaims buildings laterlongevity, this year will be 0% to 0% of top-quality lumber products. use auto grading equipment. the technology still fairsystems. and environmental qualities, With redwood crease to about 0 by year’s end. printed. ly new to the lumber industry in the Northeast and Great
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ILLUMINATED BALUSTRADE products are coming to the U.S.
Illuminated Glass Railing Panels Take a Shine to the US
Illuminated Balustrade Australia has formed a U.S. partnership with Spartan Railing, Minneapolis, Mn., to facilitate the introduction of its patented frameless glass railing system into the U.S. The companies are seeking domestic distribution partners and resellers in the construction community. Illuminated Balustrade’s minimalist hardware design favors every architectural style, while integrating perfectly diffused lighting into its base design. Low Iron glass panels are secured into the spigot to create an amazing transfer of 1 different light color options. Spartan Railing is currently in discussion with building material distributors and glass wholesalers throughout the U.S. and Canada to find the right partners to bring Illuminated Balustrade through the supply channel. “We’ve had so much enthusiasm throughout North America from wholesalers, glass suppliers, and top-level contractors wanting to distribute this product after just one look,” co-owner Mike unard said. “We are looking forward to making this product easy to buy in 0 1 and are confident it will be well received by the professional installer.” Spartan Railing was formed by Pat Noonan and unard to support the go-to market strategy of Illuminated Balustrade. Noonan is an award-winning deck builder and operator of Minneapolis dealer Pro eck Supply. unard has helped build such building material brands as Trex, A E , Sherwin-Williams, and Wausau Supply. “I am thrilled to partner with Pat Noonan and Mike unard, who together have over 0 years of experience in the industry building award winning decks as well as working with No. 1 branded manufacturers to set up distribution in the outdoor living space,” said Mark Behnecke, CEO, Illuminated Balustrade Australia. “Mark is a motivated entrepreneur who understands the process from engineering to marketing,” Noonan said. “Timing couldn’t be better as demand for reliable lighting elements, unobstructed views, and installer-friendly products are at an all-time high.”
Idaho Dealer Adds Second Store
Rocknak’s ardware, Idaho Falls, Id., is opening a sister store this month in Terreton, Id. According to manager Allen Newcomb, the , 00-sq. ft. store will hold a grand opening on May 1. It will offer a vast selection of hardware items, including power tools, housewares, plumbing, electrical, farming supplies, plus automotive, hunting fishing, and grocery.
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CENTRAL VALLEY hardware store was honored for being one of Ace Hardware’s Coolest Hardware Stores of 2021.
Central California Store Toasted for Its Coolness Strand Ace ardware, Escalon, Ca., has been honored by Ace ardware Corp. as one of 0 1’s Coolest ardware Stores. The 10th annual designation recognizes stores that differentiate their offerings, services and culture to meet the needs of their community. “With more than , 00 Ace locations around the world, no two stores are the same,” said ohn ittell, vice president, retail operations new business, Ace ardware Corp. “Each independently owned and
operated store provides a shopping experience that is locally relevant to the communities they serve. The team at Strand Ace ardware embodies the unique and helpful spirit that makes Ace great.” Originally founded by the Strand Brothers in 1 , Strand Ace ardware was purchased by the Swanson Family in 1 and has grown from a , 00 sq. ft. building to more than , 00 sq. ft. of retail space to better serve the Escalon community. Strand currently consists of two
buildings and an outdoor garden center. The south building has 1 , 00 sq. ft. with more traditional hardware department including paint, plumbing, electrical, lawn and garden in addition to product assortments specific to the local community. The north building has 1 ,000 sq. ft. of retail space dedicated to outdoor living products including grills and patio furniture. The north building also features a small engine repair shop and lumber department. It also creates fun and unique experiences that engage the community, from in-store events such as grill demo days, kid craft days, and an annual “Party on the Patio” customer appreciation night to participating in the “Christmas on Main” downtown light parade. The Swanson family takes pride in supporting local organizations in their community including the Boy Scouts, FFA, the high school football team, the Sportsman Club, and the Garden oy Community Garden. Strand also participates in Ace Children’s Miracle Network events throughout the year. The other winning store for 0 1 was Gemmen’s ome ardware, udsonville, Mi.
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SELLING WITH Kahle By Dave Kahle
Measuring partnerability ’ experience that a salesperson can visit an account once or twice, and make some valuable observations about the partnerability of that account—the likelihood of that account developing into a partner one day. In my seminars, I’ll often ask the group to develop a list of plusses and minuses. Plusses are characteristics or behaviors of the account which increase the likelihood of the account developing into a partner. Minuses are the opposite—characteristics or behaviors of the account that decrease the likelihood that it will one day develop into a partner.
I
1. Good
rod ct ser ice fit
Let’s say you offer 10 products. Brill Brothers Manufacturing Co. can use all 10, and all of them are important to their business. ones Industries can use two of your 10, and neither of the two is really central to their business. Who is the better product service fit? Clearly, it’s Brill Brothers. Notice the two issues for product service fit: the degree to which an account can use your products or services the degree to which those products services are important to them.
2. Personal chemistry.
This speaks to the personal relationship between you and the customer. On one hand, a professional salesperson ought to be able to build positive business relationships with anyone. On the other, it’s a whole lot easier with some people. If most of the important people at Brill Brothers like you, are comfortable with you, and trust you, it’s going to be much more likely that they will grow into a partner with you than ones Industries, where there is just a little tension
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between you and most of the important people there. The personal chemistry isn’t the same.
3. Good management.
ou don’t invest your money in stocks that are doomed, and you don’t invest your time in losers either. If a company appears to be well organized and well managed, chances are it’s going to grow or at least survive. On the other hand, those that are characterized by high employee turnover, bad attitudes, sloppy and unorganized facilities and no plans are likely to struggle in the future.
4. Compatible philosophy.
Some accounts are strictly price buyers. That’s great if your organization strives to be the low-cost provider in commodity markets. ou’d have a compatible philosophy. owever, if your company positions itself as a val-
March 2021
ue-added provider, or the high-quality choice, then you are never going to be comfortable with, or important to, the “buy the lowest price no matter what” philosophy. The more compatible your philosophies are, the greater the likelihood that will develop into a partner one day.
