Recessions, depressions and panics are at least ninety percent psychological. That is why smart men never talk depression. The perfect way to start a financial debacle is to do a lot of talking about the possibilities for same.
That fact is well-illustrated by a story. A wise man said: "If a theatre is filled with people and somebody smelled smoke, and started hollering 'fire,' it makes no difference how big or small the fire is, or if there is a fire or not, the slabs in the morgue are going to be piled high the next morning with the corpses of those who got frightened and rushed for the exits."
Wise men never make that mistake. Sound men never talk about the danger of recession or depression. Because, when they do, they help start one just as sure as God made little red apples and hung them on trees.
rmporteil Hardwood
Every man, particularly those in Government, should remember that fact, and keep a padlock on their tongues.
luncheon, commercial Club, San Francisco, Jan.4.
Los Angeles Hoo-Hoo-Ette Club No. 1 dinner meeting', Kawasuku cafe, Los Angeles, ilan. 9.
San f'rancisco Hoo-Hoo-Ette Club 3 Torino's restaurant, ilan. 10.
Santa Clara Valley Hoo-Hoo Club Yvonne, Mountain View, ilan. 12.
4l6th Terrlble Twent5r Tourna,menf Hacienda Country Club, ilan. 12; Arrangements: Harry Whittaker.
Redwood Emplre lloo-Ifoo CIub 65 Election-nite dinner, Green
Infenal Emplre Hoo-Ifoo Club 117 dinner meeting and Ooncatenation, Jan. 13.
Oakland IIoo-IIoo Club 39 dinner meeting, 6:29 p.m., Claremont hotel, Berkeley, Jan. 16.
Sacra,rnento Hoo-Ifoo Club 109 dinner meeting, Sherwood Room, Robin Hood Caterers, ilan. I-8.
Black Bart Hoo-Hoo Club 181 dinner meeting, Jan. 18. I)ubs, Ltd., monthly tournament, Jan. 20.
San Dlego IIoo-Hoo Club 3 annual Winter Dinner-Dance, Casper's, El Cajon, Jan. 21.
Southweetern Lumbormen's Assn. annual convention, Muehlebach hotel and Municipal auditorium, Kansas City, Mo., Ja,n. p2-25. Exhibits.
San Fra,ncisco Ifoo-Iloo Club g dinner meeting, 6:29 p.m., Leopard ca^fe, Jan. 24.
Shasta-Cascade Hoo-IIoo Club 133 dinner meeting, Riverview Golf & Country Club, Redding, Jan. 26.
Sodwood Regton Conserva,tlon Councll an:nual meeting, Eureka Inn, Eureka, Calif., itran. 27.
National Woodon Pallot Mfgrs. Assn. semi-annual meeting, Wigwem hotel, Litchfield Park, Ariz., itra.n. 29-31.
Natl. Assn. of Home Bullders 17th annual Convention-Exposition, including "How-to-Do-ft" Carnival, speakers and entertainment, new lakefront Convention-Exposition Hall, Chicago, Jan. Zg-Feb. 2. (Paul S. Van Auken, Natl. Assn. of Home Builders. 140 S. Dearborn St., Chicago 3, Ill.)
Don Ward of Ward's Lumber Co., Orland, Calif., won the port- alle Zenith TV set given away by The Celotex Corporation ariring the recent NRLDA Exposition in San Francisco. In the photo above, Winfield B. Oldham of Dallas, Texas, newly elected presi- dent of the National Dealers association, draws the winning ticket, assisted by the Celotex general salesmanager, E. E. Dierking, and "Miss- Strata," representing Strata Hush-Tbne ceiling tile reienily introduced by the firm.
The pictorial reporting'of the big Exposition will be concluded in the next issue, January 15, with an amount of coverage more than equal to the seven full pages beginning on the next page
The NRLDA board of directors, meeting November ll-12 in San Francisco before the Exposition, advocated the development of a national marketing program to establish retail lumber and building materials dealers as the prime source for serving the modernization and remodeling marKet.
At the same time, they launched a campaign to broaden the membership base of the industry associations to make them even more effective in serving the dealer.
In other business, the Board elected the following officers for 1961:
Winfield B. Oldham, pYesident, I)allas, Texas; William L. Johnson, first vice-president, Boise, Idaho ; Leslie Everett, second vice-president, Colorado Springs, Colorado; John !V. Dain, treasurer, Mahopac, New York; H. R. Northup, executive vice-president, Washington, D. C., and Edward H. Libbey, secretary, Washington, D. C.
Presiding over the two-day meeting, 1960 President Paul V. DeVille reported that the future of the retail lumber and building materials industry lies in the retailer's ability to more effectively service consumers and control sales.
He also stressed greater emphasis by dealers on the re-
Right:-and the Ralph L. Smith Lumber Co,, as might be expected, also hadone of the best-looking and most popular dlsplays In the show,
Left! Now there's a pair of welldressed lumbermen to do even the cosmopolitan San Franciscan proud; matter of fact, they're Bert Holdren (left), the Rialto dealer, and Stark Sowers ol lnland Lumber Co. at Bloomington way down south in California.
Right: The crowd around the Weyerhaeuser Company exhibit, which had a lot of interest, is typical of the crowds of dealers and guests who thronged the displays for the five Exposition days,
Left:-and at the Hoo-Hoo booth we find a Club 9 of san Francisco officer, Max Cook, also known to CLM readers and advertisers; Mrs. Shari Britt of Twin Harbors Lumber Co.. recent winner of the "Queen of the Forest" contest as Dictured on our october 1 Front Cover. anl Gay Bradt, S.F. Hoo-Hoo Club I president and familiar figure to the customers of Wendling-Nathan Company.
Right: Visador Company executives at their booth to meet their good customers are (1. to r.)r Clyde Gray, with O. L. Kirk, the sales manager from Jasper, Texas; Harlan Holmes, the assistant. and Jerry McNeil. the district salesmanager in Los Angeles.
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modeling market which he said was the new horne market.
He urged dealers to develop and tion in component construction, but tail dealers must become better merchandisers.
as large or larger than expand their participaabove all, he said, reand more aggressive
Mr. DeVille made these observations and conclusions during more than 100,000 miles of travel during his oneyear term as president of the NRLDA. In all, he spent some 241 days alvay from his Canton, Ohio,
yard traveling on NRLDA business.
Recognizing the vital necessity of accelerating an industry-wide, dealer-developed marketing program aimed at establishing lumber and building materials dealer leadership in serving the consumer-controlled remodeling market, the
directed the National association to develop a broad-
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ened program that would serve all dealers rn'ho are in, or plan to enter, the modernization field.
The comprehensir.e program rvill include all aspects of market <levelopment and tl.re relatecl fields of eclucation, market surveys, sales training, nrerchandising ancl advertising. Program clevelopmerrt rvil1 begin immediately.
H. It. Nortl.nrp, execrrtive vice-presiclent, repcirted that substarrtial acconrplishments har.e been rnacle in thc past year. lIe particrrlarll' praised the shelter press for the "tre-
Representatives of NRLDA District 7, which emDraces the Lumoer Merchants Assn. of Northern California and the Southern California Retail Lumber Assn.. met during the Exposition gathering to discuss regional matters.
Starting at the left in the photo are Hamilton Knott, Fresno dealer and LMA past-president; Ftank Heard, Woodland dealer and cur- rent LMA president: 0rrie W. Hamilton, executive vice-president, SCRLA; lack F. Pomeroy, executive vice-president, LMANC; Thomas J. Fox, Santa Monica dealer, general chairman of the 1960 Exposition and, as District 7 Executive Committeeman, chairman of this group; J. H. Kirk, Santa Maria Dealer and LMA delegate-at-large; Frode Kilstofte, Wilmington dealer and SCRLA director; Wayne F. l\4ullin, Los Angeles dealer and SCRLA past-president, and "Sandy" McDonald, Los Angeles dealer and current SCRLA Dresident
menclous srlpport it has thron n behincl promotion of the retail lumber and builcling materials dealers."
He saicl tl'ris support piesents an olrportunity ancl challenge that he believes the inclrrstry r.vill accept as it gives frrrther cottsicleration to J)rograrls ll'hich enable the lurnber cleaier to give reliable service in tl.re great ancl largely rrnIillecl need for nraintenance arrd moclernization.
Irrsofar as 1961 is concenre<1, l\tlr. Northrrp saicl, the predictions in respect to ncu' residcntial corrstnrctit.rn lrre rea-
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G.P TEXIURTO PLYWOOO
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G.P HAROBOARD OP)( OVERTAIO PLYWOOD
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one.of
sonably optimistic. It is pointed out that if the proper attention is paid by builders to both price and quality, we have the ingredients for an improvement in home-building activity in 1961.
Take into consideration that the new year rvill see a much higher personal income on the part of the average family. There will undoubtedly be a freer flow of mortgage money at perhaps a somewhat lower rate, and if we can maintain reasonably stable prices in this market, '61 shoulcl show a sound improvement over 1960 in terms of housing starts ancl total dollar volume, he said. i
He pointed out the many thoughtful people who have stuclied the construction markets and believe that the industry generally has probably pre-anticipated the
timing of tl-re next housing boom and that the high figures talked of as part of the development of the "fabulous 60's" will not be achieved until close to 1965.
In a pre-exposition report, Thomas J. Fox, Santa Monica, Calif., dealer and general chairman of the Exposition, said the nine management clinics planned for the show were tailored to show all dealers avenues to greater profits.
"These clinics and programs are geared specifically to the 60's, to build more consumer sales and rir.rg cash registers," he said. "Particularly, I want to congratulate the Federated Associations' managing officers for the work they have clone to make these clinics possible," he added.
He concluded his report by saying the NRLDA Exposi- tion has steadily progressed to accomplish the major purpose for which it was originated.
"The growtl-r in the number of exhibitors each year, together with tl-re programs being developed by manufacturers as a result of the Exposition, has brought many new
merchandising programs, sales aids and dealer-training programs to the industry."
Chester T. Hubbell, chairman of the NRLDA Committee on Standards, urged the Board to endorse a proposal to produce lumber in functional sizes. The Board acted favorably on a recommendation whicl-r was developed and presented by Paul Howard Leach, a lumber clealer from Joliet, Illinois.
In his presentation, X{r. Leach said the lumber sizes expressed by Ar.nerican Lumber Stanclards are not the best sizes, and tl-re lumber dealers, who clirectly serve the consumer, shoulcl rnake every effort to change the system which was developecl througl-r tra<lition without any study as to function.
The report of the Comn.rittee ou Fiuauce, which was delivered by P. J. Goodnigl-rt, chairmau, stated that an increase in the Association's budget should be accomplished through a broadening of the membership base of the industry associations.
Mr. Goodnight pointed out that during the last Presidential election campaign there was not one voice raised for the small businessman.
He said NRLDA lvas the only representative in Washington for this inclustry ancl that a strong National Associatiorr is an absolute necessity.
Backing the recommenclation was a report by Oertell
Collins, chairman of the Membership Committee. He stated tl-rat preliminary work was already underway for a fullscale National-Federated Association drive to increase membership.
NRLDA Legislative Counsel, John H. Else, outlined legislative activities of the National cluring the past year. I{e clescribed the success tl-re Association has had in retaining for at least auother year tl.re retail and service establishmer.rts exemption from tl.re Wage Hour Law for the retail building ir-rdustry.
He also reported that the Association, working with other business groups, had side-tracked the Construction-situs Iricketing Bill (secondary boycotts) and any radical housing legislation.
Tl-re outlook for 1961, however, though impossible to predict with any certainty, is that the next Congress will be faced rvith renewed drives on Labor legislation dealing with wage-hour and secondary boycotts.
The same is true of liberal housing legislation, particularly in vierv of the slump in housing which occurred in 1960, and the obvious intent on the more liberal members of Congress to step up Federal activities in the whole field of housing and slum clearance, as well as housing for the elderly, Mr. Else said.
Ile cor.rtended that tl-rere is likewise substantial evidence of interest on Capitol Hill to reorganize the whole housing agency step-up of Governn.rent and there is talk of the necessity for the creation of a uew Department of Housing ar-rcl Urban Affairs which include the present housir.rg activities of the Federal Governrnetrt, and give this new agency cabir-ret status.
Mr. lllse conclucled his report by sayirrg it is expectecl that n.rany difficult ancl in.rportaut issues affecting our iuclustry rvill have to be clealt with in 1961, ancl "in our opinion the successful outcome of these issues will be governecl by the extent and degree to which business and industry can continue to enlist the support of the conservative elements of both parties."
Considerable progress in the area of more effrcient handling of building materials was reported by Frank M. H1nkins, chairman of the NRI,DA Committee responsible for this work.
Foremost among the accomplishments during 1960 was tl-re adoption of NRLDA of a new standard lumber unit for packagiirg lumber shipments.
Tlre trnit, ."vl.ricl'r measLlres 4' wide by 2' higll (3C1" nomi-
15 years ago INLAND LUMBER was founded as a "Wholesale Only" lumber yard, dedicated to the principle that it would devote its every effort to provide a reliable, convenient service lo the Western Retail Lumberman and would never be his competitor.
15 years ago the folks at INLAND LUMBER determined to assist the retail lumberman to operate profifably by maintaining a large, centrally-located inventory which would serve as a ready extension of the retailer's inventory.
l5 years ago INLAND LUMBER set its goal to become the i Number 1 wholesale supplier of consistent quality West Coast forest products.
15 years ago a retail lumberman placed his firsf order with INLAND LUMBER and gave us the opportunity to prove our worth. Nearly 1,000 other retail lumbermen from' California, Arizona and Nevada have followed his lead.
Today, as INLAND LUMBER celebrates its l5th birthday, we salute the valued reta i I lu m bermen who have helped us to serve, to grow, and to prosper. INLA.ND'S business princi- ple remains the same-Wholesale Only, The Dealer's SupplierNever His Competitor.
We sincerely appreciate your stamp of approval of this principle as you continue to specify INLAND. 5tocks
nal height), ll.as arrivctl at throtrgh joirrt action by the Materials llandline colnlnittee. the National Llrmber X"lanufactrrrcrs'\ssociation irn<l t1're National-American \Vholesale Lumber Association.
'fliis Joint Con.rmittee is continuing to explcire. test antl der-elop cc.rst information in respect to the shipr-r-rent ancl delivery of tirese nerv statrclard units.
X,lr. Hankirrs also reporte<l .l oint Committee u'ork going forwarcl l'r'ith experimental flatcar 1oa<1ings, rvhich, rvheu approved by the American Association oi ltailroacls, may sa\re as mucir:rs 75/c ol preselrt unloading costs :rs compared to the costs involr'ecl in the mechanical ttrrloacling of boxcars.
Ilorl'ever. substantial l)rogress 1-rzrs also beerr nrarle it't prrtting in service nrcire boxcars, particularlr. plug-cloor cars rvhich will result in reclrrcecl 1111l()a(ling costs, as conrp:Lrecl to unloading costs l'ith conr-entional sirrgle-cloor cars.
Concluding his report. ]lr. l{ankins said that the NIiLDA stalT is prelraring revisit,rrs to tl.re Dealer Operating (iui<le chapters relating to nratcrizrls halrclling'. :rnrl lrrlclitional data of a factrral llat11re n.hich can be rele:rscrl to all Ntii-DA metnbers is being preparerl.
'I'his data rvill orrtline tl.re latest rlcr-elopr.nerrts irr nratc rials-lr:rnrllit'rg costs, starrdarclization, arrd other problcnrs rel:ttirrg to the more cfficierlt alrcl less costl-\'lnearls of hatrdlirrg conrmoclities th:rt 1r:rss through retail larrls.
horv a dealer can ilstill job resporrsibilities in his eurltloyes ancl bring strong organizatiotr itrto tl.re yarcl. 'fhe Board l'as cnthnsiastic :rbor.rt the progrzrnr ancl comnretr<lc11 it for u'icle distribrltion.
Tlie 7th annrral Nlil-l)A 13r.ri1cling l\ilaterials Exposition, helrl in San Francisco, No'n'ember 13-16, prorlucecl the grcatest concentratiou of dislrlays ever shon'tr to tlie retail lrrr-rtber au<l builcling n.raterials inclrtstrr-. 'I'l-o lttttrrlreil ancl sixtr'-tirree firrr-rs Ii11ecl tlte Civic Auclitc,rriurri iLrrd llrooks Hal1 rvith rlisplays of their protlttcts atrcl serr-ices.
'f hom:rs .f . Fox. general chairn.ratr of the lixposition, said the dispiavs 1\'erc "tert 1'cars ahead of arrv previorrs shorr'." It u'as estir-natecl tltat nratrufacttlrers had put nearlv tl'o anrl one-half rnilliort <lollars into tlicir <lisplal--<, not co1111ti11g- the lrutrclrerls of tlrottsancls of rlollars irl actual c(lt1l1)l1re11t. -It
u.as rc'Portc<l that 7,6?(t <lealerships u'ere rerPresetrtecl by top lnanagenrent persotttttl at the Expositiorr. ,\tttrttal s:rles for thc rctail orttlets relrrcsetrtecl total ttlorc tharl 3 billiou <krllars.
l-lrc lloarcl
revieu'ecl a l)r(){franr errtitlerl "Tearrrn'ork for Profrt," rlcvclopecl by lt. S. (iypsum Compatrr-, an<1 alreaclr- srtccessfrrlll'presenterl to sorne of tlrc larger lirrt: r'ards.
