The California Lumber Merchant - January 1962

1962 And Many, Many More Years An Editorial

EOR SON{E WFIEKS we have had set in type the r' "Fallout Shelters" article which appears on page 10 of this January l, 7962 issue, but we were darned if we were going to use it in one of our December "Holiday Issues." However, let us emphatically state that, in so doing, we intend no refection on the supplier of this article, who sent it to us for use at any time and whose material is legitimate and of pertinent interest.

We merely use this subject to point out that, though there are, daily, grim realities to face, we thought it would be nice to put them aside for the holidays and enjoy the good will, the spirituality and the hospitality of the season. Some may say that such an attitude is akin to that of sticking one's head "under the Christmas tree"; if true, we willingly accept the criticism. We would rather, for a brief time, have the vision of sugar plums dancing through our heads than that of atomic flashes.

No-w, hou'ever, it is the New Year, the holiday is over, and we again face the realities. Sg, the "Fallout-shelters"

article is in this issue. We don't knbw that we have any more solutions to the very real problems, social, political and economic, that gathered in force during 1961. The individual, in these times, seems almost helpless in offering any effort toward solution-and therein lies the perplexing frustration which confronts so many people.

But not quite helpless. Faced with world problems daily screamed ai us from ne&'spapers and TV, living in the midst of change so fast 'vve sometimes have difficulty remembering what yesterday was like, what can we do ?

We can individually try to keep our lives in order and balance, we can resisi the complexity and extravagance of modern living by keying our own activities to simplicity and moderation, and we can each day, assaulted by all the "ne\v," remember to observe the "old-fashioned" rules of courtesy, dignity and honesty in our business and social relationships with people.

Upon such a basis, we are readv for you, 1962, and many, manv more vears to come.--The Editor'.

"Oul of thc Asher Springs thc Phoenix" is thc themc of the oncienl Egyption ttory, opplicoble just os well to rhe rebuilding of H&H Supply,,Seoride, which, desrroycd by ftrc in April of this yeor, in lofe November colebrored ir rebirth ond grond opcning.

We'll hove th:. 3tory of c bcqutiful ond nodern ncw retoil operclion in our foihcoming isue. WorA for irl

There's a New Year just around the corner, And every day of it belongs to YOU, Some days will be cloud-hung, no doubt, and dreary, But most of them will-smile from skies of blue. Square your shoulders, son, and lift your chin up, Take this New Year; mould it to YOUR plan; Past is past; but say, boy, in the futureThere's time and room, you bet, to play the man.

-I\4rs. A. M. Conner

Now for some Neu' Year thoughts from many directions and from many men:

Here is a little New Year resolution, or pledge, that can be taken safely in large doses : "I pledge for the New Year to be a better friend to all my friends than I have ever been before." Take your friendships seriously. Put them to work. Be a useful, helpful, understanding, Ioyal friend. But, above all, be an ACTIVE friend, and keep your friendships well oiled and polished.

A piece of New Year advice: If you discover that a friend is slipping away from you, drop everything else and go catch him and bring him back; for that is one of the few things in this r,r'orld that no one can afford to lose.

A wise New Year suggestion: Never write an ungenerous thing to anyone, on any subject, under any circumstances, at any time. Such writing is just plain blundering every time.

A good New Year's resolution and intention is sometimes so thoroughly satisfied with itself that it forgets to go further. Don't just aim ; shoot !

It's an easy thing to do a thing, tomorrow; . But the guy whoJe life is sunny- And the guy that gets the morley- Is the guy that says- "I'll do it now-or die !"

Here is a grand New Year thought by Abraharn Lincoln: "From this day on I mean to do the best I can. If I am

BY JACK DIONNE

right, time will prove it. If I am not right, ten angels swearing I am right $'ill not make it so." -

One man gets nothing but discords from the keys of a piano; another gets harmony. No one claims the piano is at fault. Life is the same way. The discord is there: so is the harmony. Play it correcily and it gives forth beauty; P]1y it falsely and it produces utter ugliness. But life is NOT at fault.

A little bit of QUALITY will always make 'em smile, A little bit of COURTESY will bring'em in a mile, A little bit of FRIENDI-INESS rvill tickle 'em, 'tis plain. And a little bit of SERVICE will bring'em back again.

Harken to the .i'r'isdom of Robert Louis Stevenson: "The day returns and brings to us the petty round of irritating concerns and duties. Help us to play the man. Help us to perform thern with laughter and^kind faces. Let cheerfulness abound with industry. Give us strength to go blythely on our business all this day. Bring us to our resting beds weary and content and undishonored, and grant us in the end, the gift of sleep."

The bigger the rnan, the more childlike his nature. He is more charitable. He is never hurt by criticism. He never critizes except to help.

Some good "I WILL's" for Ne'il' Year's: will talk health, instead of sickness. rvill talk prosperity, instead of failure. will carry good news, instead of bad news. will tell the cheerful, rather than the sad tale. will mention my blessings, rather than my burdens. will encourage, instead of criticize. will try to be a friend to everyone I know.

I will speak of the sunshine of yesterday and tomorrow, rather than the clouds of today.

Charles Kingsley left this fine Nerv Year thought: "Never lose an opportunity of seeing anything beautiful. Welcome it in every fair face, every fair sky, every fair flower, and thank Him for it who is the fountain of all loveliness."

WE'RE PROSPECTING IN NEW IERRITORY AT 3871 PIEDMONT AVE, OAKLAND II, CALIFOR'U IA

YES, PARDNERS, THE SANTA FE (LUMBER) TRAIL NOW HEADS EAST TO OAKLAND!

After being ol Drumm & Cqlifornio Streets in Sqn Frqncisco for over 50 yeors, lrqffic qnd the lqck of tronsporfqtion to qnd from our homes hqs deprived us of our longestqblished qddress.

OUR NEW LOCATION: 3871 Piedmont Avenue Oqklond I l, Colif.

OUR NEW PHONE: OLympic 8-5000

WHY NOT GIVE U5 A JINGTE TODAY AND TAIK WITH EARI CARISON OR GUS RUSSEII?

Stroighr or mixed cors-shingles ond shokes co,n be locrded os desired.

SANTA FE IUTI'IBER, INC.

3871 PTEDMONT AVE., OAKLAND I t, CALIF.

Phone-Olympic 8-6000

(Gusl RUSSEII

NBMDA Convention Elects 1962 Officers

At the recent National Building Material Distributors Association 1Oth Annual (Design for Dividends) Convention in Chicago, three new officers and five new Directors were nominated and elected by the membership.

The new President who will serve during 7962 is Donald B. Richardson, President of Richardson Lumber Company, Denver, Colorado. 1\{r. Richardson has been associated in building material distributing lor 17 years, was elected a Director of NBMDA in 1960 and served as Treasurer that year. In 1961, he served as Vice President under M. L. McCreerv. President of Nlichigan Wholesalersi.Inc., Jackson, X{ichigan.

ln Denver. Mr. Richardson is a Director of W.O.O.D., Incorporated, Denver Metropolitan Y.M.C.A. and the Citizens' Savings Bank. He is also active in the Rotary Club and the Chamber of Commerce.

The President that Richardson is succeeding has been one of the most active Presidents that has served NBMDA. M. L. McCreery traveled r,vell over 20,0N miles to local and regional meetings and spent over 6 rveeks of his time on behalf of NBMDA.

The new Vice President of NBMDA is Lewis H. Jenkins, President of Jenkins Wholesale Supply Co., Inc., North Wilkesboro, North Carolina. Mr. Jenkins served as Treasurer of NBMDA in 1961 and was also elected to the Iloard of Directors in that year. Mr. -fenkins has been in the wholesale building material field for 16 years.

In North Wilkesboro. Mr. Ienkins is a Past President of the Optimist Club, a Director of the Chamber of Commerce, a member of the local School Board, Chairman of the County Red Cross, Chairman of the County Library Board, Chairman of the

County Airport Commission.

Succeeding Jenkins as Treasurer of NBMDA is William G. Grieve, Vice President of Building Material Distributors, Inc., Stockton, California. Mr. Grieve has been in building material distributing for 9 years. Besides being elected Treasurer of the Association, he has also been elected to serve a three year term as a member of the Board of Directors.

In California Mr. Grieve is active as a Director of the Western Building Review, Director of the California Heart Association and American lleart Association and a member of Armstrong's Cork Policy Committee.

Also elected to the Board of Directors is H. A. Almand, Jr., Executive Vice President of Booker ct Company, Inc., Tampa, Florida. Mr. Almand has been active in the building materials field for 20 years. William C. Duffus, President of W. Clare Duffus Limited, I(itchener, Ontario, Canada, is the first Canadian to be elected to the Board of Directors of NBMDA.

Mr. Richard J. Lindo, President of Minfelt Wholesale Co.. Inc.. Watertown, New York, was also elected to the Board of Directors. He brings with him 15 vears of exoerience in the build-

ing materials field and 6 years as a member of NBIVIDA.

The fif th Director is Merritt R. Wentz, Fort Smith Sash & Door Companl, Fort Smith, Arkansas.

The above mentioned men take office January 7, 7962. The retiring Board consists of E. H. Fahrenkrog, Building Products Supply Company, Inc., St. Louis, Missouri; C. Lawrence Fenner, Mohawk Building Materials Corp., Rensselaer, New York; R. R. Haley, Haley Wholesale Company, Inc., Santa Barbara, California; Harold C. IVIay, I\{ay Supply Company, Little Rock, Arkansas; and M. L. McCreery, Michigan Wholesalers, Inc., Jackson, Mich.

Decision Announced

DeWitt Nelson, Director of the Department of Conservation, announced his decision in the recent State Forest Practice case against Rasor & Sons Inc., of H"ppy Camp, California.

The Director's decision, based on the findings and recommendations of State Hearing Officer Coleman E. Stewart, is a suspended revocation of the Timber Operator's Permit held by Rasor & Sons, Inc.

llasor & Sons Inc,, were accused by State Forester Francis Raymond with several violations of the Redwood District Forest Practice Rules.

At the hearing held in Eureka, California, on October 31, 1961, Rasor & Sons, Inc., rverc charged with failure to leave sufficient seed trees for forest reproduction and failure to clean up logging slash for fire prevention purposes. Deputy Attorney General Robert Connett presented the State's evidence. Revocation of Rasor & Sons Inc. Timber Operator's Permit is dependent upon a three-year probation period of no violations of any forest of fire laws. Director Nelson's decision becomes effective December 2I, 1961.

Introducing ihe 1962 NBMDA oficers. Lewis H. Jenkins, Donold B. Richqrdson Grieve.

From lcft: qnd W. G.

SAN ANTONIO TUMBER SHEDS

DID THE JOB SO WELL...

We Built Another!", Says Herman "Matty" Matisofi, President of the Garey Lumber Company in Pomona. "We've Found that San Antonio Pole Construction Gives Complete Inventory Protection . . Greater Handling Ease . . . and Cleaner Storage."

"l'd walk a hundred miles to climb a San Antonio Pole . . . because, like the Garey Lumber Company in Pomona, I recognize quality construction when I see it!"

l\fORE than 4,000 people attended l-vr the open house celebrating the reopening of the Garey Lumber and Ilardware Company at 198 N. Garey Avenue, Pomona, California, on November 17, 18 and 19.

The firm was partially destroyed by fire last June. Despite the damage not one work or sales day was lost white reconstruction took place. During this time the entire yard and area around the store was paved.

Those attending the open house found the new yard and store to be a one-stop shopping center. Many commented that they were delighted that all building needs for home builcling, remodeling, and improvement are available at the one location.

Visitors found the numerous exhibits displayed during the open house to be interesting and useful in considering new ways to improve their homes. Representatives from several wholesale firms were on hand to help owner Matty Matisoff and his staff to answer the many questions askecl about the various Droducts exhibited and also inquiries about methods of remodeling and financing. Among the representatives lending Matty and his crew a hand were those from U.S. Plvwood. Masonite Corp.. Armstrong, Cbralite, and Chambers Kitchens.

Hamburgettes were served to all

Giant Open House Celebrates Garey Lumber Re-Opening

visitors by Matty, his manager Bob King, salesman Dale Gray, and order,man Norman Young who prepared them on a built-in Chambers Kitchens electric range. Installed in the new store are permanent displays of Chambers Kitchens equipment with electric and gas equipment fully operative.

A11 those attending the open house had an opportunity to register for three prizes. First grand prize was an aluminum patio cover valued at $395. Second prize was a five-by-seven-foot redwood playhouse while five gallons of exterior stucco paint went to the third orize winner.

Keys were given to all visitors for them to try to unlock the pirate's treasure chest. Of the hundreds of keys handed out, 50 opened the treasure chest which contained the same number of coins each imorintecl rvith a number for a prize.

Among the attractions featured were a box car of Armstrong ceiling tile and a car load of 2O and 30 gallon galvanized trash cans. Matty saicl that the entire box car load of ceiling tile was sold by the end of the last day of the open notlse.

l\fore than half of the trash cans were sold during the open house. Bob King mentioned that one woman rvho had purchased one on Saturday returned on the following Tuesday and

bought two more; an illustration of quality, pricing, and salesmanship.

Visitors had no trouble finding a place to park for there is a 50-car capacity paved parking lot adjacent to the store and yard. Matisoff explained that the lot was always filled to the brim during the celebration.

Matisoff attributes much of the successful open house to extensive newspaper and radio advertising.

The new store provides 2,500 square feet of display space and incorporates new ideas in design and construction. Here the firm not only maintains its offices, but also exhibits a complete line of hardware, ceiling tile, and paint stock as well as displays of other building materials. The'fiim also carries a full line of interior aggregate paneling.

The new store and yard were plar.rned witl-r the idea of providing a new concept of service for the Pomona Valley area. A new department for helping do-it-yourselfers remodel and imDrove their homes includes facilities fof planr-ring, designing, and even installing all improvements. This remarkable service includes provision for obtaining color renditions of the projects to be done before work is started.

"\A/e are equipped to plan and supply a house from roof to foundation in building materials," Matty explained.

The Garey Lurnber and Hardware

Open house visitors like the one sbove (lefi) found rhor rhe Gcray Lumber qnd Hordwore liome building, remodeling, ond improvement. ln fhe next photo, owner ft/lofirofi is shown Compony ofiers the 6le-i1-your5elfer everything he moy need for in rhe middle of c sole to q customer who weors q contenled rmib.

: LLs ftit

Pomono Volley residents ottending the open house celebration of the Gorey Lumber ond Hcrdwqre Cornpony, Pomono, Colifornio, were pleosed to find thof the sign reoding "Everything to Build Anyrhing" (rop, lefi) neons exoctly whsl il soyr. Next is ownet Motly llcrisofi ond lo hi. righl, monoger Bob King. Top night: thi3 is oie of rhe twi newly builr pole sheds built for the firm by Son Antonio Pole Conslruction Compony. iliddle lefi: smort disploy of ceiling tilc owrqcted numerous visitors during th€ open house ond hos brought them bock cs sleody cu3lomers. Second from middle lefr: sclesmqn Dole Grcy stonds in doorwcy to welcome o few of rhe 4,000 visitois who afiended the celebrqtion, Third fron middle left: Groy ond Matisofi toke o broak before qnolher onslcughl of curlomers line up in front of the co:h register. lAiddle righr: lnonoger King shows us how some of the ftnc quolity lunber is neotly stored for imnediote sqle in one of the new sheds. Bottom left: getting the focfs from ordermon Normqn Young is C.L.M, reporler Dsve Fcries. Bottom middle: lurnber slocked on Jumber Ireer con eosily be stored ond unlooded for swift delivery. Eottom right: spacious porking lot which holds 50 cutomobiles.