5. Personal respect and accessibility.
In some accounts, all vendor salespeople are viewed as “peddlers” and dealt with accordingly. These are the accounts that give you 1 minutes in the conference room with a junior purchasing agent and then dismiss you. Others give you the plant tour, show you their future plans, introduce you to the P’s, and solicit your thoughts and ideas. They see you whenever you say you have something of value for them, and they respect your insights. That’s good. Building-Products.com
reject 6cally . Pay well.such an offer. As a result, the buyers face
‘adverse selection’—the onlytosellers acceptselling $750 It’s a real waste of time investwho highwill quality are those unloading lemons. efforts in an account, successfully solve some of their prob“Smart buyers aforesee thisonly problem. Knowing they lems, and achieve good sale, to discover that your could department be buying awon’t lemon, they offer $500. of credit approve it. Oronly worse yet,Sellers they do the lemons endtheupaccount with the samepay. price they towould approve it, but doesn’t Better try tohave disreceived were there no ambiguity. But time the peaches cern that before you invest a lot of your in them.all stay in the garage. “Information asymmetry” kills the market for cars.” 7good . Ind stry or com any s ecific items Structural panel buyers relyspecific upon qualified inspecThere can wood be a number of very issues that are tion and testing agencies like the APA to routinely test and important to your industry or your company. For example, certify the client qualitywas of the products buy. This an one of my a division of they a Fortune 00 creates company. incentive forcriteria individual producers to “push” stanOne of their was panel whether or not the accountthe owned dard. A passage from by Ackerloff’s famous paper: equipment one of other divisions of the HARD MAPLEproduced is popular throughout thethe Glacial Region. “There are many markets in which buyers company. If so, it would be easier to talk with use themsome and market statistic to judge the quality of prospective purchasspecify their supplies. If not, it would be more di cult. long, winter climate, coupled with a shorttosummer es.Another Infrigid this case incentive for sellers market clientthere was isa an regional petroleum supplier. One season, produces hardwoods with tight rings. poor quality merchandise, since thevery returns forgrowth good quality of their criteria was the distance from the customer to their This creates lumber outstanding color and fine texture, accrue mainly to thewith entire group whose statistic is affected nearest distribution facility. Because of the from relative imporwhich is ideal applications furniture, rather than to thefor individual seller. ranging As a result there tends to tance of freight costs, if the account were geographically cabinetry and doors flooring,quality paneling more. be a reduction in thetoaverage of and goods and also the close to their facility andnine far away fromwidely a competitor’s, that region supplies primary, used species, sizeThis of the market.” was good. The opposite was bad. including: ash,industry basswood, cherry,industry hickory,production hard maple,techred When the is young, Tosoft implement this strategy, take the seven general charoak, maple, white oak andmaterials walnut. nologies vary little and raw are relatively homoacteristics discussed above and mesh them with at least geneous (e.g., OSB), this isn’t a major problem. But it is a three criteria that you create. These new criteria should be Appalachian Region: Superior serious problem when the inspection and Quality testing agencies specific to your company or industry. Spanning several states, including find it difficult or impossible to keep upOhio, with Pennsylvania, a very rapidly If youCarolina, did that, you’d have a and list ofWest 10be criteria. ou could North irginia, the changing industry. Anirginia example would today’s overlaid rate every one of your customers on each of those 10 criteAppalachian region produces a wide of hardwoods Douglas fir plywood industry. Thererange are rapid changes ria. Think of aboth scale from 0intocommon: 10, indicating that species—all one thing superior quality. underway onwith the demand sidewith (e.g.,zero much higher alkaworst expression of that criteria, and 10 the greatest. Thanks to the region’s climate conditions—warm linity concrete mixes are now essentially “pulping” conFor panels) example, let’s apply the growth, criteria of managesummers that and assist tree and“good cooler spring form on with the supply side (e.g., much reduced
ment” Cool Inc., yourDouglas accounts. This account is and falltoseasons withone coldof winters, which fir allow that growth supplies of small-knot, dense, veneers). The progressive, always looking for the advantage, to be gradual—hardwoods the next “market for lemons” is likelyfrom having aAppalachian major effect region onand the willing totight listen to today. anyrings, good strong ideas. On the other hand, it’s feature growth fibers, and consistent size of this market acolors family-held business, andThis the CEO e does and grain textures. leads istodictatorial. strength, durability have some professional managers reporting to him, howevand beauty in the lumber, in addition to excellent width and Overcoming the Market for Lemons er, and that helps. Turnoverpanel is a bit of a problem becausethis of long length characteristics. How can individual producers overcome the CEO’smarket” abrasiveness. Alltheir in all, you decide plusses Primary species include ash, cherry, hard maple, red “lemons problem, industry’s “racethe to the botoutweigh thedepressed negatives on this issue, and youThey give Cool Inc. oak, whiteindustry oak, basswood, beech, birch, walnut, tom,”soft andmaple, sales levels? can offer apoplar ratingand of “hickory, ” on the “goodperformance management” criteria. furniture, which are great forguarantees. high-end company-specific product o this cabinetry, forapproach every criteria, account by paneling, account,brand and millwork, doors, and and you’ll more. Another is to flooring more aggressively prodhave way to measure andmill’s compare their partnerability. NoaIn matter the region they come from, there areclearly many ucts. either case, the products need to be ere’s an example of acompetitors’; set species of criteria and North American to developed choose from. differentiated fromhardwoods their as we discovered applied toindustry-wide, CoolasInc.: The decision to which one to use comes down to the earlier, third-party quality certification is application andnot overall qualityLike and look of the project. important but sufficient. car buyers, panel buyers Rating for: Cool, Inc. won’t chance paying peach prices when they may actually By: Mary,is sales rep • Date: June 4, 2021 – Don Barton vice be buying a “dressed up”president lemon. of sales and marketing for Northwest Hardwoods, Tacoma, Wa. (northwesthardwoods.com). For1.some panel producers, product differentiaGoodstructural fit tion requires a major change in company culture. For . Personal Chemistry instance,Management it is very difficult to produce innovative, 10 differentiated products for the end use market if the company does. Compatible Philosophy n’t also. adapt a different Personal respect supplier-buyer accessibility mindset. Supplierpartners. Pay are often well critical to the structural wood panel producer’s.differentiation. Aggressive growth plans As industry . Positivecompetition history withcomes us to focus more and more upon only one of the “4P’s of marketing”—price— . Ability to use products from our “lemons” tenddivisions to proliferate and industry sales volume other tends to 10.decline. Open to our input Total of Surfactor Americas LLC, Aberdeen, – Roy Nott is president Wa., a German-owned producer of overlays, glue films, and press – Davefilms Kahle high-content consultant, precleaning for is thea global wood panel industry,instructor, with manufacsenter and author of 12 books, including ow to Sell Anything to turing operations in Finland, Germany and Malaysia. Reach him Anyone Anytime. Reach him at dave@davekahle.com. CHERRY is among the major hardwoods of the Appalachian Region. at roy.nott@surfactor.com.
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March March2017 2021 2019 n n The The Merchant n September Merchant Magazine Magazine n
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S S c
LONGTIME San Diego area store is up for sale—again.
Recent Buyer Puts San Diego Landmark on Sales Block
Less than three years after buying the business, the operators of a century-old San iego area hardware store have put it up for sale. Michael eEmidio and Michael Grimes purchased OB ardware, Ocean Beach, Ca., from Carl and Carolyn Weidetz in 01 . eEmidio now plans to move out of the area in the fall to be closer to family. e would like to find a local buyer to continue the operation and has given himself a deadline of une 1.
ires SoCal s
SRS istribution has acquired distributor B Wholesale Roofing Building Supplies, Chatsworth, C. B operates 11 locations in Southern California with a workforce of 00. CFO controller Nizam usaini and operations manager Brian ones will continue to lead the company under the B Wholesale banner. “We are thrilled to welcome Brian, Nizam, and the entire B Wholesale team to the SRS family,” said an Tinker, president and CEO of SRS istribution. “The company represents a rare opportunity to partner with one of the largest and most respected independent distributors in the industry.”