The heart of this prosrarn is a 29-mirrute lllnr u-hich l'as shou'rt to thc l),oarci br-.\ndreu-.J. \\-att. r'ice-Prcsirlent, 1)ro- nrotiorr arrrl arlvertising. The 1r1nr, clesig'ne<l for shou,ing to <lealer gr()lll)s (l>rrt not r':r.rri cnrlilol-es), graphicallr,. shou's
Conrnreutitrg ott tlte s1-rotv itt gi'ttcr:i1 {o1lou'irtg its closing on \\'eclrres<lar'. \or-enrber l(r, l'rcsirlerrt I)eYillc sai<l it \\':rs one of thc lrrrcst 1re had ever n itrtessecl.
".\lthorreh tot:tl attenrlallce \\':rs oll sligirtlv Ironr the rcr'or<1s set in Clevelarrrl last l-c:tr." lrc statecl. "tltis corrltl bc cxlrcctecl becrLttst'of the greilt (listatlces Eastcrtl lt.tl<1 IIirlu'cstern clealers lra<l to travel, ztntl thev ltcre trot able to brirrg AS lniln\- r':Lrtl ctrlrlo\-es to thc \\:cst Coast.'[-lrerc
was, however, an exceptionally large number of yard owners and other top management personnel in attendance."
The display area was officially opened by San Francisco's acting mayor, Harold S. Dobbs, NRLDA President Paul V. DeVille, and "Mrs. America of 1961" (Rosemary Murphy from Kentland, Indiana).
To open the show, the Nation's Number. One Housewife sawed through a two-by-six, assisted by her distinguished escorts.
Perhaps the happiest dealer who attended the show was Orville Torgeson, president of the Brookdale Lumber Company, Tacoma, Washington. He won the grand prize ol the Exposition-a complete warehouse which had been constructed in the street in front of the Civic Auditorium.
The steel framework for the warehouse was donated by the Cuckler Steel Span Company. Covering material was provided by the Elk Lumber Company and the Kaiser Aluminum and Chemical Sales Company.
Mr. Torgeson, who had never before attended a National Building Materials Exposition, said that even before winning the warehouse he was "tremendously impressed" with the quality of the exhibits and the completeness of the educational programs.
In addition to the displays, dealers were offered nine specially prepared management clinics to help them plan mgre efficient operations in their own yards. They also had the opportunity to see four different materials-handling demonstrations, in which the most modern mechanical handling equipment was used under simulated and actual conditions.
Other features of the show, which were designed to provide dealers with the latest information about trends in the industry, included a llome Improvement Center, an Outdoor Living Sales Center, a Yard Planning Center, a Wood Products Promotion Clinic, and a series of Profit Seminars sponsored by the staffs of major trade magazines.
NRLDA ofrcials (Ieft to right): G. R. Mlchaels, Phoenix, Arizona; H. W. Blackstock, Seattle, Washington; R. A. Scheub, Whiting, Indiana; P. V. DeVille, Canton, Ohio; W. L. Johnson, Boise, Idaho; H. R. Northup, Washington, D.C., and II. V. Balcom, Bossier City, Louisiana, review the new National Lumber Manufacturers Association book, "Blueprint for Better Schools," and one of the three scale-model idea schools developed for NLMA by the architectural firm of Cooper and Auerbach, Washington, D.C.
The display was put on by NL1VIA at the ?th Annual NRLDA Building Materials Exposition in San Francisco. A,newly released full-color movie, "Blueprint for Better Schools," was also shown to the group and to other retail lumber dealers at the NRLDA meeting. Copies of the book are available and film showings can be arranged by writing to NLMA, 1319 18th Stroet, N.W., Washington 6, D.C.
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"Not more than 10 percent" of the nation's retail lumber dealers are cashing: in on the profit-building opportunities offered by the instatrment selling of home remodeling and modernization jobs.
That is the estimate of Charles R. O'Donnell, sales vice-president of Universal C.I.T. Credit Corporation, the nation's largest independent sales finance organization and a leader in.the financing of automobiles, tractors, property improvements and other consumer items.
"The average retall lumber dealer ls not getttng hts rightful share of the $20-blllion-&-year home Lnprovement market," O,Don- nell states. "Actually, he lsn't even tr5rlng to get his share. And the reason, ln most ca,ses, ls that he hasn't taken the trouble to flnd out how lnsta,lmont-financed sales of property improvements can boost his profits."
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Secretary of Commerce Frederlck II. Mueller, November 15, transmitteil to the hoeldent the final 1960 Census populatlon count for the Unlteil States as of Aprll 1, 1960. It wos 179,323,175. Thls was an lncrease of 28 mllllon over the 1950 count of 15f,325,798.
The Secretary also transmttteil to the President a,nd. made publle a table showing the new congresslonal apportlonment a,mong the 50 States, based on th6 ffnal 1960 count.
The final populatlon ffgrrres and the apportlonment calcula- tlon made by the Bureau of the Census wero delivered to Secretary Mueller by Census Dlrector Robert \il. Burgess, accompa"nied by Deputy Dlrector A. Ross Eckler, Asslstant Dlrector Conrad Taeubor and others of the Consus Bureau.
Socreta,ry Mueller called attention to the fact that nlne states ga,in additlonal seats in the House of Representatives, whilo 16 States lose. Californla leads with a gain of 8 seots, whlle Florida, gatns 4. Other states each gaining one seat are Arizona, Ilawail, Maryland, Michigan, New ilersey, Ohio and Texas. Among the states losing representa,tion are Pennsylvania, 3 seats; New York, Massachusetts a,nd Arkansas, 2 each; and Naba.ma, Illinois, Iowa,, Ka,nsas, Kentucky, Maine, Mlnnesota, Misslsslppl, Mlssourt Nebraska, North Carollna and llVest Viriglna, one seat each.
The two Stetes wlth the greatest numerical population increase wero California wlth 5,130,981, and Flortila wlth 2,180,255. Other statee w{th an lncrease of more than onemilllon each were Illlnols, Mlchlgan, New ilersey, New York, Ohlo and Texas. Three states-[vfts1sss, Mlsslsslppl anil Woot Vtrginta-lost populatlon, as dtrl the Dlstrlct of Columbia.
home improvement market, he emphasizes.
"The lumber dealer's. greatest asset is his established reputation," O'Donnell says. "IIe ha,s been ln buslness for a long tlme, a,nd people ln hls area, know and respect hlm. This gives him a sharp competitive edge over the roaming 'fly-by-nights' who, unfortunately, have been attracted to the home improvement fleld."
'Complete Pa,ckage'
But even with these built-in advantages, O'Donnell cautions, the average lumber dealer will find it difrcult to run a profitable Home-Improvement business unless he sells each modernization job "as a complete package that includes instalment flnancing along with everything else."
"Lumber dealers who have succeeded in this field maintain 'onestop' home modernization centers where all details of a homeimprovement job can be arranged on the spot," he explains. "This means drawing up the plans, estimating the total cost of the improvement, arranging for materials and labor and providing tJre customer with a sound-and convenient-financing' plan."
A good finance plan "can work wonders when it's time to get the customer to sigrr on the dotted line," he comments. "Instead of scaring your prospect away with a price that may well run into thousands of dollars, you quote the cost in monthly terms that he can pay comfortably out of income.
"With the price banier out of the way, you won't have to skimp on materials and workmanship to meet a competitor's price, and often you can sell the customer a bigger, more expensive and more s'atisfactory job than he had originally contemplated if you show him that it will cost only a few pennies more a month.
"Do this, and your customer will be happy with his improve-
ment and his financing. He'll come back to you if he's in the market again and he'll recommend you to his friends."
By having a finance plan immediately available, "You don't run the rist< of your customer changing his mind while he wanders off to the banh or to his rich uncle to ask for an improvement loan," O'Donnell states.
He points out that C.I.T' has developed a "Property-Improvement Flan" for lumber dealers under which the dealer can offer his customers terms up to flve years with no downpayment. Red tape is cut to a minimum; customers' applications for credit can be approved "in a matter of hours-often by telephone," he explains.
"As soon as a job is completed, you receive a check from Universal C.I.T. for the full price of the improvement," he points out. "Instead of having your money tied up in accounts receivable, you get immediate cash; you can pay off your sub-contractors and suppliers and pocket the proflt. You have no collection wonies, because your customers make their monthly payments to us.
"If a customer gets into a difficult situation and can't make his
payments on time, we can usually work out a plan that will tide him over until he's back on his feet again; if he can't or won't pay at all, we take the loss. And if he dies before the instalments are completed, an insurance clause takes care of the rest of the payments-provided that the customer was under 65 when he sigrred the contract."
O'Donnell says, the C.I.T. Property-Improvement Plan contains "many of the sales-building features of the company's automobile financing plan which has enabled more than 17 million Americans to buy cars 'on time.'
"When you seII instalment financing," he says, "you're using the same time-proven sales techniques that have placed the automobile industry on a mass production basis."
George C. Crosby of Minneapolis, Minnesota, a member of the board of directors of Weyerhaeuser Company, has been elected a member of the Board's Executive committee, announces F. K. Weyerhaeuser, chairman of the board.
The western fir pl;rwood industry set its l3th consecutive annual sales record in 1960, according to the Douglas Fir plywood Association. Figures available at year's end indicate total production of approximately 8 billion sq. ft. (%-in. basis), for an iircrease of 3/o ovet 7959.
DF'PA, which represents 132 of the 1b9 mills currenily in pro- duction, points out this is a modest increase in comparison witfr 1959, when production climbed lgVo.But it was made in a year of semi-depression for tlre industry and in the face of a drop estimated at 2O/s in housing starts.
"This means that we have been able to increase our share of the housing market far more than the statistics show," declared W. E. Difiord, DE PA executive vice-president.
Qrroting the generally optimistic predictions for 1961, Difrord said he felt industry conditions would improve in the coming year,
h**H* ls ls
but that he didn't look for any radical change for about five years.
Although the industry has grown every year, this growth has been anything but steady. Annual production has gone up aJr average ot L2.9/s in the last decade, a pace that makes the industry the nation's fastest-growing outside the defense fleld. But that growth has varied tuom Llo in 1949 to 26/o in 1950.
. Studs, Boqrds
o Dimension Lumber
o Plonks, Timbers
o Rqilrood Ties
o Industriol Cuttings
Over the last decade, 1959 was the third best in terms of growth. The pattern of a sharp drop after a year of tremendous growth is not new, however. Growth fell from 26% in 1950 to 7L/a in 1..95t, and from 23/o in 1955 to only 3/o in 1956.
There are a number of reasons for changes in the growth pattern of the plywood industry, Difford pointed out. The two most important, he said, are fluctuations in building starts and changes in production capacity.
Building starts rose 22% in 1959 over the preceding 12 months, but were expected to show a 1960 drop to about the same level as 1958 after all figures were in, according to most housing surveys. The housing market absorbs about 45Va or more of the fir plywood produced, so this drop in starts had a profound efrect on market conditions.
"One of the things that saved us from even worse conditions was the success we have had in winning a g:rowing share of this market," Difford said. "In 1950, a survey showed that 500 sq. ft. of plywood was used in the average new house. In 1959 a survey of 26,000 new houses showed that our share has g:one up to 2647 sq. ft. per house."
Predictions of a good housing yeai in 1959, coupled with the economic reality that dollar recovery from timber is greater in plywood manufacture than lumber production, helped encourage 13 new mills to enter the market, Difford said. At year's end, industry capacity is llVo gteater than it was at the end of 1959, and seven mills are completely shut down.
Housing: is expected to recover slightly in 1961, building up to another boom about 1965, when the housing experts predict family formations will reach a new peak.
EUREKA, CAtlF. r (Generol Office) 630 J. Sr.
Hlllside 3-7OOl, TWX EK 84
Southern Colifornio ofiicq FRonfier 5-6444 (P.O. Box 1356Torronce, Colif.)
More Potential in Houslng
"That doesn't mean our industry will have to mark time for five years," Difford said. "There is a logical potential of about 9000 sq. ft. of plywood per new house start. We'll be working toward that goal and also will be expanding our work in developing new markets and penetrating deeper into existing ones.',
The Second-Home market, pioneered by DFPA and beginning to (Continued, on Page 23)
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A HAPPY, Peaceful and Prosperous New Year to all our friends in thelumber and building industry.
***
I've no cure to compound when the world goes awry, But I've frequently found that the happiegt guy Is the meek little geek who complacently goes With his tongue in his cheek, and his thumb to his nose.
Many years ago there was printed in this same column, on this same date, a suggested New Year's Resolution, and this seems an excellent time and place for reprinting it. So here it is:
"I hereby resolve: That during the coming year I will endeavor to learn to utilize the limitless possibilities of that most wonderful of all times-TODAY.
"That I will cling less strenuously than in the past to those two fearful eternities-one gone never to return, the other a day that will never arrive-Yesterday and Tomorrow.
"That I will know during this year that sufficient unto each day is the Good-not the evil-thereof.
"That I will make it my life's business to crowd just as much optimism, just as much happiness, just as much sunshine, just as much good will, just as much well-done work, just as much of the Golden Rule, just as much of that spirit that was in the Man of Galilee-into each today as my best efforts will permit.
"And I resolve to think, and do, and work, and journey just one day at a time; to smile, live, laugh, and love _TODAY.''
And a pair of "rrora p.l.grlnnr-0, famous writers might do well to follow-up the above philosophy. First, this one by Eddie Guest:
"If your motto says 'smile' and you carry a frown, 'Do it now,' and you linger and wait; If your motto says 'help' and you trample men down, If your motto says 'love,' and you hate; You won't get away with the mottoes you stall, For the truth will come up with a bounce; It isn't the motto you hang on the wall, It's the motto you live that counts."
And the next, by that great author Mr. Anonymous, says: "It's the human touch in the world that counts. The touch of your hand and mine, That means far more to the fainting heart, Than shelter, or bread, or wine; For shelter is gone when the night is o'er, And bread lasts only a day, But the touch of the hand and the sound of the voice. Live on in the soul, alway."
And, in conclusion, r"a L" "Jy ori *u- Year's Day : Look forward, Not back. Look upward, not down. Have faith in your country, And lend a hand.
New York, Nov. 28-Sharp gains in contracts for commercial buildings and highways boosted total construction contracts in October to a new all-time record for the month, F. W. Dodge Corporation reported today. The October awards totaled $3,319,145,000, up 6/s ovet the same month last year. After adjustment for normal seasonal factors, the Dodge Index of construction contracts surged upward to the highest level since April 1959.
Commenting on the figures, Dr. George Cline Smith, Dodge vicepresident and chief economist, pointed out that the contracts awarded in October indicate high levels of construction activity for many months to come. This activity will help to insure that the current business dip will be quite mild and of short duration since construction is the nation's largest fabricating industry.
Contracts for residential buildings in October were down 8/6
from October 1959. Although still below a year ago, residential building contracts in recent months have edged closer to last year's levels. The October drop of 8/a compares with a L4o/a decline for the flrst ten months as a whole.
The number of dwelling units represented by the October residential contracts totaled 97,121, down 10% from a year ago. Contracts for apartment units rose 26/6, while single family homes remained below last year.
itrohn Osgood, Los Angeles importer, his wife and three children went "back home to fndiana" for tl:e holidays with Mrs. Osgood's parents and relatives.
Iloraco \lVolfe, Marquart-Wolfe Lumber Co., Hollywood, completed his pre-Christmas north pacific mill trip during the middle of December completing arrangements for 1961 shipments.
BtlI Smtth, Smith-Robbins executive, Los Ang'eles, and his wife Barbara spent part of the holidays in Dayton, Ohio, where they attended a wedding and visited friends.
Joe Ta,rdy, Arizona Hardwoods sales executive, made a trip from Phoenix to Los Angeles just to attend the Los Angeles Hoo-Hoo Club 2 Christmas party for the LeRoy Boys' Home youngsters.
Blll & Emma Ha,mllton, he is the former manager of the southland territory for Holmes-Eureka, returned just before the holidays from an extended trip round the world visiting the Orient, Australia, India and Europe.
Ifgrry Finney and "Brad" Bradford opened offices for Donover Co., Inc., in Sacramento last month. Finney was formerly associated with Parr Thomas Lumber Company in Sacramento, and Bradford with The Black Diamond Company.
Del Pugh, former salesmanager of Sierra Mountain Mills, North San Juan, California, joined the sales stafr of The Black Diamond Company in Sacramento last month where he'll direct southera California and Eastern sales, Concord dealer .Iolm Pea.rson, Pearson Lumber Co., "wintered" the month of December in New York's nice warm snowbanks.
If Mac and Pauline MacBeath are still on
schedule, the popular northern California hardwood couple should just about be visiting Bogota, capital city of Colombia, South America. They left their Berkeley home December 20 for Miami, where they caught a Carribbean cruise ship bound for Rio de Janeiro. After making like Brazilians for a few weeks, they planned to wind up the 6-week trip at Bogota and environs. Congrats to Lloytl and Elaine Lanson (again!) for a healthy bouncing boy baby
born to the Redding couple during early December, which helps even up the score at home, three boys vs. five young: ladies. Lloyd earns their keep as star salesmanbuyer for the Main Lumber Company in Redding.
To Dlsplay at NAIIB Show
"F iloplate" and "Rololite," two recent developments in the fiberglass reinforced plas- tic panel industry, will be displayed by F ilon Plastics Corporation of Hawthorne, Calif., at the National Assn. of Home Builders Show, Jan. 29-F eb. 2, in Chicago's new $34 million exposition center, McCormick Place, at Booth 1173. Company personnel will be present at the NAHB Show to discuss the complete line with visitors.