Company provides service to the more than 130,000 potential customers living within a five mile radius of the firm's location.

The new yard, \ /ith storage sheds built by San Antonio Pole Construction Company, is sleek, modern and efficient. A new idea in lumber storage is incorporated in the more than 7,500 square feet of pole sheds in which a large variety of lumber is stored on lumber trees. Each item is readily available with Hyster lift truck operacton.

Drop canvas curtains are used to cover plywood stocks to prevent moisture from damaging the wood.

Noteworthy is the fact that the firm has a spur track with a 30-car capacity.

The entire ground area of the yard, parking lot, and surrounding area were paved during the reconstruction. One is amazed with the spic and span cleanliness of the store and yard. All facilities are so spotless that one would Cxpect to see someone with a vacuum cleaner and dust cloth continuallv

scurrying around from store to yard and back again.

Mattv Durchased the business from Curran'Brothers in 1957, the firm dating back to more than 65 years of continuous operation. As the Pomona area has grown and expanded, so has Garey I-umber and Hardware.

Assisting Matty are six employees whose experience in the lumber and hardware business totals more than 100 years. Matty has been in the lumber industry since he was only as high as a "sapling."

G-P Announces New Plywood Pricing

A general 4 to 5 per cent increase in the mill price of most sanded fir plywood items, plus a complete break from tl-re industry's traditional "index grade" method of plyr,r'ood pricing have been announced by Georgia-Pacific Lorp.

"Various thicknesses and types of sanded fir plywood now can seek their

own individual market levels in closer relationship to production costs and demand," the company said in announcing its new pricing system.

The latest G-P price list places r/ainch AD sanded interior panels, the former "index grade," at $67 per thousand square feet. However, other thickrlesses of both interior and exterior grades rvere raised by varying amounts, generally less than their traditional ratio to rf-inch, it was explained.

A month ago the big plywood manufacturer broke orecedent initiallv bv

raising its /4-inch sanded panels and . ,i leaving all other thicknesses of both

interior and exterior grades unchanged.

This raised fu-inch AD interior $5 to $65 at that time, while the latest boost I increases this item ;;"lh;; $t-i; $6t.

The new list, besides eliminating the

old "index grade" relationship of prices,

extends the new '"individual market

level" formula to the company's full

line of sanded plywood in all thick-

nesses of both'iriterior and exterior * grades, G-P said.

NEW CONSTRUCTION

Reprinted from "Econonric Indicators" prepared fiy the Joint Economic Committee by the Council of Economic Advisers for the President of the United States.

StLLtolt3 0F00LLAn3

Veleron Lumbermon Returns To rrl/lrolesqle Ronks

Walton-Smith & Co., Inc. announces the appointment of R. J. "Dusty" Dussler to the sales staft, according to Bill S,mith who directs'the firm's diversified wholesale lumber operations in Southern California.

Period

During an association of 18 years with P'ope & Talbot, Inc., Mr. Dussler was Southern Cali.fornia Sales 1\{anager, headquarters at Los Angeles until district offices closed in 1955. Six years of retail experience followed with two major lumber firms in Los Angeles and Orange counties. "Dusty" has a well-rounded backgrourrd in the industry and will soon be calling upon his many friends in the Southland.

NBf,lDA Member Attends Convention

Dick Freeman, vice president, So-Cal Building Materials Co., Inc., of Los Angeles, Calif. attenrled the Tenth Annual Convention of the National Building Material D'istri,butors Association in Chicago, November 8th through the 11th.

Over 600 persons attended the four-day "Design for Dividend" program of general meeting, panel discussions and clinics.

Mr. Freeman has been active in NBMDA for eight 1.ears.

Covering the broadest possible range of valuable topics relating to the wholesale distributor's operation, yet presenting important subjects in depth, the information-packed NBMDA meeting was clesigned to analyse problems of growth and competition in the Industry.

Total expenditures for new construction October as in September. A slight drop by public construction expenditures.

(seasonally adjusted) were about the same in in private construction expenditures was balanced

A highlight of the Convention was the Conference Booths where distributors and manufacturers were able to discuss with each other the marketing and product problems that confront them. Another highlight was the premiere showing of the 20 minute film "Making Good Things Happen," which deals with wholesaleing and NBMDA.

ENDTITE REDUCES END cHECKS & sPuls

IOGS ond LUMBER NEED ENDTITE'S SPECIAI PROTECTION TO

1). Reduce losses which result from end defects

2). Prevent too ropid drying through ends of lumber

31. Provide ottroctive End-finish for better oppeoronce

QUALITY AND SERVICE

ri'HEN YOU ISELEGT STANTON PRODUCTS

o lmported and Domestic Hardwoods

o Stanwall

o Cork Board

.:

o Pacific Coast Softwoods for Every Purpose

o Acoustical and Decorative Ceiling Materials

STANTON SPECIATTIES NOW AVAIIABIE:

Philippine Mohogony Bevel Siding 3AxlO

"Slonwood" Philippine Mohogony Finish S4S 1x6,8, lO & 12" Pqcific Coqst Alder, Mople, Birch, Bolso Wood, Genizero

"Fosiest Delivery. . . fo oll of fhe Soufhwest!"

E. J. STANTON & SON INCORPORATED

4770 Districf Boulevqrd Box 3815 Terminql Annex

Vernon, Cqlifornio

Fallout Shelters Developed by DFPA

A series of practical, economical fallout shelters, some of them simple enough for do-it-yourself construction, has been developed by the Douglas Fir Plywood Association in cooperation with Federal authorities.

Shelters that can be built under ground, in basements or above ground are included in the series, which meets requirements set down by civil defense planners.

Booklet and Drawings Available

A booklet outlining necessary preparation of a shelter, along with descriptions of the three DFPA designs, is being offered to the public and separate working drawings for each design have been prepared. Single copies are available free from DFPA, Tacoma 2, Wash. The booklets also are available in quantity and are a valuable sales aid for building supply houses planning to offer materials or panelized shelters.

The underground provides protection from even the heaviest fallout concentration and will resist blast from a 2O megaton bomb dropped seven miles away. Located as recommended under three feet of earth, the shelter is strong enough to shrug off the weight of cars normally parked on top and its joints were successfully tested in laboratory to withstand a l0-foot head of water. This means it could be built 10 feet under lvater without leaking.

While underground shelters are recognized as offering maximum safety, many families will prefer the basement structure. DFPA's design affords at least five times the protection of an ordinary below-grade basement and 20 times the safety of a daylight basement protected on two sides.

One of the above-ground shelters delivers essentially the same protection as tfie below-ground model. Another model offers more protection against fallout than the basement shelter and is most suitable for construction away from prime target areas and the danger of heavy blast.

Completely.ossembled follout shelter is lowerad into tho excovolion, Eorth is rhen bockfilled oround the sides ond three feet of eorth loqded on top. The sheltar, ossemblcd from full-size rheets of pressure treoled fir plywood ond 8-foot 2x8s, re3i3l3 o l0-foor

The association estimates that materials cost for the basic shelters will run from about $250 for the least expensive basement model to $800-$900 for the underground design. Contracted prices would range from $400 up to $1500 for an underground shelter complete with ventilating system. All of the shelters use lumber and plywood in standard sizes and only the underground model, with its major excavation, is outside the abilities of an ordinary skilled do-it-yourselfer. The basement model incorporates concrete block in its design, but eliminates the need for mortaring the joints, one of the biggest headaches for the handyman.

Space For At Least Six Persons

The basic design for each shelter contains about 64 square feet of usable living space, the minimum for six persons. The shelter is an eight by eight foot box, assembled from preframed lumber and plywood. In the DFPA prototype, panels were prefabricated and hauled to the site, where the shelter was assembled before being lowered into the excavation. In-place assembly also is practical. The panels can easily be produced by dealers or builders familiar with the Lu-Re-Co system and will be available through licensees of Plywood Fabricator Service, Inc.

All building materials for the underground shelter must be treated against decay. Plywood is purchased pressure treated ancl the same handling is recommended for framing lumber, although careful application of preservative is satisfactory. A special nail and water tight joint treatment also are speclneo.

Earth is backfilled around the sides, then the top covered with three feet of earth. All that is visible above ground are two ventilation pipes and the lid of a ladder shaft. The design includes details on venting and DFPA's booklet provides complete information on stocking the shelter.

The basement shelter is the easiest to build and consists basically of dry-laid concrete block sandwiched between two layers of fir plywood. Unlike the underground model, this shelter can have a dual use as a storage room, darkroom, workshop, etc. The plywood walls make it possible to finish the structure attractively and prevent it from

A pcnelizcd seclion of a fqllour shelter developed by rhe Douglos Fir Plywood Associqtion is lowered into plcce during ossembly of rte six-person unit. The ponclr ore fobricqted in o shop, ocsenbl.d ot the rite, In rhis modcl the unit wot compleloly ossembled before being lowered info the excovation, but orrcmbly is prccficol in dre permonent locotion.

heod of woter ond will resist lhe blost of o 20-megoton nucleor bomb.

WE'RE ALL ALONE . . Let's Make the Most of It."

And that's just what we've been doing for the past 45 years. We work alone because we consider our independence a valuable business asset. We buy from whomevcr we choose and this freedom of selection means added quality for you. We've been riding the current fior 45 years, and our specialized extrlerience with local conditions is yours to take advantage of. We've got quite a long romance going with our top suppliers, our good mill sources, and our friends in the industry. We'd like to start an afiair with you, so let's get engaged in some business real soon.

FAS?

The

"DARLTNG,

6" oll $ Woo. . . . . . & J{oppA onl, Frotp"routt '62

ATKTilSON . SIUTZ COilPATY

STRAIGHT oR MIXED SHIPMENTS . .

cAR. or TRUGK -&- TRA|IER Att WEST COAST FOREST PR,ODUCTS

SAN ,$ATEO, Cqlif. "d"p"ndobl" p"r "

P.O. BOX 922

rhis picture wos loken from beside rhe boffe woll shielding the enlronce shoft of o follout sheher. Three feet of eorth, topped by o lown. resl3 on top of the unit, which rneets federol requiremenis for o sixperson sheher. The ventiloting equipment, which ccn be operoted elecfricolly or by hond, is under the shelf in rhe for corner.

Ffreside 5-1621

TWX: SttlfO 35

basement model in resistance to fallout.

_ By using a_high appearance grade of plywood, such as I exture (Jne--E,leven, the shelter can be attractive and its location makes it possible to use the structure as a storage building or backyard bedroom. Contracted cost should 6e about $1000.

Only fie two yent pip6s cnd rle podlocked horch ore visible after ecrth fill is complered over the follout sheher. The comp lete ly pcnelized sheller, fqbricofed of fufl-size sheets ol r/z-inch pressure-t?eoted fir plywood cnd lumber, will word ofi the heaviest follouf ond ofiers pro- leclion ogoinst blqst from ony but neor-hits of nucleor bombs, becoming an eyesore in a" finished basement. The plywood also is a good surface for installation of built-ins and its structural value eliminates the need for mortar between blocks.

The first type of above-ground shelter is essentially the same as the below-ground model, except that it requires less exca.,'ation or can be built where rock occurs near the surface. Mounded with three feet of earth, it provides about the same protection against blast, fire and fallout.

The other model, rugged structurally and offering full protection against fallout, does not offer the same degree of blast resistance but is ideal for areas away from prime targets, where radiation will be the principal hazard. It is about midway between the underground shelter and the

Brentwood Lumber Compony Complefes New Showroom qnd Shed

Brentwood Lun-rber Company previewed its new showroom-shed combination last month which is aimed at capturing a larger part of the r,r'alk-in and farmer trade in the area. The company's old storage shed was destroyed by fire on September 14. Ed Jenkins is manager of the longestablished Contra Costa County concern.

Holidoy Serie:

This beouriful precision unit offers cleon, clossic styling thol blends beoutifully wirh ony interior. The top holf louvre ollows free oir circulolion while the solid lower ponels keep oul dust,

Deolerships Avoilqble.

Brochures ond Price Lists on requesl feoturing o complete line of the New Bi-Fold Metol Doors for every interior decor.

Lumber Association of Southern California Launches Plans for May Conventioll--Trade Show

ilfAY seem far away? Well, so did Christmas a couple of rvl 6en1ls ago, and as we write this three-shoppingdays-left, we still- ! ! !

All of which is by way of saying that a number of farsighted firms have already signed up for exhibit space for the 45th Annual Convention and Trade Show of the Lumber Association of Southern California, to be held at the Lafayette Hotel in Long Beach, May 8-9-10.

Meetings and exhibits will be held in one central location at the Lafayette which is, of course, tl,e ideal arrangement. We understand that large equipment will be displayed on the outside parking lot next to the lanai of the hotel.

Terry Mullin, the energetic and able president of the year, will preside at the Association's business sessions. Paul Hollenbeck is lending his skillful direction to all

Stqte Deportment Bqcks Log Exports lo Jopan

The State Department believes it is in the interest of the Pacific Northwest and the nation to increase, rather than to restrict exports of logs and lumber to Japan. This position was taken in the latest communique from the State Department to Northwest senators who have received protests from a small group within the lumber industry whose spokesmerr claimed rising exports were hurting some sawmills.

An investigation of this issue is scheduled by a House Labor subcommittee headed by Rep. John Dent, D, Pa. The probe rvas requested by several Oregon and Washjngton lawmakers, none of whom has taken any stand for or against log exports to Japan.

A government inquiry into the matter by the Departments of Interior. Agriculture, Commerce and State resulted in a report last month which concluded: "It is evident that Japanese purchases of saw logs in the Pacific Northwest have considerably increased in 1961 compared with the same period in i9OO. The information that has been developed does not show, however, that increased exports of logs have harmed the domestic lumber industry. Limitations of shipping facilities and signs .that demand is weakening make it seem unlikely that log exports will reach

activities, and Jay Golde, as convention and trade show manager, will work hard to turn out a finished product. Jeanette Share, the Association's "Girl Friday," can be counted on to see to all the multitudinous details which such a meeting entails.

But it's not too early for all manufacturers, distributors, and allied interests to put in their bid for exhibit space now. After your Number One Resolution : "Work harder !" and your Number Two Resolution : "Stop smoking !", why not, for January 2, put down the Number Three Resolution: "Call Vlctoia 9-6461, Burbank, California, and reserve exhibit space !"

The Lumber Association of Southern California is a great organization, with a great May convention ahead. Give it your support, for in so doing you are going to be giving your business support, too !

such a scale as to harm the domestic lumber industry."