Employee Shot Chasing Thief
A Phoenix, Az., hardware store employee who gave chase to a shoplifter was accidentally shot by a bystander who said he was aiming at the thief. The worker from oward’s Ace ardware suffered serious but nonlife threatening injuries in the an. 0 mishap; the shoplifter escaped. No charges have yet been filed in the incident.
Campaign Seeks to Lure New Talent to Wood Industry
The Wood Industry Resource Collaborative launched a new industry-wide career awareness campaign, “ ou Wood,” to communicate wood industry career pathways and attract new talent. The campaign features a website with career resource info, including profiles of high-demand positions, career quizzes, links to schools and scholarships, industry info, and an events calendar. The site will be continually updated, and features will be added, including industry pro spotlights, additional career pathway information, and custom video content. The program was developed by several industry trade associations led by AWFS, Woodworking Machinery Industry Association, and Wood Machinery Manufacturers of America, in partnership with Nashville, Tn.based Industrial Strength Marketing. “This campaign is the culmination of over three years of communication, research and hard work,” said WMMA CEO Fred Stringfellow. “Companies in the industry are still struggling to find skilled workers as they grow to meet demand. We are
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Building-Products.com 4/16/20 5:05 PM
Traditional mechanically-attached housewraps still excited to launchExtra this campaign as most of all proud American. Sois thank for waysoftoabout connect with our product present inlooking the basements 2,200 houses Ace toOffers Mile Guarantee make up more than two-thirds of in allthem housewrap and WRB a way increase awareness, and to you because you have put my mind people to allow to know we care. in various stages of construction limited markets. Most Ace Hardware is rolling out its Extra Mile Promise, a installed, but alternatives are makingwe inroads. expand thethat poolAce of has candidates foradvice our and andsupplies heart inneedthe right materials place to do People notice everything do: of the and houses are not yet occupied. guarantee the expert Combination WRB and structural sheathing panels, future workforce.” as you just did—to lead, mentor and Last year we averaged ,000such in Weyerhaeuser will cover the cost to either remediate or ed to help consumers successfully tackle any paint project as uber’s IP System and Georgia-Pacific’s ForceField, It is geared towards two audiences: challenge all around me to be better bonus payments per employee (not replace affected joists. It has halted production, sales and with just one trip to the store. now up about 10% ofand thismanagement). among newpaid homes. highAvailable school students and those stores in theirnationwide, and work makemake ourselves including We for of the product, ismarket collecting unused product at participating thetogether vow to shipments Self-adhered membranes are nowforapproaching 10%caught of the mid0s to late 0s seeking a career and America better. two funerals employees who from customers. was created to address and relieve the frustration conmarket, as well. Fluid-applied now constitute change, such with as veterans. A recent I (outside of work) Approximately $9CO million ofmembranes the product has and beendied. sold sumers deal when faced with of the proposition of yet Dave Delony about % of new home housewrap WRB installations. these audiences found that over 0% We cared for those who have cancer since December 2016. Weyerhaeuser expects to spend $50another trip to the store as a result of forgotten items or not International Wood Products, to traditional arepaid found of all respondents hadsono awareness and additional timemore off $60Alternatives million resolving theextended issue.housewrap enough paint. Ace is confident in its one-trip guarantee Tumwater, Wa. extensively on higher-end homes and multifamily buildings. of wood industry careers; however, in order to protect our people from that it will provide free delivery to consumers who may be would considerpaint a career in the exposing each other.Growing All o ce workers Windows & Doors Keep in % need of additional supplies. ce e randing andyman i ision industry. came into our o ces working Residential shipments increasedevery 5.7% in 2016, “While it hurt our pride to learn this, theI truth is that enjoyed reading your article andwindow Ace ardware Corp. has completed the acquisition of Other supporting associations day, just as our mill workers did, other amounting to more than 43.2 million units shipped across while consumers trust Ace as the Helpful Place,you far too wanted to know I agree with andyman Matters, franchisor of home repair, maintenance include A, World Millwork than whennational we were sick ourselves. thesupport nation. Looking forward, growth is expected to TO MARK Hayward Lumber’s centennial, CEO Bill Hayward sliced the many of NBM them believed that our speedy sized stores didn’t your thoughts and fully your services and improvement basedbefore in this, enver, Co. Alliance, Moulding Millwork Through all we strived to honor birthday cake H ayward style—with a chain saw—during a Sept. 7 celebraincrease another 5.6% in 2017 trailing off somewhat have enough product to complete their paint project,” said message. think,next some Early year, andyman Matters will be rebranded as tion in San Luis Obispo, Ca., and that was attended by nearly 1,000. Every time we Producers Association, Composite our commitments which required infrenzied 2019 tocycle, 4.6% growth, according to a new Window us & John Venhuizen, president and CEO. “Weevent knowwill thischange isn’t thisAce andyman Services and operate as a new stand-alone, Panel Association. to work weekends and some holidays DoorI Manufacturers Association study. the case, so to assuage these misperceptions, decided to wrong. wewe find ourselves just want subsidiary of Ace ardware. therefore even in the midst of disruption 2016, of side-hinged entry doors increased stand behind our largeWeather paint assortment with ExtratoMile Housewraps, Barriers thethe world go back to In allow us shipments the andyman Matters isunits aproduced franchise organization comprised we and shipped more in by 6.1% to 9.7 million on the national level, alleviatPromise. Our objective is simple: to be known #1, and ofmake ability personal rending in esidential ar etastothetravel locally owned and operated and company-owned 0 0 than 01 . As a result, we were ing any about. concerns over the decrease in units shipped best,ousewrap most convenient, most helpful most credible store connections with thoselocations we care preferences are and gradually evolving, that offer multi-skilled blessed in and 0 0the and are continuing to between 2014 and professional 2015. Based on analysis ofcraftsmen, the data, for paint in the neighborhood.” owever, some are now suggesting, accordingGIVING to a recent presentation at the ousewrap 01 trained to handle a homeowner’s to-do list in addition to experience to blessings as we begin 0 1. THANKS annual growth is forecasted climb to 5.9% in 2017 this is the by newEd way oflarger life, therefore I On-siteI services conference on builder and consumer practices projects. to consumers and small just wonder, is this a test? This before a modest 5.2% growth in 2019. Weyco Recalls Coated I-Joists assume they must likebusinesses it this declining way.include We to carpentry, Thank you for you article “Bravery udson, ome Innovation Research Labs. plumbing, electrical, morning, I adjusted my own drywall, attitude Architectural interior flush doors recovered from a isthat recalling of all TJIstruggle Joists with withFlak our health. We struggle andWeyerhaeuser ope” (Feb., 8). udson sharedp. abouta batch 0% of housewrap and painting and flooring. It currently has franchisees who and decided to count my blessings decline the previous year by growing 4.5% in 2016 with Jacket Protection, after linking an odor in certain newly with our employees. We struggle with ou put into barrier words (WRB) what I material have is installed on new weather-resistant collectively employ about 0 handymen and women in instead of pouting the rail struggles nearly 2.9 million units shipped, while about stile and doors constructed homes was to is a recent change inwho the being coat-patience. those lack struggle always felt—yet going formula down homes; the remainder installed primarily on homes 1continued 1 We territories across states. created by CO I -1 and politics. its upward trend with a 6.6% increase with nearMerchant 8-17 1:18 Page ingLayout.qxp_D that included The issue20 is withPM those making theAndy rules. the very path SigNov03-1-8,41-48 