WASHINGToN. D. C.-America's national Christmas tree for 1960 is hbisted into place at the President's Park in front of the White House. A so-year old, 75-foot Doug- las Fir from the oregon timber reserves of the GeorgiaPacific Corporation, the tree was trimmed to its present size from an original go-foot height and shipped 3,000 miles across country to the nation's capital, where it prc vides the centerpiece for the annual Christmas "Pageant of Peace."
More than 8,000 lights and ornaments decorated America's Christmas tree, the largest ever to grace the annual event. lt was lighted by President Eisenhower on December 23rd at a nationally televised ceremony opening the week-long Pageant.
The tree was a Christmas gift to the country from the state of oregon, the nation's "timber capital," where more than 2Oo/. of American saw timber is grown and where the Georgia-Pacitic Corporation has more than half of its one-million acres of timberland.
The Christmas tree is a symbol of the progressive, conscientious management given America's privately owned timber resources by companies which operate on a "per- petual-yield" basis and follow long-range, scientific harvesting and regrowing schedules which assure a constant stand of timber of all age groups. When the nation's Christmas tree was cut down, foresters of Georgia-Pacific lvere ready to replace it with seedlings. These are pre- pared in seed beds, dropped by helicopter in the oregon forests, and establlshed firmly by supplementary hand planting.
New York-Plywood distributors meeting' here Dec. g were advised to place more emphasis on the replacement, remodeling: and repair areas of the building business, and less on new housing.
"This is a market which will exceed g20 billion in 1961,,; said Monroe W. Pollack, United States plywood sales vice-president, "or more than the combined total for all types of new hou,sing."
The sales executive, in addressing the eastern Fall meeting of the National Plywood Distributors Association, pointed out ihat the modernization market represents ,.area in which ingenuity and salesmanship can pay big dividends.,'
"The facts are that despite an almost 20/o drop in housing starts in 1960 ag'ainst 1959," he said, ,,plywood consumption is actually up several percentage points."
Referring to the industry's overproduction last Summer, result_ i1S from the rapid growth of plSrwood consumption in recent years, Mr. Pollack indicated that adjustment to bring supply in line with demand was being achieved. Earlier last year, ttre miff price for sanded pl5rwood, f(,, equivalent, had been driven to a record low. He pointed out that distributors were not without responsibility in establishing a stable mill price throughout the industry.
"The distributor," he said, ,,must return to those fundamentals of selling where he is willing to pay a fair price for a good prod- uct. Quality and service must be properly equated, and loyaiy to a producer who has conscientiously tried to serve his cultomers must be an important consideration.
"We must get back to marketlng fundamentals," he urged, "broadenlng our field of effort and maklng a determlned efforf to be compensated for the servlce whlch we render."
Price, he said, has come to be almost the only consideration in the marketing of fir plywood, but he added that this is the ..short_ est and surest route to financia-l suicide.,'
(Continueil lrom page 1g) boom now, will get more attention during 1g61, Difiord said. Shorter work weeks, increased leisure and higher incomes are putting more and more families in the market for leisure dwellings, he said. Nathaniel Rog.g, economist for the National Associati;n of Home Builders, said the second-home market is going to be an important part of the gtowth of housing.
Betlrernent Market Blg
Retirement housing, almost igrrored by private industry until a DFPA program got under way late in 1960, is expected to ac_ count for about 250,000 additional units per year. Difford said the plywood association will be promoting this market heavily.
Engineered trr plywood building components are winning wide acceptance as a result of work done by pl5rwood Fabricatoi Serv_ ice, Inc., a two-year-old aftliate of DF.pA, and Difford said he ex_
pects this market to absorb significant amounts of plywood.
New emphasis is being put on the industrial market, particular$ by DF PA's field-promotion department, and preliminary estimates indicate there is a potential market for one billion sq. ft. of plywood per year in pallets alone.
Difford said current promotions, involving the farm market, building construction, boats and the other normal outlets for plywood, would continue. He said the budget for 1961 would compare with 1960's $5.5 million.
A model home desigrred as the first step toward opening a new annual market for 250,000 housing units will be on display January 9-12 in Washington, D.C., for the White House Conference on Agrng. The house is being designed and built by the Douglas Fir Plywood Association and two co-sponsoring organizations, the 500,000-member National Retired Teachers Association and American Association of Retired Persons.
The compact, well-desigrted house was carefully planned to appeal to Americans over 60. The U.S. Bureau of the Census estimates this age bracket includes 21 million persons and about 18.4 million make up the potential market for this type of house.
The model home is an outgrowth of a recent conference of retirement housing experts sponsored by DFPA to pinpoint a market it has been exploring for two years, according to W. E. Difford, executive vice-president of the plylvood association. This conference laid down the requirements followed by DF PA staff architect Robert B. Waring, chief designer of the house.
The specific house built for the White House conference is only one of a number of architectural variations possible with the basic plan, which also is capable of being combined in duplexes and fourplexes, or used in tract or row-housing developments. The plan was eng'ineered to be built conventionally or with a number of panelization or component techniques.
Difford, who made a joint arnouncement with William C. Fitch,
IMMEDIATE
Welfare Secretary
Arthur S. Flemming (center)
Donald A. Jaenicke (left), Special Proiects Director ot the DFPA and William C. Fitch, executive director of the National Retired Teachers Assn, and the American Assn. of Retired Persons,are co-sponsors of non-profit organizations executive secretary of the two associations of retired persons, said the house is only one element of a comprehensive program now in the planning stag:es.
"We have studieil thls market in the same way we surveyed the market for leisure homes," Dllforil said. 'A lot of people who havo assumed that retired persona are too poor or too set in thelr ways to conslder new houslng are golng to be shocked at the facts we have dlscovered."
Difford said a complete information package will be put together in early 1961 that will satisfy the demands of potential buyers' builders and land developers with an interest in the retirement market. Information will come from DF PA's two-year study, from its own conference, from results of the housing section of the White House meeting, and from the 500,000 members of Fitch's organizations, who are being surveyed on their needs and desires for housing. In addition, a detailed questionnaire will be given to the 4,000 delegates to the White House conference, asking specific questions about this house and about retirement housing in general.
Part of this information already is developed, Difrord said, and will be available at the model house and from DF'PA headquarters in Tacoma, Wash.
The model house is a low-cost, compact, minimum-maintenance desigrl with features based on detailed studies of this market. No effort was made to design a "home for the handicapped," but the special features would increase the comfort and livability for any family. It could be inexpensively converted for use by handicapped persons, however. In general, the most modern principles of good home design were followed. Some examples:
1. All doors and openings are at least 3 feet wide. This size contributes to a sense of spaciousness and also allows more ease of movement, easier moving of furniture or appliances and, if required, simplifies pansage of a wheel chair.
2. An eave overhang 3 ft., 6 in. wide protects the walk in front of the house and a 3-foot wide overhang shelters the remainder of the house perimeter.
3. There are no changes of level anywhere in the house. The entry walk level continues into the house and is maintained at the rear doors and carport.
4. Electrical outlets are 18 inches above the floor level, to eliminate tangling and inconvenience when cleaning, and to make stooping unnecessary.
5. Light switches and doorknobs are 36 inches from the floor, the height proven to be mo'st convenient. It's hardly necessary to lift more than a finger to turn lights on.
6. Master light switches for all rooms are located near the door to the carport, at the entry, and in the master bedroom. This makes it possible to light the way ahead in the dark and later to
Olympic 5-3629
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turn all lights out without leaving the house or entering a bedroom in darkness.
7. Lighting is carefully planned to provide uniforrn illumination in every corner of the house, eliminating the irritation of dark corners and making the house safer than would be the case with dim and bright areas.
8. Pull-down lighting fixtures in the kitchen make bulb replace- ment simple.
9. Dressing and undressing in the bathroom is made more convenient and safer with a seat near the tub.
10. Getting in and out of the tub is made easier and safer by one of a number of carefully located grab-bars.
11. The housewife can sit during every kitchen operation from preparing and cooking a meal to washing dishes. Low counters, stove top and sink are efficiently arranged.with knee space below them for sit-down comfort.
12. AU kitchen cabinets can be reached from a sitting position except for storage units above the oven and refrigerator and stor_ age is planned to take fullest advantage of all space. There are no floor-level cabinets with inaccessible depths.
13. tr'loors are all non-skid and low-maintenance.
14. Perimeter heat provides wann floors in every room.
15. Storage and closest space is lavish, with special provisions made for display of prized possessions often collected over a lifetime by couples of retirement age. One whole wall can be given over to shelving.
16. Outdoors, all water faucets are at least 24 inches above the ground, making them easy to use, protecting growth around them from a dragging hose and lessening the danger of damage from low, early frosts.
Difford said information will be made available as soon as it is developed and mailed to a list of those interested. He announced that builders, developers or lumber dealers who were interested in receiving this information could write to Douglas F.ir plywood Association, Taeoma 2, Wash,
"Flammable" means "capable of being easily ignited." During the summer months, the forests of the Redwood Region are extremely flamrnable. Be careful with campfires, and other flames and help "Keep the Redwood Region Green."
Hoo-Hoo-
of Los Angeles Club 2 November 4th at Palos Verdes Golf CIub but only six had their eyes opened and could find their way to this exclusive rendezvous in the rolling hills close to the blue pacific, however; it was fun nite and PhiI Kelty's "Bang-Tail Pari-Mutuel" races were highly successful and the "Cats" meowed until the early morning hours before trying to flnd their way home.
The concatenation was late in getting underway but was held simultaneously with cocktails and everybody, including the kittens, had a ball. Inducted into the international order of lumbermen promptly at 7:09 were Jerry Swanagon, T. M. Coob Co., Los Angeles; W. E. "Bill" Upton, president of Independent Building Materials Co., Compton; Joe Sinnot, superintendent, Barr Lumber Co., Santa Ana; Don Swartzendruber, purchasing agent, Rossman Mill & Lumber Co., Long Beach; Gene Burnett, Cal-Pacific Red-
wood Co., Long Beach and "Kenny" Coleman, field representative, The California Door Company of Los Angeles.
At the close of the initiation ceremony Suprenle Nine officer, Harvey Koll, and club president, John Osgood, both urged the new members to take an active part in club functions-and above allto attend the meetings. They were all congratulated by their friends and company associates and welcomed into the lumber fraternity.
The degree team of Ben Gardiner, Rex Wells and Rex Oxford prepared the kittens for the nine which included Bud Nelson, Wally Lingo, Noble Lay, Snark John Osgood, John Lipani, Don Bufkin, Glen Emmerton, M. F. Pedigo and Ed Difani. Harvey l{oll, of the International Concatenated Order, was visiting officer. Following the initiation a beef and lobster dinner was served to an overflogr crowd of approximately 100 members, their friends and the six novitiates were introduced to full membership.
Chuck Lember presented a dozen splendid door prizes to the lucky winners during: dinner and then golf chairman, Don Gow, handled the awarding of trophies. Of the 58 golfers who played the rugged course during the day's sports event Don Vogt, with a low gross 76, was the winner of the Wall Dry Kiln perpetual award and Gene Burnett, with a low net 64, took the Max Hardwood Company trophy home. Jerry Hyink was the winner in the flrst flight and Ken l{enoffel placed second. In the second flight Gene Burnett walked off with first prize and BilI llanen came in second. Sandy Porter received the third flight award and popular Joe Hall won the retailer's souvenir.
President John Osgood made a few commendable remarks about the success of National F orest Products Week and the cooperation
(Continued, on Page 35)
A new commercidl standard for Douglas flr plywood, expanded in some areas to take advantage of recent scientific advances and revised in others to clarify meanings, has been put into efrect. Industry spokesman said the new standard, completely reworked for the first time since 1955, applies to all fir plywood produced since November 14.
The Commodity Standards Division of the U.S. Department of Commerce promulgated the standard after its acceptance by all segments of the industry. The standard is designated CS 45-60. Special reprints carrying facsimiles of DFPA grade-trademarks are available free from the Dougl&s Flr Plywootl Assoclatlon' Tac,oma 2, Washington.
Some of the chang:es may have important effects on timber utilization in the Norttrwest, where virtually all softwood plywood is made. Others will make it possible for the industry to take better advantage of the opportunities in specific markets, where products have been added to the standard.
Western Larch, commonly called Tamarack, is accepted by CS 45-60 as equal in value to Coastal type Douglas fir. This timber is common in western Montana and areas of Idaho and Washington. It now will be possible to get much greater utilization of these timber stands.
Douglas fir, the bread-and-butter species of the plywood industry, has been given more specific handling in this edition of the Commercial Standard because of the emerging importance of other softwoods to the industry. This tree has strength characteristics that vary with the conditions under which it grows, so only Douglas fir falling under the "Coast type" clabsification may be used in plywood conforming.to this new Standard.
Scarffng Is Covered
Douglas fir grown elsewhere is grouped with certain other "Western softwood species" used in plywood, but covered in a separate Commercial Standard.
Among the manufacturing specifications and testing procedures added to the Commercial Standard in this revision is one for scarfing panels and veneers, a process important to the production of extra-long panels, coming into more common use. New overlays, developed by research, also are permitted. l'ormerly, only a specific overlay was permitted on panels manufactured to specifications of CS 45-55, which this standard supersedes.
Underla5rment Listed
"Underlayment" grade panels, previously covered within another grade, are clearly listed for the flrst time. This interior type panel must be made with a better grade of veneer next to the face than is ordinarily required for others of its glueline type. This is to comba,t the problems caused by the new, thin heels on women's shoes. Those heels, with their poor weight distributlon, can puncture resilient tile and the top ply of underlayment tf tho second veneer contalns large knotholes or other voids.
Grades Aalded
Marine Exterior, formerly a specialty of DF PA mills and included only in its specifications, has been added to the Standard, along with decorative panels and C-D with exterior glue, Sradetrademarked as PlyScord by DFPA,
Otherwise, the main changes in the Standard involve clarification of wording:. Veneer grades, for instance, were not sig'niflcantly changed, but the paragraphs covering this important subject were completely rewritten for clarity.
DFPA Dominates IndustrY
Commercial Standards are not set up by the government, but are written by interested groups, with the Commodity Standards Division acting as the clearing house and moderator for these gToups. After these groups have agreed on its terms, the Standard is distributed by the Department of Commerce, but enforced by the industry. In the plywood industry this enforcement is entrusted by 85Va of the manufacturers to their trade association, DFPA.
It was through DF PA, in 1933, that the industry took its first steps toward a Commercial Standard for PlJrwood. After acceptance by the distributors and users, it was promulg:ated as CS 45-33. The "33" stands for the year of promulg'ation.
DFPA does not draw up these Standards for submission to others or to the government, however. The association is involved only through its members who sit on the committees that decide on the Standard, and through the information its large technical staff is able to collect through research and in-mill operations.
Supervisors Are Rotated
The original testing method, refined today in the Commercial Standard, was worked out by DF PA specialists more than 20 years ago. It was set up to complement DFPA's unique inspection sys-
tem, which still is followed only by this pioneer in the fir plywood field.
Quality-Control supervisors are not stationed permanently in a single mill, on the theory that familiarity with a single operation or the personnel of a single mill could interfere with the impersonal nature of the testing operation.
DI'PA supervisors make frequent unscheduled calls on every shift of the mills to which they are assigned. In addition, Association headquarters in Tacoma makes irregular changes in assignments about once every six weeks, so that neither the mills nor the supervisors know from day to day who will be responsible for specific mills.
During his call, the supervisor carefully checks each manufacturing step and makes a report to the mill and to one of three DFPA quality-control laboratories. In addition, the supervisor selects test panels on a scientifically randomized basis at a number of locations in tlle mill, including the warehouse, to sample production carried out during his absence. These samples are tested in centrally located laboratories, not in a corner of a mill.
'By
JAMES J. UPSONPresldent, The Upson Compa,ny
Like many other manufacturers of building materials, The Upson Co. felt that 1960 was going to be a banner year. Business, as a matter of fact, has been good but far below expectations.
During the first half of 1960, the Upson plant operated at full capacity. Ilowever, since mid-summer, our manufacturing proglam has been cut back considerably as a result of the slowdown in lesidential construction. Dollar sales will be off somewhat from the high level of 1959. Earnings also will be affected but not nearly as much as those of some other manufacturers in our industry.
With the introduction this Fall of some new products to the mobile home, manufactured home and conventional home-building industry, Upson management feels confident in continued progress and improvement in business during 1961.
Along with many economists, we feel that the building industry should have a gradual rise starting in 1961 to new peaks by 1964 and 1965.
Business may start out slowly for the first quarter or first half of the new year, but we also are of the opinion that there will be a gradual increase in activity during the second half of the year which will bring us to a level above that of 1960.
Weed, California-Office headquarters space for International Paper Company's northern California lumber and plSrwood operations in Weed has been enlarged with the recent completion of a modern new six-room addition.
The smart all-wood structure houses Weed Branch foresters, the logging superintendent, a teletype unit, and will provide a
Dee Essley Jerry Essley
Distribution Yord: 7257 Eost Telegroph Rood, los Angeles 22
large drawing and mapping room for the company's engineers and foresters, a conference room, and a cofree area. Rich natural wood paneling of knotty Ponderosa pine, Western red cedar, birch, knotty Idaho white pine, and Douglas flr highlight the ofrce's striking interior.
The approximately 2300-square-foot ofrce addition also features acoustical-tiled ceilings, fluorescent lighting, asphalt tile floors, and the latest in fire protection sprinkler systems. The building contractor was Earl Cummins of Yreka.
Ted Deacy of Cal-Pacific Redwood Company, with mills and main offices in Arcata, took pleasure in announcing the association of Hugo Miller with the Cal-Pacific sales sta^ff last month. Miller, who Joined Cal-Pacific on December 1, will be working with Frank Billings in the company's San Francisco sales office, located in The City's picturesque Columbus Tower building at Kearny and Columbus.