Senators from Washington and Oregon came back with a joint request for a task force from labor and management within the lumber industry to determine how both domestic and foreign wood needs can be met; for explorations of trade possibilities with Japan; for a regular reporting service on exports of logs and lumber; for talks with Japan about its 10 per cent tariff on lumber.

Hobbs Wqll Reorgonizolioni

Godcrrd & Bell, Inc. Formed

December 3L, 1961 , marked a change in Hobbs Wall Lumber Co. The company changed its name to Godard & Bell, Inc., it is reported, and will continue in operation as mill representatives for Willits Redrvood Products Co. Al Bell and Lew Godard will be principals and offices will be maintain ed at 2030 Union Street in San Francisco.

On January 2, 1962, a new corporation named Hobbs Wall Lumber Co. r,r'ill come into being. N{anagement will be in the hands of n4ichael Coonan, president, and Bill Johnson, executive vice-president, rvho have purchased stock in the conpany. lVlessrs. Godard and Bell will be directors in this company. Offices will be maintained at 2030 Union Street, San Francisco, and a general wholesale business will be conducted.

Private housing increased in October to an annual rate of almost 1,500,000 units (seasonally adjusted). The number (unadjusted) of FHA applications and VA appraisal requests also increased.

Rolph [. Smith Lumber Compqny

A DtVtStON OF KIMBE RLY- C LARK CORPORATION

Our Lumber ond Wood Products Customers will continue lo receive the some High Quolity Precision Monufoctured Moteriols with the some Coreful Hondling ond Excellent Service os in the post.

Becoming o port of this Outstonding Pulp ond Poper Orgonizotion will ossist us in getting Greoter Utilizotion from our Vqst Forest Resources by Scientific Lond Monogement.

Home Conslruction ' lnferior Trim Ponels ' Box Shook ond

Consumer Products from Wood Fiber ANDERSON, CALIFORNI

"fhere's nothing in ihe world Iike wood" for

HALEY BROS.

SAIIIA MO}IICA

P. O. Box 385

Monufocturers

Stock qnd Deroil Flush Doors

CRES(E]{I

Your big SEG0tlD ll{YEllT0RY at Arrowhead is as close as your telephone Fast Service-no matter how mixed-up they are Phone or write in your orders Calls receiyed in the forenoon will be scheduled for truck pick up the same day.

l(eep slow moving items out of Y0UR inventory . . . Leave the slow moving items ll{ Y0UR SEC0I{D l}lVEtlI0RY at ARROWHEAD TUMBER C0. yard. 0uali$-Dependability-Satisfaction$eryice. Storage in Transit-L G I and Dhect Shipments

"Just GallArrowhead-Arrowhead Lumber Gompany always has it."

599 Wotermon Avenue Sqn Bernordino, Colifornio

TUrner 4-7511 . TWX: ZD 8796

The Manufacturer versus The Wholesaler (and vice versa)

By JACK PFEIF;ER

In Part I of this article, (December lst issue of CLM,1, I pointed out a number of industry conditions that are adversely affecting the relationship between the manufacturer and the wholesaler. These conditions were:

1 End-users demand specialty products which often are difficult for independent wholesalers to prop- erly handle.

2 l,arger manufacturers are in a posi- tion to make specialties and provide the functions essential in spe- cialty products marketing. Smalier manufacturers are at a disadvantage in these respects without the proper wholesaler relationships.

3 Traditional distribution channels rvill continue to be by-passed unless wholesalers make their services sufficiently valuable to forstall the practice.

4 Manufacturers margins are being squeezed so that they require all possible efiorts by th6ir wholesale representatives to obtain higher prlces.

5 Manufacturers want more partici- pation with their wholesalers in the marketing decisions affecting their products.

Both manufacturers and wholesalers ga1- q9 many things to improve their individual situations as well as their relationships with one another-in spite of all the adverse industry conditi,ons facing them.

What Manufacturers Can Do

Manufacturers have varying oppor- tunities to improve their -compeiiiil e standings and profit positions. In large measure, these opportunities vaiv chiefly by virtue of differences in size. The very large manufacturers have a whole series of things to do. They can make specialty products, they ca-n set up their own physical distriSution facilities, they can rely on their own sales torces, and they usually can raise the n-ecessary capital to do any or all of the things that have to be done.

The opportunities for smaller manutacturers are less in number and more difficult to accomplish because they

have fewer resources than their larger competitors. Yet there are three opportunities that occur to me-and there are undoubtedly many others. All of these opportunities are aimed at improving the smaller producers' posi- tion in the market place and should result in substantially better wholesaler relationships :

1 Offer as good a product as possible.

2 Choose wholesalers that command confidence.

3 Give the good wholesaler something extra.

Let's review these individually.

(a) Offer a Better Product

Most lumber manufacturers are not satisfied with the'prices they receive. However, if they are to .eceive higher prices they must provide something extra in return. The starting point should be something extra in the product. I'm not enough of a lumberman to offer any ne\,v recommendations on what to do to improve product quality. I do know. though, that some producers have sufficiently superior quality to be compensatid for^it.

Most of the obvious wavs of imoroving product quality have been ."pitalized on by some producers. These are such things as eased edges, double endtrimming, waxed ends, over grade mixes, and so on. Good packaging and handling also cause the lumber to arrive at its destination in good condition with a minimum of dirtv or damaged pieces. Even though tiere may be few new product improvements still available, which I doubt, many of the old ones can be adopted by manufacturers not now using them.

I have heard it said that "The onlv way to make money in the lumber business is to cut scant and cheat on gtade." This may be true if there is a shortage of lumber. I do not believe that a shortage now exists, by any means.

If you are in the lumber business for the long term, I believe that you must offer the best product you possibly can. I have never seen a truly successful enterprise that became that way-and stayed that way-without having high

Presenting Part ll of Mr, Pfeiffer's article uhich uas begun in our December 7 issue.

Mr. Pfeiffer, now partner in the firrn of Strong, Wishart 6 Holt, Management Consultants, uan preoiouslg associated uith the firrn of McKinseE b Compang, San Francisco, rwtional management consulting firrn u:hlch has done a greal anwunt of uork for the National Lumber Manufaciurers Assn,

product quality as the underpinning.

(b) Pick a Partner for a Wholesaler

A second thing that manufacturers can do is seek out wholesalers who will serve them as marketing partners. There are a large number of highly effective wholesalers. If a manufacturer has something to offer them in the way of. a.better product, or a better commission arrangement, f have no doubt that a number of these suoerior wholesalers could be assernbled into a most effective marketing organization for any manutacturer.

- How does a manufacturer find the superior wholesaler that can do an outstanding job for him ? I would start by carefully evaluating which geographical markets I could serve best. This would depend on mill location and product capability versus the product iequirements demanded by any particular market. For example, some markets are basically green, others want dry lumber. Some markets prefer pine, others fir. Redwood is accepted for many uses where it is relatively inexpensive, but irr eastern markets -it is ;sed mostlv as a specialty item.

At any rate, I would pick my markets of greatest concentration and find out which wholesalers in those markets are doing a real selling job-not just offering lumber at a price. This can be done by interviewing retailers, traveling with wholesale representatives and talking to informed members of the business community who are in contact with lumber wholesalers. I would pick someone who I would be willing to have as a full-fledged partner. That is certainly what the wholesaler is to the manufacturer.

(c) Make a Better Deal

If the manufacturer is to expect superior performance from superior 'ivholesalers, he must offer s-uperior commission arrangements in the bargain. Any wholesaler can make 5 percent-and he wants to obtain 5 percent on the greatest total amount of business he can possibly do. This means_ that time spent selling one car of $100 lumber would be better spent selling

JACK PFEIFFER

two cars of $55 lumber. To the wholesaler, the second transaction would certainly be the best one.

Actually, the additional time spent by a wholesaler to gain an extra $2.00 I , a thousand is not usually warranted - , because he gets only 10 cents more for his efiorts. From the wholesaler's ' standpoint it is better to make the sale :, at any price rather than not make the ' sale at all. i

The manufacturer cannot take that , position because there is a point below which he does not cover costs. He also loses the opportunity for an alternative sale that might cover his costs, plus return a profit.

It seems to me that a reasonable solution for reconciling the different price incentives between manufacturers and wholesalers is to have variable commission arrangements. The particular one that would work best for a given manufacturer would depend on his product line, the markets he sells in, and the opportunity to sell to alternative wholesalers. Let- me explore the possibilities in general without any attempt to classify the alternatives as to which are the more desirable.

The first different possibility I would like to ofier is the complete abandonment of the pure functional trade discount. Why not sell the lumber to the wholesaler and let him resell it at whatever price he can obtain ? It is my un-

derstanding that some manufacturers and wholesalers now do this.

As a second possibility, the manufacturer could set variable functional discounts depending on the type of item to be sold. Kiln-dried clears could have a 6 percent discount while green hemlock dimension might have only a 3 percent discount.

Another approach to developing a different, more effective discount structure might be to ofier a 5 and a 2 percent discount. When the wholesaler calls the mill with his sale, and the price is not acceptable to the mill, the mill would simply refuse it on the prospect that a competitive wholesaler will put the order away at an acceptable price. The principle here would be that by ofiering a better than average discount, wholesalers would compete to sell for the mill having that arrangement. Presumably the mill would gain more in higher prices than it would give away with the higher discount.

The above possibilities for lumber manufacturers to improve their profitability through a more positive approach to the market are obviously only illustrative of what any particular manufacturer should do. I have known of manufacturers who have followed these practices very successfully. I also know of wholesalers who are following different and sometimes new practices aimed at improving their marketing

skills and relations with the mills. 'fhese are covered next.

What The Wholesaler Can Do

There are three possibilities that I would like to point out for wholesalers' consideration in helping build their positions as the manufacturers' marketing departments. They are:

1 Serve the manufacturer.

2 Work with the manufacturer to improve his products and services.

3 Adopt a greater willingness to assume more marketing risk along with the manufacturer.

(a) Serve The Manufacturer

Certainly the wholesaler should be concentrating on serving his customers. But shouldn't he work as hard to serve the needs of the mills he represents ? If a mill adds a specialty line, the wholesaler should be prepared to promote it, do missionary work and stock it. The wholesaler should be iust as pliable as a manufacturer's salei force is expected to be. At the same time, the wholesaler would have the right to expect tenure and remuneration comparable to a manufacturer's captive sales grouP.

The wholesaler cannot be expected to spend promotional time without adequate compensation, or to make financial commitments without assur-

ance of future employment as the manufacturer's matketing representative. If a manufacturer is willing to provide the necessary compensation and commitments, however, the wholesaler should be willing to provide the appropriate kinds of marketing services. I don't believe, for example, that it should be necessary lor a smaller lumber manufacturer to add his own sales force because wholesalers are not servicing his current and potential accounts. Yet this is happening.

I doubt that few but the largest lumber producers can build, train, supervise. and continue to motivate thiir own sales forces. This is one of the most difficult management challenges I know of when it would have to be done in a well established, highly competitive industry by management mostly familiar with production functions. When this does happen, it represents a severe indictment of the wholesalers who represented that manufacturer. They undoubtedly failed to offer the kind of service demanded and required by the producer.

(b) Improve The Manufacturers Products And Services

If the wholesaler is truly serving the manufacturer, he will no doubt have the kind of relationship that permits him to make recommendations for improving proclucts and services that will

be heeded. A major function of the sales or marketing departments of most businesses is to keep the product line and level of service up to and surpassing that of the competition's.

In many respects, I believe the lumber industry has lagged behind its nonwood products competitors so badly in developing end-user tailored products and services because of the divorcement between the wholesaler and manufacturer. The mill makes lumber based on what it can best cut out of the 1og. The wholesaler tries to move this lumber at the lowest possible cost. Never mind whether the end-user would pay more for a slightly different product or for somewhat better service. No one has really been responsible for determining what end-users want and need and carrying through with the right kind of program to meet these demands. Only in the largest lumber companies do you find this.

The wholesaler is in touch with the market's demands and he should be willing and able to interpret them into specific recommendations to the manufacturer. This requires the wholesaler to put his recommendations together into a meaningful form, including estimates of volume and price potential. It requires that he know enough about his mi11's capabilities to recommend changes that are reasonable to make. There is no use in recommending that

a small stud mill start to make hardwood plywood paneling. On the other hand, it could be very reasonable to recommend that a small stud mill start making fabricated components for roof trusses, for example, if a sufficiently large market existed and if projected prices were attractive.

(c) Assume More Marketing Risk

A third way for wholesalers to become a more favorably regarded marketing department for the lumber manufacturer is to assume more marketing risk. As long as a wholesaler merely takes 5 percent off the top of sales, he is assuming little marketing risk. I am convinced that a major reason for some of the current strife between lumber wholesalers and manufacturers is a result of the manufacturers feeling that he carries all the risk, except for credit. And the manufacturer has a good point.

As a broker, in effect, the office wholesaler has authority without responsibility. lle, in effect, sets selling orices without need for concern about what this does to his profits, except in a minor way. It will be an advancement for the industry when lumber wholesalers buy from the producer for resale at a price that does not necessarily bear any relation to the old 5 percent functional discount. This might be ac(Conti.nued, on Page 27)

PDRSONAI,S

Sterling Wolfe, vice president MarquartWolfe Lumber Company, Los Angeles, completed a pre-holiday coverage of the northern mill territory in the rain early this month. He was on a procurement trip securing 1962 early shipments.

Harvey Koll, Snark of the lJniverse of the Concatenated Order of Hoo-Hoo International, is one busy man! He travelled north to Vancouver on December 7 where he visited with past Snark Dick Scott and members of the local Hoo-Hoo. On his return he stopped over in Eureka, California, where he was met by ex-Snark Dave Davis, attending a meeting on the evening of the 8th t1t1{rK(lr[

with lumbermen in the Northern California area.

Harvey also spent a two-day field trip as guest of Los Angeles' huge Metropolitan Water District, visiting facilities of the installation along with other business community leaders. Stops were made at Parker Field headquarters at Parker, Arizona, and at Mayfield and Eagle Mountain pumping stations in Arizona. Then on to Hoover Dam, returning via Las Vegas. (There's water in Las Vegas?)

Fresno retailer, Charlie Dart, and Mrs. Dart, recently returned home after a month's vacation in the Far East. A past director of l-MA and owner of K-Y Lumber Company in Fresno, Charlie and Mrs. Dart toured rnost of Japan, the P,hilippines and part of the mainland around Hong Kong and environs.

Union Planing Mill exec., Jack Little, and

the missus, recently returned to Stockton after vacationing in the East.

Eric Wagner, vice-president of Del ValleKahman & Co. in San Francisco, spent two weeks visiting accounts in the East last month.

Robert Blackshear, formerly with North Pacific Lumber Co. at Decoto, has joined California Plywood Co. in Emeryville as an outside salesman, according to Cal-Ply president Pat Cardin.

Elliott McCluney has been named manager of the J. W. Copeland Ashland, Oregon, branch, according to company officials. McCluney was fotmerly with Home Lumber & Coal in Boise, Idaho.