youformaldehyde-based talked about7/25/17 in resin. re-sided. Bell,We the founder andAnnual CEO ofgrowth andyman Matters, ly 0.44 million units shipped. of flush doors isolated to Flak Jacket product made after Dec. 2016, Ted Ellis struggle with those that don’t want to condemning, criticizing, complaining, uPont’s Tyvek continues to dominate with1, nearly will continue to lead the day-to-day business operations is forecast to be 4% in 2017 before declining to 1% in and does not affect any of the company’s other products. Idaho Timber follow the rules instead holding my high as a half the ofhousewrap andhead WRB installations in new homes. for Ace andyman Services from its headquarters 2019. Stile and rail doors are also predicted to grow 4% in in Flak Jacket Protection is a coating applied to I-joists to owever, at Idaho Timber we are Boise, Id. father, grandfather, Marine vet, and uPont established leadership in technology and education enver. Integration and re-branding initiatives are currently 2017 and decline to 1% by 2019. Traditional housewraps enhance fire resistance, it is not widely in use. The product iswith present in the basements 2,200 early have maintained that leadership for decades. underway amechanically-attached target completion in of firstabout quarter 0 houses 0. still AceandOffers Extraand Mile Guarantee make up more than two-thirds of in all limited housewrap and WRB in various stages of construction markets. Most Ace Hardware is rolling out its Extra Mile Promise, a materials installed, butyet alternatives are making inroads. of the houses are not occupied. guarantee that Ace has the expert advice and supplies needCombination structural panels, such WeyerhaeuserWRB will and cover the cost sheathing to either remediate or ed to help consumers successfully tackle any paint project as uber’s IP Lumber System and Georgia-Pacific’s ForceField, t Reel Service, we supply replace affected joists. It has halted production, sales and with just one trip to the store. now make up about 10% ofand thisismarket among new product homes. shipments of the collecting unused domestic andproduct, foreign hardwoods. Available at participating stores nationwide, the vow Self-adhered membranes are now approaching 10% of the from Our customers. was created to address and relieve the frustration conproducts and services include: market, as well. Fluid-applied membranes now constitute Approximately $9 million of the product has been sold sumers deal with when faced with the proposition of yet •% Hardwood Lumber & PineWRB installations. about of new 2016. home housewrap since December Weyerhaeuser expects to spend $50another trip to the store as a result of forgotten items or not • Hardwood Plywood & housewrap Veneers Alternatives to traditional are found more $60 million resolving the issue. enough paint. Ace is so confident in its one-trip guarantee extensively on higher-end homes and multifamily buildings. • Melamine Plywood that it will provide free delivery to consumers who may be Windows &Moulding Doorsandyman Keepcherry, Growing • Hardwood (alder, in need of additional paint supplies. ce e randing i ision Residential window shipments increased 5.7% in 2016, “While it hurt our pride to learn this, the truth is that mahogany, MDF, maple, red oak, paint Ace ardware Corp. has completed the acquisition of amounting to more than 43.2 million units shipped across while consumers trust Ace as the Helpful Place, far too grade, pecan hickory, white oak, walnut, andyman Matters, franchisor of home repair, maintenance the nation. Looking forward, national growth is expected to TO MARK Lumber’sthat centennial, CEO Bill Hayward sliced the many of Hayward them believed our speedy sized stores didn’t and improvement services basedbefore in enver, Co.off somewhat beech) birthday cake H ayward style—with a chain saw—during Sept. 7 celebraincrease another 5.6% in 2017 trailing have enough product to complete their paintaproject,” said Early next year, andyman Matters will be rebranded tion in San Luis Obispo, Ca., that was attended by nearly 1,000. • Milling (moulding profiles, S2S, SLR1E, in 2019 to 4.6% growth, according to a new Window as & John Venhuizen, president and CEO. “We know this isn’t Ace andyman Services and operate as a new stand-alone, Door Manufacturers Association SLR2E, & resawn lumber) study. the case, so to assuage these misperceptions, we decided to subsidiary ofshipments Ace ardware. In•2016, of side-hinged entry doors increased stand behind our largeWeather paint assortment with the Extra Mile Housewraps, Barriers Woodworking Accessories (appliques, andyman a franchise comprised by 6.1% to 9.7Matters millionisunits on the organization national level, alleviatPromise. Our objective is simple: to be known as the #1, rending in esidential ar et ornaments, butcher blocks, corbels, etc.) of locally owned and operated and company-owned ing any concerns over the decrease in units shipped best,ousewrap most convenient, most helpful and most credible store preferences are gradually evolving, locations that offer multi-skilled • Woodworking Supplies (deft finishes, between 2014 and professional 2015. Basedand on the analysis ofcraftsmen, the data, for paint intothe neighborhood.” according a recent presentation at the ousewrap 01 trained to handle a homeowner’s to-do in addition to colorgrowth putty, is adhesives, etc.) annual forecasted to climb list to 5.9% in 2017 conference on builder and consumer practices by Ed larger projects. On-site services to consumers and small before declining to a modest 5.2% growth in 2019. Weyco Recalls I-Joists udson, ome InnovationCoated Research Labs. businesses include interior carpentry, plumbing, electrical, drywall, Architectural flush doors recovered from a Weyerhaeuser is recalling a batch of TJI Joists with Flak ur products arecurrently widely used in udson shared that about 0% of all housewrap and painting and flooring. It has franchisees who decline the previous year by growing 4.5% in 2016 with Jacket Protection, after linking an odor in certain newly weather-resistant barrier (WRB) material is installedCa. on92806 new interior finish carpentry, furniture, collectively employ about 0 handymen and women in 1321 N. Kraemer Blvd. (Box 879), Anaheim, nearly 2.9 million units shipped, while stile and rail doors constructed homes to is a recent formula change in the being coathomes; the remainder installed primarily on homes 1continued 1 cabinetry territories across states. Fax 714-630-3190 and hundreds of industrial and its upward trend with a 6.6% increase with nearing that included formaldehyde-based resin. The issue is re-sided. Bell, the founder andAnnual CEOWe ofgrowth andyman Matters, (714) 632-1988 • (800) 675-REEL ly Andy 0.44 million units shipped. doors manufacturing applications. stock aof flush isolated to Flak Jacket product made after Dec. 1, 2016, uPont’s Tyvek continues to dominate with nearly will continue to lead the day-to-day business operations is forecast to line be 4% in 2017 before products declining to 1% in complete of complementary and does not affect any of the company’s other products. 3518 Chicago Ave., Riverside, Ca. 92507 half the housewrap and WRB installations in new homes. for Ace andyman Services from its headquarters 2019. and rail doors are predicted to grow 4% in in Flak established Jacket Protection is a coating appliedand to I-joists to to Stile complete virtually anyalso woodworking (951) uPont leadership in781-0564 technology education enver. Integration and re-branding initiatives are currently 2017 and decline to 1% by 2019. enhance fire resistance, and is not widely in use. The early and have maintained that it leadership for decades. underway with a target completion in first quarter 0 0. or millwork project. www.reellumber.com
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2021 n Service, The Merchant Magazine n 39 t March Reel Lumber we Building-Products.com supply domestic and foreign hardwoods. Building-Products.com
NEW Products
Woodsier PVC
Real Wood Look in a TFL Roseburg has partnered with printing specialist Schattdecor to expand its popular uramine collection. New technology delivers both a matte and a gloss finish with an optically synchronized visual effect that is always in register. The six new decolay REAL designs—Alabaster Ash, Fossil Ash, arbor Gray Ash, Coastal Pine, esert Sand ickory, and Pacific Rustic Oak—offer a contemporary selection of fresh wood tones to complement a variety of interior applications and styles. The new designs are produced at Roseburg’s TFL facilities in Simsboro, La., and Missoula, Mt. With the added flexibility of two-sided or one-sided design options, clients can choose panels that work well for any application, including cabinetry, furniture, closets, casework, and organization systems.