Constructed by turn-of-the-century political boss Abe Ruef as headquarters for his activities, no expense was spared in its construction: marble for the hallways was brought clear from Italy, the outer walls were glazed, white tile over steel frame, and thick concrete between floors guaranteed soundproofing as well as structural strength. From his penthouse under the copper-sheathed dome, Abe Ruef could survey the rowdy Barbary Coast, heart of "his" City.
In the Sentinel basement was Caesar's Grill, one of San F'rancisco's noted restaurants, fashioned after Maxim's in Paris. With the advent of Prohibition, Caesar's was closed and the basement
prospered as a high-class speakeasy. Ruef's secret passages extending into other buildings under Columbus avenue and Kearny street must have been very useful at that time.
Through the following two decades, the Sentinel Building housed a never-ending flow of artists and writers. tr'or years, the exotic Chinese dancer, Jadine Wong, held court in her gold and greenlacquered showplace on the fifth floor; at one time, a number of rooms were occupied by "professional" ladies. Finally, on Novem-
ber 15, 195?, the building's g:radual decline was halted when HoIland-born Robert Moor purchased the "Sentinel" and completely renovated it into 42 choice business office units, renaming: it the Columbus Tower, in keeping with the neighborhood and character of the building.
The team of Billings and Miller is not a new one, both men having worked together several years ago for the Rounds Lumber sales organization, Deacy noted. The present team efrort will mean increased sales and service to Northern California and Eastern accounts out of the San Francisco office. Cal-Pacific a.lso maintains Southern California sales offices in Long Beach.
Miller, a native of F resno and a llniversity of California School of Forestry graduate, originally began his career with the McCloud River Lumber Company at McCloud, California. Some ten and a half years ago, he chose redwood for his special attention and went to work for Rounds Lumber Company at Rounds (Cloverdale) California. Three years later, Miller transferred to Rounds' San Francisco general sales ofEce as an outside salesman, a few years later becoming: manag:er of Rounds' western sales and, finally, assistant general salesmanag:er.
San Diego Hoo-Hoo Club 3 held a successful golf-trophy presentation dinner, December 9, at the Bahia Motor hotel overlooking Mission Bay, in an open meeting: for members and guests. Accepting his award as winner of the Hoo-Hoo Trophy was Bill Isenhouer of the La Jolla Lumber Co. Low-gross winner was John Collins. Guest winners were Ruben Sotelo (low net) and Walt Permette (low gross).
Other low scores were registered by f,'rank Salmon, Harry White, Joe Petrash, Al McAlpine, Dave Palash and Alex Thompson. The presentations were made by Wes Thomas in the "Shell Room." Ed Gavotto received his "also-ran" trophy.
Reservations were handled by Al McAlpine and Bill Evenson, The dinner menu was Hawaiian Steak at $4.50, served at ?:59 p.m. a^fter a hospitality hour. The speaker was Al Abrego, local golf pro, who gave a very interesting talk on golf pointers. The awards were from the tournament at the Bonita Golf Course, October 30, which was enjoyed by about 50 members and guests.
At the December 9 meeting, President William F. Evenson, American Mill & Manufacturing Co., introduced the 1960-61 officers and "Nine" of Club 3 rvho will serve with him as Snark. BiU Pumfrey of Tarter, Webster & Johnson, National City, is the vice-president, and Chuck Hampshire continues (of course) as secretary-treasurer.
The "Nine" are: Snark, Wlliam F. Evenson; Senior Hoo-Hoo, Wiltiam Pumfrey; Junior Hoo-Hoo: Wesley P. Thomas, Dixieline Lumber Co., San Diego; Scrivenoter: Peny T. Smlth, Lumber & Builders Supply Co., Solana Beach; Bojum: Edward L. Gavotto,
tr'rost Hardwood Lumber Co., San Diego; Jabberwock; Clyile M. Jennings, Western Lumber Co., National City; Custocatian: Al L. McAlpine, Sullivan Hardwood Lumber Co., San Diego; Arcanoper: \ililllqm T. Olmstead, Mission Valley Lumber Co., San Diego, and Gurdon: George O. "Bud" Ba,ker, Baker Hardwood Lumber Co., San Diego.
The next Club 3 function will be the annual Winter dinner-dance, January 21, at Casper's in El Cajon.
Feotured ot rhe NRLDA Exposition in Son Froncisco, Coliforniq
"Happy New Year," said the advertisement of E. J. Stanton & Son in this issue. and declared that in 1936 as ever since 1893, "You Can Get It at Stanton's!" Coming and Going were L. G. Burns of Bookstaver-Burns, to San Francisco; Carl Hornibrook of Ewauna Box Co., to the East; C. U. Martln of Madrigal & Co., from the Philippines, and H. J. Dtko of Intl. Hardwood Products Corp., to Mexico itrack Dlonne is slated to address East Bay Hoo-Hoo Club 39 at its January 6 meeting in the Athens Athletic Club of Oakland
A. L. "Gus" Iloover proudly proclaims that he beat his 1934 record exactly 100/s
in 1935 selling Wendling-Nathan fir and TPL redwood from his southern California offices at Wilshire and La Brea. ("Gus" is also the senior badminton champion of the district.) . Don M. Oder, Aberdeen Plywood rep in southern California, was married Dec. 11 to Miss Ann Dixon . Jfun Farley, assistant western salesmanager of The Pacific Lumber Co., succeeded Caspar Ilexberg as chairman of the Redwood Lunch Club Nearly 300 attended the annual Hi-Jinks of Legion Lumbermen's Post 403 in Los Angeles, Dec. 13. Arrangements were handled by Ed Biggs, Carl Schreiber, Andy Foster and Ifans Westberg.
The lead-off editorial feature in this issue is the "Business Ouilook for 1986." It con- tains excellent statements by F. Dean Prescott, Valley Lumber Co., Fresno; O. H. Barr, Barr Lumber Co., Santa Ana: L. M. Sfunpson, Pioneer-Flintkote, Los Angeles; P. \tr Chantland, Schafer Bros., Los Angeles; C. R. Moore, Moore Mill & Lumber Co., San F rancisco; I. E. Brtnk, Diamond Match Co., Chico; P. R. Kahn, F'orsyth Hardwood Co., San l'rancisco; itr. F. lVright, Brey-Wright Lumber Co., Porterville; A. iI. Bussell, Santa Fe Lumber Co., San F rancisco; iI. If. Shepard, F.riend & Terry Lumber Co., Saeramento; L. R. Byors, Citizens Mill & Lumber Co., Ventura; L. C. Hammond, Ifammond & Litile River Redwood Co., San Erancisco; Frank Burnaby, Sun Lumber Co., Beverly Hills, and L. J. Woodson, Wheeler Osgood Sales Corp., San F rancisco. The reports were all sur?risingly and unanimously very optimistic for the state and the.coast, the New Deal government in Washington notwithstanding!
The Philippine Mahogany Manufacturers Import Assn., Los Angeles, reports a banner year in 1935 and expects an even better one in 1936, announces \il. G. Scrtm, president, for the other officers: Roy Barto and G. P. Purchase R. L. Dlckman of Tacoma visited Tacoma Lumber Sales, which represents his firm in L. A. . M. A. Harrls of the Van Arsdale-Harris Lumber Co., San F rancisco, is in Palm Springs for the holidays . The Pioneer-F lintkote Co. of Los Angeles closed one of the best business years in its history with a Christmas turkey for each of the plant employes, and a dinner in the office dining room for 125 executives and office force, at which talks were made by Purchasing Agent Art Carlson, VicePresident Lou Simpson, Sales Manager Ilarry Graham, and Ja,ck I)ionne of The California Lumber Merchant. The big plant operated 24 hours a day in 1935 and never missed a working day, and completed a 2-year, $500,000 plant improvement pro8ram.
The San F rancisco Hardwood Dealers Club held its Christmas luncheon at the Clift, Dec. 20, reports Secretary John C. Harlng . E. A. Brown, CRA engineer, reports that redwood culverts have been speci- fied for the road through an old alkali flat from Cedarville to the Nevada line . E. J. Calloway, president and general manag:er of the Wheeler Osgood Sales Corp., Tacoma, stopped in L. A. enroute home from his eastern trip to visit Harry Hart and Larry V9oodson Frederlck S. Palmer, manager of the pine department of the Santa I'e Lumber Co., reports an improved situation in his "Western Pine Review of 1935" . . East Bay Hoo-Hoo distributed 450 kegs of groceries through the Salvation Army; Miland R. Grant of Western Door & Sash Co. was again chairman of the committee handling the big annual Christmas job. Esker Fitzwa,ter of the Red Cedar Shingle Bureau, Seattle, showed its talking film with a Holl5rwood cast, "Home of the Wooden Soldiers," starring Lila Lee and Charlie Murray, at the Dec. 9 meeting . A photo of two logs of East India rosewood is shown in this issue. They were imported by Western Hardwood Lumber Co. and weighed 8096 and 4400 lbs., respec-
tively. The specie retails by the piece at 60c a pound.
The annual convention of the Pacific Coast Hardwood Distributors Assn. will be held Jan. 30-F eb. 1 at Del Monte. C. H. White of White Bros. is president; B, E. Bryan of Strable is secretary-treasurer Seth L. Butler is now associated with M. L. Byrnes in San Francisco, representing Dant & Russell. He started with the Pacific Coast Lumber Surveyors' Assn., joined Union Lumber Company after the war, and then entered the retail end with Spring Valley Lumber Yard and Mission Lumber Yard . . . E. J. Stanton & Son celebrated with a big turkey dinner in the main Los Angeles offiees, Dec. 26, at which Boy Stanton was m.c., Ed Thomas recited Dickens' Christmas Carol assisted by members of the force,
o Quolity products from lhe world's best Mills
I Dependoble service from quototion to finol delivery I Over 50 yeors experi. ence in lhe exporlimport field
o Primg imporlers serving lhe wholesq[e lumber lrode exclusivelv
Henry Swafford made a short talk on the improved business situation, and Publisher Jack Dionne of "The Merchant" g:ave a humorous talk. Roy Stanton thanked his employes for their cooperation and predicted an even better 1936.
Haley Bros., Santa Monica wholesale sash and door dealers, reports a satisfactory increase over 1935 for the 13-year old firm
. George W. Gorrnan will represent Yosemite Sugar Pine Lumber Co. of Merced Falls in the coast counties. Harold i[. Ford, salesmanager of the same flrm, was a recent S. F. visitor Walter Verne Whitson, 56, died Dec. 11 at his home in Santa Ana, where he was president of the Whitson Lumber Co., with a branch yard at Tustin, founded in 1923. Survivors include his wife, Tieuseau Mulinix Whitson . . . J. \/V. Wil-
liams, secretafy of the California Redwood Assn., in his annual reports says that 1935 was the best year for redwood since 1930 George E. Martln, southern California representative of the Wood Conversion Division of the Weyerhaeuser Sales Co., erected a Nu-Wood display booth at the recent California retailers' annual convention in San Diego. tr'rom the many favorable comments, he believes the predecorated insulating board will be stocked and sold by many more dealers.
1961 DOOR CATAIOG
Simpson doors are illustrated and described in the new 1961 door catalog (SPDMP-024/4914) obtained by writing Simpson Tfunber Company, 2039 Washing- ton Bullding, Seattle 1, Washlngton.
ChicagG-Recommended product and application specifications for stnrctural insulating roof deck have been released by the Insulation Board Institute, announces Charles M. Gray, IBI manager. The new specifications, which have been approved by the 14 IBI member companies, contain chapters on product description, methods of testing, minimum physical requirements and applica- tion instructions.
The specifications have been submitted to the F ederal Housing Administration, and it was indicated that they will be distributed shortly to all regional F HA ofrces along: with a covering FHA Use of Materials bulletin for insulating roof deck.
Insulating roof deck, as stated in the new IBI specifications, is a structural insulation board product designed specifically for use in open-beam-ceiling roof construction. The component product economically provides (1) the struetural roof deck, (2) efficient insulation, and (3) the interior ceiling finish.
Available in a modular 2x8-ft, panel size, and in thicknesses of tYz-,2- and 3-inches, insulating roof deck is being used in homes, ofrces, commercial buildings, schools, churches, institutional and governmental buildings. fn application, the insulating roof deck components are nailed directly to the top of beams in exposed beam construction. Built-up or composition roofings, asphalt strip shingles, or rigid shingles may be applied to the top of the roof deck units.
When used with customary roof coverings, both 2- and B-inch insulating roof deck units meet the FHA requirement of 0.1b 'U' value for ceilings.
Copies of the complete specifications may be obtained by writing 111 W. Washtngton St., Chlcago 2, Ill. Poul
W. Paul Clarke, wfio has been sales manag:er for Santa Fe Lumber, Inc., in San F'rancisco, for the past two years or more, has resigrred his position efrective January 2, LS6L, He has not yet announced his future plans but will continue in the lumber industry. According to A. J. Russell, longtime owner of the successful old wholesale firm. no successor has been named for Mr. Clarke.
Washington, D. C.-"The methods of homebuilding are undergoing a revolution toward component-making and fabrication in shops and factories. Homebuilders will become merchants of houses who buy easy-to-erect parts from the fabricators. The fabricators will be the major customers of the lumber industry."
The above is a thumbnail summary of what building industry leaders told lumbermen a[ the recent Homebuilding- Wood Industry House Construction Workshop Conference here, reports the Natl. Lumber Manufacturers Assn.
More than 90Vo of the components being made today are variations of conventional wood-frame construction, it was reported. The rernainder are sandwich panels being developed by non-wood industries. Buildin$ experts offered these objectives:
"F or the F abricating industry-to provide them with wood as an eng'ineered material, ratJrer than a raw material.
"F or the Lumber industry-to keep for ourselves the huge homebuilding market."
Members of t}le federated association may obtain a copy of the full 191-page report by writing the N.L.M.A., 1819 Eighteenth St., N.W., Washington 6, D.C.
Recent installations of the popular Bennett 2-Way Panel Saw, reported by Wayne C. Ervine, Sales-Service, 7825 Castano, Atascadero, Calif., include the following:
Tynan Lumber Co. (3rd unit), King City yard; Norman T. Haugen, Santa Fe Springs; Reedley (Calif.) Lumber Company; Ma5rta & Jensen, San Francisco; E. C. Guerrero & Son, Greenfield; Hibbert Lumber Co., Davis; Sun Lumber Co., San Pedro; Harbor Plywood Division, Los Angeles; Chas. G. Hardey, Inc., paramount: Rainbow Enterprises, Phoenix; Millbrae (Calif.; Lumber Company.
Vitro Engineering Company announces the appointment of Bill M. Lane as mamag'er of its newly organized western operations.
We wear no man's collar wete free to stock the materials and provide the service most helpful to you. We specialize in what Vou need, rather than what some supplier tells us to push. We play the ffeld, because no one mill source has the best of everything for every purpose. As an independent, we offer the best in Plywood, Formica, Simpson Board, Masonite Brand Products and Acoustical Tile. Over 42 vears of service to Southern California. 955
430 40th StreetOAKTAND
(Moiling oddress: P.O. Box 3041, PHONE: Olympic 8-288I . Ooklond, Colif. TWX: OA-4|O
To Offset Whqt Goes on ol rhe TTT
The 415th Terrible Twenty Tournament was held at the Oakmont Country Club, F'riday, December 9, with Vern Huck as our hosl. It's a new Oakmont, inside and outside, and beautiful. The clubhouse now faces the course, new decor thruout, and the course has been dolled up with rose gardens and such-what a layoutl
Vern Huck with his local knowledge and his long ball won the tournament easily (83-14-4-73). The 17th hole is 500 yards longhe was on in 2 and missed his eagle by a feather. Dr. Rekers won the lower bracket with 82-11-4-75.
Match play starts this month for the 2nd six-months tournament at Hacienda, Thursday, January 12, with Harry Whittaker making the arrangements.
At our dinner meeting, Elmer J. Vivian of L.A.C.C. was elected to membership, subject to the two-week waiting period. He was introduced to the club by Pruessing and Bauer and is treasurer of General Veneer Mfg. Co.
The Board of Directors have established a Retired membership. Dues will be $20 a year and members shall receive the monthly bulletins, and be eligible to play any of our tournaments paying the customary guest fees.
Vern Huck found his gold and diamond baubles two weeks ago when he turned his pants upside down. They fell out of the lining. He spent two days apologizing:-to the South Hills manag'ement, the police, the insurance adjusters, and quieting his wife. I covered the story in the above words; Vern entertained us for 32 minutes with his version.-H. M. Alling,
(Continued, from Page 27 ), in the event by members of the club, including Jim F orgie, Harvey Koll, Roy Stanton, Dee Essley, Harold Cole and others. He also urged all members to be sure and make plans to attend the annual Christmas Party for the youngsters of the LeRoy Boys Home December 16th at the Nikabob, Ninth & Western in Los Angeles.
The Bang-Tail followers, under the guidance of starter Phil Kelty, took over ^Lhe evening at this point for a full schedule of fun and frolic. A highly pleasin' time.
Work was started on g?,300 housing units in November 1960, according to preliminary estimates of the Bureau of the Census, U. S. Department of Commerce, in comparison with the 112,000 units started in October, and the 106,500 units in November 1959. The decrease from October was primarily a normal seasonal movement.
Privately owned housing starts totaled 95,700 units, representing
a seasonally adjusted annual rate of 1,235,000, down 1/p from the estimated annual rate of 1,253,000 in October, and g7o below the November 1959 seasonally adjusted annual rate of 1,356,000.