Ray Schach, Crescent Lumber Co., Crescent City, made ,his yearly safari to Idaho for elk last month and managed to run head on into the season's first big blizzard. Bttt they've got rough winters up Crescent City way too, so Ray and his six companions dug their way out and went on to bag the limit.

Enjoying every minute of retirement and wintering in Palm $prings are "Doc" and Mrs. White. The former head of Christenson Lum,ber Company and his bride expect to return to the Bay Area around t,he first of April.

Jim Rogers, president of Aborigine Lumber Company, Fort Bragg, spent the Thanksgiving Holidays at Longview, Washington.

Atkins, Kroll & Co.'s Portland branch manager, Herb Schaur, spent the first of December revisiting his old haunts around San Francisco where A-K maintains its headquarters office. A native Californian, Her'b was transplanted in Portland several years ago when he left South City Lumber to trecome branch manager for Atkins, Kroll.

Aloysius A. Kelley, unofficial mayor of Alameda and secretary to Bill Chatham of the Alameda Estuary Skindivers Association, spent the Thanksgiving Holidays up Medford-Eugene way visiting friends and old business associates.

Palo Alto wood-mover Knute (Comdr. Knute, that is) Weidman spent the last two weeks of November protecting us on active duty with the Navy Air Conps at Norfolk, Virginia. Feel safer now, fellas?

Ray Tierney spent the first week of December calling on Harbor Lumber Company su'ppliers in northern California and southern Orgeon.

Matt Smith, former officer of the Ralph L. Smith Lumber Co., and Mrs. Smith, returned to their Berkeley home early last month after a three months vacation trip throug,h EuroPe.

Blue Diamond gypsum wallboard possesses all of these qualities to a high degree.

Blue Diamond uniformity is valued highly by gypsum wallboard craftsmen as an aid in fast production of smooth surfaced walls and ceilings.

Mr. and Mrs. Ed. Spangler and family spent the Christmas Holiday season down south of the border way vacationing in Mexico. Ed is manager of Auburn Lumber's Dixon Lumber Company branch.

Dick Nishikawa, manager of Atkins, Kroll & Co.'s imported lumber and plywood division, announced the addition of Dick Osmundson, formerly with E. L. Bruce Co., Inc., Oakland, to the stafi, eftective December l. Osmundson will be calling on jobibers in the Midwest and Rocky Mountain region as well as northern California. A native of Minnesota, Dick began his plywood career with Harbor Plywood after his WWII discharge from the Navy, rising to

LOS ANGELES, sales offices throughout

the position of manager of Harbor's Oakland branch. During 1952, he joined California Plywood Co. in Emeryville, remaining there until 1957 when he ioined the Bruce organization.

Walter Anderson, for the past several years associated with Willow Glen Lumber Co. in San Jose, joined the retail division of Southern Lumber Company in San Jose last month, according to owner Ed Phole.

Some 150 lumbermen and their ladies faced each other across tables laden with turkey and allied delectables at the Central Club's annual Christmas party, staged this year by the Modesto. California dealers. \risitors were welcomed at the home of the Stanislaus Lumber Company by Jim Gartin and his crew of Santa's helpers. An "ol tirne orkestry" ground out melodies to harmonize ra'ith the tunes of clinking punch glasses.

A lecture was given by Mason E. Kline. sales engirreer of the Union Lumber Conrpany, San Francisco, before the Purchasing Agents Association of Northern California. The group found his talk entitled "California Redw'ood" to be both interesting and informative.

B. E. "Bert" Bryan, president and general rnanager of the Strable Hardwood Company, Oakland, has been appointed HooHoo State Counselor for California bV J. E. Martin, nrember of the Supreme Nine.

Recerrt visitor to New Orleans was H. B. Hewes, president of the Clover Valley Lum- ber Company, San Francisco. While in Louisiana he visited his old home in Jeanerette.

September Construction Expenditures Amount ?o $5.4 Billion

Value of total new construction put in place in September, 1961, amounted to $5.4 billion, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce. This was a small increase over the revised estimate for August, 1961 ; normally a slight decrease is expected between August and September. Spending for total new construction in September, 1961, was five percent above the September, 1960, level.

Total new private construction expenditures in September, 1961, amounted to $3.7 billion, matching the revised August, 1961 level. On a seasonally adjusted basis, August and September expenditures were also approximately the same. The September, l96l level was five percent greater than in September, 1960.

Construction was begun on 125,300 housing units in September, 1961, compared with lD$0O in August and 102,600 in September, 1960, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce. The drop from August to September was somewhat less than the decline which is normal between these two months.

Privately owned housing starts totaled 120,440 units in September, down 5 percent from the revised August total of 126,400 but 24 percent above the 96,900 units started in September 1960. On a seasonally adjusted basis September privately owned starts were at an annual rate of 1,360,000 units, up 3 percent from the revised rate of 1,321,000 units in August.

Nonfarm housing starts numbercd 123,700 units in September, down 2 percent from the

revised August total of 126,700 units, but 23 percent greater than the September 1960 total of 100,600 units. Private nonfarm starts in September 1961 were 118,800 units, compared with the revised total of 123,600 in August. On a seasonally adjusted annual rate basis, September private nonfarm starts totaled 1,343,m0 units, up 4 percent over the revised August rate of 1,296,000 and, 26 percent above the September 1960 rate of 1.067.000.

Veterqn Lumbermqn Perry Dqme Retires

Thr, retirement of Perry Dame, marketing consultant for Vancouver Plywood Company and a well-known figure in the plyrvood industry throughout the United States, is announced by Donald L Plummer, Vanply's general manager.

On November 30, Dame completed over 40 years in the sales and marketing of building 1>roducts. In 23 years with Vancouver Plyrvood he rose from salesman to sales rnanager of the mill now known as Fort Vaticouver Plywood Co. When the mill became a co-op, Dame became sales manager of the new national sales organization knorvn as Vanply and later was named marketing consultant.

After graduation from Wabash College, Indiana, Dame served in the chemical warIare division of the U.S. Army in World War I. After military service he was a salesman for Creo-dip Stain Shingle Co. in Ner'v York; transfers with this company later took him to Kansas City and then to San Francisco. He joined Vancouver-Plyrvood in 1938.

He and Mrs. Dame will soend the winter in Southern California.

tl7 6]auoltk Sbt,l

. By JackDionne o

Curing The Llquor Hobir

A group of farmers, gathered around in the country store, got to discussing liquor, liquor drinking, and finally, the question of whether or not the liquor habit could be cured. Various opinions were offered, and finally one old farmer spoke up:

"Well, they do say that there's a cure fer the likker habit. Over in the next caounty Silas Simmons' boy Zeke had been drunk fer the last three years. an' Silas heerd of a cure fer the likker habit, an' t'hey gave it to Zeke. They took the insides of three green gourds, an'two pounds of green tobacco stems, an' they put 'em on the stove an' biled 'em till thev come to a simmerin' stelv. Thev run the likker off this ste-w, an' they served Zeke a pint of it suddenlike, airly one mornin'."

"Well," asked one of the listeners, "did it cure Zeke?"

"They cain't tell yit," replied the first. "It was three weeks ago they give this stuff to Zeke, an' he's jest gettin' so now that he can hold on his stummick a bit of water biled on the white of an egg. An' every time he sees a green ggurd or a piece of tobacco stem he gits that excited they think he's got Saint Vitus Dance !"

Pressure-Gluing Wins Acceptonce from FHA

Conditions for acceptance of pressure-glued fir plywood structural components in homes financed with FHA-insured mortgages have been set up by the agency's Architectural Standards Division, Plywood Fabricator Service, Inc., has announced.

The structural glue line in plywood box beams and stressed skin panels made these components unacceptable until now.

The conditions, which FHA says will be supplied to regional offices on request, were announced in a letter to PFS Executive Vice President W. D. Page.

Complete design information is required. along with calculations showing compliance with design methods of the Douglas Fir Plywood Association. An alternate submission is drawings stamped by a licensed engineer accompanied by a statement from the engineer indicating compliance with DFPA requirements.

The fabricator must be able to demonstrate he is properly equipped to produce engineered components and acceptable components must be produced under the quality control

program of an approved, independent agency. The trademark of the agency must appear on each component.

PFS, set up two years ago to provide promotional help as well as quality control and technical as'sistance to fabricators, is an acceptable testing agency. The Architectural Standard Division will consider other applicants.

November 196l Construction Expenditures Amount to $5.1 Billion

The value of total new construction put-in-place in November 1961 amounted to $5.1 billion, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce. This amount was 5 oercent less than the revised estimate for October 196I, approximately the normal seasonal change between October and November. Spending for total new construction in November 1961 was 6 percent above the November 1960 level.

Private Construction

Total new private construction expenditures in November 1961 amounted to $3.6 billion, 2 percent less than the revised October 1961 level. This decline was also about the normal seasonal change between October and November. The November 1961 level was 7 percent greater than in November 1960.

Spending for construction of private nonfarm residential buildings in November 196l amounted to $2.1 billion, about I percent less than the revised October 1961 estimate. The normal seasonal change between October and November is a decline of about 4 percent. Expenditures in November 1961 were 13 percent greater than in November 1960.

Public Construction

Total new public construction expenditures in November 1961 amounted to $1.4 billion, 12 percent less than the revised estimate for October 1961. This was approximately the normal seasonal change between October and November. Spending for public construction in November 1961 vl'as 4 percent above the level of expenditures in November 1960.

First 11 Months of 1961 (Cumulative)

Spending for total new construction in the first 11 months of 1961 increased 3 percent to $52.6 billion, compared t<-r $51.1 billion in the same period of 1960. The 11 month total of orivate construction exoenditures increased 2 oercent in ig6t to $37.1 billion, compared to $36.4 billion in 1960: however, spending for privat'e residential construction declined 1 percent from $20.8 billion in 1960 to $20.6 billion in 1961. During the same period, spending for total public construction increased 6 percent from $14.6 billion in 1960 to $15.6 billion in 1961.

CAI,INDAR O[ C()MINO UYIMS

JANIJAR,Y

Architects Hobby Show-December l8-January 15. Building Exhi.bition Center, 7933 W. Third St., Los Angeles.

American Institute of Landscape Architects, Southern California Chapter-January 3.. General Meeting, 7:00 p.m. Building Exhibition Center, Los Angeles.

IHPA-January 3. Monthly luncheon, Commercial Club, San Francisco.

Woodwork Institute of California-January 4. Northern Section meeting, San Frahcisco.

American Institute of Landscape Architects, Southern California Chapter-January 8. Directors meeting, 7:00 p.m. Building Exhi,bition Center, Los Angeles.

Los Angeles Hoo-Hoo-Ette Club #l-January 8. Open meeling with guests invited. Michael's Restaurant, 6309 E. Washington Blvd.

Mahogany Association-Third Annual Evening of Awards BanquetJanuary 8. Grand Ball Room, Palmer House, Chicago. Cocktails at 5:30 p.m. Dancing. Black tie optional.

National Society of Interior Designers-January 8. Board of Directors meeting, 5:00 p.m. Building Exhibition Center, Los Angeles.

San Francisco Hoo-Hoo-Ette Club 3-January 9. Tout of Hamm's Brewery, San Francisco.

Building Center Carnival-January 10. Annual party for the Architects of Southern California, 8:00 p.m. Building Exhibition Center, Los Angeles.

American Institute of Interior Designers-January 11. Board of Directors meeting, 3:30 ,p.rn. Build,ing Exhibition Center, Los Angeles.

American Institu,te of Architects, Southern California Chapter- January 11. Seminar, Office Practice Committee, luncheon, 12:00 noon. Build,ing Exhirbition Center, Los Angeles.

West Coast Wood Tank Association-January 1l-12. Annual l\{eeting, White & Gold Room, Whitcomrb Hotel, San Francisco.

Redwood Empire Hoo-Hoo Club

65-Janvary 12. Annual E,lection Nite, Green Mill, Cotati, Henry Stonebraker, chair'man.

Oakland Hoo-Hoo Club

39-January 15. Tour of Columbia-Geneva Steel plant in Pittstrurg, dinner following at Diablo Motel, Pittsburg, Bruce Jacobsen and Jim McClintock co-chairmen.

\llloodwork Institute of California-January 16. Regular area meeting to 6e held at the Rodger Young Auditorium, Los Angeles. Program to be presented by Dunn & Bradstreet, subject: "The Conduct of Small Business-Financing, Credit, Collections, etc." Bernard B. Barber, Jr., secretary, 1833 Broadway, Fresno.

Hillside Homcs Architectural Design Competition-January 16-31. Special Exhibition, Building Exhi,bition Center, Los Angeles.

American Inetitute of Architects, Southern California Chapter-January 17. Women's Architectural League, general meeting, 10:30 a.m. and luncheon. Building Exhibition Center, Los Angeles.

Sacramento Hoo.Hoo Club l09-January 17. Dinner Meeting. Place to be announced.

Black Bart Hoo-Hoo Club l8l-January 19. Pine Beach, Fort Bragg. Dubs, Ltd.-January 19. Monthly Tournament, Sequoia Country Club, Oakland, Bill Johnson,host.

Santa Clara Valley Hoo-Hoo Club l7fJantnry 20. Annual Dinner Dance. Place to be announced.

Mechanical Engineers Association-January 23. General meeting, dinner, 6:30 p.m. Building Exhibition Center, Los Angeles.

Association of Women in Architecture-January 24. Business meeting,7:30 p.m. Building Exh,ibition Center, Los Angeles.

*edwsod Region Conservation Cormcil-January 26, Annual meeting at the Eureka (Cali'fornia) Inn. Fred Landenberger, secretary-manager1'224 Rosenberg Bldg., Santa Rosa.

6 Wcod Ycrlerlc

SWITCH PLATES

A Decorofor's Delight, these nolurolwood lominoted Electric Outlet Covers blend or confrost for exciting ponel ond woll treolmenls. ln BIRCH, ASH, OAK, VVATNUT ond PHIUPPINE MAHOAGANY!

NATURALTY-the Ploce to,coil it

Genulne Wood

One of the finesl worehourc stockr--{ome:lic ond imporled softwoodr ond hordwoods-WHOfESAIE ONIY ro deolers ond industriols.

Vencerr pennorcrtly bord.d to Ahatirrn

CATENDAR OF COTIING EVENTS

(Conknued, trom Page 25)

'Western Rctail Lumberrnens Association-J:rnuary 26-27-28. Convention and exhibits. Ileadquarters, Multnomah Hotel, Portland, Oregon; exhibits, Memorial Coliseum. Ross G. Kincaid, Association Managing Director, 333 First Avenue West, Seattle 99, Wash.

San Francisco Hoo-Hoo Club 9-January 30. Beer Bust and Dinner, Sky Blue Waters Room, Hamm's Brewery, San Francisco, 6:39 p.m.

HIP Show (Home Improvement Products Show)-January 31February l-2. Trad,e exhibit and convention sessions. Cobo Hall. Detroit.