ersatex Building Products has added two new shades to its maintenance-free Canvas Series P C for porch ceilings, so ts and accent walls. Turner Oak is a contemporary “greige” shade that’s lighter than Walnut. itami simulates the elegant carbonized surface of shou sugi ban, an age-old apanese preservation technique. The T G system marries durable P C with a variety of realistic, permanent, wood-tone laminates. n
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Russin is launching a new brand of custom wood siding products designed for rainscreen installation. Summit Rainscreen Systems offer options for several wood species with dozens of finish choices and the ability to “customize to infinity.” The system is designed for a hidden-clip installation, which creates a ” rainscreen for air and moisture flow behind the siding, ensuring the best moisture management within the wall assembly.
Mass Timber Membrane
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March 2021
Wetguard 00 SA, SIGA’s semi-impermeable, non-slippery membrane that protects timbers during construction, is now available in North America. With its rainproof, abrasion-resistant, transparent and non-slip qualities, it is the first solution to equip building professionals operating in mass timber construction with this kind of a sealing opportunity. The high-performance modified acrylic-based adhesive is comprised of a flexible non-woven PO backed with a polypropylene release film. Its water-repellent carrier is lined with an anti-slip coating to keep workers safe while walking across wet surfaces. The self-adhered membrane can be factory applied or installed on site.
Building-Products.com
At Royal Pacific you’ll pay no more, but get extra. We guarantee it.
Deck Dealer Finder A ealer Locator has been added to Simpson Strong-Tie’s online eck Planner Software and Pergola Planner Software to help builders effectively manage project logistics and costs. The tools’ ealer Locator function generates a ealer Location page listing the nearest dealers within a five-mile radius of the user’s zip code, and is included as part of the normal report output, which already includes a list of all materials needed to build the deck and pergola projects. Featuring software, design guides, and an in-app user tutorial, eck Planner and Pergola Planner are free, web-based design solutions to help contractors, lumberyards and homeowners quickly and easily design dream backyards. n STRONGTIE.COM ( 00) - 0
Hi-bor® brand treated wood is a borate treated wood product designed for interior house framing in Hawaii. Hi-bor treated wood resists attack by Formosan and subterranean termites and numerous household insects and pests, as well as fungal decay. Hi-bor borate treated wood is also backed by a 20 year limited warranty*.
FirePro® brand fire retardant treated wood is treated with a patented formulation that contains no phosphates and has been shown to exhibit exceptional fire performance properties without compromising other critical engineering properties such as strength, durability, corrosivity, and hygroscopicity. FirePro treated wood is also backed by a 50 year limited warranty*.
Advance Guard® borate pressure treated lumber is recommended for sill plate, furring strips, joists, studs, roof trusses, blocking, rafters, beams, and other framing applications. Advance Guard is also recommended for fascia, trim, wall sheathing, roof sheathing, and sub-floors. Advance Guard borate pressure treated lumber is also backed by a lifetime limited warranty*.
A Couple of Cut-Ups Stanley has added two new utility knives to its portfolio of innovative cutting solutions—a versatile Utility nife with 10-Blade Storage and a ControlGrip retractable Utility nife. The tools are ideal for heavy-duty cutting a variety of building materials, from drywall and shingles to flooring and packaging. They provide razor-sharp performance, jobsite durability, comfortable use, and easy blade change. n STANLE TOOLS.COM ( 00) - 1 1 Building-Products.com
Providing Customer Satisfaction in All We Do
P.O. Box 75 • McMinnville, OR 97128 503-434-5450 • FAX: 888-TSO-WOOD (888-876-9663) 28770 Dike Road • Rainier OR 97048 503-556-1297 • Fax: 503-556-1709 * See product warranty for details. Hi-bor®, FirePro® and Advance Guard® treated wood products are produced by independently owned and operated wood treating facilities. Hi-bor®, FirePro® and Advance Guard® are registered trademarks of Koppers, Inc. ©10/2014
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Horizontal Rod Rail R I by Barrette Outdoor Living has added Latitudes orizontal Rod Rail to its MetalWorks Excalibur product line. Featuring horizontal 1 ” round steel rods, the preassembled panels are offered in a matte black finish in both ” and ” finished rail heights. Panels come in ’ and ’ level rail lengths and ’ for stairs, with welded center supports and secure-fit bushings in the uprights to add strength and safety. All MetalWorks Excalibur steel panels are factory-welded and preassembled, making installation as easy as measure, cut, install. Their bracketed posts make level installation simple while providing code-compliant bottom spacing. And, the pre-welded base plates also save valuable install time on the job. n R IRAIL.COM ( 00) -
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orda le legance
MoistureShield has combined its Sold Core manufacturing process with Cool eck and TruTexture Surface technologies into Meridian, a mid-priced capped composite decking. TruTexture produces a true woodgrain finish and reduced pattern repetition for a more natural look, while Cool eck reduces heat absorption by up to % compared to traditional capped composites. Offered in three colors (Citadel, Shoreside and Mariner), the line is now available in the Northeast and will roll out to other regions through the year. n MOISTURES IEL .COM ( ) Building-Products.com
Respecting the forest, honoring the past, building the future. A nation’s pride you can build on.