Nonfarm housing starts in November amounted to 96,300 units, down L2Vo from October and, 8/s below November 1959. Privately owned nonfarm starts numbered 94,700 units, representing a seasonally adjusted annual rate of 1,221.,000 units, slightly above October and 8% below the November 1959 estimated rate of 1,328,000.
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The National Oak F looring Manufacturers' Association, headquartered in Memphis, Tenn., has opened a western office in Beverly Hills, Calif., to provide improved service for builders, architects and other specifiers of oak flooring, announces President Sam M. Nickey.
"This is NOFMA's first regional office," he said. "We believe it represents a major step forward not only in assisting specifiers of oak flooring but in 'telping stimulate further demand for oak floors in the fastgrowing Southern California area.
"The arrangement may so prove its value to users and sellers of oak flooring as to warrant additional branches in other regions of the United States," he added.
In charge of the office, located at 292 South La Cienega Blvd., is Fred H. Comstock
said, Comstock will maintain close liaison with builders and architects in the area. He will assist in the solution of flooring problems and acquaint specifiers with the benefits of utilizing oak floors both in homes of conventional joist -and-wood-subfloor construction and those built on concrete slab foundations.
Nickev added that oak floor';
lead in popularity bY a wide margin in Southern California, as well as in most other sections of the country. Nationally, he said, they are favored bY about 857o ot home buyers. TheY owe this overwhelming preference, he explained, to their matchless natural beauty, lifetime durability, warmth, comfort, ease of upkeep and decorative adaPtability.
The Black Bart Hoo-Hoo Club conducted a "lucky seven" Concat on Wednesday evening, November 16, at Vichy Springs Resort in IJkiah, when they Concatenated seven fine Kittens into the International Order of IIoo-Hoo and. of course, Black Bart Hoo-Hoo Club 181. Some 40 members were in attendance and the visiting officer ( ? ) was none other than Buck Dlmore from "far-oIf Cloverdale."
Besides Elmore, members of the Degree Team included Harold Ifess, Snark; Marion Ward, Senior Hoo-Hoo; Art Bond, Junior Hoo-Hoo; Swen Gummer, president of Club 181, Bojum; Edwin Ilamson, Jr., Scrivenoter; Louls Loosley, Jabberwock; Galen Smith, Custocatian; Cliff Smoot, Arcanoper, and Dd Glllesple, Gurdon'
The Kittens, and the firms they represent, as follows:
Wayne Evans, Independent Fir Co., Boonville; Fred Gummerson, G & R Lumber Co., Cloverdale; John M. Mayffeld, Jr., Mendo Mill & Lumber Co., Ukiah; Harold R. Smlth, Cloverdale Plywood Co., Cloverdale; Ed Stryker, Cloverdale Plywood Co.; Don Sundstrom, F''irco, Inc., Willits, and Da,n Wentworth, Aero Studs, Albion, Calif.
With the membership roster further strengthened by seven new members, Club 181 swung into the Christmas season with its annual Christmas dance and Hawaiian luau, held in the Home Economics building at the Ukiah F airgrounds on Saturday evening, December 10. Reported a tremendously successful affair, full details of this event will be carried in a later issue.
labove), until recently associated with the Hardwood tr'Iooring Council of Southern California. As western manag:er of NOFMA he will function under the direction of Executive VicePresident Henry H. Willins and the board of directors.
A former newspaperman, Comstock has a broad background as a public relations and advertising executive, with extensive experience in the construction field. He is a graduate of the ljniversity of Illinois, and studied law at Georg:etown University while a Washington, D.C., correspondent for the New York Journal of Commerce. IIe also is a graduate of the Certified Industrial Relations course at the University of Catrrornia at Los Angeles. During World War II army service he was an artillery command and stafr officer and commanding officer of a military government company in Korea. At the time of his discharge as a major he was assigned to the Department of Information of the army military government in Korea.
In his new capacity, Nickey
o Douglqs Fir in sizes 24" x24'
o Ploner copocity for surfocing lo 24" x 24' F'-''lt Remnqnt focilities for resowing lo 34' x 34'
The population of the United States was to pass the 182 million mark on Thanksgiving morning, according to estimates of the Bureau of the Census. Estimates of the daily increase in population are shown on an illuminated map of the 50 States maintained in the lobby of the U. S. Department of Commerce building.
Components of change are shown on the Census exhibit by means of flashing lights. These lights indicate averages such as a birth every 7y2 seconds, a death every 20 seconds, an immigrant every 7r/2 minutes, and an emigrant every 23 minutes. The net gain in population is shown as one every 10/2 seconds.
At the top of the map exhibit is a register which shows the estimated total U. S. population, including Armed Forces abroad, at any given moment.
Simpson Timber Company and two of its distributor-firms launched an intensive redwood promotion campaign in the pacific Northwest by hosting approximately 100 leading Greater Seatilearea architects at a special dinner meeting in Seattle, October 22.
Philip T. Farnsworth, executive vice-president of the California Redwood Association, was the featured speaker. He discussed and illustrated with color slides, the various physical characteristics, advantages and many new applications of redwood.
The symposium was jointly sponsored by Simpson and palmer
G. Lewis Company, Inc., of Seattle, and Simpson-Shelton Warehouse, Shelton. Representatives from Simpson and its distributors outlined the redwood distribution pattern in the Seattle area and pinpointed some 100 dealers who are now stocking redwood. Available for the architects to visit was a local Seattle home which featured new lifecoat factory-primed redwood siding, Redwood also was used for the interior paneling and ceiling of this home. The architects who attended the dinner meeting will be presented with redwood seedlings from Simpson's tree farm.
Ventura, Calif.-A sweeping plan for rdorganization of its retail lumberyard operations was announced December 2 by directors of the old Peoples Lumber Company, founded here in 1890. At the same time, A. J. Dingeman of Oxnard, chairman of the board, announced that Peoples had terminated all negotiations with other parties regarding a possible sale or merger of its operations.
The reorganization, the board voted, will become effective January 1, 1961. It will result in decentralizing company operations and make each of the Peoples yards a separate and independent operating unit, headed by an officer of the company with authority to operate freely within the general policies of the company.
Elected to fill the posts were Ben Bartels, vice-president and m€rnag'er, Ventura operations; William Ra,u, vice-president and manager, Oxnard operations; Carl Blankenbiller, vice-president and manager, Santa Paula operations, and Verl Rhine, vice-president and manager, Camarillo operations.
Under the new set-up, each manager will conduct a completely integrated operation and offer a full line of merchandise and service at the local level. Purchasing, selling, bidding, delivering, billing, credit and collections all will be handled locally and under the supervision of the yard manager. The plan, which embraces an incentive compensation plan for the new officers, is expected to effect substantial economies of operation.
A small oftce will be maintained in Ventura for handling corporate matters and conducting the property-management function of the company, said Chairman Dingeman.
In a form letter, headed "Dear Customer" on the company letterhead, Mr. Dingeman also said:
"fn recent weeks the Board of Directors of the Peoples Lumber Company has explored various possibilities of selling or mergiing its lumber operations. After careful deliberations, the Board concluded tiat such a course of action would not be in the best interests of the company's stockholders, its employes, its customers or the citizens of Ventura County. The Board has severed all negotiatiations with other parties and does not intend to resume them. Instead, a plan of continuing:, but decentralizing, its operations has beenadopted..."
Following a report of the company elections and yard manager
Residential construction in Los Angeles County rose lLVo in the first 11 months of 1960, reports the Research departtnent of the L. A. Chamber of Commerce. The home-building activity for the January-November period increased from $585,948,100 in 1959 to $650,324,500 in the similar span of the year just ended, while November itself was 33.2Vo greater than the same 1959 month. Apartment-house construction set a furious pace in November, spurting 81.1/o over the previous November flg'ure. The 11-month total of duplex and multiple-unit construction in the county showed a 4.IVo hike over the same 1959 span.
assignments reported above, Mr. Dingeman's letter continued:
"Beginning immediately (December 5) and to be fully effective January 1, each yard manager will be an officer of the corporation and authorized to conduct all phases of his operation within the general policies of the company. Yard inventories will be filled out and increased to provide a complete line of merchandise. Each yard wiU be adequately equipped and manned to give you prompt and efficient service.
"We invite you to visit our yards and have our managers explain more eompletely the products and services that they will offer. Your past patronage has been greatly appreciated and we hope to serve you better in the future."
The following Editorial, entitled "Resisting the Trend," appeared in The Oxnard Press-Courier:
rrln lhese dats when lusinosr grors blgger, largely ty swallowing smaller businss$s, it is retreshing when lesDected local conQem rejocts tempting financlal 0fiers and dstermines to alinc to it3 identlty, "S0 the neus trhat Peoplor Lumber Company, with a long and honorable rscord ot seryice to Vsntura County, is going to remain locally owned and operated, is welcome, 'The comDany'r new plan 0l organizition, Deglnning January 1, strengthens the local Individualltt. EaGh of ths four mal0r yards in the county will becons autonomous, wlth the vico-pres,dent and general managor in charge 0t each t0 be given ths entire rsspon- sibilltt tor svert .spect ot management.
"fie move to chaln ownerships (notsd, alas, in the newspaper Industrt as well as In otier3) is often dictated !y economic reasons. lt call! for courage, at timEs, to roiect hand3ome financial ofrers. Thet Peoples Lumber Company dld 30 will cause reioi8ing throughout the counly."
(Tell them Aou sau it in The Cali.fornia Lumber Merchnnt)
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HAnotD f. VoLGSTADT. new- ly appointed general'manager of the Corallte Company, Southern California manufacturer of pre-finish wall panels, announces the firm's intention to greatly extend its artist-designed custom line of "Coral-Scen- ics." With long experience in merchandising and marketing of bullding materials and in working with home builders and tract developers, Volgstadt expresses his and Coralite's desire to help the building Industry with new selllng ideas.
Americans will spend more money for home modernization than for new home construction during 1961.
That's the prediction of S. W. Antoville, United States Plywood Corporation chairman, who puts the 1961 home modernization figure at $20 billion.
Mr. Antoville made the statement at ceremonies marking the graduation of the first class of Richheimer Modernization Systems, Inc., a new organization training and franchising homeimprovement contractors throughout the country.
"Many of those families that toolt on long-term mortgage obligations 12 to 75 years ag:o are thinking about bringing their present residence requirements up to current family needs," Mr. Antoville said.
"Rather than undertake another long-term mortgag'e obligation at higher interest rates, the family may decide to expand and improve the old homestead."
Ho polnted out that for every new home bullt there &re &s m&ny as 60 older homes ln need of repalr.
Home modernization resulting from this need this year, Mr. Antoville said, "will exceed estimates for new dwelling units, including private homes in cities and on farms, as well as military, federal and city public housing and college dormitories."
He added that recently published reports indicate banks are becoming increasingly eager to make loans for home improvement. This, he said, would insure ample money for home-improvement financing.
Mr. Antoville also told the RMS Systems graduates that they were "in a modest way" making history, since they were the products of the flrst organized effort to apply. modern management methods to the home-moderrrization industr-v.
In addition, he pointed out tJlat by encouraging home modernization they wotrld be "helping to enhance and protect the value of what is today about 98/o of. our total housing inventory in the United States.
"Your customers," he added, "will acquire new pride in their homes and you are going to give their neighbors a new standard of excellence to measure up to. In short, you are going to put into thousands of neighborhoods some new 'Joneses' that are worth keeping up with."
HARDWOOD MOUTDINGS
. Cleqr Oqk Thresholds
. Rod and Spirol Dowels PLYWOOD
. Wood Finishes, Glues qnd Hordwood Speciolties
A true Vagabond uses what he has, right where he is.
He insists upon having his Heaven NOW.
He knows that by thinking he creates for himself either lleaven or Hell, so he thinks creatively and joyously and liberates LOVE generally.
The man who immortalizes each moment knows in the truest sense what immortality IS.
So waste no time dreaming of the rich life you might live in some other age, or in some other part of the world in the present age.
. TAKE ADVANTAGE OF PRESENT.
When a man ain't got a cent An' he's feeling kind of blue, An' the clouds hang dark and heavy An' won't let the sunshine through; It's a great thing, O, my brethren, For a feller just to lay His hand upon your shoulder In a friendly sort of way.
It makes a man feel queerish, It makes the tear-drops start, An' you sort o' feel a flutter In the region of your heart; You can't look up and meet his eyes, You don't know what to say, When his hand is on your shoulder In a friendly sort of way.
O, the world's a curious compound, With its honey and its gall, With its care and bitter crosses, But a good world after all; And a good God must have made it, Leastwise that is what I say, When a hand is on your shoulder
In a rriendlv sort 1t1{;, whitcomb Riley.
A creditor is worse than a only your person, a creditor belabour that.-Victor Hugo
master; for a master owns owns your dignity and can
A party of traveling men, seated in the lobby of the hotel, were bragging about the splendid firms they worked for, each one trying to outdo the other. They told how rich, how progressive, how big, and how fine were their respective companies; how many people they employed, how many stores sold their stocks, etc.
"No house in the country, I am proud to say, has more men and women pushing its line of goods, than mine," proudly remarked one in the corner, who had not yet been heard from.
"What do you sell?" someone asked.
"Baby carriages," he replied.
To the loughter of Childhood
"Strike with hand of fire, Oh weird musician, thy harp strung with Apollo's golden hair; fill the vast cathedral aisles with symphonies sweet and dim, deft toucher of the organ keys; blow, bugler, blow until thy silver notes do touch the skies with moonlit waves, and charm the lovers wandering on the vine-clad hills; but know your sweetest strains are discords all, compared with childhood's happy laugh, the laugh that fills the eyes with light, and every heart with joy; on, rippling river of life, thou art the boundary line between beasts and man, and every wayward wave of thine doth drown some fiend of care; Oh laughter, divine laughter of joy, make dimples enough in the cheeks of world to catch and hold and glorify, all tears of grief."
Vice Versq
"Tell me, Doctor, does bleaching the hair really cause softening of the brain?"
"No, Madam ! It's the other way around."
The Proyer of Socrqtes
"Grant me to be beautiful in the inner man, and all I have of outer things to be at peace with those within. May I count the wise man only, rich; and may my store of gold be such as none but the good can bear."
After an American pilot had skidded his plane off the side of an aircraft carrier while taking off, he stuck up a sign on the edge that read: "Soft shoulders." You can't beat that spirit.
Sontq Fe Springs division: 13535 Eosl Rosecrons (Eost off Rosecrqns Turnoff, Sontq Ano Freewoy)
Los Angeles: 116 Wesr ll6th Street (Eqst off lmpericl Turnoff, Horbor Freewoy) FOR
Following the same policy it has held for the past decade, West Coast Lumbermen's Association begins its fall consumer ad campaign with a full-page and full-color ad in the nation's leading shelter magazines.
The new ad, first of three in a series, pictures before-andafter views of a new house near Portland, Oregon. One illustration shows the house in the framing stage and the adjacent photo, taken from the same angle, pictures the completed structure. These two illustrations are situated within a symbolic framework of West Coast lumber.
Following the headline "From frame to finish Dream Homes take shape with West Coast Lumber !" the copy is directed toward three distinct groups of lumber users and their interests-Men, who are concerned with the strength and durability of West Coast framing lumber; Women, who are more interested in a sturdy background for dis-
tinctive interior decorative.themes, and professional Architects, Builders and Retailers, who depend on the workability and versatility of West Coast lumber for their designs and sales.
A typical home-building couple appears in the lower half of the ad, inviting the reader to send for his free copy of WCLA's highly-popular booklet, Individuality in Home Planning, a copy of which is displayed by the woman in the ad.ll
In 1960, more than 170,0N copies of the "Individuality" booklet have been mailed to interested consumers and distributed to retail lumber dealers to pass on to their customers.
Copies of Individuality in Home Planning are available in quantity to retail lumber dealers at no charge. Write West Coast Lumbermen's Association, 1410 S.W. Morrison St., Portland 5, Oiegon.
The last meeting of the Central California Dry Kiln Club of 1960 was held on Friday, November 4, at the F luor Products Corporation, Santa Rosa, California. Charles Smith, kiln superintendent, conducted a tour of the yard, kilns and glue-laminating plant during the morning.
Tbenty club members and friends were guests of the F luor Products Corporation at the Flamingo hotel for lunch. A business meeting and technical meeting followed the lunch.
Buslness Meetdng:
Harvey Smith served as chairman in the absence of President Joe Hughes and Vice-President Doug Skirmager. Minutes of the September I meeting, held at tlle Dorris Lumber and Molding Company, Sacramento, were approved as posted to the membership.
The next meeting of the club is scheduled at the U. S. Plywood Company, Anderson, on l'riday, January 13, 1961.
Technlca,l Meetlng:
An r:nusual and most infmmative technical presentation by Willibm A. Dost and William Brubaker of the California Redwood Association highlighted the meeting. Results of research in air drying and kiln drying conducted by the California Redwood Association with member mills were summarized. Their subject was "Air Drying and Kiln Drying Techniques to Achieve Uniform F inal Moisture Content."
After a very enjoyable steak dinner at Curries Santa Fe, the November 2 meeting of the Southern California Lumber Seasoning Assn. was called to order by President Art F'urcron, beginning at 8:30 p.m. Members present were J. H. Van Patten, Van Patten Dry Kiln; Frank Keuski, Associated Moulding; John Kurzhals, Sun Lumber Co.; Charles Beckman, Beckman Lumber Service; Ray Honeycutt, Downey Kiln; Art Furcron, Consolidated Lumber Co.; Bill Tooker, Independent Building Materials Co.