FEBRUANY

Specid Exhibition, Austin, Field and Fry, A.I.A.-February l-15. Building Exhi.bition Center, Los Angeles.

Mountain States Lumber Dealers Association-February 6-2-8. Convention and exhibits. Ileadquarters and exhibits, Riviera Hotel. Las Vegas, Nevada. C. W. Nortz, Executive secretary, 432 S. Main St., Salt Lake City l, Utah.

IHPA Annual Meeting-February 7-8-9. Annual membership meeting and electio4 of officers and directors. Desi Arnaz' Indian Wells Hotel, Palm Springs, California,

Los Angeles Hoo-Hoo-Ette Club f l-February 12, Annual ,bosses night. Hollywood Roosevelt Hotel.

Lumber Merchants Association of No,nthern California-Febnrary 18-20. Components Parts Clinic (LuReCo), El Dorado Room, Jack Tarr Hotel, San Francisco.

Western Pine Association-February 28-March 3. Annual meeting, St. Francis Hotel, San Francisco.

MARCH

Woodwork Institute of California-March 30. General membership meeting. Los Angeles. To feature a display of exhibits of millwork and related products; millwork seminar to which architects, specification writers, etc.. are invited. Further details to be announced.

APR.It

Lumber Merchants Aseociation of Northern Catfornia-April 8-10. Annual convention at Ahwahnee Hotel, Yosemite Nationa', Park. Jack Pomeroy, Executive vice president, 1255 Post St., Room 911, San Francisco. California.

IYIAY

Lumber Association of Southern California-45th Annual Meeting and Trade Show-May 8-9-10. Lafayette Hotel, Long Beach.

PTEASE KEEP THE CATIFORNIA TUMBER MERCHANT ADVISED OF YOUR FORTHCOAAING EVENTS

Deportment of Commerce Reports New Gonsumer Trend in Housing

New private nonfarm residential construction includes mainly "housekeeping units," but also hotels, motels, and the like, and major additions and alterations to residential structures. The construction of a "housekeeping udit" depends on the formation of new households and replacement of present houses. The trend of demand for separate househtrld quarters is clearly indicated by a decline in nttnlle1 of persons 20 years or over per household, reports the U.S. Department of Commerce.

In this century, says the Department, the drop in popula- tion per household has averaged nearly .01 personJ per year, and it is assumed that this decline will continue, Despite the decline, the projected population increase should keep the number of unattached adults living with other adults at about a constant number. Using the preceding tabulation as a basis for projection, the number of households should increase annually bv 1.5 million in 1975 and by 2.2 million in the year 2C[fJ. These figures represent the number of residential units necessary to meet the demand for new households.

Despite so rapid a rate of new housing unit construction, it is assumed that the replacement rate will remain at 1 per cent per year. By adding the expenditures due to increase in households to those for replacement housing, a total expenditure of nearly $35,000,000,000 for private housing starts is projected in 1975, and $51,000,000,000 in 2000. The shifts from nonhousing structures to housekeeping uses are expected to cancel each other out; and shifts to mobile homes and to publicly owned houses will probably be offset by increases in seasonal or second homes.

_ In commenting on the implications of this study, the Department sayJ that a revoiution is taking place in the development of materials and during the next 40 years, even if the relative importance of various types of construction does not change greatly, the consumption patterns for different construction materials may be- subsiantially altered.

Buy A Shore of Hoppiness

Oakland Hoo-Hoo Club #39 has for manv vears maintained a fund from r.vhich deserving lumbeimen may receive financial assistance in time of need. Solicitations are always made at holiday season to maintain this fund.

Even though the publication date of this item is past the holidays, we (CLM) are sure that donations will still be gratefully received.

Anyone may participate in this worthwhile cause by purchasing "Shares of Happiness" at $1.50 per share. Please limit your purchase to a maximum of five shares.

Please make check payable to: Hoo-Hoo #39, and mail t_o Jghn 'W. Lowe, c/o California Pacific Sales Corp., 100 California St., San Francisco 11, Calif. John is chiirnran of this Good Fellowship Fund.

Montana Retail Lumbermen's Association-March 10-13. Convention and exhibits. Headquarters, Northern Hotel, Billings; exhibits, Shrine Auditorium. Mrs. H. Agnes Zippeian, secretaiy, p.O. Box 214, Helena.

WHOtESAtEJOBBING Timbers o Redwood Douglos & White Fir Plywood Ponderoso & Sugor Pine

The Mqnufqcturer (Continued. from Page 20) complished in any of the ways enumerated under the manufacturers section: "Make a Better Deal." It might also be accomplished by manufacturers and wholesalers making joint venture profit arrangements so that a strong incentive would exist to obtain the highest possible price for each sale and still emphasize volume. This approach is often used in construction work and is being increasingly employed in research and development work where one company does not have sufficient resources (whether financial, personnel,

or experience) to do the best possible job alone.

Yet there may be good reasons not to effect a merg'er because of long term disadvantages.-The sa-e seemJto be the case in producing and marketing lumber products. Usually, only the very largest companies can have a captive sales organization and the independent wholesaler offers certain advantages of flexibility and personal touch to those he represents. Still, there are compelling reasons for bringing the problems of marketing closer to the manufacturer and the risks of marketing (with compensating higher payoff) under the responsibility of the whole-

saler. Limited joint venture arrangements may be the means.

It seems deplorable for a great old industry like lumbering to be torn apart and held back from effectivelv competing against non-wood pioducts producers because of unconstructive strife between the manufacturers and their wholesale representatives. This problem will not be solved by any industry action. It must be solved by individual manufacturers and wholesalers developing mutually beneficial working arrangements that make their individual interests common interests. I hope some of my thoughts will contribute.

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Pleosont 2-3137

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tOS ANGEIES, Colifornio Pleasonl2-3136

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letters

In Appreciotion

Los Angeles Committee

National Forest Products Week

Gentlemen:

I'd like again to express my thanks to you for the scholarship. It will be very helpful in buying my tools and necessary supplies for getting started in cabinet making. I received your first check Friday and just wanted you to know how much I appreciate it.-William B. Leonard, Los Angeles Trade-Technical College.

Brick, But Not A Brickbot

Don Dick, Editor California Lumber Merchant

Dear Mr. Dick:

Thank you, Mr. Dick, for your letter to Mr. William L. Graham. We certainly want to thank you for the very nice article and pictures that you ran in your two issues. This publicity is of great value to us and we want you to know you have our kindest and sincerest thanks and gratitude.

We will let you know from time to time as we have several other products coming out in conjunction with the wood brick line division that I am sure you will find interestinC.-V. E. Pinkham, President, PEI Wood Brick Company, Wichita, Kansas.

We are always pleased to publish nezas of interest and z,alue to our readers, and hope all readers zpill keeo us in mind.-Editor.

Whot They're Soying

Don Dick, Editor California Lumber Merchant:

. You are to be congratu- lated on your December 1 Christmas issue. I wouid say that it was a very interesting number and well put together.- Richard H. Syring, Director, Pacific National Public Relations, Portland. Oregon.

Durqble's Promotion of 2.4.1 Receives Altention

The merchandising and advertising promotion of Durable ' Plywood's 2.4.1 was singled out for editorial attention in the October, 1961 issue of Plywood Magazine. A quartet of pictures illustrated Durable's effective merchandising of its productand, we are happy to report, also illustrated how Durable's use of advertising on the front covers of The California Lumber Merchant ably aided the promotion.

Gives us a nice feeling to krro* that one of our "friendly semi competitors" in the field recognizes our efforts.

E. L. Bruce llerger Repoded

The merger of E. L. Bruce Co., Memphis, Tennessee into Empire National Corporation, New York City, has been completed. The name of the surviving corporation has been changed to E. L. Bruce Co., Incorporated. The announcement was made jointly by E. L. Bruce, Jr., Chairman of the Board and Edward M. Gilbert, president.

The principal office of the corporation will be at the Bruce plant site in Memphis, where the executive offices of the original Bruce Company have been since 1921.

The administration of production, sales, accounting, personnel and other general office functions will continue to be handled at Memphis. Offices will also be rnaintained at 660 Madison Avenue, New York City, where Mr. Gilbert and certain other officers of the company will be located.

Other officers of the corporation will be as follows: Harry Gilbert, New York, Chairman of the Executive Committee; Frank H. O'Connor, Memphis, Executive Vice President; Evan L. Fellman, Harvey Creech, Sydney R. Miller, Jr., all of Memphis, Phillip P. Weisberg, New York, and L. V. Witt, Bruce, Miss., Vice Presidents;

For -

Good Lumber Good Service

Irvin Polivy, Secretary and Vincent E. DeSousa, Treasurer. Both the latter are of New York.

In addition to offrcers named, the new board of directors includes Vance J. Alexander, Jr. of Memphis and Philippe Grelsamer, Thomas H. Lenagh, Henry Loeb, and Norman P. Mason, all of New York City.

E,. L. Bruce Co., Inc. is the world's largest maker of hardwood flooring, and is also a leader in the production of southern hardwood and pine lumber. The company is well diversified, and among the other product line activities in which they are engaged are the following: Household waxes and cleaners, Terminix termite control, furniture dimension, laminated truck flooring, prefinished plywood paneling, and the distribution of Coraloc swimming pools.

The firm operates plants in Memphis and Nashville, Tenn.; Bruce, Laurel, and Columbus, Miss.; Little Rock, Ark.; Vredenburgh, Ala.; Cairo, I11., and Center, Texas.

The tallest Douglas fir tree ever reported was cut on Vancouver Island, Canada, and measured 375 feet high. It is not generally known that some fir trees will grow as high as redwood trees.

o a o a

HARDWOOD

MOUTDtNOS

Cleqr Oqk Threshold: Rod qnd Spirol Doweb PTYWOOD

Wood Finishes, Glues ond Hnrdwood Speciqlties

TWENTY.FTI'E VEARS AGCD TODAY

As Reported in The California Lumber Merchant, January 1,1937

"And over in Red Russia they make lumber out of stolen timber, manufacture it under labor conditions that would kill the soul of a decent American, bring it to our shores and hurl it like a Communist bomb into the ranks of a sufiering people-without restraint." So wrote Publisher Jack Dionne 25 years ago today in The California Lumber Merchant.

B. E. Bryan, general manager of the Stable llardwood Co., Oakland, flew from Oakland to Fresno on December 10 and back the following day. The speed and comfort of air travel appeals to Mr. Bryan who believes that businessmen will travel extensively by air in the near future.

Details of a plan whereby every individual and firm in the lumber industry of the East Bay district were invited to participate in the distribution of 500 kegs of staple groceries to worthy families in need at Christmas time were announced at the regular nonthly dinner meeting of East Bay Hoo floo Club No. 39, held at the Athens Athletic Club, Oakland.

Frank H. Ransom, formerly vice president and treasurer of the Eastern and Western Lumber Co., Portland, has been named

president of this concern, succeeding W. B. Ayer who recently resigned.

Arthur Clinton "Jack" Ilorner, manager of the Western office of the National Lumber Manufacturers Association has been given nation-wide recognition for his great part in the development of the use of wood in the oil industry. He has been responsible for the working out of standard plans and specifications for nailed wood derricks and a standard method of designing wood walking beams.

E. E. Yoder, resident manager of Pacific Lumber Co., Scotia, and Herb Klass, general sales manager, San Francisco, attended the U.S.C.-Georgia football game in Los Angeles on December 12.

C. W. Miller, who has been connected with the Weyerhaeuser Sales Co. for many years at Minneapolis and St. Paul, has joined the 6rm's staff in California, San Francisco district manager R. W. Hunt announced. Miller will cover the territory of Orange, San Bernardino, Riverside, San Diego and Imperial Counties.

Well known San Francisco Bay district lumberman, Merrill Robinson, has been ap-

pointed secretary-manager of the recently organized Wholesale Sash and Door Association of Northern California.

M. M. McCune, well known Southenr California lumberman, formerly associated with his brothers in the McCune Lumber Co., Braw-ley, will shortly open a new lumber yard at the site formerly occupied b1' the Tynan Lumber Co., Oakland.

The Coos Bay Lumber Co. has reopened its Los Angeles office in the Petroleum Securities Building with Jack Thomas as their Southern California and Arizona reoresentative.

Returning to his desk at General Plywood Corp. in Seattle is Ray Anderson who recently spent 10 days in Los Angeles on a business trip.

W. G. Kahman, San Francisco, district sales manager of the Shevlin Pine Sales Co., was a recent Los Angeles visitor where he spent a few days conferring with L. S. Turnbull, the company's Southern California and Arizona representative.

The Shevlin, Carpenter and Clarke Company have announced the election of Robert Hixon as a director of that firm.

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HAADIYOOD AND S()trTWOOD I,UMBXB

Five Kittens Poss Through Kitfendom Mystics lnto Hoo-Hoo-Etfe Club No. I

Five kittens were led through the mystics of "Kittendom" by Jo Cogburn, initiation chairman of Hoo-HooEtte Club No. 1, Los Angeles, at the November Concat held at Anddrson's Cuisine. She was assisted by the other officers of the club and Anne Mumay, founder of the organization.

The new Hoo-Hoo-Ettes are Dorothy Miller, H. W. Koll and Lumber Co.; Vivian Pollock, Hammond Lumber Co.; June I.ane, Tarter, Webster and Johnson Co.; Alice Crowley,

Owens Park Lumber Co.; and Eleanor Pechstedt, Sanford-Lussier Co.

The annual Christmas party was held at the December 1lth meeting at the Chalan-Mart in Los Angeles. All those attending brought white elephants wrapped as Christmas gifts instead of buying gifts. There was also a dollar tree, the money to go towards purchasing presents Christmas gifts for the girls of Ramona High School. Recognition was given to Faye Bolmer, of Pacific Crate, and her committee for their splendid work in collecting and wrapping all the gifts.

Bill Wickett Now Generql Monoger of Hollow Tree

Bill lVloores, president of Hollow Tree Lumber Co., Ukiah, announced the promotion of Bill Wickett to the position of general manager of Hollow Tree Redwood Company last month. At the same time, Moores also notified the trade of the addition of rvell-knor,r'n Humboldt County lumberman, Dick Harmer, to the Hollow Tree staff. Harrner will be in charge of eastern sales for the Hollou' Tree organization which operates sawmills at Ukiah, Gualala and Anrrapolis, California.

Wickett, who was formerly in charge of eastern sales for Hollow Tree, joined the company last year from Associated Redr,l'ood Mills, Arcata. A native of the Bay Area, Wickett's experience includes three years in the Chicago sales office of Simpson Logging Company and several years with the old Eureka Redwood Company as assistant salesmanager.

Dick Harmer comes to the new Hollorv Tree Redwood Co. sales organization from California Pacific Sales Corporation where he directed Southern and Southeastern sales from the company's Arcata mill office. In addition to several years experience in all phases of the redwood industry, I)ick has also logged consiclerable time in the particle board and plywood end of the industry with Roddiscraft (now a division of W.y.rh."Ig).__

Bu'ilders Supply Go.