Manufacturers of 6 million bd. ft. monthly of
Stone-Look Sills oryak Ridge is the latest color palette for Eldorado Stone’s Stacked Stone stone veneer profile. Incorporating varied shades of white, cream and ivory, the classically elegant hue interprets the dappled highlights and shadows of diffused sunlight spilling over the contours of a rugged rock face. The panelized format reduces installation time, which can be a benefit for builders and designers working under tight timelines. Stones within the profile measure ” high, and can be found in widths of ”, 1 ” and 0”. n EL ORA OSTONE.COM ( 00) -1 1
• 5/4 & 6/4 Ponderosa Pine Shop • 4/4 Premium Pine Board Programs State-of-the-Art Hewmill & Headrig Mill Contact Sheldon Howell
(509) 874-1163
Yakama Forest Products 3191 Wesley Rd., White Swan, WA 98952 Fax 509-874-1162
www.yakama-forest.com
888-807-2580 Bend, OR
Light Painting Shur-Line’s new Lumi-Tech LE Pro Extension Pole and LE Pro Painter’s Pole Light both add extra light to customers’ painting projects, providing better results and help to eliminate painting frustration. Featuring universal threads for easy attachments, the extension pole extends to . ft., providing light even in hard-to-reach places. It includes five LE lights and has seven hours of run time. n S URLINE.COM ( 00) Building-Products.com
www.pelicanbayfp.com DISTRIBUTION LOCATIONS Colton / Fontana / Modesto / Salinas / Stockton, CA PRODUCTS & SERVICES Framing Lumber / Pallet Stock / Industrial Lumber / Softwoods Hardwoods / Cedar / Fencing / Decking / Redwood Custom Cut Stock / Treated Lumber / Tile Battens 3-Hole & Slotted Vents / Custom Cutting / Remanufacturing Heat Treating / Fire & CCA Treating
“Focused on the future with respect for tradition” March 2021
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Quick Concrete Sakrete’s new Pro-Mix Accelerated Concrete Mix is ideal for repairs and construction of concrete over ” thick. It is the ultimate pre-blended concrete solution for indoor and outdoor applications where rapid return to service is crucial. With excellent workability, it provides a first-class finish for driveways, sidewalks, formwork, warehouse floors, footings, post setting and more. Full-depth repairs and OT applications can achieve a drivable surface with a compressive strength greater than ,000 psi in just one hour, with a final strength of over ,000 psi. n SA RETE.COM ( ) -
Self-Adhered Housewrap Combilift’s Aisle Master-OP stand-on electric powered material handler combines the advantages of a narrow aisle articulated forklift and an order picker for versatile operation in warehousing applications. Its low floor height of 11” enables convenient, single-step access from both sides of the truck, which speeds up order picking compared to the operator having to get on and off from a seated position. The AME-OP truck has all the key advantages of the conventional Aisle Master—indoor outdoor, for loading o oading, and for stock replenishment at other times during shifts when order picking is complete. It comes in a number of variants, with lift capacities up to , 00- ,000 lbs., lift heights up to ft., and can operate in aisles as narrow as ”.
Benjamin Obdyke introduced ydroGap SA, the industry’s first self-adhered drainable weather-resistive barrier. Along with spacers that create a drainage plane, the housewrap features a 100% continuous acrylic adhesive for sealing around fasteners, breathability and increased tear resistance. The adhesive ensures the WRB adheres to the sheathing while allowing for it to be repositioned upon initial application. As an acrylic, the adhesive is U resistant, with an exposure rating of 1 0 days, and can be installed in temperatures as low as degrees F without a primer. It also increases the housewrap’s tear-resistance and, by providing full contact with the sheathing, diminishes the chance for ballooning and blow-off. A reinforcing scrim helps it hold tight during application to avoid wrinkles. It comes in 0-footlong rolls.
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Concentrated Fence Stain Tape to Tighten Fixing a loose screw has never been easier or faster than with AP’s new Tank Bond Thread Stopper Tape. It absorbs shock and vibration while holding screws tightly in place. It works on all fastener types and sizes and is ready immediately—no dry time needed. Simply wrap the tape around the threads of any loose screw. n
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U-C Coatings, LLC is introducing an new long-lasting fence stain product. Eco Chemical 1 Fence Stain will be sold as a concentrate in four premixed colors, offering customers the equivalent of 1 gallons of working stain in a five-gallon pail. Rather than selling customers water, it provides the concentrated ingredients of a high-quality waterborne alkyd stain that can be more conveniently transported. It is then mixed with two parts water at the jobsite before application. n UCCOATINGS.COM ( 1 ) March 2021
Building-Products.com
THE NEXT GENERATION IN VIRTUAL EVENTS
Forget “normal,” create something better. The future of events is both live and digital. Let’s create something better together.
“The best digital event I’ve attended since the pandemic began.” - KURT WESTURLUND
Tradeshows National Sales Meetings New Product Launches Open Houses VIP Customer Events
L EA RN M O R E www.526.events
C O N T AC T Padams@526mediagroup.com
EVENT Recap BC Wood Global Buyers Mission
SOCIAL TABLE participants included (top row, l-r) Brian Hawrysh, Chuck Casey, Jim Ivanoff, Brent Comber. (Row 2) Dave Farley, Johnny Matak, Greg Henderson, Randi Walker. (Row 3) Jennifer Raworth, Dai Ona, Ray Greene, JC Lee. (Row 4) Nora Gonzalez, Monica Alvarez.
BC Wood’s virtual Global Buyers Mission spans the globe Close to 00 attendees, from 1 countries, across five continents met virtually with some of the industry’s top Canadian manufacturers and speakers at the week-long 0 1 BC Wood Global Buyers Mission. The 1 th annual event, traditionally held in-person in Whistler, B.C., made the decision to pivot for the first time to virtual late last year—giving the organization just 0 days to translate its always-engrossing format into an engaging online experience for industry members around the world. Unique elements for the event ranged from dynamically translating the entire platform into eight different languages, to tracking AIA educational credits from presentations, to over 00 individual oom exhibitor meeting rooms for hundreds of pre-scheduled and on-demand meetings—many with interpreters included. To host the Global Buyers Mission, BC Wood partnered
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with Media Group’s interactive virtual platform because, according to GBM program manager Randi Walker, “They understood our industry, had direct access to our targeted U.S. audience, and had already successfully delivered virtual trade events for other like-minded industry associations.” “We were honored to have been chosen by our friends at BC Wood to help them host their marquee event. aving served this industry for almost 100 years puts an extra pressure on our team to never let a client down and to always over-deliver,” said Media Group president Patrick Adams. “Our industry is made up of tough individuals who always find a way forward in challenging market conditions. This event was too important to a global industry audience for us to deliver anything but perfection.” Analytics showed that over % of the typical attendance registered for
March 2021
the virtual event, with an average daily booth attendance of over three dozen qualified buyers per exhibitor. In addition to being able to take buyers on video plant tours and present in-booth, live accredited seminars, exhibitors also received critical lead generation reports to follow up on after the event. While this virtual event was made as a necessary substitute due to CO I , the feedback has been so positive that BC Wood is planning a virtual component to its in-person 0 event. Walker said, “Based on survey feedback from our international audience, it is clear that we will move forward with some level of virtual delivery incorporated into our next live event. Many buyers indicated that having it virtual meant more of their critical staff could attend and meet with suppliers directly, something companies, particularly from Asian and European markets, simply couldn’t afford to do for a live event.” Building-Products.com
EXHIBITORS like Interfor’s Greg Fitz and Carl Dobler welcomed attendees to their virtual booth.