The President turned the meeting into a general discussion of ideas concerning the number and type of meetings to be held in the future. As a result. a motion was made and passed to have
a meeting take place every three months, the meetings being on the first Wednesday of March, June, September and December.
Attending the March meeting will be an excellent speaker who will address the club on a subject which will be of great interest to all. The June meeting will consist of the regular annual election of officers. The remaining two meetings wiil be social and general discussions.
Respectfully submitted,
William H. Tooker, Secretary-TreasrurerA nationwide builder-oriented sales and merchandising program for its beefed-up line of plywood siding materials will be unveiled by United States Plywood Corporation at t}te National Association of Homebuilders convention in Chicago this month.
Involving a multitude of technical and sales aids to builders, ranging from a full advertising art and copy service to roadside directional signs at mgdel home sites, the new IJ. S. Plywood program is desigrred to increase the company's share of an estimated $250,000,000 residential sidings market in 1961.
In announcing the new program, Monroe W. Pollack, U. S. Plywood's sales vice-president, said, "We are going to take the case for our Weldwood sidings to the builder by means of the most intensive co-operative dealer merchandising program ever undertaken by a sidings manufacturer."
"It is our belief," he added, "that the recent development of a wide range of new plywood siding materials, combined with F ederal Housing Authority acceptance of these sidings for use without intermediate sheathing, places us in a highly favorable competitive position in this huge market with respect to over-all builder costs, quality of materials, ease of maintenance and flexibility of desigrt."
Among the new USP sidings announced last year have been Red Cedar 1-11, a versatile, low-cost cedar-faced panel siding, and Lauan 1-11, an easily painted 1-11 siding with a surface of Philippine mahogany.
The company also has two additional plpvood siding materials in the works that it plans to have ready for introduction at tfre
No doubt obour ir, MooRE 't oDERN 't ETHODS hove mode lumber-drying fqcilities o most profitoble investment for ony mill, regordless of size or drying requirement. Moore Cross-Circulotion Kilns-products of the progress which hos generoted from modern methods-ore so perfected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! Why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. You con exPect o prompt reply!
P.O. BOX 367
PHONE: SPring 2-5291
TWX: MF 76
MEDFORD, OREGON
Bronch Oftice: P.O. Box 799
ARCATA, CAUF.
VAndyke 2-2447
TWX: ARC 3l
Brewsler & Blume, Inc. Security Building
Poscdencr, Golif. MUrray l-3140
TWX: PqscCql7339
Eqrle D. Bender 2559 Cqrlsen
Ooklond 2, Cq,lit. ANdover l-7260
show. In all, a total of some 16 USP horizontal and vertical plywood sidings will be on exhibit in Chidago in conjunction with this new national builder merchandising program.
Called the "Your New Home" plan, the USP sidings program will provide builders with a variety of merchandising materials to: (1) tell prospects about their houses through advertising, (2) guide prospects to the house witll sigas, (3) help sell the features of the house on-site.
All materials will be tied in with a "house in the sun" visual symbol prominently displayed on all booklets, sigrts, identification cards and advertising art work.
In addition, the program will be backed by the technical field services of the company's Builder Service Representative sta^ff and the full research facilities of its Lawrence Ottinger Research Center in Brewster, New York.
Timed to meet builder purchasing schedules for tlris year's construction plans, the U. S. Plywod sidings program rvill be implemented by the full sales stafrs of the company's 130 warehouse and distribution centers and hundreds of selected lumber and building supplies dealers throughout the country.
It will be supported by national trade advertising, dealer bonus plans and salesmen's order contests.
With the.number of new sawmills at low ebb this season, particular interest can be focused on the construction of a brand-new mill at Rockport, California, site of the old Rockport Redwood Company operation.
According to Jim Knox, general salesmanager of Rounds Lumber Company, sales ag'ents for the Rockport Redwood Company, the new mill will produce in the neighborhood of 40,000 bf per shift, predominantly redwood and Douglas fir. Target date for the opening is set for F ebruary.
Members and guests of the newly formed Peninsula Hoo-HooEtte Club 8 met at the Arena restaurant in Redwood City, December 7, to discuss several proposed club projects, among them the group's philanthropic prog'ram for Christmas and a Concatenation scheduled for F ebruary. More than 30 San F'rancisco Peninsula lumber ladies attended the luncheon meeting of the newly established club. All Peninsula "lumber gals" interested in participating in Club 8 affairs are urged to call publicity chairman Nancy Dugan, DAvenport 3-5322, Menlo Park.
The Stanton (Calif.) Lr.rmber Company was burglarized with a loss of equipment valued at 9129 and two silver dollars, according to Norman lfarrison, manager of the yard at 8042 Cerritos Ave.
Pacqua Division, Pacific Plywood Co., Dillard, Oregon, has sold one-million square feet of its new product, Par-Tex IRB (Insect Repellent Board) for use in construction of the United States Naval Housing Project on the island of Guam. Prior to the start of the project, Pacqua forwarded samples through M. D. Burns & Co., San X'rancisco, for Navy tests and inspection. IRB Par-Tex was selected for the construction of 208 three-bedroom and 12 fourbedroom dwellings at Agana,, Guam. Hawaiian Dredging & Construction Co., Ltd., awarded the contract for construction.
"We have been following a planned expansion program for the past couple of years by studying the needs of our customers and stocking exactly the sizes and grades of all the items they require in the conduct of their business," said Jack Brush, president of Brush Industrial Lumber Company, Montebello, California, for the past 26 years one of the leading hardwood wholesale distributors in Southern California.
This well-trained organization services lumber yards and indus-
trial users of imported and domestic hardwoods in five western states, including Utah, Nevada, California, Arizona and parts of New Mexico and Texas. They are specialists in obtaining and shipping hard to get items in all species from Ash to Walnut. This progressive, pioneer firm maintains a revolving inventory of one and three quarters to two million feet of choice hardwoods on hand at all times for fast delivery to the trade.
At the three acre modern distribution facility in the center of
TWX: SONORA ll6-U
Phone: (Sonoro) JEfierson 2-7141 (Tuolumne) WAlnut 8-4213
the Los Angeles industrial district more than a million and one half feet of this lumber is stored in the new steel warehouse. The balance of the inventory is being dried, on sticks, in the large concentration yard. This stock includes genuine mahogany, Philippine mahogany, Japanese imports, and all domestic hardwoods, including Sugar Pine and heavy items.
"We operate a compact package," said Clyde Thompson, general manager of the firm. "It requires the services of 25 employes, 10 units of mobile equipment and five salesmen to keep things humming around here," he continued. Six of these people have been with the company since it started in 1934, 40Vo have been on the payroll for more than 15 years and everybody is given the same opportunity for advancement regardless of the starting position with the flrm, it was said. Educational opportunity in lumber courses are also offered all employes at company expense.
Jack Brush comes from a lumber family that started in the business back in 1810 in Virginia. It was just 150 years ago that his great-grandfather established the first small lumber yard, which his g'randfather and father later operated. His mother's father also became identified in the business which makes the background unanimously on the woodside.
The Brush Industrial Lumber distribution yard is located at 7653 Telegraph Road adjacent to the Santa Ana Freeway and fast delivery to all southland cities. In addition to yard stock shipments the firm offers direct delivery by either rail, or truck and trailer. "We stand behind every shipment we make, regardless of the species, and we guaranteed satisfaction of all lumber we sell-and that is something: very few lumber wholesalers can do," said president Jack Brush.
"Our delivery trucks are within minutes from most all of our customers in Los Angeles and Orange county and we set the load down on a specified time basis," said manager Clyde Thompson. Quality items-Quality service is the stock in trade of the Brush Industrial Lumber Company.
Businessmen have scheduled a modest decline in their capital investment programs in the first quarter of 1961, according to the regular quarterly survey conducted in late October and November by the Department of Commerce and the Securities and Exchange Commission. They have revised downward their expenditures on plant and equipment for the second half of 1960 from the estimates reported earlier last year.
Capital outlays of business are now expected to amount to a seasonally adjusted annual rate of over $3572 billion in the last quarter of 1960, and $35 billion in the flrst quarter of 1961. Actual outlays in the second and third quarters of last year were at annual rates of $367+ and $36 billion, respectively.
Plant and equipment expenditures for the year 1960 as a whole are now scheduled to total $357a billion, 7O/s above 1959. The present estimate for 1960 is about 4Vo below the amount projected
in the early part of the year.
For industry as a whole, plant and equipment expenditures have been easing very slowly since the second quarter of 1960, and this trend is expected to continue into the first quarter of this year.
New Appointments by PCA
Virgil E. Owen has been named assistant general superintendent of production plants, with headquarters at the Pleasanton plant, by Pacific Cement & Aggregates. Owen was most recently district manager, East Bay territory, where Gray P. Minor replaces him.
Speciolizing in DF Inlerior ond Exterior Jombs ond Cut Stock
Also LumberWholesole Only
A Lumber Sales-Training Program for manufacturers, wholesalers and commission men will again be ofered by the NationalAmerican Wholesale Lumber Association with the cooperation of 2? industry associations. Employing tJre combined correspondence and seminar methods, the course will utilize the text material developed in the 1960 Program.
Beginning in F'ebruary 1961, enrollees will cover a separate subject each month (each two months in seminar). There will be three all-day review and discussion meeting's. One each in May a^nd November 1961 and January 1962. Seminars are offered in 22 cities in the U.S. and Canada and can be made available in other cities. The course is open to the industry without regard to assoelation membership at 9100 for each enrollee.
fn a^nnouncing the opening of enrollments, National-American points out that the courses have proven beneficial to gEVo of the 1960 enrolles. Responses to an individual questionnaire to the 3g4 enrolles clearly indicates how they have increased sales, do more
efrective creative selling and improved tleir margin of profit as the result of participating in the course.
The course is designed to meet the specitrc sales problems of ma;rufacturers, wholesalers and commission men. It deals entirely with lumber and forest products. The text contains hundreds of actual examples of the application of basic sales principles to the sale of lumber.
In the correspondence phase, enrolles will cover one topic at a time on the following schedule:
February-Building Customers, Methods, Case Histories.
March-Pricing: Markets and Competition.
April-Applying Sound Sales Principles to your Business-faceto-face, telephone.
May-Market Development: New Products, substitutes.
June-July-Applying Practical Knowledge grades, species, sizes, quality, manufacture.
August-September---Customer relations-case histories.
October---Credits, Collections, Terms and their efrect on Sales, Volume a.nd Profits.
November-Furchasing and its sigrriflcant relation to Sales.
December-Sales Management: Managing your time, marshalling all of your sales resources. Recruitment.
In addition, the three all-day seminars will provide for review and discussion of the topics, as well as an opportunity to seek solutions to individual sales problems of enrolles. These seminars in May and November 1961, and January 1962, will be personally conducted by Sidney Edlund, director of the Course.
Seminars are planned in the West in Eugene, Oregon; Los Angeles, Portland and San Francisco.
A minimum of 15 enrolles is required for each city. By the same token, other cities will be added when minimum enrollments are received. fn the event that the minimum for a particular location is not met, enrolles may choose an alternate or cancel. This flexibility is considered advisable based on experience with the 1960 prog"am. In that case, seminars were originally offered in nine cities, later expanded to 12 and ffnally to 1b cities.
Virtually all segments of the industry are represented by these associations cooperating in the program:
American Institute of Timber Construction, American Walmrt Manufacturers Association, British Columbia Lumber Manufacturers Association, California Redwood Association, Canadian Lumbermen's Association, Concatenated Order of Hoo-Hoo, F orest Products Research Society, Hardwood plywood Institute, Maple Flooring Manufacturers Association, National Association of Luhber Salesmen, Inc., National Building Material Distributors Association, National Lumber Manufacturers Assoeiation, National Wooden Pallet Manufacturers Association, National Woodwork Manufacturers Association, New Elngland Wholesale Lumber Association, Northeastern Lumber Manufacturers Association. Northern Hardwood and Pine Manufacturers Association, Northern Sash & Door Jobbers Association, Pittsburgh Wholesale Lumber Dealers Association, Southern Pine Association, Southern Sash & Door Jobbers Association, Southwest pine Association, Texas Lumber Manufacturers Association, West Coast Lumbermen's Association, Western Pine Association, Western Red Cedar Lumber Association, and Wholesale Lumbermen's Association of Southern California.
Prompt enrollments are necessary in order to assure early receipt of the first text material as the course starts F.ebruary 1. Requests for a brochurb or enrollment entries should be addressed to Natlonal-Amerlcan Vyholosale Lumber Associaflon. B Dast 44th Streot, New York 17, N. Y.
of the lumber flrrn for the past several years and is active in Christian church affairs. Hosted by A. J. MacMlllan, president of Consolidated Lumber Company, a luncheon was given last month to announce the engag:ement of the couple. Among the special guests were wives of Consolidated executives including Mrs. Lela Russell, Mrs. Hilda Wahl and Mrs. Adeline Hotchkiss. Plans for a three-week hone1rmoon in Hawaii are being made for early summer, it was said by the couple shown at left.
Veteran San Rafael retailer Charles Lun{ of the Henry Hess Company, returned home shortly before Christmas and is now on the mend following a lengthy stretch in the hospital, Lamon Lumber's Gordon Saunders slogged through the Oregon territory on a mill safari for a mid-December week.
M. Clothier, a stenographer for the firm will be married in the First Christian church in the harbor city. "l'itz" has been identified in southern California lumber for more than a quarter of a century. IIe headed the wholesale department of the old San Pedro Lumber Company and has been associated with Consolidated since early in the 1950s. He is a past Snark of Hoo-Hoo Club 2 and has been active in the lumber club for more than two decades. Miss Clothier has been in the sales department
Looks as if Bob "Crash" Macfie's really found the combination. Yep, he's passing out cigars again, a baby boy this time, name of Andy, born on November 27 (just following the Baltimore-49er telecast, sez Bob, which makes it one of each for Kilgore Lumber's Bob and his Bernice.
Menlo Park wholesaler Carl Watts and his wife spent the holidays first at Heavenly Valley, Lake Tahoe (Mrs. Watts still hits the slopes on them boards right good), and later at Death Valley, where they thawed out for a spell.
A postcard dated December 7, and mailed from Gibraltar by Mr. and Mrs. Davld Ostin, of the David Ostin Moulding Corp., found the Sacramento couple having a ball on their European excursion and expecting to be home shortly before Christmas. Dave reported the European economy "booming" and hoping "ours is going as well." Amen, Dave. Amen.
Jfun Linderman, Long Beach wholesaler, his wife and family spent Christmas and New Year holidays visiting friends and relatives on their annual safari to Dallas, Texas.
Ernie Bacon, popular wholesale salesman with Neiman-Reed Lumber Co., Van Nuys, spent the holidays with his daughter and son-in-law, Robert Beid, a lumberrnan in Fresno. Ernie misses his Bay cities and Valley friends but he is a confirmed Southlander now.
The National Plywood Distributors Association enjoyed one of its most attentive tuneouts at its W€stern fall regional meeting at the Sheraton-Palace hotel in San Francisco, November 11. The dey-long meeting was capably organized by NPDA Managing Director Mahlon Munson, and presided over by NPDA President Dean Trumbo, Portland.
X'ollowing President Trumbo's opening remarks in the morning sessions, the group got down to business with Earl R. Pennington, reglonal director of the Douglas Fir Plywood Association, who explained the activities of DF PA's field men. Pennington also pointed out some 40 different plywood items for Winter market promotion-markets that could be promoted today, next week and throughout the winter months.
A talk by Arnold Koutonen, past-president of the DF pA and a past trustee and member of the Management committee, was next on the agenda. I(outonen, who retired as general manager of St. Regis Paper Compalry's St. Paul-Tacoma Lumber Company divi-
sion, November 1, noted that there are many changes rmminent in the area of marketing (i.e.-the days of the production "hero" are past; tlte man in the saddle now is the man with the marketing know-how),
Koutonen, who has spent his entire career in plywood, discussed the problems, but possibilities, of better tailoring production to demand through the development of new plywood items, new markets and better coordination between the mill and jobber level.
Koutonen said he felt that one-half the job will be accomplished when producers learn how to market the other half when jobbers leara to coordinate their efforts with those of the producers.
Fred Smales, vice-president of U. S. Plpvood Corp., Los Angeles, then took up discussion of a recent survey of plywood marketing which was conducted for the Plywood Manufacturers Institute by Dr. Engle and Associates. Copies of a summary of his nation-wide survey and findings were distributed to the group for a later "brainstorming" session held in the afternoon.
J. W. I{line, executive vice-president of the Plywood Manufacturers Institute, discussed PMI's '61 plans, Prefacing his remarks on future plans, Kline reviewed the effects of their program to date.
"The problems of the industry are the existence of a serious lack of marketing know-how," he said.
"In fact, the concept of pricing and discounts in the industry is entirely unrealistic and leaves no hopes for improvement unless radical changes can be brought about. The marketing channels followed by the industry in getting plywood into the hands of the consumers are completely disorganized.
"The discount strueture prevailing in the industry ignores com- pletely the legitimate functional marg'ins of the marketing channels.
"Quite a shift has been noted in the attitude of mill men toward the need for better statistical guidance.
"It is, of course, far too early to expect much more from a program desig'ned to be educational. Education is a slow process. More of it is needed-and not only by plywood manufacturers. Distributors and dealers have much to learn, also, and many changes to make if they are to regain the position they once enjoyed in plywood marketing."
F ollowing time-out for luncheon and caucus sessions, the big
crowd was divided into two groups for a more flexible discussion of the PMI analysis of plpvood marketing. Being an impressive study, the report was well-received. Areas of approval, constrrrctive criticism and suggestions developed from the NPDA's "firingline" position in the area of pl5rwood marketing.