Chonged lo Arnold's Eddie Arnold, owner of Builders Supply Co. in Eureka, has changed the name of the firm to Arnold's. Although he has dropped most of his building material inventory, Arnold recently doubled his store area, adding new fixtures and additional lines of hardware, sporting goods and toys.

(Tult thn* uou saw it in The California Lumber Merchant)

Hoo-Hoo-Elte Club No. I presidents, post ond present, shown ol Anderson's Cuirine, los Angeles. Stonding left lo right: Peggy Mottolo, ptesent prssident; Anne fllurrcy, founder ond first presidenr; Alvino Boylc, Bessie Stewcrt, Jeonne Serviss, Morguerite Dixon, ,tlorgorel Glodish. Seored left to right: ,{obel Stoser, Evelyn Fryreor, Sollye Bissell.

And XOW Direct Shipments via CARGO' RAll and IRUCK

LONG DIMENSION-Complete Stock qf Dock-SPEclAl CUTTING-SPECIFIED LENGTHS

TlttIBERs

Rough & Surfqced

SPECIALTY IIE'i,IS

Douglos Fir

Whire Fir

Hemlock-Dry & Green

Pine-Redwood qnd

Att INTAND SPECIES Bill

Phones:

"Let us crrruy yout invenlory-Reduce your investmen " Relioble Wholesolers of West

Att SIZES-ATL GRADES

lmmediotely Avoiloble

QUATITY PIUS

Fost Service

Pockoged To Length

Anfi-Sroin Treoted

Woxed Ends

RAIL or CARGO

TWX rB 5t

Morgon 5. Williams

Bqrefoot Boy-|961 Model

Blessings on thee, little man, Barefoot boy with cheeks of tan; Trudging down a dusty lane With not thought of future pain; You're our one and only bet To absorb the national debt. Little man, with cares so few, We've got a lot of faith in you: Guard each mery whistled tune, You are apt to need it soon. Have your fun now, while you canYou may be a barefoot man.

A Point ldeo

N{abel (to her paint salesman sweetheart) : Can you tell me how to get this green paint o1T my hands

Paint Salesrnan (absent-mindedly) : flave you tried selling it at a reduced price?

Statistics show that women live to be older than men. They ought to-Paint's a great preservative.

Lumber dealer: Do you believe in clubs for women?

Paint customer: Yes, if kindness fails.

Moking lt Unqnimous

Three weeks after Jessie reached boarding school she began signing her letters "Jessica." Brother Tom didn't like it. He replied:

"Dear Jessica : Dadica and Nlomica have gone to visit aunt Lizzica. Uncle Samica is buying a new carica, but doesn't know whether to get a Chevica or a Fordica. The cowica had a calfica, and I was going to call it Nellica, but changed it to Jimica because it was a bullica. Your loving brother, Tomica."

Two Other Dqys

Mandy married a worthless no-account, who even refused to deliver the washing to her customers. One day she u'as talking to a white lady about her husband.

"fs he older than you, Mandy?" inquired the lady.

"Yassum, dat old no 'count am twelve yeahs older dan Ah is."

"Then it must be a case of May having married December," sympathized the lady.

No'm, it ain't dat. It am mo' like Labor Day done married to April Fool !"

Midnighr

A rich man in his vears of toil. Burnt barrels and barrels of midnight oil; His son now keeps his memory green By burning midnight gasoline.

Thct Figures

"Senator, you promised me a job."

"But there are no jobs open."

"Well, you said you'd give me one."

"Tell you what I'll do: I'll appoint a commission to investigate why there are no jobs, and you can work on that."

Hordly Deep Enough

"Mirandy," said the colored preacher, as he led her toward the brook for baptism, "I'se gwine to lead you out heah in dis stream an'wash all yoah sins away."

"Lawsy, Pahson," giggled the erstwhile froiicsome damsel, "iu dat li'l ole shallow creek?"

Thot Sropped Her

A happy Irish lady, surrounded by her brood of eleven children, was being interviewed by the spinster settlement worker, and answered as follows: "Yes, birth control is all right for you ; but me-I'm married, and I don't need it !"

Time to Speok Out loud

I am aware that many object to the severity of my language; but is there not cause for severity? I will be as harsh as Truth, and as uncompromising as Justice. On this subject, I do not wish to think, or speak, or write, with rnoderation. No ! No ! Tell a man whose house is on fire to give a moderate alarm ; tell him to moderately rescue his rvife from the hands of the ravisher; tell the mother to gradually extricate her babe from the fire into which it has fallen-but urge me not to use moderation in a cause like the present. I am in earnest-I will not equivocate-f will not excuse-J will not retreat a single inch-and I will be heard. The apathy of the people is enough to make every statue leap from its pedestal and hasten the resurrection of the dead.

-William Llovd Garrison

PICKERING TUMBER CORPORATION

,NANUFACTURER, OF ANNUAT

PONDEROSA PINE

TWX: SONORA ll6-U

Phone: (Sonoro) JEfrerson 2-7141 (Tuolumne) WAlnut 8-4213

FOREST PR,ODUCTS

Socromento Hoo-Hoo-Ettes Honor Bosses

The Sacramento Hoo-Hoo-Ette Club No. 5 whose meeting was held on November 17th goes down in the annals of Hoo-Hoo-Ettes as one of the outstanding affairs of its kind held in this relatively young Fraternal Order of Lumber women in the Industry.

Annual Bosses Night Dinner brought out the leading men of the Sacramento area in mass.

The meeting was held at the El Nlirador l{otel, Sacramento, on November lTth and opened with a "h"ppy hour" 6:59 and moved smoothly into a "sparkling" dinner without any speakers but with a well managed program presided over by President Mitzie Finch. Marcelle Day, Mary Caplis and Betty Faris had charge of the arrangements. There were prizes galore.

Mills: Stondord, Colif.' ond fuolumne, Cclif.

Diomond Notionol lioon to Open

New R.ed Blufi Genter

Diamond National Corporation, with headquarters in Sacramento, will prevue iis brand-new building materials shopping center in Red Bluff early this year,. company omilats announced. The new store and yard is located on the site of the company's old yard which was leveled by fire last year.

Big Pines Lumber Co. Streqmlining. Wqrehouse

Eig Pines Lumber Company,_ Medford, is currently remodJling its warehouse and yard operation for better hanclling and materials flow. Owned and operated by Bert Thlerolf, Big Pines Lumber has enjoyed a steady increase of shoulder frade business due to a recent store expansion and complete remodeling program.

lslqnds Timber Gompony

Moves Ofiices To Sqntq Bcrrborq

Announcernent was made last month by Hal Von Breton, President of_Islinds Timber Company, that his firm had moved offrces and operations of tlre importing organization from Los Arrgelei to 311 East De La Guerra St., Santa Barbara, California. New telephone nutnber, effective January 1, 1962, is 963-140l.

"We have always had the feeling our headquarters should be centrally located within close distance to San Francisco, as well as Los Angeles, so rve settled on beautiful Santa Barbara," said I\{r. Von Breton.

Most of the staff members have relocated in Santa Barbara, it was said.

Wholesale T I M B E n $ hbblng

o Douglos Fir in sizel 24" x24"

o Pfqner copocity for surfocing 1o24" x24"

- F-'t Re-Mfg. focilities for resowing lo 34" x34"

we ccrn't find it . we'll mske it

Annuot Bosses Night, stoged by the Socrornento Hoo-Hoo-Ette Club, wos thoroughly anioyed by oll. In photo ot left: Mory Coplis, Berfy Foris, IlAitzie Finch ond Marcelle Doy. Middle: thor oFoble gentlemcn, R. F. "Bob" Nikkel. Righr: o group of lhe bosses.

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'Twqs o GOOD Compony NIGHT

More than 85 lumber ladies and gents celebrated Annual Company Night on November 14, at A. Sabella's on San Francisco's famed Fisherman's Wharf. The annual event is sponsored by San Francisco Hoo-Hoo-Ette Club 3, and anyone connected with the forest products industry is welcome.

Tl-ris year's party, which got underway in Sabella's Capri Room at 6:09 p.m., was terrned the "best Company Nite ever" by both the lumber guys

and gals. Everyone had a ball, plenty of good fellowship, excellent "scenery," a banquet second to none, dancing, the works. Winner of the raffle was Bo Shibley who went home a hero with a beautiful flower center piece.

For those unfortunates who didn't make the party the accompanying photos will show them what they missed. Hats off to San Francisco Hoo-Hoo-Ette Club 3-and especially president Julia Marbach of Dant & Warnock, Inc.-for an exceptionally enjoyable evening "on the town."

Williqm Buefiner Appoinred Soles Monoger Stcrndord Lumber Compony Los Angeles

I)ave H. Steinmetz, president Standard Lumber Company, Inc., Los Angeles, recently announced the appointment of William Buettner to the important post as general sales manager for the pioneer wholesale lumber distributing concern. He assumed his new duties December l, 1961. R. V. (Pete) .Hurd has been named manager of the northern California offrces, which have been relocated to 973 Indian Rock Avenue, Berkeley. The new telephone number at the Berkeley sales office is Landscape.

Thumbs Down on "All Work And No Ploy"

On the theory that diversion is essential to survival todav. an Architects' I{obby Show, featuring the extra-curricular activities of Southern California architects, opened December l8 in the galleries of The Building Exhibit Center, 7933 \A/est Third Street.

Visitors to the Center rvill view over 50 paintings, etchings and watercolors shown by such architects as Richard Neutra and Quincy Jones. Architect Wallace Neff's study of head proportions to determine real biological age, as r,vell as suitability of marital or love partners is just one of the "out-of-theordinary" hobbies. Many of these leisure time occupations have been successful on the market, as the trick-shot toy gun of Ralph Crosby, which was featured recently on the Jack Paar Show.

\,Vomen architects are rePresented bv Rose Connor who exhibits her handcir.recl, tongue and groove Philippine mahogany table complete with secret drawers. Also included are Photographs, poetry, wood carvings, lamPs, furniture, copper enameled panels, mobiles, jewelry, bonsai planters, sculpture atrd Christmas cards-all hand fashioned by architects.

Definitely unusual and interesting, the exhibition will continue through January 15 and is open to the Public week-days from 9:00 A.M. to 5 :00 P.M. and Saturdays and Sundays from 1:00 P.M. to 8:00 P.N{.

ffotff:.=ti;iffii,{tii\$.,Uilft'.s'll

Contro Co3lo Wood Producls, Jock Higgins, J.-E. Higgins Lumber Co., oni G*.n Collier, Koppers Co., Inc., ol:o in this shot. Right: mconwhile, bock ot fhe bor the plor rhickeni; Mock Giles ond Bill Johnson doing o lifle cxtro-curriculor scoufing. Third row, from left: ;'lineup" down rhis loble wc hove Hobbs Wqll's Ethcl Yiztand, Johnny Polcch ond Eunnic Bidwcll of Morin' lond iumbcr, llinnie Wicklund, Polter Stofiler, Hclen Peorol ond Bo Shibley, oll of Union lumber, Right: Sill Bonnell ond Polo Alto dcqler John Tielien cloim they're innoconl.

Bo6om row, fron left: John Enright, Jim Higginr ond Higgins Lumber'r Hcwoii rcprcsentotivc, Bill Stuorl. Rightr Dick McKonnoy ond Wcndell Pdqu.tte obviously know o grood thing whcn lhcy rc it or they shorc o libotion with Shirliy Andorson ond Helen Ash. (Shiiley trodcd thqt nomc in o fcw monlhs ogo, but wc 3aam lo hovc s mcntol block rccolling hcr ncw onc.)

S. F. Hoo-Hoo Club 9 to Sioge Beer Busl ol Hqmm's-Jon. 3O

Owen Stebbins. program chairman for San Francisco Hoo-Hoo Club 9, has reserved the Sky Blue Water Room at Hamm's Brewery in San Francisco for a big Sports Nite program on- the evening-of -January 30. All the beer (Hamm's, of course) you can drink and a big banquet with a ,very-reason- able prict tag is in .store for all.

Top row, from leh: West Coost fimber Products Persner (lefi), his Gol Sal Helen Forsberg, Arcoto Redwiod,s ioul Word qnd his 3ecrelory Scro lundborg. Right: no fool he, iloc l/locBecth occupies on envioblo rpot ot tho heod robls. left ro righi the gcls ore Philippc Lomonoco, G-P's Jucnito O'Brien snd Edirh Nu'

nes of llocBeoth Hordwood.

Second row, from leff: Helen Ash (rranding) ond o couple of "her boys"-Henry ltorlin of G-P in Dollor ond Kcirh Hcrry of Scn Froncisco. Jcnnie Moucr,

Ilvllt0ll'l'l3l)

Roging Fire Devqstqles Solqno Lumber ond Builders Co.

An early morning fire destroyed approximately 300,000 feet of lumber, valued between $30,000 and $40,000, at the Solana lumber and Builders Supply Co., Solana Beach, California.

Al Childs, a company vice president, said that a sorting table and a saw were also destroyed by the blaze. He explained the fire, reported at 3 :30 a.m. threatened a lumber inventory of $250,000 and buildings and equipment in the yard, which extends four blocks in the heart of Solana Beach. Flames roared 30 feet in the air from lumber piled 18 feet high.

Some 50 fire fighters from four North Coast fire stations brought the fire under control by 5 a.m. They pumped water into the smouldering lumber piles for the next six hours to prevent the fire from rekindling itself.

The Sheriff's Office ordered residents for three blocks west of the lumber yard to rvet down their houses and vards. and to stand by to evacuate if the fire rekindled and spread to housing neighboring the yard. Fireman confined the flames to the yard and evacuation was not necessary.

The company, one of the oldest and biggest lumber concerns in the Solana Beach area, is owned by Herschel Larrick, Sr. 'and Herschel Larrick, Jr.

The owners stated that the firm is presentlv in operation ancl servicing all their customers' n.6dr.

Housing Stcrrls in October t96l

Construction was begun on 127,ffiO housing units in October 1961, compared with 127,ffi0 in September and 113,200 in October 1960, according to preliminary estimates of the Bureau of the Census, U.S. Department of Commerce.

A TRUTY DEPENDABIE SOURCE OF SUPPTY

. Quolity products from the world's best Mills

o Dependoble service from quototion to finol delivery

o Over 50 yeors experience in the export-import field

o Prime imporlers serving the wholesqle lumber trode exclusively

Coll the Arkins, Krdll reprerenlofive neoresl you for de. pendoble ond occurole informolion ond.quololions on oll

' imported wood producls:

Arrun tACo.

Privately owned housing starts totaled 124,600 units in October, up 2 percent over the revised September total of 122,100 and 13 percent above the 110,400 units started in October 1960. On a seasonallv adiusted basis October privately owned starts were at in annual rate of 1,442,0N units, up 4 percent over the revised rate of 1,380,000 units in Seotember.

Noir-farm housing starts numbered 124,9O0 units in October, down 1 percent from the revised September total of 126,200 units, but 13 percent greater than the October 1960 total of 110,100 units. Private non-farm starts in October 1961 were 721,900 nnits, compared with the revised total of 120,5W in September. On a s-easonally adjusted annual rate basis, October private non-farm starts totaled 1,409,000 units.

