Pioneer San Francisco Hardwood Firm Celebrates TOth Anniversary

White Brothers, pioneer hardwood dealers of San Francisco, to provirle room for bigger stocks and expanding business. whose establishment is called "Hardwood Headquarters," cele- The first move was to a site on Main Street. the second to brate this year the 70th anniversary of the founding of their Spear and Howard Streets in 1887, and the third to the firm in l872by Asa L. White and Peter White. present location at Fifth and Brannan Streets in 1909.

Back in 1852, when the waters of San Francisco Bay came up to Montgomery Street and the shore line curved along the present site of the Donahue Monument, Peter White came to California from his home "Way down East," at the age of 18.

He was a farmer's boy who had learned the wagon-making trade. He pursued this vocation, gradually improving his status until in 1868 he was the proprietor of a business supplying wagon materials and hardware to the blacksmiths and carriage makers of that period. The thorough-brace stage coach was the method of land travel and as practically everything was made of wood, a considerable business for the hardwood dealer resulted.

In 1868 Asa L. White came to California and in the year 1872,the two brothers associated themselves in the business of selling wagon materials and hardwood lumber, under the name of White Brothers. Their location was on Market Street next to the gore of California Street and running through from one street to the other. The building which they occupied had formerly been the terminal station of the steam "dummy" line, which ran on Market Street from the F-erry to the junction of Valencia Street. The business of White Brothers increased, and their stocks of hordwood lurnber were augmented as the years went on. Connections were made with suppliers in Central America, Mexico, Australia, Siam, Liverpool and I-ondon, and the business grew to be the largest hardwood house on the Pacific Coast.

It has been necessary to move three times to larger quarters

In 1928 a large area was acquired on High Street in Oakland and an East Bay yard established there.

The founders have passed away and the business is now under the management of William T. White, president, son of Asa L. White, and C. Harry White, vice-president and general manager and nephew of the founders. Don F. White, son of C. Harry White, is assistant manager and N,L Johnson is secretary and treasurer.

John A. Howatt, the sales manager, has been with Hardwood Headquarters for over 33 years. He is an old planing millman, and his thorough knowledge of the working of lumber added to his sales experience make him well qualified to handle the hardwood problems of the buyer.

Bill Meyer, ambassador-at-large, is the best known of the salesmen. He has what might be termed a roving cotnmission, and has been with White Brothers since 1916. A number of young salesmen are gaining a good knowledge of hardwoods under the old experienced heads and are rendering good service.

The yard force consists of senior clerks who have been with White Brothers f.rom 20 to 30 years.

Walter Herkenham is manager of the Oakland yard. Charlie White and Ed Zittleman are salesmen there.

Long experience, ample stocks and financial responsibility

The superintendent at the San Francisco yard is Jack Howley, who has been with the organization for many years.

Wat Risk Insurancs Increase Added "Caldor" Holds Annual Christmas Party to Lumber Freight Rates

A surcharge of 8l cents per 1000 feet in addition to the regular freight rates will be effective January 2, 1942, on all shipments of lumber between ports in Oregon, Washington and California, according to an announcement by the Pacific Lumber Carriers' Associatlon, San Francisco. December ))

The purpose of the surcharge is to cover the actual outof-pocket cost for war risk insurance that operators find necessary to place on their vessels engaged in the transportation of lumber and forest products between Oregon. Washington and California ports.

Special permission authorizing this surcharge has been granted by the Interstate Commerce Commission under date of December n,I94l.

The employees of The California Door Company, Los Angeles, and their wives, enjoyed their annual Christmas party and turkey dinner at the Central Manufacturing District Club, Saturday noon, December 20.

Out of town guests were Fentress Hill, San Francisco, president of the company, C. G. Price, Diamond Springs, general manager, and Mrs. Price.

Each employe was presented with a bonus check by Resident Manager Glenn Fogleman based on their share of the year's profits.

Spent Holidays In Kansas City

W. H. Ultch, salesmah for Santa Fe Lumber Co. with headquarters at Stockton, spent the Christmas holidays with his relatives in Kansas City, Mo. He was accompanied by his wife.

A man asked ." ir:,il::#) characteristics or a gentleman, using the term in its broadest sense, would probably reply: "The will to put himself in the place of others; the horror of forcing others into positions from which he would himself recoil; the power to do what seems to him to be right, without considering what others would say or think."-John Galsworthy.

Cooperation

Stand off by yourself in your dreaming, And all of your dreams are vain; No grandeur of soul or spirit, Can man by himself attain.

It is willed we shall dwell as brothers, As brothers, then, we must toil, 'We must act with a common purpose, As we work in a common soil.

And each who would see accomplished, The dreams that he's proud to own, Must strive for the goal of his fellows, For no man can do it alone.

CAN'T EAT THAT

In a fashionable restaurant a new multi-millionaire with no knowledge of French and no desire to expose his ignorance, pointed to a line on the bill-of-fare, and said to the waiter:

"I'll have some of that."

The waiter said: "Sorry, Sir, but f can't bring you that."

"Why not?" demanded the newly rich.

"Because," said the waiter, "the band is playing that."

Progress

The progress of the world depends on the men who walk in the fresh furrows and through the rustling corn; upon those who sow and reap; upon those whose faces are radiant with the glare of furnace fires; upon the delvers in mines; upon the workers in shops; upon those who give to the winter air the ringing music of the ax; upon those who battle with the boisterous billows of the sea; upon the inventors and discoverers; upon the brave thinkers.Ingersoll.

A Little More

A little more smile, a little less frown, A little less kicking a guy when he's down; A little more WE, and a little less I, A little more laugh, and a little less cry; A little more fowers on the pathway of lifg And fewer on graves at the end of the strife.

His Title

When he got home for Christmas, be boasted to his friends that he had been an all-American end. They investigated and found out that he was right; all the Americans he played against, ran around his end.

A CANDIDATE'S EXPENSE ACCOUNT

A man who ran for Sheriff in deep West Texas made out his political expense account after the election as follows:

"Lost four months' sleep and twenty days' canvassing; Iost 1,360 hours' sleep worrying about the coming election; lost forty acres of corn and a crop of sweet potatoes; lost two front teeth and a lot of hair in a fist fight at a speaking place; donated one beef, four shoats, and five sheep for political barbecues; gave away two pairs of suspenders, five calico dresses, five dolls, and thirteen baby rattles; kissed 126 babies; kindled 14 kitchen fires; put up eight stoves; cut 14 cords of wood; carried 24 buckets of water; gathered seven wagonloads of corn; pulled 475 bundles of fodder; walked about four thousand miles; shook hands ten thousand times; told a million lies; attended 2.6 revival meetings; was baptized twice by immersion and once by sprinkling; contributed $50 to foreign missions; made Iove to nine grass widowsi got dog bit 19 times; got Hell beat out of me at the election."

A Doubter

"Providence," declared the Sunday school teacher, "is very wise."

"Oh, yeah?" said doubting Thomas. "Then why wasn't the mosquito made a vegetarian?"

THE EASIEST IV\/AY

Nothing is easier than fault-finding. No talent, no cou,rage, no brains, no character is needed to set up in the grumbling business.