The flfth speaker of the day was William F'. F ahs, of California Panel & Veneer Co., Los Angeles, who spoke on "Control for Profits." A discourse on Jobber management, F ahs pointed out in it how proper planning can be the key to success: distributors must know their territory and control service; must control inventory; must control finances, sales operations, expenses and productivity of their sta^ff.
On the imported pl5rwood side of the picture, NPDA chose the president of the Imported Hardwood Plywood Assn., Charles Schmitt, of Atkins, Kroll & Co., and Hans Rainer, of The East Asiatic Co., Inc., and himself a past-president of IHPA, for a current look into problems and the big future for plywood imports.
Schmitt, who spent several weeks in Japan last summer conferring with Japanese producers, government ofrcials and export trading firms, explained how the Japanese plywood industry is currently effecting a much improved policy of tailoring production and export quotas to supply and demand in the U.S.A. through the cooperation of all Japanese interests involved.
Rainer, who, along with Schmitt, attended a recent Department of Commerce meeting in Washington, D. C., reported on the details of that meeting and the problems facing the imported plywood industry through pressures created by the less-than-forecast construction market in the U.S.A. He pointed out that whereas forecasts were for a 'l,0Va increase in housing starts in the U.S.A., there actually was about a 79/o drop,
In the "wind-up" spot, NPDA's Mahlon S. Munson brought the day-long session to a highly successful close with discussion covering the Association's activities, including Month-End Sales and Inventory Reports; its annual surveys of the cost of doing business; its semi-monthly bulletins; and the newest developments on the Association's group insurance program; its redoubled efforts to increase marketing know-how; and, of course, a reminder of the other three regional gatherings in the following weeks and the big NPDA annual meeting at French Lick, Indiana, June 2b-28.
With many national associations becoming increasingly aware of the importance of regional meetings for a "grass-roots" ap- proach to problems which vary in different regions, NPDA scheduled regional meetings in Atlanta, Georgia, November 80, and in New York, December 8, with another meeting slated for Chicago late in January, according to Managing Director Munson.
In manag'ement changes in the Long-Bell sales organization, H. A. Rieckers, Jr., has been appointed assistant general sales manager of pl5rwood, flakeboard and all factory products. In addition, Rieckers will be sales manager of cabinets and cut stock.
The Comstock. San Francisco's multi-million dollar cooperative apartment building, has passed the $2,000,000 mark in sales, according to Rex Valpreda, sales-director for the Bay Cities Development Company.
It will be the largest co-operative apartment structure west of Chicago. When completed in 1961 it will have l2l apartments, two floors of garages and several penthouses.
Polyethylene-wrqpped Pottern Stock ond Poneling.
Our Stock includes 43 potterns of Siding ond Poneling Ptus 2l Moulding ltems ond All Sizes ond Grndes of Commons
Green Redwood studs, loth, split polings, posts, elc.
C.R.A. stomped Sop Common qnd Betfer.
Three controllers in Georgia-Pacific Corporation have been elevated to newly created positions in Oregon and California. Robert L. Wilson of Toledo, Oregon, was named controller of Oregon operations; Ray A. Talvola of Eureka, California, made controller of California operations, and Wayne Tamblyn of Springfield, Oregon, &Ppointed controller of newly acquired Springfield area operations.
Wilson will be responsible for what is presently Georgia-Pacific's largest concentration of people and propert-ies. Talvola wa1 chief accountant of Hammond Lumber Company at Sampa and Eureka, California, when_it was purchasdd by Georgia-Pacific in October of 1956. He has Leen divisional conlroller of the Redwood division since that time. Tamblyn joined Georgia-Pacific in June, 1955 at Olympia, \Mash.
MlttS AT: Fredonia . Flagstaff
Holbrook o Wanship, Utah
Quality Douglas Fir and White Fir o Ponderosa Pine
Engelmann Spruce
Mixed or Straight Truck & Trailer Shipments
From Quality Mills in ArizonaColorado & Utah
Opens New Siore
Tucson, Ariz.-Eaily in December, a formal opening was held for the new store of the Grant Road Lumber Co., replacing the original one which was destroyed by fire. Guests at the Open House agree that the installation is an "eye-opener," wilh the live-wire merchants of this progressive yard having provided one of the best laid-out stores in the business.
The entire org:anization is "on its toes," the visitors agreed. Merchandise is arranged in the manner of the supermarkets for selfservice selection by the customer. This also applies to the lumber; every bin is plainly marked for dimension and length.
Dfckens 5-2897
The two owners of the retail yard, Sam Hauert and F red Armstrong, are described as enthusiastic "go-getters." And the early photos above would seem to prove it. The top photo shows the carefully planned and arranged store; the lower photo shows the handsome store-front in its ideal location.
(TeIl them Aou saa it in The California Lumber Merchant)
"Wholesalers of West Coast Foresl Producls"
VIJT RAIL OR TRUCK -& TR}TII^ER SHIPMEI{TS
Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Monchester
Old-Growth DOUGLAS FIR from Spocek Bros. lumber Co., Monchester
Precision-trimmed STUDSDouglos Fir o White Fir o Redwood
REDWOOD AIR-DRIED And KIIN-DRIED REDWOOD POSTS qnd FENCING
Specializing in Mixed Shipments of Douglas Fir & Redwood
Ukioh Ofice: Gil Sissons HOmestesd 2-5438
TWX: UK 57
o
Production & Home Ofrce: Fred ]lOLME5./Gqrl FORCE P.O. Box 987 Fort Brogg, Golif. TWX: Forn Brcgg 49 Phone: YOrktown 4-tl058
Wholesole Only
o
At 6:00 p. m. Paris time today, the world adopted a new international standard of length-a wavelength of light-replacing the meter bar which has served as the standard for over Z0 years. The announcement was made from Paris by Dr. Allen V. Astin, director of the National Bureau of Standards, U. S. Department of Commerce. The action was taken by the 11th General Conference on Weights and Measures, meeting in Paris.
Other actions taken by the Conference included the establishment of a central facility at the International Bureau of Weights and Measures for international coordination of radiation measure_ ments and confirmation of a new deflnition of the second of time.
The new definition of the meter as 1,6b0,268.23 wavelengths of the orange-red line of Krypton 86 w.ill replace the platinum-iridium meter bar which has been kept at Paris as an international standard for length since 1889 under the Treaty of the Meter.
While not of great concern to ttre man in the street, these actions of the General Conference are of great importance to those engaged in precision measurement in science and industrv. F.or
Arcats Office: Frqn Holmes
VAndyke 2-3657
TWX: ARG 39
many years the world has relied on a material standard of length- the distance between two engraved lines on the International Meter Bar kept at Paris. The new deflnition of the meter relates it to a constant of nature, the wavelength of a specified kind of light, which is believed to be immutable and can be reproduced with great accuracy in any well-equipped laboratory. Thus it is no longer necessary to return the national standards of length at Paris at periodic intervals in order to keep length measurements on a uniform basis throughout the world.
The Conference confirmed the action of the International Committee on Weights and Measures in defining the second time as L/3L,556,925.9747 of the tropical year 1900 instead of 1/86,400 part of the mean solar day, and discussed tJre possibiilty of using atomic vibrations as standards for measuring time intervals.
Hubert M. Aronson has been appointed vice-president-Reichhold Chemicals, Inc., Alsynite division. He was with Filon for six years, and before this was assistant to the vice-president, United States Plywood Cor?.
More than 100 lumber "boys and gals" attended the second anurual Bosses Nite party sponsored by San F rancisco Hoo-HooEtte Club 3 on Wednesday evening, November 9, at Sabella's restauraJrt located on San Francisco's picturesque F isherman's Wharf.
The huge meeting was further evidence that you should never "underestimate the power of the women" . , more San Francisco Hoo-Hoo Club 9 members were there than at the last three regular membership meetings, it was wryly noted by prexy Gay Bradt!
Leave it to the gals. A very frne evening in every respect:
The libations were free-flowing and plentiful, the cuisinc absolutely the best on the Wharf and, of course, the company absolutely the best that any red-blooded lumberman could possibly find.
The event began at 5:29 p.m. sharp, with cocktails and ofrce procedure left far behind-and an evening of fun ahead. The "Bosses Banquet" was served at 7:29 p.m. and, seated at the head table along with Hoo-Hoo-Ette Club 3 president Winnie Mentzer and her officers and directors, were Mr. and Mrs. C. D. LeMaster, who drove down from Sacramento especially for tJle occasion. The Seer of the House of Ancients showed his stamina in the fine thoughts of "brotlerhood" he expressed after the excellent dinner.
Besides the entire membership of Hoo-Hoo-Ette Club 3, special compliments for arranglng the trne meeting should be extended to
In the Photos above: LeftHarbor Lumber's lke Zafrani. Weyerhaeuser's Fa I coner, Ruth Glenn and Pete Abra. hamson of Hulbert Lumber Co., and Weyerhaeuser's Sally Haddox. No.2: G-P's Lefty Page gets a big yuk, his partner Keith Harry in left rear, and to the right: Sherm Bishop, Marge Fer. guson of Redwood Sales, TPL'S Harry Hood, Tilo Trethewey of Redwood Sales and Lucy Lipe of The Pa- cific Lumber Co. No. 3: Higgins Lumber's Harry An. thony, Deloris Johnson, Ethel Enderlin and Bill Car. ter, while way back thar is Twin-City's Bob Smith. No. 4: Koppers' Bill Handley and Gwen collier (left) with R. R. man Bill Jolgen and Talbot Lumber's Carol Rourke and Joe ShiDman.
Guests of Honor included the International Concatenated order's venerable Seer of the House of Ancients, C. D. LeMaster. with his bride of many happy years, Gertrude. Standing are Dant & Warnock's Julia McArthur, lst vice.pres. of Club 3; the James L. Hall Company's Winnie Mentzer, the club president, and pub. lic relations gal Shirley Ann Anderson, also busy by day with Mar-Mac Lumber Co.
We mointoin-properly seosoned ond stored-the lorgest voriely ond volume of hordwoods wesl of Chicogo. Coll us for prompt delivery of ony quoniity.
HARDW00DS
GLASSIIIED AttVEnTtSlNG-Posltion Wanted $1.00 per lins, lliqlrffii$"ltii#ru'=5-t.111i*i*
Glosing date3 for copr, 5th and 20th
Names of Advertisers in this 0opartment using a 8rr ilumber cannot be divulged. All inquiries and rapllcs should be addressed to Bor shown in the advertisemant
ESTABLISHED WHOLESALER has position open in S. F. Bay Area for young aggressive salesman to call on retail and industrial trade. Some experiance is desirable. Good salary to start-automobile provided. Excellent chance of advancement for the right man. Our salesmen liorow of this ad.
Address Box C-3049, The California Lumber Merchant
108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
ENERGETIC MANAGER to participate in starting a Do-It-Yourself lumber and building materials yard. Finest location in San Francisco. Amount of investment is important-experience and business know-how is MORE IMPORTANT. Top references required.
Address Box C-3O{5, The California Lumber Merchant
l0B West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
SAN FRANCISCO Wholesale Distribution Yard has opening for inside salesman offering good chance for advancemant. All replies ' strictly confidential.
Address Box C-3O46, The California Lumber Merchant
l0B West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
INSIDE SALESMAN & ESTIMATOR, 10 years' experience, would like to locate with growing S,F. Bay Area retail concern. Good knowledge of mills and cabinet shops-from raw materials to a finished product, including layout, machining, assembling and installation. Experience covers blueprints, lumbgr lists, estimating, billing of materials, lumber, hardware and warehousing of stock. Best of references.
Address Box C-3O47, The California Lumber Merchant
l0B West 6th St. Bldg., Roorn 508, Los Angeles 14, Calif.
WHOLESALE LUMBERMAN, married, age 4l with l0 years' experience with rnajor company in ALL PHASES, References. All inquiries will be answered.
Address Box C-3048, The California Lumber Merchant 108 West 6th St. Bldg., Room 508, Los Angeles 14, Calif.
EXCELTENT OPPORTUNITY
Reduce Your Kiln-Drying Cost to Minimum
- LEASE OR RENT -
COMPTETELY EQUIPPED DRY KILN
OPERATING CONDITION GUARANTEED EXPERIENCED KIIN OPERATOR AVAITABLE
ASSOCIAIED frIOtDIlIG COTTIPANY
RAymond 3-322r 'Jl'^J;:i:jg *lii
READY-TO-WORK Lumberman. Energetic, rdmbitious. Want position with future in progressive fi-tln. More- than 2 yeatg' experiit ce as counter salesmai and order filler. Good sales record. College 2 vears. Aee 2O, Draft exempt. Will move.
BERNARD BURTON, JR.
1607 East Central, Fullerton, Calif.; Phone: LA 6-1750
LUMBERMAN recently sold interest in large retail yard. Desires challengine position wifh retail or wholesale lumber organization. Experieincfo in production as well as retail and wholesale levels. Free to relocate.
Address Box C-3043. The California Lumber Merchant 108 West 6th St. Bld!., Room 508, Los Angeles 14, Calif.
-YARDS crnd SITES FOn SALE/LEASE-
WOODWORKING BUSINESS, well-established on San Francisco Peninsula. Specializing in crating and packing for- government subcontractors ind locafelectronic plants. Two employes. Owner will stay to initiate buyer. $9,0fi) on half terms. Call:
- R. TAYLOR REAL ESTATE
Belmont, Calif.: LYtell 3-7857 (Mr. Pri,rne); Eves.: Dlamond 3-7735
We are eetting some Inquiries about Southern California Yards that are For 3ale. -If you want to sell your yard, we'll be glad to- hear from you 5o/a Commission and a 60-day listing on an exclusive rieht-to-sell.
- TWOHY LUMBER CO.
. Lumberyard and Sawmill brokers for over 40 ye-ars o714 West Olympic Blvd., Los Angeles 15; Rlchmond 9'E746
HEAVY FORK-LIFT TRUCKS RENTALS AND SALES
MacKAY MILL SERVICE
822 - 69th Avenue o NEptune &9428 o Oakland 2t, CahI.
DRY KILN-Double track 88-ft. low-pressure Moore Dry Kilnnew 1952. Complete including controls, nine fans, piping' ^tracks, doors, steel roof-joists, etc. Dismantled under Moore supervision and ready for truck shipm'ent. Also Moore drawings and engineering for conversion to two 48-ft. double-track kilns.
B. McLEAN
800 Milwaukee \l/aterway, Tacoma 2, Wash. - (BRoadway 2Jl5f )
o Associated Moulding Co. o 7125 Telegraph Road-Los Angeles 22, Califotnia
o RAYmond 3-3t2L '
STICKER-AMERICAN 2*10". 7y2-H.P. on Top Head and fs-H.P. Sides & Bottom Head. Can be seen in operation-$1,2|00. THE WOODWORKERS
15810 Walton \il/ay, Los Gatos, Calif.; Elgato 3-46'10
Californio Lumber MERCHANI-IZ'E All Your Wants Here
REilAIIUFACTUREO C0llilllEl{TAL EI{GINES for F0RK UFTS
CLARKTOW'IIOTORROSSHYSIER
O IAIIIAEDIAIE DEL]VENIES O
"lspco" Engina oc rold m o Exchcngc Bqlr' lmmcdlctc Dcllvary fnm - rtock m cll modelr of Contlnontol rhorl cnglnr ormblier. NO II,IORE DOWN-TII\AE '
Whh Our Scryi<., dm-lime on your Fork-Litl it ot tha Y.ry minimm. Or&r the Engine tequired (which will reoch you thc very next-- doylpull yu old eaj eg1*. fil,l_ti",il, lff?"":"t o "Rcpco" Guoront.ad,
O LOW COMPETIIIVE PRICES '
You pqy no prcmium for thir Forl Scrvicc.
Alt "Rcpco" Engincr qrc cmpetilively priced'
_ WRIIE OR PHONE FOR PRICES
REPCO INDUSTRIES, INC.
12324 Center Streel, Hollydole, Colifornio
NEvada 6-9711 ltlEtcalf &1555
Core Srock (4')
All grodes ovoiloble in corlood quonliiies. Custom peeled qnd dried lo your specificotions. Our moteriol widely used in both softwood qnd hordwood industries.
For permonent source ol supply a Write or Gall:
VENEER PRODUCTS, INC.
P.O. Box 556, Gronts Poss, Ore.
Phone: GReenwood 6-4474
TWX: GTS P 6159-U
Ofilces, Yqrd, Covered Storogeldeol Arrangemenls for Wholesole Lumber' Operotion
Adiacent fo Ssnfo Ano Freewoy -
COMPIETE flllLLlNG qnd KITN.DRYING FACITITIES with 2 Spur Trocks Avoilable
ASSOCIATED fiIOLDIl{G COTNPANY
RAymond g-9221 i"'ii"i*g"fr: l;,:i
Age not guorqnleed-Some I hove told for 20 yeors-Some less
There had been torrential rains for days, and most of the local bridges had been washed away. Two drunks driving along the road in a car came to the banks of a stream. Seeing no bridge, one of them walked forward to investigate. Returning, he told his friend that the bridge had been
destroyed.
"What destroyed it?" asked his drunk friend.
"The water," he replied.
"fleavens !" said the other. "Think what that stuff would do to your'stomach t"
*Advertiiing oppect In olternste l!rs!