Bob H. Peqch Nomed Monoger of Hqrbor Kiln Co., Alomedo

Bob Peach was named president and general manager of Harbor Kiln Company or1 I)ecember 1. Harbor Kiln is a new shipside dry kiln and remanufacturing operation located at Encinal Terminal in Alameda. A native of \Alashington, Peach is a graduate of tl-re University of Washington and for 16 years was president and owner of Washington I-umber Sales, fnc., Tacoma, a wholesale lumber concern. More recently, Bob harl been with Simpson Timber Company at San Jose.

Ooklqnd Lumbermen Plqn U. 5. Steel Tour

Oakland Hoo-Hoo Club 39 will enter the lair of competition, so to speak, when the club tours the Columbia-Geneva Steel plant in Pittsburgh the evening of January 15. In charge of arrangements are Bruce Jacobsen, Sun Valley Lumber Co., and Jim McClintock, Diablo Valley Lumber Company. The plant tour will be followed by liquid refreshments and dinner at the Diablo Motel in Pittsburgh. Tour schednle and timing will be announced in a coming issue of the Club 39 "Meolv."

Herman A. Smith, legendary southland lumberman who started his wood products careerat the turn of .the century, died December 13.

Born in Canada, Herman was raised in Watsonville, Cafifornia and gained his basic wood products education at the mill level way back in 1906. He was ,considered one of the pioneer southland wholesalers and for many years was Los Angeles rnanager for Dant & Russell.

Since the close of World War II he operated his own wholesale lumber concern in Glendale, but retired several years ago.

He is survived by his wife, Margaret, and daughter, Jacqueline.

Herman Smith's 'passing is regretted by ali, and he rvill be missed by his many friends in the industry.

Maurice E. Collins,57,head, of the Chicago publ'ic relations firm bearing his name, died December 12.

A 1926 graduate of the University of Iowa school of journalism, he worked as a reporter and editor for newspapers in Des Moines, Ia., Springfield, \{o., St. Louis, Mo., Evanston, I11., and Chicago. At the time he entered the publicity field in 1937 he was city editor of the Associated Press in Chicago.

Mr. Collins was widely known in the lumber and tbuilding industry, having served as pu lic relations counsel for a number of trade associations and companies in those fields. Since 1955 he had also been executive

secretary of the National Kitchen Cabinet Association.

Surviving are his widow, P.ggy; a daughter, Susan; a son, Dennis; and a brother, Julien.

U.S. Plywood Soles Hir Record Eornings Up 43o/o For Quqrter

Sales of United States Plywood Corporation for the second quarter ended October 31, 1961, were a record $78,994,000, up 16 per cent from $67,562,000 for the same quarter a year ago.

Earnings after taxes for the quarter were $2,786,000-up 43 per cent from $1,940,000 reported last year. The earnings, after Preferred Dividencls, were equal to $1.05 per comn-ton share in the second quarter, compared with $.75 in the same quarter in 1960.

Sales for the first six months ended October 31 were $150,997,000, a recorcl for the six-month period compared with last year's sales of $133,714,000 for the same period. Earnings, after taxes, were $5,339,000, equal to $2.01 per share on 2,566,927 common shares outstanding, comparecl with earnings of $4,061,000 or $1.58 per share on 2,451,O37 shares in the comparable period last year.

West Joins lntermountqin Lumber As Assistqnl Scrles Monoger

According to an announcement November 11 by R. E. Stermitz, Sales Vice President of Intermountain Lumber Company, Missoula, Nlontana, D.. W. West, Visalia, California, has joined the company's sales staff as Assistant Sales Manager, effective November 6. He will handle sales for Intermountain's new and growing factory op-

eration which produces finger jointed and specialty wood products.

West brings to Intermountain a wealth of experience in the specialty lumber field. lfe was sales manager of Bridal Veil Lumber and Box Company, Portland, Oregon for seven years; Assistant Factory Superintendent, High Sierra Pine Mills, Oroville, California; and was in charge of millwork sales at Central Valley Box and Lumber Company, Oroville, California, for one and one-half years.

Intermountain Lumber Company, a large lumber manufacturer with an extensive line of mixed car lumber products, started the factory operation almost two years ago.

Mssonite Siding Scles Hit New High

Siding sales through the building products department of Masonite Corporation hit an all-time peak in August, to conclude the best quarter ancl the biggest fiscal year since the company entered the siding field nine years ago, accordi.ng to J. B. Palmer, merchandise manager.

The year's sales, led by X-Siding, rose tlramatically over the previous year, despite a drop of 13 per cent in single family housir-rg starts during the period.

Palmer said every division improved its performance over the preceding year, He also identified the leading building products salesmen as follows for their siding sales: R. B. Jones of Tampa, first, setting a new individual record; C. E. Shoun, Knoxville, second; Donald R. Smith, Chicago, third; tr. P. Naylor, Charlotte, N. C., fourth; W. R. Macy, Laurel, Miss., fifth; and C. A. Mower, Sacramento, Calif, sixth.

Responsible Representqtion of Quoliry Mills

THE PRICE Ig RIGHT WHE]I YOU

West Germon Delegotion Visits Moson Supplies

A delegation of West German building material distributors recently visited Mason Supplies, Inc. in Los Angeles. They enjoyed a tour of the plant and warehouse facilities and chatted with old friends. After cleparting from the City of Angels, they journeyed to San Francisco and then traveled to Chicago where they attended the National Building Material Distributors Association convention.

Composing the West German delegation handel GmbH, IJnna-Koenigsborn; building are Mr. and Mrs. Bernhard Schmidt, Bern- material .and coal wholesalers: Mr. Karl hard Schmidt OHG, Bensberg-Frankenforst; Buck, owner of Karl Buck, Dagersheim Krs. wholesale building materials: Mr. Heinrich Boeblingen; building material wholesalels Loeffelhardt. owner of Heinz und Erwin and retailers. Loeffelhardt, Heilbronn; building materials

The member of the delegation frorn Swit- and sanitary equipment wholesalers: Mr. zerland was Mr. George Faust, director of Dieter Heppe, Wunnersche Bitumen-Werke Baubedarf Zuerich AG, Zuerich; buikling GmbH, IJnna; manufacturers of chemical materials wl1olesalers. building protection materials: Mr. Theodor Accompanying the delegation to \{ason Woelpert, owner of Theodor Woelpert, Ulm/Donau; wholesalers of building materials: Mr. Otto Hackinger, owner of Karl Hackinger und Soehne, Muenchen-Pasing; building material distributors.

Other members of the West German clelegation were Dr. and N{rs. Hans lVlartiny, Rheinisch-Westfaelische Kalkwerke AG, Dornap Bez. Duesseldorf ; limestone plant: Mr. Karl-Wilhelm Moellmann, Westdeutsche Kalk und Portlandzement-Werke AG, Koeln: manufacturers of building materials.

Also in the delegation were Mr. Josef Schneider, general manager of Josef Schneider GmbH, Traunstein; building material wholesalers: Mr. Rolf-Fokko Tauernicht, owner of R. Trauenicht und Co., Ostgrossefehn; building material wholesalers and retailers: Mr. Hans Weber, owner of Hans Weber Brennstoff-Holz und Baustofigrosshandel, Gruenstadt; wholesalers of building materials, lumber, coal: Mr. Rudolf Hueser, director of Kloeckner Reederei und Kohlen-

Supplies were Mr. and Mrs. Hans Wall of General Lumber and Supply Com'pany, Los Angeles. With them was Wolfgang Neumann of West Germany who is currently studying the American lumber business at Cienelal Lumber.

Boy Areo Shifi

Well-known Bay Area lumberman, N{erl Tanner, has been promoted to nranager of Tarter, \\rebster & Johnson's big Newark operation. Former assistant manag'er, 1\'lerl succeeds Mike Coonan rvho has become president of Hobbs rrArall Lumber Co.

Commerciot Lumber Compony, Downey, Cclifornio, hos exponded itr soles. service cnd yord focilities, occording to c rocent onnouncement by Don Atlison, generol mcnoger of lhe wholescle concern' specialists in the eftcient distribution of Douglos fir, pine, redwood and othar species of West Coost lumber products. Bill Hcydon, welt known wholescle lumbermon, hos ioined the progressive ftrm in chorge of the pine deportment, ossisted by Bill l/tesser, purchosing ogent and Art Bollou in soles. Complete slocks ore mointoined qt the Downey ycrd for immediote pick-up ond delivery; ond oll species of West Coosl lumber are ofierad for direct sliipmnt either by rsil or truck ond troiter, Commercial Lumber Compcny is locoted dt 7221 Firestone Boulevord, three blocks from lhe long Beoch Freewoy connocting wift cll ttunk routos to Soulhern Coliforniq cities qnd communilies.

EFFIGIENT DISTRIBUTTCDN ri'EST CCDAST LUMBER

Old-Growth Bond-sown REDWOOD from Boiock lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD AIR-DRIED And KILN-DRIED

REDWOOD POSTS ond FENCING

OFRED C. HOTMES LUMBER COMPANY O

Specializing in Mixed Shipmenfs

of Dovglas Fir & Redwood

Ukioh Offce: M'TRION WARD HOmesteod 2-7254

TWX: UK 57

Production & Home Office:

Fred HOLMES / Cg,rl FORCE/Jim BUCKNER

TWX: Fort Brogg 49

Phone: YOrktown 4-lfO5B

Wholesqle Only

Bay Area:

PHlt cOSstlN-Ooklond a

TWX: OA-592-U

Arcsls Office:

FRAN HOI'I,IES

VAndyke 2-3657

TWX: ARC 39 6;*bnrt

Phone: KEllog 3-5326

Sonto Fe Springs division: 13535 Eosl Rosecrqns (Eost oft Rosecrons Turnoff, Sqnlo Ano Freewoy)

tos Angeles: I 16 West I l6rh Street (Eost off lmperiol Turnofi, Horbor Freewoy)

FOR YOUR REQUIREMENTS_ Ccrll Pf,ymouth 6-8191

BUYER'Is GUTDE

tOS ANGETES

Smith Hqrdwood Co., l. R..................-SPruce 3-0337

Smith-Robbins Lumber Corp...........-.Plcosonf 3-4321

Solono Cedqr & Milling Co...-...........REdwood 7-6681

South Boy lumber Co........-........---....-ORegon 8-2258

Soulhwert Plywood Corp.......NE 6-9891-NE 8-0508

Sfohl lumber Co.......-..-......................AN9e1us 3-684,{ Stondord lumber Co., Inc...............Olconder 5-7151

Slonlon & Son, E. J...-..-..-...-.-.--..-.....--tudlow

Morquort-Wolfe Lumber Co..--....-HOllywood

Mutuql Moulding ond lumber Co..-.-..FAcully

Neimon-Reed Lumber Co....--...-..-......TRiongle

Nelson Lumber Co., H. M....-.........-..RAymond 3-0243

Neth Lumber Soles, A. W...............-.TRiongle 3-2663

Oliver Lumber Co.----.....--......-..-.......RAymond 3-0053

Ofsen Co., T. E.......-......--..----.....-.....BRqdshaw 2-7913

Oregon-Pocific Forest Prod. Corp..-..PArkwoy 2-4520

Osgood, Robert S.------.-...-..-.---....-.-...--DUnkirk 2-8278

Oxford Lumber Co., Rex--.-.--...--..-.AXminster 3-6238

Pocific Fir Soles.-....----...-..-........-......-.-.MUrray 2-3359

Pocific Lumber Co., The...--....--.....CUmberlond 3-9078

Pocific-Modison Lumber Co.----.. ----..-----.SPrvce 3-2292

Pocific Wood Producls.--.-.--.---.....--..-..MAdison 8-7261

Pqn Ariolic Troding Co., Inc......-...Rlchmond 7-7521

Penbcrthy Lumbcr Co..........--..."......-..[Udlow 3-,t5lt

Philips Whsla. Lumber, Don Jr.--..Glqdstone 4-5018

Rcitz Co., E. [...-........------.------....--....--.ORiole 3-1270

Roy Forcrl Products Co..---................TRiongla 3-1857

Rygel lumber Soles.........--.....--.--.-.........SPruce 5-321 I

Sonford-Lussicr, Inc....-...-.-..-.--.---.---AXminster 2-9181

Shivcly, Alcn A....-............................CHopmon 5-2083

Sicrrs Lumbcr & Plywood, lnc..-..-...TRiongla 3-21u

Sicrro Redwood Comoony---.---.-..-.--...NEvodo 6-0139

-Simmons Hqrdwood Lumber Co.-.--...-SPruce 3-1910

Wholesole Forcst Producls Co...........-.TRemont 8-016I

Wikon, Forresl W......-..-.--................SYcomore 4-7835 (MocMillon, Bloedel & Power River; B. C. Forest Products Lfd.) Wright tumber Soles, Pou1......--.--.....TRiongle 7-3088

TREATED IUIABER_POI.ES_PILING_TIES

Boxter & Co., J. H.--..-.----..--..-...-..-..--DUnkirk 8-9591

McCormick & Boxler.---.....--...........-.....HEmlock 2-7951

Son Antonio Pole Const. Co.............--.-SPruce 3-4503

sAsH-DOORS-I |u.WORK-SCREENSMOUIDING_BUITDING IIAIERIATS

Northern Golifornio

SPECIAT SERVICES

Associoted Molding Co...-....-..........RAymond 3-3221

Berkoi Monufocturing Co.------.-----------POplar 9-1717

Colif. Lbr. Inspeclion Service........NOrmondy 5-543I

Coosl Plcning Mill....-..-....................--MAdison 2-ll8l

Downey Dry Kiln....--......-.....-.....-....-.-..TOpoz l-3115

E-Z Glide...----.-. --..CUmberlond 3-2045

Globe Cootings & Fireproofing....-.-.TRiongle 7-165'9 Houston Woterproofing Mfg. Co.........ATlanlic 2-2196

Johnson-Ff oherty --.-..---.-........-....-.-..----LUdlow 2-5249

Lumber Cenfer Milling Co.......-.....EDgewood 6-1261 Son Antonio Pole-...-..--....--.....--......-.UNderhill 5-1215

Securify Poinf Mfg. Co...-.-.....--..........AN9e1us l-0358 Wilhold Glues, lnc..-.-.------...-.........----..CApirol

Oregon

BUYER'Is GUIDE

SAN FRANCISCO

sAsH-DOORs-WtNDOWS-IIOU rD tNcS

4-8744

Hobbs Woll Lumber Co......---.......-----..Flllmore 6-6000

Lsmon f.umber co..-.---.-..-.........-.......-.-.yukon 2-4376

AtlcCloud Lumber Co.--.....-...,.._-.--...--....Exbrook 2-7O41

Ntcnto, /rtervin R......_-_...-..---.............Wj|ife-clifi g-041g

BAY AR'EA

LUMBER AND tUllBER PRODUCIS

Bender Lumber Soler, Eorle.......-..-.ANdover l_7260

Pqcific Lumber Co., The...-.-.......-.......-GArfield l-3717 Boldt-Beqcom lumber Co.-_...-.......-lAndscopo 5-3946

Ricci & Kruse Lumber Co.------.-....-.........Mlssion 7-2576 Bonnington Lumber Co........_..--...._-..Olympic g_2ggt

Union. Lumber UnitedStqtesP|ywood.co,p...............1gniper6.5005Horbor.Ki|n

Sccromenlo

West Coost Timber Products....--....GRoysfone 4-393i Hill & Morlon, Inc..-...---..--.............--.ANdover l-1077 Western Foresr produsis of S.F...-..---t6mtard l-eZi1 Hill Whsle. lumber & Supply Co..-LAndscope 4-9500 BU'DING l ATERtAts

ADr'ERTTSERS TNDEX

,.Advertiting oppeorr in qlfernole lltue!