Adam Fallis
Keith Murray
Peter Butzelaar
Christina Thiele
Grant Cowx
Shane Carphin
Mark Lee
Caroline March-Long
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CLASSIFIED Marketplace Rates: $1.20 per word (25 word minimum). Phone number counts as 1 word, address as 6. Centered copy/headline, $9 per line. Border, $9. Private box, $15. Column inch rate: $55 if art furnished “camera-ready” (advertiser sets type), $65 if we set type. Send ad to dkoenig@526mediagroup.com. Checks payable to 526 Media Group. Deadline: 18th of previous month. Questions? Call (714) 486-2735.
HELP WANTED OUTSIDE SALES REPRESENTATIVE – CALIFORNIA BASED oover Treated Wood Products, Inc., the premier manufacturer of fire-retardanttreated wood, is seeking an Outside Sales Representative based in California. The ideal candidate is a self-motivated, success-driven professional with excellent communication and presentation skills. A college degree with at least years of documented sales success is strongly preferred. Building product channel sales and lumber or plywood sales experience is preferred. This position is responsible for growing profitable sales through TWP’s network of wholesale distribution partners and other sales channels. The candidate must possess the technical acumen to convey the varied product and service benefits that define the TWP brand. This position requires significant overnight travel. oover Treated Wood Products, Inc., offers a comprehensive benefits package which includes medical, dental, life and disability insurance, 01(k), paid holidays and vacation as well as opportunities for annual bonus, profit sharing, and tuition reimbursement. No relocation assistance offered for this position. Submit r sum to jobs frtw.com; no phone calls please. esired Skills and Experience: Excellent written and oral communication emonstrated critical analysis skills Strong negotiation skills Excellent organizational skills Self-motivated and success driven Extensive travel within the USA nowledge of commodity lumber and plywood markets Channel sales experience Experience utilizing CRM systems
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IN Memoriam Robert Henry “Bob” Britt, , founder of Britt Lumber and Mad River Lumber Co., Arcata, Ca., died of cancer Feb. in Eureka, Ca. Britt started his first sawmill, Britt Lumber, in the early 1 0s and in 0 years built it into the world’s largest manufacturer of redwood fencing. e also operated a hardware store in Eureka in the mid-1 0s and added alley West Lumber Sales, Arcata, in 1 1. In 1 0, he sold Britt Lumber to the Pacific Lumber Co., Scotia, Ca., and two years later started another redwood fencing mill, Mad River. Jackson Lee Finck, , longtime Northern California lumber salesman and grader, died an. 1 in Cloverdale, Ca. A U.S. Army veteran, he began his lumber career in 1 on the green chain at Masonite Sawmill in Cloverdale. e worked his way up to the head certified grader for the company, certified with the Redwood Inspection Service. In 1 , he moved to Landis Morgan’s remanufacturing facility in opland, Ca., and also taught a night class on grading at Santa Rosa unior College. In 1 0, Finck joined Georgia-Pacific’s Santa Rosa’s distribution facility, serving in sales until his retirement in 1 . e served as the president of Black Bart oo oo Club 1 1 from 1 to 1 . Lawrence D. “Larry” Gureski, 1, former co-owner of Cody Lumber, Cody, Wy., died an. 0 in Shoshoni, Wy. e retired in 00 after a lifetime in the lumber industry. Donald Robert “Don” Kayser, former board member and executive at Louisiana Pacific Corp., died Feb. 1 in Scottsdale, Az., from CO I -1 complications. e was 0. After earning an MBA with distinction from arvard, he joined lumber manufacturer Crossett Co., Crossett,
March 2021
Ar., in 1 . When Georgia-Pacific purchased the firm in 1 , ayser became general manager of the Crossett ivision. When GP spun off LP in 1 , he was a director, P and general manager of southern operations. e was P of finance administration when he left LP in 1 , but remained on the board until retiring in 001. Richard Dean “Rich” Noble, 1, longtime Pacific Northwest building material salesman, died Feb. of natural causes. e began his industry career after moving to Moses Lake, Wa., in 1 0, starting in the paint department at Able Building Supply. In 1 , owner im Turner purchased a lumberyard in Ritzville, Wa., and made Noble manager. In 1 , Able bought uincy Lumber, uincy, Wa., and put Noble in charge. e stayed on after Chinook Lumber acquired Able, selling from his home o ce, then sold for Solid Structures, Spokane, Wa., from 01 until his health prevented continuing in 0 0. Raymond Alfred “Ray” Peterson, Jr., , former co-owner of Nevada Wholesale Lumber Co., Reno, Nv., passed away Nov. 1 in Fallon, Nv. e started the business with his father, Raymond Sr., and brother, Robert, in 1 . After selling the company in 1 , Ray moved to Fallon and ran a hay ranch. Edward Allen “Ed” Swift, owner and operator of Swift Trucking Lumber Sales, Sutter Creek, Ca., passed away Feb. 1. e was . e began his career at 1 with Winton Lumber Co., Sutter Creek, tallying trucks during the summer work tallying trucks building the road. After graduating from junior college, he became a laborer at the mill, rising within several years to yard supervisor and ultimately sales. In 1 , he inherited a 1 Peterbilt log truck, which his father had converted into a flat bed with a trailer. e launched his own hauling firm, gradually expanding to six logging trucks, which he maintained himself. Stephen Loren “Steve” Huff, Jr., , founder of Wasatch Forest Products, Park City, Ut., passed away ec. in ancouver, Wa. After attending Clark College, he followed in his father’s footsteps, opening his own clothing stores. e later managed a lumber company, until opting to buy his own sawmill. Building-Products.com
ADVERTISERS Index
Straight Line Transport www.straight-line-transport.com
Page
47
American Wood Technology www.americanwoodtechnology.com
33
Swanson Group Sales Co. www.swansongroup.biz
37
Big Creek Lumber www.bigcreeklumber.com
38
Thunderbolt Wood Treating www.thunderboltwoodtreating.com
21
C&E Lumber www.celumber.com
Cover III
UFP Industries www.ufpedge.com
Cover I, 24
Capital Lumber www.capital-lumber.com
11
Western Forest Products www.westernforest.com
31
DMSi www.dmsi.com
5
Western Woods Inc. www.westernwoodsinc.com
32
Fasco America/Beck America www.fascoamerica.com
3
Weyerhaeuser www.weyerhaeuser.com
42, 45
526 Media Group www.526.events
43
Yakama Forest Products www.yakama-forest.com
22
Fontana Wholesale Lumber www.fontanawholesalelumber.com
30
Huff Lumber www.hufflumber.net
19
Humboldt Sawmill www.getredwood.com
28
Jones Wholesale Lumber www.joneswholesale.com
23
Maze Nails www.mazenails.com
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Norbord www.norbord.com
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North American Wholesale Lumber Assn. www.nawla.org
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North Idaho Post & Pole guarantee it. www.northidahopostandpole.com
ou’ll pay no more, but get extra. We
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Paneltek Products www.paneltekproducts.com
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Pelican Bay Forest Products www.pelicanbayfp.com
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Redwood Empire www.buyredwood.com
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Reel Lumber Service www.reellumber.com
FirePro® Fire Retardant Treated Wood
Advance Guard® Borate Pressure Treated Wood
r Satisfaction 41 in All We Do.