(TeU them gou sarD it in The California Lumber Merchant)
Diamond W Supply Co,..........,... *
Diebold Lumber Co,, Carl-...-.....-.52
Donover Co,, Inc...-.........------.----. *
Dooley & Co.........--..-......-.....--...--..31
Douslis Fir Plywood Assn..---..-*
Downey Kiln & Milling Co......... *
Durable Plywood Sales-.--.-Cover I
Emsco Plywood--
Essley & Son, D. C.-...................29
Fairhurst Lumber Co.----------..,.......18
Fern Trucking Co..-....-.-........-....-.24
Founlain Lumber Co., Ed---.----.--- 3
Freeman Co., Stephen G.........--.*
Fremont Forest Products-.......-.....23
Hoover Co., A. 1...-...----..---......... r Huff Lumber Co......,......-.-.-,-..---..41
-t- Independent Building Materials Company.......-Cover 3 lndustrial Lumber Co,......--.-....-... * Inland Lumber Co.............----..-.-...11
-J- Jamb Dandy Lumber Co.........,--.-.45 Johns-Manville.,.Johnson-Flaherty, Inc.----..---------,-* Jordan Sash & Door Co., F. L.---*
-K- Kaibab Lumber Co............,..,.....,..,50 Kelley, Albert A....................-...-.- " Kilgore, Robert P..-...........-..-..-...*
KinTon Lumber Co................-.----. *
-N-
Neiman-Reed Lumber Co.------.-....17
Nelson Lumber..
Nelson Lumber Co., H. M..........-48
Neth Lumber Sales, A. W,..........35
Norby & Palmer Lbr. Sa|es........ *
Norco Dlslributing Co.-,--.,-.-....*
Solana Cedar & Millinq Co..------*
South Bay Lumber Col--..-...-...-.--27
Souihern Calif. Lumber Sales--.-45
Southern Oregon Plywood, Inc.--28
Siahl Lumber Co........................-..43
Standard Iumber Co,, Inc.--.------. *
Stanlon & Son, E, J......-....-----------. 9
Staie Box Company..-.---...-..--.--.--*
Strable Lumber Company.-...----... *
Strait Door & Plywood.---..Cover 4
-T- Tacoma Lumber Sales, Inc.---.------33
Talbot Lumber Co.-.-----.,.-----,-------*
Tarter, Websfer & Johnson Cover 2
Triangle Lumber Co.--.-...--.--.-...-.*
-o-
Oliver J. Olson & Co.--..-...--...-.. *
Oregon Pacific Foresl Producfs.... *
Osgood, Robert S...-....--....---........ *
Oxford Lumber Co., Rex--...........- i
Twin Harbors Lumber Co.--...-.-...* -u- U. S. Plywood Corp..,-..-.--.-..----* Union Lumber Company----..-.--..-- " United whsle. Lbr. Co.........-..... *
-v- Vancouver Plywood Co.----..--..... *
-G-
Galleher Hardwood Co.----..----.--. *
Georgia-Pacific Corp..---..-.......-..-.. *
Georgia-Paci{ic Warehouses.......... 7
Gilbreath Chemical Co..-............ "
Golden Gate Lumber Co.-----------. *
Gosslin-Harding Lumber Co.----.*
Grace & Co.. W. R...-.-..-.-..-......... *
Greai Bay Lumber Sales--...-...... *
Greal Weslern Lumber Corp,..,... *
Greenfield & Son, H. M...---.........31
Grove Wholesale Lumber Co.----,,27
Gulf Pacific Land & Lbr. Co..... * -H- Haley Bros..............--...--.-.--.......--..29
Hall Co., James L.-.......-....--,-,--....47
Hallinan Mackin Lumber Co.----,,48
Hansen Foresi Products Co.--------37
Harbor Lumber Co,, Inc.----------.*
Hearin Lumber Company,,-----.----43
Hedlund Lumber Sales, Inc.---------*
Heinley Mastercrafi Products-.--16
Hendrick Co., J. W...,.-,..............24
Hexberg Lumber 5a|es................ "
Higgins Lumber Co., J. E.--..........53
Hill & Morton, Inc............-........ *
Hill Whsle, Lbr. & Supply Co...-,51
Hobbs Wall Lumber Co.........-..- '
Hollow Tree Redwood Co..---....17
Holmes Lumber Co., Fred C.------51
Kvalheim Machinery Co.....-.-.----.-49 -t--
L. A. Dry Kiln & Storage, Inc.---. *
Lamon Iumber Co.-.................-.-...44
Lashley, David E.....................-... *
linderman Wholesale Lumber.--.13
Long-Bell Div.-lnt'l Paper Co...l5
Loop Lumber & Mill Co.........-...37
Los-Cal Lumber Co.-...,-...........-....25
Lumber Center itAilling Co......--* -M- MacBeath Hardwood Co,............39
Ailacmillan and Bloedel...,..-.......-. *
Mahogany lmporfing Co..-----..----.. *
Maole Bros..--.-..
Marinland Iumber Co...............,.36
Markstrom Lumber Saies, H. E..*
Marquart-Wolfe Lumber Co.-..-..-. *
Marshall Shingle Co.......--............ *
Mason Supplies, Inc.---------...-..-...*
Masonite Corporalion----..--.......... +
Max Hardwood Company....,,.-...*
McCloud Iumber Co.....--..----.-.--... *
McCormick & Baxter Creosoting Co.-.--.-.,,.--....--..---.-. *
Mento, Mervin R.--.-.-------....--..-,-,.--.31
Aiines Bandini, !nc..............-..-....-21
/t4oore Dry. Kiln Co..............-....-...42
Mutual Moulding, Lumber Co.,..-16
-p-
Pacific Flr Sales.-....-.--....-.......---.....38
Pacific Lumber Co., The....,,---,.... t
Pacific Lumber Dealers Supply....53
Paciflc Wood Products----------..---*
Pan A3iatic Trading Co.----------.--*
Paul Bunyan Iumber Co.....-----.--50
Pcerless Lumber Co,-.........--.------- t
Peirce Co., Al-.......-....-............--....25
Penberthy Lumber Co.----..--.------*
Pernell Lumber Co.-..-..-...-.----...-.*
Pickering Lumber Corp.....-.--.-..,-45
Platerville lumber Co..-.....-.---....-. *
Van lde Lumber Salbs, Ray--.--J..43
Veneer Products, Inc.--.-...--...-.-.-.55 -w- Walsh Lumber Co...------------..--.-.----* Ward & Knapp..--...-..-.-.--..---.-..-------41
Warren Southwest, Inc.-----.----------35 Wells Custom Millwork----.--.--..----39 Wending-Nathan Co.--..-.-.--..--.--.-.-- | 7
West Coast Lumbermen's Assn.-*
West Coast Screen Co.----..--.---.-.*
West Coast Timber Producis.-----.*
Western Dry Kiln-.-.-...--..-------.---.-.-.53
Western Forest Products of S.F, *
-R-
Regal Door Company.....-.............. "
Repco Industries, Inc.....-......-......54
Ricci & Kruse Iumber Co.....--..-.-*
Rounds Lumber Co.-.-.......-.----.----*
Rdy Foresi Products Co.......--------40
Western Foresl Products Co.-----.39
Weslern Lumber Co...--..----,...-..----* Western Mill & Lumber Co.----.----*
Western Pine Association------.----- t
Western Pine Supply Co.---..----..*
-s-
San Antonio Pole Const. Co....*
Sanford-Lussier. Inc.-,-----.-....-.......*
Sanfa Fe Lumber, Inc.----.--..-....--..19
Scarburgh Co.. Inc.---,-.----..-.-.--...*
Security Paint Mfg. Co.--....--.....,.*
Shively, Alan A.--.-.--.-.........-........*
Sierra Lumber & Plywood......--.-.. "
Sierra Redwood Co..-----...--.....--.... *
Silbernagel, Inc., George J.-..-....23
Simmons Hardwood l"br.-.......-..-'
Smith Hardwood Co., [. R........... *
Smirh Lumber Co., Ralph 1..... *
Smiih-Robbins Lumber Coro.........21
So-Cal Building Materials Co..--*
Weyerhaeuser Company.--.---.--..-..* White Brothers.
White, Harry H.-,.....---..--..-..----.-----*
Wholesale Foresl Producis Co.---*
Whsle. Lumbermen'o Assn..------* Wilhold Glues, Inc....,..---.--.--.-----* Windeler Co., ltd., George-----.-* Wood Conversion Co.......--.---.--* Woodside Lumber Co.--.-..---.---.-.-. * Wright Lumber Sales, Paul.--.-.---...18 _Y-
Yancey Company--......--.-.....-.-.-.----* -z- Ziel & Co., Inc..--.-.-.......----.-.-.-.-* Zwart & Company, H.-.......-.-....--. *
Wcyorhocurcr Conpcny-.-.......................R1c|nond 8-5451
Wqrchocrc (Anahciml..........--..............PRorpect 2-5880
Whlt, Hd.y H........-..-..-...--.................---..5Piucc 5-3400
Wholcrqlc Folcrl Productr Co...............O[eqnder 5-6312
Wright tmbsr 5o16, Poul--.-........-..-...--IRiongle 7-3088
Zwqtt & Conpony, H.---.-----.-.--.------.---...-.DUnklrk 4-3I51
TREATED I.UJIISER-POtES_PItING-T!E'
8qt!r & Co., J. H.----.-.....--------.-...--DUnklrk 8-959f
Long-B.ll
3-1381
E3lloy e Son, D. C..---.-..-----...........-lAymond 3-1147
Foirhcnt lumbcr Co..-..,,--..-.--.-.-.-----..---.-.FRontier 5-6444
Forrir lumbgr Co.--.---..---------.....-...............FAcu1ly l -2003
Fr.mqn a Co,. sl.ph.n G................-------ORiolc 3-350O
Frenonf Forerl Productr..........................RAymond 3-991 7
Gqllcher Hordwood Co.----.--..----.....*...-.PLeoronl 2-3796
Gcorgio-Pocifc Gorp. llunborl-.-.....--.-----fitUrroy 2-2lIl
Gcorgl+Pocifc Corp.
Gcorgic-Poclfic Corp.-.
Grqce & Co., W, R..-
Grrql WctfGrn lumbcr Corp,.....--...--..-.----3Prucc 3-4931
Grove Wholercle Lmber Co,...-...........--.-LEhigh 9-3015
Hollinqn Mockln Lumber Co............-.....ANgclur 3-4161
Hmten Foretl Produch Co,......--.............1Riqng1o 3-4091
Heqrin l6ber Compony.........................-.-MUroy l -31 4()
Hexberg Lumbcr 5oler.--,.........-..................MUiloy I -6386
Hobbr Woll tmber Co...-........................-Alurroy 2-3031
Hoover Co., A, 1..--.----.--.....---.--------..-.------ilUrrqy l-9321
Hufi Lumber Compony.----.--.....-......----..--Plynouth
Independent Bldg. tnrl!. Co.---..-----.-........FAlrfqx 8-35t|tl
Indurtriol Lumber---------.-.........-.-.........---.--CHopnffi 5-55O1
Inlond tmber Co.-.--.--.---....-.....--...----.---BRqdrhqw
Jmb Dondy Imber Co..-..-.------.-------.--.RAymond 3-6557
Koibob Imber Cmpony---..--.---..-......-..-.-Dlckcnr 5-2897
Lorhley, Dwld E.-Wholoqle...-....---...---ltUrroy l-6342
Lindermqn Wholqqle Lumber-------..------.-.--5Pruce 5-6331
Lsg-Bell Div.-lntl, Poper Co.............Hubbqd 3-O353
l. A. Dry Kiln & Storoge, Inc,......-.........AN9e1ut 3{273
Lor-Cql Lumber Co....-......--..---.--.....-.-........tUd1ow 2-531 |
llohogony lmporling Compony---.--.----.----.-rttUiloy 2-28O1
,vldplc 8ro3., Inc.---..--..............-..................OXbow 8-2535
,llorkrlrom Lmber Soler, H, E,--.....-.-------NEvoda6-0146
lrlqrquorl-Wolfe lumbcr Co........-...-...HOllywood /L7558
Mq Hqrdwood Compoy......-...................NEvqdo
McCloud Lumber Co...-......--.....................VEmont
l utuql l$oulding and Lumber Co..........---FAcully l-O877
Nelmon-Reed Lumber Co.---......-..............1nion91s 3105O
Nclron lwber----. ............-EHioll 9-4521
Nelron Lmber Co.. H. 1r1.....................RAymond3-0243
soler, A. liv,-.--.--...........--rniongle
Lumber Co.. lhe---.---.....-.-..........---riurrqy
Co., E. t..........-.........................--..-.ORiol.
Colifornio Door Co. of 1.A., The----.-..-..-l,Udlow 8-2I41 Cqf ifornia Pmel & Veneer Co.------------...-NlAdi.on 7-@57 Corlow Conpoy ...-..--Ple6ont 2-3136
Cobl Compony. t. r$,.......,........-----------.....ADmt t-4211
Contincntol f,loulding Co....-...........-..-.-.....FAcelty I -5566
Corolltc Cmpqny. lhr--..............-.-...-.....nAymond 3-E271
Diomond W Supply Co....-........----..---.---.OVcrbrooL 5-740{J
Holey lror. (Sonto r$onlcql.--.......-----....---UPton G4t3l
H.lnl.y thutls.r, Pqu1....................................UPron 0-4895 Jordon Sorh & Door.--.---...-..--........--.....--Plrqrot 8-416E
iloron Suppllor, Inc..-...-....-......-.-..-.........ANge1ur l-0657
Poclic lumber Deolcr: tupply, Inc...........3Pruce 5-3461
Rcaol Door Compony..-..-.-..--..-.-.-....-..CUmbcrlqnd 3-6216
Secol Bldg. Motarloh Co...........-........trlAdiron 7-5304
Slroit Door E Plywood Corp.----....-..GUmbcrlcnd 3-8125
ldlrr,
IUMBEN AAID TU'Ii8ER PRODUCTs
Inlond tmber Conpony...............-......-...Glldley 4l 583
,ilqplo Bror., Inc.....--.................-..........-...Hlckory 2-E895
5olqnq Cedqr & Milling Co..-...........-..-...-.BElmonr &3437
South Boy Lumbcr €o. lLor Angelerl..--.-.-ZEnirh 2261
Tdlar, W"brte. & Johnron----...................GR|d1cy 8-4174
Wcyerhocuser Cmpoy...........-..............G1encourt 9-1756
EUttDtNG 'trATEilAt S
Cobb Compony. T. rlt.---.........................-.8Elmonl 3-6673
6-Ol 39
Slmnonr Hordwood lmbcr Co,............----SPruce 3-l9lO
Smith-Robbinr Lumber Corp............-........Ptsotmt 3-4321
5olono Cedqr & lililllng Co.......-----.---...REdwood 7-6691
Soth loy Lumber Co............--.---........O1c9oa 8-226a
soulhe.n Cqlifornio lmbcr 3q1er.......-....MUrrov 1-3597
Stohl Lumbe. Co.............---.......--.---....----..ANgel6 3-6844
Stqndqd tcmber Co., Inc.........-...........Oteonder 5-7I51
5lqnton & 5on, E. J..--..-------.------.............!Udlow 9-5581
lorono Lumber Solct, Inc.-.------..-..---..----llurrqy I-6361
Tolbot lumhar Cmpoy.........-.-....-....!ladrhm 2-4i177
Tortcr, Webrtqr E Johnton, Inc.--..........AN9c1$ 9-7231
Twin Horborc Lumbcr Co.-........--..-;--..-....Rlclmond 9-6524
Union Lumbe. Compony............... ---.......-lltAditon 7 -2282
Uailqd Whlre. Lumber Co.....--.-......-....-ANgelur 3{166
Uniled Slqt€6 Plywood Corp..--.....-.-........lUdlow 3-3zl4l
U.5. Plywood Corp. (Culvcr City|................UhoD e5666
U.5. Plywood Corp. lGlcndolel---.....-...-----.Cltru 42133
U.5. Plywood Corp. lLong Beochl.....-.-..HEmlock 2-3901
U.5, Plywood Corp. (Sonlo Anql...-...Klmberley 7-1691
Vo lde Lmber Solet, Roy--..............-....-I$Urroy l-1668
Wqlrh lumber Co...................................ED9wood 7.6669
Wandllng-Notho Co................-...........-....JltUrrcy l-9321
W.rlsm Forett Product! Co......-...-......-ANgclur 3-6138
Wdtorn llill & Lmbcr Co........-..-.......AN9e16 2-4148
Main ofrce and \ilestern Sales office:
P.O. BOX 2065, Torrance, Calif.
FAtrfax 8-3540 TWX TNC 4286
Northern Californla Sales Ofrce:
400 Fortieth Street, Sutte 103 OAKLAND I, Callfornia
Olympic 4-70?1
Eastern Sales ofrce:
165 West Waeker Drlve, Chicago 1, Ill.
RAndolph 6-5881; TWX CG 729
Sau'rnllls:
of Reduood Productt Manufrcatrers
and
We-ond our predecss5ey-lrqye usd ROYAT BOARD for the post 6 yeors
wE HAVE PRODUCED MORE THAN 1,000,000 STRAIT DOORS FEATURTNG ROYAL BOARD. WE FIND IT TO BE SUPERIOR TO OTHER HARDBOARDS.
Our experience with ROYAL BOARD shows o low-point obsorption, which is o desiroble feoture in o point-grode door.
lF YOU hove experienced problems with doors under dry, desert conditions, then Specify
-the most stoble Door under AIL weother condilions
Mo n uf octured by Stroit . to Stoy Stroight!
QUaurv FLUSH DooRs PRoDUCED IN THE WEST FOR WESTERN USERS!
Wholesolers lo Deolers Only