(Tell them gou sau it in The Cakfomia Lumber Merchant)

Dooley & Co.....-.-----.....---....-..,.------ *

Douglos Fir Plywood Arrn,.......-.-.-

Downey Kiln Conpony.---.......-...... *

Duroble Plywood Soler----....Cover I

B & J Door Jqnb Co..,-.-.-..----.-..--. t

Bock Co., J. Williom-----.-.----.---...-'

8qxlcr & Co.. J. H. ------.-..-------._--_ *

Ecnder Lumber Soles, Eorle-.--.-..-- *

Berkot Artqnufocluring Co,--_---.--._.-*

8ig Ben Sorh & Door Co.-----_._,_--.-48

Elict lunbcr Co., Inc.-.--.--,_------,-_._ "

Blue Diomond Conpony.-_...----....--22

Bohnhoff tumbcr Co..-.......-.-..---.-.-./t3

Boldt-Bqcon lumbcr Co.-------.--_-.*

Bond Lumber Co., Art---.-.------.-.-----

Bonnell Iumbcr Co.--.-..--...------._--- 35

Eonninglon Iumbqr Co..-..---.--_-.-.-__39

8. C. Forert Product!, 1td.....---.---. *

Brookr Scqnlon---............,.-.-...-..._-_-_ t

Eruce Co,. Inc,, E, [.-..-_.__-.._----.--.

Bruih lndustriol Lumbcr Co.-...----35

Building Moleriql Dirtribuforr.---.-.- *

Colqverqs Cenent Co.-...-...------.--*

Coliforniq Dor Co. of !.A. Thc--35

Colif. Lbr. In.peclion Sarvice-._---.. *

Colifornio lunbcr Sqlct.-..---..-----.*

Golifornio Ponel & Venqqr Co.,---l!

Ccrlow Compony--.-..-.-.--.-.....,-.--.---28

Cirltfcn30n Iunbcr Co.-...-.-.....---.35

Cloy Brown & Co.-.---.-..-....--.-.---...*

Cloy Iumber Co..---.,-...-.....----...--.--29

Cooti Ploning Mitl--.-.-..--..-.--.-.-..-... *

Cobb Compony, T. M..-.-..-.--.----.----32

Commcrciql Iumber Co.....,--.-..--...29

Conroliddt€d Iumber Co..-.-.---.-----15

Continentql Molding Co,.----.--..-..-.- r

Csk, lnc. D. O.-------------.-.---------._. r

Corolita Co., The.-----------.-------..--.--- t

Crqnc & Co., Cqr Unloqdcrr--_-..-. 1

Cuprollgnum.------.-

Curly'r lumber Co.----.-----------.---_--. *

Dovidron Wctte.n Plywood-

Dovicr lvmber Productr, Corl---....- *

Dcl Voll., Kohmqn & Co.----------..,14

Dicbold Iumbcr Co., Corl-.---.--....19

Donovcr €o..-......-.----.....----------_------ r

Ersley & Son, D. C.-.-.

E-Z-Glide..-.-.-,-..--....-...... .........11 -31

F & D Sole: Co.-.-----------.....-..-......--lI

Foirhurrt Iumber Co.--.............-.....-'18

Fern Trucking Co.-.--.--__-...,..-....-3t

Filon Ploetics Corp.-------...-...-..-...... *

Founfoin Lbr. Co., Ed.---...-....--..--.. *

Frcsmon Cq,, Stephetr G...--..-..-.-..' FJemont Foresl Productr-,--.........-..2O

Hou.ton Wolorproofing Mfg. Co.-,' Huft [umber Co...---.--.----..---------...--,t5 lndepend.nf Building rr{oteriols Conpony.-..-.-..----.. Induslriol Iumbor Co...-.---..---..,,--.- t Inlond Iumber Co.-.-..-...-..----.._..--. r Interrfq16 Contoinsr Corp.-.--.-__-.--30

Mines Eondini, Inc.-.-----.----.---....... *

Moore Dry Kiln Co,..--.-...---.--.--...... I

lvlutuol A{oulding, Iunber Co....-..32

Notionol Wholesole----.-.-.-----.--.-..-.. t

Neimqn-Rcd lumbor Co.--.-----....-.12

Nelron Lumber Co., H. lrt.-..--.-.-.-.20

Neth [umber Soler. A. W.----.-.--.-.12

Nikkel lumber Co., R. F.------....-..- r

Norco Dirtribuling Co.-------.--...--..- |

Olivor Lunbsr Co

Olren Co., T. E....

Oregon.Pociflc Forsrt Produ€lt---

Osgood, Robert S...-..........-------...... Orfrom Lumbcr Co,.-..-----------,.-.-.-.Oxford Lumbcr Co., Rex.....------.-.

Sierro [umber & Plywood, Inc,-.-. *

Sie.ro Rcdwood Co..--.,--.--..-------.-.-*

Sinmon5 Hordwood Lbr...--.,.-.-...-.*

Smifh lumber Co. Rolph t.--------,-15

Shith Hqrdwood, t. R....-..---....-.--*

Snith-Robbinr Lumbor Corp.-,-.------'

Snellsfron Lumbq Co..-------,---.--.-*

So-Col Building Mol€rioli Co.--,--*

Solonc Cedqr & lililling Co..--.----.- t

South Boy Iumber Co.,.-..--,-,--------42

Southern Ofsgon Plywood----..-..-..-. I

Southwe.l Plywood.-.---...-----.-----..-..-25

Stohl Iudb€r Co..-..--....-...--.-.--.-..-28

Stondord Lumber Co., Inc,-.-...------ t

Stonlon & 5on, E. J...-.-.....-.-."-..-.9

Stoto Box Co.-.-.---.--.--..-...-.."....----.--'

Slroble Iumber Compqny.....-..-...-*

Stroit Door & Plywood........-.Covcr 4

Suttlo & Koll€r LumberCo..-...-..-.-. '

TqcomoLumber Solcr, Inc,..-...---.--4

Tort€r. Wob.tor & Johnron...-Cover 2

Triqnglc Lumber Co.----..-----..-..--.--- r

Twin Horbor! Lumber Co...-......--.-.

U. S. Plywood Corp.---.---,......-.-.-.-. t

Union Iumber Compony-----.--.......- |

Unit d Wh3le. Lbr. Co.---.--.....-.-.--. t

Vcncouvar Plywood Co.-------...-,..-- |

Vqn ldo Lumber 5oles, Roy-..-.-.---43

t. A. Dry Kiln & Storqge, Inc.,-_- t l,omon Lumber Co.-----,-----....-..-...----21 lorcg lndu.lries-.-------...-..-..,---......-. * Lorhlcy lumber, Inc,--..-..---.--..----...43 Lee Lunba Houling----.--.--...........- r Loop lumb6r & Mill Co.--..-.....-....-36

Ios-Cql Iumber Co.--------------........-- | Iumber Cenlq Alilling Co............. * lumbcr Deqlqr Moteriqtc Co....... * Iumbsr To.ninql, Inc.-----.--.-..-......-21

Regql Door Conpony..-.---.-----.--.-.. *

Ricci & Krure lumbcr Co..-..-.-...--. lobcrlr Co., Th€....--.-.-.--.-..-.--.-...-. *

Roundr Iunber Co,.----.---.,.,....-.-..-- t

Roy For.tt Productc Co.,.-.-.-..-..-.--..18

Rygcl Lumbcr Solet---.---..-.-...-.....-.-'

Sqn Antonio Polo Con3t. Co.---.--.- 5

Sonford.luricr, Inc..---.-..---------.---. r

Sonto Fc lsnber, In<.--.----.------.-.. 3

Sowmill Solct Co.---------.--.--.--..---... *

Security Point A{fg. Co.-----.-----..-.. r Shivcly, Alon A. .-----------.-.------------. r

Wol.h Iumber Co.-----.--..-.....-......-..'

Wqlton.Smifh & Co..--.-...--....-.--.-.-23

Wqrd & Knqpp.,-,-----.----....-----------.-. t

Wor.en Soulhwerl. Inc.---.------------ t

Wsndling-Nqthon Conpony----.--.--16

Wcrl Coorl lumbcrmen's Asrn..--. t

We.l Coott Scrccn Co...,-------.-----.- t

Wert Coo!t limbar Productr-.-.---.31

Wertern Dry Kiln------.-.--.--..-.-.-.------43

Ws3tsrn Forcal Productr of S.F.--,*

Weslern Forcrl Productr Co,.--.--.---32

Wcafcrn lunbar Co.......--.--..--,------42

Weitern Mill & Lumbcr Co.....---.-- r

Wgslsrn Pinc A!tociolion.--------.---- |

Weslern Pina Supply Co.---.---------- |

Weyerhoeuigr Compqny----.--.---.---- r

White Brolh€r!..-- ----------------------------26

Whito, Hqrry H. -...--.-.-..--.---.-------

Wholerolc Forarl Producl. Co..----- t

Whrle. Lumbcrmcn's Arrn..--...-.---- t

Wilhold Glucr. Inc,.-...-..-....-...--... t

Wibon, Forrcrl W.,.......-.....-----..--- |

Woodride Lumbor Co.--........-.-.-....- t

Wrisht Lumbar 5olcr, Pqul-..-.-.-.-32

CIASStFIED ADVERTISINc-Position Wanted $1.50 per line, minimum $3.00; Help Wanted and others $2'00 per line' minimum $4.00. Two lines of address (your address or our Box number) count as one line. Closing dates for copy' 5th and 20th.

HELP WANTED

CTASSIFIED ADVERTISEMEl{TS

AMBITIOUS YOUNG MAN-with some experience for Yard Superintendent. Location: S. F. Bay area. Excellent opportunity for aggressive, alert man. Box C-49, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

SALESMAN-u'holesale plywood company, softwood and hardwood plywood to call on industrials and dealers in Los Angeles area. Box C-56, The California Lumber Merchant, Room 508, 108 W. 6th St. Bldg., Los Angeles 14, Calif.

IMP situation seems limited, we offer excellent position wltere advancement geared directly to ability. Manage sales of Portland-based r.rational importer with established sales staff. Good pay and future. Write giving background and particulars. Box C-54, The California I-urnber Merchant, 108 West ,Sixth Street Bldg., Room 508, I-os Angeles 74, Calif.

PLYWOOD SALES MANAGER-Portland, Oregotr warehouse distributor has opening for man capable of creative and agressive sales administration for esta,blished organization. We need experienced and ambitious man who wants to better himself and earn good mone-v. Advise experience and other particulars. Replies confidential. Box C-53, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EXCELLENT OPPORTUNITY FOR EXPERIENCED INDUSTRIAL LUMBER SALESMAN-in local area. Long established company expanding. Please state qualifi'cations. Box C-55, The California Lumber Merchant, 108 West Sixth Stleet Bldg., Room 508, I-os Angeles 14, Calif.

BAY AREA WHOLESALE LUMBER & PLYWOOD FIRM_ has opening for aggressive Inanager and salesmau with selling antl buying experience on profit sharing bhsis. All replies confidential. Write Box C-39, The California Lumber Merchant, l0E West Sixth Street llldg., Room 508, Los Angeles 14, Calif.

POSITION WANTED

LUMBERMAN WITH 16 YRS. EXPERIENCE AS MANAGER AND SALESMAN-desires position in Wholesale firm. Los Angeles and surrounding area preferred. Don Sullivan, 123 So. Encinitas Ave.. Monrovia, EL 8-0880.

Names of Advertisers in this Department using a Box Number cannot be divulged. All inquiries and replies should be addressed to Box shown in the advertisement.

BUSINESS OPPORTUNITIES

LUMBERYARD FOR SALE-Santa Barbara. Steadv business expansion beside the University of Calif' Spur track and equipped. Owner retiring. Replies are confidential. Inventory at market price. S. P. I-ease on approx. 2 plus acres in 8 blocks of center of town. Includes Sheds, equipment, and stock for approx. $110'000. Contact Francis Boyd with Saling Realty, 1423 State St', Santa Barbara' Calif. or Phone WOodland 5-1045.

LUMBER YARD FOR SALE-in growing So. Calif. coastal area. Good location. Rail siding. Inventory at market. Terms or lease on property. Write Box C-46, The California Lumber Merchant, 108 West Sixth Street Bldg., Room 508, Los Angeles 14, Calif.

EQUIPMENT FOR SALE

SIXTEEN FOOT

Make offer. See at Rlvd. L.A. Phone:

LUMBER ROLLER-Used 6 mos. Like new'. Eight Point Trailer Sales, 6100 E. Washington RAymond 3-6545.

HEAVV FORK-LIFT TRUCKS RENTALS AND SALES

. MacKAY MILL SERVICE

NEptune 8-9428

822 - 69th AvenueOakland 21, Calif

Nlore than three million acres of timberlands have been added to the tree farm movement this year, according to the American Forest Products Industries. Certified tree farm acreage exceeds 57.5 million acres, and the number of trmbe-rland tracts enrolled has reached abott 22,N0.

\Vood is a thousands of by as many sulation.

natural insulator. A cells which make uP tinv air sDaces urhich

cross section reveals its structure separated create the periect irr-

"NEW TAGES

The Brand New Strait SPIRAL CORE DOOR is presently being produced in VOLUME at our El Monte plant for the western market at the rate of SIX doors per minute.

We have the exclusive contract for the KONSTANDT machine, which is made in Germany a4d produces the wood spirals that form the CORE of the modern' new flush doors automatically.

This new method of production has many desirable features including the elimination completely of the telegraphing of ribs, even if the doors are coated with a high gloss ffnish.

And the use of spiral core assures complete sealing, as all plywood door-skins are coated with glue and structurally better, a desired feature in areas of extreme weather changes.

The next time you order STRAIT FLUSH DOORS examine them closely. YOU'LL SEE THE DIFFERENCE-THEY SPEAK FOR THEMSELVES-because nothing, absolutely nothing, is too good for our customers.

QUATITY FTUSH DOORS PRODUCED IN THE

FOR

!

Hollow wood cylinders cre fillcd wirh glue ond ploced in this door core. The process givcr Stroif Flush Doors ertrd sltength ond durobility.

The new Konstondt mochine tu1n3 oul c continuous supply ol hollow wood cylinders.

WEST

WESTERN USERS

Even o durobility torlure iesl such os rhis foils to domoge q Sf ioit Hollow Core Door.