03-434-5450 • FAX: 888-TSO-WOOD (888-876-9663) 503-556-1297 • Fax: 503-556-1709
Royal Pacific Industries
ted wood products are produced by independently owned and operated wood treating facilities. Hi-bor®, FirePro ® and Advance Guard® are registered trademarks of Koppers Performance Chemicals Inc. ©1/2019
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Simpson Strong-Tie 1/21/19 5:53 PM www.strongtie.com Siskiyou Forest Products www.siskiyouforestproducts.com
DATE Book Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.
Do it Best – March 7-19, online spring market; www.doitbest.com. Ace Hardware Corp. – March 9-12, virtual spring convention; www. acehardware.com. Forest Economic Advisors – March 11, virtual Global Softwood Log & Lumber Conference, www.getfea.com. University of Innovative Distribution – March 13-17, virtual conference; www.univid.org. Western Building Material Association – March 15, introduction to building material sales class; March 16-17, estimating workshop, Missoula, Mt.; March 18-19, estimating workshop, Olympia, Wa.; www.wbma.org. North American Wholesale Lumber Association – March 16-17, Leadership Summit: The Virtual Experience; www.nawla.org. Structural Insulated Panel Association – March 16-18, virtual annual meeting; www.sips.org. Redwood Region Logging Conference – March 18-20, Ukiah, Ca.; www.rrlc.net. LMC – March 22-26, virtual annual meeting; www.lmc.net. Montreal Wood Convention – March 24, MWC Experience free online event; www.montrealwoodconvention.com. Portland House & Outdoor Living Show – March 26-28, Oregon Convention Center, Portland, Or.; www.homecentershow.com. International Mass Timber Conference – March 30-April 1, virtual conference; www.masstimberconference.com. International Wood Products Association – April 14-16, virtual World of Wood Convention; www.iwpawood.org. West Coast Lumber & Building Material Association – April 15, annual Southern California golf tournament, Black Gold Golf Club, Yorba Linda, Ca.; www.lumberassociation.org. Western Pallet Assn. – April 16-20, annual meeting, Rancho Las Palmas Resort & Spa, Rancho Mirage, Ca.; www.westernpallet.org. Woodworking Industry Conference – April 20-23, Hotel Del Coronado, Coronado, Ca.; woodworkingindustryconference.com. Transload Distribution Association of North America – April 2123, Westin Denver Downtown, Denver, Co.; www.tdana.com. March 2021
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FLASHBack 45 Years Ago This Month
Forty-five years ago this month,
in March of 1 , The California Lumber Merchant covered news of reportedly the world’s first underground plantation. It seems that ,000 ft. below the surface in ellogg, Id., some ,000 pondersoa, lodgepole and Austrian pine tree seedlings were growing in one of the ventilation shafts of the 0-year-old Bunker ill Mine, comforted by a -degree temperature, ideal humidity, and insect-free air. “Sunlight” was approximated by high intensity multi-vapor quartz lamps. According to local lore, decades earlier an unknown miner had tossed aside an orange seed, which eventually sprouted into a fruitbearing tree. Thereafter, other miners began growing tomatoes, peppers, cacti, beans and a 0-yearold, -ft.-tall lemon tree. Construction of the 0-ft.-long greenhouse had started the previous summer. The trees remained below ground for six months before they were transplanted outside. In addition to producing merchantable timber, the nursery would also supply trees that could be replanted locally, to re-vegetate
THE MARCH 1976 front cover promoted Louisiana-Pacific’s redwood gleaned from its Northern California timberlands and manufacturing facilities. The operations were purchased by the Mendocino Family of Companies in 1998.
land affected by Bunker ill’s own mining projects. Estimates put the cost of producing the containerized trees at 0 per thousand compared with 00 per thousand in above-ground commercial nurseries. Additionally, the trees showed better survival and growth rates than those grown in outdoor seedbeds and planted with bare roots while dormant. The experiment was such a success, operators decided to extend the greenhouse an additional ft., increasing its capacity to 1 ,000 trees. Long-term, they hoped to enlarge the greenhouse to 10 ft. long to produce two successive crops totaling 100,000 trees per year.
In other news of years ago: The National Lumber Building Material ealers Association developed an advertising program for its retailer members. The series of eight ads, with illustrations by caricaturist im erron, targeted do-ityourself homeowners and could be incorporated into dealers’ own marketing programs, including use in ads, window and counter card displays, and taxi panel truck advertising. A new wholesale distribution yard, California Timberline, was launched in Santa Ana, Ca., by former United Wholesale co-workers Bill Gunnell, Pete Skibba, and Bob Porter. The firm is still going strong, though now based in Chino, Ca. Boise Cascade acquired sawmills from Avery Brothers Lumber Co. in ettle Falls, Wa., and from Olsen-Lawyer Lumber Co. in White City, Or. It shuttered the White City plant in 00 , but continues producing in ettle Falls.
SUBTERRANEAN NURSERY in Bunker Hill Mine, Kellogg, Id., would continue on even after the shafts were closed to mining in 1981.
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Lumber companies in the U.S. were weighing the possibility of switching from bd. ft. to meters, after President Ford signed a bill into law setting up a Metric Conversion Board to encourage a voluntary changeover to metric measurements. Spoiler alert: It didn’t catch on.
Building-Products.com
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March 2021
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REDWOOD Composite can’t compare. Like the foods we buy, when it comes to decking, we want natural and real.
Redwood is always available in abundance of options. So stock the shelves! Unlike mass-produced and inferior products, Redwood is strong, reliable and possesses many qualities not found in artificial products. They maintain temperatures that are comfortable in all climates. Redwood Empire stocks several grades and sizing options of Redwood.
Call us at 707.894.4241 Visit us at buyRedwood.com
